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Startup Offers A Mail-Order Aligner System For Teeth Correction http://ift.tt/2hlKy3A Startup Offers A Mail-Order Aligner System For Teeth CorrectionCandid is a DC Startup that helps licensed orthodontists create special treatment plans just for you Startup Candid offers people clear aligners that are personalized to gradually shift their teeth to the smile they desire. The first step is purchasing a $95 modeling kit that lets you create models of your smile at home. These can then be sent to a Candid-affiliated licensed orthodontist in your state for evaluation and a special treatment plan will be created. This shows a before and after 3D visualization of how your teeth will move with treatment. Brand new sets of clear top and bottom aligners, made of a smooth and comfortable BPA-free plastic, will be delivered to help your teeth get aligned. Each set makes slight adjustments to the position of your teeth and after starting with your first set of aligners, you advance to subsequent sets according to your personalized plan. These treatment plans are customized to your teeth, and the system is typically designed to be used for 3-10 months. You can get started for $1,900, which is up to 65% less than Candid’s competitors. At the end of treatment, once you’ve reached your smile goal and checkout out with your dental professional, you’ll be sent a free set of retainers to help maintain your new smile. After that you can purchase new sets for $99. Candid’s clear aligner system is designed for minor to moderate teeth correction, including space between teeth, crowding, rotations, and bite correction. The startup states that the aligners might not be right for everyone, which is why they offer to refund your modeling kit purchase if you are found to be an unsuitable candidate. Mobile Marketing via PSFK http://www.psfk.com/ September 22, 2017 at 06:33AM
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CVS Pharmacy Vending Machine Offers On-The-Go Health Products http://ift.tt/2yhrgzv CVS Pharmacy Vending Machine Offers On-The-Go Health ProductsThe machines feature a touchscreen with high res images and expansive product info CVS Pharmacy is introducing vending machines throughout New England and New York stocked with over-the-counter health products, “better-for-you” snacks, and personal care products. The new vending machines are designed to help maximize convenience for customers by offering on-the-go wellness solutions outside the traditional retail space. The first 25 vending machines will be unveiled in targeted areas including airports such as LaGuardia in New York City, public transit stations such as South Station Bus Terminal in Boston, office parks, and college campuses. The vending machines feature a 22″ touchscreen, high resolution images with expansive product information, and a QR code reader to read barcodes and promo codes. They will be customized with products to fit each location, with more than 70 products to choose from. Mobile Marketing via PSFK http://www.psfk.com/ September 22, 2017 at 06:19AM
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[Inspiration] Coke is exploring a new way to advertise virtually http://ift.tt/2wFGzpk From Alex Morgan to Cristiano Ronaldo, Coca-Cola has a long history of using soccer sponsors. Now, for the first time, the beverage behemoth is using a virtual one. In EA’s upcoming “FIFA 18” game for Playstation 4, on sale Sept. 29, Coca-Cola will be promoted through the fictional soccer star Alex Hunter. Players can play as Hunter, who, after rising to fame as a member of the LA Galaxy team, signs a deal with Coca-Cola and shoots a commercial in one of the scenes of the game. The initiative is the latest part of Coca-Cola’s 20-year partnership with EA and was created in collaboration with Anomaly, Mercado McCann and Havas. “For us, this reinvents brand content and how we approach advertising,” said Alban Dechelotte, senior entertainment marketing manager for Coca-Cola Co. “This is a whole new world.” For Coca-Cola, it’s all about engaging fans across multiple dimensions. “It gives another way consumers can appreciate the brand,” said Matt Wolf, vp of entertainment, ventures and strategic alliances at Coca-Cola Co. “We think it’s a natural evolution of where content is going.” Coca-Cola and EA are using their virtual sponsor in every way they would a real celebrity in an effort to “try to blur lines” between reality and the virtual world, said Dechelotte. For instance, to promote the in-game story, Coca-Cola has created a spot from the scene where Hunter stars in a Coke commercial. Dechelotte said the story reminded his team of Coca-Cola’s commercial featuring Pittsburgh Steelers star “Mean” Joe Greene, which premiered in 1979 and aired during the Super Bowl in 1980. Today, it has more than 3.6 million views on YouTube. So the team decided to pay homage to it, further blurring the lines between reality and imagination. In the original commercial, a kid offers his Coke to “Mean” Joe Greene. In this version, a kid offers a Coke to Hunter. The brand is sharing the spot on social media starting on Sept. 21. VIDEO Coca-Cola is also distributing limited-edition custom cans with the digitalized Hunter at 7-Elevens and Walmarts in the U.S., Canada and Mexico. Under the tab of each can of these Cokes is a code that consumers can then enter in the FIFA game to download exclusive content that can help them along “The Journey.” In June, EA even created a Twitter account for the character (@MrAlexHunter), which already has 49,900 followers. On Monday, Cola-Cola had the character account tease a still from the game. Mobile Marketing via PSFK http://www.psfk.com/ September 22, 2017 at 06:04AM
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This Platform Empowers Small E-Commerce Businesses to Push Back Against Amazon http://ift.tt/2jRaTaI In a world where Google, Facebook and Amazon practically own their respective industries, platforms like CommerceHub are helping brands take back ownership through major upgrades to top line business If ever there was a mega-company swallowing an industry whole, Amazon and the e-commerce space would be most people’s first guess. With automated warehousing, competitive pricing, lightning-fast delivery speeds and virtually every item you could ever need, its hard to make a case for the viability of most other online retailers. That’s where CommerceHub comes in, a premiere retail solutions firm dedicated to evolving their clients’ e-commerce experience by growing assortment, demand and delivery capabilities. PSFK had the chance to sit down with Founder and CEO Frank Poore to discuss how the company empowers businesses to operate online in the wake of Amazon’s threatening clutch on the industry, and why CommerceHub is betting on AI for its long term vision. For almost 20 years, CommerceHub has helped brands such as Walmart, QVC, Best Buy and Toys”R”Us increase sales and delight shoppers. Forming what Poore refers to as the ‘virtual supply chain,’ the company has effectively digitized many physical retailers’ endeavors and optimized those that already had online transactional capabilities. And the results speak for themselves: last year over 10,000 retailers, brands and distributors made an estimated $13 billion in Gross Merchandise Value thanks to CommerceHub’s services. “Retailers that want to be successful today really have to nail down the core pillars of the business. My grandfather came in here in the 1800s and he told me this when I was 12: ‘retail is really simple. Its all about getting people to your store, having what they’re looking for and having the right price…’” says Poore. “Retail hasn’t changed much in principal since those times. You need a clean catalogue, a lot of products when your customers come in, and a good price, which in today’s world means a compelling offer with rapid delivery. And so one of the things that I think is important is that retailers today are trying to find where the levers are to grow: those levers are about expanding their assortment, driving more traffic, and then they have to solve the other side of the coin which is their omni-channel experience. Those are the fundamentals for achieving e-commerce success.” When put that way, ‘online-ing’ a business seems rather intuitive; but beyond picking up the pieces to string together a working supply chain, most retailers run into one other major problem: Amazon. If you’re not selling original items on your site, its likely the case that Amazon already has what you’re trying to vend, and at a cheaper price too. Throw into that pile of advantages same-day and even two-hour delivery and it becomes nearly impossible to compete over the same products. Not to mention the company’s acquisition of Whole Foods and its voice command home assistants, single-click purchasing and dash buttons (among other technology that streamline how fast xan item gets to your door). “As far as AI goes, there used to be this unique human skill of ‘what are people likely to buy? Is this the right material for my demographic? And so on…’ Now buying is quantified, algorithmic” says Poore. “Whether you’re calling it machine learning or artificial intelligence, I think Amazon is clearly out on the forefront of this stuff. There’s a lot of things they can track. When you log in to amazon versus when I do, we see very different things based on our buying history, what we’ve searched.” Poore goes on to describe a time when he wanted to mess with the e-commerce giant’s ordering systems for learning purposes (and a little devious pleasure of course). One day he tried making 20 different purchases all as separate orders, only for four packages to arrive to his doorstep filled with everything he had bought. Amazon had bested his efforts of scrambling the delivery of his purchases. “They have the most algorithmic logistic supply chain. They’re looking at things like: I can ship from this HQ versus this one and package it all together. They’re aggregating orders, the company to emulate is amazon right now.” But of course, not everyone is in the business of selling everything ‘from A to Z,’ which is where CommerceHub comes along to level the playing field. By offering low-risk growth of product assortment, shipping optimization, and one-stop integration into all of the third party marketplaces, product ad programs, paid search and social commerce platforms a business needs to acquire new customers, the business solves some of its clients’ largest frustrations and helps them grow and stay competitive within the highly contested space. These tools prove valuable for companies interested in growing their online presence as they can be used to fortify their customer service by meeting the same expectations consumers would have of Amazon. In Poore’s eyes, the only way for an online business to remain healthy is if it adheres to the tenants his grandfather had bestowed upon him all those years ago. Fast-forward to 1997 (the year CommerceHub was built) and beyond, and Poore essentially transformed those words into a business of his own by helping companies position themselves for more traffic, sales and product assortment. In a business world of increasing complexity and information overload, platforms like CommerceHub’s that can work their magic with fewer clicks, integrations and coding proficiency will prove a godsend to e-commerce brands trying to stay afloat. Mobile Marketing via PSFK http://www.psfk.com/ September 22, 2017 at 06:04AM
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Snapchat Adds First Official Lead Generation Creative Partner http://ift.tt/2xWRD1D Ahead of the weekend, Snapchat announced that Jebbit, an innovative mobile experience and declared data platform, is now an official partner. The first official lead generation Creative Partner, Jebbit :brings the flexibility of a mobile-first experience, combined with robust declared data storage and activation, to any marketing campaign, whether the goal is conversion, lead capture, or engagement.” On the heels of a recent $6.8M Series A, a provided statement notes that Jebbit has launched the world’s first declared data platform built off of innovative mobile experiences. Jebbit’s technology will add to Snapchat’s marketing solutions by providing a mobile-first content experience that captures declared data directly from consumers. Declared data is provided by consumers as they engage, and as a result gives brands accurate insights into their audience’s intents, preferences, and motivations. Advertisers will be able to activate that data on Snapchat via the creation of Snap audience match lists and audience segmentation. “Snap, Inc. values true mobile solutions for their advertisers, and we’re thrilled to formalize this key strategic partnership,” said Jebbit President and Co-Founder Jonathan Lacoste. “The war for consumer attention has never been more hotly contested and Snapchat has proven to sustain it above and beyond other networks. Our own customers who use a combination of Snapchat media and Jebbit experiences see a 118% higher lead capture rate than when using other social networks.” We’re told that the partnership allows advertisers to create a mobile-first Jebbit experience that consumers can swipe up to and engage with. Current Jebbit customers will also have access to easily publish their content to Snapchat. For more info, click here. The post Snapchat Adds First Official Lead Generation Creative Partner appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG September 22, 2017 at 05:59AM
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This London Pop-up Shop Invites You To Dive In http://ift.tt/2jPaEwJ This London Pop-up Shop Invites You To Dive InThis pop-up store designed with oilcloth and rubble sacks is anything but mundane On Redchurch Street, London, Ptblnk ._ opened its pop-up shop with a poolside theme that exemplifies their new collected called Dive In. Although the pop-up store itself is already turning heads, what is found inside is a different story. Yanyu Chung and Adrienne Lau are the creative geniuses behind Ptblnk ._. The brand is described to be a “design collective that creates fun projects in a multidisciplinary approach” and there is definitely no shortage of fun here. The pop-up shop boasts of a poolside vibe seen through the blue rubble sacks covering one-third of the wall, making it look like the clothes are floating. What’s more is that Chung and Lau made it more creative through using only oilcloth and tape. They admitted that they didn’t have the budget to make a week-long pop-up space, but through using cheap and temporary aesthetics, they were able to manage. While they were able to take down the shop in just three hours, their sales didn’t stop there with consumers still purchasing online. Mobile Marketing via PSFK http://www.psfk.com/ September 22, 2017 at 05:36AM
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eRelevance, Modern Aesthetics Explore The State of Aesthetic Healthcare Marketing 2017 http://ift.tt/2xA9v1v This week, eRelevance Corporation — a leading customer marketing service for small-to medium-size businesses — announced the release of its new study: The State of Aesthetic Healthcare Marketing 2017. The report—based on survey results from more than 100 U.S. aesthetic healthcare practices—includes key insights into aesthetic healthcare practices’ marketing attitudes, goals, tactics and results. eRelevance, in partnership with Modern Aesthetics, commissioned the survey to better understand how today’s aesthetic healthcare practices are approaching marketing. “Aesthetic healthcare practices that want to thrive in today’s competitive environment must find a way to reach the most qualified consumers, with the most relevant messages, in the most cost-effective way. Most practices, through the survey, acknowledge the best way to do that is by generating more repeat business from their existing patients,” says eRelevance Chief Marketing Officer Adam Weinroth. “We found that while most of the practices surveyed are aware of the unmatched benefits of effectively marketing to their existing patients, they simply don’t have the resources or expertise to execute the kind of sophisticated marketing campaigns necessary to effectively reach their patients for business growth.” Among the key takeaways shared include: ● Strong patient connections and education are necessary for revenue generation and growth: While primary revenue sources vary among aesthetic practices, repeat business from existing patients and patient referrals were cited as the two largest sources of revenue. Key to both is strong patient connections. ● Practices are far from satisfied with marketing results: Nearly 60 percent of respondents cited lack of results (30%) and lack of measurement (28%) as the chief reasons for dissatisfaction with their marketing efforts. ● No practice surveyed focuses exclusively on repeat business from its patients but practices recognize its value: None of the practices surveyed focus marketing exclusively on generating repeat business from existing patients despite clear benefits and cost efficiencies. According to respondents, this is due to limited time and expertise. To download the full report and learn more, click here. The post eRelevance, Modern Aesthetics Explore The State of Aesthetic Healthcare Marketing 2017 appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG September 22, 2017 at 05:35AM Digital Marketing News: Predictive Analytics Blockchain and Email Marketing Industry Report9/22/2017
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Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report http://ift.tt/2xVf6jG Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising Does blockchain have a place in marketing? According to recent reports, blockchain is no longer only for those trading bitcoin, it can provide a highly secure and transparent way to manage funds. MarketingLand 2017 Email Marketing Industry Report Marketers are feeling overwhelmed. They don’t have the resources needed to do the marketing they’d like to do. This is evident in email marketing particularly because many marketers surveyed say email marketing drives ROI but it’s not integrated with their marketing strategy overall. Digital Marketing Depot [REPORT] The State of Social Video 2017: Marketing in a Video-First World “According to Cisco, video will make up 80% of consumer online traffic by 2020, and Mark Zuckerberg said he sees video ‘as a mega trend on the same order as mobile.’ Animoto set out to shed light on the video-first landscape.” Animoto Apple’s New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality Tailing on the news of the release of Apple’s new iPhones, there is an exciting new development. What happens when you mix artificial intelligence and a leading technology company? You get, animojis! Apple’s version of the Snapchat’s Lens, this feature enables brands to connect with younger audiences in a meaningful way. AdWeek Email Marketing To Total $22.2 Billion In 2025: Study MediaPost reports: “The total dollar volume of email marketing will hit roughly $22.2 billion by the end of 2025, for a compound annual growth rate (CAGR) of 19.60%, according to a study by Transparency Market Research. Last year, the annual total was U.S. $4.5 billion.” MediaPost Google Offers Olive Branch to Publishers by Relaxing Policy on Subscription Sites According to The Wall Street Journal - but not yet confirmed by Google - Google is ending their ‘First Click Free’ policy on paywall gated articles through SERPs. This could reportedly help publishers boost subscriptions. The Wall Street Journal Google Search App to Suggest Related Content Content creators rejoice! Google is reportedly now showing related content in Google searches based on what content other searchers have viewed based on their related searches. Search Engine Journal What were your top digital marketing news stories this week? We'll be back next week with more top news! Need more in the meantime? Follow @toprank for daily updates. The post Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI September 22, 2017 at 05:30AM
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Mobile Marketing: Here’s What Happened This Week http://ift.tt/2xX3fBW In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Advertising Innovator Pandora Rolls Out Video Plus for All Advertisers iOS 11 Kickstarts Mobile AR Marketing OPINION: Use Sophisticated App Install Ads to Create Stronger Customer Relationships A Healthy Future for Programmatic Marketing MMW Exclusive Q&A with Ari and Ben Fox of CEC and Gameacon Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter. The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG September 22, 2017 at 05:03AM
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Advantech-Innocore Hardware to Elevate Gaming at 2017 G2E Tradeshow http://ift.tt/2hnpR7C MMW learned ahead of the weekend that Advantech-Innocore, a leader in embedded computing products for the gaming industry, has formally announced its presence at the world’s largest gathering of gaming professionals, the G2E tradeshow, scheduled to take place at the Sands Expo in Las Vegas, from October 3-5. According to a provided statement, Advantech’s theme of “Elevating Gaming Intelligence” will highlight Advantech-Innocore, which stands poised to introduce its gamer-changing solutions, including LCD monitors, advanced storage systems, high-performance graphics cards and a revolutionary new gaming platform. “This year’s G2E theme aptly encompasses our products, our knowledge of the industry, and our added value hardware and software solutions,” commented Craig Stapleton, Advantech’s product director. “Armed with the latest technology for the intelligent heart of today’s sophisticated slot machines, our range of software solutions are set to boost performance, efficiency and security for the highly competitive world of commercial gaming. We could not be more excited to attend!” Check back to MMW next month for all the details straight from the Tradeshow. The post Advantech-Innocore Hardware to Elevate Gaming at 2017 G2E Tradeshow appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG September 22, 2017 at 04:47AM |
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