RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe

Mobile Marketing

TV Tie-Ins Special Demos Dominate This Most-Read List

12/30/2022

0 Comments

 
https://ift.tt/EBZXLp1

TV Tie-Ins, Special Demos Dominate This Most-Read List

https://ift.tt/5sAxyX2

 

Got a TV tie-in for your marketing story? It'll increase your chances of being read by our Marketing Daily audience.

That was evident when we looked at  2022 stats for a bunch of combined beats: alcoholic beverage/health/entertainment/technology/partial CPG. TV and its celebrities figured in more than half of the 10 most-read stories of 2022, coming in on a par with their frequency in the previous year’s rankings.

A pure entertainment marketing story -- Amazon Prime Video’s “The Marvelous Mrs. Maisel” promoting its fourth season last winter by ‘taking over’ two venues in New York City’s Bryant Park -- was the second most-read of the year.

advertisement

advertisement

Netflix’s “Cobra Kai” made the list at no. 4, via a Coors Banquet sweepstakes that tied in with series character Johnny Lawrence’s propensity to drink that beer onscreen.

Tucked between “Mrs. Maisel” and “Cobra Kai,” at no.3, was “Theranos Whistleblowers Appear At Scene Of Elizabeth Holmes' Last Hurrah.” Readership of this story, about Erica Cheung and Tyler Shultz appearing at a medical techie meeting, was likely helped by their portrayal -- along with Theranos founder/CEO Elizabeth Holmes herself -- in Hulu’s limited series “The Dropout.”

Three stories involved iconic TV actors promoting products: Kaley Cuoco (long known for "Big Bang Theory") leaving HBO Max’s “The Flight Attendant” and joining Diageo’s Smirnoff Red, White & Berry vodka as “chief summer officer” (no. 10); Ted Danson  helping “Consumer Cellular Fight Competitors' Mobile Oversell” (no. 9); and Courtney Cox teaming up with Clos du Bois to fight ageism in wine marketing.

The Cox and Danson stories, both rare instances of 50+ representation in non-medical advertising, also represent another prevalent aspect of this year’s top 10: stories focused on specific cohorts.

This category includes the year’s most-read story, “Wine, The Wallflower: Industry Honchos Plan Joint Marketing Push,” about the wine industry planning a category-wide campaign in response to diminishing interest in wines from 21- to 34-year-olds.

Zeroing in on the youngest of that grouping, Marketing Daily readers learned that “Campari, Drizly Target The Newest Drinkers: Gen Z” (no. 6).

“Molson Coors, A-B Launch Latino Campaigns” came in at no. 7.

As was the case last year, when “Kahlua Stirs It Up With Routine-Busting Spots, Espresso Martinis” made no. 4 on the list with “no dollar figures, no celebrities, no movies, no TV shows,” the 2022 list again features one outlier: “P&G Sets First National Campaign For 'People-Friendly' Insecticide” (no. 5).





Mobile Marketing

via MediaPost.com: mobile https://ift.tt/qC07dwk

December 30, 2022 at 02:52PM
0 Comments

Prime 2022: The Big Email Stories Of The Year

12/30/2022

0 Comments

 
https://ift.tt/CiBSrhs

Prime 2022: The Big Email Stories Of The Year

https://ift.tt/1ze2Caj

Compared to 2021, the year 2022 seemed almost peaceful in email marketing.  

There was nothing as dramatic as last year’s launch of Apple’s Mail Privacy Protection. Instead, pressure continued on the privacy front in a more insidious way. 

Here are some of the big stories of 2022, and what they mean. 

Email Marketing Is Slipping?

A shocking report from ANA showed that email, long known as producing the best ROI, has fallen to third, behind direct mail and SMS. Forgive us if we’re skeptical: direct mail, with its prohibitive postal/printing costs? But there it is, and it is only one of several studies that say email is being challenged by SMS and social media. Don’t worry, email teams, your jobs should be safe. The channel remains a workhorse, driving ecommerce, financial services and even auto sales. It is especially critical on the back end—for triggered and transactional messaging.    

advertisement

advertisement

Marketers Face A Plethora Of State Privacy Bills 

When marketers wake up this Sunday morning, the California Privacy Rights Act, a bill that removes the B2B exception and requires that so-called data brokers communicate directly with consumers to offer an opt-out, among other things, will have taken effect. Many firms are unprepared, lacking automated systems for handling Data Subject Access requests (DSARs) from consumers.  

And the CPRA is only one of several state laws that are coming. “Unfortunately, we’re not yet headed to a singular national privacy law,” said Chad Engelgau,  CEO of Acxiom, earlier this year. “It’s potentially a trillion-dollar issue due to the cost of compliance for businesses to constantly update their practices going from state to state.”

States are not the only enforcers: A growing number of companies are also taking on this good work. For instance, Edison Mail gives consumers a one-tap way to eliminate unwanted emails. And DuckDuckGo offers a service that detects and removes hidden trackers in emails. 

Email marketers are generally safe from regulatory menace if they have consent and allow the user to opt out. This advantage will grow as brands restrict themselves to first-party and zero-party: email addresses are voluntarily given. 

But there are many other privacy risks—for example, data breaches. Brands can end up owing millions to governments and class-action litigants if they let breaches occur.  

Vendors Keep Buying Each Other

Maybe the merger action wasn't on the level of Intuit buying Mailchimp last year. But there were several mergers in 2022, like Mastercard buying Dynamic Yield, Clevertap purchasing Leanplum, and Validity taking over MailCharts. The result of this trend is that clients have fewer vendor choices, but are gaining dashboards that cover everything. 

At the same time, there were several stories about VC funding rounds. For example, MessageGears raised $62 million and Movable Ink snared $55 million. The downside of taking venture capital is that the recipients do not really own themselves. And when they manage to get acquired, they have to share the proceeds with their VC benefactors. 

Apple Embraces BIMI 

We’re getting tired of predicting growth for BIMI (brand indicators for message identification) every year. But there was one big breakthrough in 2022: Apple started rolling out BIMI in its iOS 16 and macOS Ventura releases. Apple thus joins Yahoo, AOL Fastmail and a host of email support companies -- Gmail embedded BIMI in all of its inboxes last year.  

To explain: BIMI allows brands to place their logos in the subject lines of DMARC-authenticated emails. This will enable them to stand out—no small thing given the fact that consumers are complaining about the vast number of marketing emails cluttering their inboxes. One businessperson told the Washington Post he was getting 800 emails a day, mostly “marketing spam.” The brand logos will reassure consumers and make the emails stand out in the mix. As for DMARC, there are hints that it will become mandatory, according to Forbes.  

Surprise: Firm Offers AMP For Email

To end on a happy note, marketing platform Insider announced it is supporting AMP (accelerated mobile pages) for email, a platform that allows consumers to make purchases, experience products, and interact in other ways within emails. 

The email field has been slow in taking on AMP—one expert called it “dead on arrival.” But many marketers are moving toward interactivity in emails. To make the case for AMP, brands can use  it to offer web-like experiences within an email, including click-to-submit NPS surveys, newsletters with collapsible content, swipe-able gallery experiences, travel booking, and zero-party data collection.

In another seeming technical advance, Twilio is offering an authentication method that lets brands quickly move users through registration without passwords, thanks to deterministic mobile carrier signals. What can be next? The technology is there for brands ready to use it in a compliant way.  





Mobile Marketing

via MediaPost.com: mobile https://ift.tt/J3AULwP

December 30, 2022 at 01:18PM
0 Comments

WeightWatchers 'Returns' To Feeling Good

12/30/2022

0 Comments

 
https://ift.tt/oPZLyNW

WeightWatchers 'Returns' To Feeling Good

https://ift.tt/jH9wOdL

WeightWatchers knows it isn't easy to lose weight. To make the process less onerous, it has launched a new campaign with the tagline: "Return to feeling good."

The three spots in the "Returns" campaign were created by Maximum Effort, Ryan Reynolds' agency.

The ads will run across broadcast, social and digital.

The campaign's focus is that guilt and shame aren't helpful in any weight-loss effort. Rather, it suggests that WeightWatchers can teach you how to eat the foods you like.

“This campaign is the first of many brand acts where we will be showing up in new and unexpected ways, all while remaining true to our brand heritage,” said Amanda Tolleson, Chief Marketing Officer at WeightWatchers.

She added it "evokes a simple, yet provocative belief that has been at the heart of this brand for six decades and is also a truth worth celebrating: you can eat what you love, and still lose weight. Our hope is that our target consumer feels seen, celebrated and inspired.”

advertisement

advertisement

Maximum Effort's client work includes "Deadpool," Aviation Gin, Mint Mobile and Wrexham AFC.

Separately, in August, virtual pay TV service FuboTV struck a major TV/content deal with Ryan Reynolds' Maximum Effort Productions, which included starting the Maximum Effort Network, a linear channel that will run on FuboTV.





Mobile Marketing

via MediaPost.com: mobile https://ift.tt/J3AULwP

December 30, 2022 at 10:09AM
0 Comments

Elevate B2B Marketing News: Top-Growing Ad Channels For 2023 Marketing Narrative Study Googles New Landing Page Report & Broad Reach In B2B Data

12/30/2022

0 Comments

 
https://ift.tt/6otjUmw

Elevate B2B Marketing News: Top-Growing Ad Channels For 2023, Marketing Narrative Study, Google’s New Landing Page Report, & Broad Reach In B2B Data

https://ift.tt/4DwQtUv

2022 December 30 MarketingCharts Chart

2022 December 30 MarketingCharts Chart 5 Major Takeaways From This Year's ANA B-to-B Marketing Virtual Conference B2B marketers can achieve market share expansion and greater outcomes when they focus on a broader reach, while a connection between data and creativity builds more emotional connectivity — two of several findings of interest to B2B marketers contained in newly-published insight from a recent Association of National Advertisers (ANA) event which featured marketers from LinkedIn (client) and other B2B organizations. Adweek Marketers Are Adjusting Their Brand vs. Performance Budgets Amid Economic Woes 63 percent of marketers have said that the economic recession has had an impact on consumer concerns that will affect their 2023 marketing strategies, with 33 percent pinpointing diversity, equity and inclusion (DEI) along with social justice issues, according to recently-released survey data. MarketingCharts [bctt tweet="“In 2023, it is high time for B2B influencer marketing to become less of a gray area and embraced more as a solid strategy. Part of this will be the development of job titles that include 'influencer marketing' in them.” — @JustinLevy" username="toprank"] Google Analytics 4 Rolling Out Built-In Landing Page Report Search giant Google has begun rolling out a new set of features for the latest version of its Google Analytics data analysis system, with the biggest addition being an array of new reports centered around website landing page performance, Google recently announced. Search Engine Journal Research: Consumers Value Fate in Marketing Narratives Marketers who tap into a product or service's component pieces to uncover and build an intriguing story of discovery may find unexpected value, according to newly-published research, with initial findings released by the Harvard Business Review. Harvard Business Review HubSpot’s November releases: A manager’s guide Meta-owned global messaging platform WhatsApp integration and more efficient data collection are among an array of new features added to HubSpot, joining a new email approval process and updates to HubSpot’s Campaigns 2.0 features, HubSpot recently announced. MarTech Publishers, Ad Buyers Face Big Challenges In 2023: Study 54 percent of digital media experts who utilize programmatic advertising have said that digital audio will be a top priority in 2023, with 50 percent pinpointing digital video, 48 percent social media, and 47 percent noting mobile — some of the findings of interest to B2B marketers contained in newly-published survey data. MediaPost 2022 December 30 Statistics Image Infographic Design Trends for 2023 [Infographic] Personalized data, bright palettes, animated elements, and nostalgic visuals are three infographic ingredients that are poised to see greater implementation in 2023, according to recently-released infographic trend data, which has also predicted more visual representation of data as art. Social Media Today The Most Important Tech and Societal Trends for Marketers in 2023 [WARC Report] 31 percent of marketers have said that they expect an increased investment in brand marketing over the next year — up from 23 percent in 2021, while 46 percent expected increased investment in performance marketing, up from 41 percent in 2021, according to newly-published global marketing forecast data. MarketingProfs New Instagram Templates: Create Year-In-Review Highlight Reels Meta-owned Instagram has begun rolling out a new year-end feature that allows marketers to create narrated best-of highlights in the platform's Reels short video format, Instagram recently announced. Search Engine Journal These Advertising Channels Look Set for Growth in 2023 Paid search advertisement spending is expected to rise 14.4 percent in 2023, with digital video and social media ad spend each expected to rise by 6.5 percent — two of several statistics of interest to digital marketers contained in newly-published forecast data. MarketingCharts ON THE LIGHTER SIDE: 2022 December 30 Marketoonist Comic Image A lighthearted look at “how to do strategic planning” by Marketoonist Tom Fishburne — Marketoonist Christmas Break Nowhere Near Enough Time to Fix All of Parent’s Tech Issues — The Hard Times TOPRANK MARKETING & CLIENTS IN THE NEWS:
  • Lee Odden — Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) — Thinkers360
  • LinkedIn Marketing Solutions — Maersk’s Anne With Damgaard on how B2B marketing can be innovative and creative — The Drum
Have you found your own B2B marketing news item for the week that we haven't yet mentioned? If so, please don't hesitate to drop us a line in the comments below. Thanks for taking the time to join us this week for the Elevate B2B Marketing News, and we hope you'll return next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post Elevate B2B Marketing News: Top-Growing Ad Channels For 2023, Marketing Narrative Study, Google’s New Landing Page Report, & Broad Reach In B2B Data appeared first on B2B Marketing Blog - TopRank®.





Mobile Marketing,SEO

via Hubspot https://ift.tt/IYl5djA

December 30, 2022 at 07:01AM
0 Comments

Three Alabama Print Editions Are Being Scrapped

12/29/2022

0 Comments

 
https://ift.tt/f0MIxOS

Three Alabama Print Editions Are Being Scrapped

https://ift.tt/wa7Q8Sz

The Alabama Media Group is killing the print editions of The Birmingham News, the Huntsville Times and the of Mobile. All three will cease on February 26, 2023.  

This is part of a restructuring by parent Advance Publications that also included New Orleans’ Times-Picayune, NPR writes. 

Tom Bates, president of Alabama Media Group, says the company has seen great. growth on the digital side, NPR continues. 

“In an effort to deliver more news try to deliver more news to more folks and follow where people were going, we've made the decision to stop printing next year," Bates says.  

Bates continues that the combined circulation of the three titles was 260,000 a decade ago, but not is down to around 30,000. In contrast, AL.com pulls a million people a day, NPR continues.  

 

advertisement

advertisement





Mobile Marketing

via MediaPost.com: mobile https://ift.tt/J3AULwP

December 29, 2022 at 10:49PM
0 Comments

You Need Pants With Really Big Pockets To Carry All Your Mint Mobile Savings

12/29/2022

0 Comments

 
https://ift.tt/TWUK6Gd

You Need Pants With Really Big Pockets To Carry All Your Mint Mobile Savings

https://ift.tt/P3eDSkn

Mint Mobile unveiled a new holiday ad this week featuring company owner and Hollywood hyphenate Ryan Reynolds. 

To punctuate the brand’s position as a much less expensive alternative to the big mobile carriers Reynolds is seen in the spot offering three months of free Mint Service plus a pair of pants with hip-to-ankle-sized pockets to carry all those savings. 

One lucky caller (to 888-MintPockets) will also receive those big-pocketed pants. 

The new ad (which can viewed here,) is the latest in a series of holiday spots from the mobile phone company that includes Yard Sale and Epic Holiday .

 

 

advertisement

advertisement





Mobile Marketing

via MediaPost.com: mobile https://ift.tt/J3AULwP

December 29, 2022 at 02:14PM
0 Comments

CTV 2023: Targeting Buying Advances Interactive Leaps Measurement Morass...

12/29/2022

0 Comments

 
https://ift.tt/f0MIxOS

CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass...

https://ift.tt/Yq0ZkhQ

With connected TV/streaming pretty much universally expected to be a prime focus for evolution and advertising investment growth in the year ahead, here are some specific insights and predictions from leading media, ad-tech platform and smart TV OEM executives.

Jess Breslav, chief customer officer, Index Exchange: In 2023, more CTV media owners will unlock the value of contextual targeting — including genre, channel, network, series and TV rating information — to increase transparency for media buyers and curate inventory that matches buyers' marketing strategies. 

The industry undoubtedly needs to continue to innovate to deliver the optimal buying and viewing experience. We’ll see improvements in ad podding. Signaling and standardization will come to fruition and accelerate a shift in media spend in 2023. 

With the ecosystem maturing, we’ll also start to see more media buyers take advantage of the full programmatic ecosystem and leverage additional buying models for CTV, such as inventory packages, to scale with confidence. These curated packages give marketers access to exclusive premium inventory while still receiving the benefits and flexibility of the open market. 

advertisement

advertisement

Hunter Terry, vice president solutions, consulting and CTV commercial lead, Lotame: “Amazed and confused” are the prevailing sentiments around CTV measurement. There will not be a single solution, at least for the time being. In fact, the industry will become even more compartmentalized and disjointed, which will make measurement more difficult. We see it every week when a big streamer or OEM wants to set up its own offering accessible only via its platform. Case in point: Apple just announced they are creating their own DSP specifically to focus on their CTV offering. 

Every streaming service is going to try to create its own unique platform. Why? Data. Take LG, for example. They can sell inventory within LG TVs or send the data they collect off into the ecosystem and onto other CTV devices. Any service with customer data is going to package it and sell it — following the example of retail media networks. 

Meanwhile, [despite having missed the reach guarantees it gave to some advertisers for its ad-supported launch], Netflix will ultimately surprise everyone with “good advertising.” It’s got the people, pipes and partners to hit it out of the park. Measurement won’t be a stumbling block either, as TV hasn’t done a bang-up job of metrics, and the open web is in disarray.

Will consumers balk? Likely not. Getting a break on price due to ads may be enough of a carrot to stay. With so much original inventory, Netflix has a real advantage, and more runway in global users than newer platforms.  

David Wiesenfeld, lead strategist, media and entertainment, TransUnion: Interactive TV will gain a real foothold in 2023. This won’t be the real-time, two-way exchange between viewers and broadcasters that some envision, but producers and distributors are exploring ways to leverage the one-to-one digital nature of streaming TV to allow consumers to respond directly to what they see on the screen.

FuboTV has integrated sports betting into its UI, allowing users to place bets on live games or simply play along and earn points by picking winners, without risking any money. Similar technology could be used to receive other “inputs” from viewers, such as purchase interest in an item worn by a TV character (closing the loop on brand integration) or an opportunity to participate in a game show from your living room. 

Lynette Kaylor, senior vice president advertising sales, FuboTV: More than ever, data will be king. As budgets tighten, advertisers will need to become more efficient with their buys and have smart data strategies. Efficiencies come from reducing waste and increasing targeted media buys — investing in the audiences that are most inclined to buy your product or service instead of mass reach. There will also be a greater need for transparent attribution and measurement to show the value of audience-based buys.

First-party data will continue to become increasingly important as more privacy legislation comes into play. Both brands and publishers need to own their relationships with their consumers. 

Matt Spiegel, executive vice president, media and entertainment vertical, TransUnion: With more premium services entering the market, consumers will have to choose where to spend their household budgets — and that could propel mid-tier platforms to consolidate.

Thirty-one percent of 2,612 Americans surveyed by Recurly in March planned to cancel some subscription services this year. According to Paymnts.com, between October 2021 and May 2022, the average number of retail product subscriptions among baby boomers and seniors slipped from 2.2 to 2.

Other generations saw steeper drops: Gen Z and Gen X subscriptions fell from 4.9 to 3.6, and millennials’ from 5.6 to 4.7. It is likely they will gravitate toward [cheaper, ad-supported] subscription streaming services as well as free streaming services, making niche players acquisition targets for both upstream and downstream services. 

Sean Doherty, CEO, Wurl: Samsung and Roku were the first device makers to embrace FAST (free, ad-supported streaming). Now, many of the top 30 smart TV manufacturers have introduced FAST offerings. I predict that all smart TV manufacturers will go all in with FAST, and we will see nearly 100% device adoption by the end of 2023.

During the 2008 financial crisis, the advertising industry experienced a steep downturn, with one exception: mobile. The smartphone had just hit the market, leading to a steady growth in mobile advertising. Now, as we find ourselves in another economic slump, I predict CTV will persevere in 2023, with growth in connected TV devices more than making up for a decline in ad fill rates.

TV and entertainment appear to be recession-resistant. And with Hulu, Netflix and all the major streamers now offering less expensive versions with ads, there are new, scalable ways for brands to reach lean-back consumers. Smart brands and agencies will realize that the streaming screen is where the eyeballs are.

Frans Vermeulen, vice president strategy and market development, media and entertainment, TransUnion:  CTVs are giving smartphones a run for their money. U.S. smartphone time per day is expected to come to three hours and 19 minutes this year. Daily time with connected devices — mainly CTV but also game consoles, set-top boxes such as Roku, Blu-ray players and wearables — will reach one hour and 47 minutes in 2022 and rise to one hour and 57 minutes in 2024.

While CTV ad spending remains much less than that of traditional TV, the gap is closing. This year, U.S. advertisers will spend $18.89 billion on CTV, up 33% over 2021. 





Mobile Marketing

via MediaPost.com: mobile https://ift.tt/ayxuQ85

December 29, 2022 at 10:52AM
0 Comments

Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023

12/29/2022

0 Comments

 
https://ift.tt/f0MIxOS

Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023

https://ift.tt/p427CI9

California, Colorado, Connecticut, Virginia, and Utah will take on new data-protection laws in 2023. The laws apply to the collection and processing of personal information.

Whether this is based on the Internet Protocol (IP) address coming from the computer or mobile phone or device is not entirely clear.

Inside Performance reached out to Chris Coomer, vice president of data analytics and insights at NP Digital, in November. 

"The laws created by each state usually only apply to legal residents of that state," Coomer said, adding that his comments come from an organizational perspective, not a legal one. "Most, if not all, businesses will err on the side of caution, seeing as it can become incredibly complex and expensive to determine who is a resident of each state. In addition, there is a lack of clarity on whether or not data housed in California is subject to CCPA/CPRA, even if you aren't a California resident."

NP Digital will be one of the organizations that errs on the side of caution, he said, and will take the most restrictive and therefore protective approach to data privacy, along with dozens of other organizations. NP Digital is based in San Diego, California.

advertisement

advertisement

Google already offers publishers data-protection terms related to the General Data Protection Regulation (GDPR) in Europe.

Now it will offer service provider terms to supplement those existing laws, effective January 1, 2023. The service provider terms will be incorporated into Google’s existing contracts via the data-protection terms, with no action required by the advertiser.

Data processing in Ad Manager, by default, is not restricted, and personalized ads will be shown to users on publishers' sites or apps.

In order for the ads to adhere to CCPA guidelines, settings will need to change to restrict data processing and only show non-personalized ads to eligible users in California.

The settings do not control data marketers may be sharing outside of accounts through processes such as mediation.

If marketers choose “Don’t restrict data processing,” it selects the advertising partners that are eligible to receive bid requests for users that Google determines are located in California. It’s not entirely clear how Google does this, especially for people who travel from one state to another or have a residence in California, but do not live in the state full-time, like myself.

When publishers enable restricted data processing, Google will limit the ways it uses data and begin serving non-personalized ads only.

Non-personalized ads are targeted using contextual information, such as city, but not ZIP or postal code, geo-targeting based on current location, and content on the current site or app or current query terms.

Google disallows all interest-based audience targeting, including demographic targeting and user list targeting when in restricted data processing mode.

Google did not respond to a request for additional information at the time this post was published.

Publishers will need to decide when and how to enable the restricted data-processing mode, based on the company’s compliance obligations and legal analysis, according to Google. (More details here on two common scenarios.)

This column was previously published in Inside Performance on November 17, 2022.

 





Mobile Marketing

via MediaPost.com: mobile https://ift.tt/ayxuQ85

December 29, 2022 at 09:59AM
0 Comments

25 Women Who Rocked as B2B Industry Influencers in 2022

12/29/2022

0 Comments

 
https://ift.tt/eHaZfsR

25 Women Who Rocked as B2B Industry Influencers in 2022

https://ift.tt/JqKh15X

Women Who Rock as B2B Influencers

Women Who Rock as B2B Influencers

Over the past few years aka "the Covid years" the role of influence in B2B marketing has grown significantly. Our 2022 research report, The State of B2B Influencer Marketing, reported that 85% of B2B marketers believe that interest in working with influencers in the coming 12 months will increase. On top of that, of the B2B marketers that do engage in influencer marketing programs, 86% consider their efforts successful.

There's a lot to be optimistic about, especially in a business environment that requires B2B marketers to find every advantage they can to grow in a potentially down market.

The rising tide of influencer marketing popularity amongst B2B brands has also seen a shift towards a more diverse group of influencers. Now don't get me wrong, the majority of influencers I'm seeing from B2B brands are still the usual suspects which doesn't exactly represent 100% of the audiences brands are trying to reach. So there has been movement towards engaging more women and people of color as influencers in the B2B space.

At TopRank Marketing we're doing our small part to shine a light on more diverse talent within the B2B marketing world and with this 13th edition of our Women Who Rock list, we're highlighting a mix of women that are influential in various B2B industries. From rising stars to north stars, from Bay Area to Zurich, we have a sample of the fast growing segment of influencer talent B2B brands should be considering as partners in their marketing programs.

Ann Handley /in/annhandley/  @MarketingProfs
Chief Content Officer at MarketingProfs
Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules".
Talks about #content #contentmarketing #b2bmarketing #CavalierKingCharlesSpaniels 

Charlene Li /in/charleneli/  @charleneli
Chief Research Officer at PA Consulting, NY Times Bestselling Author
Charlene's role is to catalyze transformation as an expert on disruption strategy and leadership by writing books, speaking, and advising companies and their leaders.
Talks about #disruption, #leadership, #futureofwork, #digitaldisruption, and #digitaltransformation

Duena Blomstrom /duenablomstrom/  @DuenaBlomstrom
Author, Keynote Speaker, CoFounder, Chief Product Officer at People Not Tech
London based Duena is the author of “Emotional Banking” and “People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age”. She is a doer, an entrepreneur, an industry influencer, a blogger with cutting edge opinion style, a writer for Forbes, an international keynote speaker and the creator of the Emotional Banking™ and Human Debt™ concepts.
Talks about #teams, #devops, #humandebt, #technology, and #psychologicalsafety 

Efi Pylarinou /in/efipylarinou/  @efipm
Founder of Pylarinou Advisory
Currently based in Zurich, Efi is a seasoned Wall Street professional and ex-academic who has become a Top Global Fintech and Thought Leader with a Ph.D. in Finance. She is also a prolific content creator, a Host, an Author, and a Speaker.
Talks about #fintech, #innovation, #digitalassets, and #artificialintelligence 

Cathy Hackl /in/cathyhackl/  @CathyHackl
Founder & Chief Metaverse Officer at Journey
Known as the Godmother of the Metaverse, Cathy is a globally recognized metaverse/ web3 strategist, tech futurist, sought-after business executive, speaker and media personality with deep expertise working in metaverse-related fields with companies like HTC VIVE, Magic Leap, and Amazon Web Services.
Talks about #nfts, #metaverse, #technology, #augmentedreality, and #spatialcomputing

Kimberly Bryant /in/kimberlybryant/  @BlackGirlsCode
Founder and CEO Ascend Ventures and Founder Black Girls CODE
Kimberly has been nationally recognized as a thought leader for her work to increase opportunities for women and girls in the technology industry and has received numerous awards for her work with Black Girls CODE.
Talks about #culture, #leadership, #technology, and #diversityequityandinclusion 

Katie Martell /in/katiemartell/  @KatieMartell
Marketing Communications Consultant, Speaker, Host and Emcee
Leaving it up to debate whether she is a hologram or real, Katie partners with brands to amplify stories of transformation, and trends in customer experience.
Talks about #cx, #b2b, #marketing, #digitalmarketing, and #customerexperience 

Tiffani Bova /in/tiffanibova/  @Tiffani_Bova
Growth & Innovation Evangelist at Salesforce
As a Keynote speaker, WSJ Bestselling author, What's Next Podcast host. Tiffani works with some of the most innovative companies in the world as they look to transform the way they engage with customers, grow their business and create amazing customer experiences. Her role is to look out to the future for disruptive trends while at the same time scanning the near horizon for the real world impact. Her current conversations center around 2 objectives: customer success and growth.
Talks about #sales, #growth, #leadership, #customerexperience, and #employeeexperience 

Meghan Biro /in/meghanmbiro/  @MeghanMBiro
Founder at TalentCulture
Meghan is host of the #WorkTrends Podcast, Author, Speaker and a HRTech Evangelist that also contributes regularly at Forbes, Huffington Post, and several other media outlets.
Talks about #hr, #leadership, #worktrends, #workculture, and #futureofwork 

Sally Eaves /in/sally-eaves/  @sallyeaves
CEO and Director Sally Eaves Consultancy, Keynote Speaker and Author
A member of the Forbes Technology Council, Sally is an award winning international keynote speaker, author and influencer with globally leading rankings across all advanced technology disciplines, digital transformation, future of work and social innovation aligned to the United Nation’s Sustainable Development Goals.
Talks about #5g, ##cloud, #techforgood, ##cybersecurity, and #artificialntelligence 

Sarah Barnes-Humphrey /in/sarahbarneshumphrey/  @bevictoryus
Founder/Host Lets Talk Supply Chain podcast
Posting daily supply chain, diversity & inclusion, and leadership content that reaches millions.
Talks about #thoughtsandcoffee, #womeninsupplychain, #letstalksupplychain, #diversityandinclusion, and #supplychainmanagement 

Theodora Lau /in/theodoralau/ @psb_dc
Founder - Unconventional Ventures
Theodora is a book author, podcast host, startup advisor and public speaker on DEI, Fintech, Financial Inclusion, and Tech for Good. Talks about #ai, #fintech, #longevity, #inequality, and #financialservices

Kimberly Ellison-Taylor  /in/kimberly-n-ellison-taylor-b1a13a2/ @kellisontaylor
CEO KET Solutions
Kimblerly is a Global Technology and Finance Leader, Volunteer Leader, Corporate Board Director, and Keynote Speaker on finance and technology topics.
Talks about #governance #risk #compliance audit #cfo #globalleadership 

Ty Heath  /in/tyronaheath/ @tyrona
Director, Market Engagement, The B2B Institute at LinkedIn
Ty's role focuses on researching, teaching and writing about B2B marketing, social selling as well as leadership, diversity and inclusion.
Talks about #b2binstitute, #b2bmarketing, #b2bcreativity, #entrepreneurship, and #diversityequityandinclusion

Helen Yu  /in/tigonhyu/ @YuHelenYu
Founder & CEO at Tigon Advisory Corp
Helenn is a Board of Director; Fortune 500 Advisor; Top 50 Women in Tech; Wall Street Journal Best Selling Author; Keynote Speaker; and Host of CXO Spice among many other responsibilities.
Talks about #ai, #cybersecurity, #manufacturing, #customerexpereince, and #digitaltransformation

Shelly DeMotte Kramer  /in/shellydemottekramer/ @ShellyKramer
Principal Analyst + Founding Partner, Futurum Research and The Futurum Group
Shelly has worked with some of the world’s largest brands to help them embrace disruption and the reality of the connected customer, and to successfully understand and navigate the process of Digital Transformation (DX).
Talks about #cloud, #security, #futureofwork, #collaboration, and #cybersecurity

Jo Peterson  /in/jopeterson1/ @digitalcloudgal
Vice President Cloud & Security Services at Clarify360
Jo is a digital transformation expert, board member, advisor, philanthropist, and United States Air Force veteran.
Talks about #cio, #ciso, #cloud, #cybersecurity, and #edgecomputing

Kamales Lardi  /in/kamaleslardi/ @grattongirl
Managing Director at Valtech
Swiss based Kamales is an author and keynote speaker with over 22 years of deep cross-industry experience with the latest digital and technology solutions and a strategic thinker on digital and business transformation.
Talks about #digitalacceleration, #blockchaintechnology, #emergingtechnologies, #digitaltransformation, and #artificialintelligence

Maribel Lopez  /in/maribellopez/ @MaribelLopez
Founder & Analyst at Lopez Research
Maribel tech is an industry analyst, speaker and business advisor focused on helping companies understand and navigate digital transformation.
Talks about #tech, #edgecomputing, #futureofworkplace, #digitaltransformation, and #artificialintelligence

Kate O'Neill  /in/kateoneill/ @kateo
CEO: KO Insights, Keynote Speaker and Author
Kate is an Author; host of The Tech Humanist Show and keynote speaker focused on the future of human experiences amid tech & other changes at scale.
Talks about #future, #humanity, #strategy, #experience, and #techforgood 

Christina Trampota  /in/christinatrampota/ @tektalk
Managing DirectorManaging Director at Innovate :: Grow :: Scale
As an award-winning digital, mobile, and fintech industry leader and influencer, Christina provides global corporate strategy and insights for connecting businesses with customers through unique touchpoints that grow lifetime value - living and working at the intersection of people, platforms and payments.
Talks about #web3, #fintech, #commerce, #payments, and #innovation

Linda Grasso  /in/linda-grasso/ @LindaGrass0
Founder of digital transformation blog, DeltalogiX
Based in Naples, Italy Linda is a rising star Digital Creator & Tech Influencer, Infopreneur, YouTuber, #Sustainability Advocate & Life Enthusiast.
Talks about #innovation, #technology, #sustainability, #entrepreneurship, and #digitaltransformation

Dr Sarah-Jayne Gratton  /in/sarahgratton/ @grattongirl
Founding Partner, The Influencers
Sarah is host of the Tech Uncorked Podcast, Editor of Agritech Future Magazine and a leading technology evangelist, specializing in emerging technologies and covering trends in artificial intelligence, machine learning, IoT, agritech, digital transformation and mixed reality.
Talks about #5g, #iot, #agritech, #customerexperience, and #artificialintelligence

Jessie Medina  /in/jessiemedinaofficial/ @jessiemedinaoff
Founder & CEO @FEMXQUARTERS
Jessie is a speaker & consultant, podcast host and community builder. She speaks on intersectionality such as women in business, women in corporate, and equality. as women in business, women in corporate, and equality
Talks about #speaker, #femaleceo, #femalefounders, and #femaleentrepreneurs

Tamara McCleary  /in/tamaramccleary/ @TamaraMcCleary
CEO at Thulium
A long time B2B tech influencer, Tamara's focus is on academic research: science, technology, ethics & public purpose. She is currently a research scientist and technology ethicist and recent graduate (5/2022) of Harvard University's Kennedy School and continuing dual degree student at the Harvard Divinity School.
Talks about #science #technology #ethics #publicpurpose 

Please be sure to check out the LinkedIn profiles of this impressive group of influencers in the B2B world.

Download 2022 State of B2B Influencer Marketing Report
In case you missed it, here are the latest findings from our research on trends, strategies and best practices for B2B Influencer Marketing to guide you into 2023.

If you're wondering about how to organize a program that effectively activates a small or large group of influencers for a project or program, look no further than the team at TopRank Marketing. We've worked with some of the influencers on this list for many years and some more recently - and we can help architect the right kind of content activations that will be as inspiring to the influencers as it will be to your customers. Ping Tony at [email protected] for more information or contact us.

To see the previous 12 years of our Women Who Rock lists, check out the links below:

  • 2010 – 25 Women That Rock Social Media
  • 2011 – 25 Women Who Rock Social Media
  • 2012 – 25 Women Who Rock Social Media
  • 2013 – 25 Women That Rocked Social Media
  • 2014 – 25 Women Who Rock Social Media
  • 2015 – 50 Influential Women in Digital Marketing
  • 2016 – 50 Influential Women in Digital Marketing: North Stars & Rising Stars
  • 2017 – 25 Women Who Rock at Digital Marketing
  • 2018 – 25 Influential Women in Digital Marketing Who Rocked and Inspired
  • 2019 – 50 Women CMOs Who Rock in Marketing
  • 2020 – 50 Influential Women in B2B Marketing Who Rocked in 2020
  • 2021 - 25 Women of Color Who Rocked B2B Marketing in 2021

The post 25 Women Who Rocked as B2B Industry Influencers in 2022 appeared first on B2B Marketing Blog - TopRank®.





Mobile Marketing,SEO

via Hubspot https://ift.tt/IYl5djA

December 29, 2022 at 07:29AM
0 Comments

House Members Ordered To Delete TikTok

12/28/2022

0 Comments

 
https://ift.tt/ifW9ceB

House Members Ordered To Delete TikTok

https://ift.tt/woe6Vfv

Citing security concerns, the U.S. House of Representatives this week joined 19 states in banning the Chinese-owned app TikTok from government-owned devices.

The new restriction, announced by the House's Chief Administrative Officer, applies to elected officials as well as their staff.

“TikTok is not allowed on House mobile devices,” the Chief Administrative Officer said in a memo issued Tuesday. “If you have the TikTok app on your House mobile device, you will be contacted to remove it.”

The Senate hasn't taken a similar step -- at least not yet.

House Representatives and their staff, like the rest of the public, can continue to use the app on their personal phones.

The House's move comes several days after lawmakers passed a spending bill that bans the social video app from government-owned phones used by executive agencies.

At this point, the decision to prohibit House members and staff from running the app on government devices shouldn't come as a shock. If anything, the bigger surprise is that the Senate hasn't also ordered the app removed, given the reports that surfaced this year.

advertisement

advertisement

Among other blockbuster revelations, journalist Emily Baker-White (formerly with BuzzFeed, now at Forbes) reported in June that TikTok “repeatedly” shared users' private information with Beijing-based parent company ByteDance.

TikTok's parent company then compounded its problems by accessingBaker-White's location history, in an attempt to figure out whether she was in the same general locale as ByteDance employees who could have leaked information to her.

Forbes reported on the spying in October, and TikTok confirmed the report last week.

Earlier this month, a trio of lawmakers proposed legislation that would ban TikTok, along with other social media apps under the control of countries including China and Russia. It's not clear whether lawmakers are willing to go that far, especially given that a countrywide ban could infringe the First Amendment rights of TikTok's millions of U.S. users. 

Meanwhile, the Committee on Foreign Investment in the United States is currently in negotiations with ByteDance that could result in changes to how the company handles U.S. users' data. As of today, however, it doesn't appear that a final agreement has been reached.

TikTok said earlier this month that it was implementing plans to “further secure” the platform in the U.S. The company hasn't yet responded to MediaPost's request for comment regarding the new House ban.





Mobile Marketing

via MediaPost.com: mobile https://ift.tt/ayxuQ85

December 28, 2022 at 01:44PM
0 Comments
<<Previous

    Categories

    All

    Archives

    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe