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Mental Health in Marketing: 4 Communication Tips for Neurodivergent Marketers https://ift.tt/pAiBG4w The world isn't a one-size-fits-all place. Embracing diversity of experience, thought, and perspective is a practice we’re seeing grow throughout our industry and those adjacent to it. There’s no longer just one image of what a “professional” looks – or acts – like… there are many. Elevating those that don’t fit the traditional professional mold is something we believe should be a priority for all businesses, including our own. One area we’ve noticed a need for additional support is mental health in the workplace that goes beyond basic tips for stress relief. Did you know that somewhere between 15 and 20% of the population is estimated to be neurodivergent? Neurodivergent, in this case, being a word that encompasses conditions that lead to alternative interpretations of the surrounding world, including ADHD, autism, dyslexia, and dyspraxia. Just like the world isn’t a one-size-fits-all place, solutions for succeeding as a neurodivergent marketer aren’t going to be. That doesn’t mean we can’t make operating in the professional world a little easier for those who need it. Below you’ll find four workplace communication tips for neurodivergent marketers… gathered for you by a neurodivergent marketer. 1 — Don’t be afraid to send a post-meeting follow-upOne common trait among neurodivergent individuals is the fear of being misunderstood. In my personal experience with autism, I have a hard time following through on tasks unless the directions are incredibly clear-cut. The fear of misunderstanding what someone wants me to do and thus doing it incorrectly can paralyze and prevent me from doing the task itself. If you’ve ever felt that way, you are 100% not alone. How do we work around it? By sending a follow-up. Hear me out: no one is going to know what you don’t know unless you ask. Things that are clear for others might not be clear for you, and they’ll never know unless you tell them. Here are a few things to do during meetings to make sure that, if and when you do send a follow-up, that it’s well received:
2 — Remember that it’s not all on youOur first tip here is about how you can better communicate to meet your needs, but I don’t want you to think that you have to do all the work yourself. Your workplace can help. Your colleagues can help. The only hard part is that, most of the time, you’ll have to ask for it. Because it’s so challenging to ask for these things outright for fear of sticking out, I’ve made a list of common accommodation requests you’re free to copy and use for yourself.
3 — Find someone to anchor you when you enter a new workplaceYou wouldn’t expect yourself to travel to France and be able to speak the language fluently upon landing. That’s why many people hire local travel guides to help them navigate the foreign waters until they’re comfortable on their own. Take this approach when entering a new workplace. If you’re not comfortable with opening up to your direct report, then take a look at other team members. Just like Spiderman can sense danger, neurodivergent folks and our outspoken allies can often sniff one another out. Resist the urge to be shy and hide yourself and instead seek out those connections and ask them for help with things that might be challenging for you like unspoken rules of etiquette, internal best communication practices, and the like. [bctt tweet="“If you’re not comfortable with opening up to your direct report, then take a look at other team members. Just like Spiderman can sense danger, neurodivergent folks and our outspoken allies can often sniff one another out.” — Sam Kirchoff" username="toprank"]4 — Advocate for yourselfThe hardest lesson I’ve learned during my ten years working professionally as an adult with autism is this: no one can advocate for you better than you can. You’re unique, not bad. You have a different perspective, but that doesn’t make it wrong. Not every place you work is going to offer you the flexibility to be truly yourself, but you’ll never know the places that do unless you’re being yourself. Unmask. Stim when you’re excited. Take your notes and ask your questions. Make life work for you and advocate for a workplace that supports that if you’re able to. Not everyone is – and that’s okay! – but if you are… go for it. Trust me when I say, the first time you have a coworker telling you that you helped them feel more comfortable being themselves at work, it’ll all feel worth it. [bctt tweet="“The hardest lesson I’ve learned during my ten years working professionally as an adult with autism is this: no one can advocate for you better than you can.” — Sam Kirchoff" username="toprank"] The final tip is… be yourself Society is made better by diversity. This goes beyond just the way we look or the way we move to the way we perceive, communicate, and connect. If you're a neurodivergent professional reading this: thanks for doing the hard work of making the world of business more accessible for others like yourself. We’re lucky to have you. If you’re a business wondering if you could be doing a better job supporting your neurodiverse employees, there are plenty of articles and resources out there just waiting to help.The post Mental Health in Marketing: 4 Communication Tips for Neurodivergent Marketers appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/FpH6lci August 29, 2022 at 10:26AM
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QAnon Conspiracy Promoters Find New Home On 'Truth Social' https://ift.tt/nhjeESf The twice-impeached former president may be banned from using most mainstream social media, but some kindred spirits have found a home on his own, ironically-named "Truth Social" platform: QAnon conspiracy promoters who have also been banned by mainstream social media "QAnon adherents have flocked to Truth Social, former President Donald Trump’s social media platform, which bills itself as a free-speech haven," an analysis published this morningby news and information ratings service NewsGuard. The analysis finds Truth Social has verified 47 QAnon-promoting accounts out of a total 88 (verified and unverified) users with more than 10,000 followers that have been promoting QAnon conspiracies on the platform. The report found that 32 of those accounts were previously banned by Twitter. advertisement advertisement NewsGuard also found that some of Truth Social's top executives -- including the former president's personal account consisting of 3.8 million followers, as well as Truth Social CEO Devin Nunes -- have continually amplified many of the QAnon posts by "retruthing" them to their followers. "QAnon supporters contend that Trump and an anonymous government operative who goes by the name 'Q' are engaged in a struggle to take down a 'deep state' network of child sex traffickers," the NewsGuard report reads, noting, "QAnon has been linked to numerous violent incidents, including the Jan. 6, 2021, attack on the U.S. Capitol; an armed standoff at the Hoover Dam in 2018; and the 2021 killing of two infant children by their father, who allegedly told prosecutors that he had been “enlightened by QAnon and Illuminati conspiracy theories.” The analysis follows reports of an overall uptick in violent rhetoric on Truth Social in the wake of the FBI's Aug. 8 search of the former president's Mar-a-Lago resort. Through June, Truth Social has reported 2.6 million downloads of its mobile app via Apple's U.S. App Store. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Xj8MGV0 August 29, 2022 at 10:08AM
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Heart Of Hearts: Consumers Achieve A State of Self-Focus On Their Phones https://ift.tt/TabUmR2 Marketers try very hard to figure out when consumers are most open to tailored product offers. Here’s a clue: When they’re on their smartphones. Yes, people unconsciously prefer customized goods and services when they’re engrossed in their phones, according to a new study from the University of Florida. Consumers have very private and personalized feelings toward their phones. And they are more likely to express their unique selves more on a phone than they would on a computer. The findings suggest that companies should change what they offer to consumers depending on device. In activating self-expression, the smartphone alters a range of behaviors, including how people respond to political polls. “When you use your phone, your authentic self is being expressed to a greater extent,” says Aner Sela, a professor in UF’s Warrington College of Business and so-author of the study with Camilla Song, an assistant professor at City University of Hong Kong. “That affects the options you seek and the attitudes you express,” advertisement advertisement The findings were published on August 3 in the Journal of Marketing Research. Smartphones bring people to a psychological state known as private self-focus. And this affects a variety of behaviors. “People with high levels of private self-focus tend to be more independent in the attitudes that they express. They conform less,” Sela said. “When they make choices, they tend to choose based on privately or deeply held beliefs, preferences or tastes and they’re less influenced by social contexts.” The researchers conducted five experiments with undergraduate students and online respondents. The goal was to determine whether smartphones could encourage enough private self-focus to change behavior. The answer was yes: People using smartphones were much more likely to prefer unique items instead of popular ones, and to choose products that they were told had been tailored to their personality compared to when they used a computer. But this doesn’t happen with just any phone. “With a borrowed phone, it doesn’t feel like you’re in your own little bubble,” Sela says. “What we find is the use of smartphone and its activation of private self-focus is really unique to a personal device.” Now email marketers have long been aware of the importance of mobile — that’s why they design emails for smartphone screens. Last year, 43% of all holiday purchasers were made on smartphones — $88 billion worth, according to a study by Adobe. Gen Zers especially love mobile—75% use their smartphones to buy things, compared to 69% of millennials, according CM Group, Knowing all this, brands should offer hyper-personalized offers based on behavior, demographics—and device.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/HAc6CRL August 26, 2022 at 05:16PM
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Listen Up: Twitter Adds Podcasts - Do Audio Ads Come Next? https://ift.tt/Cq0GjAf Twitter on Thursday announced the addition of podcasts. Marketers can now integrate podcasts into Twitter as a part of its redesigned Spaces, a way to have live audio conversations on Twitter. The new feature gives users access to a personalized selection of live and recorded Spaces. The hubs will feature the most popular podcasts. Similar to other platforms like Spotify, a thumbs up or down related to the content will let Twitter know it interests the user. advertisement advertisement Today, Twitter offers text only, image, video, and carousel ads -- but not audio ads, which could become another revenue stream for the platform. The features are accessible not only on Twitter via desktop, laptop, tablet or mobile device, but through smart speakers too. Apparently, the consumer is not the only one listening. Pizza Hut released actionable audio ads created with British advertising-technology developer Say It Now on smart speakers. In the video, it appears that Amazon Alexa -- playing music for a group of friends talking around a table -- overhears the conversation about pizza and toppings, and starts talking about Pizza Hut Pizza. (By the way, this debunks the idea that smart speakers do not listen in without first identifying a “wake-up” word to trigger a search.) The narrator in the smart-speaker ad offers the group a discount on an order by asking Alexa to open Pizza Hut Delivery when prompted by the pizza chain’s ad. “Alexa, open Pizza Hut delivery,” one friend says. “Send discount code.” The app on Alexa sends a code for a pizza to his phone after approving the transaction. Actionable voice ads will continue to become more common as the technology improves, and adding them to podcasts could become the next step. Approximately half of smart-speaker owners who hear advertising through their device have a positive reaction, according to data released by NPR and Edison Research Smart Audio Report in June 2022. The report found around 100 million Americans -- 35% of those over 18 -- own at least one smart speaker, up 9% from the 82 million last year. Mobile Marketing via MediaPost.com: mobile https://ift.tt/HAc6CRL August 26, 2022 at 04:07PM
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Alexa Takes Off For The Moon https://ift.tt/bKuM3RQ
Photo Credit for spacecraft image above: (NASA/Joel Kowsky)
Alexa herself has been bragging about her flight, as users could hear by asking her to “Take me to the moon." “For the first time in 50 years, NASA will be returning to the moon with Artemis 1,” she responds. “I’ll be on board for the journey to test out how I can make astronauts’ jobs easier and more enjoyable on future missions.” "One of Amazon's primary goals for this project is to inspire those who want to be part of the next generation of scientists, engineers, and astronauts, no matter their background," stated Kelly Wenzel, Amazon’s director of B2B marketing and developer engagement, Alexa. advertisement advertisement “I can imagine a future where astronauts can access information on flight status and telemetry -- such as spacecraft orientation, water supply levels or battery voltage status, through simple voice commands,” said Howard Hu, deputy Orion program manager at NASA’s Johnson Space Center. Alexa’s trip is part of a collaboration Amazon announced last year with Lockheed Martin and Cisco. She’s part of Callisto, a technology-demonstration payload embedded into the spacecraft that will also include Cisco’s Webex videoconferencing capabilities. Artemis 1 is the first of several NASA missions whose goals include landing the first woman and the first person of color on the moon. Could the first disabled astronaut be far behind? The United Spinal Association said it would be part of a virtual crew testing Callisto, with one of its members simulating interactions between Alexa and future astronauts. “For instance,” the nonprofit stated in a press release, “participants will be able to ask Alexa to turn cabin lights on and off, or ask how fast the spacecraft is traveling.” “We believe voice technology, including Alexa, presents many opportunities to make experiences of all kinds more accessible for people with mobility disabilities," said Rhonel Cinous, the United Spinal Association virtual crew member who also hosts “The Ramp. It. Up! Podcast.” Rather than using the cloud as on Earth, Alexa in space will use NASA’s Deep Space Network for its communications. Concurrent with the Artemis 1 flight, Amazon hopes to make space exploration more accessible to Alexa users, such as providing in-depth info on the voyage. “While I'm in space, you can ask me questions and follow along to get the latest updates on the mission,” explained Alexa. Meanwhile, in other brand-related space flight news, T-Mobile on Thursday announced an agreement with Elon Musk’s SpaceX to broadcast a new wireless network from Starlink satellites that will allow T-Mobile customers to get cell coverage on their existing smartphones “almost anywhere a customer can see the sky.”
Mobile Marketing via MediaPost.com: mobile https://ift.tt/HAc6CRL August 26, 2022 at 04:07PM
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FCC To Investigate Location Privacy Disclosures https://ift.tt/APceNO3 The Federal Communications Commission will launch an investigation into whether mobile broadband providers adequately inform consumers about how their location data is shared, Chair Jessica Rosenworcel said this week. Mobile carriers “know who we are, who we call, and where we are at any given moment,” she stated Thursday, adding that this data “is really sensitive.” The move comes around six weeks after she asked 15 carriers for detailed information about their geolocation data practices -- including what kind of data is collected and retained, the reasons for its collection, and whether subscribers can opt out. She also asked the carriers to detail their policies regarding sharing geolocation data with third parties, including law enforcement. The carriers' responses, which were sent earlier this month and made public Thursday, showed a variety of practices. advertisement advertisement For instance, Verizon told Rosenworcel it uses aggregated data “to develop insights to help us and other companies understand wireless customer actions in aggregate,” on an opt-out basis. AT&T described a different use of location data. That company said it operates an opt-out “relevant advertising” program (which uses location data at the ZIP code level, according to a corporate website) and an opt-in “enhanced relevant advertising” program (which appears to draw on more precise location data). Advocacy group Public Knowledge praised Rosenworcel's decision to launch an investigation, but also called on the FCC to issue new privacy rules. “Right now, customers must negotiate a confusing maze of carrier practices and notifications,” Harold Feld, senior vice president at the organization, stated. “The FCC should set new rules of the road so that subscribers have the privacy we need and deserve.” Two years ago, the FCC proposed fining T-Mobile, Sprint, AT&T and Verizon more than $200 million for allegedly selling customers' location data to aggregators and other third parties. The FCC said at the time that all four carriers sold access to location data to aggregators, which resold it to outside companies. (T-Mobile and Sprint later merged.) The companies, which are fighting the proposed fine, said in 2020 that they no longer sold location data. AT&T said in its response to Rosenworcel's newest query that it still contests the FCC's “factually and legally flawed” attempt to fine the company. Mobile Marketing via MediaPost.com: mobile https://ift.tt/HAc6CRL August 26, 2022 at 04:07PM
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Retail Trends: Hiring Right As A Cornerstone Of Retail Innovation https://ift.tt/yKINwgm By strategically filling or creating new roles, retail organizations can power future growth and ensure the longevity and success of their business.Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ August 26, 2022 at 09:58AM
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Trends: Consumers Doing More With Their Digital Twins https://ift.tt/hFjq79r In our PSFK Future of Retail report we presented a future where digital twin experiences would underpin an entirely new paradigm of consumer behavior. Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ August 26, 2022 at 09:51AM
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Retail Trends: Hiring Right As A Cornerstone Of Retail Innovation https://ift.tt/yKINwgm By strategically filling or creating new roles, retail organizations can power future growth and ensure the longevity and success of their business.Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ August 26, 2022 at 09:58AM
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Trends: Consumers Doing More With Their Digital Twins https://ift.tt/hFjq79r In our PSFK Future of Retail report we presented a future where digital twin experiences would underpin an entirely new paradigm of consumer behavior. Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ August 26, 2022 at 09:51AM |
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