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Webinar Recap: A/B Test Your Way to Email Success http://ift.tt/2yGWMYO We want to thank you all so much for registering and attending our webinar about effective communications and A/B testing yesterday! We had a great group of attendees who asked some awesome questions. And here’s a chance for us to answer the most frequent ones. A/B TestingThe A/B testing feature in email is a way to let you send two slightly different emails to your audience. You can then see which version generated more engagement and then send the most effective email to the rest of your list. Before you begin, it might be helpful to review some guidelines for effective A/B testing.
Segmenting your audienceMarketers know that segmenting email marketing lists can improve open and click-through rates. That said, figuring out the best way to segment your email marketing lists can be a huge undertaking. To make it a little less overwhelming, here are a few quick ways to get you on the right segmentation track.
1. DemographicsThe first way many marketers begin email marketing segmentation is by using demographic data. Information such as age, gender, company position, and income level can say a lot about a person’s needs and interests. The more information you can get about your audience in the signup process, the more options you’ll have for demographic segmentation. Be careful with this, though, because asking for too much information can scare people off from signing up at all.
2. Email engagementEmail engagement is another very basic way to segment your list that can have a huge impact on your overall results. Open rate and click rate are the main metrics here that you keep track of in your email marketing service. You can segment by engagement by designating active vs. inactive users, such as someone who hasn’t opened your emails in three months. You can then create a specialized campaign designed at re-engaging your inactive subscribers. This is perfect for those of you who take off with little subscriber data.
3. GeolocationThere are a lot of different ways to use geographic location data, making segmentation by geographic area a valuable tool – especially for businesses where location greatly influences purchasing decisions, or the availability of offers.
4. Website visits
Keeping track of website behavior is another simple way to get more information about visitors’ interests. For example, you can send targeted emails based on the specific pages they visited – but that’s far from the only option. You can set up goals at GetResponse and segment your audience according to:
Newsletter optimization sessions:Whenever you send a newsletter, always try to keep in mind your what your goals are, what you’d like your audience to do, and who your targeted audience actually is. As to improving the readability and reach of your emails, make sure you remember about:
Conclusion:A/B tests and segmentation are great ways to drive your audience’s engagement and literally achieve more with email marketing. However, I know not all of you may have the time to do it all, among your daily marketing activities. Trust me, working with email right now I may be a little spoiled, but I wore many, many marketing hats before. And I know finding the time for it is not always easy. So start small and most of all – keep trying. Don’t be afraid to change the ways you communicate with your audience. The post Webinar Recap: A/B Test Your Way to Email Success appeared first on GetResponse Blog - Online Marketing Tips. Printing via GetResponse Blog – Online Marketing Tips http://ift.tt/1Qs2QKR September 27, 2017 at 11:43AM
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