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World Baseball Classic Delivers Highest Rating With U.S.-Mexico Game

https://www.mediapost.com/publications/article/413434/

The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ever for the sports event.



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March 12, 2026 at 12:21PM

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Gaut Oversees Product Management For Novus

https://www.mediapost.com/publications/article/413401/

The new hire is known for creating successful delivery standards while mitigating risk.



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March 12, 2026 at 10:59AM

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Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates

https://www.mediapost.com/publications/article/413342/

An analysis found the "majority of impressions available for purchase lack program, and episode level information, genre classifications, quality, ratings." Research was conducted by Peer39, which specializes in pre-bid targeting/post-buy analysis.



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March 11, 2026 at 07:47AM

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Nissan Leaf Named 'Supreme Winner' By Women Jurors

https://www.mediapost.com/publications/article/413347/

The Women's Worldwide Car of the Year includes 86 women journalists from 55 countries across five continents who cast their vote after months of testing, analysis and debate.



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March 9, 2026 at 04:22PM

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Google Head Of Search Nurtures Human Reasoning, Thinking

https://www.mediapost.com/publications/article/413313/

Does Google prohibit reasoning skills or teach humans to think? As AI takes hold, Liz Reid, VP/head of search at Google, has some strong ideas on the subject. She has been working at Google for more than 20 years, mostly in Maps and Search.



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March 9, 2026 at 07:37AM

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Malicious Ads Through In-App Networks On The Rise

https://www.mediapost.com/publications/article/413259/

iOS apps face three times more malicious ads than Android apps, putting users at risk and triggering drops in non-game app rankings and store complaints, according to data published by AppHarbr Research from cybersecurity firm GeoEdge.



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March 5, 2026 at 11:21AM

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TDA Boulder Wins AOR For First Interstate Bank

https://www.mediapost.com/publications/article/413206/

The remit includes a strategic brand overhaul and a creative campaign.



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March 5, 2026 at 11:21AM

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Google Non-Skip Ad Concerns Bleeding Into YouTube

https://www.mediapost.com/publications/article/413229/

YouTube Android and iOS apps are showing persistent overlay ads, just as Google launches general availability of "Video Reach Campaign Non-Skip Ads" in Google Ads and Display & Video 360.



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via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

March 4, 2026 at 09:53AM

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AI Running Fraud Network Across More Than 25M Devices

https://www.mediapost.com/publications/article/413150/

Mobile apps generate hidden in-app browser activity to load websites in the background and convert mobile-origin activity into web traffic. IAS Threat Lab has determined the threats are as a result of AI.



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March 2, 2026 at 08:58AM

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Google To Enforce Minimum Budget For Demand-Gen Buys

https://www.mediapost.com/publications/article/413153/

The update ensures campaigns have adequate budget for the initial "cold start" phase as AI models learn and optimize for performance, according to Mattia Tommasone of the Google Ads API Team.



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via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

March 2, 2026 at 08:58AM