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Mobile Marketing

Did The UK Just Crack Viewability?

9/4/2019

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Did The UK Just Crack Viewability?

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The UK just hit 70% in viewability for the first time -- and that's a record in Europe.



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September 4, 2019 at 08:43AM
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The PSFK Guide To Groceryshop 2019

9/4/2019

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The PSFK Guide To Groceryshop 2019

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Check out our picks for the most exciting sessions and speakers at Groceryshop, a four-day event that covers grocery and CPG innovationGet More Ideas With The PSFK Daily Newsletter



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September 4, 2019 at 05:46AM
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Ghosted: Whats a Content Marketer to Do When Your Audience Goes Silent?

9/4/2019

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Ghosted: What’s a Content Marketer to Do When Your Audience Goes Silent?

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How Content Marketers Can Deal with Audience Abandonment

How Content Marketers Can Deal with Audience Abandonment The all-encompassing digital takeover has completely changed the way we communicate and interact as people. Naturally, in our professional realm we tend to tie this back to marketing, but the reality applies to just about every aspect of human relations.  This includes dating and courtship, of course. The terms of engagement (so to speak) have transformed wildly. Whereas romance still can and does sprout through chance meetings, or encounters at the bar, or mutual college friend circles, it’s increasingly common for these fated connections to take place through online matchmaking sites and dating apps. (I would know — I’m marrying an amazing gal this weekend who I originally met on such an app!) We can tie this trend back to marketing as well. Last year, our Annie Leuman shared integrated content marketing insights drawn from the world of online dating. Today, I’m a little more interested in the content marketing implications of a specific element of this new playing field: ghosting.

What is ‘Ghosting’ and How Does It Relate to Marketing? 

Ghosting is defined as “the practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication.” (Yes, it’s actually in the dictionary now.) Technically this is a behavior that can be traced back decades and centuries, but it has really risen to prominence at a time where achieving radio-silence — via text or messaging app, with fewer mutual acquaintances in play — is easier than ever.  via GIPHY Here’s the thing about ghosting: it sucks. I’ve been on both sides of it, and I’m sure many people reading this have too. Most often, folks engage in this practice because — when you’re not really feelin’ the vibes — it can feel gentler to simply disappear and move on than to explain your detachment directly. But the truth is that ghosting is actually more cruel than the alternative. As Psychology Today puts it, “The opposite of love isn’t hate, it's indifference.”  “Ghosting gives you no cue for how to react,” adds the PT article. “It creates the ultimate scenario of ambiguity. Should you be worried? What if they are hurt and lying in a hospital bed somewhere? Should you be upset?” As a content marketer, even if you’ve never been ghosted in personal capacity, you probably have experienced the phenomenon in your work. Blog traffic has inexplicably dropped. Your social media accounts have stopped receiving engagement. People aren’t opening your emails anymore. It’s upsetting to see the numbers take a dive, but all the more so when you can’t diagnose the cause. If readers were sending you angry messages about how you’re overloading their inbox with newsletter frequency, or posting totally irrelevant tweets, it might sting a little but at least you know what’s up. For those situations shrouded in paranormal perplexity, let’s pull out our P.K.E. meters and do some ghost-busting. via GIPHY

Don’t Get Spooked: How to React When Your Audience Ghosts You

A sharp decline in traffic or engagement can be as upsetting any unreturned text message. When you can’t identify the reasons behind such a drop-off, it’s like sitting in limbo. Here’s a look at four common scenarios where your audience may have inexplicably gone quiet, and what to do about it.

Blog Visitors or Comments Have Taken a Dive

Your blog was cruising along. Your analytics dashboard showed a steady flow of visitors, and your content was even compelling a healthy amount of feedback from readers. But lately, the traffic has been consistently down and you’re not getting any comments. What Might Be Happening
  • Your topical alignment is missing the mark
  • Your publishing cadence isn’t jibing with your audience
  • There are technical issues affecting your blog
  • Your headlines aren’t grabbing attention
  • You’re aren’t properly promoting your posts
  • You aren’t optimizing enough for search
What To Do
  • Consult your analytics to determine which subject matter is gaining the most traction. Then, take a step back and build out topic cluster, or content pillars, around these areas (in a way that also makes sense for your business and objectives).
  • Audit your posting frequency to find your sweet spot. Do you get more traffic if you post daily? Weekly? Every other week?
  • Huddle with your SEO specialists to identify content opportunities (widening your topical umbrella) or technical issues (like broken links, missing metadata, or canonical URL problems). Link building is another opportunity to explore.
  • Test headlines and CTAs with punchier and more interesting words.
  • Put more effort into promoting new posts (social media, email, employee advocacy, etc.). Don’t fall victim to invisible content syndrome!

Organic Search Traffic Is Trending Down

This is a digital marketing KPI for most companies these days. Whether to your blog, your home page, or other prioritized assets, organic traffic is extremely valuable because it is so cost-efficient — when you have a fruitful strategy in place, you are driving a steady stream of (relatively) targeted inbound visits that you don’t have to pay for directly.  So needless to say, when you see your organic traffic charts declining or stagnating over multiple months, it can set off some alarm bells. What Might Be Happening
  • Your rankings are dropping for high-volume queries on SERPs
  • Previously high-performing pages are seeing diminished traction
  • You’re overly concerned with technical SEO aspects, at the expense of user experience
  • Searcher behaviors or engine algorithms are shifting
  • Something is broken or amiss on your site, preventing Google from crawling it properly
  • Site redesign or migration issues are taking a toll
What To Do
  • Reassess your keyword strategy to determine where you’re losing steam, and whether you should focus on other terms
  • Identify specific pages that are seeing a decline in performance and investigate
  • Explore your site from the perspective of a user, and take a hard honest look at the quality of the experience. (Google increasingly prioritizes sites based on UX signals as opposed to strictly technical ones.)
  • Research broader trends around your audience and Google’s algorithm to see if changes are potentially affecting your traffic.
  • Huddle with your web developers and SEO specialists to identify technical issues (like broken links, missing metadata, or canonical URL problems).

Social Media Engagement Is Drying Up

Social media channels present an opportunity to engage with your audience directly and authentically. When the engagement with your brand stops however, this community of more than 3 billion people can start to feel very lonely indeed.  What Might Be Happening
  • You’re on the wrong channels
  • Your content isn’t valuable to your audience
  • Your content isn’t soliciting responses and interaction from your audience
  • You’re not posting frequently enough
  • You’re not sharing enough interesting visual content
  • Social media algorithms are suppressing your reach
  • You’re not reaching out and building relationships
What To Do
  • Re-evaluate your channel mix and make sure you’re focusing on social networks where your audience is present and active.
  • Make sure you’re sharing plenty of content that doesn’t promote your brand or solutions, and is solely intended to inform, interest, or entertain people in your niche.
  • Create more posts that ask questions or feature polls/surveys. Try running a contest with a fun incentive to encourage participation.
  • Post more frequently if it makes sense for your audience. On crowded and ephemeral feeds, you’ll want to generate familiarity and recognition with your followers.
  • Include more visually-centered posts, with images, videos, gifs, etc. 
  • Algorithms can be tough to overcome, especially when your following is still small. Integrate paid tactics to amplify your content with targeted audiences, and grow your following. Also use appropriate hashtags and encourage your employees to share posts from your accounts in their own networks.
  • Social media is a two-way conversation. Make sure you’re responsive, and proactive in talking to others. In addition, build genuine relationships with influencers in your industry. This can not only lead to active conversations on social platforms, but also more content collaboration.

Emails Aren’t Getting Opens or Clicks

If someone unsubscribes from your email list, at least they’re making a definitive statement. It’s like receiving a text that says, “I’m not interested anymore.” They might not give a specific reason, but you can look at the timing and circumstances to form your own deductions.  When people just stop opening or clicking, though? That’s more mysterious. What Might Be Happening
  • Your subject lines aren’t compelling enough
  • Your email content isn’t displaying properly
  • Your messages aren’t personalized
  • Your email list is outdated, unsegmented, or purchased
  • You’re sending emails too frequently
  • Your messages are getting stuck in the spam filter
  • Your sender name isn’t a real person
What To Do
  • Test punchier subject lines with evocative statements and action-oriented words.
  • Keep in mind that various email clients won’t display all of your images, emojis, or multimedia. Don’t be afraid to get snazzy, but design your emails with basic accessibility/readability in mind.
  • Make your emails more personalized. This doesn’t necessarily mean you have to be speaking individually to each recipient, but you want to make them feel like you are. Apply the full extent of knowledge about your audience personas.
  • Email lists can be problematic for a variety of reasons. Frequent cleansing is recommended. Remove inactive email addresses. Make sure people are opting in and never being added with their explicit permission. Use segmenting to create more customized messaging for various slices of your audience.
  • Few people complain about brands emailing them too infrequently. Been when they’re seeing you in their inbox multiple times a week, it can feel clingy. Treat the ability to email your list as a privilege and show restraint.
  • Spam filters are pesky. Avoid using words that are likely to trigger them (i.e., sale, buy, price, discount, offer). In your initial “Thanks for subscribing message,” it doesn’t hurt to encourage new sign-ups to add your email address to the non-spam list so they don’t miss your great content.
  • Use the actual name of a marketer or executive at your company in the “From” field. People want messages from people, not faceless businesses.

Reignite the Spark and Engage Your Audience

In dating, getting ghosted is usually an indication that it’s time to take the hint. In content marketing, this is not necessarily the case. As we’ve established, there is a wide variety of reasons why your traffic or engagement might’ve dropped off. They’re not out of reach, nor are the solutions.  Need the resources or expertise to win back your audience? An SEO audit can uncover opportunities to optimize your content marketing efforts. Stay tuned to the TopRank Marketing Blog for insights from Content Marketing World 2019, where our CEO Lee Odden and Senior Director of Digital Strategy Ashley Zeckman are presenting on boosting your content marketing fitness and scaling influencer marketing, respectively.

The post Ghosted: What’s a Content Marketer to Do When Your Audience Goes Silent? appeared first on Online Marketing Blog - TopRank®.





Mobile Marketing

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September 4, 2019 at 05:33AM
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GoMarketing Starts Unit For Home Service Marketers

9/3/2019

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GoMarketing Starts Unit For Home Service Marketers

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GoMarketing has launched a division to help home service industry firms market their brands in all channels.

"In many cases time is serious money for these companies,” states Richard Uzelac, CEO of GoMarketing.

He continues: “A plumbing or (Heating & Air) company that still doesn't have a strong online marketing plan in place needs to play catch and quickly, especially if their competitors are completely dominating them online and getting all the leads and business.”

Uzelac adds that a “significant portion” of the firm’s clients are heating and Air (HVAC), plumbers, flooring, office maintenance, painters, furniture, home builders and home remodelers.

The Thousand Oaks, California company will provide website development, custom content creation, search engine optimization, link building, mobile marketing, software development, videos, ecommerce and other services, it says.

GoMarketing has served such brands as MetLife, ESPN, CBS and Fox Sports, helping them to grow online sales, the company says.

 

 

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Mobile Marketing

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September 3, 2019 at 04:06PM
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Security Expert Claims Adconion Is 'Company A' In Email Case

9/3/2019

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Security Expert Claims Adconion Is 'Company A' In Email Case

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An email service provider in the middle of an ongoing investigation into its email practices.

Krebs on Security identifies Adconion as the company at the center of this probe.

The indictment charges that the defendants “engaged in a conspiracy to identify or pay to identify blocks of Internet Protocol (IP) addresses that were registered to others but which were otherwise inactive,” Krebs writes.

In addition, the defendants sent “forged letters to an Internet hosting firm claiming they had been authorized by the registrants of the inactive IP addresses to use that space for their own purposes,” Krebs continues.

Krebs cites a memo filed jointly by four defendants, stating that “this case spun off from a larger ongoing investigation into the commercial email practices of Company A.” Krebs adds that the indictment issued last year is “just the opening salvo in a much larger, ongoing federal investigation into the company’s commercial email practice.”

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A footnote in that document identifies Adconion as the company, Krebs says. That firm was acquired by Amobee -- a mobile ad provider -- in 2014 for $235 million, according to published reports.  

A request for comment or confirmation by Amobee had not been answered at deadline.

Four individuals have been indicted on conspiracy, wire fraud and electronic mail fraud: Jacob Bychak, Mark Manoogian, Mohammed Abdul Qayyum and Petr Pacas. The defendants deny all allegations against them, according to the memo cited by Krebs.

However, Krebs asserts that all four were employees of Adconion and identifies them as Mark Manoogian, an attorney whose LinkedIn profile states that he is director of legal and business affairs at Amobee, and formerly was senior business development manager at Adconion Direct; Jacob Bychak, listed as director of operations at Adconion Direct (Qayyum’s LinkedIn page says he is manager of technical operations at Adconion); and Petr Pacas, formerly director of operations at Company A (Adconion). Krebs cites a statement of facts filed by the government.

In addition, two other defendants were indicted separately: Daniel Dye and Vincent Tarney.

The defendants’ memo, which demands that the government produce documents in discovery and disclose the criminal record of an informant, frequently cites this document: ADCONION - DISC02 - REPORTS - 00 1001.

However, the indictment against the four defendants does not identify the company.

The indictment states that “the defendants concealed their use of the IP addresses to send ‘spam’ emails by using business names, post office boxes, and email address under different names.” The alleged activities took place from 2010 to 2014.

 





Mobile Marketing

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September 3, 2019 at 04:06PM
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Repositioning Social Media To Reap Ecommerce Opportunities

9/3/2019

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Repositioning Social Media To Reap Ecommerce Opportunities

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  • by Chris Gil , Op-Ed Contributor, 19 seconds ago

According to eMarketer, ecommerce sales stemming from mobile devices is expected to rise 25.3% in 2020. This is after being up 28.8% in 2019. By 2020, nearly 50% of all ecommerce sales will be driven through mobile. Even if your client doesn’t sell their product or service online, these stats point to an undeniable trend of consumers being willing to take action on mobile that will impact every industry. 

As this trend plays out, brands will need to make a conscious effort to shift their mix to drive performance on mobile, or risk seeing response slowly deteriorate over time. It’s time to focus less on the new and more on the obvious. 

In this case, the obvious is social. Smart brands will reposition social as not just a brand driver, but also a performance driver. Here are three not-so-obvious reasons to help make the case. 

Time spent on mobile is time spent on social media. 

22% of all time spent on mobile occurs on social platforms, with audio being the only medium that takes a larger share at 33%. Video comes in third at 18% (eMarketer). Much of this audio and video time is spent in areas without ad-supported content making this true reachable audience much lower and more costly than social. Combine this with ad experiences that don’t exactly facilitate easy shopping, audio and video will remain brand building drivers in 2020. 

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Meanwhile Facebook, Instagram, Snapchat and Pinterest are doing everything they can to make direct response advertising feel more native on their platform. Product feeds can now easily be uploaded and promoted through collection and carousel formats.  Ad experiences load quickly and auto-fill functionality makes it easier than ever to capture user information. 

There is untapped opportunity in social. 

Budgets have been flocking to Facebook and Instagram for some time now and rightfully so. They have the scale, compelling targeting, a variety of ad formats, and maybe most importantly; an incredibly intuitive UI. Meanwhile Pinterest and Snapchat have grown somewhat quietly to critical mass. 

Let’s look at US social network users by platform. Facebook is tops with 171.5M users. Second is Instagram with 106.7M, followed by Pinterest at 78.7M and then Snapchat at 77.5M (eMarketer, March 2019). 

Now let’s look at ARPU (Ad Revenue Per User) as a loose indication for where marketers are spending their money relative to the user base. Instagram is expected to collect $103.48 per user in 2020. By comparison, Pinterest and Snap are projected to have ARPUs of $11.99 and $10.57, respectively. Even factoring in brand safety concerns with Snap and skewed demographics with Pinterest, there is a clear imbalance of budgets here that should not be ignored. 

Not to say Instagram has reached saturation, but brands have a massive opportunity in Snap and Pinterest for less clutter, more attention and a higher share of voice. The secret is out too. Just open up with Snapchat and you’ll find a DTC brand waiting. Hello, Away. Hello, Purple. 

The decline of cookie-based targeting actually HELPS social channels. 

You can’t have an article on digital without discussing Apple’s ITP rollout and the impact of tracking crackdowns. These changes have all but killed third-party cookies; used commonly to fuel behavioral targeting across the web. No doubt these changes will have a broad impact across the industry but relatively speaking, the social networks have come out largely unscathed; especially in terms of targeting. After all, these platforms are built off actual people. 

In this new cookie-less age, brands will become forced to rely more on a combination of their own first-party data, a publisher’s second-party data and even old-school contextual targeting to deliver relevant messaging at the right time. Social platforms can check all three boxes: they can match and model off CRM data with high confidence. They have a data set built based on what individuals are spending time with on their platform. And lastly as a marketer, you know exactly the context in which the user is seeing your ad. No surprises. Cookies be damned. Social’s targeting advantages aren’t going anywhere. 

Sometimes the obvious choice is the right choice, for not-so-obvious reasons. 

 





Mobile Marketing

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September 3, 2019 at 01:41PM
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Switch To T-Mobile? Free Month-Long Test Drive Might Tempt You

9/3/2019

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Switch To T-Mobile? Free Month-Long Test Drive Might Tempt You

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Wireless carriers are always offering incentives to switch  Now, oddly enough, T-Mobile is taking that down a notch:  It’s offering an incentive not to switch, but merely to use T-Mobile, for free, for a month.

The nation’s third largest wireless operator last week announced Test Drive, giving consumers who don’t subscribe to T-Mobile a 30-day free sample but letting them use their own phone and their own cell numbers, and keep the carrier they have. 

“Of course, the [other] carriers can’t even get something as simple as ‘try before you buy’ right. They want you to trade in your phone, transfer your life to a new one and burn an entire day switching … just to hope their network works for you," says T-Mobile’s CEO John Legere, who often tweaks the competition. “It’s arrogant, it’s broken and it’s time for backwards-buying to end.” 

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If you sign up for it, the so-called UnCarrier will send you a T-Mobile hot spot device. Slip in the SIM card that also comes in that package and connect it. That’s about it.   You can use your existing phone via T-Mobile connections for up to 30 days or 30 gb of data, whichever comes first. 

Switching carriers is often considered a risky, complicated move.  T-Mobile claims 84% of people want to try a wireless network before they switch carriers, but it’s tough to pull the trigger.  In fact, tech site TomsGuide.com opined in its how-to-switch tipsheet,  “When it comes to arduous adulting tasks, switching your smartphone service from one wireless carrier to another ranks right up there with root canal.”

The Test Drive promotion coincides with a new T-Mobile ad campaign that stresses its sales pitch in the first line: “Introducing T-Mobile’s most powerful signal, reaching farther than ever before.”

T-Mobile says it upgraded every one of its cell sites to deliver LTE-Advanced to boost speed and help performance. It says it spent $300 billion to build up the network, including nearly $8 billion to purchase 600 MHz airwaves. It now covers 100% of the U.S. (Separately, T-Mobile's nearly approved merger with Sprint should make its competition with Verizon and AT&T closer than it is now.) 

For users, the Test Drive is a pretty risk-free sample.  When their 30 days are done, they can return the hot box device, which is about the size of a couple packs of gum,  to T-Mobile, or pass it on to a friend to use the same way. Or, as the company jokes in its announcement, “Hell, put it under that wobbly table leg.”

Back in 2014, T-Mobile also offered a Test Drive, but only for a week and without offering a hot spot. You had to use a second phone, with a new number.





Mobile Marketing

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September 3, 2019 at 12:14PM
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Retailers' Branded Mobile Apps Drive Engagement Sales

9/3/2019

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Retailers' Branded Mobile Apps Drive Engagement, Sales

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Retailers' branded mobile apps are proving effective in increasing customer engagement as well as boosting sales on multiple levels, according to a new study in the Informs Journal Marketing Science.

The apps are shown to be increasing sales on retailers’ websites as well as in their stores, the researchers from Texas A&M University found.

At the same time, apps are increasing the rate of returns, although the increase in sales outweighs the return rates, according to the study.

Over 18 months after app launch, the study's authors found that retail app users buy 33% more frequently, buy 34% more items, and spend 37% more than non-app user customers.

On the not-so-bright side, app users were also found to return products 35% more often, and return 35% more items at a 41% increase in dollar value.

At the end of the day, however, the researchers found that app users spend 36% more net of returns.

The research was conducted by Venkatesh Shankar, professor of marketing and Coleman Chair in Marketing and director of research, Center for Retailing Studies, Mays Business School, Texas A&M University, and Unnati Narang, a Ph.D. student in Business Administration-Marketing at Mays Business School, Texas A&M University.

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Shankar and Narang based their findings on data from a large US-based retailer of video games, consumer electronics and wireless services with 32 million customers.

“Overall, we found that retail app users are significantly more engaged at every level of the retail experience, from making purchases to returning items,” the research authors note.

“Interestingly, we also found that app users tend to purchase a more diverse set of items, including less popular products, than non-app users. This is particularly helpful for long-tail products, such as video games and music.”

For retailers, the lesson is that having a retail app will likely increase customer engagement and expand the range of products being sold online and in-store, the researchers suggest. 

They also found that some app users who make a purchase within 48 hours of actually using an app tend to use it when they are physically in proximity to the store of purchase.

“They are most likely to access the app for loyalty rewards, product details and notifications,” the researchers suggest.

 





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September 3, 2019 at 10:43AM
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Case Study: Magnetizing The Mall Of America

9/3/2019

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Case Study: Magnetizing The Mall Of America

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Mall of America, located in Bloomington, Minnesota, outside of the Minneapolis/St. Paul metropolis, is 27 years old. A new one will open in East Rutherford, New Jersey, in October. Despite the dismal retail landscape, the Mall is an experiential property, Sara Johnson, Integrated Marketing Manager, Mall of America, told our Data & Programmatic Insider Summit, "not just retail. We look at Disney, for example, which has similar goals." It is a tourist-heavy destination. Forty percent of its annual visitors are, in fact, tourists.

The Challenge

Getting customers into the mall and having them stay there. Johnson said the brand "put out RFPs [and] Ciceron delivered."

The Execution

The target audience is women 25 to 54 with children living within 150 miles of the Mall. Eighty percent of media is spent on this primary target. Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group, started working with them a year ago. "Our goal was to take lot of direct buys and put them into the programmatic landscape. We were looking at location and audience data, and how to get that audience data into the social walled garden using mobile IDs and custom audiences. How to connect to TV, Spotify, and social. We placed a geofence around the Mall."

In one campaign, they used location-based data to go after the family traveler with extra income. They location-based data from Disney World, Wisconsin Dells (a very large water park), and water-themed hotels. They put geofences around The Wilderness and Great Wolf Lodge to bring family audiences in for spring break. 

For its winter holiday campaign, Johnson said, the Mall was looking to drive traffic up by 1%, and sales by 2%, both YOY. The holiday season runs from November through early January, and focuses on a variety of tactics: Santas on site, free wristbands, New Year's Eve celebration with Nickelodeon Universe. It included a Black Friday ad, scratch-offs, prizes on site, and a holiday gift guide.

Evenson said the effort drove 20% growth on the Mall's website, as well as social fan growth. "What I love about this is we can now give attribution toward more of these awareness channels and actually prove the return on ad spend," she said. The main takeaway: Spotify audio was the most cost-effective channel when driving visits at 22 cents per visit. "Even is someone bought [just] a cup of coffee at the mall, you're coming out ahead on ad spend."

For its holiday campaign, centered on the Minneapolis/St. Paul, Chicago and Wichita DMAs, they banked on social, display, and geofence ads, focusing on "the man in the waiting room chair checking his fantasy football game while his wife is trying on clothes," said Evenson.

"We wanted to integrate our holiday campaign into our next-year goals as well," said Johnson. "For spring break, our objective was very much the same as for the holiday. We're looking at traffic, reach and frequency, engagement, sales, impressions."

Evenson said the focus of the spring break campaign was connected TV. "Our main focus here was offline attribution," she said. "The visit rate percentage was 13% higher than the holiday campaign. If someone saw our connected TV ad, they were more likely to go to the Mall rather than [if they saw] the Spotify ad. For future campaigns, while Spotify has lowest cost per visit, we want that connected TV ad because they're more likely to go."

The Results

  • 20% growth on visits to MallofAmerica.com.
  • ROI at 22 cents per visit.
  • Visit rate percentage was 1.17%, more than double the highest benchmark.

Key Takeaways 

Geofencing can target interests, not just places.

TV is higher cost but continues to drive behaviors/actions better than other media.

Use location-based mobile technology to attribute online and offline ad spend to foot traffic.

People go to the mall when it's cold.





Mobile Marketing

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September 3, 2019 at 08:42AM
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Mall Of America Doubles Visit Rate Percentage Benchmark

9/3/2019

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Mall Of America Doubles Visit Rate Percentage Benchmark

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Mall of America, located in Bloomington, Minnesota, outside of the Minneapolis/St. Paul metropolis, is 27 years old. A new one will open in East Rutherford, New Jersey, in October. Despite the dismal retail landscape, the Mall is an experiential property, Sara Johnson, Integrated Marketing Manager, Mall of America, told ...





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September 3, 2019 at 08:34AM
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