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How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays https://www.mediapost.com/publications/article/412586/ What if brands could make TV advertising more measurable through natural-language queries - and the data faster to access through a dashboard? Developers at EDO believe they found a solution. Oddly, there's a clean line between AI-driven ad targeting and touchdowns. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ February 5, 2026 at 02:44PM
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Keeping Customers Close: Ways To Keep Them, Ways To Drive Them Away https://www.mediapost.com/publications/article/412584/ Attentive reports that 43% of consumers opt out because of message fatigue. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ February 5, 2026 at 02:44PM
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Adobe Adds Agency Tools To Workfront Platform https://www.mediapost.com/publications/article/412568/ The new tools help agencies track costs, schedule studio space, make real-time budget adjustments, and more. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ February 5, 2026 at 09:19AM
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Eyeing Buyers Across Devices: A Way To Protect Against iOS 26 Changes https://www.mediapost.com/publications/article/412489/ A new tool is designed to help brands increase the "surface area for list growth." Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ February 3, 2026 at 08:43PM
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Judge Won't Scrap $425M Privacy Verdict Against Google https://www.mediapost.com/publications/article/412524/ A federal judge has rejected Google's request to vacate a jury verdict requiring the company to pay $425 million for allegedly violating collecting mobile users' analytics information after they attempted to block data collection. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ February 3, 2026 at 05:18PM
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Standard Practice Uses Scandal To Promote Denver Highway https://www.mediapost.com/publications/article/412438/ The campaign cleverly highlights the value of infrastructure. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ February 2, 2026 at 10:29AM
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Alto Runs Life 360's Dark Humor Spots In Olympics, Super Bowl https://www.mediapost.com/publications/article/412447/ New ads strengthen the brand's "Family-Proof Your Family" platform. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ February 2, 2026 at 10:29AM
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CBS' Weiss On 'Product': Truths Defining A News Platform Now https://www.mediapost.com/publications/article/412436/ Weiss says CBS News needs to meet audiences where they are. The word "product" can be tricky when it comes to journalism. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ February 2, 2026 at 10:29AM
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TED Foundation Must Face Video Privacy Claims https://www.mediapost.com/publications/article/412401/ TED Talks viewers can proceed with claims that the nonprofit violated the federal privacy law by allegedly disclosing their identifiable information and video-viewing history to outside analytics companies. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ January 29, 2026 at 04:30PM
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Health, Value, AI Top Restaurant Trends For 2026 https://www.mediapost.com/publications/article/412376/ "Health and wellbeing is one of the top spending categories" for consumers, including a trend toward healthful menus. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ January 28, 2026 at 04:46PM |
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