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Microsoft Identifies TikTok Vulnerability Allowing One-Click Account Hijacking https://ift.tt/YxhrS19 Microsoft’s security team has found a vulnerability in the TikTok Android app. The 365 Defender Research Team on Wednesday explained in a post how the one-click exploit could have allowed hackers to hijack millions of accounts. “The vulnerability, which would have required several issues to be chained together to exploit, has been fixed and we did not locate any evidence of in-the-wild exploitation,” the company wrote in a blog post. “Attackers could have leveraged the vulnerability to hijack an account without users’ awareness if a targeted user simply clicked a specially crafted link.” Attackers could have accessed and modified users’ TikTok profiles and sensitive information, such as by publicizing private videos, sending messages, and uploading videos on behalf of users, the company said. Microsoft’s security team explains in the post that the vulnerability involved an oversight with TikTok’s deep-linking function. advertisement advertisement The vulnerability allowed hackers to bypass the app’s deep-link verification function. Attackers could force the app to load an arbitrary URL to the app’s WebView, allowing the URL to then access the WebView’s attached JavaScript bridges and grant functionality to attackers. Most marketers know, but for those who don’t, a deeplink is a hyperlink that links to a specific component in a mobile app and consists of a scheme and, usually, a host, Microsoft explains. When a deeplink is clicked, the Android package manager queries all the installed applications to see which one can handle the deeplink and then routes it to the handler of that link. (More explained here.) “Performing a vulnerability assessment of TikTok, we determined that the issues were affecting both flavors of the app for Android, which have over 1.5 billion installations combined via the Google Play Store,” Microsoft said. Microsoft’s team informed TikTok in February. TikTok quickly responded by releasing a fix to address the reported vulnerability. Mobile Marketing via MediaPost.com: mobile https://ift.tt/dc9OCuq August 31, 2022 at 03:14PM
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Uberall Technology Lends An Ear To Speed Customer Response Times, Improve Experience https://ift.tt/zLFXENV Performance in local search engine optimization (SEO) can be difficult for marketers to measure and keep informed of changes. The ability to identify the performance of each location and how that performance changes across keywords is particularly challenging. Uberall on Wednesday introduced several features designed to help businesses support multiple locations by better understanding the performance of each. The features include local SEO reporting, sentiment analysis, mobile app, reply assistant, and content collections. Florian Hübner, Uberall CEO and founder, believes the tools will give businesses the ability to become “more visible in each of their operating areas.” Marketers now have the ability to track the position of the company’s Google Business Profiles in searches for keywords across different locations and times. Uberall automatically pulls the keywords configured in the brand’s location profiles. advertisement advertisement The keyword searches are pulled on a monthly basis by automatically inputting a brand's search parameters into Google Local Finder to determine the search position for each location and keyword. Google Local Finder replicates results as seen in the top three search results in Google on a mobile device when “near me” searches are performed. Google Local Finder is used for searches with more intent from a mobile device, which is why Uberall relies on it rather than Google Maps. The approach helps marketers get a better understanding of how search rank position -- in the top three results -- influences Google views and clicks and impacts business by location. The Local SEO Report allows marketers to track the ranking of locations in local searches for the keywords that are most important to them -- for example, “coffee” or “breakfast” for a cafe chain. The feature shows the average ranking across all locations for specific keyword set, or drill down into specific locations and keywords to get more detailed insights. The report also allows marketers to see the impact of ranking on downstream metrics, like clicks. With this feature, both SEO managers and marketing leaders can have a better understanding of their visibility at the local level, and adjust their local SEO strategy with pinpointed precision. The most interesting technology released today, Sentiment Analysis, is an AI-powered review analysis tool that helps businesses “hear” what customers say about locations so they can make changes to improve customer satisfaction. The technology tracks what customers say about the brand and allows marketers to understand the themes, from services to food quality. It also provides insight into whether sentiment has a positive, a neutral, or a negative impact on customer satisfaction at each of locations. The feature allows brands to read -- or listen to -- large amounts of review data being posted online, and to gain insights at a glance from that data for each location. The data identifies trends and preferences -- for example, that customers in Detroit may prefer a certain offering, while customers in Seattle do not. The solution uses an advanced Natural Language Processing model to analyze review text for sentiment toward industry-relevant topics such as service, drinks, and value. Then it organizes key insights in a dashboard. With these insights, businesses can isolate what’s working and what’s not among a subset of locations or a single location. Other features include Uberall’s Mobile App to let local managers and franchisees market their stores. Local managers can quickly and conveniently view and update opening hours, respond to reviews on their own or using templates, answer questions, and post to their social channels. Uberall’s Reviews capability gets a boost with the addition of Reply Assistant, a combination of intelligent tools that help businesses dramatically increase their response rates for every location, across multiple platforms. And Content Collections provides a way for businesses to improve on Listings and Local Pages with products, services, menu items, and more, so that their locations are more likely to rank higher and appeal to customers searching for what they offer. Mobile Marketing via MediaPost.com: mobile https://ift.tt/dc9OCuq August 31, 2022 at 01:09PM Taboola Claims Free 'Wallpaper' Service Will Drive 500M Visits To Sites Bypassing Search Engines8/31/2022
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Taboola Claims Free 'Wallpaper' Service Will Drive 500M Visits To Sites, Bypassing Search Engines https://ift.tt/awfsBbT Taboola, which powers recommendations for the open web, has announced the release of technology that gives publishers another source to drive viewers to publisher sites. The company estimates the free service will help it surpass $50 million in revenue worldwide by the end of 2022. The feature -- Taboola News Wallpaper -- comes pre-installed on mobile phones from device manufacturers including Samsung, Xiaomi, and Oppo, among others. Taboola News Wallpaper can be used like a push notification, similar to the way Apple delivers snippets of news on the home screen of the iPhone device. A swipe of the page connects the viewer to a home page screen -- Minus One screen -- through Taboola News. Advertisers can place ads on the Minus One screen through Taboola News. That screen will serve up a feed of news recommendations and occasional ads from brands. When asked to describe the thinking behind this feature, Dave Struzzi, head of corporate communications at Taboola, said that “news is one of our fastest growing parts of business … It's also an alternative to people turning to places like Tiktok to learn about things via mobile, which has a ton of misinformation.” advertisement advertisement Struzzi said Taboola uses its data to personalize news and ads on devices. It's based mostly on contextual signals. For recommendations, Taboola knows the type of content people read across publisher networks. "We can look at contextual factors like geography, time of day, and what’s most interesting to other people in their regions," he said. "We have many metrics to define what’s performing well such as how long people spend on articles, and how much total traffic it sees. In cases where we want to personalize more, we have additional signals we can use." One thing is certain -- the feature will send “huge amounts of traffic directly to publisher sites, free of charge,” Struzzi said. “In 2022, we will send over half a billion visits to these publishers.” Stuzzi said the news viewed on Taboola News is written by trusted editors at major publishers. Taboola News Wallpaper is live in more than 80 markets worldwide. It provides another way for publishers to drive traffic to websites, rather than relying on search engines. More than 86% of U.S. adults get news from a smartphone, computer or tablet “often” or “sometimes,” including 60% who say they do so often, according to Pew Research. Taboola News gives consumers direct access to a curated list of the top publishers where they can learn more about local news, sports, entertainment, politics, health and more. The company estimates that the feature will drive more than half a billion visits from mobile phone locked screens to publisher sites this year. The feature also gives phone manufacturers the ability to provide recommendations directly on the device’s locked screens. It offers a channel to engage and add value for users in the dozens of times a day a user accesses their mobile device. Mobile Marketing via MediaPost.com: mobile https://ift.tt/dc9OCuq August 31, 2022 at 01:09PM
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Life Lessons: What B2B Marketers Can Learn From Marathon Running https://ift.tt/iN9dXa3 What can B2B marketers learn from marathon running? Even if you’ve never run a step and have no plans to, there are powerful lessons we can all learn from marathon running that significantly align with successful B2B marketing. I’ve been running marathons since 1998 and working in online communications and marketing since 1984 — two pursuits that may initially seem quite dissimilar, but which have much in common when you get down to it. The eleven marathons and ultra-marathons I’ve run — and the training to prepare for them — have taught me life lessons that have continued on long after any particular race has finished. Let’s take a look at a handful of the many take-aways that B2B marketers can learn from marathon running. 1 — The Power of Proper PacingIn B2B marketing and in marathoning, always keep your goal in mind and map out the steps you need to take along the way to achieve it. Pacing is knowing when to take each of the actions that will make your goal possible, whether it’s running a sub-three-hour marathon or forming a business relationship with a Fortune 50 company. Pacing in B2B marketing is still more of a marathon than the sprint of the B2C marketer, even with buying cycles that have changed during the pandemic. Being as precise as possible when it comes to segmenting your goal into bite-sized and achievable parts is a trait that successful marathon runners and B2B marketers share. Map out all of those segments in a way that makes sense to you — whether it’s in the form of a timeline or another organizational technique — with an eye for keeping a pace that you can sustain throughout the entire effort. [bctt tweet="“If you want to run, run a mile. If you want to experience a different life, run a marathon.” — Emil Zatopek " username="toprank"]2 — Putting In The TrainingIn running, knowing your own sustainable pace comes from miles and miles of training. In B2B marketing, deep knowledge of potential client pain points and an understanding of the route their buying journey is likely to take combine to get results. Every runner will ultimately train differently, and those who don’t allow themselves flexibility when working with a prescribed running training plan will likely pay the price in the form of setbacks such as injuries or frustration. Successful B2B marketers also each train and work in differing ways using varied tactics — so trying to stick too stringently to somebody else’s playbook without customizing it to create your own unique approach can ultimately dampen opportunities. Part of the joy of running marathons and B2B marketing is finding your own best training plan, and then seeing it come to life on race day or when the big deal is finally signed. [bctt tweet="“If the marathon if a part-time interest, you will only get part-time results.” — Bill Rodgers @BillRodgersRACE " username="toprank"]3 — Going The Distance With EnduranceWhen it comes to endurance, it’s key to keep in mind that it takes two forms — physical and mental — and to understand that the two are forever intertwined, each playing a huge role in success in both marathon running and B2B marketing. In marathon running it’s often said that the race doesn’t really begin until mile 20, and that 90 percent of running is a mental game and a mere 10 percent a physical one, especially as the distance run goes up and into ultra-marathon territory. Focusing exclusively on physical training will build a strong body that may be able to run far and fast, however without a dedicated effort to build mental endurance, runners can’t reach their ultimate potential. In B2B marketing, relying only on using an ever-increasing number of automated tools and utilities or worn out conventional strategies can’t provide the results that come from a cohesive approach that also features the power of mental endurance. [bctt tweet="“Motivation remains key to the marathon: the motivation to begin; the motivation to continue; the motivation never to quit.” Hal Higdon @higdonmarathon " username="toprank"]4 — Pushing To New Levels & Finding Your LimitsAnother beautiful and rewarding aspect that marathon running and B2B marketing share is that both allow you to push yourself to new levels of success, and to ultimately push those limits and break through barriers that may have previously seemed impossible to budge. Expanding our limits is a phenomenon that transcends running and marketing, working its magic in many aspects of our lives when we learn how to carefully find our limits, train to expand them, and then successfully break through. There’s nothing like the first glimpse of the finish line up ahead in a marathon, as it seems to release your body’s final, hidden stores of energy — a special boost that only seems to come when the body knows its work will soon be done. If a runner is ever going to feel euphoric, it’s most likely going to come in the final push to the finish line of a marathon, knowing that nothing is going to stop you from crossing that line. It’s a great time to savor the moment and celebrate the weeks, months, or years of hard training and planning, and the same can be said for the culmination of a comprehensive, well-executed award-winning B2B marketing campaign. [bctt tweet="“Everything you ever wanted to know about yourself you can learn in 26.2 miles.” — Lori Culnane " username="toprank"]Continuing Marathon & B2B Marketing Successvia GIPHY By practicing proper pacing, putting in the training, going the distance with physical and mental endurance, and pushing your limits, the world can be your oyster when it comes to running marathons or B2B marketing. We hope you've learned something new to help put an extra hop in your marketing step as we push ahead towards 2023 and a new year of marathon and marketing opportunities. For a deeper dive into the parallels between B2B marketing and running, check out our in-depth “26.2 B2B Marathon Marketing Lessons.” With hard work and smart training, a successful marathon can involve setting a new personal best, winning an age-group award, or at the highest level even winning a race outright. In B2B marketing, a stellar campaign can set company performance records, or even go on to win industry recognition, such as at this year’s Cannes Creative B2B Lions awards. Running marathons can help elevate our lives, enhance fitness, and bring a new appreciation of each day, and great marketing can do the same as we increase our B2B marketing fitness. Today more than ever, crafting award-winning B2B marketing that goes the distance takes considerable time and effort, which is why more brands are choosing to work with a top digital marketing agency such as TopRank Marketing. Reach out to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and many others.The post Life Lessons: What B2B Marketers Can Learn From Marathon Running appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/UeSkNBb August 31, 2022 at 06:30AM
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Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts https://ift.tt/Jn2jOTh The old direct-marketing business had several schemes for finding B2B prospects. You could rent a list, do a reverse phone lookup and hope that the person was still at their job and wouldn’t be annoyed when you called them. The underlying principle survives today in a product from Swordfish AI: A Linkedin reverse number search tool. The headline says: "Linkedin Reverse Phone Number Search for B2B Prospects." Most people who use Linkedin keep their cell phone numbers private, even when their phone numbers and email addresses are part of their profile, the company notes. But marketers can now find“ Linkedin user phone numbers easily using Swordfish.ai's reverse phone number search tool and chrome extension,” Swordfish AI promised in a Monday press release. They can also find email addresses. advertisement advertisement Here’s the problem: Nowhere in this announcement does Swordfish AI mention “privacy,” “compliance” and “permission” -- not even in the passing way it is often done. "The unique thing about Swordfish AI is that it doesn't violate the Linkedin terms of service because it's not actually scraping Linkedin,” Argeband states. “It is only using the prospect's Linkedin profile url as a data reference. It then uses Google to verify this is the correct person you are looking for." Argeband continues: “Swordfish AI simultaneously connects to over 200+ network data partners, live in real-time, to obtain the most updated cell phone numbers, email addresses, and contact information for that decision maker or sales prospect you are looking for on Linkedin, within seconds.” To hear Swordfish AI tell it, it is far from the only business in this arena. “Swordfish AI is a more accurate and cost-effective alternative vs. competitors such as: Zoominfo, DiscoverOrg, RocketReach, Lusha, Uplead, SignalHire, Seamless.ai, Clearbit, ContactOut, AeroLeads, Voila Norbert, BeenVerified, Spokeo, Intelius, Radaris and many other contact finding tools and platforms,” the company asserts. That may be. But as marketers move toward using only zero- and first-party data, it’s hard to see how you can use third-party vendors to get it. “Sadly, companies like ZoomInfo and others have had this information for a long time,” says Ryan Phelan, CMO of CMO, RPEOrigin. “I think the headline is misleading cause it’s not LinkedIn per se, sound (to me) that a third-party company is using LinkedIn as an identifier against other data. “I think there’s a blowback on mobile phone publishing coming. They’re not always used for or paid for by their employer. At what point is it an invasion of privacy? At what point do consumers get to use a do-not-call concept for salespeople that get their information from services like this. “Mobile spam is increasing and it’s something that needs to be addressed." Now we’re not trying to give a free shoutout to Swordfish AI. But let’s say this offering works as promised while protecting privacy. The danger is that critics will see this announcement and use it as a cudgel to beat up the industry. “Do you see what these guys are doing?” they will ask. There’s only one response for apologists: “You don’t really believe that, do you?” But they should believe it: these days, anybody can do anything. B2B buyers are increasingly protective of their own privacy. And this transfer of data could easily come under the sights of EU regulators. As Ryan Phelan says, “Trash or treasure.” We left a message with Swordfish AI, but had not heard back at deadline.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/dc9OCuq August 30, 2022 at 05:13PM
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'Washington Post' Mulls Staff Reduction: Report https://ift.tt/41jORmW The Washington Post, thought by some to be immune from the pressures facing smaller publications, may cut staff positions, according to a report in the rival New York Times. Quoting unnamed sources, the Times writes that the Post now has fewer than the three million paying digital subscribers it had boasted of internally near the end of 2020. And digital ad revenue fell by 15% in the first half of 2022 YoY to roughly $70 million. Fred Ryan, the Post’s chief executive and publisher, has floated the idea of cutting 100 positions through hiring freezes for open jobs or in other ways, according to the Times—this in the year that the Post won the Pulitzer Prize for Public Service for its reporting on the Jan. 6 riot at the U.S. Capitol. The newsroom now has approximately 1,000 employees. advertisement advertisement Sally Buzbee, the Post’s top editor, told the Times that the newsroom was, in fact, adding 150 positions. Ryan, Joy Robins, The Post’s chief revenue officer, and Buzbee, are overseeing a new initiative called “5 by 25,” an effort to reach five million total digital subscribers by 2025, the Times states. But the report also says “Mr. Ryan’s focus on productivity and office attendance in the newsroom has also been a source of tension.” TheRighting, a media company that aggregates articles from right-wing media outlets, reported earlier this week that the Post had suffered a 19% loss in unique visitors in July YoY, compared with a 3% increase for the Times, based on analysis of mobile and desktop Comscore data. The paper, owned by Jeff Bezos has, or had, ambitious growth plans. The Times writes that the Post’s business “has stalled in the past year. As the breakneck news pace of the Trump administration faded away, readers have turned elsewhere, and the paper’s push to expand beyond Beltway coverage hasn’t compensated for the loss.” In contrast, the Times and Wall Street Journal have added subscriptions since Trump left office, the article continues. Ryan did not comment to the Times. A query to the Post by Publishers Daily had not been answered at deadline.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/dc9OCuq August 30, 2022 at 05:13PM
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Samsung TV Plus Rebranded, Sees Growth In Viewing Hours https://ift.tt/wBO2psN As its free, ad-supported TV/video on-demand service -- Samsung TV Plus -- is rebranded today, Samsung Electronics says the service has seen 100% user growth over the past 12 months to nearly three billion viewing hours streamed globally. Samsung, a major manufacturer of smart TV devices, says Samsung TV Plus, which started up in 2015, has expanded to over 220 channels in the U.S. -- with over 1,600 channels globally, and more than 50 owned-and-operated channels for news, sports, entertainment and other genres. Samsung TV Plus is available free and integrated on all 2016-2022 Samsung Smart TVs and Galaxy devices -- and now is expanding to Family Hub refrigerators (2.0 models 2017 and later), initially in the U.S. and South Korea. This fall, Samsung TV Plus will start up "Ride or Drive," an first automotive-focused channel that will launch offering expanded auto content. Recent added programming includes bigger partnerships with A+E Networks, The E.W. Scripps Company and BBC Studios. Samsung TV Plus now carries four BBC channels. The rebrand of the service -- complete with a new on-screen look -- was headed up by U.K.-based creative brand agency Dixon Baxi, and will be rolled out globally across Samsung Smart TVs, mobile apps, and the web. Samsung TV Plus reaches 24 countries and more than 465 million devices globally. Samsung is estimated to have a leading 28% share of all U.S. smart TV sets sold in the U.S., with projections of an existing smart TV base of more than 45 million. Mobile Marketing via MediaPost.com: mobile https://ift.tt/dc9OCuq August 30, 2022 at 03:14PM
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FTC Sues Kochava Over Sale Of Location Data https://ift.tt/viYRLXI The Federal Trade Commission on Monday sued mobile analytics company Kochava for allegedly selling information about people's locations, including information that could reveal visits to abortion clinics. “In numerous instances, defendant has sold, licensed, or otherwise transferred precise geolocation data associated with unique persistent identifiers that reveal consumers’ visits to sensitive locations, including, among others, locations associated with medical care, reproductive health, religious worship, mental health, temporary shelters, such as shelters for the homeless, domestic violence survivors, or other at-risk populations, and addiction recovery,” the FTC alleges in a complaint filed in U.S. District Court in Idaho. The agency claims that the company violated Section 5 of the FTC Act by engaging in an unfair business practice. The FTC voted 4-1 in favor of filing the complaint, with Republican Commissioner Noah Joshua Phillips dissenting. advertisement advertisement The complaint specifically includes allegations that Kochava's data can be used to identify not only "consumers who have visited an abortion clinic and, as a result, may have had or contemplated having an abortion," but also "medical professionals who perform, or assist in the performance, of abortion services.” The complaint comes as advocates, Democratic lawmakers and others are increasingly concerned that law enforcement authorities in states with anti-abortion laws will attempt to harvest commercially available location data to bring prosecutions relating to abortion. Among other allegations, the FTC says Kochava sells “timestamped latitude and longitude coordinates showing the location of mobile devices,” as well as mobile advertising IDs -- unique identifiers that persist, unless consumers proactively reset them. Those identifiers, combined with geolocation coordinates "may be used to track consumers to sensitive locations, including places of religious worship, places that may be used to infer an LGBTQ+ identification, domestic abuse shelters, medical facilities, and welfare and homeless shelters," the complaint alleges. While the mobile advertising identifiers are pseudonymous in themselves, the FTC says they can reveal people's actual identities in at least two ways. For one, the agency says some data brokers advertise the ability to match mobile identifiers with names and physical addresses. Also, even without that type of matching service, location data in itself can lead to inferences that would identify people, the FTC writes. “For example,” the complaint says, “the location of a mobile device at night likely corresponds to the consumer’s home address.” The FTC's lawsuit comes two weeks after Kochava went to court in an apparent attempt to preempt the agency's lawsuit. In papers filed in U.S. District Court in Idaho on August 12, Kochava claimed that the FTC had no legal grounds to pursue an enforcement action against the company, essentially arguing that the agency had never issued regulations prohibiting the transfer of geolocation data. The company wrote in its complaint against the FTC that the agency “has yet to issue any rule or statement with legal force and effect describing the specific geolocation data practices it believes Section 5 prohibits or permits." Kochava also said in its filing that it doesn't “uniquely identify users,” but merely links the mobile advertiser identification to “hashed emails and primary IP addresses.” “Kochava does not collect, then subsequently sell data compilation that allows one to track a specific individual to a specific location,” the company claims. Kochava added that consumers don't have to agree to data collection. “Even if an injury to the consumer did indeed occur, it is reasonably avoidable by the consumer themselves by way the opt-out provision to allow the data collection,” Kochava wrote. “In other words, the consumer agreed to share its location data with an app developer. As such, the consumer should reasonably expect that this data will contain the consumer’s locations, even locations which the consumer deems is sensitive.” The company added that on August 10, it announced a “privacy block” feature that removes known health services location from its marketplace. The FTC is seeking a permanent injunction that would prohibit Kochava from engaging in allegedly unfair practices. Kochava Collective general manager Brian Cox said through a spokesperson that the lawsuit “shows the unfortunate reality that the FTC has a fundamental misunderstanding of Kochava’s data marketplace business and other data businesses.” He added that the company “operates consistently and proactively in compliance with all rules and laws, including those specific to privacy.” “Real progress to improve data privacy for consumers will not be reached through flamboyant press releases and frivolous litigation,” Cox stated. “It’s disappointing that the agency continues to circumvent the lawmaking process and perpetuate misinformation surrounding data privacy.” The agency has brought numerous privacy cases in the past, but most appear to have included allegations that a company deceived consumers by violating promises in its privacy policy. The complaint against Kochava alleges only that the company engaged in an unfair practice. It's not clear how courts will respond to that claim. Many prior privacy cases brought by the FTC resulted in settlements -- which means there aren't a huge number of court opinions interpreting the limits of the FTC's authority over data practices. Santa Clara University law professor Eric Goldman says the FTC “seems to have made a number of aggressive moves” in its complaint against Kochava. “They don't actually allege that anyone has actually been harmed by this data,” Goldman says, adding that the complaint “reflects that the FTC is moving into uncharted territory.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/Xj8MGV0 August 29, 2022 at 09:19PM 'Washington Examiner' Pulls 25% Online Growth In July While Most Conservative Sites Lost Traffic8/29/2022
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'Washington Examiner' Pulls 25% Online Growth In July, While Most Conservative Sites Lost Traffic https://ift.tt/tdVoBUC The big winners among conservative websites in July were Epoch Times and Washington Examiner. Epoch Times experienced 40% growth in unique visitors YoY, and the Examiner 25%, its first increase since the presidential election month of November 2020, according to analysis by TheRighting of July 2022 mobile and desktop traffic based on Comscore data. The Examiner, described as a moderate conservative news outlet, drew 5.5 million unique visitors, and was the third most-visited conservative news website for July 2022. Of course, Fox News remained the elephant in the room, with 76.2 million unique visitors. But its traffic fell by 9%, its fifth straight month of losses. advertisement advertisement “Most right-wing news outlets lost audience in July 2022, which was not surprising since it was a relatively slow news month,” states Howard Polskin, president and chief curator, TheRighting. But Polskin adds, “I expect traffic to balloon in August because of intense audience interest in the developments related to the FBI’s search of Mr. Trump’s Mar-a-Lago residence and the subsequent political and legal fallout.” Polskin wryly notes, ““The former president may be a threat to democracy, but he is catnip for audience traffic especially when he’s coloring outside the lines.” Here are the winners and losers in terms of growth: Winners
Losers
Among mainstream news brands, The New York Times generated a YOY increase in unique visitors of 3%. But The Washington Post suffered a 19% decline. TheRighting, a media company that aggregates articles from right-wing media outlets, analyzed social traffic for the first time in July. Here are the winners among conservative-friendly social media sites:
Trump’s Truth Social website, which launched in February 2022, attracted 2.5 million unique visitors in July, up about 600,000 from June 2022. But there are no YoY numbers. “Look for a surge in August unique visitors to Truth Social since it has become Trump’s primary megaphone especially for pushing back against the Justice Department’s justifications for the Mar-a-Lago search,” Polskin concludes.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/Xj8MGV0 August 29, 2022 at 03:00PM
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Bigger, Immersive Ads Capture Viewer Attention Longer https://ift.tt/kKYyEuQ Many people divide their time among multiple channels and connected devices at the same time, challenging marketers to figure out whether consumers pay attention to advertising. Bigger and more immersive ads tend to capture active attention longer, including the minimum of 2.5 seconds that’s a key goal, according to a … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Xj8MGV0 August 29, 2022 at 12:06PM |
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