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Mobile Marketing

Fake News The Good Kind: No Joking (Okay Some Joking)

3/31/2018

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Fake News, The Good Kind: No Joking (Okay, Some Joking)

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Those of us in the brand marketing news business brace ourselves every year for the inevitable deluge of April Fool's Day-inspired "news." This year, marketers seem to be grasping that tricking the media is not in their best interest and are being up front that their efforts are spoofs. There seem to be more offerings this year than ever before.



Mobile Marketing

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March 31, 2018 at 08:17AM
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Digital Marketing News: New AdWords Tool Global Digital Adspend Up LinkedIn Video Filters

3/30/2018

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Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

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Google's new AdWords Keyword Planner Tool Released

Google AdWords Releases New Keyword Planner Tool
An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine Journal

Forecast: Digital Advertising Pulling Away From TV on Global Basis
New research from Zenith forecasts big gains for global digital ad revenue, increasing a lead built last year and pointing towards a 44.6 percent share of total ad revenue by 2020. With the U.S. and China leading the 2017 through 2020 adspend growth forecast, mobile will be the biggest contributing medium. Marketing Land

Users Worry About Facebook Data: Plan To Use Less, Stop Altogether
Facebook users have said they’ll cut their time on the site or, in some cases, leave entirely, according to new survey data from Raymond James. 44 percent of respondents were “very concerned” about Facebook’s use of their data, while 40 percent said that they were “somewhat concerned,” with 8 percent planning to stop signing in completely. MediaPost

EU Antitrust Chief Keeps Open Threat to Break Up Google: Report
As it drafts transparency regulations for technology firms, the European Union hasn’t ruled out splitting Google into smaller companies, and holds “grave suspicions” about the firm’s dominance. Reuters

Google Starts Rolling Out Mobile-First Search Index
Google’s long-anticipated migration to mobile-first indexing has begun, with the Internet giant on Monday announcing a roll-out in notifications to an increasing number of websites. MediaPost

LinkedIn Just Launched Some Snapchat-Like Features for Video Creators
New text styles, video filters, and other Snapchat-like options have recently debuted on LinkedIn, which said that video is being shared at rates 20 times that of other content types. AdWeek

Facebook Will No Longer Show Audience Reach Wstimates for Custom Audiences After Vulnerability Detected
Marketers using Facebook’s custom audience targeting will no longer see campaign reach estimates, after researchers discovered a possible privacy exploit and the social media firm suspended the popular metric. Marketing Land

Instagram Now Lets You Link to Hashtags and Other Profiles in Your Bio
Linkable biography hashtags and the ability to link to other profiles are two features that have recently been added to Instagram, as the company moves towards a more interactive online bio. The Next Web

Snapchat Bulks Up Location-Based Ad Targeting & Launches In-Store Analytics Tool
New location-based ad targeting features have been rolled out to marketers by Snapchat, including three tools aimed at pinpointing geographic points. Marketing Land

B2B Marketers Need to Get Ready for GDPR
With the EU’s General Data Protection Regulations (GDPR) May 25 compliance deadline looming, as few as 15 percent of B2B marketers may be fully in-step with the upcoming requirements. Chief Marketer

Google News Initiative Kicks Off With Subscribe With Google, Other Efforts
Details about a new “Subscribe With Google” framework for publishers were announced by Google in New York City Tuesday, along with a Google Analytics-based publisher dashboard. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Personal Data Comic

Take a humorous look at personal data and terms of service – Marketoonist

BREAKING: Aging Punk Marks Himself Safe on Facebook Following 7 Second Break Up – The Hard Times

Mark Zuckerberg Prepares For Congressional Testimony By Poring Over Lawmakers’ Personal Data – The Onion

The Glory That Was Yahoo – Fast Company

You Are What You ‘Like’ – Psychology Today

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing Blog – Top 75 Content Marketing Blogs & Websites For Content Marketers — FeedSpot
  • Lee Odden – 20 Inspiring Digital Marketing Experts That You Need to Know — Digital Doughnut

Be sure to check in next week, when we’ll be sharing all new marketing news stories, or you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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The post Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters appeared first on Online Marketing Blog - TopRank®.





Mobile Marketing

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March 30, 2018 at 05:35AM
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OK Go Is Embarking On An Educational Project Using Their Music Videos

3/30/2018

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OK Go Is Embarking On An Educational Project Using Their Music Videos

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OK Go Is Embarking On An Educational Project Using Their Music Videos

OK Go Is Embarking On An Educational Project Using Their Music Videos

Known for their creative music videos, the rock band is looking to use them as a tool to educate kids about math and science

The indie rock band OK Go is famous for making extremely elaborate music videos that are filmed in a single take and often take days just to set up. The band succeeds in mashing together art and technology (with a little bit of science). Now, they want to educate kids through a project they’re calling the OK Go Sandbox.

The platform helps children understand all the mechanics behind music videos, giving teachers the opportunity to teach their kids a fun, valuable lesson. A visitor to the site can click on a music video to learn more about how it was created. Additionally, teachers can find challenges to engage their students in educational experiences, like having students engineer a design to create different musical pitches through tuning caps. The platform is a great resource for teachers looking to get their students more engaged in something unexpected.

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OK Go Sandbox

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March 30, 2018 at 05:32AM
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Co-Living Hybrid Caters Specifically To The Student Lifestyle

3/30/2018

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Co-Living Hybrid Caters Specifically To The Student Lifestyle

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The Student Hotel, which caters to international students with housing and communal spaces, is already operating in several European cities and plans to expand to more

The Student Hotel, a coworking, co-living hybrid made with international students in mind, has opened in Barcelona. The Dutch hotel chain also has locations in Rotterdam, Amsterdam, Paris, Florence, Eindhoven, Maastricht, The Hague and Groningen. Valencia-based agency Masquespacio was hired to execute the design of the project’s communal spaces for two campuses in the Marina and Poble Sec areas of Barcelona.

The Student Hotel offers semester packages based on the academic year, but also allows non-students to book a “short stay” for more than two weeks, or book a room for a night or two just like any other hotel. The hotel has communal spaces, such as quiet study rooms, lounge spaces, gaming zones, swimming pools and seating areas, designed to stimulate and foster a global community.

“What we discovered along the way, is this type of atmosphere really inspires all who encounter it. The Student Hotel is a place where anyone with a student spirit—curious, open, free, adventurous—can thrive,” reads the company’s website.

In this sense, Masquespacio kept true to the brand, but included local materials and a bold color palette to give guests a taste of the Spanish city’s design history. The chain is quickly expanding with plans to set up shop in Madrid, Berlin, Vienna, Rome, Delft, Dresden and Bologna.

According to The Student Hotel, its hybrid accommodations for students and young professionals are becoming the biggest in Europe. They attract students through partnerships with universities and non-profits, and pick their locations based on international student populations.

The Student Hotel | Masquespacio





Mobile Marketing

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March 30, 2018 at 05:17AM
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Industry First Mixed Reality Marketing Summit Coming in September

3/30/2018

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Industry First Mixed Reality Marketing Summit Coming in September

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Mixed Reality Ventures (MRV), an international holding company for early stage mixed reality platforms, is launching the marketing and advertising industry’s first ever Mixed Reality Marketing Summit.

Created by the founders of the EXMA and Hispanicize events, Fernando Anzures and Manny Ruiz, respectively. The groundbreaking summit will take place in New York City’s PlayStation Theater on Thursday, September 6.

From the official release emailed to MMW:

The summit’s first round of speakers includes a world-class line-up of leaders impacting how brands are approaching mixed, augmented and virtual reality, including: Brett Leonard, award-winning filmmaker and director of “Lawnmower Man”; Joanna Popper, Global Head of Location Based Entertainment, HP; Rori Duboff, Managing Director Content Innovation – Extended Reality, Accenture; Dorothy Dowling, CMO, Best Western Hotels and an early adopter of AR marketing strategies; Gabriele Corcos, celebrity chef and immersive entrepreneur; Chris Bobotis, Director of Immersive, Adobe; Amber Osborne (Forbes #2 Social CMO), CMO, Doghead Simulations; and Tanya Laird, Founder and CEO, Digital Jam. The Mixed Reality Marketing Summit will be emceed by Stewart Rogers, Director of Marketing Technology at VentureBeat.

“In the age of mixed reality and spatial computing, companies like Magic Leap, are unveiling technologies that will quickly become mainstream and will upend the marketing industry as we know it,” said marketing futurist Cathy Hackl, partner at Mixed Reality Ventures and co-author of “Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications”. “Our summit will help brands get ahead of the curve with practical, impactful and actionable ways to master marketing’s new reality today.”

Registration information is available here mixedrealitymarketingsummit.com.

The post Industry First Mixed Reality Marketing Summit Coming in September appeared first on Mobile Marketing Watch.





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March 30, 2018 at 05:12AM
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Walmart Could Soon Employ Drones As Shopping Assistants

3/30/2018

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Walmart Could Soon Employ Drones As Shopping Assistants

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Walmart Could Soon Employ Drones As Shopping Assistants

Walmart Could Soon Employ Drones As Shopping Assistants

The inclusion of smart carts and drone shopping assistants show how physical retail evolves to stay relevant in an increasingly e-commerce dominated market

Walmart‘s newest set of patent files outlines a major technology implementation in how the store tracks inventory and addresses costumer experience. One of the patents is for a smart shopping cart connected to a smartphone that could let shoppers know where to find their desired items. Another is for a drone assistant, which can be requested through a mobile device to help users with pricing questions and getting around the store. 

The other two patents focus on bettering transportation and stock logistics with autonomous technology. According to The Verge, companies like Walmart often submit patents that never see the light of day, but smart carts are already up and running in New Zealand and drone assistants are definitely an intriguing inclusion to physical shopping. All of these measures are in part a response to the rise of e-commerce, which has seen physical stores trying to compete by enhancing the shopping experience.

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March 30, 2018 at 05:03AM
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IKEA is getting into ASMR

3/29/2018

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IKEA is getting into ASMR

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Put on your headphones and get ready to take a 25-minute ride to chill town, because the newest player in the YouTube ASMR genre is here: Ikea.

Ikea’s latest ads are part of a campaign called “Oddly Ikea,” created to highlight back-to-school items for college dorms like duvets and lamps. Close your eyes and listen to a soothing (and slightly creepy) woman’s voice telling you all about the SKUBB closet organizer as she gently caresses its shelving units. Listen to her nails grazing the grooves of the JANSJÖ desk lamp as she coos at you about the 25,000 hours of light its LEDs provide, for only $12.99 at your local Ikea.

ASMR is sometimes described as “head orgasms” or the tingly, relaxing sensation that can be triggered by soft voices or ambient sounds. The sensory experience has gained popularity on YouTube, which is filled with whispering videos and hands kneading slime (a personal favorite). Type “ASMR” into the YouTube search box and it autofills to mundane activities like “sleep,” “tapping,” and “eating,” all of which are conveniently bases that can be covered with Ikea products.

If you can’t love yourself enough to allot just 25 minutes of self-care, there are five more of these videos in more bite-sized portions on their YouTube channel.

The company is planning on adding more ASMR videos weekly until September 5th, at which point all the college kids should be settled into their Ikea-furnished dorm rooms nicely. Kids, if you’re going to college this fall, let us know if your roommates end up caressing their duvets the way this lady does in the commercials.





Mobile Marketing

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March 29, 2018 at 03:57PM
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Heineken is trying to bring people with different views together

3/29/2018

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Heineken is trying to bring people with different views together

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“Worlds Apart” ad pairs people who hold opposing views on social issues like feminism, climate change and transgender rights. bit.ly/2y5HIGAGet More Ideas With The PSFK Daily Newsletter



Mobile Marketing

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March 29, 2018 at 03:57PM
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The trouble with quitting Facebook is that we like Facebook

3/29/2018

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The trouble with quitting Facebook is that we like Facebook

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We have now come to bury Facebook, not to praise it. In the past few weeks, after the revelation that consulting firm Cambridge Analytica had obtained the data of more than 50 million Facebook users to help it craft targeted political ads in favor of Donald Trump and Brexit, Facebook critics and users have found common cause in wondering whether society should distance itself from Facebook. Stories about the social media network’s potential downfall have filled the press. But even as users say it’s time to #deletefacebook, they’re also telling journalists that actually deleting Facebook is a difficult choice to make.

Turns out, that fits with a pattern researchers have been aware of for a while: Americans say they are deeply concerned about privacy on social media. We say that it wouldn’t be too hard for us to walk away from it. And then we keep on using the social media that threatens our privacy.

Both polling data and scientific research suggest that, whatever the fallout from the Cambridge Analytica scandal, Facebook has staying power. That’s largely because it offers users real benefits, said Elizabeth Cohen, a professor of communications at West Virginia University who studies social media and society. The people who use it have decided — implicitly, if not explicitly — that those benefits outweigh the risks.

Americans are certainly aware of a data privacy issue connected to social media and advertising. A 2014 Pew survey found that 91 percent of adults thought consumers had lost control over how companies (all companies, not just tech companies) collect and store information about us. Meanwhile, the same survey showed that 64 percent of internet users wanted stronger regulations on advertisers. In fact, long before Cambridge Analytica, Americans were already more distrustful of social media and online advertisers than any other organizations that have access to our data.

And yet we kept giving it to them. Since 2014, Americans’ use of social media has continued to grow, and nearly 70 percent of all U.S. adults now use Facebook. You see this same dynamic play out in the lab. Numerous studies have found evidence for a “privacy paradox” between our statements and our actions. We say we place a high value on privacy, yet our behavior suggests … well, not so much. For instance, a 2012 study found that 95 percent of research subjects reported being interested in protecting their private information. That same group of people was also overwhelmingly willing to shop at a store that required them to provide information about their income and date of birth if it would save them a single euro.

So what makes social media so sticky even though we know it’s also risky? The answer, perhaps unsurprisingly, lies in the whole “social” part, said Cohen and Andreas Kaplan, a marketing professor who studies social media at the ESCP Europe business school. Social media, and particularly Facebook, has become the place where our social lives happen. Sixty-seven percent of Americans say online communication strengthens their relationships — compared with just 18 percent who say it makes those relationships weaker. If you aren’t on Facebook, you’re missing out on important parts of your friends’ lives — maybe even missing your friends entirely, if they live far from you.

And even though not all of our experiences online are good, more of us report being treated kindly than report hostility. Same with how often we see people help each other on social media rather than needing to leave a social media group because it turned mean.

That ties in with what scientists call “ambient awareness” — a theory that having access to regular, small, seemingly disconnected bits of information about a person’s life can build stronger social connections, help us feel more bonded and make us happier. The biggest reasons people give for why they use social media are about social connection — staying in touch with family members and friends who don’t necessarily live nearby. Those are real effects, Kaplan said, not just some perceived impact we’re manipulated into believing is real.

If you just can’t quit Facebook, it could be because you have decided that the benefits outweigh the risks. Maintaining relationships with far-flung cousins and college friends is valuable to you. That the world could find out you’re a Bernie Bro maybe isn’t.

None of this is to say that you shouldn’t be concerned about privacy on Facebook or other social media. It’s more that when attempting to make a stand against it, you’ll need to grapple with the fact that it really does provide something useful — and that choosing to step away means more than just stepping away from a company, or from a place to share selfies.

Likewise, Cohen pointed out, leaving Facebook isn’t what will protect you and your data from being shared without your permission. Facebook is a big player in collecting and selling your data, but it’s also just one of many entities that do that — think grocery store loyalty cards and gym memberships. Those data sets can be cross-referenced and compared to addresses to learn about you and your family and your friends in ways that are similar to what happens on social media — and some of those offline systems are harder to notice as threats. “There’s an illusion of safety,” Cohen said. “You feel like you could get off, you could opt out.”

“But the point is that it’s everywhere.”





Mobile Marketing

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March 29, 2018 at 03:57PM
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Furniture and lighting uses materials normally found behind walls

3/29/2018

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Furniture and lighting uses materials normally found behind walls

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Lucas Munoz Has Designed Furniture And Lighting Using Materials Normally Found Behind Walls continue readingGet More Ideas With The PSFK Daily Newsletter



Mobile Marketing

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March 29, 2018 at 03:57PM
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