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Artists Rebrand Sex Toys To Drive Away Misconceptions http://ift.tt/2sWhjGo Artists Rebrand Sex Toys To Drive Away MisconceptionsDesigner Jenna Joespher and photographer Jesse Untrach-Oakner re-imagine the objects in a new context New York based designer Jenna Joespher and photographer Jesse Untrach-Oakner decided to embark on a cheeky and mind-shifting project to desexualize sex toys. The main idea behind the project was to take sex toys out of their not so flattering light into a more positive context with vibrant colors, eclectic patterns and a big dose of creativity. Titled SWF, the project tackled the challenge of changing sex-toy imagery from being suggestive and discriminatory to being approachable and welcoming. Both Joesphher and Untrach-Oakner saw the opportunity to reinvigorate the visual imagery and language around sex toys to being more progressive, inclusive, socially aware and approachable. Mobile Marketing via PSFK http://www.psfk.com/ June 27, 2017 at 05:21AM
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IRI Partners with Jumpshot to Enhance Suite of E-Commerce Solutions http://ift.tt/2thX1u4
If you’re not familiar, we’re told that Jumpshot tracks more than 160 billion monthly clicks, helping marketers understand consumers’ online activity. With the addition of Jumpshot’s data, IRI’s E-commerce Solutions Suite will offer clients a deeper understanding of consumers’ online activity and access to more in-depth and precise analyses and insights at the domain, brand and product levels. What’s more, the announcement confirms that this partnership will triple the amount of data in the IRI E-Commerce Solutions Suite, adding an additional layer of granularity and enabling more personalized, targeted insights for IRI clients. “In today’s digital age, it’s more important than ever to understand consumer behavior on e-commerce platforms,” said Robert I. Tomei, president of Consumer and Shopper Marketing, Core Content and Insight Services for IRI. “The addition of Jumpshot’s dataset into our comprehensive e-commerce solution provides additional perspective into the consumer’s actual e-commerce transactions, online shopper journey and the elements that influence purchase behavior. We look forward to continuing to grow our base in e-commerce services, and will persist with investing in products that best support clients’ needs.” The post IRI Partners with Jumpshot to Enhance Suite of E-Commerce Solutions appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 27, 2017 at 05:11AM
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Intel Wants To Make Competitive VR A Reality http://ift.tt/2sM7XhS Intel Wants To Make Competitive VR A RealityIntel wants to bring VR to the competitive level by launching a new online series called the VR Challenger League Although VR devices allow viewers to watch an eSports game, they can’t use it to actually play one. Intel wants to change this by introducing a competitive gaming series called the VR Challenger League, by partnering with Oculus and ESLGaming. The league will have players competing in Insomniac’s The Unspoken, where players face off in a one-on-one match as wizards who cast spells at each other, and Ready at Dawn’s Lone Echo, a game set in space. Although the series starts online, the finals will have competitors playing IRL. Players who would like to compete will have to own a VR headset of their own and regularly participate as competitors will get chosen from their leaderboard stats. Mobile Marketing via PSFK http://www.psfk.com/ June 27, 2017 at 05:00AM
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Swedish Travelers Can Use Biometric Chip Implants To Board Trains http://ift.tt/2sWe2qA Swedish Travelers Can Use Biometric Chip Implants To Board TrainsA Swedish rail line is allowing passengers to board the train by scanning their biometric microchip implants Swedish biohackers with biometric implants can now use their microchips to pay for train fares. SJ, a Swedish rail line, is allowing passengers on board by scanning microchip implants. There are currently approximately 2,000 biohackers in Sweden, and SJ estimates that about 10% of them will start using the service. Customers will still need to buy tickets online through the SJ website or mobile app, but their membership number, linked to their tickets, will simply scan through the microchip. A SJ spokesperson told The Independent, “This is an interesting project that gives us ideas of how to enhance the digital customer experience even further.” Mobile Marketing via PSFK http://www.psfk.com/ June 27, 2017 at 05:00AM
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How Facebook Is Being Used To Sell Real Estate http://ift.tt/2shgXrG How Facebook Is Being Used To Sell Real EstateA woman in the UK wanted to sell her home the simplest way possible, and she did so by showing off her home during an arranged Facebook live stream Shanty Helim, the owner of a three-bedroom property in Rainham, East London, planned to sell her home through a Facebook live stream, while providing a virtual tour of the home. During the stream, viewers could ask Helim questions about the house. The viewers could also place bids through the Messenger application. Organized by real estate agents from HouseSimple, an online real estate company based in the UK, the event took place on June 22. Mobile Marketing via PSFK http://www.psfk.com/ June 27, 2017 at 05:00AM
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Mobile Tech on the Move: IDC Sees Q1 Spike in Wearables http://ift.tt/2sW0iw8
That’s the official announcement from the International Data Corporation (IDC). The IDC’s Worldwide Quarterly Wearable Device Tracker indicates that companies shipped a total of 24.7 million wearable devices during 1Q17, up 17.9% from the 20.9 million units shipped in 1Q16. “Fitbit finds itself in the midst of a transformation as user tastes evolve from fitness bands to watches and other products,” noted Ramon Llamas, research manager for IDC’s Wearables team. “This allowed Xiaomi to throttle up on its inexpensive devices within the China market and for Apple to leverage its position as the leading smartwatch provider worldwide. Now that Xiaomi and Apple have supplanted Fitbit, the next question is whether they will be able to maintain their position. “However, by no means should Fitbit be removed from the wearables conversation,” continued Llamas. “With a user base of 50 million, a strong presence within corporate wellness, and assets that keep it top of mind for digital health, Fitbit is well positioned to move into new segments and markets.” “The market is arguably still in the first phase of development, where companies are focused on seeding wearables into the market,” said Jitesh Ubrani senior research analyst for IDC Mobile Device Trackers. “It’s all about getting people accustomed to the idea of wearing a device. And the opportunity remains very enticing for traditional and fashion watch brands as the scale of the consumer electronics market far surpasses their world. “The second phase of development will be all about putting user data to good use,” continued Ubrani. “This is when step counts translate into healthier hearts and minds. And it’s also when we will start to see devices that actually augment our abilities and make our lives easier or more productive rather than just being another screen we keep an eye on.” The post Mobile Tech on the Move: IDC Sees Q1 Spike in Wearables appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 27, 2017 at 04:45AM
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aggity, RedPoint Global Aim to Deliver Personalized, Cross-Channel Campaigns http://ift.tt/2tfuV1P
The targeted area, we’re told, spans Mexico, Spain, and Portugal. “The partnership will meet the growing marketing technology needs of the respective markets,” the firm tells us. As part of their agreement, aggity will provide customer engagement services using the RedPoint Customer Engagement Hub solution, which combines the power of RedPoint’s market-leading customer data platform to create rich, dynamic unified customer profiles with its real-time customer interaction platform that intelligently optimizes customer engagement across all touchpoints and enterprise business functions. In short, with RedPoint, enterprises have a hub for connecting all their customer data, driving real-time decisions and intelligently orchestrating engagement with their customers. “Enterprises are increasingly looking to optimize customer engagement across all touchpoints and enterprise business functions, and RedPoint’s leading Customer Enagement Hub more than meets this need,” said aggity President and CEO Oscar Pierre. “Our clients are always looking for the best technologies, and partnering with a customer engagement technology leader like RedPoint will help us deliver on our promise to provide exceptional cross-channel marketing services.” To learn more, check out aggity here and RedPoint here. The post aggity, RedPoint Global Aim to Deliver Personalized, Cross-Channel Campaigns appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 27, 2017 at 04:15AM Teads Integrates Chatbot Into Outstream Video Ads http://ift.tt/2sKzsIE Teads said it has integrated a chatbot within outstream video ad formats, technology that Tommy Hilfiger is using for its TMY.GRL chatbot. The arrangement will enable the brand to extend its reach beyond Facebook Messenger. The initial campaign will launch in English on both Teads’ inRead Landscape for desktop and inRead Vertical on mobile devices. The bot is accessed via a call to action laid over the video creative, which encourages users to engage. The call to action is dynamic based on the time of day. Tommy Hilfiger’s chatbot enables consumers to explore pieces from the brand’s new collection by answering questions that help identify the customer’s specific tastes and sizes. To purchase products suggested by the chatbot, customers are transferred to tommy.com, where the items will have already been placed in their basket. The video advertising integration was developed by Teads Studio, the creative team formed following Teads’ acquisition of Brainient in 2016. advertisement advertisement Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH June 26, 2017 at 08:41PM Mercedes Campaign For The 'Obsessed' http://ift.tt/2sfgA15 Mercedes-Benz is launching its biggest digital and social media campaign of the year to promote its high-performance division known as AMG. Developed with creative shop R/GA and media agency Merkley + Partners, the "Join the Obsessed" campaign celebrates the brand's 50th anniversary by highlighting the unit’s innovations. A first for Mercedes-Benz, a mobile video was developed in tandem with Facebook’s Creative Shop to help ensure the content would receive maximum exposure. "The execution reflects the fact that marketers continue to look for ways to maximize real estate on mobile so this is an example of thinking beyond the limitations and borders of sometimes limiting aspect ratios in social media to showcase immersive content," the client stated. “Join the Obsessed” debuts on Facebook and Instagram with a video inviting people "obsessed" with driving to view the explanatory video Summer, followed by shorter, model-specific videos. The campaign continues with subsequent Facebook Canvas units depicting an obsession in numbers, followed by carousels on both Instagram and Facebook aimed at boosting overall awareness of AMG since many Americans aren’t as familiar with the AMG brand as Mercedes-Benz. Also the program is supported with paid media on Facebook and Instagram and organically on Twitter and YouTube.
advertisement advertisement Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH June 26, 2017 at 04:12PM WPP Agency Consolidation Continues http://ift.tt/2sK8NM9 WPP continues to consolidate brands throughout its agency empire. The holding company has confirmed that it is placing the e-commerce specialist Salmon, which it acquired in 2013, under the Wunderman fold. Separately it’s merging two healthcare communications agencies -- greyhealth group (ghg) and Sudler & Hennessey—in the Australia-New Zealand region. Wunderman is launching a new division called Wunderman Commerce to which Salmon will contribute. Salmon will continue to operate as a standalone brand within Wunderman, working with both Wunderman and other WPP companies. Salmon has operations in London, Amsterdam, New York, Seattle, New Delhi, Beijing and Melbourne. According to the holding company, the addition of Salmon will enhance Wunderman’s offering to include enterprise-level retail and mobile commerce capabilities. Salmon’s expertise includes delivering strategy, platform integration and customer experience solutions across platforms including IBM Watson Commerce, SAP Hybris, Intershop and Magento. advertisement advertisement Salmon in turn will gain access to Wunderman’s clients, global scale, CRM capabilities and offshore marketing automation centers. The new merged entity in the AUNZ region will be known as Sudler Sydney, and it’s designed to create one bigger agency with broader capabilities across the healthcare communications sector. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH June 26, 2017 at 04:12PM |
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