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Exclusive: Industry Leaders Share Thoughts Ahead of G2E http://ift.tt/2hrxlGH
With over 450 exhibitors showcasing new gaming products, services and the latest in technologies; we’ll see everything from slot machines, VR, skill-based gambling machines, tournament solutions, iGaming, and so much more. There will also be industry experts speaking on a variety of trending topics relevant to the gaming world, bringing new and emerging business opportunities to the forefront of the industry. Earlier this month, MMW had the chance to speak with some industry leaders on what they want to get out of attending G2E this year. Here is what they had to say: MMW: At G2E this year, what are looking to accomplish or expecting to take away from the conference? Comment by Michael Carpenter, CEO at Ruby Seven Studios Inc. Michael: For me, G2E brings an efficient way to see the newest R&D (research & development) efforts of the game manufacturers and to see the trends in new content. We license a lot of content from real money game designers, whether that is the indie developers that provide games to IGT and Bally’s or with companies like Konami and Everi that we have direct relationships with. At the last G2E we actually met with the team from Inspired Gaming, who are a world leader in the field of virtual sports. That meeting helped solidify a content agreement for our social casinos. Comment by Seth Schorr, Chairman at the Downtown Grand Hotel & Casino Seth: Many of the companies I’m involved with will be promoting at G2E this year. Game Co. is one of these companies, and this will be their third year at the show. We’ll have a very large exhibit where Game Co. will showcase our videogame gambling machines (VGMs) and all of the new games/features; which we’re all very excited about. In terms of the Downtown Grand, we’re always looking to continue to show our involvement in eSports. We focus on being a forward thinking property, providing new experiences for our guests. Comment by Steve Neely, Chief Marketing & Operating Officer at Casino Del Sol Resort Steve: I’ve had a lot of success with seeing vendors at G2E and similar shows. I like to get a feel for what’s new in technology that can benefit us, and finding effective ways for it to help our business. I’m really pleased with the success that we’ve had in that direction in the past. I want to continue down that path with a focus on mobile. The main thing when it comes to mobile is how much further we can take it, without it becoming burdensome to our guest. It’s very complex for my in-house team to handle; adopting technology that can create a solution and make their efforts more efficient will be on my radar. More than anything else, I’m looking for what the potential is. What I’m not doing now or what I can be doing; then I can start finding the right people that can deliver it. Comment by Derek Stevens, Owner of The D Las Vegas and Golden Gate Hotel & Casino Derek: I will definitely be in attendance at G2E. I go every year, and always visit with a high degree of curiosity to find out what’s new and where the trends are going. It really impacts your thought process as a casino owner to see the latest innovations in the gaming industry. There were a number of interesting games and potential applications last year. Interestingly enough, most of the things we saw last year haven’t even hit the market yet, so I look forward to seeing what’s changed. Comment by Andrew Cardno, Founder & CTO at VizExplorer Andrew: We will be exhibiting at G2E as we have in the past, bringing with us a set of new and in development solutions intended to drive the gaming industry and its technology capabilities forward. We are growing our technology ecosystem with tableViz™ with ChipVue™ powered by ARB LABS, an industry-leading bet tracking and table game analysis solution we’ll showcase publicly at G2E for the first time. If you come by our booth, we can tell about our plans for a new application for any hospitality industry business looking to cut labor costs while ensuring quality guest services and positive revenue impact. And with the latest version of our player development tool hostViz™, we’ll introduce the next generation VizExplorer technology platform built for performance, stability and portability. As always, we’re most excited for G2E because it gives us the opportunity to talk face to face with industry leaders and get in touch with customers to learn about their unique business challenges. This year’s event will be held October 2-5 at the Sands Expo in Las Vegas. To learn more, click here. The post Exclusive: Industry Leaders Share Thoughts Ahead of G2E appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG September 25, 2017 at 06:05AM
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Popular Mechanics Unveils In-House DIY Workshop http://ift.tt/2fLuBAe Popular Mechanics Unveils In-House DIY WorkshopThe new studio will serve as a space for the editorial team to produce video content and test products Popular Mechanics has converted a 12-by-21-foot storage closet into a new “in-house content studio” called The Shop at Popular Mechanics, where the magazine’s editorial staff will be able to dabble in DIY projects, test-drive tools and produce informative video content. The company, which has long encouraged the “do-it-yourself” visions of homeowners, hopes the online content created in the soundproof workshop will help the brand expand beyond the pages of its magazine. The videos shot in the studio may appear on Facebook and Instagram, as well as on Popular Mechanics’ website. “It’s hard to be the magazine of doers when you’re on the 23rd floor of an office tower,” Popular Mechanics editor in chief Ryan D’Agostino told Adweek. “It’s good to have a space to play around and get your hands dirty.” Mobile Marketing via PSFK http://www.psfk.com/ September 25, 2017 at 05:45AM
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When it Comes to Reach – Accuracy Counts http://ift.tt/2wR0Nro
It appears that Facebook has some imaginary friends. That is, according to industry analyst Brian Wieser of Pivotal Research Group, who recently called out Facebook for misleading the market on what its actual reach is. According to Facebook’s claims, there are 41 million adults between the ages of 18 and 24. Weiser points out that according to data from the latest U.S. census, there are only 31 million adults in that age group. The same exaggeration in reach also holds true for other groups, including the next most-targeted group of 25 to 34-year-olds. According to Facebook, reach estimates are based on a number of inputs, including user behaviors, user demographics, location data from devices, and other factors. While Facebook claims that their figures are “not designed to match population or census estimates,” this inflation is likely happening for a simple reason – they do not know which devices belong to which people and, for that matter, which users are actually real. At the core of this issue is the reliance on falsely declared, so-called “deterministic data.” Despite recent efforts to get its users to supply their real personal data, Facebook is still almost entirely dependent on users to self-report their age, sex, location and other information. There is nothing to stop people from creating fake personas or profiles. And the big question is: how many profiles are fake? Some say as many as 140 million. This issue is not unique to Facebook. The fallacy of accurate self-identified data is all around us. How many of us of have logged onto the internet at a hotel and put in [email protected]? It’s the same when consumers fill out forms with bogus information — fake names and phone numbers and even fake zip codes like 12345. The effects of false deterministic data can be far-reaching. Deloitte recently released a report, entitled “Predictably inaccurate: The prevalence and perils of bad big data”, which revealed that half of all data on most consumers is inaccurate and one of the main reasons is self-reported data. These far-reaching claims are just the latest issue for Facebook who has seen its share of bad press for miscalculations, fake news and other worries that have some of the biggest advertisers in the world questioning how much they should spend on the platform. When you are one of the largest digital advertising platforms in the world, you have the responsibility to be accurate. Facebook, however, reportedly has 20 different third-party audit partners and, in its explanation for the massive discrepancy, rejected the notion it had done anything wrong. But many in the industry are saying that Facebook has real reason to embrace a much greater level of transparency. Facebook is undeniably good at scale, but buyers will call into question scale if they don’t trust the numbers. And it’s incredibly easy to sniff test data to make sure it is accurate. To help address this, Facebook rolled out new brand safety tools at Dmexco in Germany that gives advertisers access to where ads are likely to appear ahead of a campaign, as well as placements bought via its third-party partner, Audience Network. At the end of the day, it all comes down to sound data. Whether you are a brand advertiser spending money on Facebook or a data processor, everyone will agree that accuracy is the new name of the game. Bad data leads to poor targeting, inflated metrics and wasted media dollars which could easily result in a trust issue that the digital industry simply can’t afford. The post When it Comes to Reach – Accuracy Counts appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG September 25, 2017 at 05:33AM
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Panasonic’s New Fridge Brings Food On Demand http://ift.tt/2jZ4vhN Panasonic’s New Fridge Brings Food On DemandA new fridge designed by Panasonic is programmed to travel around a home to make it easier for elderly customers to have food brought to them Technology company Panasonic wanted to make it easier for those people too busy to stand up and retrieve food from their fridge by creating a movable model designed to travel to owner by responding to voice commands. The fridge moves around by using the similar sensor technology found in robotic vacuum cleaner. In a brief demonstration, a spokesperson requests the fridge come to the table explaining the fridge’s programming recognizes certain objects in a room, their location, and where its location compared to those objects. The sensors continual update as they explore a room, meaning any quick updates to a kitchen space won’t have the fridge hitting a recently moved chair. Panasonic made the movable fridge much smaller compared to standard fridges, making it lower to the ground. These design choices were likely to appeal to elderly customers or those who have limited mobility, as the fridge would appeal to them more than the typical customer. Panasonic presented the fridge as a part of it their “Better Living Tomorrow” collection shown at IFA, the world’s largest electronics trade show held in Berlin. Mobile Marketing via PSFK http://www.psfk.com/ September 25, 2017 at 05:31AM
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Learn Influencer Marketing 5 Ways http://ift.tt/2xuoQyf A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the past 20 years with the advent of disciplines like SEO, social media and content marketing, I’d say the momentum around influencer marketing has many of the same characteristics. It’s here, it’s still early and will continue to grow. While working with influencers isn’t all that new, my experience talking about influencer marketing with B2B brands (and many agencies) has taught me that many B2B marketers are not fully aware or confident about where working with influencers fits in their marketing mix. The good news is that we’ve been in the thick of B2B influencer marketing and content marketing for the last 6-7 years. Starting with experiments, we evolved our offering by practicing what we preach and introducing best practices and process to our clients. Today we’re delivering influencer content marketing services to major B2B and B2C brands including SAP, LinkedIn, State Farm and 3M. To learn what we’ve learned, I invite you to check out the following 5 events where I will be talking about influencer marketing from essentially 5 different perspectives. From New York to San Francisco to Milan, there’s something for everyone. Learn Influencer Marketing for Influencer MarketersSept 26: New York Learn B2B Influencer MarketingOct 4: Boston Learn About ABM & Influencer MarketingNov 7: San Francisco Learn About SEO & Influencer MarketingNov 9: Las Vegas Learn About Content & Influencer MarketingNov 15: Milan 5 Steps to Influencer Marketing AwesomeI know it’s possible you might not be able to attend the conferences listed above. So I’ll share a few tips to provide some direction for those just getting started with the idea of incorporating influencer collaboration with their marketing. Broadly, there are some universal truths to influencer marketing where content is the marketable asset produced. Here are 5 worth paying attention to: 1. Be specific. When setting goals for what’s possible, define your topic of influence specifically. Focus topics drive influencer identification as well as influencer content, SEO and social media themes. 2. Be the best answer. Map focus topics to your normal content, SEO, advertising and media relations plans.To be the best answer wherever customers are looking and influenced, it’s more effective if there is continuity of message across channels where buyers discover and consume solutions content. 3. Give to get. Brandividuals that play the game of influence will respond to compensation early, but most niche and brand influencers require romance. Start recruiting through social engagement long before you ask influencers to collaborate. 4. Collaborate to create. Invite influencers to make something together that drives the influencer’s objectives while at the same time, fuels brand objectives. At a minimum, influencer engagement results in content co-creation that can be repurposed by the brand for demand gen programs. Also consider the power of pride. When influencers invest in creating something that makes them look good, they will be inspired to share and help your brand reach new audiences. 5. Measure smart. Inputs, outputs and outcomes of influencers and their communities relative to your content collaboration is essential. When content is part of your influencer collaboration, then you’ll have all the measurement opportunities with any other content marketing program as well. The key is to map KPIs of working with influencers to business goals for your brand. Whether you are in New York for Advertising Week, Boston for Marketing Profs B2B Forum, San Francisco for Dreamforce, Las Vegas for Pubcon or Milan for SMXL, I hope to see you so we can connect and learn from each other about the amazing world of influencer marketing. Do you have proven community management, content and influencer engagement skills? Work with TopRank Marketing! If you are an experienced influencer marketing professional and would like to join a team that is fast tracking growth and working with some amazing brands, then be sure to check out our careers page or contact me directly: lodden at toprankmarketing .dot com.
© Online Marketing Blog - TopRank®, 2017. | Learn Influencer Marketing 5 Ways | http://ift.tt/faSbAI The post Learn Influencer Marketing 5 Ways appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI September 25, 2017 at 05:31AM
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mHealth News: The Headlines You Might Have Missed http://ift.tt/2xzByxn
Stratus Video Opens New Facility to Support Sustained Company Growth HIMSS-Elsevier Digital Healthcare Award Asia Pacific 2017 Winners Programmatic Health Council Simplifies Programmatic Advertising for Healthcare Marketers VirtualHealth Teams with Wellth to Drive Patient Adherence to Medications First Look: Compulink to Unveil Pediatric EHR Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today. The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG September 25, 2017 at 05:05AM
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DIY Polaroid Camera Prints Out Moving Images http://ift.tt/2y3tSoO DIY Polaroid Camera Prints Out Moving ImagesThis reinvented Polaroid camera is made to create GIFs rather than photos GIF-a-holics rejoice! Turns out the fantasy of Harry Potter-esque moving images has become a reality, thanks to designer Abhishek Singh. Putting a whole new take on the classic Polaroid camera , turned it into a GIF printing machine. Inspired by the Polaroid OneStep, to use the Instagif NextStep, you simply take videos the way you would photos, and they’re created into GIFs. Singh even shared the his how to process, including codes and design files so anyone can make their own DIY Instagif NextStep. Mobile Marketing via PSFK http://www.psfk.com/ September 25, 2017 at 05:02AM
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G2E 2017: JCM Global to Host Live Esports Tournament http://ift.tt/2ynck2N
“Esports is a global phenomenon and is slowly making its way into the casino industry. However, there are operators, regulators, and even some suppliers, who still need more information how esports works. That is why we are hosting this live esports tournament – to help G2E attendees connect with and gain a better understanding of this gaming spectacle,” said JCM VP of Marketing Tom Nieman. Esports consultants Spawn Point is producing the event, which will feature 16 nationally ranked players from the Las Vegas area. The competition takes place Tuesday, October 3 from Noon to 4 p.m., and Wednesday, October 4 from Noon to 4 p.m., with the final round taking place 3:30 p.m. The entire event is staged in the Esports Arena in JCM’s booth #4039. G2E takes place October 3-5 at the Sands Expo Las Vegas. The event will also be live casted on Twitch TV, extending the viewership to Twitch’s global audience. “Our goal is to enable integrated resorts and racetracks to harness the energy and excitement of esports,” says Spawn Point Co-Founder Kevin Mercuri. “Esports is more than a new entertainment option, it’s a powerful channel by which casinos and racetracks can attract an entirely new generation of players. This live demonstration at G2E will help attendees gain a direct understanding of this emerging opportunity.” To learn more about JCM Global, click here. The post G2E 2017: JCM Global to Host Live Esports Tournament appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG September 25, 2017 at 04:49AM
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Gamblit Gaming Brings Game Show Magic into Casinos http://ift.tt/2y1UgPN
One of the most successful gameshows of all time, Deal or No Deal originally launched in 2000, and has travelled to 75 territories around the world, reads a shared media release. So how does it all work? Deal or No Deal Poker Special will hit casino floors on Gamblit’s Model G™ interactive multiplayer game table and Deal or No Deal Poker will offer an engaging single-player experience on Gamblit’s TriStation™ hardware. Both titles set to launch in 2018, will feature exciting real-money gaming mechanics as players compete to uncover the highest value briefcase in the ultimate challenge of striking a deal to win big or risking it all. ”I’ve loved Deal or No Deal ever since I watched the first episode with my family,” said Darion Lowenstein, Chief Marketing Officer at Gamblit Gaming. “Now being able to re-create the excitement, intensity and pure FUN of the massive global hit show with friends or as a single player in the modern arcade – the casino – is both a personal and career high.” The post Gamblit Gaming Brings Game Show Magic into Casinos appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG September 25, 2017 at 04:24AM
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PurpleList Podcast Episode 6: The Patient Will See You Now http://ift.tt/2jTGzMo PurpleList Podcast Episode 6: The Patient Will See You NowWe caught up with Walter to discuss his sci-fi esque predictions on the future of health Doc.ai, Scanadu and GenLife founder Walter de Brouwer was so inspired by the tricorder device in Star Trek that he set out to create one IRL. And that he did. Although not yet released on the market, his team at Scanadu created the Scanadu Scout which you can hold to your temple and it will give you your health results—everything from blood pressure, temperature, heart rate, and pulse oximetry—in just 10 seconds. I caught up with Walter to discuss his sci-fi esque predictions on the future of health. Listen to it the episode now by subscribing to the podcast on iTunes! Mobile Marketing via PSFK http://www.psfk.com/ September 24, 2017 at 07:22PM |
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