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Viacom Formally Introduces Viacom Digital Studios At Newfront https://ift.tt/2vZJsl4 The studio will feature talent and brands from across the company's suite of channels, encompassing a wide range of formats and lengths on a number of platforms. Shows produced by the studio will run on YouTube, Facebook, Twitter, Snapchat, Instagram and other platforms. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH April 30, 2018 at 10:15PM
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Twitter Keeps It 'Live' At Newfront https://ift.tt/2JHtjCy The company says that video now accounts for more than half of ad revenue, and that video views on the platform have almost doubled over the past year. Twitter laid out its plan to keep that growth flowing, with more than 30 new partnerships in the pipeline, and a major focus on live programming. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH April 30, 2018 at 09:46PM
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Sustainable Sneaker Is Made From Chewing Gum https://ift.tt/2ra9IU1 Sustainable Sneaker Is Made From Chewing Gum These upcycled kicks help reduce sticky waste on streets while furthering the cause of sustainable fashion with unexpected materials Amsterdam designer Explicit Wear teamed up with recycle company Gumdrop Ltd to produce the first sneaker to be made of used chewing gum. The latest design is called Gumshoe, a leather sneaker with a rubber sole that is 20% chewing gum in composition. Gumshoe’s website states that about 1.5 million kilos of used gum are found on Holland’s streets each year, making for a sticky mess. This new sneaker is said to help the issue by cleaning up the streets and turning the recycled waste into something wearable. VIDEO The team behind Gumshoe are interested in expanding to other major cities to help cut down waste and are considering the option for customers to replace the sneaker’s soles at no charge. The soles will also be recycled, helping make the product sustainable as well as environmentally friendly. Gumshoe will be available for purchase starting this June at 190 euros ($232) per pair. Mobile Marketing via PSFK http://www.psfk.com/ April 30, 2018 at 06:03AM Tencent’s blockchain game merges CryptoKitties and Pokémon Go https://ift.tt/2I4a3SP For the first time, Pokémon fans and crypto enthusiasts will overlap—at least in China. Yesterday (April 23), Chinese gaming giant Tencent unveiled its first blockchain-based game (link in Chinese) titled 一起来捉妖, which translates as “Let’s Hunt Monsters.” In essence, the game is a combination of Pokémon Go and CryptoKitties: Users can cruise around urban streetscapes and catch hundreds of virtual monsters thanks to augmented-reality (AR) technology, while rearing and trading millions of digital kittens stored on a blockchain. The game highlights Chinese tech companies’ ability to quickly imitate fads from elsewhere, as well as the pent-up demand for Pokémon Go and CryptoKitties—two titles that until recently had little or no exposure in the world’s largest mobile-gaming market. “Let’s Hunt Monsters” will launch on Android and iOS in early May, starting in the southwestern Chinese city of Chengdu. Already, more than 3.4 million players have pre-registered for the game on its official website. Much like in Pokémon Go, players of the Tencent game can capture digital monsters by flicking a ball on their screens at them, only the Pokéball in this case is called a “monster-sealing soul ball.” Another handy item in the game is a bell that draws out nearby monsters from hiding, similar to the incense item in Pokémon Go. Players can also power up and evolve their monsters. According to promotional pictures, players appear to be able to battle each other in order to occupy landmarks on the map, another similarity with Pokémon Go.  
There are currently 243 monsters available in the game, and many of them are characters taken out of Chinese cartoons (such as Calabash Brothers) or Chinese legends (such as the Monkey King). Sharing the same premise as common battle-arena games, these monsters are categorized into different roles such as assassins, shooters, and supports. For example, the Monkey King (also known as Sun Wukong) is a warrior with the ability to stun enemies for several seconds.  
For the crypto part, players can trade, exchange, and breed up to 110 billion digital kittens stored on a consortium blockchain developed by Tencent, in what appears to be a separate feature within the game. It’s not clear whether the virtual cats can be captured in the same way as their monster peers. The unique property of CryptoKitties and other games based on public blockchains like ethereum is that even if the game developers were to vanish, the digital collectables in the games still exist as smart contracts on the blockchains, tethered to their current owners. But in Tencent’s case, players’ ownership of the digital kittens is still dependent on Tencent as the company controls the consortium blockchain. Tencent said it would open the blockchain to media partners in the future to make sure the game is run in a fair and open manner. A spokeswoman for Tencent referred Quartz to a press release, but didn’t respond to specific questions about how the blockchain would work for the game, or about the game’s similarity with Pokémon Go. Despite its worldwide popularity, most Chinese gamers have never had a taste of Pokémon Go because the government ban on Google services prevents the game from working in China. Tencent and rival Alibaba have previously flirted with the concept of Pokémon Go to launch their AR-based red-packet collection games—a digital upgrade of the tradition of giving cash during the Lunar New Year. First released in November, CryptoKitties launched in China in February, but only after a number of copycats had already popped up there. The Chinese version of CryptoKitties is for mobile only and doesn’t instruct users how to change fiat currencies to ethereum, given China’s recent crackdown on crypto trading. While often being accused of copycatting, Tencent, as China’s biggest gaming publisher, is bringing some of the world’s hottest titles into China through partnering with or buying stakes in famous developers such as Finland’s Supercell and the US’s Riot Games. At the same Beijing event where Tencent unveiled the blockchain game, the company also announced that it has launched the globally popular game Fortnite Battle Royale in China. Mobile Marketing via PSFK http://www.psfk.com/ April 30, 2018 at 05:49AM
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McDonald’s New Restaurant Targets An Internationally-Minded Audience https://ift.tt/2HGk2dF McDonald’s New Restaurant Targets An Internationally-Minded Audience A new Chicago flagship restaurant offers a variety of meal options from the chain's worldwide branches, aiming to provide globally-aware consumers with a cultural experience Fast food outlet McDonald’s opened a new location that gives diners the chance to experience some of the restaurant’s worldwide specialties without ever having to venture outside the United States. Their recently opened Chicago chain is part of the company’s ongoing initiative to modernize their restaurants and their customer’s dining experience. Among the staples on offer are the McSpicy Chicken Sandwich from Hong Kong, a French mozzarella salad and a barista bar resembling those in the company’s Australian branches. These international items will be available to customers on a rotating basis alongside regular favorites such as the classic chicken nuggets and fries or the Big Mac. In addition to social media allowing people to see what is on offer elsewhere, physical travel is now more accessible and affordable than ever, and the need for individuals to feel well-travelled or in-the-know extends to their gastronomical experience. McDonald’s new locale reflects this worldly-wise disposition of millennials, who are no longer satisfied with limited options at restaurants, as well as marks a culture and experience-conscious step for the chain. Mobile Marketing via PSFK http://www.psfk.com/ April 30, 2018 at 05:49AM T-Mobile Agrees To Buy Sprint, Leaving Three Major Wireless Carriers https://ift.tt/2KmLhvs If the acquisition goes through, the country will be left with just three major wireless carriers -- all with roughly the same number of customers. T-Mobile and Sprint combined have around 100 million wireless customers, while Verizon has roughly 116 million and AT&T has around 93 million. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH April 30, 2018 at 05:29AM
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Google’s Free Smartphone Game Teaches Adults How To Code https://ift.tt/2HGKXpN Google’s Free Smartphone Game Teaches Adults How To Code Google is democratizing coding by turning it into an engaging educational mobile game, providing a user-friendly curriculum that teaches the basics of JavaScript To make the practice more accessible to the inexperienced, Google has launched a game called Grasshopper aimed at teaching adults how to code for free. By turning coding into an engaging mobile game, Google is getting rid of the usual barriers to learning the trade: time, accessibility and the associated costs. According to TIME, five thousand people graduated from Grasshopper’s JavaScript Fundamentals course during the app’s testing phase. For those who complete the game in its entirety, Google provides a list of courses and programs as the next step. Grasshopper covers the basics of JavaScript as well as some of the building blocks of programming. “By the end of using Grasshopper’s current curriculum, you should be familiar with core programming concepts and feel confident playing around within this playground to build interactive animations,” reads the Grasshopper FAQ. Grasshopper is available for Android and iOs. Mobile Marketing via PSFK http://www.psfk.com/ April 30, 2018 at 05:21AM
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Will pickup drive e-grocery’s growth? https://ift.tt/2FstGi7 Apr 24, 2018 
With collection, rather than delivery, the most popular means of receiving online orders, cross-channel retailing is emerging as the dominant model in U.S. online grocery. That’s one of the primary findings of CoreSight Research’s study, “US Online Grocery Consumer Survey: Amazon Is the Most-Shopped Retailer, but Not Yet a Full-Order Grocery Destination.” In a survey of 1,885 Americans from March, some 51 percent of respondents said that they mostly opt to collect their online grocery orders, while 45 percent mostly opt to have their orders delivered. (The remainder could not remember which service they used most). Amazon, which focuses on delivery, pushes up the average delivery rate, and the e-commerce leader was by far the most-shopped retailer for online groceries. Some 59 percent of online grocery shoppers surveyed said they had bought from Amazon in the past year, versus 26 percent for second-place Walmart. However, a number of data points suggested that shoppers tend not to use Amazon for conventional, full-basket grocery shops, while they do tend to visit Walmart.com for such shops — implying that grocery orders at Walmart.com are bigger than at Amazon.com. Some 60 percent of those surveyed who had bought groceries online from Walmart in the past 12 months mainly collected their orders. Walmart online grocery shoppers were also found to be significantly more likely than the average to have bought fresh and frozen food categories online versus Amazon. CoreSight Research said the findings support its long-standing view is that it is much more difficult to make pure-play internet retailing work in the grocery category than in non-food categories. Amazon’s moves to acquire Whole Foods, launch Amazon Go and merge Prime Now and AmazonFresh indicate that it understands pure-play’s shortcomings. CoreSight Research concluded, “The popularity of grocery pickup services and the extension of same-day delivery by retailers such as Target seem to foretell a polarization in online grocery: we expect to see lower-cost, collection-based services fulfilling the majority of large, family-type orders and premium services such as Amazon Prime Now and Shipt fulfilling smaller orders via same-day delivery.”
DISCUSSION QUESTIONS: Do you see collection points driving e-grocery’s growth in the future? How will shoppers’ grocery trip frequency, both online and to physical stores, change as a result?
Braintrust
"In high-density, large and affluent urban metros, delivery will still play a key role, but pickup will broaden access." "The issue with online grocery is that it has always hit the perishable wall as an obstacle to scaling. That's where pickup will play the biggest role." "The good news is that the retailer is also potentially better off as there is less pressure to keep infinitely scaling the distribution fleet network."  Mobile Marketing via PSFK http://www.psfk.com/ April 30, 2018 at 05:06AM
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Snap’s New Spectacles Are Designed With Consumers In Mind https://ift.tt/2Ko1PmU Snap’s New Spectacles Are Designed With Consumers In Mind The company's hands-free camera wearable has been revamped in accordance with user demands, boasting a new-and-improved waterproof design just in time for summer Tech and social media company Snap Inc. has unveiled its updated version of Spectacles, the popular HD-camera sunglasses that are compatible with the brand’s Snapchat app. The new shades seem to rectify problems with their predecessors while also introducing some additional features. According to Snap’s release, the new wearable has a smaller profile, increasing comfort for the user, and is now waterproof, making it perfect for the summertime activities like the beach or pool. Even more, wearers can now snap a picture by pressing and holding a button on the glasses’ front. The product changes were inspired heavily by consumer recommendations. According to Snap, the brand wanted Spectacles to be “the simplest and easiest way to make memories from your point of view, and we appreciate all of your thoughtful feedback—many of these improvements were inspired by you!” The glasses are available on the company’s site for $149.99. VIDEO Mobile Marketing via PSFK http://www.psfk.com/ April 30, 2018 at 05:06AM Banks Face Digital Divide Between Millennials, Gen X https://ift.tt/2rbWWo3 Satisfaction is lowest among retail bank customers who exclusively used online or mobile banking channels during the past three months, per J.D. Power. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH April 30, 2018 at 03:31AM |
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