Conde Nast Biography Eerily Foreshadows Next Recession https://ift.tt/34mBE9U A new biography of Condé Nast has more details about how his business setbacks affected him personally, leading me to ponder what the next recession will do to the publishing industry. “Condé Nast: The Man and His Empire” by Susan Arnold builds on prior biographies of the pioneering publisher of Vogue and Vanity Fair with quotations from letters that Nast wrote to his second wife, Leslie Foster, who was 35 years younger than him. He describes professional disappointments that must have stung deeply after a storied career of building an international magazine empire. The market crash in 1929 that ushered in the Great Depression hammered the value of Condé Nast Publications; its stock fell from a peak of $93 to $4.50 a share. He lost control of the company, but continued to run it while coping with health problems and a divorce from Foster. When he died in 1942, his estate was valued at $21,600, while his debts totaled more than $5 million. advertisement advertisement Condé Nast Publications recovered during the 1940s and 1950s under Nast’s successor, Iva “Pat” Patcévitch, who Nast had hired as a personal assistant in 1928 after meeting him at a party in Manhattan. The Newhouse family bought the company in 1959 — and the rest is history. Nast’s personal debts, equal to about $80 million in today’s dollars, made me think about his terrible reversal of fortune. Some of his financial woes must have been self-inflicted — or perhaps imposed in grueling divorce settlements. He had a reputation for living in luxury, an image he actively cultivated as an arbiter of taste, quality and style — Vogue incarnate. While the Great Depression was ruinous for Nast, the Great Recession that followed the 2008 financial crisis was terrible for the publishing industry. Advertisers slashed their media budgets and prepared to endure an uncertain period. Print ads never recovered, as audiences migrated to digital media, mobile apps and social networks. To spur the last recovery, central banks like the Federal Reserve slashed interest rates to record lows and started buying up assets, while the U.S. government went ever deeper into debt to fuel spending. During the next recession, those policy makers are in a weaker position to stimulate the economy by urging more debt-fueled spending — which is President Trump’s current prescription as the federal deficit balloons past $1 trillion next year. But no one has ever defied the business cycle, and this record-long recovery must end sometime. Publishers need to be prepared for that growing possibility. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 3, 2019 at 06:46AM
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50 Content Marketing Influencers and Experts to Follow 2019 https://ift.tt/2HIf9Th Content Marketing World 2019 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are filled with curiosity for future trends, marketing knowledge, and aspirations for new successes. For the past 11 years leading marketers from all over the world have gathered in Cleveland, Ohio for one of the world's strongest content marketing event, and this year is set to be the biggest and best yet. Readers of our blog know we have a long history with the conference starting at the beginning, with nine years of speaking and attending along with seven years of partnering with the Content Marketing Institute to develop speaker and influencer content marketing campaigns. Our partnership resulted in a interactive digital experience filled with show-stopping insights from top marketers who will be taking the stage this week. If you haven't yet experienced it, have a look here: Another TopRank Marketing tradition that has been imitated in recent years but never truly duplicated, is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the excellent 200-plus #CMWorld speakers. List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the current year's Content Marketing World conference using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, Flickr and other platforms. The focus topic in question is most definitely "content marketing," and everyone included on this list is:
50 Content Marketing Influencers Speaking at CMWorld 2019BIG congratulations to Pam Didner for the top spot and to the other three in the top spots: Christopher Penn, our CEO Lee Odden, and Heidi Cohen. Congrats AGAIN to Ann Handley for being the Most Engaging Content Marketing Influencer out of this year's group of speakers, based on Traackr's analysis. Pam Didner @PamDidner Author, Effective Sales Enablement Presenting: 5 Creative Ways Content Marketers Can Better Support Their Sales Team Presenting: How to Leverage Your Existing Marketing Programs and Content to Enable Your Sales Team Christopher Penn @cspenn Co-Founder, Trust Insights Presenting: AI for Marketing: Specific Applications of Artificial Intelligence and Machine Learning to Enhance Your Marketing Campaigns Presenting: How AI Will Change Content Marketing Forever Lee Odden @leeodden CEO, TopRank Marketing Presenting: Content Marketing Fitness - 10 Exercises to Build Your Marketing Beach Body Presenting: How to Develop a B2B Influencer Marketing Program That Actually Works Heidi Cohen @heidicohen Chief Content Officer, Actionable Marketing Guide Presenting: The Continuous Content Distribution Playbook: How To Keep Your Best Content Visible and Viable While Saving Your Sanity Jay Baer @jaybaer Founder, Convince & Convert Presenting: Mouth Moves: How to Conquer the New Frontier of Voice Content, Alexa, and Smart Speakers Brian Fanzo @iSocialFanz Millennial Keynote Speaker, iSocialFanz Presenting: Press The Damn Button: How To Stand-Out From the Bad News and Fake News On Social Media Michael Brenner @BrennerMichael Keynote Speaker, Author & CEO, Marketing Insider Group Presenting: Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team Andy Crestodina @crestodina Principal, Strategic Director, Orbit Media Presenting: Asking the Right Questions: How to Use Original Research for Valuable Content That Drives Business Results Presenting: How to Analyze Content Performance Using Google Analytics: From Basics to Advanced Presenting: Maximize the Value of Your Google Analytics Ian Anderson Gray @iagdotme Founder, Seriously Social Presenting: Strategies, Tools and Techniques to Level Up Your Impact and Authority Through Confident Live Video Christoph Trappe @CTrappe Chief Content Officer, AC Business Media Presenting: Publishing Forum: How Publishers Use Content Marketing to Monetize Their Audiences Julia McCoy @JuliaEMcCoy CEO, Express Writers Presenting: A Masterclass on Creating & Publishing Authority-Building SEO Blogs Bernie Borges @bernieborges CMO, Vengreso Presenting: Why You Need Content for Effective Sales Enablement Viveka Von Rosen @LinkedInExpert Chief Visibility Officer, Vengreso Presenting: A Whole New World - Reanimating your Desiccated Company Page on LinkedIn: Building Your Brand, Encouraging Employee Advocacy and Inviting Engagement with LinkedIn Pages. Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs Presenting: What Do We Want? CONTENT. When Do We Want It? ASAP. Your Strategic Approach to Sane + Sustainable Success Erika Heald @SFerika Consultant, Erika Heald Consulting Presenting: Community Rx: The Proper Care and Feeding for a Highly Successful Online Community Presenting: How to Define and Document Your Brand Voice Dennis Shiao @dshiao Marketing Consultant, Dennis Shiao Consulting Presenting: Community Rx: The Proper Care and Feeding for a Highly Successful Online Community Drew McLellan @DrewMcLellan Ad Agency Owner & Consultant, Agency Management Institute Presenting: Agency Edge 2019: How and Why Clients Around the World Choose Their Agencies Robert Rose @Robert_Rose Chief Strategy Advisor, Content Marketing Institute Presenting: Welcome to Content Marketing World 2019 Presenting: Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients Presenting: Technology Forum A. Lee Judge @ALeeJudge Global Digital Marketing Manager, Hexagon Geosystems Presenting: Content Marketing for the Robots (Search Engine Marketing) Andrea Fryrear @AndreaFryrear President and Lead Trainer, AgileSherpas Presenting: Failure is Feedback: How to Succeed at Agile Marketing by NOT Doing These Things Andrew Pickering & Pete Gartland @AndrewAndPete Co-Founders, Andrew and Pete Presenting: The Secret Rule for Getting Massive Content Marketing Results in a Fraction of the Time Katie Martell @KatieMartell Executive Director, Boston Content Presenting: Trust Fail: How Brands Can Earn Back the Trust of Skeptical Buyers Tom Martin @TomMartin President, Converse Digital Presenting: Turning Conversations Into Customers Jay Acunzo @jayacunzo Founder, Marketing Showrunners Presenting: Creativity Impossible: How to Avoid Stagnation and Consistently Exceed Expectations Juntae DeLane @JuntaeDeLane Founder, Ditgital Branding Institute Presenting: Why Your Brand Works In The “Real World” But Fails When Online Cathy McPhillips @cmcphillips Vice President of Marketing, Content Marketing Institute Presenting: Getting the Most From CMWorld 2019 George Stenitzer @GeorgeStenitzer Founder & Chief Content Officer, Crystal Clear Communications Presenting: How to Use AI to Unlock Secrets Inside Questions Matt Heinz @HeinzMarketing President, Heinz Marketing Inc Presenting: Customer Engagement Benchmarks: How Today’s Top B2B Brands Increase Action, Intimacy, Conversion & Loyalty Scott Monty @ScottMonty CEO & Principal, Scott Monty Strategies Presenting: Curate Your Way to More Subscribers Kristina Halvorson @halvorson CEO, Brain Traffic Presenting: How to Conquer Content Chaos Donna Moritz @SociallySorted Visual Content Strategist & Founder, Socially Sorted Presenting: Travel/Tourism/Hospitality Forum - The World's Biggest Visual Content Team: How to Leverage Key Visual Storytellers, Strategies and Tools to Better Manage and Share Your Destination Experiences Kathy Klotz-Guest @kathyklotzguest Founder, Keeping It Human Presenting: 185 Comics Walk into a Storytelling Bar… Tom Augenthaler @taugenthaler Consultant, 551 Media LLC Presenting: What the ... Influencer Marketing! Amy Higgins @amywhiggins Content Strategist, Salesforce Presenting: Charting the Course to a Career in Content Marketing Joe Lazauskas @JoeLazauskas Head of Marketing, Contently Presenting: The Content Marketer of the Future: 5 Big Traits You Need to Thrive in the Coming Marketing Revolution Aaron Orendorff @AaronOrendorff Founder, iconiContent Presenting: How Connecting Content and Commerce Is the Future (And Can Drive 1,447% B2C Growth) Arnie Kuenn @ArnieK Founder & CEO, Vertical Measures Presenting: Should You Fire Your Chief Marketing Officer? My Farewell Gift Learned From 13+ Years of Being CEO of a Digital Agency Leslie Carruthers @LeslieCarruther President, The Search Guru Presenting: Retail & eCommerce Forum Berrak Sarikaya @BerrakBiz Integrated Marketing Specialist, Yesler Presenting: So You Think You Want to Start an Online Community? What to Know Before You Open the Doors Joe Pulizzi @JoePulizzi Founder, Content Marketing Institute Presenting: Getting the Most From CMWorld 2019 Presenting: Keynote - MKTG 2030 Ardath Albee @ardath421 CEO, Marketing Interactions, Inc. Presenting: Personalization that Drives Profitable Engagement: Activate, Don’t Alienate Andrew Davis @DrewDavisHere Author, Brandscaping & Town, INC. Presenting: Loyalty Loop: How Small Content Adds Up to Big Business Presenting: Video Marketing Makeover: Transforming Boring Case Studies and Testimonials Into Stories That Inspire Action Ashley Zeckman @azeckman Senior Director of Agency Marketing, TopRank Marketing Presenting: Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy Amber Naslund @AmberCadabra Senior Content Marketing Evangelist, LinkedIn Presenting: Disrupting Thought Leadership: What It Really Takes To Create a Personal Content Platform That Works Ian Cleary @IanCleary Founder, RazorSocial Presenting: A Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content Presenting: Content Optimization & Distribution Strategies Amy Balliett @AmyBalliett Founder and CEO, Killer Visual Strategies Presenting: How to Achieve a 70% Conversion Rate Using Interactive Content John Hall @johnhall Co-Founder and President, Calendar.com Presenting: Maximize Your Time To Focus On What's Most Important For Your Company's ROI Buddy Scalera @BuddyScalera Associate Director, Social Media Safeguarding and Solutions, Novartis Pharmaceuticals Company Presenting: We Can Do Better: How to Be a More Effective Marketing Professional Marcus Sheridan @TheSalesLion Keynote Speaker, Author and Partner, IMPACT Presenting: The Perfect Content Marketing Organization: 7 Essential Qualities of the World's Most Successful Content Marketing Companies Amanda Todorovich @amandatodo Content Marketing Director, Cleveland Clinic Presenting: How to Transform Your Corporate Blog into an Owned MEDIA Platform Presenting: #CMWorld Cleveland Clinic Health SummitSpread the Content Marketing Wisdom & LoveStatistical analysis, no matter how deep and well-researched, can only go so far in finding the people who you'll find the most helpful and influential in your daily professional marketing lives, which is why we'd love it if you'd please share the name of content marketers that influence you most in the comments section below. To further your own content marketing expertise, here's a bonus list of some of our best recent posts about content marketing:
The post 50 Content Marketing Influencers and Experts to Follow 2019 appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot https://ift.tt/2wiHYzh September 3, 2019 at 05:37AM Avis, Ford Team To Connect Rental Cars https://ift.tt/2zMlZCN Rental cars are getting more connected. Late last year, Ford and Avis Budget Group agreed to connect more than 35,000 Ford vehicles in the rental company’s U.S. fleet. Connected vehicle car renters can manage their entire rental experience through the Avis mobile app, including what type of vehicle they want to rent, extending the rental duration and returning the vehicle without having to interact with anybody. “With more than 100,000 connected vehicles in our Avis Budget Group fleet and growing, the relationship with Ford Commercial Solutions is a significant milestone to achieve a fully connected fleet by 2020,” Arthur Orduña, chief innovation officer, Avis Budget Group stated at the time. Now Avis is expanding the connected car program, with plans to connect 14,000 Ford vehicles in the Avis Budget Group’s European fleet. The connected cars also provide telemetry data in real time, including mileage, fuel level and vehicle condition updates so fleet managers can more quickly process data and do faster rental car turnarounds. Over time, such connected vehicles will also connect to things around them, such as traffic lights and other vehicles. This is just another of the dots being connected within the Internet of Things. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 2, 2019 at 07:15PM
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16 Can’t-Miss Acts at the Greatest Content Marketing Show on Earth: #CMWorld 2019 https://ift.tt/2UoSXCE Come one! Come all! Come several! Come few! Step right up! Don’t be shy! You there in the back, with the funny hat, step right up! You over there with the earrings and the weird mustache, come on in! There’s room for everyone under the Big Top, and it’s time for the Greatest Content Marketing Show on Earth! That’s right, Content Marketing World is mere days away. There is no more exciting place for a content marketer to be next week than Cleveland, OH(sure, it would be great if it were in Hawaii next year, but Cleveland is not without its charms). There’s a lot to look forward to: The opening night festivities! The keynotes! The sessions! The potential to see amazing marketing geniuses do bad karaoke! If you’re headed to the big show, you have some tough decisions to make. There’s no way to see every must-see session live — there are 120 over just three days. But we’re here to help. Here’s our list of sessions we’re particularly excited to see. Use it to help guide your schedule-setting. 16 Can’t-Miss Sessions at Content Marketing World 2019#1: How to Develop a B2B Influencer Marketing Program that Actually WorksSpeaker(s): Lee Odden and Amisha Gandhi Time: 9/3, 1:00 p.m. Lee is the CEO of TopRank Marketing (maybe you’ve heard of him), but editorial bias aside, he’s well-recognized as a leading authority on B2B influencer marketing. Lee is doing for influencer marketing what Joe Pulizzi did for content: Turning it into a disciplined marketing strategy that gets results. Amisha is the founder of the SAP* Global Influencer Program, responsible for creating and maintaining influencer relationships for a Fortune 500 brand, another pioneer in the B2B influencer marketing space. Put them together and what have you got? An intense working session that will equip you with plenty of practical experience to apply to your own program.#2: Keynote: MKTG 2030Speaker: Joe Pulizzi Time: 9/4, 8:15 a.m. Going to Content Marketing World and missing Joe’s keynote would be like going to the Vatican and missing the Pope. Joe continues to be one of the guiding voices of content marketing. He’s sometimes thought-provoking, sometimes controversial, sometimes downright shocking — but he’s never boring.#3: 3 Cs To Drive Your B(rand): Putting The Focus On Content, Customer, And CultureSpeaker: Maliha Aqeel Time: 9/4, 10:15 a.m. Customers are demanding consistent, and consistently exceptional, brand experiences. To meet that demand, marketers must step out of their comfort zone and work alongside sales, customer service, and customer experience. Maliha Aqeel has been working to build a holistic brand model at Ernst and Young, and her insights here are sure to inspire.#4: Find Your Brand Voice And Connect With Your CustomersSpeaker: Dipanjan Chatterjee Time: 9/4, 10:15 a.m. Here’s your first difficult choice: Forrester Vice President Dipanjan Chatterjee is presenting his company’s research on marketing for voice interaction at the same time as Maliha’s presentation. If your organization is exploring the potential of voice search and smart assistants, this is definitely a can’t-miss session. Pick the one most relevant to your current needs, and catch the other one on the replay.#5: From Nontent To Content: Why Social Innovation Is The Future Of Winning At RelevanceSpeaker: Carlos Abler Time: 9/4, 11:20 a.m. We’ve followed Carlos’ emergence as a content marketing thought leader for the last few years, as he’s gone from up-and-comer to sought-after public speaker. His work with 3M* has been consistently excellent. This session seeks to turn content marketers into “social entrepreneurs” to deliver hyper-relevant content.#6: Content Marketing Fitness - 10 Exercises to Build Your Marketing Beach BodySpeaker: Lee Odden Time: 9/4, 2:00 p.m. I may not be the most physically fit guy in the world, but my content marketing strategy is totally buff. It’s all thanks to Lee’s content marketing fitness regimen: It’s all about trimming the fat, getting back to basics, and avoiding the temptation of new shiny objects. This session will help you ditch your content marketing bad habits and become a lean, mean, ROI machine.#7: What Do We Want? Content. When Do We Want It? Asap. Your Strategic Approach To Sane + Sustainable SuccessSpeaker: Ann Handley Time: 9/4, 3:05 p.m. Ann Handley is a brand unto herself. Her name is synonymous with entertaining, high-quality, educational content. Just read the description for her session for a preview of how charismatic, relatable and knowledgeable she is. Just as you should never miss a chance to hear Lee Odden talk about influencers, you should never miss Ann Handley talking about content creation.#8: Building A Business Case For Marketing TechnologySpeaker: Zari Venhaus Time: 9/5, 10:15 a.m. Personalized content marketing at scale: That’s the dream. Martech is the only way we’re going to make that dream a reality. And until we have unlimited budgets, we’ll have to justify the expense of all that shiny new tech. As the Corporate Marketing Communications Director at Eaton, Zari has plenty of experience to bring to what promises to be a practical, tactical session.#9: Diversity In Marketing Using Artificial IntelligenceSpeaker: Robbee Minicola Time: 9/5, 10:15 a.m. Robbee is the Senior Director at Microsoft, so she’s bound to have the inside track on what’s happening with artificial intelligence. The idea of using AI for good — promoting diversity and inclusion in content, overcoming natural human biases — is particularly exciting to me.#10: Empathetic Content: The Key To Creating Lasting B2b Customer RelationshipsSpeaker(s): April Henderson and Laura Ramos Time: 9/5, 11:20 a.m. Data nerds, rejoice: April and Laura from Forrester Research are here to bring their insights about the evolving nature of B2B consumers. This session promises to teach five data-driven best practices in creating more empathetic content.#11: Walking The Tightrope: Architecting Teams To Deliver Consistently Innovative Content Marketing ResultsSpeaker: Carla Johnson Time: 9/5, 11:20 a.m. If you’re in charge of a marketing team, this session is essential. Carla is a keynote speaker and an experienced practicing CMO who has worked with dozens of innovative brands. She’s had to take diverse groups and turn them into productive teams over and over again throughout her career. She’s sure to have fresh insights to help your team be more productive.#12: Don't Let Them Scare You, A Machine Can't Do MarketingSpeaker: Tameka Vasquez Time: 9/5, 12:20 p.m. Will AI replace content marketers? What skills should we be developing to survive and thrive as technology takes over? Are we freaking out a little too much? Tameka, Assistant VP of Marketing at Genpact, promises a refreshing new take on what machines mean to marketing.#13: What the...Influencer Marketing!Speaker(s): Amisha Gandhi, Tom Augenthaler Time: 9/5, 12:20 p.m. This session brings together an accomplished brand practitioner (Amisha Gandhi from SAP*), and a B2B Influencer Marketing consultant with a proven track record in the field. If you're just getting started with influencer marketing, or looking to level up to a more strategic, long-term program, this is the session for you.#14: Disrupting Thought Leadership: What It Really Takes to Create a Personal Content Platform that WorksSpeaker: Amber Naslund Time: 9/5, 1:45 p.m. In a way, personal thought leadership is just content marketing with yourself as the client. Amber Naslund of LinkedIn* has been instrumental in developing the social media site as a platform for thought leadership. Their forays into long-form social and personal publishing have set a new standard for the industry. This session will help you choose the right topics, develop your personal voice, and distribute your content where it will get seen.#15: Ushering In The Era Of Integrated Marketing: How (and Why) Content Teams Can Drive Organizational TransformationSpeaker: Shafqat Islam Time: 9/5, 1:45 p.m. Already comfortable with your personal thought leadership? Attend this 1:45 session and start thinking bigger about marketing’s role in your larger organization. As I said, businesses are starting to take a more holistic approach to marketing/sales/customer experience, and someone needs to drive the bus. This session promises practical advice on reforming your teams to meet the challenge.#16: Guardians Of Content Vol 1: How To Scale B2b Influencer Content To Save The GalaxySpeaker: Ashley Zeckman Time: 9/6, 8:00 a.m. You’ll hear a lot about personalized, more relevant content throughout your Content Marketing World experience. TopRank Marketing’s own Ashley Zeckman offers one of the best ways to create that next-level content: Ongoing B2B influencer marketing at scale. Learn what brands like Dell* and Adobe* already know: How to co-create amazing content with influencers regardless of your industry or vertical.See You Under the Big TopThe TopRank Marketing crew have brought you the best of #CMWorld for five years running, and we’re ready to bring the noise this year, too. We hope to see you there, but if you can’t make it, we have you covered. Look forward to liveblogs, tweetstorms, tons of takeaways and dozens of selfies. Subscribe now to stay up-to-date on Content Marketing World and beyond. *Disclosure: SAP, 3M, LinkedIn, Dell, and Adobe are TopRank Marketing clients.The post 16 Can’t-Miss Acts at the Greatest Content Marketing Show on Earth: #CMWorld 2019 appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot https://ift.tt/2wiHYzh September 2, 2019 at 05:35AM |
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