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A Do Not Disturb While Driving Feature Is Coming To Apple’s New iOS http://ift.tt/2u5KVkP A Do Not Disturb While Driving Feature Is Coming To Apple’s New iOSBeta testers in iOS 11 get to try out the new 'Do Not Disturb While Driving' mode The newest beta release for iOS 11 launched on June 21, giving developers access to an upcoming feature for the operating system: a ‘Do Not Disturb While Driving’ mode that was announced in June at Apple’s Worldwide Developer Conference. The feature detects when the user is in a vehicle based on the speed on the speed of travel from their GPS, or when the phone gets connected to a car’s USB port or Bluetooth signal. Anyone who texts someone in this mode receives an automated message informing them that the person they contacted is driving and can’t respond. ‘Do Not Disturb While Driving’ mode will not entirely prevent drivers from using their phones: they can still access music and receive navigation assistance. When the iOS 11 launches in September, all users of the new operating system will have access to the feature. Mobile Marketing via PSFK http://www.psfk.com/ June 30, 2017 at 05:46AM
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Market Track InfoScout Combine to Link Marketing Activity to Sales Impact in the Omnichannel World6/30/2017
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Market Track, InfoScout Combine to Link Marketing Activity to Sales Impact in the Omnichannel World http://ift.tt/2sXRzLm
What will the new partners do? The cash and stock purchase of InfoScout by Market Track enables the linking of omnichannel marketing and pricing activity to actual sales results, positioning the combined set of intelligence to “close the loop” for the most complex and top-of-mind challenges facing CMOs today. “Market Track is accelerating progress toward its vision of delivering best-in-class, unified competitive business intelligence. We have a well-established foundation of providing insight into the marketing mix elements that influence where, when, and how consumers shop. Through partnering with InfoScout, we can link our rich business intelligence and insights with true sales impacts for virtually all categories purchased in-store and online,” said Dennis Moore, Chief Executive Officer, Market Track. InfoScout maintains America’s largest, most representative shopper panel, monitoring consumer purchase activity across online and brick-and-mortar retail channels. The company collects real-time purchase data across every key consumer category, from consumer electronics to CPG, and enables on-demand access for its clients. Through its purchase triggered surveys, InfoScout has revolutionized how clients combine shopping behaviors with the attitudes that drive them – breaking ground on a new dimension of mission-critical consumer insights. The combined business will enrich clients’ understanding of what influences consumers at every step of their purchase journey. “The opportunities ahead are exciting for our team, and transformative for our industry,” said Jared Schrieber, Co-Founder and CEO at InfoScout. “Where InfoScout currently provides valuable insights into omnichannel shopping activity, integrations with Market Track will enhance those insights by tying consumer purchases back to the advertising, promotions, and pricing that ultimately influence those consumer choices. To provide the full 360-degree view from points of influence through to actual purchases will be a big win for both legacy InfoScout and current Market Track clients.” The post Market Track, InfoScout Combine to Link Marketing Activity to Sales Impact in the Omnichannel World appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 30, 2017 at 05:46AM
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Add A 3D Hologram To Any Photo http://ift.tt/2s8OWn9 Add A 3D Hologram To Any PhotoHolo app uses volumetric imaging to add 3D images into pictures, and advertisers will be looking at how to capitalize upon this ability Good news for Star Wars fans out there—a software company has finally released the first-ever 3D hologram app that enables people to add holograms to photos! The holographic layer on the Holo app uses volumetric imaging that flawlessly integrates the image into its surroundings. At the core of the technology is 8i’s propriety capture technology. Instead of building holographic content from 3D modeling software, 8i captures images from real life. An array of cameras take footage of the subject (a celebrity, an animal, and so on) while the software blends all of the images into a realistic holographic figure.
Before coming to smartphones, 8i’s volumetric capture technology has been making waves for other reasons. On its blog, 8i shares past promotional opportunities including the creation of “Cycling Pathways to Mars” with Buzz Aldrin. Volumetric capture was also used on Emmy and Golden Globe winner John Hamm, who plays a hologram in the feature film Marjorie Prime. The technology allowed fans of the film to interact with the actor during the premiere’s after-party. The new app from 8i offers a lot of potential in terms of widespread adaptability. Just head on to the App store and try it out yourself. Mobile Marketing via PSFK http://www.psfk.com/ June 30, 2017 at 05:32AM Digital Marketing News: Content Is Still King Purchases from Email B2B Tech Influencer Marketing6/30/2017
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Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing http://ift.tt/2trteyw The post Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI June 30, 2017 at 05:30AM StubHub Names Olivier Ropars CMO http://ift.tt/2twXMiX Ticket resale marketplace StubHub named former eBay exec Olivier Ropars vice president and chief marketing officer. Ropars, who was at eBay for six years most recently, was the head of global performance marketing where he helped drive significant global growth over a three-year period. He started at eBay as the senior director of eBay’s European mobile shopping business. Ropars will be key to building a global marketing engine to power StubHub’s continued growth and reach throughout the world, said StubHub President Scott Cutler. “With extensive international experience and a proven ability to drive results, Olivier is the perfect fit for our organization as we innovate in our mission to connect fans to inspiring live event experiences across any screen — anytime, anywhere — worldwide,” Cutler says in a release. Ropars, who is an engineer with expertise in business, has held various roles as a strategist and growth leader prior to eBay in the technology and retail sector, including McKinsey & Company and Motorola, Inc. He is a graduate of UTC Compiegne in France and earned an MBA from the Kellogg Graduate School of Management at Northwestern University. advertisement advertisement Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH June 30, 2017 at 05:27AM
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Cut-Out Book Lets You Build Your Own Russian Constructivist Playground http://ift.tt/2soz4ku Cut-Out Book Lets You Build Your Own Russian Constructivist PlaygroundDesign studio Zupagrafika created a book for readers to take an interactive tour of the Russian architectural concept of constructivism Zupagrafika, a creative design studio based in Poland, designed a cut-out book around Russian constructivist architecture—a geometric architectural style that began in the 20th century in Russia. The book was imagined as an interactive learning experience for children and parents. The book takes readers into the perspective of a constructivist architect, focusing on different forms, colors and spatial imagination for building designs. The Constructivist comes with four pop-up buildings that readers can remove from the book and build by following the instructions. The models do not require additional supplies to construct. The Constructivist is available for purchase on Zupagrafika’s website. Mobile Marketing via PSFK http://www.psfk.com/ June 30, 2017 at 05:18AM
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Mobile Marketing: Here’s What Happened This Week http://ift.tt/2truphv
Insights Unlock Competition-Crushing Customer Loyalty, Says New inMarket Report SpotX Releases Support for DigiTrust to ‘Level the Playing Field’ TIME Tells All: Consumers Want More Custom Marketing Content First Look: Radius8 Joins Salesforce Partner Program CallRail Confirms International Numbers for Global Call Tracking Service Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter. The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 30, 2017 at 05:13AM
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Upcycled Chopsticks Are Turned Into New Pieces Of Furniture http://ift.tt/2stuA7o Upcycled Chopsticks Are Turned Into New Pieces Of FurnitureA startup company in Vancouver, Canada takes the city's discarded chopsticks and turns them into wooden decor In Vancouver, Canada, it’s estimated that over 100,000 disposable bamboo chopsticks from restaurants in the city get thrown away each day. To stop this wood from going to waste, Felix Böck created Chopvalue, a company that turns discarded chopsticks into home accessories and furniture. Böck, who attended the University of British Columbia as a forestry student, reached out to restaurants in the city to work with them on solving this problem. With their permission, he placed recycling bins in their establishments where customers could toss their used chopsticks. The bins get picked up and sent over the Chopvalue’s lab, where the contents are cleaned, coated in resin and hot-pressed to turn them into a flat material that Böck and others transform into various products. Over 800,000 chopsticks have been repurposed by Chopvalue since it was created in July 2016. Mobile Marketing via PSFK http://www.psfk.com/ June 30, 2017 at 05:03AM
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AppLift Issues New Mobile Ad Fraud Report http://ift.tt/2stPW4q
AppLift has just released a new study — “Mobile Advertising Fraud: The Next Battlegrounds” — revealing international fraud distribution data. “As a leader in the mobile ad space, we firmly believe it is our responsibility to not only focus our efforts on detecting and fighting ad fraud, but to also share our learnings with industry peers so that we can all better understand the risks and fight fraud together,” said Tim Koschella, CEO of AppLift. “As exemplified by the findings in this report, our fraud detection team meticulously studies each campaign for fraud risks to help advertisers make the most of their spend and gain high-quality users.” Findings include:
For the full report, click here. The post AppLift Issues New Mobile Ad Fraud Report appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 30, 2017 at 04:52AM
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GSMA Announces Additional Speakers for Mobile 360 Series – Africa http://ift.tt/2sXYWSZ
“Mobile 360 – Africa is now only two weeks away and we are looking forward to convening players from across the mobile ecosystem and adjacent industries to discuss the unprecedented opportunity that mobile provides to improve and enhance social and economic development in the region,” said Michael O’Hara, Chief Marketing Officer, GSMA. At Mobile 360 – Africa, CEOs and senior executives from leading mobile companies and from players across the digital ecosystem will address the most pressing mobile trends and issues. New speakers confirmed to join the existing line-up at Mobile 360 – Africa include:
For more details, check out the event’s official online presence here. The post GSMA Announces Additional Speakers for Mobile 360 Series – Africa appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 30, 2017 at 04:20AM |
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