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Mobile Marketing

FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-Receipts

3/31/2021

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FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-Receipts

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flexEngage, a provider of personalized smart receipts for retailers, is working with Movable to help clients provide content in e-receipts at a critical moment in the purchase cycle.

The goal is to “harness the power of personalization to deliver exciting new digital content to email audiences,” states Alex Bean, digital production manager at flexEngage.  

Movable Ink delivers personalized content across customer touchpoints based on behavior, contextual data, third-party insights and business logic.

flexEngage, now the official app of Movable Ink, will be able to deliver compelling visual content in e-receipts, it says. 

Vitamin Shoppe, which has been moving from paper toward e-receipts, “brought FlexEngage and Movable Ink, both existing partners, together to personalize our digital receipts,” states Scott Devlin, vice president of Applications at Vitamin Shoppe.

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Movable Ink makes Healthy Awards information available to FlexEngage, which displays it to the customer at the top of the receipt, Devlin adds. 

 

 

 





Mobile Marketing

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March 31, 2021 at 05:06PM
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Study Shows What Consumers Understand About Changing Ad Preferences Data Regulations

3/31/2021

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Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations

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The advertising industry continues to roll out new protocols around online data and consumer privacy. Are consumers really aware of the changes? What are their thoughts?  

Deciding how to approach customers and reach new ones as the industry navigates a post-cookie and post-identity reality isn’t easy. Consider these findings from thousands of consumers in the United States and the United Kingdom.  

LoopMe’s opt-in GDPR compliant survey, fielded in March 2021, was delivered to 142,976 consumers via their mobile device. The data is based on responses from 2,410 U.S. consumers and 3,395 UK consumers.

The study is titled Understanding Consumer Ad Preferences & Online Data Regulations.

Consumers do not believe their online data is secure or understand how it is used.

  • 58% of U.S. consumers do not believe their online data is more secure than it was a year ago, compared with one in two UK consumers.
  • 15% have a clear understanding around how companies use their online data for advertising, compared with 18% in the UK.
  • 34% do not read website cookie and privacy policies before continuing with content browsing or video viewing, compared with 48% in the UK.

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UK respondents are somewhat more trusting in regards to the security of their online data with one in two saying they do not believe in their online data being more secure than a year ago, vs. 58% in U.S.

It turns out consumers prefer the exchange of ads for free content.

  • 85% of U.S. consumers view advertising in exchange for video or editorial content, compared with 88% in the UK.
  • 49% of US consumers are most comfortable receiving ads the way they have been delivered for decades, via TV, radio, and direct mail.
  • One in five U.K. consumers are most comfortable receiving ads on websites and prefer this type of advertising to receiving ads via their social media feed.
  • 75% of U.S. consumers find unsolicited calls and texts the most intrusive experience, compared with 68% in the UK.

Websites and apps help consumers make their smartest purchasing decisions.

  • 27% of U.S. consumers find websites and apps the most helpful in making smart purchasing decisions -- ranking highest above all other types of advertising, compared with 29% in the U.K. 
  • One in two U.S. consumers find repetitive creative messaging the most off-putting form of advertising, compared with 45% in the UK.
  • One in five U.S. consumers find the most off-putting ads are those for products they do not need, compared with 22% in the UK.




Mobile Marketing

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March 31, 2021 at 03:38PM
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Podcasting Is Putting The Sizzle Back In Radio -- Er I Mean Audio -- Advertising

3/31/2021

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Podcasting Is Putting The Sizzle Back In Radio -- Er, I Mean Audio -- Advertising

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So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices.



Mobile Marketing

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March 31, 2021 at 02:23PM
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Always Have A Backup: Why B2B Marketers Must Be Prepared

3/31/2021

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Always Have A Backup: Why B2B Marketers Must Be Prepared

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Hard drive platter in clean room in engineer's hand image.

Hard drive platter in clean room in engineer's hand image. Are you ready for World Backup Day? For World Backup Day we want to explore the importance of backing up not only your business’ data, but why B2B marketers should always have a backup plan B — and preferably also a plan C and D — at the ready. “Don’t be an April Fool. Be prepared. Back up your files on March 31st,” the World Backup Day website admonishes for the annual day celebrating the importance of backups, which falls just ahead of April Fool’s Day. I remember the first backup I made 37 years ago, when I decided that my heavily-modified BASIC code for the 300-baud computer bulletin board system (BBS) I operated needed to be safely duplicated, in case anything ever happened to the single copy in existence. On that day in 1984 I had to borrow a second Commodore 1541 5.25" floppy disk drive to backup my BBS program and the data my callers left in the form of public and private text messages — the precursor to modern email. I still vividly recall the sense of reassurance I felt having completed that first backup — my data safeguarded at least to the extent that I was able to achieve at the time. I still have those two floppies, and about a decade ago I successfully used a piece of hardware to hook up my old disk drive to my modern computer, while a utility copied the disks into a format that present day Commodore 64 emulator programs can read. Those old files then became a part of my regular backup scheme. Let’s take a look at both smart data backup strategies and why, as B2B marketers, we should always be prepared for the unexpected — and not just when it comes to potential data loss.

Successful B2B Marketers Use Sound Backup Practices

A sound backup practice is fundamental to the success of any business, especially to today’s technology firms that operate almost entirely in the digital realm, creating mountains of potentially irreplaceable data. Relying solely on the type of cloud-based syncing provided by Google Drive, Microsoft OneDrive, Dropbox or countless others is scarcely better than having no backup plan whatsoever in place, as these services typically only offer file synchronization meant for convenience when hopping from one computer or device to another, while a dedicated stand-alone backup program exists solely to protect your data and provide a perfectly restored copy in the event of any number of unforeseen data emergencies. Similarly, relying too heavily on hard drives using Redundant Array of Independent Disks (RAID) technology can also offer a false sense of protection, as the system is not meant to be a data backup measure, but simply a data redundancy solution. What are some of the elements of a robust data backup strategy? Let's examine some of the options.

Cloud, Offline, Offsite, Multiple Copies & More

In the digital realm, a smart data backup plan involves keeping multiple copies of your information in several locations and on a number of different media formats, with a goal of ensuring that even multiple failures can’t delete your priceless data for good. Even if the backing up of your data is handled by a specialized team within your company, in today's world that is more remote oriented than ever, many B2B marketers are working from several computers and devices — oftentimes not even located at a centralized office location — which means that we all need a backup strategy that can protect both our professional and personal files. Important and sometimes overlooked factors of a trustworthy data backup plan are:
  • It Needs To Be As Automatic As Possible
  • It Needs To Incorporate Regular Restoration Testing
If backup software is installed on all of your computers, that's not enough, as it should be set up to automatically perform backup operations on a regular basis. In the earlier days of personal computing — the nearly forgotten term we used for the novel and unusual practice of having a computer entirely for home use — backups typically couldn't be run automatically, and were instead only done when time was available and when we happened to remember. Today's backup programs make it relatively easy to schedule regular backups, which can also be encrypted for an added measure of security, especially when the resulting backup archive files are stored in the cloud. Detailing a thorough data backup strategy is beyond the scope of this article, however here are several resources to help guide those looking to set up or improve their existing backup plan on this World Backup Day:
  • Wikipedia's backup entry offers a detailed introduction to the concepts and terminology of modern data backup practices
  • Reddit channels such as r/DataHoarder offers its 433,000-plus members tips and tactics for robust backup solutions
If we've already successfully implemented a sound data backup strategy, are there lessons we can apply to our professional and personal lives?

Stay Ahead Of The Marketing Game By Having Plans B, C, & D At The Ready

As important as data backup contingencies are, it makes sense to apply similar strategies to our professional and personal lives, to ensure that when a change of plans inevitably happens, we’ve got the situation covered with backup plans thought out ahead of time. Unforeseen circumstances are minimized when you've taken the time to plan for a wide array of likely — and unlikely — scenarios, and often what sets the best B2B marketers apart is the thorough approach they've taken to planning for many varying situations. As with data backups, smart planning in marketing involves finding solutions to potential roadblocks — whether it's choosing who will fill in for you should you be on sick leave during an important meeting, or having a plan B and C in place for any number of typical business issues that arise. The human form of the cloud's data backup is knowing who is able to be your own backup when you can't be there in person. We don't yet have automatic methods to transfer our individual knowledge from one person to another, however each of us can help others in our organizations by documenting important workflows and procedures. [bctt tweet="“Often what sets the best B2B marketers apart is the thorough approach they've taken to planning ahead for many varying situations, including having plans B, C and D at the ready.” — Lane R. Ellis @lanerellis" username="toprank"]

Plan Ahead & Avoid Plan 9 From Outer Space Snafus

via GIPHY Don’t just wing it when agendas go awry, or your efforts will start to look like the low-budget special effects in the cult classic film Plan 9 From Outer Space, as savvy clients and associates can tell the difference between dealing with a professional who has a solid plan B in place and one offering only a toy flying saucer dangling from fishing line. This World Backup Day, as you reexamine your data backup plans, also take time to think about what you can do to help share your unique knowledge with key people in your firm and industry. Ready to take your own marketing to the next level? Contact us today and see why firms including Adobe, LinkedIn, SAP, 3M, Dell, Oracle and many more have chosen TopRank Marketing.

The post Always Have A Backup: Why B2B Marketers Must Be Prepared appeared first on B2B Marketing Blog - TopRank®.





Mobile Marketing,SEO

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March 31, 2021 at 05:32AM
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Apple Sets Date For WWDC Event Creates Exciting AR/VR Rumor

3/30/2021

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Apple Sets Date For WWDC Event, Creates Exciting AR/VR Rumor

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Apple just scheduled its always anticipated annual Worldwide Developers Conference for June 7 through 11 -- but an accompanying graphic in the announcement gave some Apple watchers a possible clue to what’s cooking at headquarters in Cupertino.

At the top of the document was the illustration of a young woman or girl staring into a half-closed laptop. The potentially newsworthy detail is that she’s wearing a pair of glasses with no side stem. Unusual! Significant?

Maybe.

The Verge website jumped right in, noting that details of the conference itself were typically “opaque” but said “there might be a tantalizing hint: is the memoji character’s glasses simply showing a reflection from their laptop? Or could Apple finally be gearing up to announce its long-rumored VR headset and AR glasses?”

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Engadget’s bit of tech Kremlinology was even more detailed, pointing out the memoji looked as if it were referencing an unintentionally hilarious YouTube video by Apple’s vice president of engineering.  “Everything in the image is positioned to look like a reference to a Craig Federighi meme that made the rounds after last year's WWDC,”  the story said, and the reflection captured on eyeglasses seemed like it “might be a hint that we'll get our first glimpse at Apple’s wearable Glass in a few months.”

On Twitter, a pile of tweets quickly pointed the same way. “Apple’s#WWDC21 announcement went out and the Memoji’s are wearing glasses…hmmm”” tweeted a fellow who identified himself as a podcaster for StarWarsNewsNet. Many tweets followed, picking up the same clue that Apple would use the WWDC event to announce it, whatever, exactly, it is. Something to do with virtual reality.

CNET  recently compiled a kind of chronology of published rumors about Apple’s purported virtual reality and/or augmented reality headsets being in the pipeline. Those are to be followed by smart glasses, coming…..well, soon.

Marketing Daily asked Apple to respond to the rumors, but has gotten no response.

The WWDC is where Apple often makes major software and sometimes hardware introductions and is a big deal for computer tech expert.  In the past, tickets to the show were sold for as much as $1,599 each and sold out in hours, or even minutes after they went on sale. Last year, and again this year WWDC will be a virtual event because of the pandemic.

This year, Apple said,  “Free for all developers, WWDC21 will offer unique insight into the future of iOS, iPadOS, macOS, watchOS, and tvOS.” No mention of AR or VR or glasses at all. But don’t be surprised.





Mobile Marketing

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March 30, 2021 at 08:23PM
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In Marketing Prank VW Teases Name Change To Voltswagen

3/30/2021

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In Marketing Prank, VW Teases Name Change To Voltswagen

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There seems to be no shortage of electrifying news on the automotive front this week. 

In what turned out to be an April Fool’s Day prank, Volkswagen now says it is not changing its name to Voltswagen. However the automaker is embracing electric vehicles, unveiling a campaign for its ID.4 electric SUV yesterday.

An alleged draft version of a press release about the name change was briefly available on the company's media site Monday before being taken down. Then Tuesday morning a "real" release said “Voltswagen” will be placed as an exterior badge on all EV models with gas vehicles sporting the VW emblem only. Exterior and interior signage will soon roll out to all Voltswagen properties and dealerships nationwide, per the release. By the end of the day, the company confirmed it was just a publicity stunt, which clearly succeeded based on the number of stories it generated by reporters and editors who were duped. 

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The draft release and then the "real" release attracted investor attention. It sent VW shares 4.7% higher on the Frankfurt stock exchange and in the U.S., the company’s American depositary receipts rose as much as 12% Tuesday before sliding near the close after the company confirmed the name change was a joke, closing up 9%, observed The Wall Street Journal.

Jokes aside, the Volkswagen Group became the first major automaker to support the goals of the Paris Climate Agreement, with an added target of a 30 % reduction in the company’s carbon footprint by 2025, and net-carbon neutrality by 2050. A resulting commitment to sell one million EVs worldwide by 2025 will see more than 70 electric models launched across the VW group brands by 2029, according to VW.

Meanwhile, Lexus staged the world premiere of the LF-Z Electrified concept car from its home base of Tokyo at 6 a.m. ET.  It incorporates driving performance, styling, and technologies envisioned for realization by 2025, according to the automaker.

The unveiling marks the luxury automaker’s plans to accelerate the development of electric vehicles. 

Lexus aims to offer electric variants of all its models by 2025, with the sales ratio of electric vehicles exceeding that of gasoline-engine vehicles. By 2050, Lexus aims to achieve carbon neutrality throughout the lifecycle of its entire model lineup – from the manufacturing of materials, parts and vehicles, to vehicle logistics, to the final disposal and recycling of older vehicles. 

“In addition to the growing social mission of carbon neutrality and compliance with the Sustainable Development Goals of the United Nations, customers’ lifestyles and values are changing and diversifying at a speed previously beyond imagination,” according to the automaker. “The social environment, mobility needs, and customer lifestyle demands have evolved as part of the evolving luxury landscape.”

Since the launch of the RX 400h – the world’s first luxury electrified model – in 2005, Lexus customers have purchased nearly two million electrified vehicles, as of the end of 2020 and currently, offers nine models of hybrid electric vehicles and battery electric vehicles in approximately 90 countries and regions around the world.

Mini is also making its electric future known with the unveiling of the Mini Electric Pacesetter as the new Safety Car for the ABB FIA Formula E World Championship race series. The vehicle connects the brand’s electrified future with the racing history of John Cooper Works. The car was created out of the new Mini Cooper SE as part of a collaboration between Mini Design, BMW Motorsport, the FIA and the Formula E, according to the automaker.

The Mini Electric already demonstrates how “driving fun” and electric mobility go together, says Bernd Korber, head of Mini. 

“However, the Mini Electric Pacesetter inspired by John Cooper Works goes at least a step further and blends the performance character of the John Cooper Works brand with electric mobility,” Korber says in a release.

This extreme version of the Mini Electric is not intended for use on public roads. But it does reveal one of the directions the automaker could take with the electrification of the JCW brand, he says.





Mobile Marketing

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March 30, 2021 at 08:23PM
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Retailers Adapt To Resale-Loving Shoppers

3/30/2021

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Retailers Adapt To Resale-Loving Shoppers

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A new study shows that the resale shopping bug shows no sign of slowing and is spreading well beyond the young fans of sites like ThredUp, Poshmark and the RealReal.

Almost half­ -- 48% -- of all Americans shopped resale during the pandemic, especially intensifying their spending on home décor.

This research, from mobile marketplace OfferUp, in conjunction with Global Data, finds that home product sales had the fastest growth, up 17%, with 35% of those in its survey saying they shopped for such items.

That includes a scramble for the furniture that emerged as quarantine must-haves, such as desks, which were the most-searched-for items for four months straight. Home workout equipment also dominated searches and sales, with OfferUp detecting a 231% jump in demand for weights, a 152% rise for dumbbells and a 127% increase in interest in treadmills from January to December.

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Analyzing metrics from its 56 million buyers and sellers, OfferUp also found that 58% did at least some level of redecorating. Many made their nests more comfortable, with significant increases in sales of beds, sofas and rugs. Others went for function, adding items like room screens and desk chairs.

The company also says 11% of Americans moved due to the pandemic, with 35% of those nomads transitioning to suburbs. About 40% say they moved to get more space, which also spurred more furniture purchases.

OfferUp, which also owns Letgo, is based in Seattle.

Surprisingly, the survey found that clothing resale fell 13%, as interest in workwear and fashion declined. But there were some significant exceptions. And many -- including investors -- expect that decline in clothing resales to change. Shares of ThredUp, which had its initial public stock offering recently, climbed as much as 43% on its first trading day. With the IPO, the thrift-store-turned-tech-titan raised $168 million, achieving a valuation of $1.3 billion.

Rival Poshmark, which made its public debut several months ago, saw its stock price doubled on the first day.

While both companies report growing sales, it’s clear all this working from home is altering the way people shop. Poshmark released quarterly results earlier this month, its first report since going public. And while revenue for the period grew by 27% to $69.3 million, the company lowered its sales estimates in the coming quarter.

In an interview with CNBC, Poshmark’s CEO attributed the scaled-back hopes to ongoing COVID restrictions. “Different parts of the country are behaving quite differently,” said founder and chief executive officer Manish Chandra. He told CNBC that sales in Florida are growing fast while New York is lagging. “So, we are accounting for the state-wide differences.”

And at the RealReal, which focuses solely on luxury consignment, revenue also declined 10%, to $84.6 million.





Mobile Marketing

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March 30, 2021 at 05:25PM
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Google Play Apps Still Unlawfully Collect Children's Data Advocates Tell FTC

3/30/2021

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Google Play Apps Still Unlawfully Collect Children's Data, Advocates Tell FTC

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Google continues to mislead parents by representing that apps on the Play Store intended for young children under the age of 13 comply with a federal law regarding children's privacy, advocates say in a new FTC complaint.



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March 30, 2021 at 05:04PM
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Tool Helps Firms Comply With Anti-Spam Laws

3/30/2021

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Tool Helps Firms Comply With Anti-Spam Laws

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DRT Cyber Inc. has launched an email privacy-compliance platform to help companies observe anti-SPAM legislation worldwide. 

The new tool, RAVEN, is platform- and client-agnostic, covering emails sent from mobile devices, laptops or web interfaces, the company says. It is now being offered in beta to a select group of clients prior to rollout.

RAVEN is designed to help businesses comply with “the stringent, complex and evolving local and international anti-SPAM laws,” states David Taylor, president of DRT Cyber and parent VersaBank. RAVEN will help avoid “costly and damaging inadvertent errors,” Taylor adds. 

The solution acts as a centralized system of record for all consents and unsubscribes for all email platforms, the company says. 

It is configurable by customers and allows for organization-specific rules or groups of users within a company.

In addition, RAVEN covers one-to-one emails sent by employees using such platforms as Outlook or Gmail, and email blasts from bulk mail platforms and CRM systems. 

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The firm adds that RAVEN integrates with existing email client and server solutions.  

Compliance is “a massive and continual challenge for businesses globally — one that can come with a huge cost, both monetary and reputational, for those that are unsuccessful in doing so," Taylor says.

VersaBank provides digital banking and cyber-security solutions.

 

 





Mobile Marketing

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March 30, 2021 at 04:32PM
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Albertsons Google Strike Tech Partnership As Online Shopping Expands Into Search Maps

3/30/2021

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Albertsons, Google Strike Tech Partnership As Online Shopping Expands Into Search, Maps

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Albertsons and Google announced a multi-year partnership Tuesday to make shopping easier and more convenient for millions of consumers. The grocery store chain is in 2,253 neighborhoods. The two companies have been quietly collaborating for the past year.

Numerous teams at Google have been working with Albertsons employees to implement at range of technologies and services aimed at making the customer experience more efficient. One example provided includes the integration of Google Search and Maps to help shoppers easily find what they need.

Another example points to shopping with Google Pay, and integrating Google Cloud AI technologies such as Vision AI, Recommendations AI, and Business Messages into operations to create a predictive online grocery engine.

The shopping information will become available in the stores’ Business Profiles on Maps and Search, like delivery providers, pickup and delivery windows, fees, and order minimums. It initially will roll out mobile Search starting with Instacart and Albertsons stores in the U.S., with plans to expand to Maps and other partners.

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The two also are working on an online ordering system that will make it easier customers to get groceries for pickup and delivery by linking the availability of store merchandise available in mobile search. This functionality is coming to Google Maps later this year.

This summer, Google also will team up with the U.S. supermarket Fred Meyer, a division of The Kroger, on a pilot in select stores in Portland, Oregon. After the consumer places an order for pickup on the store’s app, they can add it to Maps. The app will send the consumer a notification when it’s time to leave, and let them share their arrival time with the store.

The consumer's estimated time of arrival continually updates based on location and traffic conditions. This helps the store prioritize the order so it will be ready as soon as the consumer arrives. With this technology, check-in becomes part of the Google Maps app.

Google said that this year the company is on track to bring more than 100 AI-powered improvements to Google Maps such as the ability to navigate indoors with Live View, powered by a technology called global localization.

The technology uses artificial intelligence to scan tens of billions of Street View images to understand the consumer's location, and helps to understand the precise altitude and placement of objects inside a building, such as on a store shelf, in airports, or transit stations, as well as retail stores in malls. 

Live View can help someone find the nearest elevator and escalator in an airport, or locate an ATM machine.

The technology will begin to roll out in the coming months in select airports, malls, and transit stations in Tokyo and Zurich, with more cities on the way. 

Data from partners like The Weather Company, AirNow.gov and the Central Pollution Board support information about weather condition in a specific area. This information will become available on Android and iOS in the coming months. The weather layer will be available globally and the air quality layer will launch in Australia, India, and the U.S., with more countries to come. 

 

 

 





Mobile Marketing

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March 30, 2021 at 09:35AM
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