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[Infographic] The In-Flight Guide to Content Marketing http://ift.tt/2uPVUiT Marketers who plan appropriately significantly increase their likelihood of success. Seems like a novel concept right? You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success. In today’s competitive landscape, everything from your strategy to the actual content experience and the way that you amplify content that is created (or co-created) are key factors in the success of your content program. To help you take your content to new heights, we have topped into some of the top B2B and B2C marketing minds that will be speaking at this year’s Content Marketing World conference in September. Over the past months we have published a series of eBooks that take a deep dive into the content skills and tactics necessary to meet the needs of the modern customer. We have also pulled some of the top insights from each of these eBooks into the infographic below for you to keep on hand as a guide for content marketing success. Let this handy in-flight content guide serve as a visual reminder of just what it takes to succeed in content marketing today. Part 1: Prepping for Your Content Marketing ExpeditionFigure out what makes you, your team, and your customers unique. @jayacunzo You have a story YOU want to tell, but does your audience care to hear it? @buyerpersona Adapt and be fluid with your content scheduling. @amandatodo Don’t be so wedded to a content schedule that you miss opportunities in your industry. @markwschaefer People are hesitant to contribute content is because they don’t know what to write about. @timwasher Part 2: Creating a Memorable Content ExperienceBuild content based on what they want rather than what you think they want! @IanCleary Make the audience the hero of the story you’re telling. @ardath421 A great content experience starts with a story! @BrennerMichael Be Useful. Address the why, the what’s in it for me? for your reader. @JillianHillard Develop next-level, pathological empathy for your audience. @MarketingProfs Part 3: Making the Most of Your Content JourneyPaid social can help marketers greatly improve their reach and engagement. @justinlevy For great distribution, co-creation with influencers is the solution. @leeodden Content that is engaging and optimizes the user’s experience is key. Zerlina Jackson Work with top experts to co-create content to increase amplification & engagement. @AmishaGandhi Better work inherently drives deeper engagement. @Robert_Rose Hungry for More Content Marketing Insights?Below are some additional snackable statistics pulled from Content Marketing Institute and MarketingProfs’ 2017 B2B and B2C Content Marketing reports: Snackable B2B Stats
Snackable B2B Stats
To gain access to insights from all 41 Content Marketing World speakers, be sure to download the full series! Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | [Infographic] The In-Flight Guide to Content Marketing | http://ift.tt/faSbAI The post [Infographic] The In-Flight Guide to Content Marketing appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI July 31, 2017 at 05:30AM
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