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Mobile Marketing

Act-On Evergage Partner For Personalized Marketing

5/31/2017

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Act-On, Evergage Partner For Personalized Marketing

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Act-On and Evergage announced a partnership and product integration on Wednesday aimed at helping marketers power personalized and automated email campaigns in real-time. 

The partnership extends Evergage’s real-time personalization platform to Act-On’s Adaptive Journeys service, enabling marketers to leverage email engagement data to power personalized experiences across email, mobile and online.

Act-On customers can now incorporate Evergage’s personalized content into email templates designed on the Act-On platform. The product integration also combines the databases of Act-On and Evergage, meaning that customers can automate marketing campaigns incorporating both the behavioral insights collected by Evergage and the engagement and demographic data captured by Act-On. 

Since Evergage is a dynamic marketing platform, content populates when the email is opened as opposed to when it was sent.

The integration brings personalization to the marketing automation strategy, says Michelle Huff, CMO at Act-On -- "starting within the inbox using real-time email content personalization as well as on the web and across mobile applications with email click-through triggers for website personalization." 

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The partnership between Act-On and Evergage also unifies customer experiences across channels by personalizing Web content based on a visitor’s email engagement history.

Founded in 2010 and based just outside of Boston, Evergage combines customer data with behavioral analytics to power personalized marketing campaigns. Evergage’s platform delivers personalized experiences to the customers of over 150 organizations, including Endurance International Group, Intuit, and Publishers Clearing House.

Based in Portland, Act-On Software is a marketing automation platform with a layer of machine-learning technology that helps is customers with product recommendations and send-time optimization. The company’s Adaptive Journeys feature, first launched in March, is an AI-driven marketing service with a host of automated capabilities, including the ability to combine CRM data with behavioral attributes to automatically segment audiences for more relevant marketing.





Mobile Marketing

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May 31, 2017 at 01:31AM
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Ad Tech Poses A 'Grave Threat'

5/31/2017

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Ad Tech Poses A 'Grave Threat'

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Last week, long-time MediaPost columnist Bob Garfield offered his “swan song.”  In his final column for MediaPost, Bob, ever the provocateur, discussed “grave threats” to the business MediaPost covers.

The top one? Ad tech. No surprise there. The sector is imploding. Its less than transparent practices are catching up with it. One might go so far as to characterize ad tech as a “cesspool.”

But Bob put it this way: “This is a force in the media economy that is something like Wall Street in the general economy. It takes money, but adds little value. It is instead a middleman, consuming ever-larger percentages of media spend (with astonishing lack of accountability) at the expense of marketers and media alike. But after 15 years, has it boosted the underlying consumer businesses? The answer is plainly no.”

While that sentiment hits with a kind of blunt-force trauma, is there anyone who would take issue with it?

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Moving on. The second threat? “Native." It’s interesting that Bob didn’t mention content marketing as a whole, of which native advertising is a subset. What he did say is that “native” is a “conspiracy of deception."

Bluntly put: “Whether the ‘content’ is good or bad is irrelevant. What is relevant is that it can win engagement only if it camouflages itself as editorial matter. Anyone who tells you differently is lying. It also doesn't scale. So the best it will ever do -- while it steadily, inexorably barters away the dearly won trust of audiences to media brands -- is a labor-intensive, low-margin adjunct source of revenue. It's like turning tricks to help make ends meet….but still not covering the light bill.”

There’s no place to take cover from that statement. And whether you agree with that view or not, it cuts to the heart of the matter, which is consumer trust. But is native really only a “low-margin adjunct source of revenue”? Perhaps Bob didn’t see the eMarketer forecast on native ad spending released in late March. The research firm points out that the majority of U.S. native display ad spending is allocated to social networks like Facebook. In 2017, eMarketer projected that native social network display ad spending will reach $18.59 billion, or 84.2% of all U.S. native display.

In addition, eMarketer projects that native mobile display ad spending will reach $19.50 billion this year, representing 88.3% of all native advertising. The research firm points out that nearly all U.S. native display ads are purchased programmatically; in that vein, it projects that native programmatic will represent 84.0% of all native digital display ad spending, or $18.55 billion. Those numbers, if borne out, don’t really seem like “adjunct” revenue.

Finally, the third threat Bob calls out is the Facebook and Google duopoly, which is hoovering up of all the advertising cash. However, Amazon and others are quickly ramping up and may pose mini threats to the duopoly.  Bob writes about Facebook and Google: “They are simply too big, and increasingly too dominant both vertically and horizontally. Simply on economic-power terms, they need to be broken up, like Standard Oil of Ohio and the old AT&T.”

Between fake news, brand safety, digital ad measurement snafus, transparency, and data security issues, the duopoly is on everyone's radar.





Mobile Marketing

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May 31, 2017 at 12:29AM
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[Infographic] 50% of Gen Z Cant Live Without YouTube

5/31/2017

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[Infographic] 50% of Gen Z ‘Can’t Live Without YouTube’

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Move over, millennials—there’s a hot new demo in town.

Generation Z, the kids and teens born between roughly 1996 and 2010, is gaining power as a consumer segment. And unlike millennials, most of whom witnessed the start of the internet revolution, Gen Z has grown up in an entirely digital world, giving them a totally new outlook that marketers are now racing to understand.

So to help figure out just how Gen Z operates, we went straight to the source, teaming up with Defy Media to ask a group of nearly 1,500 teens ages 13-20 what they think about everything from social media platforms to digital video to the new breed of online celebrity. Take a look below for our findings.

 





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May 31, 2017 at 12:08AM
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Get Active And Help A Child Across The World At The Same Time

5/31/2017

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Get Active And Help A Child Across The World At The Same Time

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Get Active And Help A Child Across The World At The Same Time

Get Active And Help A Child Across The World At The Same Time

UNICEF created a free app that tracks your activities and delivers food packages to children

UNICEF has come up with a free app that helps people be healthy and make a difference. The app tracks activity and with every 2,500 steps, users earn a point and with ten points, UNICEF sends a food package to a child in need through the program’s sponsors. Children with severe acute malnutrition from around the globe benefit from these packages. Two years prior, UNICEF had launched its Kid Power fitness bands that were created specifically for children under the same premise. With the release of this app, it opens the potential for a variety of ages to engage in these activities.

The UNICEF Kid Power app utilizes a user’s smartphone to track these activities. It also utilizes any other fitness trackers that may be connected to your phone. The actual food packages sent consist of ready-to-use-therapeutic food (RUTF) which basically contain a multitude of nutrients, energy, protein, fat and vitamins that help severely malnourished children get better.

“Our goal is to get a million kids in America to be saving the lives of a million kids around the world,” said Caryl M. Stern, president and CEO of UNICEF USA. “[But] you can do the Kid Power program and be an adult. We don’t think [the mission of] ‘get active, save lives’ is restricted to children only.”

The point of the app is to get people active not only physically, but also engaged in alleviating some of the world’s pressing problems. Kid Power started off as a small program in October 2014 then grew after it proved to be very successful. Kids who had the bands were 55% more active than those who did not and they initially helped feed 473 children. Currently there are 170,000 children enrolled in this school program and they mainly come from low-income backgrounds. For many of these children, access to a fitness tracker like the Kid Power fitness brand was something that was not possible until this program began.

In today’s world, war and conflict may persist but it is unacceptable that some children still die from a lack of food. Kid Power wants to get people more involved in making sure this problem does not persist.

Kid Power

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Mobile Marketing

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May 31, 2017 at 12:00AM
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Turn Real World Scenes Into Pantone Color Palettes

5/31/2017

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Turn Real World Scenes Into Pantone Color Palettes

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Turn Real World Scenes Into Pantone Color Palettes

Con is an app that can help designers determine the exact colors they see and hex codes from live scenes and photographs

Designers rejoice! Cone is an iOS app created by designer Kushagra Agarwal that allows users to identify Pantone colors from real life scenes. How? The app identifies these colors in real time, and then provides the hex color values for web and graphic designers, turning stunning natural landscapes or scenes into usable color palettes for design.


Users can freeze the frame to select colors at will. Agarwal, the designer, is actually color-blind, making the app an even more impressive achievement. “I just had to trust the camera data and translate that to color names,” Agarwal told PetaPixel. He later confirmed the colors with the help of friends with normal vision. The app is available now for just $1.99.

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Mobile Marketing

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May 30, 2017 at 11:46PM
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Sweden Has Listed The Entire Country On Airbnb

5/31/2017

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Sweden Has Listed The Entire Country On Airbnb

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Sweden Has Listed The Entire Country On Airbnb

The country's global marketing department created the listing as a new way to promote tourism

A unique law in Sweden named allemansrätten permits anyone the right to have access to any land to which they wish to travel. The Swedish government wanted to extend this to everyone by partnering with Airbnb and listing the entire country on the travel website.

The country’s global marketing department, Visit Sweden, created nine different listings for visitors to receive a highlighted view of the country on Airbnb. These listings vary from bright green landscapes to panoramic ocean views that were taken near Skuleskogen National Park, a popular tourist destination.

The partnership between with Airbnb and Visit Sweden was not a paid exchange, but rather a beneficial arrangement for both parties.

Sweden on Airbnb

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May 30, 2017 at 11:32PM
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[Stat] New Report Shows What Diners Want from Technology in 2017

5/31/2017

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[Stat] New Report Shows What Diners Want from Technology in 2017

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Technology has radically transformed the way we live, from communication to transportation — and dining is no different. The internet, smartphones, and the ubiquitous cloud have shifted our expectations of restaurants and hospitality.

Two years ago, we asked OpenTable diners about how they use technology — and how they want to use technology — before, during, and after their dining experiences. The result was Technology and Dining Out 2015, a trend report following tech’s role in every aspect of a restaurant visit: from selecting a spot to posting your best food pics on Instagram.

What Diners Want from Technology in 2017

Now, we’re excited to release the latest edition of that research, based on a March 2017 survey of more than 4,700 OpenTable diners across the U.S. Download our free Technology and Dining Out 2017 guide to find out:

  • How habits, preferences, and expectations have shifted since 2015, especially for millennials
  • What diners think about the latest hot topics in restaurant tech
  • How technology drives restaurant discovery and dining decisions

Here’s a quick preview of what we cover:

Automation

Every day there’s another news article about robots cooking and delivering food, so we wondered: is this something diners are really hungry for? 68% of respondents said automation in restaurants was a bad thing that takes away from the restaurant and hospitality experience, while only 7% believed automation was a positive thing. Our younger segments (respondents 34 and under) felt more favorably about the idea, with slightly over half (54%) saying it’s a bad thing and 14% agreeing that it’s a good thing.

The Pre-Dining Wish List

We also asked diners to tell us what’s on their ultimate pre-dining wishlist: everything they want to use technology to do before going out. The top two most popular features both involved avoiding a long wait. 80% of respondents said they’d like to know how long the wait for a table is before arriving, and almost as many (78%) said they would like to add themselves to the waitlist before they get to the restaurant. Equally popular was booking at a restaurant that’s hard to get into (78%).
What Diners Want from Technology in 2017

Phones at the Table

We know plenty of people are using their phones at the table—we see it all the time. We asked diners how often they interact with their phones in two distinct circumstances: when dining alone and when dining with others. Unsurprisingly, we found people are much more likely to use their phones when dining solo. The atmosphere of the restaurant matters, too: the more formal the space, the less likely they are to be locked to their screens. More than 40% of respondents said they use their phones “several” or “multiple” times at a limited-service or counter-service restaurant when they’re alone, versus only 19% at a fine-dining restaurant.

And when dining with other people? Phone interactions drop, but they’re still happening. Overall only 7% of respondents said they use their phones “several” or “multiple” times over the course of a meal at a fine-dining restaurant, compared to 21% at a counter-service spot.

Whether you operate fine dining or casual restaurants, one restaurant or hundreds, this report offers an exclusive window into what’s on the minds of your diners.

NEW Report! What Diners Want from Tech in 2017





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May 30, 2017 at 11:03PM
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IDC: Smartphone Shipment Volume Expected to Recover

5/31/2017

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IDC: Smartphone Shipment Volume Expected to Recover

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According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments are expected to rebound slightly in 2017 with expected growth of 3.0% over the previous year.

Last year, IDC says, year-over-year growth was 2.5%, marking the lowest growth the industry has ever experienced.
With several major devices entering the market this year, IDC anticipates shipment volumes will grow to 1.52 billion in 2017.

Optimistically, IDC expects this momentum to carry into 2018, when smartphone shipments are forecast to grow 4.5% year over year, fueled by improved economic conditions in many emerging markets and a full year of new iPhone shipments from Apple.

“With the ongoing fight at the high end, vendors will need to find a way to innovate ahead of the curve to attract new users and increase shipments while driving profits,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “The display looks like it could be the next battlefield for the smartphone over the next couple years. We have seen both Samsung and LG opt for new borderless 18:9 displays and Apple could be set to join the party later this year. As smartphone owners continue to consume media on their devices, the screen (bigger, brighter, and bolder) will be an integral part of the overall design language for each vendor. From flexible to foldable and everything between, 18:9 displays look to be just the beginning of what’s to come.”

For the full report summary, click here.

The post IDC: Smartphone Shipment Volume Expected to Recover appeared first on Mobile Marketing Watch.





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May 30, 2017 at 10:58PM
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Pillow Gently Wakes Sleepers Up With Natural Light

5/31/2017

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Pillow Gently Wakes Sleepers Up With Natural Light

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Pillow Gently Wakes Sleepers Up With Natural Light

Pillow Gently Wakes Sleepers Up With Natural Light

The Sunrise Pillow aims to improve the health of sleepers by waking them up gently with light rather than sound

Los Angeles-based design company Mode has created a smart pillow called the Sunrise Pillow that is designed to improve your quality of sleep and waking up process. The pillow helps you fall asleep with a number of options including sound conditioning that provides white noise to cancel out noisy disturbances or a snoring partner, along with nature sounds, guided meditation and audiobook recordings that turn off once you fall asleep.

To help you wake up, the pillow is able to produce natural light music that can be scheduled, similar to an alarm clock. The settings of the pillow can be controlled via remote control or an Android or iOS smartphone app.

The pillow also includes additional features such as blue lighting that is said to boost energy, along with a reading light that can be set to amber or cool tones that turn off after a set amount of time.

The idea of using natural light is currently being tested in order to counteract jet lag and improve hospital visits. Currently on Kickstarter to raise funds, the team hopes to ship the product to consumers by October 2017.

Sunrise Pillow

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May 30, 2017 at 10:49PM
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Retail Industry Thought Leaders Gather Today at RetailNext Executive Forum

5/31/2017

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Retail Industry Thought Leaders Gather Today at RetailNext Executive Forum

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This week, RetailNext Inc. — a leader in retail IoT and smart store analytics for optimizing shopper experience — announced its seventh annual RetailNext Executive Forum, Insight : Ignite.

The conference runs May 31 through June 2 at the Silverado Resort and Spa in Napa, California.

The annual conference features content and programming facilitated by RetailNext clients, acclaimed retail industry experts and a full roster of strategic partners representing a 360-degree view of today’s complex omnichannel retail enterprises.

“RetailNext is excited and proud to again host retail thought leaders across a variety of disciplines at its annual Executive Forum,” said Bridget Johns, head of marketing and customer experience at RetailNext. “Shoppers continue to dictate change to the retail industry, and the Executive Forum allows a dynamic, multi-directional exchange of ideas between RetailNext’s customers, partners and its employees to inspire and empower retailers to deliver the shopping experiences necessary to meet the values and the ever-rising needs of their customers.”

The event will unite some 200 retail professionals from the United States, Canada, United Kingdom, France, Spain, Japan, China, Taiwan, Indonesia, Singapore and Australia.

To keep tabs on the event, click here.

The post Retail Industry Thought Leaders Gather Today at RetailNext Executive Forum appeared first on Mobile Marketing Watch.





Mobile Marketing

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May 30, 2017 at 10:44PM
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