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8 Great Webinar Landing Page Examples & What They Did Right https://ift.tt/2Zqwqvd Webinars are now the go-to tactics brands use to get more leads and customers. For one thing, it’s a platform where you can share valuable insights and tips to your target market and win their trust. Doing a live webinar is also a way to engage with your prospects and leads and build a relationship with them. Your webinar attendees will chat with you throughout your live webinar, especially during the Q&A session. That’s an even more personal and real-time communication than you can receive from your social media accounts. More important, webinars – whether pre-recorded or live – give you the chance to go more in-depth about the product or service you’re offering towards the end. They can give your audience a walkthrough on how your product can help solve their problems; deal with possible objections or show the capabilities of your service.
The #1 challenge when doing webinarsYou’ve spent the past few weeks prepping for your upcoming webinar: you’ve tested your equipment and slides, got your background all set up, and practiced your heart out with your presentation. You’re all pumped up and ready to go. You click on that button to start the webinar and… …no one’s there! Zero. Nada. Zilch! If that scenario brings back nightmares, welcome to the club! That’s because hosting a webinar isn’t enough to get people to sign up. You’ve got to also have a webinar landing page that’ll reel them in.
What makes a webinar landing page irresistible?It promises to give something extremely valuable.Even though you’re not asking your audience to pay to watch your webinar, you’re still asking them to give you an hour or so of their time, and their contact details. That’s why the most critical element is a webinar that’ll make it worth their while. One of the most effective ways to show the value of your upcoming webinar is by writing a website copy that’ll leverage their feeling of losing out if they don’t watch. Your prospects’ decisions are based on one of two desires: avoid pain or experience pleasure. Of the two, it’s the first that’s more compelling because they’re more aggressive in preventing a loss than earning something. Psychologists call this behavior loss aversion. For example, if you’re planning to host a webinar on the topic of conversion rate optimization, sharing information that’ll teach your prospects how to stop scaring potential customers away may be more appealing than just sharing insights on how to boost your conversion rates.
It includes a video message.Studies show that webinar landing pages with an embedded video convert 80% better than those that don’t. Here’s why: Adding a short video message on your landing page gives your visitors and leads a sneak peek into your upcoming webinar. They’ll also get to see you and your guest speakers (if you’ve invited any), making the invitation more personal. More importantly, you can share enough details about your upcoming webinar and still leave room for them to want to learn more.
It offers a Unique Value Proposition.Chances are you’re not the only one hosting a webinar about a particular topic, especially if it’s something that’s trending. The best way to hook your visitors and get them to sign up (and actually show up) for your webinar is to give them your Unique Value Proposition. This tells them not only what they’ll get in return for signing up, but why they should sign up for your webinar and not someone else’s.
It’s mobile-friendly.The majority of people today browse the internet on their mobile devices.
So it’s best to create a webinar landing page that’s easy for your visitors and leads to sign up on their mobile phones and tablets.
It evokes scarcity.Your potential webinar attendees make decisions based on their emotions. When they see that there’s a limited number of seats remaining, coupled with a countdown timer, they’ll be prompted to take action right away because they don’t want to feel they’ve missed out. Evoking scarcity can also help you increase the number of your attendees. The reason why the number of people that show up at your live webinars is smaller than those that sign up is because they always assume there’s going to be a recording that’ll be sent. When you take this out from the equation, those that sign up will make more effort to show up.
Now that you’ve got the basics down, it’s time to put them all together. Here are 8 webinar landing page examples to give you some inspiration & help you get started:
1. Search Engine Journal
What worked:
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2. Best Buy
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3. WordStream
What worked:
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4. Content Marketing Institute
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5. GetResponse
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(By the way, if you missed this webinar, you can click here to watch it.)
6. Mention
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7. Dotto Tech
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8. VidYard
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ConclusionHow you construct your webinar landing page can make or break your webinar signup stats. It could determine wether the webinar room will be packed with eager viewers or crickets. Unfortunately, the common denominator for many of them was an old-fashioned design. If you want to avoid design mistakes, try incorporating some of the current landing page design trends. Take the things that were done right in these different landing page examples. Tweak them by improving the recommended areas. Then, test your landing page thoroughly before it goes live. What’s great is that you can create both your webinars and their landing pages using GetResponse ;-).
What are your tested tips for getting more webinar signups from your landing page?
The post 8 Great Webinar Landing Page Examples & What They Did Right appeared first on GetResponse Blog - Online Marketing Tips. Printing via GetResponse Blog – Online Marketing Tips https://ift.tt/2Xap2TD August 29, 2019 at 09:51AM
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