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7 Seductive Valentine’s Day Marketing Ideas for 2022 https://ift.tt/CXJlFBAde “If what they say is, “Nothing is forever,” then what makes love the exception?” – André Lauren Benjamin aka André 3000 of OutKast Love is such a succinct term, yet it’s so broad as well. You can love another person, you can love your favorite food, you can love the weather, you can love bad movies, you can love that one song, you can love yourself, you can love, well, love. Well, love (as they say in the UK), one thing you can count on is people spending money ahead of and on Valentine’s Day. And more people will be spending that money online, whether for gifts or experiences, food delivery or anything else that fits the bill, rather than going out for a date night, making online marketing for Valentine’s Day more important than ever this year. Table Of Contents The data backs this up. While last year saw a significant spike in spending during Valentine’s Day (more on that in a moment), this year is projected to still reach $21.8 billion dollars in total revenue, right in line with 2020 spending and continuing the annual uptick. One reason for the uptick in spending in 2021? People went out for date night! In 2021, after a year of pandemic, people felt “safer” going out, and did so, to the tune of an extra $1.5 billion over what’s expected this year. The other big increase last year? Jewelry, which also makes sense because it tends to go hand-in-hand with Valentine’s Day and “feeling good”, and the trope has always been giving a significant other jewelry at a restaurant, hence both going up (probably ?). Check out this graph below, again from the National Retail Federation, that shows how spending went up in every category in 2021, but especially for the “An evening out” and “Jewelry” categories. This year, not so much. But it’s right in line with 2020, which if you <shudder> recall, that was right before things really hit hard in March. So in February 2020, we all blissfully went out, but not at a higher rate, just a normal rate. This February, going out for Valentine’s Day is expected to be significantly lower, more so than any year in the past decade, so spending is going to be even more virtual this year, making online marketing campaigns essential. Which is where you come in! Or rather, where we both come in, because we’re here to give you the best ideas for Valentine’s Day marketing campaigns to put you in position for success by giving your fans some love by showing them your Valentine’s Day gifts. Think about the wide breadth of people in the target audience here, and you’ll see that no matter what your industry, there’s someone for you! Maybe Valentine’s Day was invented by a greeting card company. Maybe Cupid is real. Maybe we all just like feeling a little love. Here’s a snippet of the people who might willingly participate in this holiday… Some archetypes celebrating Valentine’s Day (or even going anti-Valentine’s season): Have a significant other? You’ll want to show appreciation, affection, love, even a small gesture for that someone special, because you don’t want them (or you) to feel left out. Just started a relationship? You want them to know you’re excited about this new beginning, and its potential. Single? Sometimes treating yourself (Treat yo’self) is the way to go, and it’s nice to have an excuse to pick up a little something as a pick-me-up. A single person could even turn it into a group occasion by encouraging people to take part in your offer, too. Not into Valentine’s Day? Come out with your group and share an experience together with a great discount, holiday or not! Have a beer here, share a pizza, etc. Recent heartbreak? Then it’s time to get on and get over it, and what better way then with new gear, new clothes, a new car even! Single, but with your eyes on someone? This is that moment to buy them something that will let them know your true feelings. It’s a money maker. You don’t need to have romantic products to still offer relatable content during the Valentine’s Day season, so shake to it and make any number of Valentine’s Day campaigns a reality. You can use our full complement of tools to get it done, too: Targeted emails, popups, social media ads, retargeting campaigns, You have the perfect Valentine’s Day gift for the people, now you just need them to think of you and relate your brand with Valentine’s Day. Your approach can suit your products and offers to just the right people, you just gotta let a little love in. Our 7 Valentine’s Day Marketing CampaignsValentine’s Day marketing campaign idea 1 – Email, of course! Discount promo! Rewards! Delivery on time!Brand: Island Soap Candle Works Subject line: Still time to find something special for Valentine’s Day
Valentine’s Day marketing campaign idea 2 – Hook their heart with social media ads
Valentine’s Day marketing campaign idea 3 – SMS campaign
Valentine’s Day marketing campaign idea for 4 – Signup forms & popups
Valentine’s Day marketing campaign idea 5 – Keep It Simple, Silly (and reel them in)
Valentine’s Day marketing campaign idea 6 – Give that love a nudge with marketing automation
Valentine’s Day marketing campaign idea 7 – Super segmentation
You could create a segment for your most loyal customers as well, and make an extra-special Valentine’s Day gift email for them that says “Thank you” and shows them some extra love by offering this same free gift in another way. Love and sales are in the airSergeant Pepper’s Lonely Hearts Club, even as an idea, shows that nobody is alone even when they are alone. People band together, so whether your customers are into love or not, into being in a relationship or not, there’s an idea out there for you, to give to them. Get your free GetResponse trial today and put the perfect pair together = your Valentine’s Day marketing ideas plus the optimal tools to complete the match. Email marketing and marketing automation, website builder and social media ads. You can reach everyone, everywhere, no matter your audience, and deliver timely, relevant content fit for this holiday. Go on, get started now, you’ve got just enough time to put your Valentine’s Day marketing ideas to use, with GetResponse’s lovely suite of tools – with a totally free plan (as well as a 30-day trial for premium features) – ready to be the arrow to your Cupid. Printing via GetResponse Blog https://ift.tt/0h9XUeg8n January 31, 2022 at 09:15AM
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