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Uber Wants To Help Commuters Get To Work With Express Pooling http://ift.tt/2BPis9c Uber Wants To Help Commuters Get To Work With Express Pooling Uber Express Pool asks users to walk to the nearest convenient pick-up location to save time and money on daily commutes How many times have you been stuck in an Uber Pool while the driver loops around and around trying to find the next rider? (Which, by the way, could very well be across the street). Uber is finally fixing this glitchy GPS consequence with Uber Express Pool. After a three-month pilot in Boston and San Francisco, the ridesharing app rolled out its new product in six more cities: Los Angeles, Washington D.C, Denver, Miami, Philadelphia and San Diego. The new service asks riders to walk a few blocks to a designated meeting spot, rather than having the driver travel to where the user is standing. Cars are hailed by area, and the option is 50% cheaper than its cousin Uber Pool. This move is inserting Uber into the daily lives of commuters who might already use it for a night out, but get to work on public transportation. By reducing fares and setting up efficient pick-up points, much like bus stops, Uber is tapping into a new and more consistent market. Although, as Wired points out, there’s a potential downside: environmentally-friendly public transit in big cities could be negatively impacted, as well as traffic patterns with more cars on the road. Mobile Marketing via PSFK http://www.psfk.com/ February 26, 2018 at 05:45AM
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Toyota’s Magazine Insert Ad Is A Sensory Experience http://ift.tt/2ETbVwQ Toyota’s Magazine Insert Ad Is A Sensory Experience InStyle magazine's March issue will feature an interactive ad that lets readers get a feel for the Japanese auto maker's new Camry The upcoming March issue of women’s fashion magazine InStyle will feature a sensory advertisement for automotive manufacturer Toyota‘s 2018 Camry. The insert will transport readers directly inside the new midsize sedan, complete with relevant sights, sounds, sensations and scents. By placing their thumbs on the ad’s built-in sensors, consumers will have the experience of gripping the car door handles, pulling them open to reveal the interior of the vehicle where they will smell the new leather and view the car’s features, including their own heart rate pulsing on the dashboard. This creative 3D gatefold insert took 6 months to make in collaboration with communications and advertising agency Saatchi & Saatchi, and is the first of its kind, partaking of the trend towards interactive, engaging adverting. VIDEO Mobile Marketing via PSFK http://www.psfk.com/ February 26, 2018 at 05:30AM
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Non-Profit Service Connects Volunteer Translators To Refugees http://ift.tt/2BSPHbt Non-Profit Service Connects Volunteer Translators To Refugees Tarjimly is streamlining the often time-consuming process of finding translators, while providing a valuable service for free A new service called Tarjimly is helping refugees and their aid workers connect with people who speak their language and can help translate. The platform is not only streamlining a process which can take hours or days during times when a quick response is critical, but it’s also saving help organizations lots of money. A typical translator fee is around $80 an hour, while Tarjimly counts with 2,528 translators who do it on a volunteer basis. Tarjimly works through Facebook Messenger, but according to Tech Crunch, plans of expansion are on the way, with an independent Tarjimly app that will allow for communication across different platforms. The software uses machine learning to determine which volunteer is most likely to answer the fastest when matching refugees to interpreters. The non-profit is using a grant-based model, but plans to scale up and monetize from government agencies and other NGOs as the platform grows, and people want to keep it going. Mobile Marketing via PSFK http://www.psfk.com/ February 26, 2018 at 05:23AM
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Fyber and Partners Launch New In-App Header Bidding Technology http://ift.tt/2F3SqAX
We’re told that Fyber has partnered with AdColony and Tapjoy, two of the world’s leading mobile advertising platforms, to launch FairBid’s beta. FairBid is the first product Fyber has launched under its new unified branding and product strategy, bringing together all former acquisitions under one brand. So how does it all work? Fyber FairBid levels the playing field between different classes of buyers by eliminating the “waterfall” that exists in most mediation solutions for in-app inventory. Fyber’s proprietary FairBid technology allows mobile in-app publishers to maximize ad monetization by enabling all types of demand to compete in one place, side-by-side in a flat, fair, and transparent auction. It brings together programmatic demand from DSPs, direct campaigns, and SDk-mediated networks all into one, simultaneous auction, letting the highest bid win. “FairBid makes no judgement as to which is the better buying mechanism. We understand that many app publishers and buyers of in-app inventory wish to take advantage of the rich creative options SDKs support. The industry needs a solution that eliminates hidden and unfair “first looks” given to some buyers in a waterfall-based auction, and finally brings a state of header bidding – that has been proven successful for desktop – into the in-app environment,” said Offer Yehudai, President at Fyber. “At the end of the day, demand is demand.” The post Fyber and Partners Launch New In-App Header Bidding Technology appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG February 26, 2018 at 05:12AM
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50 Social Media Marketing Influencers to Learn From in 2018 #SMMW18 http://ift.tt/2FypmQ6
It’s that time of year again for the conference extravaganza known as Social Media Marketing World. Each year I pull together a list of influential voices that are engaging on social networks around the topic social media marketing. My goal? To help showcase speakers for people in the industry to learn from and follow. Why are these people influential? That’s a great question. I would answer with, “Why is anyone influential?”. Because they have specific expertise that they share publicly, consistently and in a way that improves the knowledge, skills and perspectives of those who follow them.
When I started out in my digital marketing career, it was thanks to connecting with some generous people that had a lot more experience than me that I was able to overcome introversion and reluctance to write and become an international keynote speaker, author and blogger with over 1.4 million words written so far. What I have learned about influence is that it is not self-assigned. Influence is earned by being helpful, effective and relevant as well as having reach. Influence is also earned by mentoring those who are coming up in the industry. While working with influencers transfers influence by association, helping others become influential is when earned influence really skyrockets. In this year’s list of Social Media Marketing Influencers there are many people who demonstrate this kind of helpfulness and I am encouraging those influencers as well as our community of readers to nominate up and coming social media marketing leaders. You can find more details on that at the end of the post. About the Methodology for this List: Specific Scope: Rather than scan the entire social web, the starting data set for this list is having been named as a speaker for the SMMW18 conference. Mike Stelzner and Phil Mershon of Social Media Examiner do an amazing job of hand picking speakers for this conference and this list is an extension of their research and expertise into finding, qualifying and recruiting over 180 social media marketing speakers. IRM Platform Assisted: Ranking of the people in this list leverages data and algorithms from Traackr, an influencer relationship marketing platform. Unlike the vast majority of lists like this that are published online, this list considers many more data sources than just Twitter. To provide a better sample across the web, Traackr ranking can include citations and links from data sources such as blogs, publications, Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, and Google+. Ranking data sources and scoring: For the ranking, this list leverages a combination of data points including:
Each of these signal sources are factored into the algorithmic ranking for identified influencers with a focus on topical relevance, resonance of message with the audience and then audience reach. The result is a combination of broad based influencers as well as individuals with a very specific focus and very high resonance and relevance scores. What I like about pulling this list together is seeing a number of new faces as well as as a variety of disciplines and specialties represented. This list of 50 industry experts speaking at Social Media Marketing World is worth checking out as you plan which presentations to see, who to follow online and who to meet. Kim Garst @kimgarst Donna Moritz @sociallysorted Brian Fanzo @isocialfanz Koka Sexton @kokasexton Madalyn Sklar @madalynsklar Dan Gingiss @dgingiss Ian Anderson Gray @iagdotme Jeff Sieh @jeffsieh Viveka Von Rosen @linkedinexpert Neal Schaffer @NealSchaffer Josh Elledge @joshelledge Robert Rose @robert_rose Gini Dietrich @ginidietrich Carlos Gil @CarlosGil83 Darren Rowse @problogger Mark Schaefer @markwschaefer Tamara McCleary @tamaramccleary Mark Mason @masonworld Rebekah Radice @rebekahradice Brooke B. Sellas @madsmscientist Tyler Anderson @tylerjanderson Samantha Kelly @tweetinggoddess Ian Cleary @iancleary Mari Smith @marismith Mike Stelzner @mike_stelzner
Andy Crestodina @crestodina Bernie Borges @bernieborges Alex Khan @1alexkhan Peg Fitzpatrick @PegFitzpatrick Chris Penn @cspenn Michael O’Neal @inmikeswords Brian Solis @briansolis Park Howell @parkhowell Nicky Kriel @nickykriel Melanie Deziel @mdeziel Andrea Vahl @andreavahl Jay Baer @jaybaer Steve Dotto @dottotech Ann Handley @marketingprofs Lee Odden @leeodden Guy Kawasaki @GuyKawasaki Shaun McBride @Shonduras John Jantsch @ducttape Jessika Phillips @jessikaphillips John Lee Dumas @johnleedumas Roberto Blake @robertoblake Shep Hyken @Hyken Jasmine Star @jasminestar Bryan Kramer @bryankramer Brian Peters @brian_g_peters If you want to follow all 50 of these fine folks, then check out the speaker list on the SMMW18 conference schedule page. What about non-digital influence? I think this is a great question because not everyone that is influential (especially in the B2B world) spends as much time tweeting, blogging and posting Instagram photos as many of the influencers listed above do. And yet they are highly influential. For example, here are several more speakers that are pretty influential to me, even though they are not on the list above: Amisha Gandhi (client), Beverly Jackson, Brian Clark, Chris Brogan, Konnie Alex (client), LaSandra Brill, Shannon Paul, Tim Washer, and Ursula Ringham to name a few. Suffice it to say, I think when you are deciding on which influencers to work with, it’s important to get out of the digital bubble and consider offline-specific influencers as well – especially in B2B. Big Questions About Influencer Lists & Influencer Marketing:
These are some of the most common topics that come up through my agency’s influencer content marketing consulting with brands like Dell, SAP, LinkedIn, 3M and even mid-market companies like DivvyHQ or Cherwell Software. I’ll be tackling these questions and more in my presentation at Social Media Marketing World 2018. Here are the details: How Content Plus Influence Equals Results: The Confluence Equation I hope to see you there! NOMINATE YOUR PEERS!I know some folks are feeling left out and others would have added other social media marketing speakers to this list. Lists are exclusive by nature, but I think it would be amazing for the experts on this list as well as our readers would nominate up and coming industry social media marketing pros that are consistently providing useful expertise, leadership and engaging with their communities. Please leave full name, title, company and Twitter handle (or other social profile) of your nominee in the comments. I will follow this list up with a People’s Choice style list of Rising Social Media Stars after the conference.
© Online Marketing Blog - TopRank®, 2018. | 50 Social Media Marketing Influencers to Learn From in 2018 #SMMW18 | http://ift.tt/faSbAI The post 50 Social Media Marketing Influencers to Learn From in 2018 #SMMW18 appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI February 26, 2018 at 05:04AM
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Your Online Presence Feeds This Automated Knowledge Base http://ift.tt/2F5U8BN Your Online Presence Feeds This Automated Knowledge Base Users can ask Molly questions about people in their network, which are then automatically answered according to data scoured from social media A startup launched by Chris Messina (creator of the hashtag), Esther Crawford and Ethan Sutin last summer is looking to scrape data from various social media channels to generate a centralized database for every individual user. The platform, Molly, allows users to ask questions and receive automatic answers according to the data scoured from all over the individual’s online presence. The idea is to eventually make Molly into an AI chatbot of which anyone could ask questions about anyone to simplify the exchange of information that is readily available online, but can be a pain to look for. For example, a user could ask the bot where to suggest meeting a friend for coffee, and the bot would answer based on both parties’ preferences. Right now Molly answers questions regarding featured profiles—mostly famous or high-profile people who want one place where they can answer fans without having to repeat the same thing over and over. Questions that can’t be answered automatically from their Instagram, Facebook or Twitter profiles are forwarded to users and saved for future responses. The platform also sends quizzes to build up its information base. According to Tech Crunch, once Molly opens profiles to the public, everyone will be able to control access to their own database, so so not only approved people can use the tool to look into a user’s social profiles. So far the startup has raised $1.5 million in funding, although it is not making attempts to monetize the service just yet. Mobile Marketing via PSFK http://www.psfk.com/ February 26, 2018 at 05:02AM
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Smaato Serves Record Mobile In-App and Video Impressions in 2017 http://ift.tt/2ETf93A
The results were published in Smaato’s Q4 2017 Global Trends in Mobile Advertising Report, which offers key insights into the worldwide mobile programmatic advertising landscape based on in-depth analysis of the quarter’s ad impressions on the Smaato platform. “Mobile advertising is growing extremely fast worldwide, especially in high-value categories including video and targeted in-app content,” said Arndt Groth, President of Smaato. “Smaato as a platform has experienced a substantial increase in both volume and pricing, a trend we expect to continue as we expand into other markets and create innovative new products for buyers and sellers.” The report also notes that Smaato delivered 87% ad spending growth in the Americas and 61% growth in EMEA, the two regions with the highest increases. In 2017, the company also observed several massive growth factors that have changed mobile advertising significantly in the past few years — namely, significant growth from mobile video and in-app advertising. In-app advertising accounted for 96% of global ad spending. In-app advertising has taken over the mobile advertising market, growing from 80% of total ad spending on the Smaato platform in 2016 to 96% in 2017. In-app’s domination of mobile ad spending last year was a global phenomenon, with in-app holding at least an 87% share of ad spending in each of the top 20 mobile advertising markets worldwide. Compared to mobile web, in-app ads also boasted much higher eCPMs, more user engagement and increased advertiser demand in Q4 2017. Want to know more? Download the full report here. The post Smaato Serves Record Mobile In-App and Video Impressions in 2017 appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG February 26, 2018 at 04:38AM
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mHealth News: The Headlines You Might Have Missed http://ift.tt/2sUYeIp
Stayhealthy Leverages Pop Culture to Achieve Healthier Outcomes for Brands and Consumers Santa Clara Family Health Plan Taps Healthx Mobile Engagement Suite to ‘Engage and Activate Their Members’ PresenceLearning Expands Its Battery of Offerings SEERS AI Enters China and Hong Kong Medical Imaging Market Toughened Up: SnapMD Bolsters Virtual Care Management Programming Interface Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today. The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG February 26, 2018 at 04:05AM Google Releases Leaderboard At MWC To Rank Web Site Speed, Tools To Verify Increases http://ift.tt/2ETetao  At Mobile World Congress (MWC) on Monday, Google will release several tools to increase and verify the speeds of mobile websites. The Brand Leaderboard is an infographic that illustrates the leaders in mobile speed from Forbes Most Valuable Brands list. Leading the group is ESPN.com with a 1.4-second website load time. Apple follows with 1.5 seconds. Starbucks, Lexus, and Zara round out the top three with 1.6 seconds, 1.8 seconds and 1.8 seconds, respectively. Some 53% of websites are abandoned when a mobile visit takes more than three seconds to load the page, according to Google data. For starters, the mobile Speed Scorecard allows site owners to compare the mobile speed of their website with other companies' websites, based on real world data from the Chrome User Experience Report. The report, a database of real user latency data, powers the Speed Scorecard. It shows the speed of thousands of page web site load times in 12 countries across the globe. advertisement advertisement A site should load and become usable within five seconds on mid-range mobile devices with 3G connections -- and within three seconds on 4G connections -- wrote Jon Diorio, group product manager of Google Ads, in a blog post. And even one-second improvements could increase conversion rates. A slow mobile site doesn't just frustrate customers -- it can limit a company's business. "In retail, we see that for every one-second delay in page load time, conversions can fall by up to 20%," wrote Diorio. So along with the Speed Scorecard, Google introduced the Impact Calculator, a tool that estimates the revenue impact that could result from improving the speed of a mobile site. It can tell site owners the amount that is gained by reducing load time by two seconds versus one second. Google recently added expanded support in accelerated mobile pages for Shopping ad campaigns. Later this year, AdWords will begin processing click measurement requests in the background to speed up how quickly a landing page loads. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH February 25, 2018 at 11:10PM Motorola: Don't Be Compulsive About Your Phone Use http://ift.tt/2oo3RKn Motorola is out with a new campaign it’s calling Phone-Life Balance. That’s right, the inventor of the mobile phone now worries that people are being a bit too compulsive about their phone habits. There’s a bit of irony there. Makes me think of Amazon’s recent move to open brick-and-mortar book stores in a number of markets after single-handedly decimating the physical book store industry. The Motorola campaign is multifaceted and includes a clever new video from Ogilvy called “Hello, Vacation,” that depicts some rather sad behavior on the part of real vacationers—glued to their phones instead of taking in the wonders of the world at which they are physically present, like the pyramids in Egypt, the Eifel Tower, Old Faithful to name a few. The spot ends with this message: “connected? or disconnected? next vacation try a little phone-life balance.” advertisement advertisement Another Ogilvy spot will be released soon. As part of its broader phone-life balance effort, Motorola developed a global study of phone use behaviors in partnership with Harvard’s Dr. Nancy Etcoff, a psychologist and expert in mind-brain behavior and the science of happiness. The study produced this startling and somewhat sad statistic: 53% of Gen Z respondents described their phone as a best friend. Reminds me a bit of the movie “HER” about a guy (Joaquin Phoenix) who falls in love with the voice of his computer’s operating system. And a third of respondents prioritize their smartphone over engaging with people they care about and want to spend time with. Not that much time, I guess. In addition to the Ogilvy spots, Motorola has taken other steps to promote phone-life balance including an online quiz consisting of 10 questions to better understand your relationship with your phone. You can take the quiz atphone-lifebalance.com. Also, Motorola is working with the SPACE Phone-Life Balance App, which offers a 60-day program to help smartphone users become more mindful of their phone usage. There’s other stuff, but I think you get the general idea. I think we all know how awesome smartphones can be. But if you’re focused on it while touring the pyramids or some other amazing site, yeah you probably need help.
Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH February 25, 2018 at 06:27PM |
Ahead of the weekend, MMW learned that Fyber — a leading technology company creating solutions for smarter ad monetization — announced the launch of Fyber FairBid, the world’s “first and only mechanism” to achieve a true state of header bidding for the in-app environment.
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Smaato, a global real-time advertising platform for mobile publishers and app developers, announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4 2016.
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