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Al Seer Marine Debuts First 3D Printed Drone Boat https://ift.tt/cBrH3D6 Al Seer Marine, a maritime equipment manufacturer and services provider based in Abu Dhabi, has unveiled HYDRA, which the company is claiming is the world’s first 3D printed unmanned surface vessel (USV), or drone boat. HYDRA was printed using a composite-based system made by Dutch original equipment manufacturer (OEM) CEAD, which touts the machine as the world’s largest robotic-arm 3D printer. Al Seer displayed HYDRA, which is purely a concept vessel so far, at NAVDEX (Naval Defense & Maritime Security Exhibition) 2023, in Abu Dhabi (February 19-24). Al Seer is currently developing another version USV with a greater number of 3D printed parts, with the primary objective of lightweighting. The concept version of the five meter long drone boat is 345 kg (about 760 pounds), and took about five days to print. According to Al Seer, the company is also planning on printing an integrated mast for HYDRA. When the functioning vessel is completed, it will initially be used for intelligence, surveillance, and reconnaissance (ISR) missions. Drone boats drew significant attention in October, 2022, when a video of a fleet of Ukrainian USVs attacking the Russian Black Sea Fleet went viral. However, as noted by the Bulletin of the Atomic Scientists — which recently called drone boats “overhyped” — the “Ukrainian drone boats did little damage…” Nevertheless, drone boats could potentially have more value in the long run as intelligence gathering tools, than they will as robotic kamikazes. In this sense, it seems relevant that, in addition to the fact that Al Seer is a UAE company with ties to that nation’s defense minister, the US military is also working on drone boats specifically for use in the Persian Gulf. The connection between a demand for greater maritime surveillance and the Persian Gulf is the rapid increase in the number of dark shipments and ship to ship transfers of petroleum that has taken place since Russia’s invasion of Ukraine. That trend is only bound to accelerate as the sanctions regime against Russian fuel products becomes more entrenched. Beyond that, there are of course plenty of other long-term considerations, particularly those involving the tracking of climate change, that could eventually make useful instruments out of the at first rather pointless sounding concept of drone boats. It is especially intriguing that the USVs seem to be being combined with sails, since any successful version of that concept could theoretically be a candidate for use in larger vessels. But generally, I maintain firm in my stance that every drone idea doesn’t need to be turned into a reality. Images courtesy of Naval News and Al Seer Marine The post Al Seer Marine Debuts First 3D Printed Drone Boat appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/OoG1MDZ February 24, 2023 at 10:22AM
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USPS Celebrates the Symmetrical Beauty of Flowers https://ift.tt/ZWeGTk2 SAN DIEGO — The U.S. Postal Service has issued a high-denomination stamp celebrating the mathematical symmetry of flowers. A dedication for the stamp was held today at the San Diego Stamp Show. Printing via USPS News https://ift.tt/g98l6O4 February 24, 2023 at 10:07AM
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Dyndrite Serves as A New Engine for All 3D Printer Software https://ift.tt/BExbNap At Additive Manufacturing Strategies 2023, 3DPrint.com had the chance to sit down with Harshil Goel, CEO and founder of Seattle-based Dyndrite. Named one of the Forbes 30 under 30 in 2020, Goel presented at the event on the topic of Software and Automation. His scale-up is an interesting one for a number of reasons, not the least of which is the fact that its core technology is difficult to encapsulate. It’s exactly this difficulty that symbolizes how potentially game changing Dyndrite is to the additive manufacturing (AM) industry. With a background in mathematics and mechanical engineering, Goel entered the 3D printing space only to find the state of software to be extremely lacking—not necessarily from the design side of the equation, but even at the point of transferring data from a computer to the machine itself. Not only was the process slow, but it didn’t offer a great deal of control or freedom over how the machine operated. Meanwhile, very qualified engineers were wasting time performing monotonous tasks like putting tensile specimens on a build plate or putting serial numbers on parts.
Dyndrite was formed at a time when the industry was just shifting from prototyping to production. As a result, original equipment manufacturers (OEMs) didn’t have software set up for managing multiple machines, let alone batches of parts.
The first step was the development of the Dyndrite Accelerated Computation Engine (ACE). Not quite an operating system (OS), nor a manufacturing execution system (MES), the Dyndrite ACE is a GPU-driven geometry engine that drives tools like these. The ACE processes large-scale 3D models and complex geometries, in turn increasing the speed and efficiency of AM systems. To start, the company built a user interface (UI) development environment atop the engine that enabled its customers, including large companies like HP, as well as emerging companies such as, Impossible Objects, Azul3D, and Meteor to leverage Dyndrite so that they can focus on developing their unique IP and unlocking what makes their machine special rather than reinventing the wheel to drive it themselves. As Dyndrite adoption progressed, users began requesting specific functions be added to the UI. To address this, the firm created the Dyndrite App Development Kit (ADK), that would give OEMs the ability to create their own features for the software using a user-friendly, drag-and-drop UI that can be connected to the Dyndrite engine in a low-code or no-code manner. This can all be done with developers embedding their own IP into the software in a way that neither Dyndrite nor users can access. Dyndrite has also begun using the ADK to develop its own suite of software tools, beginning with an app called Materials and Process Development for Laser Powder Bed Fusion (LPBF). From the sound of it, the program is impressive, while also highlighting just how far behind LPBF manufacturers have been lagging in printer control. With the ability to bring in native CAD data, the tool enables sophisticated materials and process development including the ability to perform “volumetric segmentation,” in which a part is automatically divided into pieces with 256 different parameter sets per part. For instance, the laser speed and power can be varied throughout the component, with thin areas being printed one way and thick parts another. If the build includes multiple items, each of those gets its own collection of 256 parameters. According to Goel, one customer has dialed in over 100 parameters per part and has achieved “the best microstructure they’ve ever gotten.” According to Sam Miller, Director of AM Software, at an automotive customer, “Dyndrite toolpathing unlocked a new dimension of flexibility for our additive manufacturing processes. The additional control over our SLM machines enables us to achieve better material performance and cost productivity in a high-quality manufacturing environment” Because every LPBF machine is unique in its own way, Dyndrite also designed the app such that it’s possible to ensure that every printer in a fleet is able to create the same component with repeatable quality, and traceability, in an automated manner. In this way, the user grows with the software, from printing a part on one machine to optimizing the parameters for it and obtaining repeatability across multiple printers. As they get more advanced in their adoption of the technology, they can begin taking advantage of different capabilities within the tool. For instance, one might color a CAD surface and set it up so that the software recognizes all of the green surfaces and automatically puts serial numbers on them or adds ribbon support structures to them. Dyndrite’s LPBF product works with all the leading metal machine OEMS, including SLM, EOS, Renishaw and other “open” systems. The company currently offers an early adopter program for LPBF users interested in materials and process development. All of this paints a picture of a company that differentiates itself significantly from the rest of the software developers in the AM industry in a variety of ways. Rather than develop and sell software modules based on specific tools, Dyndrite has created a powerful development engine on which those tools can run. To showcase just what’s possible with such an engine, the Materials and Process Development for LPBF app gives LPBF users a toolbox for vastly improving the efficiency and capabilities of their machines, including the ability to expand available materials, speed build rates, print more intricate geometry such as fins and small features, controls for improving part quality and ensuring material homogeneity, and surface roughness, while maximizing flexibility for determining areas such as support or support-free requirements. With the Dyndrite App Development Kit, OEMs can determine new, unique ways for leveraging their equipment in ways previously impossible. As a new company with growing adoption, the possibilities Dyndrite has introduced to the AM market are only now beginning to be understood. However, as users fully grasp what they can achieve by taking advantage of a powerful engine, the technology is only going to become more complex. As a result, more tools will need to be created to adequately be able to take advantage of the geometry kernel, including artificial intelligence. Goel put it this way:
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3D Systems Targets Booming Jewelry Market with New 3D Printer for Mass Production https://ift.tt/yKVwCnP For over ten years, 3D printing has been steadily impacting the jewelry industry, and according to the new “3D Printing Jewelry Markets 2023: Market Study and Forecast” report from SmarTech Analysis, this sector is expected to reach $989 million by 2031. The report takes a look at the trends impacting the consumer and technology sides of the 3D printed luxury jewelry space, such as using both metal and polymer to print molds and patterns, and profiles some of the major players, including 3D Systems (NYSE:DDD), which just announced the availability of its new ProJet MJP 2500W Plus for jewelry. This new 3D printing solution, used to fabricate high-quality, complex, precise wax jewelry patterns for the lost wax casting process, was designed and engineered specifically to meet the requirements of the jewelry industry. With its high-resolution print mode and high speed, the new ProJet MJP 2500W Plus can print smooth, pure wax casting patterns in a matter of hours, which significantly improves productivity. Additionally, the patterns require less finishing to reduce the amount of precious metal waste, which helps achieve quick and cost-effective jewelry production of even complex geometries.
There are few consumer goods more luxurious than jewelry, and we’re seeing plenty of 3D printed pieces from designers like Jenny Wu and Ganit Goldstein. Lots of AM companies are getting in on this sector as well, including 3D Systems, HP, B9Creations, Formlabs, and more. However, profitability can be impacted, and not in a good way, by the major strain on resources that can be caused by the need for manually polishing the jewelry. 3D Systems says it’s found a way around this issue with its new ProJet MJP 2500W Plus, which features a ZHD print mode that’s said to offer up to two times improvement in the vertical resolution of 3D printed casting patterns, without increasing consumption of wax material. This mode results in pieces with a high-quality surface finish, which means less of a gold loss, and that the final parts don’t need to be polished as much. Plus, users can print more complex designs that won’t even need polishing. The ProJet MJP 2500W Plus has a maximum build envelope capacity of 294 x 211 x 144 mm, which helps customers increase their throughput of 3D printed wax casting patterns by up to 25%. This increased productivity enables users to meet high demand and quality standards for customized jewelry, as well as enjoy more flexibility in planning out builds and, as 3D Systems explained, “the ability to deliver high-volume production batches.” Another time-saving feature is quick, easy post-processing with dissolvable supports, and 3D Connect enables cloud connectivity for fast, predictive service. This new 3D printer, which uses the company’s MultiJet Printing (MJP) technology, prints with 100% VisiJet wax materials, which enables printing jewelry patterns with fine feature definition that are “true-to-CAD” with sharp details and edges. This material is durable for use in handling and casting fine features, and melts just like standard casting waxes—no ash content, which leads to castings with no defects. Plus, it comes in high contrast colors, so it’s easier to see those fine details. The ProJet MJP 2500W Plus, when paired with these materials and 3D Systems’ advanced 3D Sprint software for streamlined workflows, allows users to quickly print precise, high fidelity wax sacrificial casting patterns for producing jewelry. 3D Systems says that its new ProJet MJP 2500W Plus 3D printer has a low Total Cost of Ownership (TCO), and is now available for purchase and immediate shipping. Images courtesy of 3D Systems. The post 3D Systems Targets Booming Jewelry Market with New 3D Printer for Mass Production appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/OoG1MDZ February 24, 2023 at 08:20AM
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Ethical 3D Printing: The Bomber Will Always Get Through https://ift.tt/zDy9C1t Supply chain resilience via additive manufacturing (AM) is a wonderful thing, especially if you’re an outside nation, like North Korea. Supply chain resilience has become buzz word, but is also increasingly a government policy. More and more companies are looking at how to use additive to engender manufacturing resilience as well. Success during COVID has meant that firms understand that, in some cases, 3D printing can make bridge manufacturing parts, small production runs, and new products quickly. The technology can also be used to iterate quickly and as a duck tape for unforeseen problems. Increasingly outlandish scenario planning and tea leaf panic attacks are leading to more businesspeople and government officials wondering how they can make up for things not being where they should be. End-use and indirect parts are also actually being discussed now in many more areas than they were just a few years ago. So, of course, additive is a wonderful technology for supply chain resilience, but what’s good for the goose is good for the gander. If some nations and companies explore the digital warehouse and supply chain options afforded to them, they must realize that others will do so as well. Smuggling Will Be More PrevalentA nation that is an outsider in the international economy may have much more incentive than those within that economy do to adopt additive for supply chain resilience. In its war with Ukraine, Russia is being excluded from foreign markets in everything from chips to base materials. We know from history that a lot of money will be made in getting banned parts to the Russian and other governments. Iraq was much maligned and had far less money and influence under Saddam, but it still managed to access a great deal of nuclear, weapons and chemical weapons components. It also managed to sell billions in embargoed oil. The AM industry must be realistic and assume that Iran and Russia are doing the same. Indeed, it seems that through the sale of oil products to India and other countries, Russian oil still continues to be sold internationally. The insider nations are either deluding themselves into thinking that, this time, sanctions will be watertight. Alternatively, boycotting Russia may be something countries and companies wish to do so publicly, without caring too much about it in private. Either way, smuggling will probably take care of the needs of Russia, North Korea, and Iran for advanced weaponry and other goods. The Bomber Will Always Get ThroughIn 1932, five years before the Nazis tested out mass killing civilians in Guernica, Spain, U.K. politician Stanley Baldwin stated that, ¨the bomber will always get through.¨ This turn of phrase was a chilling prediction towards the future of strategic bombing, but also to the age of nuclear and mass destruction beyond the Second World War. Rarely has someone been so prescient about such an immense tragedy shared by humankind. Baldwin stated: ¨I think it is well also for the man in the street to realize that there is no power on earth that can protect him from being bombed. Whatever people may tell him, the bomber will always get through. The only defense is in offense, which means that you have to kill more women and children more quickly than the enemy if you want to save yourselves.¨ The cold logic brought into daylight was wrapped in a compassionate look at a future that would be drenched with blood. Mass civilian deaths became prevalent in the Second World War. What’s more, they became intentional. Allied mass bombing in Dresden and the Tokyo raid killed over 22,000 and 100,000 civilians respectively. In the Tokyo raid, lack of success in precision bombing of military facilities lead to the U.S. Air Force firebombing urban population centers in an attempt at the wholesale destruction of cities, their populace, infrastructure, and factories. The legitimization of the civilian as a target and the acceptance of collateral damage was a step away from our own humanity that we have been sleepwalking in for the 31,342 days since Guernica. Intentional mass civilian casualties on the part of governments is a nightmare not set in aspic for one Basque town but a living one that we are all a part of lasting beyond most of our lives. Not Just PlanesCurrently Baldwin´s phrase is also used to indicate that a suicide bomber will always get through, as well. We can additionally see an uptake in civilian casualties and nongovernment groups. The Red Army Faction (RAF) and other terror groups from the 60´s and 70´s targeted isolated standard bearers of capitalism. Other terror groups later kidnapped passengers, but did not intend on killing all of them. We´ve seen a remarkable expansion in the definition of legitimate targets by these groups and even nations themselves. All citizens of a certain country or of most of the wealthy nations are now targets, as are coreligionists whether they be men, women, or children. Indiscriminate purposeful killing of civilians is far removed from the more circumspect terrorism of yore. Indeed it seems as if every successive generation of terrorists has to resort to more outlandish, brutal, and large-scale murder of civilians in order to gain attention. So a small band of terrorists and the barbarous nations alike wish to kill civilians at scale in order to further their objectives. The Ethical NowIf we look at how companies present themselves today, we could see them as they present themselves as caring, kind, save-the-world types of organizations. However, the reality is very different. Very few businesses care beyond the next bonus round. If you lead a terrorist group, what technology would you like to deploy to make that dirty bomb or the tools needed for your newest terrorist plot? If you were in charge of maintenance of a homicidal missile command for warring government, what machine tools would you be looking to buy? If you wanted to further a nation’s nuclear weapons program, what tech would you like to get your hands on? You guessed it: 3D printing. Additive is the ideal technology for terrorists and pariah governments alike. It is also inevitable at this point that this beloved technology will be used to kill civilians. The bomber will always get through, but will your 3D printer help them? The post Ethical 3D Printing: The Bomber Will Always Get Through appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/OoG1MDZ February 24, 2023 at 08:20AM Average Delivery Time Across Postal Service Network Remains Stable https://ift.tt/yADV2qP WASHINGTON — The United States Postal Service reported new delivery performance metrics for the seventh week of the second quarter for fiscal year 2023 showing consistent delivery performance across all mail categories. The average time for the Postal Service to deliver a mailpiece or package across the nation remained at just 2.5 days. Printing via USPS News https://ift.tt/wVE79KA February 24, 2023 at 08:05AM
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How to write cross-sell emails that’ll skyrocket your revenue [+ Real-life email examples] https://ift.tt/t9Tjxn1 How many times have you been to a McDonald’s and heard them ask, “do you want fries with that?” after placing your order? That’s a classic example of cross-selling. Did you know this simple sales technique reportedly increases McDonald’s annual revenue by 15-40%? And the same technique can be deployed in online businesses. In your business. In fact, McKinsey & Company reports that cross-selling and other category penetration tactics can boost sales and profits by up to 20% and 30%, respectively. Here is the other interesting thing. Cross-selling and upselling for ecommerce stores can go beyond the website. In addition to pushing the “Frequently Bought Together” recommendations on your checkout page, you can run cross-selling campaigns as a part of your email marketing strategy. And that’s what we’ll focus on in this post. You will learn how to write cross-sell emails that can skyrocket your sales. You will also see how these post-purchase emails can help you build profitable, long-lasting customer relationships. But first… What are cross-sell emails?A cross-sell email allows you to recommend additional related or complimentary products, a.k.a. cross-sell products, to a prospective customer or an existing customer. The recommended items depend on the products a visitor is currently viewing in your store or the ones in their shopping cart. You can also use existing customer purchase history to recommend appropriate products, persuading customers to come back and complete their journey. These emails (featured below) effectively turn prospective customers into returning customers. Moreover, cross-sell emails allow you to reach a visitor or a customer long after they’ve left your store. Cross-sell emails are typically sent right after a visitor leaves your store, regardless of whether or not they have completed the purchase. In fact, these communications are an excellent way to persuade lost prospects to reconsider. Below is an excellent example of a cross-sell email recommending items based on a user’s past purchase history. Now that you know what cross-selling emails are, let’s discuss why they are essential. Why are cross-sell emails so important?Win more sales with the least investment; that’s the goal of every marketer. It’s also one of the benefits of cross-selling in email marketing. Here are the 3 major reasons to cross-sell via emails: 1. Drive repeat purchasesWhat is the first place you look when you need to increase your revenue? New customers? Sure, but that’s not your most valuable asset. Your most valuable asset is your existing customer base. Cross-selling and upselling emails help you capitalize on that to drive repeat purchases. And the best part is that repeat customers are known to spend 67% more than new customers. What’s more, since you’ve built up that trust, they’re more likely to buy your more expensive products. Moreover, it’s way harder to sell to a new customer than an existing one. And with limited resources, wouldn’t it be better to use them where you’d get the best bang for your buck? After all, getting a new customer can cost you up to 5x more. And to get them to spend at the current spending level of your existing customers will cost you 16x more, according to Francis Buttle. 2. Build loyalty through personalizationThe effectiveness of cross-selling emails relies on your ability to recommend the right products. You have to know what the customer is interested in based on their behavior in your store or their past purchases. Then, personalize your product recommendations accordingly. That’s the only way to generate sales through cross-selling. Of course, you don’t have to do that manually. There are plenty of smart AI algorithms that gather invaluable customer data and personalize the customer offer for you. Such product recommendations learn over time, adapt to the buyers’ needs, and easily make an integral part of your automation workflows. This personalization cultivates brand loyalty over time. Customers will see that you understand their needs based on the cross-selling emails they receive. Moreover, they’ll never have to look for other products elsewhere. That’s because you’ll proactively suggest those products to them. So they’ll stick with your brand for longer and may even become brand advocates over time. After all, loyal customers are known to refer more people. For example, this report shows a customer who has made ten purchases from an apparel store usually refers seven other people to that site. Learn more about brand loyalty from the top industry’s experts on our marketing podcast: /link/ 3. Increase CLVThe biggest benefit of loyalty is an increase in a customer’s lifetime value (CLV). If you didn’t already know, CLV estimates the revenue a customer will bring your brand during the length of your relationship. While most people think CLV is all about profits, it goes beyond that. Let me explain. CLV is a great indicator of how deep your relationship with your existing customers is. What is more, it can help you identify big spenders as well as potential brand advocates. So what is the relationship between cross-selling emails and CLV? When used effectively, cross-sell emails helps increase your average order value. That translates to a boost in revenue. A great example of a brand using cross-sells emails is Dollar Shave Club, featured above. They offer a monthly subscription where they ship shaving products like razors. But before their members’ monthly packages ship out, they send out a cross-sell email. It contains a few related products that existing customers can add to their monthly shipments. Doing this can increase their average order value in the short term. In the long run, cross-sell emails lead to an extended customer lifetime value. How to write cross-sell emails that increase CLVCross-sell emails are typically short and sweet. But if your goal is to boost your ROI specifically, then there are certain elements you must include. These are: Highlight the product a customer is looking to buy or has already boughtStart by reminding your customer what they’ve already purchased. This works if you’re cross-selling in an order confirmation email. Alternatively, you can remind the prospect of the product they’ve left in their cart if the cross-sell is attached to an abandoned cart email. Offer a handful of related or complementary productsThis is the most vital aspect of your email because this is where you offer your customer other products. Recommend products that complement the item they bought. Again, there are dedicated AI solutions that can automatically identify the right products and recommend them to your customers. It’ll save you a lot of time and hassle! That said, make sure only to include a few products. This way, you don’t overwhelm your customers causing choice paralysis. Make it a part of a series and not a one-time emailEvery successful cross-sell email is usually part of a series. You may need to do follow-ups to boost the effectiveness of your campaign. Using an ecommerce marketing automation tool, you can send out cross-sell emails at specific intervals. You can also deploy them based on specific triggers, e.g., when sending an order confirmation email, abandoned cart email, etc. With all that in mind, it’s time to answer the big question: how to actually write a converting cross-selling email? Copywriting best practices for email marketing cross-sellingSo far, we’ve covered quite a few successful cross-sell email examples. And they all stood out to us for one reason only: their excellent copywriting. So here are some tips to keep in mind when working on your next copy. 1. Write intriguing subject linesYou won’t sell anything if your cross-sell email never gets opened. So here are a few hacks to create killer subject lines.
Using these subject line tips can drastically improve your email open rates. 2. Craft engaging preheadersA preheader is that short piece of text you see next to the subject line when looking at your email inbox. Preheaders are invaluable in raising curiosity and drawing attention. In copywriting, the preheader is synonymous with a lead. Here are 6 strategies for starting your preheader:
The goal here is to entice your reader to open your email. 3. Add social proofNothing gets your customer over the edge better than social proof. This can be in the form of testimonials, reviews, etc. You want to make your customer feel more confident about their decision. Therefore, make sure your email copy provides social proof. 4. Give them a reason to act nowAre you running a clearance sale? Black Friday sale? Put a timer on it and stick to it. You can also achieve this by offering a limited number of products or an expiring discount code. Doing this puts pressure on your customers and gives them a reason to act before they miss out. 5. Offer a strong guaranteeHow confident is your message? Amazon does this with Amazon Prime. Can you guarantee fast shopping? Can you offer a 100% money-back guarantee? Your goal is to take away as much risk from your customer that it makes it hard for them to say no. When is it good to send a cross-sell email?Now that you know the ‘what’ and ‘why,’ it’s time to decide on the ‘when.’ You have four main opportunities you can capitalize on to send cross-sell emails. After a previous purchaseHere you can give a customer recommendations on other related or complimentary products. This is a unique opportunity for you to capitalize on while the customer is still in the buying mood. Ralph Lauren (featured above) does a good job of these email campaigns. You can also do this with your order confirmation, replenishment, and shipping confirmation. In the cart abandonment emailAnother opportunity for a cross-sell email is in the cart abandonment email. When visitors don’t check out, you can send them an abandoned cart email that cross-sells. Use this opportunity to encourage them to check out and add a couple of items to their cart. You can see this action in the above cross-sell email example by Massdrop. Adding a cross-sell in these emails can also inform the prospect of other related products, which may trigger their interest once more and drive a profitable sale. In regular sales emailsGot a sale going on? Cross-sell emails can help you maximize it for a higher ROI. You can turn any regular sales email into a cross-sell email. Since you were going to send the email anyway, why not take that opportunity to recommend additional products? Google Store does a good job at this for one of their Black Friday Sales. In the welcome email seriesWhen people sign up for your newsletter, they’re declaring that they want to hear from you. They want to receive product updates based on what they’ve shown interest in. That gives you a unique opportunity to tell them about your other products. Lush does a wonderful job of welcoming customers while offering some products. Types of products you can recommendCross-selling is about recommending related or complimentary products. Usually, you’ll have the data for all customer purchases and browsing behavior. With this data and an AI recommendation tool, you should be able to identify and recommend the right complementary products to your customers as an integral part of their natural purchasing cycle. Plus, you can automate the whole process with advanced ecommerce marketing automation software, like GetResponse MAX. Here are some of the recommendations you can display: Now, let’s take a look at some good examples that you can use as cross-sell email templates for your campaign. 5 good examples of cross-sell emails1. Methodical CoffeeThis is an example of an embedd that cross-sells within your typical product sales email. With the subject line “Methodical Best Seller” and a coffee emoji, it grabs your attention. They go straight to the point with the headline “crowd favorites” and add a touch of personality with their quirky product names. 2. Crate & Barrel email exampleTalk about maximizing every sale opportunity! Crate & Barrel shows us how you can add a cross-sell email to an order confirmation email with ease. They recommend 4 products using a simple, clean design right after the order details. 3. Saatchi Art email exampleSaatchi Art leaves no stone unturned to improve its email marketing ROI. First, they offer you a discount to go back and check out. Then, they include a few pieces of art to lure the customers in with more stunning pieces. The subject line “The Artworks You Looked at Are Being Discovered;” stirs your competitive spirit and gives you a sense of urgency and FOMO. 4. Soak & Sleep email exampleHere’s an example of a cross-sale masquerading as a clearance or regular sales email. With a subject line offering a discount of up to 50%, they know how to make customers feel they’re getting a great bargain. Moreover, they use trust badges for social proof. They also display their new product line as well as their top sellers. 5. Atoms email exampleYet another regular sales email turned cross-sell by Atoms to take advantage of the back-to-school fever. They’re offering two shoe models and “Everyday Masks” as part of the cross-sell. Start cross-selling today!Email marketing helps nurture and deepen your relationship with customers. But cross-sell emails give your campaign teeth. These emails help drive repeat purchases, build loyalty through personalization, and ultimately increase a CLV. You can embed these emails in most of your regular email campaigns. That includes welcome, abandoned cart, order confirmation, and thank-you emails. With the proven copywriting best practices and cross-sell email examples to draw inspiration from, you should be able to launch a successful cross-selling email marketing strategy for your store. Ready to start adding cross-sell emails to your email marketing campaign? 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Jodie Wingham https://ift.tt/yn9eDKk With a keen interesting in challenging what print can be, artist Jodie Wingham creates printed artworks that cross different mediums, processes, and materials. Selecting particular techniques for specific pieces of work the outcome is varied, such as screen prints on folded metal sculptures, prints cast within the surface of plaster, and more conventional paper prints. Whatever the particular techniques chosen, it is selected to suit the subject matter of the work, rooted in the artists desire to make viewers engage with imagery more than they experience on a daily basis. From her studio in the West Midlands and Birmingham Printmakers, Jodie tells us that she seeks “to combine traditional techniques with modern technologies, materials, processes to explore the photographic image, crossing disciplines and challenging misconceptions of what print can be.” Jodie’s practice investigates the nature of looking. Inspired by the act of observing others and the audiences’ enjoyment of this process she focuses on the viewers desire to gain information, what satisfaction we receive when an image is presented to us that reveals something not usually seen, a glimpse into the hidden. Using imagery with voyeuristic tendencies, where private moments are captured, she offers the audience the opportunity to fill in the gaps, and interpret a narrative within the image in order to explore the act of looking and the roles of viewer and ‘voyeur’ in her work. Using this idea of the viewer as voyeur Jodie looks at how this act of looking can be invested with a power which is uncomfortable, even dangerous, but ultimately enjoyable. By crossing disciplines and creating spaces a viewer can enter Jodie aims to create a greater engagement with the image, contrasting the way we may engage with images on the daily. She tells us; “Bombarded with imagery on social media I question whether we actually take time to look at an image, my work seeks to make an individual once again look, really look, and engage creating their own response”. Since graduating with a Masters in Fine Art (2016) her work has been selected for shows across the United Kingdom. Recently, she has exhibited at Woolwich Contemporary Print fair (2021/2022), was shortlisted for the Great British art prize in association with Artists and Illustrators Magazine exhibiting at the OXO gallery (2022), was part of START.ART Fair London at Saatchi Gallery (2022), and was part of the Royal Academy Summer exhibition 2021. She is a member of the UKNA, selected for a solo show at OUTPOST gallery in Norwich 2019, and awarded an associate member of the RBSA in Birmingham 2022. Her passion for printmaking started during her BA in Fine Art, it was here that she began to experiment with what print can be taking it off the flat page and into the space it exhibits within. During her Masters, this enthusiasm for print developed further focusing solely on creating her own print techniques to produce unusual pieces for exhibition. This enthusiasm sees Jodie’s work as a print technician part time at Birmingham City University, as well as helping to set up Holyhead Print Studios at Coventry which she is a director of. Today, Jodie works on her own projects focusing on Mokulito Printmaking as well as developing her continued interest in pushing print boundaries. With a keen interest in documenting the details, rather than providing the viewer with the full picture, Jodie’s Mokulito prints looks at the subtle clues our gestures can reveal and how these can be read. She states; “The hands have often been considered visual signs to others about what we may be feeling at that particular moment in time. However, the narrative is left to the viewer to decipher. What a particular gesture reveals is left open to question, asking whether what is revealed refers to a universal language we all come to understand and be able to read or is based more on our subjective experiences.” She also works on commissions, and is currently creating a new piece for public display at Solihull Library, Birmingham, West Midlands. She is featured in ARTSEEN magazine Issue 7, 2023, after receiving The curator’s Salon Prize at Woolwich Print fair from curator Git Joshi. @jodiewingham Printing via People of Print https://ift.tt/aGdcoAe February 24, 2023 at 05:10AM
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Tedious Little Things https://ift.tt/6i3XBTj Tedious Little Things, aka Katherine, is a linocut printmaker currently living on the island of Kauai, Hawaii’s oldest island, working out of her home studio space. “For as long as I can remember, I’ve always found myself easily amused drawing, or doing something of a creative nature,” says the printmaker. Many of the skills Katherine has used throughout her making process have come from various people who have come into her life since she was a child. These teachings have aided her in the creation of Tedious Little Things. Despite the fact that she does not have a degree in any fine art medium, printmaking came to Katherine during her first year of college in 2011, and she had no idea what printmaking was! The class taught her many different forms of printmaking, but had too much “this is how you do it” structure for her which left Katherine dissatisfied and seeing no use for the skill at the time. Although she found no desire for printmaking, she decided to hold onto the printmaking kit she purchased for the class; “I thought I might need this stuff again one day.” The majority of Katherine’s educational background is in healthcare. While in college, she took care of her elders for a handful of years, and after returning to school again, she started working as a Phlebotomist. Once she completed her Medical Assistant training through Ohio State University, she closed the books on healthcare, and in 2019, after the birth of her second child, Katherine left the doctor’s office where she was working and stayed home with her youngest. With some free time on her hands, she dabbled around with some of her old craft supplies, making whatever came to mind. When she decided she wanted to start selling these things, the name Tedious Little Things came to her while lying in bed one night. While brainstorming business ideas, Katherine thought about making custom stamps to save money on package labels, and that’s when she broke out the old printmaking kit. She started with carving little things, mostly flowers, but it didn’t take too long for images to appear in her mind that had more depth. Katherine comments; “I was starting to feel inspiration like I never had before and my desire to carve on linoleum grew stronger. Ideas started to develop rapidly and I was imagining things I had never thought of before. It was like a door opened in my head and I haven’t turned back since… I would say, at this time, I had met the soul walking upon my path.” Much of her work stems from her admiration and curiosity for nature and patterns; “It’s not just the way they look to the naked eye but the way nature communicates and the patterns within it, and the patterns of human nature, the way we operate, and the things that we do. Some of the things I create come from the digesting of spiritual concepts I’ve studied that then generate images in my mind.” For the first year or so of returning to printmaking, Katherine worked with the standard speedball carving tool she got while taking her printmaking class, and all of her prints were transferred to paper using an old wooden spoon (“boy did my fingers hurt at times!”). As she has continued with this creative process, Katherine has upgraded her tools and equipment slowly over time. She was gifted an etching press which has changed things drastically for her practice, as she was then able to carve pieces with smooth and delicate cuts and print larger editions. Katherine’s artwork is mostly printed on handmade cotton rag paper. She tells us; “I could sit on the interweb for hours looking at the handmade paper that others have made – something about the way it looks and feels is so satisfying for me”. She hopes to one day start making her own paper, and has been saving some of her childrens’ cotton clothes to eventually cut up and make into paper. The printmaker daydreams about one day opening a physical shop where she can sell her handmade paper and artwork, along with all the other things Tedious Little Things creates. Currently, some of Katherine’s artwork can be found in an eclectic shop in Maine called Old Soul Collective. For the past few years she has been participating in markets; “It gives me tremendous joy to travel and meet people from different places and share my artwork and techniques with them. I know for sure for the next several years I will continue to connect with others in this way and share my work by traveling around and popping up at events.” www.tediouslittlethings.com Printing via People of Print https://ift.tt/aGdcoAe February 24, 2023 at 04:21AM
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Structo Automates Aligner Production with Two New mSLA Dental 3D Printers https://ift.tt/2IpoBO1 The hyper-competitive dental market is being catered to by increasingly productive and accessible 3D printing solutions—resulting in $3.1 billion in revenues in 2021, according to the Additive Manufacturing in Dentistry report from SmarTech Analysis. 3D printers are becoming more and more application-specific and higher quality at a much faster rate in the dental market faster than in other areas of additive. Singapore-based dental 3D printing company Structo is trying to remain on the leading edge with the release of two new masked stereolithography (mSLA) 3D printers, the ST-01 and ST-32. The ST-32 has been developed with a high degree of autonomy specifically for making clear aligners. Meant for “lights out manufacturing,” it is a cell-based production unit. This includes a gantry that automates print removal, from an EZrelease sheet, designed for quick part release, before the gantry loads up a new sheet. The printer can swap 24 EZrelease sheets in of eight hours and store 32 sheets total. This allows prints to be prepared for staff through overnight job runs. One can see how eliminating the need for an operator to come in just to empty the printer and fire it up again could lead to a lot of gains as well.
The ST-01 is aimed at dental and orthodontic labs, with a build volume of 221 x 129 x 200 mm able to produce 36 clear aligners an hour. This more compact unit is made for those who want a high throughput printer with a smaller footprint. It doesn’t have the automation and lights out capabilities of its larger ST-32 sibling. However, it does have what the company describes as a “solventless post-processing workflow” that makes parts suited for thermoforming in “30 minutes.” That kind of quick turnaround will really make a difference for labs that want to make a large number of aligners before the UPS person comes.
Structo first came to the fore through the use of mSLA which is potentially much more productive than traditional DLP and SLA. The technology did have some productivity kinks to iron out though. The company has developed specific materials to speed up the process and post-processing. At the same time, they´ve uniquely spent a lot of time engineering automation solutions such as robotic arms and resin recovery systems. At one point, it seemed that the really unique thing about the firm was that you could go to them for entire 3D printing aligner production line. Now, the company seems to be going further into developing integrated systems as well as automation solutions. It has a number of very notable clients, such as Zenyum and Gldiewell. Everyone always knew that dental aligners were the biggest game in town, with perhaps 500,000 being produced each day. Structo went full on into aligners, though not seeming to bother much with the entire rest of the dental market. If you’re burning investor cash anyway, why not have a laser (or digital panel-like) focus on one limited customer group that represents the largest volume in the business? By developing very specific solutions for a specific clientele, the company has won over some of these giant customers. Now, with fleet management software and more materials, Structo may shift focus to a broader client base. As it stands the dental market will turn into a killing field. I really don’t see another space in additive that is as competitive and as well l-served by market entrants. In dental, the AM industry has several systems that work well in all different segments. Propositions are aligned with client expectations, needs and businesses as well. We see inexpensive systems and very sophisticated ones, each gaining in market share as the technology enters all the labs and individual offices. We’re going to be seeing a multivariate competition in dental ,with many different players in the value chain competing with each other at all levels. Whereas, I see entry-level Chinese systems capture the low-end and SprintRay and DWS take higher market segments in the office, the lab market is far from won. We’re seeing very inexpensive machines there now, as well as stalwarts such as EnvsionTEC (Desktop Metal) with its Perfactories. I really believe that Structo could parlay its lead in automation to lower part cost solutions that would see it become the de facto winner in the dental lab space for certain specific part families. I’m enthusiastic about its ability to shift ancillary equipment into more profitable and competitive propositions for them, while selling core technology (the printers) to many customers small and large. Few core models that can be transformed into high- and medium-throughput solutions with automation add ons for many different applications and customers are the way to go here. This is a more technologically and strategically sound approach than that taken by many competitors, who often completely redesign individual systems that share few parts for different form factors. The post Structo Automates Aligner Production with Two New mSLA Dental 3D Printers appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/c39GJCg February 23, 2023 at 09:49AM |
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