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6 Tips on How to Design a Perfect Webinar Invitation Email https://ift.tt/Da24rFu So you’re trying to help your colleagues meet their sales quota, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s over, your colleagues can then reach out to attendees, upsell them, and meet their sales objectives. Now, the goal here is to design a highly compelling webinar invitation email – one that’ll intrigue your prospects, and get them to RSVP immediately. In this article, we break down the different components that go into a webinar invitation email and teach you how to design the perfect email to promote your webinar. Let’s jump right in! Editor’s note: Did you know that you can organize, host, and promote your online presentations with GetResponse webinar software? It’s got all the tools you need to run a successful webinar marketing campaign. Including AI generative tools and stunning prebuilt email templates like the ones below. Not convinced? Learn how our Marketing Team uses its own software to run webinar marketing campaigns. ![]() 6 components of a webinar invitation emailGreat email campaigns come in many shapes and forms. But a webinar invitation email usually consists of 6 key components – your subject line, banner image, header text, webinar introduction, webinar details, and call to action. Read on to learn how to optimize each component. 1. Subject lineWhen crafting the subject line of your webinar invitation email, the standard rules apply: make sure your subject line isn’t too long (and that it doesn’t get cut off). Personalize your subject line (and see an 18% lift in your email open rates), and if possible, intrigue your subscribers. To make it clear that you’re promoting a webinar, you might want to put the phrase “[webinar]” or a camera emoji ? in your subject line – for instance: [Webinar] Learn How To 5x Your Number Of Leads In 24 Hours If an industry expert or influencer is speaking on your webinar, including their name in your subject line might help to increase open rates: [Webinar] Sales Guru XYZ Shares How To 5x Your Number Of Leads In 24 Hours. To make your subject line more intriguing, consider phrasing it as a question instead of a statement. For instance: [Webinar] How Do You 5x Your Number Of Leads In 24 Hours? XYZ Shares His Tried & Tested Strategy. Last but not least, conveying a sense of urgency in your subject line can improve your open rate and conversion rate as well. Try: [Webinar – Last Call] Learn How To 5x Your Number Of Leads In 24 Hours. 2. Banner imageHere are a few webinar invitation best practices for email banners: make sure that your text stands out clearly from your background, include all the important details on the banner, and showcase pictures of your hosts/guests. You might also want to throw in a call-to-action on your banner. Let’s check out a couple of negative examples so you know what not to do. If you look at this image, for example, you’ll see that part of LaneTerralever’s logo fades away into the background, which isn’t ideal… Then there’s this other banner from Metric Insights, which I’m not a huge fan of as well. The white text at the bottom doesn’t stand out as much as it should, and the image itself is a little too plain; there aren’t any pictures of the speakers. In contrast, here’s a positive example: This Live Content Marketing Webinar banner is clear-cut, features all the necessary details, and gets us excited about who’s going to be sharing their insights. The only thing we’d do here is to rework the headline of the image so that it’s benefits-driven. 3. Header textWith their header text, most folks simply reiterate the name of their webinar or what their webinar is about, but this doesn’t add any value to your prospect. Instead, try tapping into your prospect’s pain point, or communicating a benefit of joining your webinar. Here are some negative examples:
And some positive examples:
4. Webinar introductionWith your webinar introduction, you’re leading into your pitch on why your prospects should attend your webinar. Don’t just focus on communicating the details here – instead, share what your prospects can expect to gain from your webinar. Here’s a negative example: Join us for a content marketing webinar on 25th February 2023. The webinar will kick off at 9 am PST, and it will be hosted by content expert Neil Patel. We will start off with a 20-minute sharing session, and close with 10 minutes of Q&A from the floor. And a positive example: Ever wanted to pick Neil Patel’s brain, and learn the specific strategies that he uses to generate up to 1.2M readers PER blog post? Now you can. Join us at our content marketing webinar hosted by Neil, and stay tuned for the last 10 minutes, where we open the floor for you to ask him all your burning questions. ![]() Drive more webinar signupsWant to make sure your next webinar is a success? Promote it in 9 easy steps. In this guide, you’ll find our best webinar promotion strategies plus tips on how to sell more with your online presentations. 5. Details of the webinarNow, here’s where you follow up with the details of your webinar including the date, time, speakers, etc. If you’d like, you can also add in the key takeaways that prospects can expect from the session. Here’s an example: In this short but intensive 30-minute webinar, you’ll learn:
6. Call to actionFinally, end with a Call To Action button that is linked to a webinar landing page. This is where your prospects will RSVP for your webinar. Interesting to note: studies have shown that calls to action written using first-person pronouns perform better than those written in second-person pronouns, so instead of saying “Reserve YOUR seat”, “Reserve MY seat” might work better. Here are some other variants you can A/B test:
(For more on the subject of CTAs, read Email Calls-To-Action: Five Guidelines For Conversions) ? Pro tip: Consider adding a little note that says there’ll be a limited space during your webinar. Alternatively, you can add a countdown timer next to your email CTA to improve your click-through rates. Best webinar invitation email examples to get inspired byWe’ve scoured the web and found some of the best webinar invitation emails that you can draw inspiration from. Time to get those creative juices flowing! 1. This invitation email from typecastFirst on our list is Typecast’s webinar invitation email, which packs in a ton of social proof: Now, put yourself in the shoes of a subscriber. If you get this invite in your inbox, you’ll probably think: Dang, their webinar is that popular? I better register for a slot, so I don’t miss out. Moral of the story? FOMO (the Fear Of Missing Out) is a powerful thing, and you can use it to motivate your prospects to act! 2. This webinar invitation email from BuzzsumoNext up is this webinar invite email from Buzzsumo: Right off the bat, this invite draws you in with a magnetic headline: Want a 50% boost in your eCommerce revenue? I don’t imagine Buzzsumo has any subscribers who’d go “nope, I’m making enough on my eCommerce store”, so this is an immensely powerful hook that entices their subscribers to attend their webinar. 3. This invitation email by Copy HackersThis next webinar invite is pretty interesting. It contains zero graphics, zero pictures, and just a bunch of text: Now, I know we just discussed how you should include a nicely designed banner image on your webinar invitation email. That said, if you’ve got mad copywriting skills (like how the folks over at Copy Hackers do!), you might just be able to get away with a plain-text email. If you’d like to try this approach, keep in mind that you’ll have to employ a highly conversational tone. The goal is to build a rapport with your subscribers or prospects and to craft an email sequence that’s highly relatable. A few more picks from the editors: To help you with your webinar planning, we’ve asked our colleagues to pick some of their favorite webinar invitation emails they found in their inbox. Here they are. 4. This webinar reminder by SmartBug.Take a look at this reminder. Even though it’s most likely been sent automatically, it doesn’t feel this way. It contains a personalized message recorded by the presenter and rather than just saying “Hey, we’re going live soon” it focuses on how the recipient can get the most value. And what way is that? By asking the organizers a question before the event starts so that they can make sure to include it during their presentation. The header image is worth mentioning too. The presenter’s smile and the very-contrasting play button make you want to click them! 5. This webinar email from Agency Scaling SecretsThere are two things that you notice right away in this email; the funny t-shirt (obviously) and the blurry hands. They both capture your attention and shift it right down to the central part of the email – the copy. So how’s the copy? It’s short, funny, and makes a few pretty good attempts to convince you that you’re better off registering. It points out exactly what you’ll get if you attend, what you’ll miss out on if you don’t, and how all of this will impact your business. In short: In our opinion, it’s awesome! 6. This email we decided to do a bit differentlyYou know how they say, “Practice what you preach”? We decided to test one of the tactics we, for some reason, stopped for a while – personalization. The results? Not too shabby. This webinar invitation email you see above generated a 42.41% open and a 3.67% click-through rate. It also got us a decent number of personal replies. The email asked whether you’re going to join the webinar later that day. It also mentioned how many people registered already (social proof) and what they’ll take away from the event (value). The most important thing, however, is that this webinar reminder was personal. We’ve sent it from Irek (our presenter) using his email address and his signature. No rocket science there, right? The open rate and CTR weren’t the only things we noticed after this campaign. We also saw an uplift in the attendance to registration rate. We usually get it at about 10% (our registrants mostly know we’re sharing the webinar recording after the event). This time we scored 15%, while the overall number of registrants stayed at a similar level to what we typically observe. We’ve tested the same approach a few times afterward (whenever the webinar’s run by one of our team members) and so far we’ve seen the same pattern. ![]() How to Promote Your Webinar in 9 Easy StepsWant to make sure your next webinar is a success? Promote it in 9 easy steps. In this guide, you’ll find our best webinar promotion strategies plus tips on how to sell more with your online presentations. BONUS: Sending a series of webinar invitation emailsA single webinar invitation email, crafted perfectly, can work wonders. But if you send a SERIES of emails (or an email sequence) that’s even better – your take-up rates will shoot through the roof. Don’t worry – I’m not asking you to manually follow up with each person that’s ignored your first email. It doesn’t make sense to do anything quite that tedious. Instead, simply set up an automated email campaign to trigger emails to the folks who didn’t open your first email (or those who opened your first email, but didn’t click/RSVP). If you want to target the former (people who didn’t open), you can use the EXACT same content for your body email, and just switch up the email title. Pretty straightforward, right? If you want to target the latter, you’ll need to get a bit more creative. I recommend using some humor here, for instance: Email title: [Webinar] Don’t keep us hanging, because someone else wants that seat… Email copy: Hey, {Name} – are you still interested in attending our webinar, where you’ll learn how to do X, Y, and Z? Slots are filling up fast, and if you don’t want that seat, somebody else does! A final word on designing the perfect webinar invitation emailYour sales colleagues need to generate enough leads, and they’re counting on you to save the day. Which of our above-mentioned webinar invitation best practices was your favorite? Are there any tips that we missed out on? Let us know in the comments below! Additional readingHere are some additional resources you’ll want to read if you want to run a successful webinar marketing campaign: Printing via GetResponse Blog https://ift.tt/3rEs6Lj March 31, 2023 at 02:44PM
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Former Xerox CTO to Drive Growth for Impossible Objects’ Composite 3D Printing https://ift.tt/OECzKeL Impossible Objects has developed one of the more exciting technologies in the 3D printing industry. Not only is its composite based additive manufacturing (CBAM) unlike any other method from a process level, but the theoretical speeds, sizes, and materials with which it could feasibly operate herald a great deal of potential for the Chicago-based firm. As Impossible Objects began commercializing CBAM, it took the necessary step of hiring on a new CEO, Steve Hoover, whose illustrious career in tech could position him as the ideal person to take the firm to its next level of growth. At the 2023 Additive Manufacturing Users Group (AMUG) Conference, we sat down with Hoover to learn more about what the roadmap looks like for Impossible Objects, including his strategy for getting CBAM into the hands of many more users. Nearly 20 Years at XeroxHoover spent most of his career, nearly two decades, at Xerox. Initially, he worked in research and advanced technology development on projects which enabled the company to enter the high-speed printing market, including million-dollar digital presses that replaced analog presses producing 300 pages per minute. ![]() Impossible Objects CEO Steve Hoover. After running the Xerox research group in Rochester and the software electronics group, he took over the Palo Alto Research Center (PARC) as CEO, where he oversaw a number of exciting endeavors that ranged from sensing for autonomous driving and 5G RF communications to AI and computer vision. Hoover then made his way up to become CTO of Xerox, before “deciding [he’d] had enough of big corporate America.” In the meantime, Impossible Objects was in the process of commercializing its CBAM process, beginning with the introduction of a printer to the market, finding users, and securing further investments. Because of the unique nature of CBAM, the technology may face more of a learning curve for users to understand its distinct advantages and applications compared to other AM technologies. What Is CBAM?The method begins by depositing a binder ink onto a sheet of reinforcement material before a thermoplastic powder coats the substrate, adhering only to the ink. This is repeated with each subsequent layer, resulting in a stack of sheets that must then be compressed and sintered in a furnace, with the binder causing the layers to fuse together. Excess material is then removed, leaving the final composite part. Though CBAM is a multi-step process, the throughput of the system is quite fast, with the company describing the current generation system as, “among the fastest 3D printers on the market.” It can also be performed with a wide variety of materials, though the company is focusing on carbon and glass fiber reinforcement and PEEK and Nylon 12 thermoplastics. ![]() The Impossible Objects CBAM-2 3D printer. Composite 3D Printing as a ServiceGiven the sophistication and novelty of CBAM, Hoover has determined that the best plan of attack is for Impossible Objects to offer 3D printing as a service. This will serve the dual purpose of educating customers as well as providing immediate revenues that will ultimately lead to machine sales as CBAM adoption increases.
![]() Carbon Fiber PEEK 3D Printed Drone Chassis As other developers of significantly different AM technologies have learned, parts-as-a-service can be the best business model for introducing the process to market. By selling components, it’s possible to give clients a foot-in-the-door for using CBAM as they begin to learn the benefits and applications of the technology. In turn, they can provide Impossible Objects with feedback about how to improve the technology and what other features might be added.
![]() Carbon Fiber PEEK Joist Assembly We’ve seen 3DEO apply the same approach for its metal 3D printing technique, all while developing a steady stream of customers and the potential to sell machines themselves when the time is right. Newer entrants, like Seurat, VulcanForms, and Freeform, are all 100 percent focused on establishing microfactories around their own AM technologies. Hoover was quick to point out that, though his firm is offering a parts printing service, it is also still very much in the business of selling printers, as well. New Applications, Materials, and MachinesAs the company has explored market opportunities, it has found an interesting niche for CBAM: producing tooling for the semiconductor sector. Specifically, the company is 3D printing pallets (roughly 12 in x 12 in or 12 in x 16 in in size) to transfer circuit boards. Because the boards are soldered at 230 °C, the pallets have to be able to survive intense heat. ![]() Absolute Electronics 3D Printed Solder Pallet Fortunately, the combination of carbon fiber and PEEK can handle high temperatures and all manner of caustic environments, including the often-toxic world of semiconductor manufacturing. Moreover, the material combination means that the pallets are lightweight and durable, as well. “Electronics is changing all the time, meaning quick turnaround times for new board designs is essential,” Hoover said. Another area of obvious application of CBAM is transportation, including aerospace. Over the past few years, Impossible Objects has won over $7 million in grants from the Air Force Research Lab to explore the 3D printing of drone parts and the development of new materials that are even stronger and more temperature resistant. ![]() Glass Filled and Carbon Fiber PEEK 3D printed solder pallets As the firm pursues those projects, it is naturally improving its overall product portfolio. This means larger, faster 3D printers. Hoover hinted:
To get to this new level of productivity and create a next-generation machine, Hoover sees the opportunity to draw in technology from the 2D printing market.
In this way, Hoover seems to have stepped into the position of Impossible Objects CEO at the perfect time, shifting the company to full-scale commercialization. Leaving us waiting for what exactly the business will showcase at RAPID, Hoover concluded:
Images courtesy of Impossible Objects The post Former Xerox CTO to Drive Growth for Impossible Objects’ Composite 3D Printing appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/7LlE9Nc March 31, 2023 at 09:36AM
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Gridfinity Could Bring 3D Printing Into Any Home and Many Businesses https://ift.tt/XYnVw8M Gridfinity is a tool and desk organization system made by Zack Freedman of Voidstar Lab. Essentially its a grid to which you attach boxes or holders that are precisely the right size for the item or items that they are meant to contain. Started as a modular workshop organization tool with many boxes it has been added to so that there are now custom holders for many items. People have made specific Gridfinity boxes for Kiehl´s Lipbalm, Maybeline Concealer and more. Gridfinity designs can now be downloaded and people have made Gridfinity generators in Fusion while others have made one for OpenSCAD to customize both the grid and the boxes so they’re just right for the drawer or thing. The system is immensely popular with desktop 3D printing people and lets you organize nearly anything that you’d like to organize. The system has a Subreddit, showing how people use the system to store pocket knives, broadhead arrowheads, tools and more. I think that there is a lot more potential in kitchens professional and at home. Anyone with a maker type hobby or who does something like sewing or crafting or art could use it too.Sharables sites offer packages for download. There’s also a Master collection on Printables. After some early press on maker specific sites like Hackaday the popularity of the system increased. But, for now its still very much a 3D printing in crowd thing. A new video by Scott Yu Jan however is becoming very popular, several versions of the video have gone viral on TikTok and other apps. The beautiful video (below) is a fantastic commercial for Gridfinity. I think that this will greatly increase adoption. Scott also says in the video ¨existing organizers don’t organize your stuff,…they just divide it up into smaller units of mess.¨ And this is exactly why Gridfinity is so amazing. Its also why I think that there is huge business potential here. I think that a whole lot of businesses could start up around Gridfinity and offer the solution to millions of people around the world. You’d just need a much bigger Gridfinity library, 3D printers or 3D print capacity and CAD skill. I think that this could be a significant and very profitable business. Managed well Gridfinity could put 3D printed parts in millions of households. So many people have problems with too much stuff, stuff not being stored well and stuff being difficult to find. We all love being organized and having everything ¨just so.¨ And Grdifinity can bring a lot of organization to your kitchen, make up drawer, art area, tool shed, work shop, office, home office, car factory, TV factory, cooking class, garage, Formula 1 team, doctors office, hair salon, satellite assembly factory, sewing corner, you name it. In peoples´ professional and business lives Gridfinity could add a lot of peace of mind, organization and calmness. Things could be safer and better to store while saving you time in finding them. Gridfinity is growing, but it could be a massive business opportunity. To do this as a business you’d either have an online site offering to design and print individualized Gridfinity packages for people. Just list what you have and the person will print out the right sized box and grid for you. If there is a new item the person would have to design a holder for that item and add it to their collection. Then you’d print out the grid and the boxes and send it to someone. Super simple business but one that’s perfect for 3D printing. The cost of these boxes and grids would be quite low as well if you used low cost systems and affordable filament. Conversely you could set yourself up in a mall, busy street or inside some kind of business to get people to come to you. A company like Ikea for example could build out a huge library and offer many items in its stores as well. It could print on demand using polymer waste while people shopped the store for new things to buy. Or could injection mold common items and then print on demand when people came in with measurements or custom requests. It could then over time build up a library for every camera, pair of scissors or pen. Conversely it could make a parametric tool that could quickly make every conceivable item. Or it could simply scan items that people brought in and create a custom file for that one item that could be printed. The average US household has 300,000 things. There are millions of people who work on cars, do gardening, sew or make model airplanes as a hobby. For every stuff centric or tool centric hobby Gridfinity is a godsend. Many businesses also just chuck things in drawers. It would save restaurants, doctors, hairdressers, mechanics, factory owners and many more businesses tonnes of time to have their kitchens, factory floors or work areas more organized. By specifically making holders that perfectly hold that particular screwdriver or scalpel 3D printing can be leveraged to fit the need better than any other technology. Furthermore we can do this inexpensively. Yes, its lovely to see this tool grow and to see just how many people are pitching in to extend it. But, I really believe that there is a significant multi million dollar revenue opportunity in there for someone who commercializes this well. Image Kieran E on Printables. The post Gridfinity Could Bring 3D Printing Into Any Home and Many Businesses appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/nWmYjQ8 March 31, 2023 at 07:54AM
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printpal.io Joins Other 9,000+ AI startups in Nvidia Program https://ift.tt/Fqd69oE printpal.io has been accepted to the NVIDIA Inception program, which introduces artificial intelligence (AI) startups to its advancements in data chips and hardware products. As one of the most recognized programs in the industry, Inception will provide printpal.io access to a wealth of resources and will allow the business to train and deploy state-of-the-art machine learning models at scale. It also offers an opportunity to collaborate with industry-leading experts and other AI-driven organizations, gaining technical expertise and mentorship along the way.
Since 2021, printpal.io has been developing AI-based monitoring solutions for 3D printing. Its flagship PrintWatch software product monitors 3D printers to detect defects during a print job using AI. To detect defects in real time, PrintWatch takes the video feed from a camera fixed onto the printer’s print area and runs it through a machine learning model that can detect defects of various sizes, shapes, colors, materials, lighting, and settings. When a defect is positively identified, PrintWatch then begins to track the defect to see how it develops. If it is clear that the defect is getting worse, PrintWatch will take action. The Chicago-based business says this tracking system helps prevent any false positives from triggering action from the software. Overall, it has the potential to save time and resources and reduce the risk of damage or fire to the printer and its surroundings. ![]() At a time when AI’s “smarter than human intelligence” is being questioned by many, the technology continues to increasingly make its way across industries, research, academia, and most innovative technologies. AI like ChatGPT and Google Bard, which were introduced within the last few months, have already garnered a lot of attention from the public. Since manufacturing is the industry leading the way in the application and adoption of AI technology, it makes perfect sense for companies like printpal.io to create new products that could thrive in additive technologies. Under the premise that users can rely on AI to do “tedious tasks,” printpal.io is helping make 3D printers smarter. The company is a perfect fit for the tech giant’s Inception program, which now has over 9,000 AI startups (roughly two-thirds of the total number of AI startups worldwide). NVIDIA (NASDAQ: NVDA) said that since the program launched in 2016, it has grown more than tenfold. Year over year, membership has increased drastically. Since 2020 alone, more than 3,000 startups joined the program, with the majority originating from the U.S. (27%), followed by China (12%), and then India and the U.K. (tied at 6%). ![]() Member firms have secured cumulative funding of more than $60 billion and members in 90 countries, with the company describing the program as “one of the largest AI startup ecosystems in the world.” The program even nurtures its member startups by connecting them to its rapidly growing community of 200 venture capitalists and investors through the NVIDIA Inception VC Alliance, which opens new paths for startups to engage, create introductions, and accelerate potential funding, thereby facilitating global startup innovation. Other NVIDIA Inception startups that are creating products for the 3D printing industry include AM manufacturing AI software startup ExLattice; Blackshark.Ai, which provides a 3D digital twin of Earth by extracting information from satellite imagery; high-resolution 3D scanning model developer Nanjing Wansheng Huatai Tech Ltd; and Skycatch, a leading 3D drone mapping software business. The post printpal.io Joins Other 9,000+ AI startups in Nvidia Program appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/nWmYjQ8 March 31, 2023 at 07:54AM
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Large Metal 3D Printing Grows with Safran and ADDMAN Purchases https://ift.tt/M7grZcG According to its latest estimates, SmarTech Analysis values the additive manufacturing (AM) industry at $13.5 billion, with a projected growth to $25 billion by 2025. Based on reports from the ground, there should be no problem keeping up with those numbers, or even exceeding them. Two major customers, European aerospace giant Safran and U.S. service bureau ADDMAN, have invested in large-format metal 3D printers from competing manufacturers. While Safran took on a 12-laser NXG XII 600 from SLM Solutions (AM3D.DE), ADDMAN acquired two eight-laser Sapphire XC machines from Velo3D (NYSE: VLD). Coming one after the other, almost as a form of marketing warfare, press releases from each original equipment manufacturer (OEM) boasted the sale of their largest machines to these established customers. In the case of Safran, the NXG XII 600 will be installed alongside SLM 500 systems at its AM Campus in Le Haillan, near Bordeaux, France, which was opened just last October. It will be leveraged for the production of large, qualified aluminum parts for existing and future projects.
![]() The SLM Solutions’ NXG XII 600 machine. Image courtesy of SLM Solutions Meanwhile, ADDMAN will be installing the two systems at its Castheon facility, which already boasts the preceding generation of Sapphire machines. The printers have been calibrated for use with GRCop-42, a copper alloy developed by NASA for regeneratively cooled rocket engines, and Inconel 718 alloy, a high-strength, corrosion resistant nickel alloy. Despite being a more problematic material for PBF just a few years ago, copper is now becoming a mainstay of the AM industry, with SmarTech Analysis anticipating that over 1.4 million kilograms of copper powder, both pure copper and copper alloys, will ship for AM use by 2029, according to the “Copper Additive Manufacturing 2020–Market Database and Outlook” report.
![]() VELO3D Sapphire XC Metal 3D Printer. Image courtesy of VELO3D. Each news item separately represents the relative success of each company, but more broadly demonstrates the growth of the AM industry. As global attention focuses on supply chain resilience and energy transition, 3D printing has become the go-to solution to tackle both of these elements, given the ability of AM to produce energy-efficient designs locally and on demand. Highly productive machines like those bought by Safran and ADDMAN are best poised to make parts for the sectors at the forefront of these trends. Aerospace, energy, and defense represent the nexus of supply chain resilience and energy transition, with customers in these areas turning to AM as the best technology equipped to tackle these issues. The post Large Metal 3D Printing Grows with Safran and ADDMAN Purchases appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/nWmYjQ8 March 31, 2023 at 07:54AM
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Studio Kars + Boom https://ift.tt/z6MaTs0 Kevin Kars and Cynthia Boom together are Studio Kars + Boom, a creative studio making illustrative objects, prints, and installations to play with or to marvel at. They find inspiration in landscapes, both rural and urban, and search for the playful geometry of landscapes; the rhythm of shapes, planes, and lines. These interacting patterns are at the centre of their work where they create new worlds in which they’d wish to wake up.
In the time of our lives where we explore the most, our childhood, we learn through play in so many different ways. It’s this mindset that Studio Kars and Boom want to evoke with their work, and the way they want to create their work. Their products offer a large variety of possibilities for anyone to engage with, while their play installations provide a place for playfulness to anyone.
The creative pair enjoy the freedom and possibilities that come with large assignments and creating art autonomously, but they are also convinced art and design should be for everyone, no matter their background, financial situation, and abilities. As such ,they make accessible, uncomplicated, fun objects and art that speaks to anyone who loves colour and playfulness. Sometimes these are products to be used daily in homes, sometimes they are more architectural contributions to the public space in our cities.
After collecting all the information and inspiration, it’s time to play. Playing with materials, sketches, experiments; anything and everything is welcome at this point. From this brainstorm a lot of ideas get the opportunity to evolve into a couple of clear concepts. These concepts get developed a bit further until one of them is chosen and gets to grow into a fully realised project. Because the design process is experimental and free, the materials and skills needed to create the final piece wildly vary between projects. Sometimes, Kevin and Cynthia use their own workshop and artistry, for example producing prints on paper and painted wooden objects. Other times, they may collaborate with other makers or businesses to create metal structures, giant printed foam blocks, or conceptual light objects. Part of their excitement for their projects comes from knowing that they never know what they will end up making and which people they will meet on the way.
To create their own creativity jungle gym, there are plans to add a workshop to Kars and Boom’s studio space so they can experiment more freely. Through experimentation they can learn, design, and develop new products and art installations. This workshop would include machines and tools for many different materials and skills, and would function as a playground for creativity by inviting to think through making. Printing via People of Print https://ift.tt/kCdTcmU March 31, 2023 at 06:50AM Complete Guide to Enterprise Email Marketing (Strategies + Best Tools) https://ift.tt/qRK7FYw Email marketing is a highly effective digital marketing strategy — more effective than any other marketing channel. Its ROI is 3,800% or $38 for every dollar you invest. Some 18% of businesses even see a higher ROI of more than $70 for every dollar they invest. That said, email marketing for an enterprise is quite different from a smaller business. The database, email volume, integration, and features will completely differ from those of small businesses. So, if you’re looking for the best email marketing strategies and tools for your large enterprise but don’t know where to start, you’ve come to the right place. We’ll cover everything you need to know about email marketing for enterprises. Table Of Contents Let’s start with what email marketing for large businesses is and how it differs from small business email marketing. What is enterprise email marketing?Enterprise email marketing is a marketing strategy that uses email as a channel to grow the audience of large businesses and promote their services and products. In this article, we’ll use Gartner’s findings to classify midsize and large enterprises. Midsize enterprises employ between 100 and 999 employees. Large enterprises have over 1,000 employees, usually on a global scale. What’s the difference between email marketing for large enterprises and small businesses?Email marketing for large enterprises differs significantly from those geared toward small businesses. The difference between the two comes down to usage and scope. Email marketing platforms for small businesses often have less robust capabilities. They lack advanced features, such as built-in reports and lead scoring. They may also limit the number of subscribers or users. Email marketing tools for large businesses offer a complete experience, from advanced reporting to customer relationship management (CRM) integrations and data export. Such features come at a price often out of reach for small businesses. What are the benefits of email marketing for enterprises?According to HubSpot, email (35%) was the third top marketing channel in 2022 — just behind social media (44%) and websites (36%). However, it remains the most effective channel for marketing. In fact, 79% of marketers rank it as one of their top three channels for effectiveness. Part of the reason email is so effective is that you own your email list and can communicate with customers regardless of the email service provider. You also own the content you create and send. With channels like social media, you don’t own the content you post or your followers — the platform does. You’d lose all your followers and content if something happened to the platform. That’s why developing a solid email automation strategy is crucial for enterprise businesses. Here are other top benefits of email marketing automation to show why it’s the most effective marketing channel:
Email marketing strategies for enterprises
Let’s now look at 5 effective enterprise email marketing strategies. 1. Segment your audience and personalize your emailsBased on our internal research, personalized emails outperform generic messages by 25%. The click-through rate (CTR) of emails with personalized bodies is 3.18%, while that of generic emails is 2.4%. Ask for relevant information on your landing pages to segment your customers properly. That way, you can place prospects in an ideal buyer persona segment. This lets you send them personalized emails with relevant content for their specific needs. 2. Update your automated campaigns based on email engagementApple announced its New Privacy Policy in 2021, which allows users to choose whether marketers can track their email behavior. This would disrupt tracking IP addresses (which provide valuable geographic data) and open rates on iOS devices and Apple Mail. If Google were to come up with something like that to address privacy and tracking, open rates would become useless since Apple and Google account for almost all phone operating systems. Therefore, consider updating your segmentations or automated campaigns based on other email engagement metrics, like CTRs. For example, you can send an email announcing an upcoming sale and categorize contacts who click on the email link as “interested.” You can then design a special campaign to further target these customers as potential buyers from the sale. 3. Nurture your leads based on their behaviorCustomers are more likely to read and respond to an email they receive immediately after taking action. That’s why automated emails triggered by the recipient’s behavior have higher engagement rates. For example, the open rate for triggered emails is 35.64%, while the CTR is 5.31%. In contrast, the email open rate for autoresponders is 29.95%, and the CTR is 3.77%. Use a marketing automation tool to track your leads’ actions in the sales funnel. Divide them into segments based on their interest, behavior, or demographics. Then, send each group personalized content. For instance, you can tag subscribers based on the products they purchase. Then, you can send them relevant emails whenever you update your product catalog. The more actionable data you can collect, the more relevant your emails will be. 4. Consider send-time optimization algorithms, such as Time Travel and Perfect TimingTime Travel allows you to specify the time to send your email campaign. An email marketing tool like GetResponse MAX will then adjust the timing of your campaign automatically based on your subscriber’s local time zone. Perfect Timing will use past behavior data to adjust your campaign’s timing. According to our most recent data, Time Travel has generated higher click-through (3.62% vs. 2.51%) and open (22.48% vs. 20.58%) rates than you’d typically see with newsletters. Time Travel works best if you know your subscribers well and your email marketing campaigns are best sent at a specific time. Perfect Timing works best with campaigns that aren’t time-sensitive. So, choose the best send-time optimization strategy based on the nature of your campaigns. 5. Monitor how often you send emailsEmail subscribers rarely mind frequent communication. In fact, you’ll see above-average open and CTRs even when you send up to 8 newsletters weekly. However, one reason customers unsubscribe from newsletters is they’re getting too many emails. So, what should you do? Consider sending fewer emails if your audience cites frequency as a reason for unsubscribing. On top of that, invest in a platform that offers high email deliverability. It also guarantees robust AI-based compliance policies, zero tolerance for SPAM, and delivery tracking to enforce best practices. Also, be transparent about how many emails you’ll send on your subscription form. That way, everyone knows the frequency and type of content they’re signing up for upfront. This could weed out people who may quickly unsubscribe. What features should you look for in an email marketing solution for large businesses?Many things can determine the right platform for your large organization. Price is one factor. However, price shouldn’t be your only consideration. The best email marketing platforms have most or all of the features below. 1. Advanced automation tools and segmentationAn email marketing service should give you the tools to create automation workflows that engage your audience with personalized offers and dynamic content. You should also be able to design workflows using lead scoring and advanced segmentation based on customers’ data. The platform should offer other advanced features, including a visual workflow builder, web events tracking, and SMS automation. 2. Expert customer support and efficient onboarding processThe best email marketing tools offer expert priority support and professional services through various channels, including email, phone, live chat, and Slack. The customer service team should always be ready to help you optimize your online marketing campaigns for maximum performance. The onboarding team should work as an extension of your business and oversee the implementation of your marketing processes, such as data synchronization methods and marketing automation workflows. 3. Integration with other business toolsAn effective email marketing tool should easily integrate with other platforms. That way, you can manage your sales and marketing in one place. For example, you can integrate your GetResponse MAX account with apps your teams may already use, such as Microsoft Dynamics, Shopify, and Google Analytics. 4. Maximum data protectionThe platform should safely store your personal and customer data and comply with all international laws. The security measures should include:
5 best enterprise email marketing platformsNow, let’s look at the 5 best email marketing tools for enterprises. We’ll go over some of their key features that can help you scale your business. 1. GetResponse MAXGetResponse MAX is a powerful email marketing suite created by the GetResponse sales team based on your company’s needs, goals, and capacity. It offers features such as lead acquisition, ROI tracking, advanced segmentation, tagging, and scoring tailored to your business needs. These tools can help you improve your CTRs and campaign results across your customer journey. For example, if you run an ecommerce store, the integrated GetResponse MAX tools can help you discover new opportunities for cross-selling, upselling, niche selling, repeat sales, and add-on sales. GetResponse MAX also offers a dedicated Customer Experience Manager. The manager helps you with the day-to-day aspects of account management, such as automation workflows, A/B testing, and setting up your subscriber list. The onboarding team also manages the implementation process with one-on-one training sessions and review calls. The onboarding process will help you maximize your new account’s potential. The enterprise email platform offers 100+ ready-to-use integrations with tools your team may already be using. If you also want a tailor-made solution, our in-house dev team can help with a custom software development project that suits your business’s needs. GetResponse MAX offers flexible terms and payments, too. Key features:
Best enterprise email automation tool for: Medium to large enterprise-level companies with robust marketing teams. Pricing: Custom pricing. 2. ActiveCampaignActiveCampaign is an email marketing automation software with a sales CRM for medium-sized enterprises looking to grow. The sales CRM automates contact management, lead scoring, tracking tasks, and monitoring deals and pipelines. It will keep your sales process running smoothly. The Enterprise plan gives you the control and flexibility to create a customized service. For example, you can use your own server domain and email headers. You also can edit the CSS to match your website’s look and feel. The email marketing platform has many pre-built integrations for popular apps. They include CRMs, project management tools, payment processing, and accounting solutions. Key features:
Best email marketing solution for: Medium-sized enterprises that want email marketing powered by a sales CRM. Pricing: Custom pricing. 3. Klaviyo OneKlaviyo One is a complete customer data platform (CDP) that consolidates customer data from various sources. As a result, it helps businesses gain a more holistic view of their clients and design personalized and targeted email marketing campaigns. The email platform offers many integrations and the ability to connect with custom platforms. Your team can easily make these custom integrations with the help of detailed documentation, a helpful community forum, and flexible application programming interfaces (APIs). Klaviyo One also has a team of experts who guide you through deliverability, integration, and onboarding to help you manage your account and deliver personalized customer experiences. Key features:
Best email marketing platform for: Large businesses that want to unify their customer data and create personalized experiences. Pricing: Custom pricing. 4. SendinblueSendinblue is ideal for businesses that need cloud-based marketing automation tools. The email platform’s SendInTime algorithm analyzes anonymous customer behaviors from previous email campaigns. This machine learning model automatically predicts the best send time for each customer in 24 hours. As a result, it increases your likelihood of customer engagement, which eventually boosts your ROI. Sendinblue also offers advanced contact list segmentation based on conditions like declared interests, previous engagement, or purchase history. This helps you tailor your email content more effectively. Key features:
Best email marketing solution for: Growing companies that need cloud-based marketing automation tools. Pricing: Custom pricing. 5. Pardot (by Salesforce)Pardot is a marketing automation platform by Salesforce that provides email automation, lead management, ROI reporting, and data analytics for B2B companies. The enterprise email marketing software helps you create more personalized customer interactions. For instance, you can change the content you show leads based on their previous engagement. You also can segment the rest of your contacts automatically. In addition, Pardot has spam filters to improve your email deliverability. Key features:
Best email marketing tool for: Established sales-driven brands with large marketing budgets Pricing: Premium plans start at $1,250/month (when billed annually). Final thoughts: Enterprise email marketing (strategies + best tools in 2023)Developing an effective email marketing strategy for your enterprise will help you reap the benefits of this effective digital marketing channel. To get the most out of this channel, you need the right software to help you automate your processes and grow your business. But with so many email marketing platforms, we can understand if you feel overwhelmed. Look for a solution that meets the specific needs of your business, whether it’s customer retention, lead nurturing, or automation. Compare the different tools to find the one that can help you reach your marketing goals. Choose GetResponse MAX if you want to unlock the full power of marketing automation for your enterprise for a reasonable custom price. Printing via GetResponse Blog https://ift.tt/3rEs6Lj March 31, 2023 at 05:55AM
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Brian Mazatl Nicolás-Espinoza https://ift.tt/16Iw7J2 Brian Mazatl Nicolás-Espinoza is a freelance artist who predominantly practices relief printmaking and illustration. Based in Mechoopda Maidu land (Chico, CA), Brian caters to the metal underground and is a person of indigenous Nahua/Mixteco descent aiming to uplift fellow Native people and history with their work. Brian was born and raised in East Los Angeles/Boyle Heights, CA. A hub for rich Mexican-American culture, tradition, and history. Brian began their printmaking journey whilst studying Studio Art at California State University, Chico in 2018. Here, they studied with an emphasis in printmaking, and Brian was convinced by an art teacher to make the jump to the program when they were pursuing computer animation. “After getting my hands dirty in the processes of intaglio, serigraphy, and relief, I felt a natural inclination toward relief and there was no looking back since,” says Brian.
Brian’s tools of choice include palm grip carvers, a custom palette knife, and sheets of linoleum and cherry wood. They mostly pull their prints by hand, using a glass baren and a registration board. Otherwise, Brian uses a small press to pull smaller works.
Brian tells us that they owe part of their pursuit into printmaking to metal music, especially the band Volahn. Their work is a form of expression influenced by their Maya roots. After a breakthrough from a visit to a Maya ruin, Brian’s eyes were opened. They comment; “Through deep introspection and breakthrough spiritual experiences, I felt obligated and inspired to learn more about my family history and the lineage of my sacred blood.”
The printmaker feels that it is their responsibility to carry, seek, and embrace the sacred language and tradition of Mixtex from ever dissipating, especially when far removed from the source, being born into the United States. Brian thoroughly enjoys history and doing research on their own. When attending Chico State, they were infatuated with Medieval Art History. Another turning point to their pursuit was the exposure from their Ancient Mexican Art history class; “All the signs were leading me to my path of creative expression and personal pursuit in life”.
Brian concludes; “I aim to do what I love for the sake of music. To provide some of the most wicked artwork for all who are drawn to my work and to share this knowledge for all people to enjoy the exposure of relief printmaking in the metal scene.” www.mazatlcalli.com Printing via People of Print https://ift.tt/kCdTcmU March 31, 2023 at 05:37AM
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Stratasys Receives Order for Four High-Speed Industrial 3D Printers https://ift.tt/NGH9CYZ Stratasys, the additive manufacturing (AM) pioneer based in Israel, announced that the company has received an order for four H350 industrial platforms from German service bureau Götz Maschinenbau, an existing Stratasys customer. Once the installation of all the units is completed over the next 18 months, it will bring the number of H350s at Götz Maschinenbau to six, which would make it the leading user of those systems amongst service bureaus in the crucial European, Middle Eastern and African (EMEA) market. In particular, Götz Maschinenbau’s competencies lie in working with two of Stratasys’ nylon materials: the bio-based PA11, and crude oil-based PA12. Even as the general tide in the AM industry has started to turn towards metal, polymers nonetheless of course remain much farther ahead on AM’s multifaceted path to widespread use in serial production. Moreover, the increasing adoption of metal AM should drive up polymer-based orders for service bureaus like Götz Maschinenbau, as manufacturers expand rapid prototyping activities for parts that may ultimately be printed in metal once they permanently enter the supply chain. ![]()
![]() That last point is especially important, because, no matter how much promise AM shows for the future, the ability to achieve lower costs and shorter lead times over CNC and injection molding, specifically, is for some time still going to be the primary way that original equipment manufacturers (OEMs) and service bureaus drive new adopters towards AM. And, along those lines, Stratasys is one of the handful of companies that can be most trusted to deliver immediate results. In a nutshell, that is precisely the sort of thing that sets Stratasys apart from, say, Nano Dimension (the company trying to acquire it). Whether or not Nano Dimension’s most recent offer to Stratasys to buy the company for $19.55 a share is a “good deal”, or not, there would be big question marks, no matter the sale price, concerning just how qualified Nano Dimension actually is to take over Stratasys’ operations. Concerning all the Stratasys machines operating in the field, is Nano Dimension going to provide the same quality of service that Stratasys has evolved into being able to provide, over the course of decades? It wouldn’t be impossible, but why should the risk be taken? Right now, everyone is in a macro environment where — unless you’re in a sector in which being a giant means you’ve more or less maxed out your long-term growth potential — established companies with proven track records have the best chance of thriving. It’s no longer going to be enough, to simply own a good idea for a business. Images courtesy of Stratasys The post Stratasys Receives Order for Four High-Speed Industrial 3D Printers appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/nWmYjQ8 March 30, 2023 at 12:50PM
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3D Printing News Briefs, March 30, 2023: Rubber 3D Printing Service, Titanium Powder, & More https://ift.tt/wrjbUnv In today’s 3D Printing News Briefs, Authentise released its RFQ Responder, and Chromatic launched a rapid custom rubber 3D printing service. Sticking with materials, IperionX and SLM Solutions signed an MoU for titanium powder, and researchers in Madrid developed a 4D printer for smart materials with specific properties. Finally, BAJ and Cooksongold are partnering up to empower next generation jewelers. Authentise Announces Release of RFQ ResponderAuthentise, which specializes in connected workflow management solutions for engineering and manufacturing, has released its new RFQ Responder, built on the technology stack and experience used for its flagship Flows workflow management tool. Meant to help contract manufacturers respond quickly and efficiently to Requests For Quotes (RFQ), RFQ Responder offers a high security environment and allows for deeper analytics. The package, with its myriad features, uses automation, collaboration, and AI to enable more accurate, faster quotes, allowing teams to gather the full requirements for projects using configurable interfaces. Key design data and prices are automatically offered as a baseline, and users can then call on templatized workflows and Authentise’s unique Guideline recommendation engine to adjust as needed. The company says this is the additive industry’s only tool capable of providing this service for assemblies, and resulting quotes are easy to configure, so work items can be discounted, hidden, or excluded.
Chromatic Launches Rapid Custom Rubber 3D Printing ServiceAM technology provider Chromatic 3D Materials recently launched a new rapid custom manufacturing service for rubber 3D printed parts. The service, which is already being used by top automotive and industrial suppliers in the U.S. and Europe, offers simplified pricing, and fast delivery, for durable, common polyurethane parts with uncommon dimensions, made with ChromaFlow 70 and and ChromaFlow 90—thermoset polyurethanes with Shore A hardnesses of 70 and 90, respectively. Chromatic prints its parts with a novel process called reactive extrusion additive manufacturing, which supposedly decreases material waste up to 90%, and typical delivery is two to three weeks, though for an additional fee, customers can opt to have select parts delivered in as few as five business days. The company is offering standard industrial shapes, such as cylinders, grommets, seals, and gaskets, in non-standard dimensions up to 16″ in diameter.
IperionX Announces Strategic MoU with SLM SolutionsSustainable titanium technologies provider IperionX and SLM Solutions have signed a strategic, non-binding memorandum of understanding (MoU) for the potential supply of spherical titanium metal powders from IperionX’s planned Titanium Demonstration Facility (TDF) in Virginia. An international metal AM solutions provider, SLM has a global install base of over 850 systems and 1,400 lasers, and the MoU with IperionX could offer its customers the first 100% recycled titanium powders. IperionX, which acquired two of SLM’s metal 3D printers last year, uses its unique, patented process to produce these proprietary, low carbon powders, which majorly reduce the environmental impact and carbon footprint of the material. Its fully circular titanium metal powder will be a valuable asset to SLM’s open architecture materials offering.
UC3M Researchers 4D Printing Smart, Soft Materials![]() A team of researchers from Universidad Carlos III de Madrid (UC3M) developed hardware and software for a 4D printer that can control extra functions, such as programming a material’s response so shape-changing occurs under an external magnetic field, or changes in electric properties develop under mechanical deformation. As they explain in their study, their 4D printing research is focused on developing soft multifunctional structures, made of materials with mechanical properties that replicate biological tissues, like skin or the brain. Plus, in response to external stimuli like electric currents or magnetic fields, these materials are able to change their properties or shape—all of this opens the door to designing smart sensors and substrates, or soft robots, that can transmit signals to different cellular systems. In another study, the researchers detail their creation of a material concept that can autonomously heal itself without requiring external action. The team printed three types of functional materials: some that change properties and shapes in response to external magnetic fields, some that vary their conductivity according to their deformation or shape, and others with this self-healing capability.
BAJ & Cooksongold Partnering for Jewelry ClassesFinally, the British Academy of Jewellery (BAJ) is partnering with Cooksongold, which supplies precious metals, jewelry components, and tools, in order to empower the next generation of jewelry makers. In order to gain important industry experience, BAJ will hold a range of courses, contests, and future-facing interactive activities for its students at various levels, and Cooksongold will offer its expertise. The company offers casting and 3D printing services for precious metal jewelry, and will hold a CAD Masterclass for BAJ students to teach professional tips and tricks for rendering jewelry designs as digital models. Additionally, BAJ Level 4 and 5 students will use CAD software to design jewelry, and Cooksongold will print the winning designs for BAJ’s Final Show exhibition later in the year.
The post 3D Printing News Briefs, March 30, 2023: Rubber 3D Printing Service, Titanium Powder, & More appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/nWmYjQ8 March 30, 2023 at 09:19AM |
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