Chippewa Artist Honored with Stamps https://ift.tt/FHajhRJ GRAND PORTAGE, MN — The U.S. Postal Service celebrates the life and work of George Morrison, one of the nation’s greatest modernist artists. Morrison is best known for his abstract landscapes and monumental wood collages that draw on his childhood memories and reflect a deep and abiding connection with the natural world. Printing via USPS News https://ift.tt/egqO9xm April 22, 2022 at 01:07PM
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94 Percent First-Class Mail Delivered On Time For Third Consecutive Week https://ift.tt/l5DBR9J WASHINGTON, DC — The United States Postal Service reported new delivery performance metrics through the first two weeks of the fiscal third quarter. For the week ending April 15 and the third consecutive week, First-Class Mail on-time delivery performance was nearly 94 percent. Through the first two weeks of the third quarter, the average time for delivery of a mailpiece across the postal network was 2.4 days. Printing via USPS News https://ift.tt/egqO9xm April 22, 2022 at 12:45PM World’s Largest Concrete 3D Printing Facility Opened by GE Renewable Energy https://ift.tt/hBUHGST The more that the renewable energy and additive manufacturing (AM) sectors evolve, the clearer it becomes how much the two industries have to offer one another. So far, this has... The post World’s... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com April 22, 2022 at 08:36AM 7 3D Printed Veggie Meats Rebuilding the Meat Industry https://ift.tt/Xw6qQe4 What makes a great meat substitute? Is it the perfect marriage of taste and texture, or the smell and juiciness that reminds people of the original deal? As subjective as... The post 7 3D Printed... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com April 22, 2022 at 08:07AM
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Metal 3D Printing Powder Process from 6K Emits Less CO2 by up to 92 Percent https://ift.tt/T2lKtsP Massachusetts-based 6K has promoted the environmentally friendly nature of its metal production process, UniMelt. Now, the startup is backing up its claims with hard data. The results of an... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com April 22, 2022 at 07:36AM Massivit 3D Launches Massivit 10000 3D Printing Tooling System https://ift.tt/Y4vSIUG Large-scale 3D printer provider Massivit 3D Printing Technologies Ltd. (Tel Aviv Stock Exchange: MSVT) announced that it will be officially launching its most recent printer, the Massivit 10000... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com April 22, 2022 at 07:06AM
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Enterprise Marketing: The Basics https://ift.tt/tEMH6pf Enterprise marketing is as rewarding as it is challenging. After all, you are responsible for your company’s global image and the stakes are high. You have to manage complex campaigns that span multiple channels, departments, and stakeholders. In fact, 74% of enterprise marketers report coordinating efforts across different departments as their top challenge. If you can overcome these issues, though, the rewards are plentiful. We are here to help make your transition into the world of enterprise marketing easier. We’ll be looking into the common questions, such as:
Let’s dive in! Table Of Contents What is enterprise marketing?Enterprise marketing is a company-wide, cross-departmental effort to retain your existing customer base while attracting new potential customers and driving revenue growth through multi-channel campaigns. It typically revolves around some major marketing objectives, such as:
Because of the size, scope, and cost of enterprise marketing, it’s typically adopted by medium to large enterprise businesses. Sometimes it is also the strategy of choice for small companies headed in that direction. Gartner differentiates between the business sizes as follows:
Check out our solution designed specifically for enterprise marketers — GetResponse MAX. It brings customization to your marketing automation like never before! As such, enterprise marketing is different in terms of its complexity. It is not enough to stick to profound content management or a strong email marketing strategy to achieve all of your goals here. Instead, unlike smaller businesses, your enterprise requires you to think globally every step of the way. So here are some ideas on how to do just that. 7 steps to get started with enterprise marketingHere are 7 proven methods to get you started with your enterprise marketing strategy. 1. Work backwards from your goalsWhen it comes to developing a marketing strategy, it’s always better to set your goals first and figure out how to get there later. This approach is especially important with large-scale enterprise marketing. Here are some benefits of working backwards from your goals: Cross-channel marketing means working with people from the entire companyAs an enterprise marketer, you’ll need to work with people all across your company to achieve your enterprise marketing goals. Joe from accounting or Sasha from product development may not share your enthusiasm or understanding of marketing campaigns. Being able to communicate your goals is a good way to get them on board. This is important because you’ll need their cooperation, insight, and resources to succeed. Working backwards leads to higher annual revenue through combined efforts and goalsEnterprise marketers typically juggle multiple goals, marketing strategies, and stakeholders at the same time. Working backwards from your goals helps you figure out if and where any of these juggling acts intersect so you can work smarter, not harder. Take a look at this example. Your company is trying to penetrate a new market with an existing product. Your key objectives may include growing both brand awareness and sales at the same time. Knowing this allows you to choose a marketing strategy that addresses these goals simultaneously, like running ads on social media with special offers. More marketing-oriented goals mean more measurable resultsResearch from the Content Marketing Institute shows that only 25% of B2B enterprise marketers feel like they understand what an effective or successful content marketing program looks like in their organization. By taking a goals-first approach, you’ll be able to precisely define the meaning of success for each campaign. This way, it will be easier for you to clearly communicate results across departments while continuously tweaking your methods based on what’s working and what isn’t. 2. Identify the best channels to reach new customerThe next step in developing an enterprise marketing strategy is to identify the best channels to build a customer journey based on your company’s strengths and weaknesses. Most enterprise businesses have some strong owned channels — i.e. major websites, large email lists, vast CRM databases, and more. If that’s the case for you, focus on optimizing these channels to make sure you’re getting the most out of what you already have. Take your email list, for example. Are you using dedicated IPs to ensure maximum deliverability? Have you warmed up your IP to boost open rates? Case in point: iMoney Group, the leading financial comparison aggregator in Southeast Asia, was using a shared IP address to send marketing emails. 3. Know how much your marketing strategy will cost your enterprise businessOnce you’ve identified the best channels for your company to focus on, it’s time to dig into the costs. This is another significant advantage with owned channels — since they’re already yours, it may cost less to optimize them than to pour resources into paid or shared channels. Enterprise marketing usually requires a mix of channels and approaches, so it’s best to figure out all the costs upfront in order to maximize your ROI. When considering costs, keep the following in mind:
4. Get the right people for each part of your multi-channel marketingNext, look at your enterprise marketing team and get the right people in place for each channel. For instance, an email marketing campaign is going to require very different staffing than a national advertising campaign on television or streaming channels. With this in mind, you’ll want to start by scouring your organization for available talents. Who do you already have on staff with experience in each channel? Do they have the bandwidth to take on another project? If so, bring them on board! If not, it’s time to line up freelancers, consultants, or outside agencies with the expertise to help you get the job done. 5. Determine your workflowOnce you have all of your people in place, it’s time to figure out your workflow. This is especially important in enterprise businesses where there are many experts from different backgrounds involved in each project. You’ll want to have a system in place for handling reviews, edits, sign-offs, approvals, and more. At this scale, automating your workflow wherever possible is typically best as you don’t have to worry about things slipping through the cracks. Continue reading to learn more about marketing automation: 6. Audit tasks and cut out redundanciesAnother thing to look at while determining your workflow is redundancies. The sheer size of enterprise organizations often leads to duplication of work — which is when you have multiple people working on similar tasks. By auditing all the tasks involved in your enterprise marketing process, you’ll be able to eliminate these duplicate efforts and improve efficiency. 7. Run a test campaign to see if your cross-channel marketing strategy will workEnterprise marketing often involves big budgets, big teams, big campaigns, and so on. So it’s a good idea to run test campaigns whenever possible before committing to anything on a large scale. For instance, before spending money on a paid ad campaign, run the same campaign on owned channels and see how it goes. How does your target audience respond to it? Is it bringing in results like conversions or click-throughs? If it’s bringing in positive results, great! Send it off to your paid channels. If not, you’ve just saved the company a bunch of money! With that in mind, you should be ready for the next step — selecting the right software to automate all your enterprise marketing efforts. Enterprise marketing tools you’ll needEnterprise-level companies tend to have some of the best marketing technology (MarTech) stacks out there. Here are some key tools and software systems you’ll need. 1. Project management softwareOne of the most critical tools for enterprise marketing teams is project management software. It helps you get into the specifics of each project while keeping everyone on the same page through the bigger picture. Specifically, project management software helps teams manage long-term projects by assigning and coordinating individual tasks as they relate to one another. Here are some of the most essential tasks a good project management software should be able to tackle:
Some popular examples of good product management software you must have heard of are Jira, Asana, Trello, etc. 2. Email marketing softwareEmail marketing software is a must-have in any MarTech stack. Not only can it help you optimize your results through concrete tools like autoresponders and contact list management, but email marketing providers also give you access to valuable insights when it comes to your audience’s behavior. Here are a few relevant findings from our most recent email marketing benchmarks report:
So, if you’re planning a flash sale, consider a re-targeting campaign via email to follow up with the people who don’t respond within six hours. Not sure if GetResponse is the best email marketing platform for you? Check out our ultimate comparison among the most recognizable email newsletter software on the market! 3. Content marketing system (CMS)A good CMS facilitates and optimizes the content creation process. It is particularly important as content is becoming the heart of inbound marketing, especially for enterprise-level companies. A web content management system can be used to publish, edit and interact with web content. This way, it becomes irreplaceable for the proper functioning of your website, as well as its core elements, such as the blog or the customer reviews section. The most popular CMSs are WordPress, Shopify, Joomla, Wix, etc. 4. Customer relationship management (CRM) softwareA good CRM system is at the heart of any good MarTech stack as it allows you to take care of all the core marketing resources:
CRM literally connects you to your users, so the significance it holds for large enterprise companies with thousands of employees could not be emphasized enough. You can use a good CRM system to solve this problem by tracking all these details and keeping them in one centralized location. This allows all your communication to be personalized, no matter which member of the team is handling the situation. Some of the CRMs you must have heard about are HubSpot, Salesforce, or Pipedrive. 5. Marketing automation softwareMarketing automation software takes care of the routine multi-channel marketing tasks — something that’s essential for enterprise marketing, where huge customer databases and thousands of employees need to coexist together at once. Can you imagine sending transactional emails manually? These include order confirmations, password reset emails, shipping notifications, and more. You would need an army of staff members to keep up. Besides taking care of mundane tasks, marketing automation software provides teams with a central marketing database, helping marketers create segmented, personalized, and timely campaigns. Marketing automation tools also typically feature strong analytics programs that set successful enterprises from mediocre ones — it can help you determine the success of individual campaigns across segments and channels, measuring the impact of campaigns on marketing team KPIs, campaign ROI, and company revenue. Enterprise Marketing FAQsHere are the most common questions about enterprise marketing: What is an enterprise marketing strategy?Enterprise marketing strategies are typically focused on revenue growth and customer retention for large organizations. They’re used by enterprise-level companies and tend to be cross-departmental in nature, involving multiple goals and stakeholders. What makes enterprise marketing different from other marketing efforts?Enterprise marketing is conducted on a larger scale. Budgets are higher, more channels are involved, participation is required across different departments, etc. Because of this, both the risks and rewards tend to be higher compared to smaller-scale marketing efforts. What’s enterprise marketing management?Enterprise marketing management refers to the process of overseeing and managing the marketing efforts across a large company with multiple marketing teams. ConclusionHopefully, you’re now feeling more confident about tackling enterprise marketing and ensuring exponential growth for your enterprise business. Remember, it is essential to make sure that all your marketing processes run smoothly and that every person involved knows why they were recruited. The best way to ensure that it is the case is by relying on marketing automation — it will take care of the routine tasks, keep track of all your leads and contacts, maintain user engagement, and bring in conversions without you having to spend hours in front of your screen every day. Choose GetResponse MAX today and unlock the full potential of marketing automation! Printing via GetResponse Blog https://ift.tt/LPrswkd April 22, 2022 at 05:55AM 2022 Stamp Dedication Updates https://ift.tt/s3hU0lx The Postal Service has updated the first-day-of-issue dates and locations for the following stamps in its 2022 program: Printing via USPS News https://ift.tt/egqO9xm April 21, 2022 at 02:46PM Ultimaker’s Latest Cura Update is a Huge Step Forward for User Control https://ift.tt/NpaiUrW Ultimaker has just announced the release of the beta version for Cura 5.0, the latest edition of its widely-used, open-source, slicing software. The company revealed the new upgrade at this... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com April 21, 2022 at 09:03AM Bound Metal 3D Printing to Make $54B in Metal Parts through 2030 https://ift.tt/r0o2baT SmarTech Analysis has released the latest edition of its report on bound metal 3D printing. Dubbed “Bound Metal & Metal Binder Jetting AM 2022,” the report projects that metal binder... The post... View the entire article via our website. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com April 21, 2022 at 08:06AM |
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