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ChatGPT and SEO: what it means for content marketing https://ift.tt/HhX3uG8 For the past few months, ChatGPT has been a hot topic everywhere. But what exactly is ChatGPT? ChatGPT is an AI (Artificial Intelligence) tool that can provide you answers to every query you ask. Since ChatGPT is becoming better every day, and OpenAI, the company behind it is rapidly expanding, many people believe that AI-powered technologies will eventually replace traditional search engines. However, while AI may enhance traditional search engines, it’s unlikely that it will completely replace them — at least according to Morgan Stanley analyst Brian Nowak. This is because search engines serve a specific purpose that AI may not be able to replicate fully, such as organizing and indexing the vast amount of content on the web, and providing users with a broad range of results that cover different perspectives and opinions. With that in mind, let me explain to you in detail how ChatGPT works and how it can be used to improve your SEO and content marketing. What is ChatGPT?ChatGPT stands for Chat Generative Pre-Trained Transformer. It’s a neural network machine-learning model with over 175 billion machine-learning parameters. The chatbot is a natural language processing (NLP) tool powered by AI technology that enables it to interact like a human. According to the official website, it can follow up on questions, admit its mistakes, challenges incorrect premises, and reject inappropriate requests. Here’s an example of it how it responds: ChatGPT can help you write emails, articles, code and provide answers to your inquiries. OpenAI is an artificial intelligence research group formed in 2015 by Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, and Wojciech Zaremba. However, Elon Musk withdrew from the company in 2018 and no longer owned a stake in OpenAI. The impact of ChatGPT on SEOThe need for high quality SEO content grows day by day, and ChatGPT can assist professionals in accomplishing a variety of relevant tasks. By handling some research tasks, ChatGPT simplifies the SEO process. It can structure topics, develop keyword groupings, identify frequently asked questions, and generate meta descriptions.
Let’s see some examples on how it can streamline your SEO efforts. Keyword researchLet’s say I want to find relevant keywords for email marketing. I can make my job easier by asking ChatGPT this: Now, let’s change the prompt a little bit. Here you go, a table with keywords and monthly searches. You can use various prompts to research keywords for specific topics or services. If you need a more sophisticated solution, try the AIPRM chrome extension, a ChatGPT extension that can help you find relevant keywords, create keyword clusters or even an SEO strategy. Content creationWhen you have your keyword list, you can ask the chatbot to help creating content about them. ChatGPT can:
Let’s see an example. Previously, we have asked it to find keywords for email marketing services. Now, it’s time to identify some blog topics based on those keywords. Now let’s create an outline with headings. As you can see, ChatGPT can easily create outlines for articles. You can easily edit these outlines according to your needs and content strategy. Meta descriptionsChatGPT can create meta descriptions for your articles or landing pages. The generated meta descriptions can be rewritten, or you can ask ChatGPT to create more versions of them. Limitations of ChatGPTChatGPT offers numerous advantages from an SEO perspective, but it also has some drawbacks. Unreliability and bias Since Chat AI learns from the internet and lacks human discernment, its results can sometimes be inconsistent or biased. Content professionals must verify specific information or claims themselves. Inability to grasp emotions AI has not yet fully mastered the understanding of emotions. Content writers can empathize with their readers and write accordingly, something AI cannot do. This limitation restricts its ability to create content that elicits strong emotional responses. Limited free access ChatGPT is an AI tool that may not remain free forever. However, it is currently in the research phase and free to access, as OpenAI’s primary goal is to train the bot and enhance its efficiency. Final thoughtsIn conclusion, ChatGPT has established itself as a valuable AI tool for SEO and content marketing purposes. However, it’s essential to remember that while it can aid in research and writing, relying solely on it may have consequences. Being creative in your SEO and content marketing strategies and using ChatGPT as a supplement can produce fantastic results. We can’t wait to see how this AI technology advances and continues to impact the marketing industry. Printing via GetResponse Blog https://ift.tt/JlNEiQ6 March 25, 2023 at 12:31PM
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3D Printing News Briefs, March 25, 2023: Software Launch, Dental Ceramics, & More https://ift.tt/yLXqU1u We’re starting off with software in today’s 3D Printing News Briefs, as Desktop Metal launched its Live Suite for generative AI solutions for additive manufacturing 2.0. Then it’s on to medical news, as A.D.A.M. Bioprinting signed a letter of intent with Mount Sinai Health System, Lithoz premiered its new dental material at IDS 2023, and Invibio launched an implantable PEEK 3D printing filament. We’ll end on a fun note, with news of a successful Kickstarter campaign for 3D printing miniature animals wearing wizard hats for Dungeons and Dragons! Desktop Metal Launches Live Suite Software HubFirst up, Desktop Metal (NYSE: DM) announced the launch of its new Live Suite package of software applications, which offers generative AI solutions and new functionality for users of its Additive Manufacturing 2.0 systems. It enables the seamless management of build preparation, printers, accessories, and processes, in a single cloud-based location, across all Team DM brands, including ETEC, ExOne, and Desktop Health. Live Suite builds on Desktop Metal’s successful Live Sinter software, which uses an advanced GPU-based, multi-physics approach to simulate the end-to-end printing and sintering process, and machine learning to calibrate the simulation to match real-world results. Other powerful tools included in Live Suite are Live Platform, a new cloud-based administration hub for all Live Suite applications and services; Live Studio, a cloud-based build preparation software that replaces and upgrades Fabricate; Live Build MFG, a desktop-based build preparation software for all binder jet 3D printing of metal, wood, ceramic, and sand designs; and Live Build DLP, a desktop-based build preparation software for Desktop Health and ETEC DLP printers for photopolymer, elastomer, and foam. Live Suite will come standard with most new hardware this year, and customers can watch a Get Started video in the Academy.
A.D.A.M. Bioprinting Signs Letter of Intent with Mount SinaiFounded in 2018 by 3D printing company Kwambio and WeFund Ventures in Ukraine, A.D.A.M. Bioprinting developed an on-demand personalized implantable human bone manufacturing infrastructure. The startup shared some exciting news recently—it signed a Letter of Intent (LOI) with Mount Sinai Health System, which, according to an email sent to 3DPrint.com, “outlines a path to collaboration and potential establishment of a Point-of-Care (POC) Medical Device Production System for bone implants in New York City.” This on-demand POC system for 3D printed bone implants could potentially disrupt the way the industry produces and distributes implantable medical devices.
Lithoz Premieres 3D Printed Lithium Disilicate for Dental 3D PrintingAt the recent International Dental Show (IDS) 2023, Lithoz GmbH, a leader in high-performance ceramic 3D printers and materials, premiered its new lithium disilicate material for dental 3D printing. Jointly developed with Ivoclar, one of the top manufacturers of integrated solutions for high-quality, aesthetic dental applications, the material is based on IPS e.max lithium disilicate powder, which opens up applications for serial production of patient-specific, high-quality, all-ceramic dental restorations. When paired with its high-precision resolution LCM 3D printing process, and the CeraFab System S65 developed specifically for the dental and medical sectors, Lithoz’s new material should be able to fabricate lithium disilicate dental restorations with veneers as thin as 0.3 mm and highly detailed crowns with natural translucency, great aesthetics, and ultra-fine, complex structures. The first market that will make the new lithium disilicate products by Lithoz available to customers is the U.S. Invibio Launches Implantable PEEK-OPTIMA Filament for Medical DevicesThis month, Invibio Biomaterial Solutions, part of Victrex plc, launched its new implantable PEEK-OPTIMA polymer, optimized for FFF 3D printing of medical devices. This latest addition to the company’s biocompatible polymer range, presented at the recent American Academy of Orthopedic Surgeons (AAOS) Annual Meeting, is a 1.75 mm monofilament, available worldwide directly from Invibio. The material makes it possible for hospital facilities to make custom PEEK devices in-house, at the point of care, which is especially helpful for specialties like craniomaxillofacial (CMF), which requires fast manufacturing and design precision. Invibio can help support OEMs working to navigate regulatory pathways for medical devices 3D printed out of PEEK-OPTIMA.
3D Printed Animals Wearing Wizard Hats for D&DAs a recent Dungeons & Dragons convert (I’m currently playing a forest gnome bard who rocks a mean harmonica), I was excited to hear about a recent campaign on MyMiniFactory—3D printed animal models clad in fantasy gear for tabletop D&D adventures! Independent design team Cast n Play, which makes monthly miniature packs and fantasy-themed model campaigns, created the ‘Cornelia’s Magnificent Account of Companions’ campaign. With over 100 fantasy-themed animals, this campaign features everything from dogs in wizard hats and red panda rogues to turtle pirates and Persian cats with steampunk gear. It ended earlier this week, and raised nearly $89,000. The Starter Set includes 120 Core models and bases for Dogs, Cats, and Wild Animals, and most of the classic RPG classes, like rogues and wizards, are featured.
The post 3D Printing News Briefs, March 25, 2023: Software Launch, Dental Ceramics, & More appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/jIndeOR March 25, 2023 at 08:21AM USPS releases Art of the Skateboard stamps https://ift.tt/bz6Hqf9 PHOENIX — The U. S. Postal Service unveiled its latest Forever stamps celebrating the Art of the Skateboard during a first-day-of-issue event held today at the Desert West Skate Park. Printing via USPS News https://ift.tt/31TEH7p March 24, 2023 at 02:42PM
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Jabil & KAV Sports Collaborate on Custom Material for 3D Printed Bike Helmets https://ift.tt/ODJGYl8 In the summer of 2021, KAV Sports launched its mass-customized, 3D printed bike helmet in a successful Kickstarter campaign. Its KAV Portola helmet was recognized as one of 2022’s best inventions by Time Magazine, and the company is now working with manufacturing solutions provider Jabil Inc. to create these personalized, made-to-order helmets, using 3D printing and custom engineered nylon carbon fiber material to enable improved protection, comfort, performance, and aesthetics. Most bike helmets, traditionally manufactured out of expanded polystyrene (EPS) foam using injection molding, are limited in how much comfort, durability, and stability they offer, mainly because they only come in limited sizes; there are a variety of head shapes and sizes, so just one to three sizes won’t cut it. KAV evaluated over 20 off-the-shelf materials to try and find a novel option that was just as lightweight as EPS, but offered improved stability and performance in temperatures ranging from -15° to over 60° Celsius, and could also better absorb high velocity impacts. So the company called on Jabil to develop a custom material that offered excellent energy absorption and was strong and stiff, but flexible enough to work well in both low and high temperatures. It also needed to increase the layer-to-layer adhesion to deliver a better look and feel, as well as consistent performance. Chemists, production experts, AM engineers, and materials scientists came together at Jabil’s Minnesota-based Materials Innovation Center, and spent nine months developing a customized material for KAV.
Relying on its expertise in compound development, materials formulation testing, systems integration, and ISO 9001 Quality Management System certification, Jabil worked with KAV to create and test close to 30 different custom polymer formulations and compounds. They finally developed what would end up being the proprietary custom material for the helmets: a nylon carbon fiber composite filament with all the properties needed for this particular application.
Once the material was developed, KAV finished validation testing to achieve the necessary certification in accordance with the U.S. Consumer Product Safety Commission (CPSC). According to KAV, by the time the 3D printed Portola helmet with the custom material was launched last April, it not only met, but also exceeded by over 25%, the U.S. CPSC safety standards for impact resistance.
The new material is available in white, black, and grey, and thanks to 3D printing and a simple custom-fitting process, the made-to-order Portola helmets can be delivered within two to three weeks. KAV Sports has also been able to reduce unnecessary waste, and production costs, by partnering with Jabil and using 3D printing. The company plans to continue its collaboration in order to grow its market reach and product portfolio.
Jabil says that traditional manufacturing would not be capable of producing the unique energy-absorbing structures that are used within the KAV Sports bike helmets. Indeed, we’re seeing more and more 3D printed helmets these days for everything from cycling, hockey and football to lacrosse and even in the military. Perhaps helmets will be the next killer application? The post Jabil & KAV Sports Collaborate on Custom Material for 3D Printed Bike Helmets appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/SE1yfLD March 24, 2023 at 09:13AM
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2023 AMUG Conference Showcases Maturity of 3D Printing Industry https://ift.tt/OXvZtKD In reading our series on the early days of the Additive Manufacturing Users Group (AMUG), attendees of the 2023 AMUG Conference may be blown away by the sheer growth of the organization and the industry as a whole. What began as the SLA Users Conference in 1989, with just 50 attendees from 25 companies has grown to over 2,000 participants, 650 of whom were first-time attendees. Altogether, this year’s event demonstrated a new level of maturity of for the 3D printing industry. Attendees flew in as early as Sunday, with many staying throughout the duration of the nearly week-long event. The show was packed to the brim with activities, both on-site and off-. This included a Sunday tour of Illinois-based Impossible Objects, the annual surprise dinner, and numerous hands-on workshops and panels. Those that see AMUG as a “their vacation” for the year, were able to let loose at Chicago’s renowned Museum of Science and Industry and the show’s Steampunk Casino Night. The Exhibit FloorMondays are the key day for the exhibit hall and are the most commercial aspect of the event, as selling products are neither allowed in room presentations or from casual briefcases encounters. This frees attendees up to what is meant to be pure education and networking for the remainder of the show—though high level sponsors are able to maintain booths for the rest of the week. For those of us that use exhibitions as a primary method of education, this means trying to absorb as much as possible from the booths as possible on this first full day of the event. Among the firms I was able to connect with was 1000 Kelvin, whose CEO, Omar Fergani, I met at Additive Manufacturing Strategies 2023, but whose technology I was only able to familiarize myself with at AMUG. The German startup applies machine learning to metal laser powder bed fusion (LPBF) to ensure first-time right 3D printing. The print environment on LPBF equipment is so complex that any number of variables can cause a print to fail. This includes cracking, residual stresses, and fatigue that not only leads to a waste of material, time and money, but can even damage the printer if a recoater crashes into the failed part. Historically, it’s been necessary to print parts anywhere from seven to 12 times, at least, to achieve the proper design, orientation, and support structures for a successful print. This is only complicated when shooting for mass production because the physics of the process even depend on where in the build chamber the part is made. Because users typically need to print a metal part using costly materials on expensive equipment numerous times before achieving a successful component, first-time right printing has been an objective of machine manufacturers and users at least since GE began exploring its famed 3D printed fuel nozzle. 1000 Kelvin’s software, AMAIZE, actually predicts and corrects issues in a print so that engineers don’t have to modify their designs to obtain a successful outcome. Fergani pointed to a number of examples, from heat exchangers for military craft to pressure vessels for the German space agency. According to the CEO, the firm’s cloud-based software performs its analysis and repairs quickly, automatically, and with no training.
The company is currently in the learning and implementation phase, with a number of customers, some of whom will be publicly named in the near future. As it finds more users who are applying the technology to production environments, 1000 Kelvin will be able to learn from the process even further, thus improving the capabilities of its software that much more. Blending Animation and Computational Modeling for Medical 3D PrintingThe first keynote of the show was a poignant one, showcasing both how far the industry had come in its almost four decades of existence and how AMUG itself is facilitating that growth. Given by 3D printing animation pioneer Rob Ducey, of LAIKA Studios, and Nicholas Jacobson, Colorado University Anschutz Medical Campus. The duo explained how, upon meeting at AMUG in 2019, they were able to develop a fruitful relationship around a shared use of Stratasys PolyJet technology for their respective fields. While Ducey has long pushed the boundaries of PolyJet to create vibrant puppets for such works as Missing Link, Jacobson has applied AM to everything from architecture to fashion. However, it was medical 3D printing that brought the two together. First 3D printing models for surgical planning, the two have been able to impact patient outcomes more and more directly. They have applied computational modeling and materials development to bring about new medical tools with PolyJet, deciphering the proper voxel-level tuning to achieve the exact models necessary to inform physicians in their treatment of patients with complex, often rare illnesses. Case studies included removing brain tumors, repairing congenital heart defects, and diagnosing epilepsy. One of their most recent projects have seen Ducey and Jacobson develop patient specific devices for children born with cleft palates. Jacobson described their nasoalveolar molding (NAM) tool as “Invisalign for cleft palates,” in that they could potentially be used to sculpt an infant’s lip region in an incremental manner based on CT scans. Because there are so few clinics dedicated to treating this issue, the NAM device could be delivered directly to patients’ local doctors or even at home. Ducey applied his history with modeling characters’ faces to adjusting patient scans in a similarly precise fashion.
This demonstrated that the pair could develop 3D printed devices for use externally, leading them to the logical next step, 3D printed implants. Nicholson and Ducey are now looking at the ability to design 3D printed heart valves with unique microstructures capable of rapid cellular integration. 3D Printing Workshops and PanelsFor those who get starstruck by the industry’s inventors, it was possible to rub elbows with Stratasys founder Scott Crump as he applied his expertise in material extrusion to hand-squeezed cement in the “Concrete Rheology for Additive Manufacturing” workshop from Oak Ridge National Laboratory. As a member of the press, it often feels unfair for me to take up a spot in the hands-on workshops, as those skills should be provided directly to the industry’s inventors. However, such topics as “Foundry in a Box” seem almost too informative to pass up next year. After all, metal casting may be a key skill when it comes to 3D printing for preppers. I was able to benefit from such presentations as “Various Applications and Associated Lessons Learned for Unmanned Aerial Systems for Defense,” in which General Atomic Aeronautical Systems Inc. and Divergent Technologies revealed exactly how the latter’s unique robotic assembly technique is performed. In a talk from Jim Wise, Production Program Manager of Midwest Prototyping, and Carlos Zwikker, COO of AM-Flow, I got a glimpse into how an AM service bureau can begin automating its operations to improve efficiency and reduce manual labor. Zwikker explained that AM-Flow grew out of the needs of his 3D printing service business, which began to quantify every cost related to the company. His team determined that cost per part is essentially determined by materials, depreciation of printers, and labor. Over time, the firm was able to reduce the first two costs by writing off AM equipment over time and negotiating better material prices, but that labor was not coming down in anyway. For that reason, AM-Flow has developed automation solutions for steps throughout the production workflow that significantly cut the amount of human intervention required.
The pair highlighted how, regardless of how standard AM production environments become, they will still be different from one another simply through the additive nature of the manufacturing process. Automation through technologies like those offered by AM-Flow will help to address that variability, as well. More to ComeFor such a packed event, it is impossible to capture everything about AMUG. However, in subsequent articles, we will be able to showcase some individual companies we spoke to, including EOS, Materialise, Impossible Objects and more. We were also able to learn about specific trends occurring in AM that may be difficult to suss out without a macro lens. The post 2023 AMUG Conference Showcases Maturity of 3D Printing Industry appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/SE1yfLD March 24, 2023 at 09:13AM
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Chloe Barnes https://ift.tt/H3cEpu0 Chloe Barnes is a printmaker and artist currently residing in Bristol, UK. During her MA in Multi-Disciplinary Printmaking at the University West of England, she specialised in monoprinting, a process which combined her love of painting and drawing. Chloe’s monotypes are inspired by found photography, stories, and her experiences of the world. Most recently, she completed a body of work based on Atalanta, the heroine of hunting from Greek mythology. To fuel the imagery, Chloe incorporated costumes and masks and took reference photos of herself re-enacting the character. By stepping into Atalanta’s shoes, Chloe could channel her thoughts and feelings into figurative prints. Whether she creates a portrait, figure study, or a narrative scene, the expressive and unpredictable characteristics of monoprinting allow Chloe to imbue a sense of emotional resonance between the subject and the viewer. Now that she has finished her masters, Chloe is based at Spike Print Studio. With a painterly approach to image-making, her print station consists of an easel, drawing board, plate (aluminium or plexiglass), and an assortment of brushes, rollers, and scrim. Depending on the size, Chloe paints directly onto the plate using oil-based inks for up to 6-7 hours. The image, which is later printed onto paper using an etching press, is made using a combination of light and darkfield techniques. Switching between scrim and brushes, Chloe constantly plays with positive and negative space; the interplay between her subject and its surroundings infuses her work with movement and a sense of drama. Perhaps unsurprisingly, Chloe is inspired by expressionist artists such as Egon Schiele and Edvard Munch, as well as Francis Bacon, Paula Rego, Tracey Emin and Marcelle Haneslaar. Although the human figure is at the heart of her practice, Chloe often distorts the form away from literal representation. By working within a short time period, her image-making is intuitive and spontaneous, leaning into the expressionist genre. After recently exhibiting at the Royal Society of British Artists Bicentennial Annual Exhibition and winning the Hahnemuhle Fine Art Award, Chloe is building her career as an emerging artist by regularly exhibiting her monotypes. Wanting to become a master in monoprinting, she plans to relocate to London later in the year to continue developing her knowledge and skills surrounding painting and intaglio processes with established master printmakers and artists. www.chloebarnesartist.com Printing via People of Print https://ift.tt/QFpsbTl March 23, 2023 at 11:09AM
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3D Printing News Unpeeled: Failure to Ignite, Synchrotrons and Connectors https://ift.tt/JxwVbYi Relativity Space‘s rocket did launch after two failed attempts but the second stage failed to ignite. This is a terrible event in 3D printing. It makes us all look bad and it makes our technology look bad. Relativity raised $1.3 billion, so they will have a lot of money to make good on their promise. But, Silicon Valley is fixated on vertically integrated startups. Is this maybe a mistake? Could they maybe have bitten off more than they can chew? Perhaps it is just too complex for any organization to make both a rocket and a 3D printer.
A Swedish, Swiss and US research project using two synchrotrons evaluated the cooling behavior and structures of metal 3D printed parts. Results tracked with the Kurz-Giovanola-Trivedi (KGT) solidification model. This could lead to better 3D Printed parts and yields. 3D Systems collaborated with TE Connectivity to make a specific resin for connectors an application that I love. The post 3D Printing News Unpeeled: Failure to Ignite, Synchrotrons and Connectors appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/Uw0hP8t March 23, 2023 at 10:29AM
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11 Best abandoned browse email examples to win back lost prospects https://ift.tt/uj7mKD2 An abandoned browse email is sent to shoppers who viewed a specific product or category page on your website but left without adding a product to their online cart. A familiar struggle, isn’t it? Abandoned browse emails are slightly different from cart abandonment emails which are triggered when shoppers add products to their cart but do not check out. An abandoned browse email aims to motivate prospects to purchase the products they spent time viewing on your page. The automated email also provides the perfect opportunity to recommend similar products the customers may like. The data below from Oberlo shows that only about 11% of shoppers added products to their carts in the Q2 of 2022. Between the second quarter of 2021 and 2022, we see a steady drop to 12%. While these figures could be higher, there’s a possibility that your ecommerce store does not record up to the global average, and that’s not good for your revenue. So, as you successfully attract potential customers to your ecommerce website through social media, SEO, and email marketing techniques, you must also ensure that these leads buy from you. One of the proven ways to get the results you’re hoping for is to send browse abandonment emails. And we are here with some powerful browse abandonment email examples to inspire you. 11 best browse abandonment email examplesSome of the reasons behind browse abandonment in ecommerce sites are poor product page design, too much clutter, misleading ads, or poor user experience. So you should always look out for these. But what if your store’s design is flawless and yet people keep on bouncing? That’s about time for you to craft those browse abandonment emails and encourage those visitors to make a purchase and become loyal customers. That said, let’s show you 11 interesting examples of browse abandonment messages we’ve seen: 1. Cole HaanCole Haan’s abandonment email example comes with a subtle design. They do not hesitate to maximize the sense of urgency with the “bag this one before it’s gone” caption. However, the email is neither pushy nor overwhelming, just a simple reminder. Cole Haan also strikes your curiosity a little with the “check availability” CTA. Like the email subject line says, Cole Haan was keen to recommend products similar to what the browse abandoner had viewed on their eCommerce store. This is an effective way to engage potential customers based on their interests. The browse abandonment email subject line is straightforward and precise. It also lets the recipients know that the products in the email were specially curated for them. This will further inspire the potential customer’s purchase intent. So, like Cole Haan, you can opt for subtle abandonment emails. Keep only the necessary details and try not to overwhelm your customers. Integrating automated AI recommendations on your ecommerce store can help you curate relevant products like the Cole Haan example we just saw. 2. LegoLego’s browse abandonment email does not fall short with the captivating visuals. Unlike the Cole Haan example, Lego’s email focuses on a single product. However, they do not overlook the fact that people love incentives. Hence, they add a “free shipping” notification to their email. Notice that they also include clear and specific calls to action. The email subject is an obvious reminder that the customer recently viewed some products in their store, and that’s enough to get them back—especially if they had gotten distracted while browsing. You can learn from Lego and use engaging visuals in the browse abandonment emails to boost engagement and pick your potential shoppers’ interest. 3. AdidasAdidas understands that a browser issue could also affect the buying journey, so they choose to empathize with the customer. They start by showing concern about what may have been the reason for the abandonment. Even if the customer didn’t have a browser issue, it would be good to know that the brand cared enough to ask. Also, Adidas subtly integrates the fear of missing out (FOMO) into the copy instead of an outright promotional message. They focus on the customer by saying, “you don’t want to miss out.” The browse abandonment email gets even better with the curation of reviews about the product. This way, potential buyers are encouraged to continue their shopping based on reviews from other buyers—and according to research, 58% out of 95% of customers will buy products with positive reviews. Also, although the email has multiple CTAs, they’re all precise and do not confuse the customer. The email subject in this abandonment email example is an excellent attention grabber, too. It’ll either get the customer curious about what happened to their Wi-Fi or show genuine concern from Adidas. Either way, it’s enough to get a click without being too clickbait-ish. Another thing you can learn from Adidas is to throw in some reviews about the abandoned product that your recipients viewed when sending an abandoned browse email. 4.NomadLike Adidas, Nomad wants to know why the customer dropped off without adding the products to their cart. They use a well-crafted copy to indicate this and nudge the customer to continue shopping. Rather than a regular CTA, Nomad stands out with the “seal the deal” caption. But that’s not all. Nomad also understands that a potential customer might need some reassurance before buying from them. So, they indicate that there’s a return policy and a 2-year warranty. With this, a skeptical prospect is encouraged to buy from them. The subject line for this email is direct, based on urgency, and indicates a sense of authority. Like Nomad, you can use the browse abandonment emails to nurture trust with your prospect and show customers that you want them to enjoy an uninterrupted shopping experience. 5. HaomaHaomas’ browse abandonment email is a great example of how a creative image and copy can emphasize the shop’s readiness to help the customer. They understand that the customer might have some questions or need assistance to continue shopping. They do not hesitate to provide this to recover lost sales. The email copy is direct. Also, they add a specific product that the customer has shown interest in and use the “Add to cart” call to action, which is more precise. Next, Haoma throws in some customer favorites to ensure that the shopper visits their store again. The subject line is an open-ended question that aims to immediately engage the customer. When you send your browse abandonment emails, like Haoma, you should consider if the customer may have had some queries but could not get in touch quickly. Offering your support right in their mailbox with a quick follow-up email would be an effective way to pick the shopper’s interest and get them to make a purchase on your ecommerce site. 6. The Dollar Shave ClubThe Dollar Shave club is known for its remarkable boldness, and this abandoned browse email stays on brand. The email focuses on the benefits of shopping from the online store. Also, The Dollar Shave Club’s email copy gives the customer a guarantee that they’ll find what they need and assures them that they can get a refund if they don’t. With this assurance, a doubting prospect will no longer be reluctant to complete the purchase. There’s also a high-quality image of their shaving kit. They finish off with some humor and visible CTAs. Notice that the “Try the club” CTA is highlighted more than the “learn more” CTA below. Obviously, they want to drive more clicks on the first call to action. The Dollar Shave Club also calls for attention with the “where did you go” subject line, maximizing curiosity. With the email from The Dollar Shave Club, we see that you can lure prospects back and encourage them to stop searching for alternatives by highlighting the benefits they’ll get from your products. 7. SamsungSamsung’s abandonment message is not just a follow-up action we often see in many automated emails. Samsung starts by telling customers the product they like is in high demand— that’s FOMO in play. They also prompt the customer to check their store for other products they’d like. The subject line uses free shipping to encourage clicks: Additionally, they include suggestions for similar products. Samsung also didn’t miss out on a chance to cross-sell by mentioning the other product categories they want the customer to check. They finish off by highlighting incentives and reward programs customers can enjoy. You can use similar browse abandonment email templates to create a strong sense of value around your products and match this with an indication of urgency. If the customer who is already interested in the product sees that it may run out soon, and knows they can save money—they’ll most likely take the bait. 8. OnOn’s email is a little similar to Samsung’s. They build urgency around the products that the customer has viewed. They also add the “free shipping” incentive and include the various categories of products in their store. The email design is sleek and easy on the eyes. The call to action is also straightforward. On uses the caption “still available?” A precise subject line that’ll trigger curiosity with the prospect and get them to open the email. 9. National Mattress OutletIt’ll be hard to ignore the catchy color combination in the above browse abandonment email from National Mattress Outlet. In this abandoned browse message, the caption – “express delivery” is what customers see first. This quantity-based offer is one way for the store to increase the conversion rate while boosting the average order value. Again, there’s a subtle hint that the product will sell out soon. The email also includes a prompt for customers to contact them with questions they might have and includes other product categories. They offer coupons that’ll help customers save more money. “Get it before it’s gone!” is a nice catch for customers who don’t want to miss out on the high-quality mattress they like. You can send a similar abandonment email that combines all the factors— incentives, great design, personalization, and customer support. 10. Pulp & PressThis Pulp & Press email essentially says: we know you love this product, but others love it too, so get it before they do. The focal image also contributes to showing the delight in consuming their product. Pulp & Press does not shy away from a perfect cross-selling opportunity. The CTA buttons are clear, and the texts are precise. And finally, they encourage the customer to join their reward program. Everything about this browse abandonment email is built to engage the customer. Further, Pulp & Press uses a cheerful and exciting subject line to get the customers’ attention. This is something you can definitely emulate with your own emails, too. 11. American GiantAmerican Giant uses plain text to drive its message across. The copy is straightforward: they let the prospects know that customer service is readily available. There’s a distinct “Shop Now” button that’s impossible to miss. This abandonment email by American Giant focuses on a single product neatly placed within the email. Also, the subject line is a curious one that’ll get the recipient to click. Simple emails like this one are easy to pull off, and you’d be surprised by how effective they can be. How to create browse abandonment campaigns in 4 stepsPeople visit your ecommerce website for different reasons. Some may come with purchase intent, while others may be window shopping. These window shoppers are the exact reason why you want to have a browse abandonment strategy in place. It doesn’t have to be difficult! In fact, you can create browse abandonment email campaigns in 4 simple steps using GetResponse. Step 1: Create a marketing automation workflowThe marketing automation workflow you create depends on the pages shoppers visit on your website. So, you’ll use the ‘page visited’ condition (indicated in the image below) to achieve this and filter out customers who have purchased on your site. This way, you can be sure that the abandonment emails are delivered to the right audience. The GetResponse automation creator has a dynamic segment filter that makes it easier to streamline your workflow as you create it. You can target homepage abandonment, site search abandonment, and so on. Step 2: Send a ‘recently viewed’ message with an AI-generated recommendationWith GetResponse, you can use AI recommendation engines to suggest products based on the items customers view in your store. That increases the relevance of your emails, allowing you to recover more browse abandonment revenue. You can set up the emails using our drag-and-drop Email Creator. Just add the Product Recommendations block into your message, choose your store, and select the “Recently viewed” recommendations type. Once you’re done, make sure that all the conditions, actions, and filters are set up properly, and you’re good to go. Step 3: Do a test runAfter you have configured your browse abandonment emails, you want to be sure that you got all the details covered. Captivating subject lines, timely email deliveries, quality email copy, and so on. Take another glance at all your settings and workflow charts too. You can also simulate the customer behavior to see whether the emails will be triggered and how they’ll look. Note: If you have an impressive contact list and are worried about the deliverability of your browser abandonment emails, make sure to dedicate some time to IP warmup before setting up your automation. Step 4: Monitor progressOnce your email campaign is live, monitor it to ensure it’s performing well. Don’t be afraid to tweak the campaign settings when necessary to improve the email performance. We are launching AI Email Generator (currently in beta) that allows split-testing up to 5 different versions of the most crucial elements of you browse abandonment emails. Make sure to check it out when it’s available! Final wordsYour email marketing strategy should not only aim to nurture new and existing customers. It can also be an avenue to increase sales through browse abandonment email campaigns. Sending browse abandonment emails is an effective way to regain potential buyers. Use these emails to show prospects what they are missing out on. You can also use them to cross-sell alternative products or offer customer support. The latter works best if the user abandoned your site due to technical issues. GetResponse MAX helps you automate your browse abandonment emails with more precision and less hassle thanks to enhanced customization and professional support eager to help you succeed. Now that you know this, go ahead and create some awesome browse abandonment emails to turn window shoppers into buyers. Good luck! Printing via GetResponse Blog https://ift.tt/7zBnWa2 March 23, 2023 at 10:17AM
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Mailchimp vs. GetResponse: Who offers better customization? https://ift.tt/t2yjP7r So you’re looking for the best email marketing platform, and you can’t decide between GetResponse and Mailchimp. Tough one! Mailchimp is widely recognized as one of the most popular email marketing tools out there. But as our in-depth test will show, that also seems to mean that Mailchimp tries to suit an “average email marketer” out there, with little customization out of the box. Does an “average” email marketer exist, we ask, and how well does Mailchimp cater to more custom needs compared to what GetResponse offers? TLDR; GetResponse offers more value for money at a lower cost in almost all pricing tiers. Mailchimp overall offers much less customization in its software. From how marketing automation actions are triggered to how many custom audiences you can send your newsletter to, Mailchimp effectively limits your creativity. In contrast, GetResponse lets you do more for less money. Read on to learn more, or sign up 100% free today. Table Of Contents Mailchimp vs. GetResponse: a quick summary of all featuresIn a hurry? Here’s a quick summary of all key features that are included in the two platforms:
Pricing for the lowest plan:
Note: Mailchimp has a monthly email sends limit on the Essentials plan of 10x your contact list size. With GetResponse, you can send unlimited emails on all paid plans. Pricing for the medium plan:
Note: Mailchimp has a monthly email sends limit on the Standard plan of 20x your contact list size. As highlighted above, this isn’t the case with GetResponse. Also, keep in mind that these are base prices. Mailchimp only offers two types of discounts. A 10% off security discount and a 15% off nonprofit discount. GetResponse, on the other hand, offers three kinds of discounts (from 18% to 50%), so if you sign up for a longer contract, you’ll save even more! 1. User interfaceLet’s take a look at the general user interface. To ensure I got the same experience, I’ve created a new account on both email marketing platforms. GetResponseGetResponse offers a fast, modern, and user-friendly interface that is easy to navigate. Even if you have never used any other marketing apps before, you will quickly find your way around and be ready to launch your marketing campaigns in no time. Whether you want to check your campaigns’ performance or set up a new campaign, you can do it with just a few clicks. The Quick Actions widget is particularly helpful, allowing you to perform some of the most important activities, such as creating an email, popup, adding new contacts, or launching a marketing automation workflow. If you prefer to explore the features in a more traditional way, simply click on the Tools menu at the top to access all available tools Pro tip: When you first log into GetResponse, you get to choose whether to explore the platform on your own or to follow the interactive tutorial. If you’re new to the tool or email marketing in general, I highly recommend choosing the latter. Here, the tutorial will show you the most important features, like creating and sending your first newsletter. MailchimpMailchimp also provides a fast, clean, and fairly intuitive user interface. In my opinion, there are two key differences between this and the GetResponse dashboard. Firstly, the Mailchimp interface has a more classical feel. If you appreciate this aesthetic, you will enjoy working with this app. Secondly, the navigational menu displays the available tools differently. In GetResponse, to access customer information like your contacts list, segments, or tags, you would go to Contacts and then choose the relevant tab. In Mailchimp, however, you can see all available features right away. Instead of only seeing the Audience category, you have a list of 8 features related to this topic. At first, this may seem like a good idea for organizing the menu. If your users can reach the relevant feature in just one click instead of two, it’s a win, right? In this case, I don’t think so. While the tools are divided into several logical categories (e.g., Campaigns, Audiences), the sheer number of available options can feel overwhelming, with about 40 tools listed in the menu. As a result, you may need to scroll down to see them all. The good news is that Mailchimp’s menu includes a search feature that allows you to dig through all available tools. This can be useful, provided you know what you’re looking for. Verdict: TieBoth platforms offer intuitive interfaces allowing users to run campaigns and access all tools relatively easily. The user interfaces definitely have different feel and aesthetics, but, in my opinion, there’s no clear winner here. Also, even though the tools are displayed differently on both platforms, I don’t think that’s a dealbreaker. 2. Email marketingBoth GetResponse and Mailchimp are primarily known as email marketing tools. But let’s look closer at their email marketing capabilities and see if they fit all our needs. GetResponseAt its core, GetResponse is an email marketing service. The app offers a great range of email marketing features and lets you send all types of emails, including:
You can access them by going to the Tools menu and choosing the relevant feature (e.g., Automation for Automation messages). What’s really helpful is that GetResponse keeps adding new tools that simplify the process of creating your email messages in the shortest amount of time possible. Besides offering 100+ prebuilt email templates and an intuitive drag-and-drop email builder, we’ve added an AI subject line generator and an AI email builder. Using them, you’ll be able to get your campaigns off the ground in moments. In addition to developing your campaigns, GetResponse lets you A/B test your messages (up to 5 variants at a time) and optimize their send-time using Time Travel and Perfect Timing features. Our studies have shown that email marketers who use these tools can expect up to 40% higher-than-average click-through rates and better deliverability. For A/B tests, the default options let you test subject lines and the content of your emails. However, if you want to dive deeper into optimization, you can A/B test your campaigns using Automation. One of the things that set GetResponse apart from other email marketing services is the Autoresponders feature. Unlike other tools, where you need to build drip campaigns using Automation builder, here you can use a handy calendar view instead. This helps marketers better visualize the cadence of their email drip campaigns and tells them how many recipients are at a given stage. It’s particularly useful for running lead nurturing campaigns, onboarding sequences, and email courses. MailchimpMailchimp also lets you run different kinds of email campaigns, including regular emails, automations, and transactional emails. Previously, Mailchimp also offered an automated RSS-to-email feature, but it’s no longer available in the new automation tool. Instead, you can add an RSS merge tag to your emails, but there’s no way to trigger the campaign when there’s a new post published on your blog. Setting up a typical drip campaign is also possible in Mailchimp, but to do that, you’ll need to use their Automation tool and build a Journey. To design your emails, you’ll need to use the drag-and-drop email builder, where you can start from one of several prebuilt email templates. We’ll come back to the email builder later, but it’s got a few handy features worth highlighting now, like the message style editor or email preview that lets you also preview your merge tags. While Mailchimp doesn’t offer AI subject line generation, it does offer practical tips on how many words, characters, or emojis you should use in your subject lines. It’s not ideal, but it can still help you improve your emails. If you want to optimize your email marketing messages, Mailchimp has a built-in A/B testing tool that lets you test your subject line, from name to content, and send time (up to 3 variants at a time). While it doesn’t let you test the same number of variants at one time as GetResponse, it does have a unique feature that lets you select a winning variant based on the total revenue. One thing I’ve found confusing and limiting in Mailchimp is that when you’re sending your email campaigns, you can only select one audience.
You decided that you want to target your former students – people who’ve finished your email marketing and marketing analytics courses. To send your campaign using Mailchimp, you’d have to either create a new segment that combines all your students. Or you’d have to resend the same message multiple times, remembering to exclude overlapping subscribers.
Verdict: GetResponse offers better email marketing featuresNot surprisingly, both Mailchimp and GetResponse are powerful email marketing platforms. While Mailchimp has strong A/B testing and optimization capabilities, its poor choice of email templates and lack of AI-powered tools make it less efficient for campaign creation. In addition, GetResponse also offers more flexibility in choosing multiple audiences when sending your email marketing campaigns. 3. Email builderWe’ll now take a closer look at the drag-and-drop email builders and email templates offered by both email marketing tools. GetResponseGetResponse offers an intuitive drag-and-drop email builder that comes with 100+ predesigned and fully-customizable email templates. Using email templates, you can save a lot of time when working on your email marketing projects. The modern and mobile-responsive templates are divided into various categories so that you can use them for all types of email marketing campaigns. And it’s not just us tooting our own horn, we get tons of positive feedback about the templates from our users on sites like G2. What is more, GetResponse is not afraid to be among the first early adopters of the new AI-powered technology. So far, we’re seeing that the AI subject line generator and AI email generator (beta) have cut down the time our customers spend creating emails by an average of 85%! The email creator itself lets you customize your emails in all kinds of ways. You can add, save, and reuse different sections and blocks, which is very helpful if you’re going to work with email campaigns regularly. Advanced users will appreciate the fact that you can optimize your emails specifically for mobile devices. You can do this by hiding certain elements on mobiles and reversing the order of columns when stacking your elements on smaller screens. Other useful solutions, like the built-in Shutterstock and Giphy integrations, let you quickly embed images into your emails without needing to buy or download them, should you not have your custom graphics. Last but not least, GetResponse email creator also offers a spam check, inbox preview, dark mode preview, and mobile preview, which will help ensure your email marketing campaigns look great no matter where or when they’re viewed. MailchimpMailchimp’s new email builder comes with only several prebuilt email templates. However, if you’d like to gain access to more of them, you can buy premium Mailchimp templates in their marketplace. Aside from predesigned layouts, Mailchimp offers a creative assistant solution that scans your website for CSS and images to develop a custom-made template just for you. This is a very practical solution, especially if you’ve already got an established brand book with fonts and styling you want to use across all your marketing channels. The email builder is user-friendly and offers a variety of building blocks you can use to design your emails. Aside from the typical elements you’ll find in other email marketing services, it offers built-in surveys and apps for local businesses, as well as integration with Canva. At the same time, Mailchimp’s email editor doesn’t come with any free images, so you’ll need to develop all your marketing assets elsewhere. For many small businesses, this will be important, as they often don’t have full-time designers on their teams. One feature I liked the most was the styles editor, which lets you easily adjust the styling for all individual elements of your messages, like the headers, paragraphs, or buttons. It may not be particularly practical if you’re reusing existing templates, but it comes in handy when setting up your first campaign or adjusting it for the season. Lastly, the email builder only offers a simple email preview. It’s not the best if you’d like to check what your message looks like in dark mode or how it displays in different mailboxes. Verdict: GetResponse wins againWhen it comes to email templates, GetResponse is the clear winner. It offers 100+ well-designed, modern, and mobile responsive templates you can use immediately. In comparison, Mailchimp offers fewer than 10 templates altogether. When it comes to email builders, both Mailchimp and GetResponse offer good solutions that’ll satisfy your email marketing needs. They both have strengths and weaknesses, so I suggest you test them by signing up for a free account. 4. Marketing automationLet’s continue this Mailchimp vs. GetResponse showdown by comparing the marketing automation features of both platforms. GetResponseWith GetResponse Marketing Automation, you can build automated workflows to deliver relevant communication to your audience throughout their entire customer journey. You can start by using one of the 40+ prebuilt marketing automation workflow templates or building your own from scratch. The templates are divided into several categories based on the goals they serve – e.g., welcome, lead qualifying, engagement and retention, etc. After you’ve selected the workflow template you want to customize, you’ll enter the automation builder arena, where you can edit or add more elements to your journey. You’ll be able to choose from the following:
To create your workflow, all you need to do is to drag and drop individual building blocks, connect them with a node, and then customize the blocks’ settings. This process is fairly simple, although every block has multiple settings, so it may take some time to set things up. The real power of the GetResponse automation lies in the dynamic segment filter and tags. Using these blocks, you can target your audience with sniper-like accuracy and communicate with them as you wish. MailchimpMailchimp’s marketing automation solution looks fairly similar to the GetResponse one. In fact, it’s the only aspect of the platform where Mailchimp has more templates to offer! To build your automated workflows, you can use one of 70+ templates or build them from scratch. The templates are categorized based on their goal – find and welcome new contacts, nurture leads, re-engage contacts, support and manage contacts. Judging by the layout of the Mailchimp templates gallery, their key focus is on connecting your Mailchimp campaigns with other marketing apps. For example, among the available templates, you’ll find workflows that let you add new contacts from a Google sheet via Zapier. This is very practical and is also possible in GetResponse, but you’d have to manage that via integrations and not the Marketing Automation editor. In terms of the interface, Mailchimp’s marketing automation looks slightly more intuitive. The prebuilt templates are easy to understand and immediately suggest what you can use them for (e.g., send abandoned cart emails for high-value products). Mailchimp’s automation only lets you create automation workflows that send targeted emails, update your contacts’ information, or move them to other workflows. However, there’s a Webhooks beta feature that should allow you also to target your contacts through other marketing channels. Verdict: GetResponse offers more customizable automationsIn terms of presentation, Mailchimp’s automation templates look better. Their names, categories, and descriptions simplify the process of choosing the right template. On the other hand, the web push notifications, SMS messages, and other built-in features make GetResponse’s solution more powerful. So, if you’re a Shopify store owner or a B2B that needs multichannel capabilities, you’d want to go with GetResponse. While Mailchimp’s marketing automation editor lets you use webhooks, you may find some of the elements rather limiting. For example, the “time delay” element only lets you specify the number of hours/days/weeks you want to wait before the next step commences. In GetResponse, on the other hand, you can also choose to “wait” until a specific time/day or wait till the next “nth day of a month.” Thanks to this, you can time your automated campaigns better and develop more complex scenarios. 5. Signup formsSignup forms and popups are essential elements of every email marketing strategy. After all, if you’re not building your email list, to whom will you send your campaigns? In this part of the Mailchimp vs. GetResponse rivalry, I’ve compared the signup form builders. GetResponseGetResponse recently launched a new version of its forms and popups builder, which now can safely compete with the capabilities of some of the standalone popup tools you’ll find on the market. With GetResponse, you can start building your sign-up forms using one of many prebuilt templates. They come in various shapes and sizes – including pop-up boxes, full-screen popups, top-bars, slide-in boxes, and embedded forms – and have been designed for a variety of different use cases, such as:
Inside the forms and popups builder, you’ll find various building blocks, including promo codes, images, videos, countdown timer, signup form, and more. Like other drag-and-drop builders inside GetResponse, it’s modern and comprehensive. What makes this tool especially useful, are the robust targeting options that let you display the popups based on a set of various conditions and triggers. For example, you can display a popup with a unique promo code to people who visited a particular product page multiple times. MailchimpMailchimp also offers a built-in solution to create signup forms and popups. Similarly to their email builder, the form builder only includes several templates, and looks slightly outdated. While the templates are useful, they don’t offer much design freedom. You can’t add different elements beyond what’s already included in the template. In other words, if you want to add videos, countdown timers, or social media icons, you’re better off using another tool. Lastly, there are no advanced targeting options and only a few preset display rules. You won’t be able to target specific audiences, e.g., desktop users or users visiting your website in a particular country. Verdict: GetResponse offers more advanced forms and popupsGetResponse is the clear winner when it comes to signup form solutions. It offers more templates and a more advanced tool to target your audience with laser precision. 6. Landing pagesIt’s time we looked at the landing page builders offered by Mailchimp and GetResponse. Both offer a drag-and-drop editor, but are they equally powerful? We’re about to find out. GetResponseGetResponse Website Builder lets you create multi-page websites as well as standalone landing pages. It comes packed with many predesigned landing page templates and an AI website builder that’ll automatically build a customized website for your needs. The drag-and-drop editor you’ll see here is pretty robust. You can design your landing pages using a range of elements like:
It has a global design tool that lets you quickly customize your color palette, typography, button styling, etc. There’s also a live preview that lets you see what your landing page looks like on a desktop or mobile. And similarly to email creator, here you can hide certain elements from appearing on mobile screens, too. Finally, you can customize your landing page’s SEO settings – decide whether the page should be indexed, provide the title and meta description – and assign your own domain. What’s pretty unique about this solution is that GetResponse also offers its own tools like live chats and webinars, which you can easily add to your landing page without needing to integrate any external tools. Overall, it’s a good tool, although not as intuitive as some of the other dedicated landing page builders. It’s a part of the marketing automation engine, after all. At the same time, GetResponse’s Website Builder comes with many neat solutions, like built-in Unsplash and Shutterstock integrations or the aforementioned live chats and webinars. MailchimpIn your Mailchimp account, you’ll find an intuitive drag-and-drop builder that’ll let you set up landing pages in moments. It comes with several landing page templates and various elements you can add as your building blocks. Within your landing pages, you’ll be able to use the following:
Looking at the raw number of available elements, you’ll see that Mailchimp’s landing page builder offers fewer options than GetResponse. The lack of the custom code element may be especially painful, as having it would allow you to integrate your landing pages with external tools and apps using Javascript code. For example, if you wanted to insert a PayPal purchase button or use heatmaps from Hotjar, that’d be impossible without the custom code. In the builder, you’ll also find a styling editor that lets you customize different parts of your landing pages with ease and a creative assistant that’ll help you design your marketing assets like images. Speaking of images, Mailchimp has a built-in integration with Unsplash, which is great if you don’t have your own marketing assets. Overall, Mailchimp’s landing page builder is a solid intuitive tool. It doesn’t offer some of the more advanced solutions you’ll find in GetResponse or standalone page builders, but it will be enough for marketers who want to promote an ebook or their newsletter. Verdict: Choose GetResponse for more advanced cases and stick to Mailchimp for basic marketing needsYet again, we’ve got two quality tools that’ll help you capture email addresses and run digital marketing campaigns effectively. Regarding the user interface, Mailchimp’s tool offers a cleaner experience with a slightly lower learning curve. If you’re looking for simplicity, they’re worth your consideration. On the other hand, the GetResponse Website Builder offers more advanced features, like a countdown timer, membership area, or custom code. If landing pages are an important part of your lead generation efforts, you’ll want to consider GetResponse. 7. Multichannel marketingLet’s continue this GetResponse vs. Mailchimp comparison by looking at the multichannel marketing capabilities of both tools. GetResponseGetResponse is known as an email marketing service, but it offers so much more! The built-in tools let you:
Whether you want to grow your email list, promote your new offers, or connect with your audience in real time – you can do that with GetResponse. And the two main advantages of having all these tools under one roof are that it’s more cost-efficient than paying for multiple platforms and that they’re already connected to each other with no need for any third-party integrations. MailchimpMailchimp also offers multichannel marketing capabilities, although they’re different from the ones provided by GetResponse. Aside from running email marketing projects using Mailchimp, you can:
Verdict: TieAgain, no clear winner here. The choice will largely depend on what built-in tools you’d like to use. If you want to grow your business using conversion funnels, webinars, SMS, web push notifications, product recommendations, live chats, or Google ads – go with GetResponse. We’re already seeing many B2B and D2C ecommerce companies moving away from Mailchimp and migrating to GetResponse. If you want to promote your business using surveys, postcards, appointments, CRM, organic social media posts, and webhooks – choose Mailchimp. Remember that both platforms integrate with hundreds of other applications via plugins, API, or integration software like Zapier. So, if you’d rather use a different tool to carry out a particular task (e.g., build your contact list by running contests), you’ll most likely be able to do it via an integration. 8. PricingLet’s now compare GetResponse and Mailchimp in terms of pricing. Both platforms offer several paid plans, giving you access to different features. The plans have a starting price that increases as your contact list grows. GetResponseGetResponse offers 6 pricing plans:
Keep in mind GetResponse also offers several discounts – 18% off when you choose an annual plan, 30% off for a biannual plan, and 50% off for nonprofits. MailchimpMailchimp offers 4 plans:
Note: Mailchimp doesn’t offer any discounts for long-term plans (annual or biannual). However, they do offer a 10% security discount and a 15% nonprofit discount. Verdict: GetResponse is more cost-effectiveThe best way to compare GetResponse and Mailchimp pricing is to look at individual plans side by side. As you may remember from the beginning of the comparison, here’s how the two platforms measure against each other in terms of pricing.
Note: GetResponse offers unlimited monthly sends on all paid plans. Mailchimp has a monthly email sends limit on the Essentials plan of 10x your contact list size.
Note: GetResponse offers unlimited monthly sends on all paid plans. Mailchimp has a monthly email sends limit on the Standard plan of 20x your contact list size. Hands down, GetResponse is more affordable than Mailchimp. And although these email marketing services start at roughly the same price, the difference between them just gets bigger as your list and needs expand. One more thing to note is that Mailchimp charges you based on contacts and not just active subscribers. That means even if you have contacts who’ve not confirmed their subscription or unsubscribed, you’re actually paying for them. In GetResponse, on the other hand, you only pay for active contacts. 9. Customer supportCustomer support is often a very subjective topic. Nonetheless, I decided to compare what kind of help GetResponse and Mailchimp offer. GetResponseGetResponse has won multiple awards for its Customer Service. And it’s no surprise as it got an above 95% customer satisfaction rate, an average first response time of 65 seconds, and it’s available 24/7. The level of support varies depending on your plan:
In addition to an expert team to support you, GetResponse also offers a comprehensive Help Center that’s filled with tutorials and video guides and a robust Webinar Library. MailchimpCustomer support is also an important part of Mailchimp’s platform. It’s got a 92% customer satisfaction rate and is available 24/7. Depending on your plan, you’ll get a different level of support:
In addition, Mailchimp also offers Help Center with helpful documentation and tutorials. However, compared to GetResponse, it offers fewer video tutorials and webinars. Verdict: TieIn terms of support, Mailchimp and GetResponse go head to head. The key differences are:
No matter what platform you’ll choose, you’ll be in good hands. Mailchimp vs. GetResponse: ConclusionNow that you’ve reached the end of this GetResponse Mailchimp comparison guide, it’s time you answered yourself – which email marketing service is the best for my business? Whatever your answer may be, I suspect it will vary depending on what type of business model you have and what type of audiences you’re trying to reach. What I hope I was able to get across with this comprehensive study of Mailchimp vs. GetResponse, is that choosing the more popular Mailchimp comes at a price. In terms of pricing, you will almost always end up paying more for less. But more importantly, if you truly wish to customize your marketing campaigns to suit your creative ideas fully, GetResponse ultimately offers more flexibility in almost every feature area we’ve explored. At the end of the day, most marketing trends for 2023 point to customization, especially combined with AI-powered automation, already being an absolutely essential part of a successful marketing process. Pre-configured, static workflow settings and templates are already becoming a thing of the past. And if you’re moving your email marketing from Mailchimp to GetResponse, I recommend that you check out our guide below: How to move from Mailchimp to GetResponseEasily move all of your online marketing from a Mailchimp account to your new GetResponse account. With help from reading this step-by-step guide, you’ll be set up in a flash!
Editor’s note
I’ve got 10+ years of experience doing email marketing, working with brands big and small. I’ve sent countless campaigns, written dozens of articles, and am the author of the Email Marketing Benchmarks report. While writing this review, I’ve done my best to remain objective and ensure everything’s up to date as of March 2023. But please keep in mind that platforms change their offering and pricing from time to time, so you’re best to check out their pages directly. Printing via GetResponse Blog https://ift.tt/7zBnWa2 March 23, 2023 at 10:17AM
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3D Printed Rocket from Relativity Space Successful Blasts off https://ift.tt/J8jiv57 On March 22, 2023 at 11:25 p.m. EST, Relativity Space successfully launched the world’s first 3D printed rocket, as a part of a flight test the company named “Good Luck, Have Fun,” or GLHF. The two-stage, 110-foot-tall Terran 1 rocket took off from Cape Canaveral Space Force Station’s Launch Complex 16 in Florida after previously calling off two previously launch attempts. The Terran 1 was made using what has been labeled as the world’s largest metal 3D printer, Relativity’s robotic directed energy deposition (DED) system, Stargate. Altogether, the vehicle is made up of 85 percent 3D printed parts. 85 percent is a significant portion of 3D printed parts for any commercial product, let alone a rocket. The event marks a milestone for Relativity Space, founded by Blue Origin alums Tim Ellis and Jordan Noone in 2016, as the company can now begin moving toward the launch of small payloads on the Terran 1, theoretically capable of delivering up to 2,756 pounds to low Earth orbit. While the rocket was unable to reach orbit due to an “anomaly” on the second stage, the launch represents an enormous success for the additive manufacturing (AM) industry, particularly for new space application. 3D Printing for New SpaceThe “3D Printing in Commercial Space: The AM Ecosystem in the Private Space Industry” report from SmarTech Analysis anticipates that the private new space sector will reach $2.1 billion by 2026. Relativity Space has already achieved $1.3 billion in funding from the likes of Mark Cuban and has reported a backlog of $1.65 billion in customer launch contracts, with each ride on the Terran 1 priced at $12 million apiece. However, some of these contracts are actually for payloads to be launched on the next rocket, the Terran R, a bigger (216-foot-tall), more powerful (44,000 pounds in payload) and reusable vehicle that Relativity Space plans to start flying as early as next year. Given the sheer value of the company, with AM as its backbone, $2.1 billion in revenues by 2026 already seems like an underestimate. Relativity is nowhere near the first in the space industry to rely on 3D printing. Long a staple of prototyping, research, and development, the use of AM slowly ramped up until reaching a seeming critical mass in which a slew of new space companies began adopting it for increasingly advanced applications. Rocket Lab (Nasdaq: RKLB) has launched 33 rockets with 3D printed engines, including most recently its first from U.S. soil. In fact, it is largely the demand from new space that has resulted in the release of increasingly large and productive laser powder bed fusion (LPBF) metal 3D printers, playing a key role in what we have dubbed the “laser wars.” All of this points to the value of AM for space applications. As the best technology for producing low volumes of high-value parts in the fastest manner, 3D printing is the most cost effective process for building critical components for space. Nowhere else in society will you see a more perfect task for AM. As a result, the new space industry is booming largely thanks to the key role of 3D printing in producing critical components. 3D Printing Beyond SpaceHowever, Relativity Space distinguishes itself not only in the sheer mass of 3D printing in its Terran 1 rocket, but also in its manufacturing approach. DED is uniquely suited for such large structures. SmarTech’s “DED and Large-Format Additive Manufacturing Markets: 2021-2030” report sees that specific AM segment hitting $739 million in revenues by 2026. Just as everything else from space research trickles down into the rest of industrial society, Relativity Space’s technology will impact other sectors. From the jump, you can imagine anything that resembles a rocket in terms of shape, propulsion, and value to be 3D printed via DED—i.e., missiles. However, we’ll also see the technology applied to other large-scale metal structures and, because the startup has developed an automated production flow for its process, there’s more value than just big, metal things. Relativity Space has always had it in its roadmap to use its technology beyond space, so we can also envision submarine hulls and aircraft fuselages produced with Stargate and its future descendants. For these reasons, not only will Relativity and new space be propelled by 3D printing, but so too will the AM sector and manufacturing at large. The post 3D Printed Rocket from Relativity Space Successful Blasts off appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://ift.tt/Uw0hP8t March 23, 2023 at 09:54AM |
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