https://ift.tt/eHaZfsR
25 Women Who Rocked as B2B Industry Influencers in 2022 https://ift.tt/JqKh15X Over the past few years aka "the Covid years" the role of influence in B2B marketing has grown significantly. Our 2022 research report, The State of B2B Influencer Marketing, reported that 85% of B2B marketers believe that interest in working with influencers in the coming 12 months will increase. On top of that, of the B2B marketers that do engage in influencer marketing programs, 86% consider their efforts successful. There's a lot to be optimistic about, especially in a business environment that requires B2B marketers to find every advantage they can to grow in a potentially down market. The rising tide of influencer marketing popularity amongst B2B brands has also seen a shift towards a more diverse group of influencers. Now don't get me wrong, the majority of influencers I'm seeing from B2B brands are still the usual suspects which doesn't exactly represent 100% of the audiences brands are trying to reach. So there has been movement towards engaging more women and people of color as influencers in the B2B space. At TopRank Marketing we're doing our small part to shine a light on more diverse talent within the B2B marketing world and with this 13th edition of our Women Who Rock list, we're highlighting a mix of women that are influential in various B2B industries. From rising stars to north stars, from Bay Area to Zurich, we have a sample of the fast growing segment of influencer talent B2B brands should be considering as partners in their marketing programs. Ann Handley /in/annhandley/ @MarketingProfs Charlene Li /in/charleneli/ @charleneli Duena Blomstrom /duenablomstrom/ @DuenaBlomstrom Efi Pylarinou /in/efipylarinou/ @efipm Cathy Hackl /in/cathyhackl/ @CathyHackl Kimberly Bryant /in/kimberlybryant/ @BlackGirlsCode Katie Martell /in/katiemartell/ @KatieMartell Tiffani Bova /in/tiffanibova/ @Tiffani_Bova Meghan Biro /in/meghanmbiro/ @MeghanMBiro Sally Eaves /in/sally-eaves/ @sallyeaves Sarah Barnes-Humphrey /in/sarahbarneshumphrey/ @bevictoryus Theodora Lau /in/theodoralau/ @psb_dc Kimberly Ellison-Taylor /in/kimberly-n-ellison-taylor-b1a13a2/ @kellisontaylor Ty Heath /in/tyronaheath/ @tyrona Helen Yu /in/tigonhyu/ @YuHelenYu Shelly DeMotte Kramer /in/shellydemottekramer/ @ShellyKramer Jo Peterson /in/jopeterson1/ @digitalcloudgal Kamales Lardi /in/kamaleslardi/ @grattongirl Maribel Lopez /in/maribellopez/ @MaribelLopez Kate O'Neill /in/kateoneill/ @kateo Christina Trampota /in/christinatrampota/ @tektalk Linda Grasso /in/linda-grasso/ @LindaGrass0 Dr Sarah-Jayne Gratton /in/sarahgratton/ @grattongirl Jessie Medina /in/jessiemedinaofficial/ @jessiemedinaoff Tamara McCleary /in/tamaramccleary/ @TamaraMcCleary Please be sure to check out the LinkedIn profiles of this impressive group of influencers in the B2B world.
If you're wondering about how to organize a program that effectively activates a small or large group of influencers for a project or program, look no further than the team at TopRank Marketing. We've worked with some of the influencers on this list for many years and some more recently - and we can help architect the right kind of content activations that will be as inspiring to the influencers as it will be to your customers. Ping Tony at tmascarenas@toprankmarketing.com for more information or contact us. To see the previous 12 years of our Women Who Rock lists, check out the links below:
The post 25 Women Who Rocked as B2B Industry Influencers in 2022 appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/IYl5djA December 29, 2022 at 07:29AM
0 Comments
Leave a Reply. |
CategoriesArchives
April 2023
|