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This Startup Is 3D Printing Glasses That Fit Perfectly To A Wearer’s Face http://ift.tt/2uN4Cjw This Startup Is 3D Printing Glasses That Fit Perfectly To A Wearer’s FaceDutch company Roger Bacon is taking 3D scans of customers' faces to build them perfectly fit eyewear Anyone that wears glasses knows the pain caused by ill-fitting frames. Since all of our faces are shaped differently the concept of one-size-fits-all rarely works. A Dutch tech startup called Roger Bacon has created a solution for producing custom-made frames using 3D scans of customers’ faces in order to create a perfect fit. There are a number of startups that are currently working with similar technology but Roger Bacon was the first to bring the concept to market. Frames sell for approximately $370. The business is selling around 50 pairs of glasses a month by partnering with 40 independent opticians located in the Netherlands and the United States. An iPad app serves as a virtual fitting room where customers can “try on” 30 frames and decide on the color. Roger Bacon received over $800,000 in funding in the spring, which will allow them to finalize their concept of biometric 3D scanning. The company hopes to expand the company globally and start to focus on marketing and sales. Mobile Marketing via PSFK http://www.psfk.com/ July 31, 2017 at 06:04AM
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Placecast, Sprint’s Pinsight Media Launching Location Verification Product For Advertisers http://ift.tt/2vXb5XP
Location Verification is the only product in the market using highly accurate carrier data from Pinsight Media, a wholly-owned subsidiary of Sprint, to confirm the location accuracy of mobile ads. This solution will help diminish wasted mobile ad dollars and more effectively reach target audiences. Location Verification debuts at a crucial time in the industry as an estimated $16 billion will be spent on targeted mobile ads in the U.S. this year. 96 percent of marketers consider location data to be important, but 40 percent expressed concern around the quality of location data. Rightfully so, as initial Location Verification results show at least 25 percent of media spend is wasted, and in many cases much more. Of the $16 billion spent this year on targeted mobile ads, approximately $4 billion is squandered. “It’s staggering to see how many millions of dollars are wasted every year based on old or inaccurate data,” said Kevin McGinnis, CEO of Pinsight Media, a wholly owned data and insights subsidiary of Sprint. “We are proud to support solutions like Location Verification that help raise the performance bar in the mobile advertising industry.” To learn more about Placecast’s new offerings, click here. The post Placecast, Sprint’s Pinsight Media Launching Location Verification Product For Advertisers appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 31, 2017 at 05:41AM Russian Artists “Erase” A Car By Painting Photoshop Pattern Over It http://ift.tt/2uPWygj Russian Artists “Erase” A Car By Painting Photoshop Pattern Over ItFor the STENOGRAFFIA street art festival, a group of artists made a car look like it was cut out of a picture Digital artists and designers are likely very familiar with the grey-and-white checkerboard pattern that symbolizes the transparent background in Photoshop. One Russian artist collective brought that effect into the real world with a piece called ‘ctrl+X.’ Created for the STENOGRAFFIA street art festival, a discarded and graffiti-covered dumpster and car were entirely painted over in the signature pattern, making it look like they’ve been photoshopped out of reality. In order to get the pattern to look just right, the artists first painted the objects white and then displayed the pattern via projector over them. Once they traced each square, they began to fill them in one at a time, creating the overall cropped-out effect. This optical illusion takes the interaction between physical and digital to a new level, showing how one can inspire the other. Images: Anna Hristova and Dmitry Chabanov Mobile Marketing via PSFK http://www.psfk.com/ July 31, 2017 at 05:36AM
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[Infographic] The In-Flight Guide to Content Marketing http://ift.tt/2uPVUiT Marketers who plan appropriately significantly increase their likelihood of success. Seems like a novel concept right? You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success. In today’s competitive landscape, everything from your strategy to the actual content experience and the way that you amplify content that is created (or co-created) are key factors in the success of your content program. To help you take your content to new heights, we have topped into some of the top B2B and B2C marketing minds that will be speaking at this year’s Content Marketing World conference in September. Over the past months we have published a series of eBooks that take a deep dive into the content skills and tactics necessary to meet the needs of the modern customer. We have also pulled some of the top insights from each of these eBooks into the infographic below for you to keep on hand as a guide for content marketing success. Let this handy in-flight content guide serve as a visual reminder of just what it takes to succeed in content marketing today. Part 1: Prepping for Your Content Marketing ExpeditionFigure out what makes you, your team, and your customers unique. @jayacunzo You have a story YOU want to tell, but does your audience care to hear it? @buyerpersona Adapt and be fluid with your content scheduling. @amandatodo Don’t be so wedded to a content schedule that you miss opportunities in your industry. @markwschaefer People are hesitant to contribute content is because they don’t know what to write about. @timwasher Part 2: Creating a Memorable Content ExperienceBuild content based on what they want rather than what you think they want! @IanCleary Make the audience the hero of the story you’re telling. @ardath421 A great content experience starts with a story! @BrennerMichael Be Useful. Address the why, the what’s in it for me? for your reader. @JillianHillard Develop next-level, pathological empathy for your audience. @MarketingProfs Part 3: Making the Most of Your Content JourneyPaid social can help marketers greatly improve their reach and engagement. @justinlevy For great distribution, co-creation with influencers is the solution. @leeodden Content that is engaging and optimizes the user’s experience is key. Zerlina Jackson Work with top experts to co-create content to increase amplification & engagement. @AmishaGandhi Better work inherently drives deeper engagement. @Robert_Rose
Hungry for More Content Marketing Insights?Below are some additional snackable statistics pulled from Content Marketing Institute and MarketingProfs’ 2017 B2B and B2C Content Marketing reports: Snackable B2B Stats
Snackable B2B Stats
To gain access to insights from all 41 Content Marketing World speakers, be sure to download the full series!
© Online Marketing Blog - TopRank®, 2017. | [Infographic] The In-Flight Guide to Content Marketing | http://ift.tt/faSbAI The post [Infographic] The In-Flight Guide to Content Marketing appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI July 31, 2017 at 05:30AM Mercedes Is Launching An Automated Valet Parking Service http://ift.tt/2wdxE9U Mercedes Is Launching An Automated Valet Parking ServiceMercedes-Benz and Bosch partnered on automated system for vehicles to park themselves in a garage Mercedes-Benz and German electronics company Bosch have plans to release an automated valet parking service that parks a car without a driver and returns the car to the driver when they wish to depart. While the vehicle won’t have the capacity to freely park on a street, it would be able to navigate a parking garage with the proper sensors placed throughout the building. The driver would approach the pick-up zone of the parking garage, summon their car using their smartphone and have it in front of them within a few minutes. Mercedes-Benz will partner with Daimler’s car-sharing company, car2go, with Daimler in charge of installing the sensor systems in parking garages and Bosch creating the sensors to operate with the car’s smart system. Mercedes-Benz will have the service go live for the first time at the Mercedes-Benz Museum’s multi-story parking garage in the beginning of 2018. Mobile Marketing via PSFK http://www.psfk.com/ July 31, 2017 at 05:22AM Focus On Mobile And Product Drives Q2 Digital Ads http://ift.tt/2ubIs76 Increased emphasis on mobile and product-focused ads drove spending growth in both social (40%) and paid search (10%) year-over-year (YoY). And Social, Mobile ad spending increased 51% YoY, accounting for 79% of total spend in the quarter. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH July 31, 2017 at 05:21AM
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First Look: FlipHTML5 Flipbook Software Combines Designing and Marketing Together http://ift.tt/2hfxfkF
“As the technology developed fast, online marketing has become more and more popular even now every small business would conduct online marketing to increase the sales,” says the team at FlipHTML5. Now, the leading flipbook software is ready to help the publishers and marketers to create the interactive content for online marketing. FlipHTML5 flipbook software enables users to convert PDF to page flip content with the professional book-like outlook, a provided announcement reads, It allows users to choose the templates, themes and backgrounds make the reading interface look like more comfortable. We’re told that users are also able to brand the content with unique logo to improve the brand awareness. FlipHTML5 provides the all-in-one digital solution for users. On the desktop software, FliPHTML5 offers a series of tools for the users to create the stunning content. They can add multimedia, including links, images, slideshows, videos, buttons and more. FlipHTML5 allows the users to design the flipbook from the blank. This flipbook software provides the page editor to design and edit the content. It can help the publishers to insert text and images to make up an attractive flipbook. To learn more about FlipHTML5 digital flipbook software, click here. The post First Look: FlipHTML5 Flipbook Software Combines Designing and Marketing Together appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 31, 2017 at 05:09AM Empathy Question Cards Build Trust In The Workplace http://ift.tt/2tW9Tqq Empathy Question Cards Build Trust In The WorkplaceCoworkers can use this deck of cards from Sub Rosa to get to know each other and settle problems in the workplace more productively Questions & Empathy is a deck of 56 cards made to help coworkers explore each others empathetic mindsets, learning what stands out and matters to them as individuals. The cards were created by Sub Rosa, a New York-based design group that specializes in empathy. Using these cards, coworkers are prompted to leave their comfort zones and have honest conversations with fellow employees. The ultimate aim is to help everyone in the workplace learn about one another, while also building team trust. Ultimately, the cards are meant as a tool to help co-workers better handle internal problems and reach collective goals. Questions & Empathy is available to purchase online for $39. Mobile Marketing via PSFK http://www.psfk.com/ July 31, 2017 at 05:00AM
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Do Marketers Understand Text Messaging Enough to Grasp The Power at Hand? http://ift.tt/2f0okmL
According to Gartner, text messaging, also known as SMS, has open rates as high as 98% and response rates as high as 45%. This is in contrast to email – where there is much more noise to cut through – and open rates are closer to 20% and response rates are as low as 6%. So why is email still the preferred method of consumer engagement when there are better options out there? With SMS capabilities maturing significantly in recent years, marketers now have a much larger toolbox to craft award winning campaigns from. For those in healthcare, there are solutions that are now HIPAA compliant. For retailers, SMS is now connected to mobile wallets like Android Pay and Apple Wallet. SMS is a capable channel for anyone wanting to do lead gen, lead nurturing, personalization and/or capture VOC without having the end user leave the native text experience (i.e. download an app or register on your website). It’s time for marketers to start leveraging SMS to its full capabilities and think deeply about mobile engagement opportunities because consumer behavior has already shown significant adoption. To help you better leverage these capabilities on your next SMS campaign; below is a framework you can use called LeadTerracing™. I used it to help a regional group of big brand automotive dealers create a scalable text based CRM solution for cultivating local sports fans as customers over time. The LeadTerrace Framework:
Segment your audiences, develop personas for each and map against strategic outcomes tied to the bottom line. You do not want to target everyone, so prioritize based on total addressable market and lifetime value.
Find out where your segmented audiences hang out in both digital and physical environments and identify all SMS promotional opportunities for on boarding. Don’t overlook text code on boarding via digital experiences. In one campaign, I saw 50% of Facebook fans choose to get out their phone and text in, rather than click a link to a landing page.
Once you know where your audience “hangs out,” identify unique and personalized hooks for on boarding and install mechanisms for data collection as a requirement for SMS opt-in. This informs follow-on messaging so you can treat “cold” traffic differently than “warm” traffic and “warm” differently than “hot”. Example hooks can include sweepstakes, exclusive content or information offers (videos, webinars, white papers, etc.), or my favorite, challenge their topic knowledge in a creative and gamified way.
Once you know whom you are talking to, stack on the value with a brand story and attract with a character that matches their persona. Let the character do the heavy lifting of selling. The goal here is to move your audience up the value ladder from “cold” to “warm” and “warm” to “hot.”
Strategically place personalized CTAs within the campaign that your audience can quickly identify with and take immediate action on. Make sure the action you want them to take fits the environment/setting they are in. Text codes on broadcast TV ads are great because the end user is sitting in the comfort of their home and are more likely to give you their attention compared with someone listening to the radio while driving. How I Applied LeadTerracing to Automotive Dealers: The group of dealers I was working with had been investing millions of dollars YOY in local professional sports sponsorships to drive brand awareness. According to Nielsen, NFL fans over-index in their propensity to buy a vehicle in the next 12 months by 20% above the general population. With this as a backdrop, we decided to create a campaign focused on NFL fans in-stadium attending a game to identify which fans were in-market hand raisers and drive them to digital shopping experiences. The “hook” was a mobile text-to-win campaign with the additional promise of exclusive video content featuring NFL players who share personal brand related stories. Embedded in the promised experience, we served up personalized vehicle specific shopper videos with strategic offers based on answers from their text-to-win entry (also how we identified cold, warm or hot traffic). The campaign created a way for dealers to track the path-to-purchase by in-market fans – a digital trail that starts with text-to-win data entry, continues with views of player and shopper videos and concludes with “click-throughs” to a strategic offer page. In addition, the dealers were able to nurture prospective buyers via SMS over-time with additional contextually relevant messaging and retail offers. For the first time, a sports activation transcended the boundaries of brand awareness to achieve identification, engagement and conversion of in-market shoppers/hand-raisers. Automotive Dealer Results:
The post Do Marketers Understand Text Messaging Enough to Grasp The Power at Hand? appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 31, 2017 at 04:53AM
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mHealth News: The Headlines You Might Have Missed http://ift.tt/2ubYjm2
WellnessLiving Partners with Google Doctor On Demand Brings Affordable Video Visits to Texas ClearHealth Quality Institute Forms Telemedicine Accreditation Standards Committee Helix Rolls Out First Ever Online Consumer Marketplace for DNA-Powered Products CareCloud Touts Cloud-Based, Pay-Per-Visit Telemedicine Solution Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today. The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 31, 2017 at 04:23AM |
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