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Google And Microsoft Bet Big On GAI In Q1 2024 - And Win https://ift.tt/njRbMs7 Alphabet and Microsoft reported earnings on Thursday. Both had a better-than-expected Q1 2024. Alphabet reported results for the quarter ended March 31, 2024. Google CEO Sundar Pichai said the "results in the first quarter reflect strong performance from Search, YouTube and Cloud." Revenue from Google Search & Other areas reached $46.2 billion -- above consensus expectations of $45 billion, accelerating to more than 14.4% year-over-year versus more than 12.7% in Q4, wrote Baird Equity Research Analyst Colin Sebastian in a research note published today. The push into generative artificial intelligence (GAI) has forced Google to follow consumer online behavior more closely, to avoid falling behind Microsoft. Prabhakar Raghavan, senior vice president of Google Search, told employees last month there is a need to rapidly invest in AI. And that need has changed the market, meaning the company must move faster. advertisement advertisement Google added several GAI features to search in the quarter -- highlighted by the launch of Circle to Search, which uses highlighted words or images from a screenshot and transcribes them into a Google search. Alphabet’s Google, which has developed a fair amount of the underlying technology being used in AI today, announced its first-ever dividend of 20 cents per share, despite spending billions of dollars on data centers to catch up with rivals like Microsoft. Both companies have integrated GAI into products ranging from web search to the suite of enterprise software. Microsoft said its revenue for the quarter ending in March reached $61.9 billion from $52.9 billion -- a much better result than analysts expected. “Microsoft Copilot and Copilot stack are orchestrating a new era of AI transformation, driving better business outcomes across every role and industry," Microsoft CEO Satya Nadella said in a statement. During the quarter, the company introduced Surface PCs with a key for quickly accessing the Copilot chatbot. The company began selling access to the Copilot for small businesses with Microsoft 365 productivity software subscriptions. The company also hired Mustafa Suleyman, co-founder of artificial intelligence lab DeepMind, to run a new Microsoft AI group. “As we move past the technology’s peak of inflated expectations, I believe it’s essential that they prioritize addressing market-wide risks, both social and environmental, rather than taking a traditional competitive posture.” Frank hopes the companies will move toward more concrete assurances that they are addressing the necessities of self-regulation alongside commercial goals. Microsoft has been signing a series of high-profile AI deals. Earlier this week, Microsoft announced that Coca-Cola had signed a five-year, $1.1 billion contract with Azure for AI and cloud computing services. Coca-Cola also will test and roll out Copilot under Microsoft 365 to improve workplace productivity. The brand has been innovating with Microsoft GAI for nearly a year. During the past week, Microsoft introduced of a small AI model for mobile devices, which suggests the company has a better chance of competing with Google for advertising dollars in the mobile market. Mobile Marketing via MediaPost.com: mobile https://ift.tt/CI98l7M April 25, 2024 at 05:10PM
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Gen Z Spells It Out: They Like Email, Special Offers, But Worry About Economy https://ift.tt/oiylRTd Gen Z may have many attributes that are not easy to discern. But here’s one thing that comes in clearly: Email is their preferred means of communication, according to a study by SheerID. Of the Gen Z consumers polled, 48% prefer email for hearing about offers from brands, followed by text/SMS (46%), social media (43%), online ads (24%) and brand websites (18%). And 40% Gen Z likes the occasional 20% discount and 10% off every purchase — but they appreciate freebies most. Gen Z particularly welcomes discounts for takeout/food delivery. What’s their favorite type of exclusive offer? Free shipping was cited by 60%, and 52% say a free gift. (47%). apparel (42%), beauty/personal care (40%), gaming (39%) and electronics (39%). The least popular choice was online news subscriptions (10%). But here’s some bad news: Only 30% of Gen Z consumers are optimistic about the economy — and they are being frugal. advertisement advertisement Gen Z college students feel good about the economy — 71% are planning to seek discounts, while stretching their budgets. How has the economy affected their spending habits? Groceries and mobile phone/wireless were the only two categories where Gen Z is spending more than in the past. In contrast, 36% are spending less on takeout/food delivery, gaming, electronics and online news. “While economists say that the economy is getting better, Gen Z is not convinced,” says Jake Weatherly, CEO of SheerID. “Our research indicates that, in fact, young people are careful and purposeful with their spending.” And there is one warning for brands: Be careful how you go about verifying that someone is indeed part of Gen Z. For 25%, having to create a separate account on a Gen Z deals website would have a negative impact. And 42% feel the same about having to share a document to prove their eligibility. On the other hand, 59% of Gen Z and 66% of Gen Z students would welcome d being instantly verified as a member of their group without sharing their data with other brands. What should companies do? Brands that provide exclusive offers “show a company’s dedication to recognize and help people,” Weatherly says. "We recommend brands invest in multi-touch point campaigns that combine digital and face-to-face interactions to effectively stand out in a noisy marketplace,” adds Gavin Aldrich CEO of Campus Group. “Brands that take an integrated approach to demonstrate and authentically communicate their external values hold the key to attracting Gen Z customers."
Mobile Marketing via MediaPost.com: mobile https://ift.tt/CI98l7M April 25, 2024 at 02:19PM The Latest Trends in SMS Marketing for 2024 https://ift.tt/VkvB35X SMS marketing has come a long way and continues to evolve to meet the changing needs of businesses and consumers. As we move into 2024, new trends in SMS marketing are emerging, bringing exciting opportunities for businesses to connect with their customers in a highly personalized and engaging way. One of the key trends shaping the future of SMS marketing is the rise of conversational messaging. Businesses are leveraging chatbot technology to provide interactive and conversational experiences through SMS. This allows customers to engage with brands in real-time and receive instant responses to their inquiries, creating a more personalized and immersive communication channel. Another trend that is gaining momentum is the use of rich media in SMS marketing. With advancements in technology, businesses are now able to send images, videos, and audio files through text messages, enhancing the visual appeal and engagement of their campaigns. Furthermore, personalization and segmentation continue to be at the forefront of SMS marketing strategies. By carefully targeting customer segments and tailoring messages based on their preferences and behaviors, businesses can increase open rates, click-through rates, and overall conversion. In this article, we will explore the latest trends in SMS marketing for 2024 and how businesses can leverage them to drive more customer engagement and achieve their marketing goals. The Importance of SMS MarketingSMS marketing has proven to be a highly effective and efficient channel for businesses to reach their target audience. With the majority of consumers owning a mobile phone, SMS messages offer a direct and immediate way to communicate with customers. According to recent statistics, SMS marketing boasts an impressive open rate of 98%, with the majority of messages being read within minutes of being received. This makes SMS marketing a powerful tool for businesses to deliver time-sensitive information, promotions, and updates directly to their customers’ mobile devices. Moreover, SMS marketing has a significantly higher click-through rate compared to other marketing channels. Research shows that SMS messages have an average click-through rate of 19%, outperforming email marketing and social media advertising. This highlights the effectiveness of SMS marketing in driving customer engagement and generating actionable leads. With these compelling statistics, it is clear that SMS marketing should be an integral part of every business’s marketing strategy. Now, let’s dive into the latest trends in SMS marketing for 2024 that can help businesses further enhance their customer engagement and achieve their marketing goals. Personalization in SMS MarketingPersonalization is not a new concept in marketing, but it continues to play a crucial role in SMS marketing strategies. Bytailoring messages to individual customers based on their preferences, behaviors, and demographics, businesses can create a more personalized and relevant experience for their customers. One way to achieve personalization in SMS marketing is through dynamic content. With the help of data and automation, businesses can dynamically insert personalized information such as the customer’s name, location, or purchase history into SMS messages. This not only grabs the customer’s attention but also makes them feel valued and understood by the brand. Segmentation is another key aspect of personalization in SMS marketing. By dividing their customer base into smaller segments based on demographics, behaviors, or buying patterns, businesses can send targeted messages that are more likely to resonate with each segment. For example, a clothing retailer can send different SMS offers to male and female customers, or to customers who have previously purchased specific products. Additionally, personalization can extend beyond the content of the SMS message itself. Businesses can leverage customer data to send messages at the optimal time for each individual customer, increasing the chances of the message being read and acted upon. By understanding the preferences and behaviors of their customers, businesses can ensure that their SMS messages are delivered when they are most likely to be relevant and valuable to the recipient. Interactive SMS CampaignsIn today’s digital age, customers expect more than just one-way communication from brands. They want to engage with businesses in a meaningful and interactive way. This is where interactive SMS campaigns come into play. With the rise of chatbot technology, businesses can now create interactive and conversational experiences through SMS. Chatbots are AI-powered virtual assistants that can understand and respond to customer inquiries in real-time. By integrating chatbots into SMS marketing campaigns, businesses can provide instant and personalized responses to customer queries, enhancing the overall customer experience. Interactive SMS campaigns can take various forms, such as surveys, quizzes, polls, or even games. These campaigns not only engage customers but also provide valuable insights and data for businesses. By encouraging customers to participate in interactive SMS campaigns, businesses can gather feedback, preferences, and opinions, which can be used to further personalize future marketing efforts. Furthermore, interactive SMS campaigns can be used to drive customer actions and conversions. For example, businesses can send interactive SMS messages with clickable links or buttons that direct customers to a landing page or a specific offer. This allows businesses to guide customers through the sales funnel and prompt them to take desired actions, such as making a purchase or signing up for a newsletter. SMS Automation and ChatbotsAutomation is revolutionizing the way businesses approach SMS marketing. With the help of automation tools and chatbots, businesses can streamline their SMS marketing efforts and deliver personalized messages at scale. SMS automation allows businesses to set up predefined triggers and workflows that automatically send SMS messages based on specific events or customer actions. For example, businesses can set up an automated SMS campaign to welcome new customers, send order confirmations, or remind customers about abandoned shopping carts. This not only saves time and resources but also ensures that customers receive timely and relevant messages at every stage of their journey. Chatbots, as mentioned earlier, play a crucial role in automating SMS conversations and providing instant responses to customer inquiries. Chatbots can handle a wide range of customer interactions, from answering frequently asked questions to providing product recommendations. By leveraging chatbot technology, businesses can provide round-the-clock support and engagement, even when their team is not available. Integrating SMS marketing with other channelsWhile SMS marketing is powerful on its own, integrating it with other marketing channels can amplify its impact and reach. By combining SMS marketing with email marketing, social media, or even offline channels, businesses can create a cohesive and omnichannel customer experience. For example, businesses can use SMS to drive traffic to their social media profiles or encourage customers to subscribe to their email newsletters. Likewise, businesses can use social media or email marketing to promote exclusive SMS offers or campaigns. By integrating SMS marketing with other channels, businesses can leverage each channel’s unique strengths and create a seamless customer journey across multiple touchpoints. Compliance and Privacy in SMS MarketingAs SMS marketing continues to evolve, businesses must prioritize compliance and privacy to maintain customer trust and avoid legal issues. In many countries, there are strict regulations regarding SMS marketing, including consent requirements, opt-out options, and data protection laws. Before implementing SMS marketing strategies, it is crucial for businesses to familiarize themselves with the regulations and ensure compliance. This includes obtaining explicit consent from customers before sending them SMS messages, providing clear opt-out instructions, and securely handling customer data. By adhering to compliance and privacy regulations, businesses can build trust with their customers and create a positive brand image. Moreover, respecting customer privacy and preferences can also lead to higher engagement and conversion rates, as customers are more likely to respond positively to messages that they have willingly opted in to receive. Political Spam Messages in SMS MarketingAs SMS marketing continues to expand its reach, political organizations have increasingly adopted it as a tool to engage voters and disseminate campaign messages. However, this rise in political spam messages has raised concerns among consumers and regulators alike. Political spam messages often involve unsolicited texts that can overwhelm recipients, leading to frustration and a negative perception of the sending party. These messages typically aim to rally support, solicit donations, or spread information about political agendas and candidates. While they can be an effective means of communication due to the high open rates of SMS, their unsolicited nature often leads to them being perceived as intrusive or spammy. To address these issues, businesses and political entities must adhere strictly to legal standards and best practices for SMS marketing. This includes obtaining explicit consent before sending messages, providing clear and straightforward opt-out options, and ensuring that the content is both relevant and respectful to the recipient. By implementing these practices, political organizations can use SMS marketing effectively without alienating potential supporters. The Future of SMS MarketingSMS marketing is evolving rapidly, and new trends are shaping its future in 2024. The rise of conversational messaging, the use of rich media, and the importance of personalization and segmentation are transforming SMS marketing into a highly engaging and effective channel for businesses. Businesses can leverage conversational messaging and chatbot technology to provide interactive and personalized experiences through SMS. By incorporating rich media, such as images, videos, and audio files, businesses can enhance the visual appeal and engagement of their SMS campaigns. Personalization and segmentation continue to be crucial in SMS marketing, allowing businesses to tailor messages based on customer preferences and behaviors. Interactive SMS campaigns, driven by chatbots, enable businesses to engage customers in real-time and gather valuable insights. Automation and integration with other channels enable businesses to streamline their SMS marketing efforts and create a seamless omnichannel experience. However, businesses must prioritize compliance and privacy to maintain customer trust and avoid legal issues. Looking ahead, the future of SMS marketing is promising. As technology continues to advance, businesses can expect further innovations in SMS marketing, such as augmented reality experiences, voice-activated interactions, and more sophisticated automation capabilities. Businesses that embrace the latest trends in SMS marketing for 2024 and adapt their strategies accordingly will be well-positioned to connect with their customers in a highly personalized and engaging way, driving more customer engagement, loyalty, and ultimately, business growth. The post The Latest Trends in SMS Marketing for 2024 appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch https://ift.tt/9Gj1oUX April 25, 2024 at 12:14PM The Intersection of Generative AI and Marketing Data https://ift.tt/w2ls4F9 Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but it’s going to be a messy process with uneven results. AI is a great tool for researching content, even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis. AI and machine learning algorithms are very good at spotting trends in large data sets. As we marketers lose some of our most useful data tools, AI and machine learning can help us pick up the pieces. Here’s the current state of generative AI for marketing data, and how it looks to evolve in the near future. How generative AI unlocks the potential of marketing dataMarketers have no shortage of customer data on hand — quite the opposite. The challenge is to:
Fortunately, generative AI can help with multiple aspects of these challenges. Insight generationAI algorithms can generate insight from data more efficiently and thoroughly than people can. AI can analyze massive data sets to uncover hidden patterns that might not show up in traditional analytics tools. As AI grows more sophisticated, it is also able to take on unstructured data that historically would have required human analysis. Text, images, and behavioral markers can all be a quantifiable part of your customer data set. Advanced behavior-based segmentationTraditionally, marketers have relied on demographic attributes to create segments, with a reliance on third-party data. Generative AI algorithms can take a more nuanced approach by analyzing customer behavior to identify segments that are likely to convert given a specific intervention. For example, the algorithm might detect a pattern that 75% of people converted after going to a particular page on your site, then receiving a specific series of follow-up offers. You could market directly to this new segment, testing new offers that fit with the pattern of those who have already converted. Behavior-based segmentation gives marketers more insight into the who and why of their customers that goes far beyond age, gender or job title. Personalization in real-time at scalePersonalization is the cost of entry for marketers now. A recent study from Adobe found that 73% of customers expect personalization before and after making a purchase. But personalization at scale and in real-time requires superhuman capabilities. By analyzing vast amounts of data, AI algorithms can identify patterns and preferences unique to each individual or persona and identify trigger points. Then, AI-powered tools can dynamically generate personalized content and deliver it automatically when a trigger is spotted. Whether it’s hyper-relevant personalized product recommendations, dynamic email content, or targeted ad campaigns, generative AI makes the superhuman super possible. Predictive analyticsWe’ve all heard of the 80/20 rule: 80% of your results come from 20% of your activities. Or, to put it another way, 80% of our time is virtually wasted. The trick is to discover what your most profitable 20% is and focus efforts there. That’s where predictive analytics come in. Generative AI uses machine learning algorithms to analyze historical data and generate predictive models. These models help reduce our 80% overhead in a variety of ways, including:
AutomationThe rise of automation has revolutionized marketing operations, streamlining processes and freeing up valuable time and resources. Generative AI plays a pivotal role in this automation revolution, powering chatbots, virtual assistants, and other AI-driven tools that handle routine tasks with speed and efficiency. By automating repetitive processes such as customer support inquiries, lead scoring, and content generation, businesses can focus their human resources on more strategic initiatives, driving innovation and growth. What’s next for AI in marketingThe capabilities of AI are evolving fast. Marketers will find a bumper crop of new ways to know their audience, understand their journeys, and deliver the right messaging at the right time. Here’s a look at what’s next. Enhanced customer experienceMany brands are already experimenting with AI-powered customer experience, from personalized chatbots to virtual shopping assistants. Expect to see these experiences become more immersive on the customer side, and easier to orchestrate and deliver on the marketing side. Hyper-personalization (without cookies!)We’ve seen that AI can help identify unique opportunities for personalization, and deliver on these opportunities in real time. These capabilities will only grow more useful over time. As AI combs data from social media, browsing behavior, history of engagements with your brand, and more, you’ll be able to deliver highly resonant and specific content, one-to-one, at scale. Voice and visual searchVoice search — spoken language search queries directed at an AI assistant — is taking up an ever-increasing percentage of search queries. Research found that 72% of people have used voice search in the past six months. As AI grows more sophisticated, visual search is the next frontier. Android customers can already use their phone cameras to search for products, translate text, and much more. Marketers will need to account for the growing number of non-textual searches as they create content and design campaigns. Augmented analyticsPresenting results to the C-suite is not anyone’s favorite part of marketing. It can be challenging for marketers to tell the story of their data in an understandable, meaningful and relatable way. In the near future, AI will help marketers quantify their results by:
More flexible and adaptable marketingIncreased efficiency and automation of manual tasks will help marketers become more adaptable and agile. Marketers will be better equipped to respond to changing market dynamics, optimize their campaigns on the fly, and capitalize on emerging opportunities with greater speed and precision. For more about AI and marketing, read Age of SGE: How Will AI Affect Search Traffic in the Next Decade?
The post The Intersection of Generative AI and Marketing Data appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/hV8ctwo April 24, 2024 at 06:50AM
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Meta Opens Up Quest OS To Third-Party Hardware Makers https://ift.tt/Ar3FVI1 Meta has announced that the operating system for its Quest virtual reality headsets, now called “Meta Horizon OS,” can now be used by third-party device makers, including leading tech companies Lenovo, Xbox and Asus, which have committed to using Meta’s software to build new metaverse hardware. In a post on Instagram, Meta CEO Mark Zuckerberg said the company has been working on the operating system for about a decade and is now focused on building it into a “broader mixed reality and spatial reality OS” to aid in future metaverse development. Zuckerberg says the “key idea” behind Meta Horizon OS are “a feeling of presence with people no matter you physically are, bringing digital objects like huge screens into your physical space, navigating and interacting with virtual spaces” as well as helping creators and developers build new apps and experiences. Meta announced partnerships with Asus and Lenovo, which have committed to using Horizon OS technologies like eye, face, hand and body tracking and high-resolution passthrough to build headsets meant for specific use cases, such as Asus’ “performance gaming headset,” or Lenovo’s mixed-reality devices used for “productivity, learning, and entertainment.” advertisement advertisement Microsoft says it has also teamed up with Meta to build a “limited-edition Meta Quest, inspired by Xbox.” As the tech giant continues to compete with Apple and Sony over the creation and sales of new VR/AR headsets, Meta says that all of its future headsets will be able to connect via the Meta Quest app on iOS and Android devices. Finally, Meta also announced the ongoing development of a new spatial app framework meant to help mobile developers create mixed reality mobile apps. Mobile Marketing via MediaPost.com: mobile https://ift.tt/3SkJjGh April 23, 2024 at 05:06PM
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X To Start Smart TV App https://ift.tt/HsWL8AX Moving more fully into the TV/video marketplace, X, formerly Twitter, is starting up a smart TV app, according to a tweet from X CEO Linda Yaccarino, former longtime head of advertising at NBCUniversal. “This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen,” writes Yaccarino. “From the small screen to the big screen X is changing everything. Although the product is still in the development phase, Yaccarino says the X TV app will include: - Trending Video Algorithm, where users can stay updated with popular content. -- AI-Powered Topics, which organize videos by subject for a personalized experience. -- Cross-Device Experience, where users can start watching on one’s mobile phone, and continue on a TV set. advertisement advertisement -- Enhanced Video Search, offering content and improved video search. ---Effortless Casting, where search for favorite videos on the big screen comes from simple casting on mobile devices. -- Wide Availability. Yaccarino says the app will be coming soon to most smart TVs, and adds that she welcomes the X community sharing ideas about the proposed new product. The message also includes a familiar-looking smart TV navigation screen, with one video preview “box” featuring Tucker Carlson’s interview of Vladimir Putin as well as preview video box of the Musk-owned SpaceX rocket launch. Mobile Marketing via MediaPost.com: mobile https://ift.tt/3SkJjGh April 23, 2024 at 03:59PM
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Dave & Buster's Pits Lil Dicky Against Busta Rhymes In New Campaign https://ift.tt/h6IaH4A
Dave & Buster’s may have been founded by the real Dave (Corriveau) and Buster (James "Buster" Corley), but a very different Dave and “Busta” are throwing down over the name in a humorous new campaign for the company’s 50% off food promotion for rewards members. In the hero :55 video, seen here, a voiceover explains that in honor of the 50% off promo, Dave & Buster’s will knock off half its name. We see Dave Burd (better known as rapper, and comedian Lil’ Dicky), across a table from fellow rapper Busta Rhymes. “It’s Dave vs. Busta and only one name can win,” says the VO. Busta says he’s doing this for “all of the Bustas, and Dave’s a dumb name.” Lil’ Dicky cluelessly responds with “I was just minding my own business and Busta challenged me to some event. … I don’t really know what’s going on.” The VO continues, “What’s going on will probably be terrible for you, Dave,” as the viewer now sees Busta in full boxing gear ready to rumble. “I don’t think we actually have to fist-fight,” says Lil’ Dicky. “I feel like we could just play one of these hundreds of Dave & Buster’s games. It would be a missed opportunity.” The spot ends with both rappers looking at one another in uncomfortable silence until Lil’ Dicky says, “ How long do we stand here?” “We needed to find our perfect Dave and Buster who embodied what Dave & Buster’s is all about: fun,” the company’s CMO, Megan Tobin, told QSR Insider. “Busta Rhymes and Dave Burd (Lil Dicky) bring joy to so many people through their music and art so we knew they would bring a perfect level of fun to the ads, and they more than delivered.” The new work, running on national broadcast, CTV and paid and organic social media, was the first for the brand from Maximum Effort, the ad agency formed by Hollywood heavyweight Ryan Reynolds and known for comedic efforts for Aviation Gin and Mint Mobile. The campaign is part of the launch of Dave & Buster’s menu, which includes more than 20 new items such as sharable Sampler Boards and Loaded Barbacoa Fries, and will be 50% off for Dave & Buster’s rewards members until April 28.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/3SkJjGh April 23, 2024 at 03:59PM
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CNET Co-Founder Moves Into AI Voice Content Creation https://ift.tt/EVC2xzL
The tool is geared toward all types of creators, such as casual editors, marketers working for small businesses and even editors working on big-budget ads in the entertainment industry. Marketers can use the technology to test different versions of audio in videos for an ad. They can create 45 different iterations with incurring a major cost. The videos are produced by creators who use Worbler.AI and are a bit quirky, but there are hundreds of voices in the engine from which to choose. Here’s how it works. A creator creates a video and overlays a voice from the website on top of the images. AI-powered text-to-speech makes it easy to add voiceover to a video. advertisement advertisement More than 100 voices are available, all performed by paid actors to enhance the content. The user writes a script, selects a voice and the technology does the rest. “If I do a video FAQ of how to use my product, or an ad, it will resonate more when the voice is consistent from where they are from,” he said. “You can do one cut of a video and add a different accept to each.” Bonnie believes it will lower the barrier for people, especially young students, to be more creative. The downside, he said, are deepfakes. Noel Weichbrodt, president at Worbler.ai and the tech guy behind the tech, said the technology will not allow anyone to clone a voice. They can only use the voice created by paid actors. A digital mark is inserted in each piece of content, along with a cryptograph fingerprint on each piece. “If there is a video and a watermark on the video, the social media networks need a way to show, cryptographically claim, that the video was produced using AI,” Weichbrodt said. “It shouldn’t have to be a sleuthing exercise” Through sound effects, filters and voice, Worbler aims to transform basic videos without the need for professional editing software. The technology offers AI-powered voice transformation, an AI-mix panel, a voice filter library, and text-to-speech capabilities. Mobile Marketing via MediaPost.com: mobile https://ift.tt/GF3hPs7 April 23, 2024 at 08:10AM
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Opt-Outs Are In: North America Leads The World In This Behavior https://ift.tt/riWV3IG North America remained the leading setting for email opt-outs last year, with the U.S. accounting for 76.42% of all opt-outs worldwide, according to a new report from Optizmo Technologies. Yet the total for North America slipped to 79.29%, falling below 80% for the first time as Europe increased to 16.24%. Europe also contributed to a global hike in opt-out activity. In another shift, Yahoo has reclaimed the top spot among email domains, accounting for 24.21% of opt-outs, versus 18.62% for Gmail. In contrast, Outlook sees only 1.61% opt-out activity. Note: This report is based on analysis of opt-out activity in Optizmo’s operating system. Monday is the top day for opt-outs, producing 16.32% -- compared to Saturday, the lowest day, with 11.93%:. The second-highest day for opt-outs is Tuesday (15.75%) and Wednesday (15.72%). advertisement advertisement The leading time of day is between 9:00 and 11:00 Central Time, with the 9:00-10:00 period the most intense hour. However, opt-out activity is flattening across the entire day. Mobile is the main driver of opt-outs, as it has been for at least six years -- jumping up after a dip in 2022. As for operating systems, 42.37% of all opt-outs come in via iOS compared to 21,39% for Android, 18.33% for Windows, 11.13% for Mac OS and 6.78% for all others. Is there any good news? Yes, email remains a robust channel, Optizmo says. Mobile Marketing via MediaPost.com: mobile https://ift.tt/GF3hPs7 April 22, 2024 at 03:16PM How To Use VPNs To Unlock Global Seo Opportunities https://ift.tt/GBKjTgl The digital landscape is an ever-changing, dynamic field that continuously adapts to technological advancements and shifts in consumer behavior. As such, businesses wanting to stay ahead of the competition have to do more than rank high in SERPs. They have to capture a global audience, especially if they are planning to expand their brand. So, do you have international aspirations for your business? Traditional search engine optimization strategies might not be enough. Thankfully, there is an unconventional method of reaching your global audience and propelling your global SEO aspirations and this method is using VPNs or virtual private networks. You may have heard of VPNs as a powerful tool in Internet security but did you know you can use this tool to unlock possibilities in the realm of global SEO? Here’s what you need to know to make full use of this tool. Understanding VPNsA VPN creates an encrypted, secure tunnel right over the vast Internet. Data traveling through the VPN tunnel is scrambled using complex, high-end algorithms. Thus, the data becomes unreadable to anyone intercepting it. The secure tunnel also shields Internet traffic and data from prying eyes. Some of the popular VPNs digital marketers or SEO professionals use are Surfshark VPN, NordVPN, and ExpressVPN. But how do these components of VPN help unlock global SEO opportunities? Continue reading to know that. How VPNs Unlock Global Seo OpportunitiesVPNs create a secure tunnel and mask your IP address. It also helps you connect to virtual server networks so you can change your location without physically traveling anywhere. So, here’s how this helps:
Depending on your location, the search engine results can significantly vary. VPNs allow you to virtually change your location by connecting to a server in a specific country. Thanks to this, you can research and target high-volume keywords in your target markets. Also, you can optimize your content for international audiences.
To achieve success in SEO, it is critical to understand your competition. Analyzing the strengths and weaknesses of your competitors will give you a clear idea of the strategies you must avoid and the ones you must capitalize on. No matter where you are in the world, you can use a VPN to perform localized competitor analysis and get valuable insights into their keyword usage, content strategy, and overall SEO approach in specific regions. You can use this knowledge to optimize your SEO efforts and achieve measurable results.
Want to know the effectiveness of your global SEO efforts? You must track your website’s ranking in international SERPs. This can be done using a VPN. You can keep changing the location virtually and check your website’s ranking position from the perspective of users in different countries. With this, you will get a clear picture of your global reach.
There are some countries that restrict access to specific online tools or websites. If these are valuable for your SEO strategy, you can use a VPN to bypass such restrictions.
Your international audience would prefer a website with localized content. After all, websites with a local presence appear more credible. You can use a VPN to research and study local trends and adapt your website content accordingly. This will help you build trust and enhance your international brand image. Beyond Location Benefits: Additional Perks Of Using VPNsLocation masking is a key benefit, and this is a primary reason why SEO professionals use VPNs. However, there are other advantages of SEO offered by VPNs that must not be overlooked:
To index your website properly, search engine crawlers need to access the content of your website. If your site is on an unsecured connection, there’s risk of data breaches. Data breaches can disrupt the crawling process and adversely impact your SEO efforts. Using a VPN, you can encrypt all traffic and ensure secure crawling by popular search engines.
Cybersecurity threats are a constant concern for websites. VPNs help safeguard websites from malicious attacks by masking IP addresses and adding an extra layer of security. This improves SEO efforts indirectly by demonstrating to popular search engines that your site is a reliable and safe source of information. How Do You Use VPNs For Global Seo
Before using VPNs, identify your target markets and carry out keyword research for each region. Use tools like Google Keyword Planner and explore localized versions of search engines, such as Yandex (Russia) and Baidu (China). Then, search relevant keywords with low competition and high search volume.
Choose a VPN provider offering a global server network, a strict no-logs policy, robust security features, and consistent speed and uptime.
After choosing your VPN provider and paying for the subscription plan, connect to a server located in the country you are targeting for your global SEO efforts.
Use the VPN connection to assess your competitor’s websites from the user perspective in your target market. Pay attention to their keyword usage, content strategy, backlinks, and overall website structure. You can use this insight to improve your SEO approach.
Optimize the website content for the local audience by using the results of your keyword research and competitor analysis. You may have to translate content into the local language and adapt cultural references.
Use tools like Ahrefs and SEMrush with a VPN connection to regularly monitor your website’s ranking in the SERPs. This will help you gauge the effectiveness of your global SEO efforts and make adjustments as necessary. The Bottom Line: Add VPN To Your Global Seo Toolkit!When VPNs are used strategically, they can be a powerful and effective tool in unlocking exciting global SEO opportunities. It can mask your location to help you stealthily study local trends of various countries and analyze competitors. Also, you can access geographically restricted SEO tools and website content to use it to your advantage. So, add it to your SEO toolkit and see the difference. The post How To Use VPNs To Unlock Global Seo Opportunities appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch https://ift.tt/vr2LF9i April 22, 2024 at 01:30PM |
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April 2023
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