MasterCard Is Working To Make AR Retail Seamless

10/31/2017

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MasterCard Is Working To Make AR Retail Seamless

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MasterCard Is Working To Make AR Retail Seamless

MasterCard Is Working To Make AR Retail Seamless

For people who find shopping a painstaking ordeal, ODG's augmented reality experience might make the process second nature

With more and more people doing their shopping through their mobile phones, the Osterhout Design Group (ODG) cannot resist the idea of creating augmented reality shopping. Together with Mastercard and Qualcomm, shoppers can now shop from home or shop in-store without going from rack to rack through the help of ODG’s R-9 smartglasses.

AR shopping is described to be the future of shopping in which the shopping experience entails using AR glasses, Qualcomm’s iris scanning tech, and Mastercard’s seamless payments. Once the user wears the AR glasses, he or she can gain access to the item’s details without even touching it. Shoppers can also create full outfits effortlessly. Moreover, shoppers can also see extra clothing items through the online inventory – items that cannot fit in the physical store anymore.

The AR shopping experience is definitely something new. But the world is moving towards making processes more convenient, and it won’t be a surprise if shoppers would prefer this complete digital shopping experience.

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October 31, 2017 at 06:15AM

AppsFlyer Releases New Performance Index

10/31/2017

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AppsFlyer Releases New Performance Index

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The AppsFlyer Performance Index has been, the company touts, “the industry-standard report card for mobile advertising since 2015.”

If you’re not familiar, the report offers app marketers a detailed view of the best media sources for their campaigns – per region, category and platform.

And now we can confirm a new edition is available. In the new report, readers will get to peruse:

The AppsFlyer ROI Index
Find out which media sources deliver results where it matters most – your bottom line
Average sessions per user
The engagement-driven KPI is now factored in the Power Rankings (in addition to retention and volume)
Regional fraud rate per network
Advanced fraud signals have been factored in the index – with a significant impact on the rankings

Want to know more? Get the index here.

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October 31, 2017 at 05:56AM

Baccarat Hotel Illuminates With Own Brands Crystal Collection

10/31/2017

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Baccarat Hotel Illuminates With Own Brand’s Crystal Collection

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Baccarat Hotel Illuminates With Own Brand’s Crystal Collection

The Baccarat Hotel in New York offers “experimental acquisition” for its guests – an immersive crystal shopping experience unlike any other

What better way to showcase a brand’s crystal collection than to use its hotel as a showroom. The Baccarat Hotel in New York offers “experimental acquisition” for its guests – an immersive crystal shopping experience unlike any other.

At the Baccarat Bar, the exquisite and majestic chandelier steals the spotlight. The drinks are served in elegant crystal glasses. Immediately, it feels like entering a showroom where the hotel’s crystal goods are put on display but minus the pressure of actually purchasing any of it.

Nonetheless, once guests take a seat, they will be given two menus – the food and drink menu and the crystal menu. The crystal menu is a catalog that shows the 180-piece crystal collection of Baccarat. If the guests aren’t satisfied, perhaps the 88-page custom catalog will answer any technical query about the crystal goods.

All crystal good orders will ship directly from the flagship store to the buyer’s address of choice. As with Baccarat’s tradition, all orders will arrive in a red box.

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October 31, 2017 at 05:46AM

BeyondCurious EpiServer Launch Personalization Accelerator

10/31/2017

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BeyondCurious, EpiServer Launch Personalization Accelerator

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On Monday, MMW learned that BeyondCurious — a digital transformation consultancy — has partnered with global software company, EpiServer, to develop “an accelerator program that will empower retail companies to innovate customer experience using personalization technology.”

Top brands know personalization is key to delivering differentiated brand experiences that deepen consumer engagement and loyalty.

We’re told that the launch of the Personalization Accelerator will allow brands to effortlessly create the right moments for customers across all digital channels, build intelligent personalization strategies and make positive changes immediately.

“Having worked with numerous Fortune 1,000 companies, many of them in the retail industry, we recognize the pain points and the immediate needs particularly for the retail industry,” said Nikki Barua, CEO of BeyondCurious. “By collaborating with EpiServer, companies benefit from our rapid insight-driven methodology and Episerver’s best-in-class artificial intelligence and machine learning technology as an integral part of an overall digital strategy and journey to customer centricity.”

For more information on the Personalization Accelerator, click here.

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October 31, 2017 at 05:40AM

Alternative Credit Agency Lets Immigrants Bring Their Credit With Them

10/31/2017

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Alternative Credit Agency Lets Immigrants Bring Their Credit With Them

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Alternative Credit Agency Lets Immigrants Bring Their Credit With Them

Alternative Credit Agency Lets Immigrants Bring Their Credit With Them

Nova Credit wants to make it easier for immigrants to take out loans in a foreign country and receive financial support

For someone entering a new country, it can take years to develop a similar credit score they had previously had in their country of origin. Immigrants entering the United States have this issue if they have plans to start their own business or need to take out a loan to purchase a new home. Nova Credit wants to fix that by reaching out a variety of different credit companies from other countries to develop a credit passport someone can take with them when they cross borders.

Traditionally, a credit score remains in the country it was developed in due to each country handling credit in a different way. As of right now there’s no way for someone to have their credit rating transfer it or make it universal. A person’s credit score only matters to another country when they try to move elsewhere and it looks like they’re moving to avoid having to making payments. Otherwise, all credit ratings remain in a single country. Due to credit agencies overlooking these individuals they miss out 26 million people and have to turn them away.

To try and repair this fault, for the past two years Nova Credit have reached out to credit agencies in 15 countries to develop a credit system for someone to take with them across borders. Nova Credit wants to create a credit passport a person can take with them for other agencies in a foreign country to view when deciding to give a person a loan or not. This would give immigrants a greater chance at having a better start by offering them the same financial opportunities as others around them.

The reason this wasn’t completed sooner was due to the databases credit agencies used in different countries. All of them look for the same thing, however, they go about it in distinct ways and use unique systems. A credit agency in Mexico or the United Kingdom may not have the same standards as a credit agency in the United States, making it a complicated process.

Nova Credit cultivates a variety of unique data points credit agencies usually don’t handle, like a person’s phone records, social media history, or even behavioral quizzes. Nova Credit still looks at the same financial records as the credit agencies do. They simply do not base all of the person’s history choices on those records and expand out on information typically overlooked.

Credit agencies interested in working with Nova Credit can contact them on their website.

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October 31, 2017 at 05:32AM

4 Spooky Marketing Lessons from Classic Halloween Monsters

10/31/2017

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4 Spooky Marketing Lessons from Classic Halloween Monsters

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Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy!

Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and twice on Friday the 13^th.

Sure, there’s a horror/scary element to Halloween. But it’s a fun, safe kind of scary. If you’ve spent an hour on social media recently, you know there are scarier things than ghoulies and ghosties.

But Halloween isn’t just fun. It’s educational, too! I realized this year that some of my favorite Halloween monsters are hiding valuable lessons for marketers. For example…

#1: Dracula Rules Influencer Marketing

Count Dracula is often romanticized as a solitary figure, brooding in his castle. That image couldn’t be further from the truth. He’s constantly making new friends—and making those friends into vampires. The way Dracula builds a relationship is a solid lesson in influencer marketing.

Drac doesn’t just meet someone and immediately offer to make them immortal. He starts by getting to know them socially and paying them visits. Then he invites them to become a thrall, feeding on insects and getting a taste of the vamp life. Finally, when the relationship is mature, he converts them into full-fledged creatures of the night. It’s an easy sell by then, because he didn’t skip any steps in the relationship.

I don’t recommend making your influencers eat bugs, of course (unless they happen to enjoy doing so). But you should build relationships with influencers over a series of small, incremental steps. Start by socializing and promoting them, then ask for a small content contribution, and finally move on to co-creating together.

#2: Dr. Frankenstein Is Great at Repurposing

If you ask me, Dr. Frankenstein (the scientist, not his monster, of course) gets a bad rap. Yes, he took his research a little too far. Sure, he was a bit of an amoral lunatic. Okay, so he tampered in God’s domain a little. But you can’t deny that he got results!

In real life, after the hullabaloo died down, scientist would be scrambling to corroborate and replicate his findings. Frankenstein’s monster 2.0 and beyond would be far less “shambling horror” and more “hey, we finally beat death!”

Where others saw a pile of discarded body parts, Dr. Frankenstein saw the potential for new life. When we’re looking at a content calendar, we should be following in his footsteps. Repurposing content—up to and including stitching parts of old posts into a new one—can bring your old content to a new audience with a minimum of effort.

#3: The Wolfman Is a Content Strategy Object Lesson

Quick: What’s the wolfman’s biggest problem? No, it’s not that he’s vulnerable to silver. It’s not even that he turns into a brainless monster every full moon.

No, what always gets the wolfman in the end is his failure to plan ahead. He always ends up roaming the countryside chowing down on rabbits, and then someone sees him, and then out come the silver bullets. If he were to approach the problem strategically, he could spend each wolf session safely locked in a basement somewhere. He could live a full life 28 days out of the month, and no one would ever know he had a lycanthropy problem.

If you’re creating content without a content strategy, you’re practically begging the townsfolk to load up on silver buckshot. You may score the occasional win—like the wolfman gets a rabbit or two—but on the whole, it’s counter-productive. Plan your content in advance, with a rationale, research, and an amplification plan, and your content is far more likely to have a long and prosperous life.

#4: Dr. Jekyll Is Extremely Empathetic

Just how far would you go to get inside someone else’s head? You might walk a mile in their shoes, as the cliché goes. But honestly, how much can you know about someone just by borrowing their footwear? By that logic, every time I went bowling I’d learn about hundreds of people.

Dr. Jekyll takes empathy to the next level. He transformed himself into Mr. Hyde to learn exactly how a monster thinks. Granted, the experiment didn’t end well, but the lesson is still valid.

Marketers don’t have to undergo a monstrous physical transformation to feel empathy, of course. But we should be striving to learn as much about our audience as we can. That means learning about them beyond their interactions with the brand. The more we can use data to truly know our customers, the more relevant our content will be.

Practice Frighteningly Good Marketing

Sociologists and anthropologists would say that the monsters we create in folklore and fiction survive because they are a reflection of our deepest fears. For example, the wolfman is about loss of control, fearing the beast within us all. Dracula is about the fear of death and disease—and of creepy old guys lurking in castles.

I would argue that these monsters have such enduring power because at the heart of each story is an eternally relevant marketing lesson. Stay tuned for my next horror story, “The Beast that Wouldn’t Stop Sending Boilerplate Sales Emails.”

Is your skill at creating awesome content almost paranormal? Are you terrifyingly good at account management? TopRank Marketing is hiring.

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October 31, 2017 at 05:30AM

Hondas Mobility Concepts Focus On Increasing Family Time

10/31/2017

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Honda’s Mobility Concepts Focus On Increasing Family Time

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Honda’s Mobility Concepts Focus On Increasing Family Time

Honda’s Mobility Concepts Focus On Increasing Family Time

A car that becomes a guest room and an intelligent lawn mower show how mobility blends into living spaces

Honda exhibited four mobility concepts aimed at helping families spend more time together. The Tokyo Connected Lab 2017 at the Tokyo Motor Show included a mockup house that showed how each of these concepts integrated with a future living environment that houses a multigenerational family.

A core component of the house is the leMobi Concept, a vehicle that can dock to the home and become an additional living space.

The interior of the house showed a partial living space and mainly how the leMobi Concept extends the interior space.

To support the exhibit, Honda released a short animated film showing some use scenarios for each of the concepts.

VIDEO

Honda IeMobi Concept

Part vehicle, part room, leMobi can connect to a home and share both electricity and entertainment content. It can be driven with a traditional steering wheel and pedals or get to a destination autonomously. The van-like design can act like a guest room or pantry when attached to the house. It can be an on-the-go social space for family members on the road for a short trip or weekend shopping.

Honda FureMobi Concept

Fostering a connection between two people is the idea behind the FureMobi Concept. It is a short distance electric vehicle designed with a unique two seat layout. The FureMobi could find use as a substitute for a wheelchair or a shared vehicle for running short distance errands.

Honda ChairMobi Concept

The ChairMobi is like an evolved Segway. Honda sees this concept as a compact and maneuverable last mile vehicle to shorten commutes. It has a seat that can height adjust to be at chair level or raise up to put riders at eye-level with other pedestrians.

Honda Ai-Miimo Concept

This is an artificially intelligent autonomous lawn mower. Honda sees the Ai-Miimo Concept as moving a household tool to the next level by giving it a personality and making it a member of the family. It takes care of a chore freeing up time the family to be together.

Mobile Marketing

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October 31, 2017 at 05:17AM

US Mobile Goes Big With Its Expanding Wireless Service

10/31/2017

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US Mobile Goes Big With Its Expanding Wireless Service

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Today US Mobile announced that they will offer their customizable wireless plans, including unlimited plans, on America’s biggest LTE network.

To celebrate, they will serve up an “exclusive offer for iPhone X customers.” According to a provided media release, US Mobile wants to be the carrier of choice for all iPhone X users.

Ahmed Khattak, CEO and Founder: “The iPhone X is the most anticipated phone in a decade, and that’s why we are offering $200 back for anyone who brings their iPhone X to our new Super LTE network and we won’t ask you to trade in your existing device. We have the best network and plans for the new iPhone X and we want to prove it”, said Khattak.

Khattak continued: “The new Super LTE network is a fantastic addition to our GSM network as we have always strived to be able to serve any kind of user, no matter device, user habits or geographical location. By partnering with the two top networks in America – we can”.

Along with the new network, US Mobile is launching some unique unlimited data plans giving customers control of their data speed, and pay less if they don’t need “blazing fast data.”

To learn more, click here.

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October 31, 2017 at 05:08AM

American Eagle Store Will Let Students Do Their Laundry For Free

10/31/2017

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American Eagle Store Will Let Students Do Their Laundry For Free

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American Eagle Store Will Let Students Do Their Laundry For Free

American Eagle Store Will Let Students Do Their Laundry For Free

The Union Square American Eagle in NYC is being redesigned, and with it comes a space for students looking to study while doing a load of laundry

There are few things more desirable to a student on a budget than free laundry, and now students in Manhattan can do their load gratis at the nearby American Eagle store. As the clothing retailer approaches its 40th anniversary, Manhattan’s Union Square American Eagle is being transformed into a new concept called AE Studio. There will be a “jean gallery” and a “Maker’s Shop” for personalizing denim, as well as a laundry wall and study spaces in the back. The idea is to bring in young people on the edge of what’s new to both inhabit the space and engage with the brand, including the on-site social media team.

“The integration of services like laundry and study spaces may seem a little wacky, but it’s exactly the type of thing that will drive footfall, especially among younger shoppers,” GlobalData Retail managing director Neil Saunders tells CNBC.

American Eagle

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October 31, 2017 at 05:01AM

USA Today Network Unites Local and National Brands

10/31/2017

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USA Today Network Unites Local and National Brands

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USA TODAY NETWORK today announced this week a network-wide brand refresh to visually unify all of its local properties and USA TODAY, with a fresh look.

We’re told that the new design is derived from the iconic USA TODAY brand, with a unique look for each local brand which connects to their community.

While aiming to become the daily destination for those seeking meaningful connections within their communities, USA TODAY NETWORK comprises more than 100 brands including USA TODAY, local news brands, Reviewed.com, For The Win, and Grateful Ventures.

The revised designs reflect the organization’s “passion for visual storytelling and provide a seamless experience for its more than 110 million readers across all platforms (online, mobile web, apps and print) for all news brands within the USA TODAY NETWORK.”

“Since launching the USA TODAY NETWORK in 2015, we have brought together our brands in innovative ways with a unique local-to-national approach to news and storytelling and through our unified operations. Today, we are furthering our commitment by bringing the network together visually to showcase our reach to our readers, advertisers, and partners,” said Andy Yost, Chief Marketing Officer, USA TODAY NETWORK and Gannett.

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October 31, 2017 at 04:52AM