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Marketing Vets Launch New Social Shop and Form Strategic Partnership With Mediasmith http://ift.tt/2oW4O9Z Three marketing technology veterans--Deirdre Catucci, Mike Gentile, and Tim McHale--are teaming up to launch Madison Avenue Social, a new agency focusing on mobile and social campaigns for B2C and B2B clients. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH April 30, 2017 at 10:48AM
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Don’t Mess with Mom, Marketers: Personalized Advertising Dissed by UK Mothers http://ift.tt/2oShWOx
One proof comes from an April, 2017 poll of UK users of online parent site Mumsnet, which “showed respondents had little love for being pursued so directly, with privacy concerns a primary reason why.” An April, 2017 survey of more than 1,000 Mumsnet users in the UK found some positive sentiment toward personalized ads: 46 percent of respondents agreed that personalized ads made sense since “personalization is the future.” Forty nine percent said they would rather see “ads that fit my age, personal situation or online behavior than random ads.” The remainder of respondents were generally more against than in favor of personalized or retargeted advertising. “The study found only 6 percent of respondents liked seeing ads from a previously viewed website show up on subsequent sites, while just 16 percent were indifferent about it,” reports eMarketer. “The largest share of respondents (32 percent) said they “hate” the practice.” Significantly, two-thirds of those surveyed said they would be unhappy to see targeted advertising that is based on either their online behavior or on data they had provided to an advertiser. Bottom line? The strategy failed with 68 percent of respondents, who admitted they would not be more likely to buy an advertised product because of personalized advertising. “It’s in nobody’s interests to show people ads they don’t want to see, or that make them scrabble for the ‘close tab’ button,” said Mumsnet CEO Justine Roberts of the study’s results. “If personalized advertising isn’t done sensitively, the risk is that users will opt for the nuclear ad blocker option. Transparency is absolutely key—web users need to be consulted, to feel informed and to be offered tools that allow them to easily opt out.” The post Don’t Mess with Mom, Marketers: Personalized Advertising Dissed by UK Mothers appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG April 27, 2017 at 10:59PM
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Coloring Book Encourages Reflection On Climate Change http://ift.tt/2paT7Qd Coloring Book Encourages Reflection On Climate ChangeBy making the data more tactile, the Climate Change Coloring Book encourages people to think through the pressing issue Ever since the adult coloring craze hit the market, the relax-inducing books have been populating every corner of every bookstore. But would you manage to reach your zen and keep your cool, if instead of detailed mandalas, you were tasked with tracing how Arctic sea ice looked like 20 years ago and coloring in what has been lost since then? Brian Foo, an artist and programmer, wants to tap into the contemplative power of coloring and combine it with scientific research and data visualization to help you think about the issues surrounding climate change. Some of the activities include coloring a US map showing where carbon emissions from fossil fuels are the greatest or coloring a year of air pollution in Beijing to see how it affects the health of the local population of over 21 million. Spreading over 40 pages, printed on fully-recycled paper, using plant-based ink, the book features 20 coloring activities accompanied by written descriptions of the issues, research and sources. The Kickstarter campaign has been fully funded in less than a week, but backers can still get a copy for $15. Climate Change Coloring Book Mobile Marketing via PSFK http://www.psfk.com/ April 27, 2017 at 10:47PM CMO Study Hopes to Help Marketers ‘Separate Hype from Reality’ in Mobile Marketing http://ift.tt/2qlTeGg For mobile marketers seeking to separate hype from reality, help is on the way. To assist CMOs in taking advantage of mobile technologies to increase customer engagement, The CMO Club, in partnership with Oracle Marketing Cloud, has just released “The CMO Solution Guide, Beyond the Hype, What Really Works in Mobile Marketing.” According to the official media release emailed to MMW, The study details best practices that CMOs can apply to build a “fit-for-use,” effective and integrated mobile marketing approach within existing budgets. It includes insights from senior marketing executives from leading brands such as Mastercard, Brocade, Cirque de Soliel, Staples, Lenovo, CAN Capital, RealMassive and The Mobile Marketing Association. Mobile devices are increasingly becoming the primary way that consumers interact with brands. For marketers, this shift to mobile presents a huge opportunity to increase customer engagement and deliver truly personalized experiences that generate tangible and predictable business results. To help marketers cost-effectively capitalize on this opportunity and integrate mobile marketing best practices across the marketing mix, the study includes insights from a range of industry leaders. From the announcement: CMOs can use the study to learn about the eight mobile strategies that senior marketers deploy to effectively engage customers and prospects. In addition, the study provides a step-by-step guide on how to develop a mobile marketing action plan that covers eight key areas:
“Mobile marketing is all about visibility, velocity and value for customers and consumers from brands who tailor individual customer needs and customize content throughout all steps of a customer’s journey,” said Pete Krainik, CEO and Founder, The CMO Club. “Having a clear roadmap to decipher what really works is essential. This CMO curated guide provides senior marketers a way through the hype via proven CMO insights to build a viable mobile strategy that aligns marketing spend with customer preference and business results.” To download the report, click here. The post CMO Study Hopes to Help Marketers ‘Separate Hype from Reality’ in Mobile Marketing appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG April 27, 2017 at 10:43PM
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AutoDraw Can Turn You Into A Digital Artist By Perfecting Your Drawings http://ift.tt/2oPkjAD AutoDraw Can Turn You Into A Digital Artist By Perfecting Your DrawingsAutoDraw lets you doodle to your heart's content and recognizes the shapes you're trying to create, offering more perfectly drawn alternatives There’s a tool out there that will let you digitally draw perfect subjects, thanks to A.I technology. A.I Experiments, a site powered by Google with open sourced code for individuals to submit their own machine learning experiments, features a pretty neat one called AutoDraw. The site lets you doodle to your heart’s content and recognizes the shapes you’re trying to create, and offers you a set of suggestions with more perfectly drawn alternatives. The options are a result from a collaboration between machine learning and artist contributions to the site. Like the autocorrect feature on iMessage, but with drawn on images. It also has a range of other tools that let you draw specific shapes, pick colors, add text, move, resize, and rotate, and download in PNG format to share your work. AutoDraw works on smartphones, computers, and tablets. Mobile Marketing via PSFK http://www.psfk.com/ April 27, 2017 at 10:33PM
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Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads http://ift.tt/2paUlLk The post Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI April 27, 2017 at 10:31PM
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Mobile Marketing: Here’s What Happened This Week http://ift.tt/2qdQZss
IAB Touts New First for Mobile Ad Spend Marketing Magnets: TripAdvisor Reveals Most Visited Spots by Travelers GetResponse Rolls Out New Mobile Editor for Landing Pages Mobile Marketing Platform Aims for Industry First with Location-Based Data Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter. The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG April 27, 2017 at 10:14PM
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Snapchat Is Bringing A Little Of AR To The World With New Lenses http://ift.tt/2qdPnfp Snapchat Is Bringing A Little Of AR To The World With New LensesSnapchat now allows users to blend a variety of objects seamlessly with their immediate surroundings through the rear-facing camera on their smartphone Snapchat is taking its beloved filters or lenses one step further. With the launch of its new “World Lenses”, you can interact with 3D objects through your phone’s camera. “While snapping with the rear-facing camera, simply tap the camera screen to find new lenses that can paint the world around you with new 3D experiences,” reads the company’s announcement. The technology used is actually quite impressive, judging from Snapchat’s videos that demonstrate users being able to blend a variety of objects seamlessly with their immediate surroundings, and even automatically scaling the size when placed further away. It can all be done with absolute ease, just like placing a sticker on a picture you’ve already taken. Mobile Marketing via PSFK http://www.psfk.com/ April 27, 2017 at 10:05PM
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Smart Locks Are Targeting The Vacation Home Market http://ift.tt/2oDAu9b Smart Locks Are Targeting The Vacation Home MarketHosts who use HomeAway can provide their guests with a virtual key code instead of a physical key HomeAway, a vacation rental company similar to AirBnB, wants to make it easier for hosts to enable guests get inside their homes while they’re away. By partnering with August Home, a company that specializes in creating smart household appliances, hosts can purchase August’s smart lock and keypad to instead provide guests with a virtual key code they can use during their visit. The August smart lock works by setting up a virtual code for someone to key in. An owner can send someone a code and have that code only operate for a few weeks, hours, minutes, or during a specific date. When a guest has booked a location with HomeAway, the guest receives the virtual code through email or text message. The code expires on the guests’ departing date. Hosts who use HomeAway should expect to spend nearly $400 on August’s smart lock, keypad, and the Wi-Fi bridge to connect the system to their home. Mobile Marketing via PSFK http://www.psfk.com/ April 27, 2017 at 10:05PM GSMA Shines Spotlight on Mobile for Girls in ICT Day http://ift.tt/2paHLfi Ahead of the weekend, the GSMA celebrated the annual ITU Girls in ICT Day with students from The Bridge Academy in Hackney, highlighting the exciting learning and career opportunities in science, technology, engineering and mathematics (STEM) areas. According to a provided statement outlining the efforts, the group of Year 8 (12-13 year-old) schoolgirls from The Bridge Academy spent the day at Wayra, Telefónica’s start-up accelerator, where they worked with developers to create a virtual reality (VR) experience, heard success stories from young entrepreneurs from Acorn Aspirations, and learned more about careers experiences from a number of female executives. “We are thrilled to again be participating in the ITU’s Girls in ICT Day,” said Michel O’Hara, Chief Marketing Officer, GSMA. “Mobile technology has become central in the everyday lives of billions of people around the world and this will only increase in the years ahead, as nearly everyone and everything is connected by mobile. We want to ensure that young women are preparing themselves to take a leading role in this mobile-first future, by focusing on STEM subjects in their education and then pursuing and advancing in careers in technology.” Speakers for the London Girls in ICT Day programme included: Elena Sinel, Founder and CEO, Acorn Aspirations We’re told that a major highlight of the day was the virtual reality experience led by Ada Rose Edwards of Samsung, where the students had the opportunity to do some basic programming and to edit a VR environment using the Google Cardboard viewer, mobile devices and laptops. The girls later put their VR experiences to use with an immersive virtual tour from Google Expeditions. “Following on the Women for Tech programme and the Youth Mobile Festival, both launched at this year’s Mobile World Congress in Barcelona, Girls in ICT Day offers another opportunity for us to highlight the importance of technology in education and careers for young women in Barcelona,” said Therese Jamaa, General Manager, Mobile World Capital, GSMA. “We also want to help young women understand the breadth of careers available to them in the technology industry, from engineering and technical roles, to marketing and sales, and more. The possibilities are endless!” The post GSMA Shines Spotlight on Mobile for Girls in ICT Day appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG April 27, 2017 at 09:58PM |
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