Artists Rebrand Sex Toys To Drive Away Misconceptions

http://ift.tt/2thvicK

Artists Rebrand Sex Toys To Drive Away Misconceptions

http://ift.tt/2sWhjGo

Artists Rebrand Sex Toys To Drive Away Misconceptions

Designer Jenna Joespher and photographer Jesse Untrach-Oakner re-imagine the objects in a new context

New York based designer Jenna Joespher and photographer Jesse Untrach-Oakner decided to embark on a cheeky and mind-shifting project to desexualize sex toys. The main idea behind the project was to take sex toys out of their not so flattering light into a more positive context with vibrant colors, eclectic patterns and a big dose of creativity.

Titled SWF, the project tackled the challenge of changing sex-toy imagery from being suggestive and discriminatory to being approachable and welcoming. Both Joesphher and Untrach-Oakner saw the opportunity to reinvigorate the visual imagery and language around sex toys to being more progressive, inclusive, socially aware and approachable.

SWF

+arts

• Create Alert
• Create Alert
• Create Favorites Folder

+Culture

• Create Alert
• Create Alert
• Create Favorites Folder

+Design

• Create Alert
• Create Alert
• Create Favorites Folder

+NYC

• Create Alert
• Create Alert
• Create Favorites Folder

+rebranding

• Create Alert
• Create Alert
• Create Favorites Folder

+sex toy

• Create Alert
• Create Alert
• Create Favorites Folder

+SWF

• Create Alert
• Create Alert
• Create Favorites Folder

Mobile Marketing

via PSFK http://www.psfk.com/

June 27, 2017 at 05:21AM