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Mobile Marketing

Media M&A Driven By Pivot Toward Interactive Content

1/31/2023

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Media M&A Driven By Pivot Toward Interactive Content

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Mergers & acquisitions activity -- including deals in the media industry -- slowed last year as financing became more expensive, stock markets sank and investors fretted over the direction of the global economy. The Federal Reserve was determined to tackle a 40-year high in inflation by raising interest rates, which …


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January 31, 2023 at 03:36PM
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Instagram Co-Founders Betting On AI For New Social Newsreader App

1/31/2023

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Instagram Co-Founders Betting On AI For New Social Newsreader App

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Instagram co-founders Kevin Systrom and Mike Krieger have announced the development of Artifact, a personalized newsreader that has a running waitlist of users who are eagerly anticipating the platform’s future.

Reports suggest that Artifact will be a modern-day Google Reader -- a newsreader app that launched back in 2005 and was shuttered in 2013.

However, like most popular apps today, Artifact uses machine learning to personalize the user's experience and includes social elements, which may provoke conversation about specific articles.

According to The Verge, Artifact will present a curated selection of news stories from both major and minor publishers that will become user-specific over time.

“Users who come in from the waitlist today will see only that central ranked feed,” wrote The Verge, adding that beta users are testing two additional features, including a feed showing users articles and commentary posted by people they follow, as well as a direct-message inbox to discuss posts privately with friends.

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Artifact has no lack of competition, especially considering the endless amount of apps providing social messaging services. Not only are there specific newsreader apps like Flipboard, SmartNews, Newsbreak, plus built-in news apps like Apple News and Google News, but Meta’s Facebook, WhatsApp and Instagram also facilitate similar user objectives.

Twitter would likely be Artifact’s most direct competitor if Elon Musk's takeover were more successful. 

However, Systrom and Krieger, who left Meta in 2018, are betting on machine-learning technology to give Artifact an edge over its numerous competitors.

For now, Artifact's website is inviting people with a U.S. phone number to sign up to be a beta tester.





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January 31, 2023 at 03:36PM
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Ecommerce Sales Cross $1 Trillion For First Time

1/30/2023

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Ecommerce Sales Cross $1 Trillion For First Time

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Grocery is the largest ecommerce category


Start getting used to 13-figure updates. ComScore reports that with the strength of holiday spending in the fourth quarter, ecommerce spending in the U.S. crossed the trillion-dollar threshold for the first time last year.

The fourth quarter marked ecommerce's biggest ever, at $332.2 billion, pushing the total to $1.09 trillion, not including travel spending.

While it was bound to happen eventually, Ian Essling, ComScore's senior director of survey insights, says that entering T-territory this year is meaningful in two ways.

"First, the growth of mobile is important," he tells Marketing Daily. "Years ago, we had friction because consumers didn't want to buy big-ticket items on their phones. They didn't like smaller screens. But mobile sales are a big reason we hit that $1 trillion."

Sales made on mobile devices jumped 26% in the quarter, and now account for 38% of the total.

Social media engagement is a large part of mobile's changing behavior, says Jason Clough, senior director of partner insights. "It's getting people more comfortable consuming content in all kinds of mobile video formats, including Instagram and Facebook stories -- and now, TikTok."

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January 30, 2023 at 11:17PM
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The Future of Sustainable Business: Strategies and Best Practices

1/30/2023

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The Future of Sustainable Business: Strategies and Best Practices

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Uncover the latest sustainable business strategies and best practices in our comprehensive analysis on the Sustainable Business Landscape.Get More Ideas With The PSFK Daily Newsletter



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January 30, 2023 at 10:24PM
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TikTok CEO To Testify On Capitol Hill

1/30/2023

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TikTok CEO To Testify On Capitol Hill

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Faced with growing criticism over data practices, the Chinese-owned social app TikTok will send its CEO to testify to the House Energy and Commerce Committee, Representative Cathy McMorris Rodgers (R-Washington) said Monday.

“ByteDance-owned TikTok has knowingly allowed the ability for the Chinese Communist Party to access American user data,” Rodgers stated. “Americans deserve to know how these actions impact their privacy and data security, as well as what actions TikTok is taking to keep our kids safe from online and offline harms.”

CEO Shou Zi Chew, who had not previously appeared before a Congressional committee, is slated to testify at a March 23 hearing.

News of Chew's anticipated appearance comes as the company comes under increasing scrutiny with regard to how it handles consumers' data. While some officials have criticized TikTok's data practices for years, concerns about privacy appeared to increase last year after it emerged that ByteDance used data collected through the app to track the locations of two U.S. journalists.

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Last year, Senator Marco Rubio (R-Florida) and Representatives Mike Gallagher (R-Wisconsin) and Raja Krishnamoorthi (D-Illinois) proposed legislation that aimed to block transactions in the U.S. by social-media apps under the control of China, Russia and several other countries.

Dozens of states have banned the app from government devices, while public universities in Texas, Georgia and Oklahoma have blocked access on campus WiFi networks.

Former President Donald Trump issued executive orders in 2020 that would have blocked TikTok, but was rebuffed in court in two separate lawsuits -- one brought by TikTok, and another brought by users of the app.

Trump issued the orders under the International Emergency Economic Powers Act, but federal judges said that law limits the government's ability to block “informational material” -- including photos and news feeds -- or “personal communications.”

In 2021, the Biden administration ordered the Commerce Department to study the threats posed by some foreign countries' data collection, and to issue recommendations to protect U.S. residents from the potential harm posed by the transfer of their sensitive data -- including personally identifiable information, health and genetic information -- to foreign adversaries.





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January 30, 2023 at 06:33PM
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What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing

1/30/2023

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What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing

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Expanding human touch-points in B2B marketing business people outdoors looking at mobile device image

Expanding human touch-points in B2B marketing business people outdoors looking at mobile device image Are the human touch-points we use everyday as B2B marketers taking on greater importance in the face of record levels of digital content touched only by artificial intelligence (AI)? Facing increasing automation from ChatGPT and other AI-infused tools, B2B marketers are taking a closer look at our truly human touch-points to differentiate in the unique year that 2023 is shaping up to be. While savvy B2B marketers are sparingly using the power of AI to do more with less, some less sophisticated strategies have turned solely to AI-generated content, making differentiation between human and AI service more important than ever. Let's take a look at what recently-published data from industry reports and surveys can tell us about the rising importance of human touch-points in B2B marketing. [bctt tweet="“Facing increasing automation from ChatGPT and other AI-infused tools, B2B marketers are taking a closer look at our truly human touch-points to differentiate in the unique year that 2023 is shaping up to be.” — Lane R. Ellis @lanerellis" username="toprank"]

Touch-Point 1 — Growing B2B Influence

During 2022 some $27.51 billion was spent on online influencer activities, which was a 20.4 percent increase year-over-year, while influencer advertising represented an impressive 4.1 percent of total digital advertising spending during 2022 — a rise of 4.6 percent year-over-year — with 71 percent of brands having said that they expect influencers to play a bigger role in 2023, according to newly-released data from Meltwater’s annual Digital 2023 Global Overview Report. Increasing focus on influence was listed as one of the top four digital marketing trends in the new 465-page report, which forecast a sizable shift to brands using nano-influencer with smaller niche followings, along with a resurgence of utilizing the digital communities of these influencers to increase ambassadorship. Meltwater Chart 1 To learn more about the growing power of B2B influence in the face of both economic headwinds and increased use of exclusively AI-created content, check out our comprehensive free 59-page B2B Influencer Marketing Research Report, rich with survey insights, case studies from B2B brands, predictions from top B2B marketing experts, a list of 20 top influencer marketing practitioners from major B2B brands, and much more.

Touch-Point 2 — Standing Out From B2B Chatbots

According to Hootsuite's most recent annual Social Media Trends 2023 report, some 26 percent of organizations surveyed said that they used chatbots on social and messaging apps, with 53 percent of those who do having implemented the technology during the pandemic. Hootsuite Chart 1 Hootsuite's report points out that businesses focusing on digital customer service hold an advantage over those that don't, however in the B2B sector in particular — with longer buying cycles and generally more touch-points than in the B2C world — brands can also run the risk of relying too heavily on chatbots and other AI technology. Recent data enforces past findings showing that larger organizations are more likely to work with influencers, with Hootsuite's latest report showing that 42 percent of organizations with more than a thousand employees work with influencers, while 35 percent of organizations with between 100 and 999 people utilize influencers, with only 28 percent of businesses with under 100 employees work with influencers. Hootsuite Chart 2

Touch-Point 3 — Putting The Human In B2B Humanization Strategy

Over the years it's been said countless times that B2B marketing is less about business and more about human-to-human relationships, and if there's one thing that the early portion of 2023 has shown us it's that there's never been a greater opportunity for brands to differentiate from AI-generated content — whether it's through shining a light on employee influencers or elevating thought leadership through executive influence, as we've explored in "Inside B2B Influence: Sarita Rao of AT&T on Growing B2B Executive Influence with Social Media." [bctt tweet="“Working with credible B2B influencers helps to build brand authority through real, human conversations and interactions.” — Sarita Rao @saritasayso" username="toprank"] A leading 91 percent of consumers have said that they trust co-workers, family, and friends for brand advice at purchase time, with some 47 percent noting significant trust, while an organization’s own employees were also seen as trusted sources of brand recommendations, along with those from subject matter experts, according to report data we covered in our Friday B2B marketing industry news and as we've explored in detail in "Inside Influence 10: Ryan Bares from IBM on Influence Inside B2B Brands with Employees." In that interview, our CEO Lee Odden took a look at the universal nature of influence and how that can benefit B2B organizations. "I have always believed that everyone is influential about something and that sentiment is certainly true within B2B companies," Lee explained. "In the B2B marketing world, we’ve all come to understand that buyers trust individual voices more than formal marketing and advertising messages, so finding ways to optimize influence internally is becoming a key area of focus," Lee added. [bctt tweet="“I have always believed that everyone is influential about something and that sentiment is certainly true within B2B companies.” — Lee Odden @LeeOdden" username="toprank"]

Elevate B2B With Human Touch-Points in 2023

via GIPHY In 2023 B2B marketers can benefit from AI technology, and it presents a prime opportunity to keep innovating as the technology matures, however the need for genuine human touch-points is rising, and those businesses that use them to stand out will be poised to elevate their efforts in the coming months and years. We hope that the various aspects of human touch-points  we’ve explored here will help as you navigate your own B2B marketing efforts. More than ever before, creating award-winning B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why more brands are choosing to work with a top digital marketing agency such as TopRank Marketing. Reach out to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and many others.

The post What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing appeared first on B2B Marketing Blog - TopRank®.





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January 30, 2023 at 10:17AM
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NHL Hosts Fan Festival All-Star Weekend

1/29/2023

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NHL Hosts Fan Festival, All-Star Weekend

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More than a dozen official NHL partners and licensees are activating around the upcoming Truly Hard Seltzer NHL All-Star Beach Festival during the 2023 Honda NHL All-Star Weekend.

Brands with activations during the event include Truly, Discover, Fanatics, GEICO, Great Clips, Honda, Ticketmaster, Topps, Upper Deck and Verizon.

New partners activating at the beach festival, which will be held Feb. 2-4, include BioSteel, Caterpillar and Extreme Networks. The free family-friendly three-day outdoor fan event will be held at the Fort Lauderdale Beach Park in Florida.

Honda, the official automotive partner of the NHL in the U.S., will display vehicles at the festival. Fans can try their luck at the Honda Puck Drop game or show off their hockey skills with Goalie Power Play and the Precision Passing Challenge to win prizes.

GEICO is offerring the chance to win a $500 gift card. The telecom brand’s space includes multiple interactive experiences, including locker room photo op, hockey stick putting challenge and goalie reflex game.

The event will include a look at the NHL’s new United by Hockey mobile museum, special appearances from current NHL All-Stars and NHL Alumni, trophy and memorabilia displays, and a chance to take a picture with the Stanley Cup.

There will be an official watch party for the 2023 Honda NHL All-Star Game broadcast on ABC on Feb. 4 at 3 p.m. ET at the festival.

The 2023 NHL All-Star Future Goals Kids Day presented by SAP will reward 750 local South Florida students who have participated in the NHL/NHLPA Future Goals program, with an opportunity to hear from professionals in hockey who utilize the principles of science, technology, engineering and math.

The festival will also host a live taping of the Enterprise Splash Shot, an off-ice skill competition featuring four 2023 NHL All-Stars and guest teammates going head-to-head in a target shooting tournament-style competition. The program will air during the 2023 NHL All-Star Skills presented by DraftKings Sportsbook on Feb. 3.





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January 29, 2023 at 02:40PM
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Online Ads Drove Product Sales Growth During Holiday Season

1/28/2023

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Online Ads Drove Product Sales Growth During Holiday Season

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Growth in product sales attributed to advertising on Amazon's electronic marketplace and Google search was observed throughout the holiday season.

Amazon’s sponsored product ad format drove the biggest yearly gain on Cyber Monday. That first Monday after Thanksgiving, which got its name after people shopped online when they returned to …


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January 28, 2023 at 08:18AM
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California AG Targets Mobile Apps Over Opt-Out Failures

1/27/2023

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California AG Targets Mobile Apps Over Opt-Out Failures

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In an “investigative sweep” announced Friday, California Attorney General Rob Bonta has sent letters to app operators that allegedly fail to allow consumers to opt out of sharing their data.

“This year’s sweep focuses on popular apps in the retail, travel, and food service industries that allegedly fail to comply with consumer opt-out requests or do not offer any mechanism for consumers who want to stop the sale of their data,” Bonta's office stated Friday.

Bonta added that the focus on mobile apps is due to “the wide array of sensitive information that these apps can access from our phones and other mobile devices.”

The investigative initiative also targeted businesses that didn't process requests consumers made through an authorized agent.

“Businesses must honor Californians’ right to opt out and delete personal information, including when those requests are made through an authorized agent,” Bonta stated Friday.

The California Consumer Privacy Act, which was passed in 2018 and later refined by the Consumer Privacy Rights Act, give consumers the right to tell companies not to share or sell their information for a host of purposes, including online behavioral advertising.

Regulations issued by former Attorney General Xavier Becerra require companies to honor global do-not-sell requests, as opposed to requiring individual site-by-site opt-outs. Last year, Bonta specifically directed companies to honor requests sent through the “Global Privacy Control" -- a tool developed by privacy advocates that enables web users to opt out of the sale of their information on a universal basis.





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January 27, 2023 at 05:20PM
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Charter Loses 4.3% Of Q4 Video Subscribers Cord-Cutting Continues Industrywide

1/27/2023

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Charter Loses 4.3% Of Q4 Video Subscribers, Cord-Cutting Continues Industrywide

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Continuing and contributing to the industry’s steady decline, Charter Communications, one of biggest U.S. pay TV providers, lost 4.3% of its video costumers in fourth quarter -- down 145,000.

This was double the decline of same period a year before -- 71,000. Charter now has 15.2 million video customers.

Another major pay TV provider -- Comcast -- posted a 11.2% decline in video subscribers (440,000 customers) earlier this week.

Now with 92% of the publicly traded pay TV companies reporting their fourth-quarter results, Michael Morris, media analyst at Guggenheim Securities, writes that cord-cutting continues at a steady rate.

“Quarter-to-date, distributors have reported combined net video subscriber declines of 857,000, excluding virtual MVPDs, compared to 1.14 million in second quarter 2022 and 1.22 million fourth quarter 2021.”

He adds that over the past 12-month period, distributors have lost 8.4% of the subscribers (4.14 million subscribers). The industry lost 8.0% in the third quarter.

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Those services yet to report are the virtual pay TV providers Hulu, YouTube TV, and fuboTV, which have historically been gaining share -- but typically not enough to reverse the effects of overall industry-wider cord-cutting.

Charter posted stronger results for its broadband business -- 3.9% higher in revenue to $5.6 billion -- and inched up 1.1% in subscribers (105,000) to now total 30.4 million internet subscribers.

Charter also had better results than Comcast the day before, which reported a 23,000 loss in residential broadband subscribers.

All this helped to maintain Charter’s average monthly residential bill -- at $114.20 a month, just slightly up 0.1% compared to the prior-year period.

Charter witnessed major growth revenue from mobile business, which was up 39% to $876 million, and advertising sales -- 24.6% higher to $558 million -- due to the midterm political advertising gains in the period.

Charter’s fourth-quarter revenue grew of $13.7 billion grew by 3.5% year-over-year.

However, net income attributable to Charter shareholders was down 26% to $1.2 billion, with the broader free cash flow metric sinking 50% to $1.1 billon.

Charter stock price was down 2.8% early morning on Friday to $399.08.





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January 27, 2023 at 10:41AM
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