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Snapchat Is Bringing A Little Of AR To The World With New Lenses http://ift.tt/2qdPnfp Snapchat Is Bringing A Little Of AR To The World With New LensesSnapchat now allows users to blend a variety of objects seamlessly with their immediate surroundings through the rear-facing camera on their smartphone Snapchat is taking its beloved filters or lenses one step further. With the launch of its new “World Lenses”, you can interact with 3D objects through your phone’s camera. “While snapping with the rear-facing camera, simply tap the camera screen to find new lenses that can paint the world around you with new 3D experiences,” reads the company’s announcement. The technology used is actually quite impressive, judging from Snapchat’s videos that demonstrate users being able to blend a variety of objects seamlessly with their immediate surroundings, and even automatically scaling the size when placed further away. It can all be done with absolute ease, just like placing a sticker on a picture you’ve already taken. Mobile Marketing via PSFK http://www.psfk.com/ April 27, 2017 at 10:05PM
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