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AT&T Must Face Lawsuit Over DirecTV Robocalls https://ift.tt/34gar9E AT&T's DirecTV must face a lawsuit alleging the company violated a consumer protection law by making robocalls to a consumer's cell phone, a federal appellate court ruled Wednesday. In a 2-1 decision upholding a trial judge's order, the 9th Circuit Court of Appeals rejected AT&T's argument that case belonged in arbitration. The ruling stems from a lawsuit brought by Jeremy Revitch, who alleged in a 2018 class-action complaint that DirecTV violated the Telephone Consumer Protection Act by using an autodialer to make unsolicited marketing calls to his mobile phone. The telecom contended that the consumer who brought the case, Jeremy Revitch, couldn't proceed in court because he was an AT&T subscriber, and AT&T's terms of service require arbitration of disputes involving itself and any affiliates. But a divided panel of the 9th Circuit ruled that the suit wasn't covered by AT&T's arbitration requirement, because Revitch agreed to AT&Ts terms of service in 2011 -- four years before AT&T acquired DirecTV. advertisement advertisement “Because it was not and is not now a party to the wireless services agreement between Revitch and AT&T Mobility, DirecTV may not invoke the agreement to compel arbitration,” Circuit Judge Diarmuid O'Scannlain wrote in an opinion joined by Circuit Judge Margaret McKeown. Circuit Judge Mark J. Bennett dissented, writing that DirecTV should be able to require arbitration because it is currently an AT&T affiliate. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 30, 2020 at 04:52PM
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California Residents Face Opt-Out Hurdles https://ift.tt/34cHo6X The California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Reports writes in a new report about the law. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 30, 2020 at 04:26PM Gannett Sells SweetIQ To Uberall, Its New Location-Marketing Vendor https://ift.tt/2Sexj40 
Gannett has sold its location-marketing platform SweetIQ to Uberall, which will become the exclusive location-marketing vendor for Gannett’s digital agency ReachLocal. Gannett purchased SweetIQ in 2017. The SweetIQ team will join Uberall and become part of a new Montreal hub, the company’s seventh location outside its Berlin headquarters. “There’s meaningful benefit for Gannett here,” said Todd Krizelman, cofounder-CEO of ad sales intelligence platform MediaRadar. “With their deep reach into local markets, Uberall helps them accelerate their location marketing efforts. Not every piece of technology needs to be owned. Gannett wins all the capabilities of the combined power of SweetIQand ReachLocal, without having to own all the cost.” More than 90% of internet users conduct online searches for local business information, according to Uberall, especially during the time of COVID-19. advertisement advertisement Uberall’s “Near Me” brand experience helps marketers get their brands found on search engines, directories, mobile apps and vertical sites. “In the online-offline economy, marketers of all sizes must create compelling ‘Near Me’ brand experiences,” stated Norman Rohr, senior vice president of marketing for Uberall. “That includes optimized Google My Business listings, social media presence management, directory listings, reputation management and local ads.” Gannett owns more than 250 local media brands. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 30, 2020 at 03:45PM Will This Idea Fly? The LG Wing Swivels Into Position, With Second Screen Below https://ift.tt/36r5duN
The smartphone industry seems hellbent on the idea that dual screens, like Samsung and Motorola’s folding phones, are the future. From a marketing perspective, why not? Every conventional smartphone looks like the other one, and consumers seem to be suffering category ennui. The new LG Wing might perk things up with a different idea. It has a 6.8 inch screen that lifts up from the main body of the phone and swivels into a horizontal position, revealing a second smaller (3.9 inch) screen in the vacated stem space. That helps create some useful features that LG says makes the Wing good enough to shoot a professional video with one of the three cameras. If nothing else, the part of the smartphone that isn’t on the swivel creates a handle that makes shooting video a lot easier -- and a Gimbal Motion Camera keeps video from bouncing around. advertisement advertisement The smaller screen can be used independently of the big, wider one, so a user could be watching a video up top and working on (or watching) something else on the smaller screen below. And it seems to be useful for gamers. From a marketing standpoint, it may seem harder to describe with words, though LG’s online videos do a good job. “Yes, it's weird,” wrote Lyn La in an early preview on Cnet.com, but she then added, “It’s not as crazy and useless as you may think.” But buying a new Wing will cause $999 to fly out of your bank account (the Samsung Galaxy Fold costs about twice that much), which might ground interested consumers. The phone was introduced by Korean electronics firm LG in mid-September. Its U.S. availability wasn’t clear until Wednesday, when Verizon said it would begin accepting orders Oct. 1 for delivery Oct. 15, with a variety of discounts. AT&T and T-Mobile will package their own deals. LG has a 10% share of the U.S. smartphone market, a distant third behind Apple and Samsung, according to Counterpoint, an electronics research analysis firm. But LG does not have the brand cachet of either of its rivals. Price could be the most unattractive feature consumers might encounter — a fact Samsung learned when it introduced its $999 Galaxy S20 just as the pandemic began getting a grip on the U.S. and the world. Consumers were being careful about money, but at that point it was also just about impossible to physically shop for a smartphone through wireless dealers, who had closed up shop. In its Q2 reports, Samsung said year-to-year sales fell 20%. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 30, 2020 at 03:45PM Twilio Enhances Platform In Response To Digital Surge Caused By COVID-19 https://ift.tt/30o6TkH Twilio has added several features to its cloud communication platform to help firms speed up their digital transformation in response to COVID-19. The enhancements were announced at the company’s SIGNAL 2020 event. “Faced with an entirely new reality over the past six months, enterprises have been forced to accelerate their digital transformation plans to serve their customers,” states Jeff Lawson, CEO and co-founder of Twilio. In one launch, Twilio is offering Twilio Video Web RTC Go, a free toolkit that it says can help firms create and field one-to-one video applications. The company has seen a 500% increase in video since the start of COVID-19. In addition, Twilio has introduced Twilio Flex Ecosystem, a service that provides access to over 30 solutions from partners such as Google, Salesforce, Zendesk, and Calabrio. Twilio introduced Twilio Flex, its cloud contact center, at SIGNAL in 2018 and has since added 100 features. advertisement advertisement This year, Twilio also has unveiled Twilio Frontline, a mobile application that allows field workers to engage with customers from their personal devices. This app routes incoming and outgoing customer conversations from WhatsApp, SMS/MMS and web chat with more channels on the horizon, to a single app on an on an available employee’s personal device, the company says. Another new feature is Event Streams -- API that aggregates data from all Twilio-powered experiences, including voice, SMS and Super SIM and TaskRouter, while enabling reporting across channels. Research by Twilio found that 97% of enterprises have accelerated their digital transformation by an average of six years in response to COVID-19. The company says that Twilio SendGrid processed 3 trillion emails in May, at a rate of 2.5 billion emails per day. In the first half of this year, Twilio has sent and received almost double the number of messages of all types it did in the same period in 2019, the company says.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 30, 2020 at 03:45PM The Medium Is The Messaging App https://ift.tt/3n4HqX8 Add A2P to the growing list of important media technology acronyms: application-to-person, a catch-all for peer-to-peer messaging apps. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 30, 2020 at 01:44PM ID Comms Acquires Media Audit Firm PJL Media https://ift.tt/3cIqvVA PJL Media was founded by the well-regarded media auditing veteran PJ Leary in 2016. Leary, the former CEO of Ebiquity North America, will take a minority stake in ID Comms. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 30, 2020 at 10:52AM Samsung Ads Launches Samsung Demand-Side Platform https://ift.tt/2ScenCX
Samsung Ads, the advanced TV advertising unit of the TV set manufacturer, is launching Samsung DSP, a self-serve demand-side platform.
The Samsung DSP (a demand-side platform) will give programmatic buyers access to exclusive CTV inventory, as well as offering targeted audiences and data from across 45 million households. Advertisers can manage the campaign reach and frequency of linear TV, connected TV (CTV) and mobile and desktop. Buyers can use Samsung Ads proprietary data and ad units alongside third-party audiences and inventory. Samsung Ads has a large source of video data from “tens of millions of smart devices” -- both TV and mobile -- reaching what it says is more than 60% of the U.S. ACR (Automated Content Recognition) smart TVs and other devices. In December of 2019, Vizio, a Samsung competitor, launched its own advertising sales division, built on its Vizio Inscape data unit, which allowed brands to manage reach and frequency and deduplicate audiences across OTT and linear buys. advertisement advertisement Vizio doesn’t have its own DSP yet, but continues to build DSP partnerships. It is looking to be more of an open marketplace, according to one report, rather than a walled garden. Last month, Vizio launched True Incremental Reach, which shows advertisers how many extra viewers they get when buying commercials directly from the TV set maker. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 30, 2020 at 10:28AM
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Disney+ Adds GroupWatch Feature In U.S. https://ift.tt/2S91g5q
U.S. subscribers to Disney+ now have access to GroupWatch, a feature that lets friends and family at different locations co-view content from the streaming service’s library and share their reactions. Up to seven people can participate through the synched playback experience, which works on mobile, web, CTVs and smart TVs. Disney is debuting GroupWatch in the U.S. after testing it in Canada, Australia and New Zealand. Other streamers, including Disney’s Hulu and Amazon Prime Video, already offer similar capabilities. The co-watching features have become popular with consumers who miss communal viewing experiences due to social distancing and concerns about returning to movie theaters. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 30, 2020 at 07:23AM
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Your B2B Marketing Book of Life: 10 Inspiring B2B Marketing Tips From Family History https://ift.tt/2HC9X6c
 What can B2B marketers learn from family history research? Family history research offers a surprising number of valuable lessons for marketers looking to hone existing skills and build new ones. For starters, genealogy research can teach us about:
1 — Know Your Marketing RootsFamily history gives researchers newfound understanding, insight, and appreciation for the very real people who form our own personal ancestry. Marketers too can gain a great deal by learning more about marketing through the lens of the people who played instrumental roles in marketing. Genealogy reminds us to take the time to learn about the origins of our particular marketing specialty. Are you involved in B2B influencer marketing? Learn about the professionals who first innovated B2B marketing by applying the strongest aspects of influencer marketing — people like our own TopRank Marketing CEO and co-founder Lee Odden. At its root the underlying truths of influencer marketing aren’t new at all, as I took to its ultimate conclusion in “10 Tips From Influencer Marketing’s Hidden 1,000-Year History,” with insights to help inspire your marketing from the likes of Hildegard von Bingen through Phineas Taylor “P.T.” Barnum and David Ogilvy. Invest some time learning about people such as Edward Louis Bernays, the father of public relations, or even the early pioneers of the Internet and the web, who had such a profound effect on how marketers — and pretty much everybody else these days — perform work. Last year when the Internet turned 50, I wrote a celebration in "Classic Marketing Insights to Celebrate the Internet’s 50th Birthday," and took a look as some of the key pioneering figures. [bctt tweet="“The farther backward you can look, the farther forward you are likely to see.” — Winston Churchill" username="toprank"] Take-Away: The more you know your marketing roots the better your own marketing will be.2 — Sharpen Your Research SkillsAt the heart of genealogy sits sharp research skills, to such an extent that many genealogists have to force themselves to occasionally stop researching in order to dedicate time to publishing the results of all that work. Marketing generally doesn’t involve nearly as great a percentage of time researching as genealogy, yet the benefits of strong research are undeniable, and are often what sets apart run of the mill promotional efforts from those that lead the industry and win awards. We've explored original research in various forms, and you'll find helpful information in the following articles from our archives:
3 — Build Enduring Passion Into Your B2B MarketingAre you being the best marketer you can be? Are you creating the kind of marketing your descendants will be proud of in 200 years, or at least be able to understand and feel some sense of compassion for? One key ingredient of successful and genuine marketing is the passion of the person creating it. Share your unique voice to tell compelling stories in your marketing efforts, and when possible humanize your work using anecdotes and history from your own journey. One curious similarity between B2B marketing and family history is the lengthy duration both usually entail — with the B2B buyer journey being significantly longer than in B2C efforts, as our own Nick Nelson explores in "How to Educate, Engage, & Persuade Buyers Over Lengthy Sales Cycles." To help inspire your marketing passion and spark new digital storytelling flames, here are several articles we've written on these key topics:
4 — Cite, Celebrate & Honor Your Marketing SourcesIn both marketing and genealogy, quality research involves citing your sources. In genealogy those citations are almost always included in the final report or accompanying source material, while in marketing direct citations are more often included only when quoting people or sharing study data. In genealogy the goal of source citation is to allow anyone who uses yours to locate the original record you saw — not only in the immediate future but also as long into the future as possible. Professional genealogists can take source citation to extremes, and I sometimes have to chuckle when I come across a page in the National Genealogical Society Quarterly that has more space dedicated to source citations than report narrative. Even if your research won’t be including citations in a final publication, strong research technique dictates that for your own records and those of your business, your notes should always include the citations you or others could use to find your sources again. The same research practices that make good genealogical research translate directly into top-notch marketing research. Take-Away: Use citations to both personally and professionally document all material you’ve used in coming up with new original work.5 — Learn & Network With Fellow Professionals at Industry EventsI remember the first genealogy conference I attended — the 2003 Federation of Genealogical Societies (FSG) event — which took place before the web-based family history boom became a multi-billion dollar industry. Back then I recall being by far one of the youngest attendees. Thankfully today the family history boom has infused genealogy with a massive influx of younger people with a passion for learning more, and before the pandemic hit large conferences such as RootsTech drew over 25,000 in-person attendees along with over 100,000 remote participants. Today’s genealogy conference audiences tend to look a lot more like those of marketing events, and not just the sea of gray hair I saw back at my first family history conference. B2B marketers can reap the same benefits as genealogists do by attending conferences — now nearly all conducted virtually due to the pandemic — to help you with:
6 — Adhere To Guidelines & GoalpostsIn some ways genealogists have it easier than marketers, as the guidelines and goalposts for the family history game don’t change frequently the way they so often do in marketing, where nearly constant change is ubiquitous. Family historians do need to keep abreast of newly-discovered historical records or existing physical records than have just become available to search online, and also have to deal with how to cite information contained in all of the new formats people use to communicate today, from TikTok to Reddit and beyond. There are, however, fundamental truths in marketing, and smart marketers owe it to themselves to learn the underlying principles of advertising. It's important to adhere to the use of industry standards such as the California Consumer Privacy Act (CCPA) in the U.S., the General Data Protection Regulation (GDPR) in the E.U., and regulations including the Federal Trade Commission's "Disclosures 101 for Social Media Influencers.” Adhering to your company's style and usage guide, as well as those of client organizations, is another similarity between marketing and genealogy. Take-Away: Know the laws in your area of marketing practice and adhere to the style and usage guidelines of the businesses you work with.7 — Publish & Preserve For PosterityDon’t allow your life’s work in marketing to fade away as social media platforms and apps come and go as the sands of time shift — which in social media time can happen in dangerously little time. Through the use of proper backup plans, digital asset management systems, publishing on a variety of media platforms owned by multiple companies, and submitting to digital archiving efforts such as those of The Internet Archive and its Wayback Machine, your marketing efforts don’t have to be relegated to the digital dustbin of Internet history. Take-Away: Preserving your marketing efforts makes future campaigns stronger, as you can easily consult and learn from your smartly-archived previous work.8 — Spark Interest For Future MarketersAs we’ve explored, one of the advantages to looking back is the newfound insight we gain for successfully making the most of the future, and we can do a great service to future generations by sharing our insight with aspiring young marketers. If we can spark an interest by mentoring a younger colleague, client or associate — or even a family member — we'll contribute to a future of marketing that is more robust with your own personal knowledge passed along to the next generation. Two people ignited my love of genealogy back in 1994 — my grand-aunt Solveig and an older in-law, Ed. Solveig was the older sister of my grandmother Lilly, who is alive and well and living on her own in her own house at 103, and Solveig gave me a family history book written by a cousin in Norway in the 1950s. Ed shared with me his fascinating hand-drawn genealogy charts, and between the two of them I was inspired to set out entering all the information I could find — including everyone in that book — into my 1994-era genealogy database program. Take-Away: Inspire and mentor young marketing talent by imparting your own passion.9 — Break Through With Hyper-Personal RelevanceOne of the ah-ha moments in genealogy comes when a researcher suddenly realizes that their very own family history is vitally intertwined with a history that they hitherto only knew as something utterly distant and probably considered quite boring. When a family history researcher discovers a Civil War or Revolutionary Way ancestor, or one who overcame great obstacles of any type, history comes alive in a new and much more personal way. In marketing, unlocking a similar key comes by breaking through messaging that goes from boring-to-boring B2B to hyper-relevant personal digital storytelling with heaps of passion and purpose. We've made efforts to do that in our video interview series including Break Free B2B Marketing, and our new Inside Influence series — each episode featuring a leading B2B marketer who is making a difference. Make that vital connection that brings far-off dusty history or marketing alive with hyper-personal relevance, by learning as much as possible about your audience, and making efforts to connect personally with those who express interest in your campaigns. Take-Away: Create ah-ha marketing moments that make hyper-personalized connection through passionate storytelling and break free of boring B2B marketing.10 — Peer Inside Your B2B Marketing DNAIs there a marketing equivalent of DNA? DNA has helped expand interest in family history and its ability to help solve many types of genealogy questions, from “Who was my real father?” to “Where did my ancestors like 2,000 years ago?” While marketing doesn’t have scientific DNA, some similarities can be drawn between DNA and the early efforts into neuromarketing and other attempts to improve marketing through a greater understanding of how the brain works. Now fairly well-established, neuromarketing faces additional challenges as brands and marketers ask whether it’s worth shifting ad spend to, and the Harvard Business Review took a look at how consumer neuroscience is meeting those challenges head on. Take-Away: Keep tabs on neuromarketing and similar efforts to hone in on some of the universal truths that make for successful marketing.Create Amazing Marketing To Make Your Ancestors Proudvia GIPHY We hope that our look at the lessons B2B marketers can learn from family history research has provided you with at least a few helpful tips to implement in your own amazing marketing efforts. One powerful way to combine many of these top marketing elements is by leveraging B2B influencer marketing, as we outline in our all new 2020 State of B2B Influencer Marketing Report, featuring insights from hundreds of marketers surveyed as well as expert analysis by the TopRank Marketing team and contributions from top B2B influencer marketing professionals from SAP, LinkedIn, AT&T Business, Adobe, Traackr, IBM, Dell, Cherwell Software, monday.com and more. Contact us today and find out why TopRank Marketing is the only B2B marketing agency offering influencer marketing as a top capability in Forrester’s “B2B Marketing Agencies, North America” report, and discover how we can help create award-winning marketing for you.The post Your B2B Marketing Book of Life: 10 Inspiring B2B Marketing Tips From Family History appeared first on Online Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/2wiHYzh September 30, 2020 at 05:30AM |
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