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Bigger, Immersive Ads Capture Viewer Attention Longer https://ift.tt/kKYyEuQ Many people divide their time among multiple channels and connected devices at the same time, challenging marketers to figure out whether consumers pay attention to advertising. Bigger and more immersive ads tend to capture active attention longer, including the minimum of 2.5 seconds that’s a key goal, according to a … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Xj8MGV0 August 29, 2022 at 12:06PM
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April 2023
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