Effete Home Alabama: 'Food & Wine' Heads South http://ift.tt/2tboQDW Don’t worry, New Yorkers, the Big Apple is still the capital of the center of the universe and everyone would still gladly give up a lung and a kidney to live there. But the funny thing is, sometimes a city becomes so desirable the things that help make it interesting can no longer afford to stay there. This is the paradoxical situation facing some big publishers, like Time Inc., which find themselves forced to relocate some of their operations to less-expensive climes to make room for more artisanal tea enema cat cafes or whatever you lunatics are into now. On that note, Food & Wine, the standard-bearer for fancy eats ever since the demise of Gourmet in 2009, is moving its editorial operations from New York City for new digs in Birmingham, Alabama, where rents are still calculated in square feet, not inches. Ad sales and marketing are staying put in lower Manhattan. The move is part of a larger cost-cutting campaign, aiming to trim $100 million from Time Inc.’s expense this year, according to The New York Times, which first reported the move. However, it is also intended to help widen the magazine’s coverage and appeal beyond the rarefied New York City scene. advertisement advertisement As part of the move, Cooking Light editor Hunter Lewis will assume the role of editor-in-chief at Food & Wine; Nilou Motamed, who previously held the top spot, is leaving the company. In an email obtained by the NYT, she referred to the obvious hurdle for editorial staffers: “Leaving is a difficult decision, but my life is in New York, and the future of the brand lies elsewhere.” The move actually makes sense, as Food & Wine’s editorial staff will gain access to the huge test kitchens built by Time Inc. for its publications, including sister food and lifestyle titles Cooking Light, Southern Living and Coastal Living, which are also based in Birmingham. The facility boasts 28 test kitchens and 13 photo and video production spaces. The publication’s existing test kitchen and production spaces in New York will still be in use after the relocation. Time Inc. is also investing in new online properties to fend off competition from a growing crop of pure-play digital competitors. Back in March, it launched Well Done, a social video food brand, which produces daily videos of new recipes, food explainers, hacks and food news geared to a social and mobile audience. Well Done launched from the MyRecipes Facebook page, with Kraft Heinz Foods Company’s Cracker Barrel Macaroni & Cheese signing on as a launch sponsor not long after. Another social brand, The Barrel, focused on wine, cocktail, beer and beverages, is supposed to launch by the end of the year. On the licensing and merchandising front, Southern Living launched a line of ready-to-eat meals called “Southern Living Kitchen” in select stores across the South on April 24. The meals are inspired by traditional Southern comfort food and readers’ favorite Southern Living recipes. Cooking Light also has a line of ready-to-eat meals. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH June 26, 2017 at 06:10AM
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Insights Unlock Competition-Crushing Customer Loyalty, Says New inMarket Report http://ift.tt/2t9yCps According to Forrester Research, we’ve entered “the age of the customer” — an era defined by customers and not companies driving business decisions. “For this reason,” writes Mike Dickey for WIRED, “it is more important than ever for companies to get to know their customers on a deeper level.” To get to that deeper level, obtaining and leveraging data is vital. “Don’t always assume you know what your customer wants or needs,” Dickey continues. “Embrace your customers for what they do, rather than what you think they’re doing. Stay objective and allow the data to provide insight. Today, we’re bearing witness to the enormous marketing power of insights and how they can be used in business for brands and locations to get to know their customers more intimately. Without question, of course, some businesses are doing better than others in this increasingly important practice. And it’s easy to spot those ahead of the pack. In the realm of restaurants, for example, the latest research into the space reveals that the businesses that expertly harness customer data are best positioned to drive customer loyalty to heights the competition can only dream of. Illustrating this argument is the newest report from inMarket, a trusted company that uses machine learning to analyze billions of data points per month to “paint a picture of consumer behavior.” The 7-year-old bootstrapped company has just released its Spring 2017 Loyalty Report for Restaurants as part of its inMarket inSights program. The findings have been used to rank full-service restaurants (FSRs) and quick-service restaurants (QSRs) based on customer loyalty as determined by repeat mobile device visitation. Each business is assigned a Loyalty Score, which is determined by total visits divided by unique device visitation, inMarket says (For example, a restaurant with 1,000,000 visits from 500,000 devices would have a Loyalty Score of 2). “The average Loyalty Score for all FSRs in Spring 2017 was 1.4, while the average for QSRs was 1.55,” the official report announcement reads. According to inMarket location data, Cincinnati-based Skyline Chili has the most loyal patrons in the U.S. in 2017 — attracting repeat customers 27 percent more frequently than average. What does it all mean? Time and again, customer loyalty leads to growth. Three out of the top five QSRs for customer loyalty are expanding in 2017, the report confirms. Not surprisingly, the importance of customer loyalty is by no means limited to the restaurant vertical. This latest report from inMarket is the second report in a series covering loyalty at various brick and mortar verticals. The first report, covering retail, similarly identified what inMarket calls a “clear correlation between low customer loyalty and store closures so far in 2017.” “In our retail rankings, 80% of the bottom 10 businesses for customer loyalty were either closing stores, laying off employees or freezing growth,” the report reads. “That trend seems to extend to full service restaurants as well — with Joe’s Crab Shack having filed for bankruptcy in June 2017 after performing at 19% below the loyalty average this year. ” Want to know more? The complete inMarket report with rankings and analysis can be downloaded here. The post Insights Unlock Competition-Crushing Customer Loyalty, Says New inMarket Report appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 26, 2017 at 06:06AM
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Reporters’ Cameras Replaced With A Motorola Phone http://ift.tt/2tM02Qa Reporters’ Cameras Replaced With A Motorola PhoneFor three months, photojournalists at a Sao Paulo newspaper tried out a new gadget Smartphone companies and newspapers traditionally do not partner with each other, but it might be time to start. Motorola and Brazilian Daily Estadao Cover News teamed up to execute a special project they call the Hello News Project. All of the photographs and videos on Brazilian Daily Estadao Cover News’ website and newspaper were shot by photographers on a Motorola cellphone for three months. The Hello News Project was aimed to make it more convenient for staff to take photos and for readers to see the high quality of photos that the new Moto Z phone offers. The project began at last year’s Cannes Lions International Festival of Creativity and stemmed from Motorola’s interest in trying out branded content. Staff photographers were given the phone along with an attachable Hasselblad True Zoom lens as an addition asset. The best pictures were featured in advertorials and in a photo exhibition in Sao Paulo. The campaign has already won an award and may potentially have a shot at the Cannes festival this year. Creating branded content through an organic process is difficult to pull off. Its overtness can have an adverse effect but when done successfully like this campaign, it has the potential to reach a wider audience and win over consumers. Mobile Marketing via PSFK http://www.psfk.com/ June 26, 2017 at 05:36AM
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First Look: YouAppi Research Reveals Challenges for Mobile Marketers http://ift.tt/2tLOfBz If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, says the team at YouAppi, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi. The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency employees surveyed in May and June 2017 said that mobile video best practices are different from traditional desktop video best practices. “And it’s the differences between mobile video and legacy video implementations that are creating the challenges for mobile marketers and their agencies as they increase their use of mobile video,” the official word reads. In the research commissioned by YouAppi, 96% of respondents claimed they faced challenges with mobile video, and that the leading challenge cited by 44% of them was ‘developing compelling creative’, making it clear that mobile marketers understand that repurposing video from other platforms won’t cut it on mobile. The second leading challenge cited by 35% of respondents was ‘finding properties to effectively deliver video’. This challenge of finding the right properties and channels was also seen in another question, where 42% of respondents said that they run their mobile videos on six or more channels, while 17% run mobile videos on over 20 different channels. According to an advance look at the report, a third major challenge cited by the respondents was the broad range of metrics / KPIs used to measure performance. Though digital media is known for its accountability, the respondents surveyed cited 15 different metrics / KPIs, including Cost Per Install (CPI), Click Through Rate (CTR), Video Completion Rate (VCR) and Cost Per Completed Video (CPCV), with none used by more than half. “This research shows that mobile marketers are dealing with a huge number of different metrics and KPIs for video, and an enormous range in the types of measurement. When you combine this with fact that not even half can agree that any of these metrics is worth tracking, it clearly indicates a metric standardization challenge for the industry,” said Diane Hagglund, Founder and Principal, Dimensional Research. In addition, 55% of respondents are using three or more metrics / KPIs, and still, 46% are not satisfied by their ability to measure the success of their mobile video programs. “Regardless of the challenges, marketers see tremendous opportunities with mobile video,” the company contends. “Among the respondents who work in a range of mobile marketing and mobile user acquisition positions not inherently focused on mobile video, 94% said that the importance of mobile video has increased in the past few years and 93% said that mobile video will continue to increase in its importance in the coming years.” To learn more, check out YouAppi’s Dirty Little Secrets of Mobile Video Infographic here. The post First Look: YouAppi Research Reveals Challenges for Mobile Marketers appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 26, 2017 at 05:34AM
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Swrve Touts Mobile Engagement Driven Email Campaigns http://ift.tt/2rSVypq Swrve, a leader in mobile marketing engagement, announced late last week what the company calls “significant enhancements” to its mobile engagement tools — tools designed to empower marketers to deliver highly personalized email campaigns that are based on sophisticated mobile intelligence (that includes mobile audience, behaviors and analytics). According to the official word, the new capabilities make email campaigns easier for marketers to trigger and operate directly within the Swrve platform, removing data silos between email and mobile marketing channels and streamlining the development workflow. With these enhancements, Swrve continues to build upon its mobile-centric approach to empower marketers to leverage real-time insights for 1:1 marketing across mobile and email channels, the company says. Swrve’s new marketing email enhancements allow marketers to leverage their existing email marketing investments, eliminate data silos and remove process workflow latencies by triggering emails directly from Swrve to Salesforce Marketing Cloud. Swrve’s new features help organizations address the challenges of delivering personalized multi-channel experiences in real time, by enabling marketers to leverage the data richness of mobile audiences, events, schedule triggers, analytics and personalization to launch highly contextual emails directly within the Swrve platform. By accelerating the time to market and streamlining this workflow process, marketers can now create and deliver 1:1 multi-channel campaigns that touch and interact with the customer throughout the journey at the right time through the right medium. “Swrve understands that customers expect highly personalized and contextual experiences, regardless of the channel,” said Christopher S. Dean, CEO of Swrve. “As a result, siloed marketing campaigns can no longer exist. Swrve’s email enhancements focus on removing the data silo between mobile and email — predominant channels that customers use today — to allow marketers to leverage their existing email infrastructure investments, maximize their ROI, and improve the efficacy of both channels.” Want to know more? Check out Swrve online here. The post Swrve Touts Mobile Engagement Driven Email Campaigns appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 26, 2017 at 05:18AM
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Millennial-Focused Credit Card Company Make Financial Data More Secure http://ift.tt/2u70rvQ Millennial-Focused Credit Card Company Make Financial Data More SecureFinal is a new digital credit card looking to become the credit service of the future Security breaches like Target’s that affected some 70 million customers have become fact-of-life instead of just isolated incidents. And partly to blame are online credit card payment systems that are still to take significant strides towards better security. Final, a fin-tech start-up, is trying to change that with its unique product. With the startup, you can generate a credit card number for every retailer, making it easy to cancel cards during a breach or when you just want to stop paying a company. PSFK has covered Final before. In 2015, the startup wanted to create a card with changing digits. Now, the majority of Final’s features will reside in an app. People who avail of the service, however, will still get a single physical card. What’s unique about Final is that it was built from the ground up for the way it works. It can generate a near-infinite number of credit card credentials for its users. Ideally, a Final account user will use a different number for every store. Instead of contacting merchants to remove the card on record, the customer can just make it obsolete with a few taps on the app. If news breaks that Merchant X suffered a breach, invalidating at-risk accounts is as easy as a few clicks. Additionally, a one-time use credit card may be generated for single transactions. This is a radical solution that still plagues financial services that happen online. As long as there is the potential to strike gold, digital payment channels will remain a shiny bait for those with ill intent. The service has currently suspended all its yearly fees and it offers a cash back of 1%. There is are zero “over the limit” fees and Final cards are covered by Visa’s $0 Liability Guarantee. However, at the moment, only those with good to excellent credit ratings will be accepted into the system. By making credit card info and their links to user identities a more fleeting system, it can be easier to avoid stolen credentials. Mobile Marketing via PSFK http://www.psfk.com/ June 26, 2017 at 05:00AM
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Renault’s New Nail Polish Doubles As Car Touch-Up Paint http://ift.tt/2t9cz2r Renault’s New Nail Polish Doubles As Car Touch-Up PaintOwners can coordinate their fashion tastes with four shades of popular paint colors Pairing cars with fashion is nothing new, both rely heavily on using style to appeal to people. Renault is taking a more literal approach by offering some of their automotive paint colors as a fashion accessory. Twingo Nail Polish is a new collection of four colors matched to popular shades available on the Renault Twingo hatchback. The line was developed in collaboration with cosmetics specialists De Blangy. Rather than selling a product just for painting nails, Twingo Nail Polish colors can also be used a touch-up paint for small scratches on a matching color Twingo. Renault in’t the only automaker to have experimented with nail polish. Back in 2014 for the 50th anniversary of the Mustang, Ford collaborated with OPI on a line of Mustang Nail colors. They staged a complimentary nail bar at the New York Auto Show that year. Mobile Marketing via PSFK http://www.psfk.com/ June 26, 2017 at 05:00AM Serve and Protect: VASCO Steps Up Efforts to Protect Mobile Apps http://ift.tt/2s8aN25 Ahead of the weekend, MMW learned that VASCO Data Security International, Inc. is rolling out its ability to help organizations detect and mitigate mobile application overlay attacks through added functionality in the DIGIPASS for Apps Runtime Application Self-Protection (RASP) module. According to the official word from the company — a global leader in digital solutions including identity, security and business productivity — overlay attacks “are increasingly being deployed to steal user login information.” The ongoing attack on Android devices named Marcher has already targeted 117 banking applications. Overlay malware allows attackers to create screens that sit on top of legitimate Android applications and intercept information that can compromise a user’s security and privacy. The formal announcement indicates that in order to help prevent damage during an overlay attack, organizations can use the overlay detection functionality from DIGIPASS for Apps, which offers a library of APIs that natively integrates application security, biometric authentication, risk analysis and more into mobile applications. “Mobile malware attacks are only increasing, making it more important than ever for organizations to deploy technology that helps prevent against further damage,” said VASCO President and Chief Operating Officer, Scott Clements. “This kind of real-time, frictionless and convenient security for mobile transactions helps organizations mitigate risk and better ensure trust in the digital world.” The post Serve and Protect: VASCO Steps Up Efforts to Protect Mobile Apps appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 26, 2017 at 04:48AM
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mHealth News: The Headlines You Might Have Missed http://ift.tt/2rSS8mL Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. Iron Bow Recognized for Telemedicine Solutions 24/7 Kid Doc Announces Telemedicine Installation in Georgia Schools Only 17% of People Rank Health-Related Sectors as Most Innovative Minnesota Timberwolves, Fitbit Announce Partnership AlayaCare Aims to Push the Innovation Boundaries of Home Care Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today. The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 26, 2017 at 04:16AM BBDO Worldwide Named Cannes Lions Network Of The Year http://ift.tt/2tJLFvR BBDO Worldwide was named Network of the Year for a record-setting sixth time at the Cannes Lion Festival of Creativity. Nineteen BBDO agencies from around the world combined to win 144 Lions across 24 categories including Creative Effectiveness, Cyber, Design, Digital, Direct, Entertainment, Film, Glass, Health & Wellness, Integrated, Media, Mobile, Outdoor, Print, PR, Radio and Titanium. Clemenger BBDO Melbourne was named Agency of the Year. The agency won 56 Lions and was responsible for two of the most awarded campaigns of the festival: "Meet Graham" for the Transport Accident Commission of Victoria, Australia and Snickers' "Hungerithm." "Meet Graham" won 29 Lions including two Grand Prix in Health & Wellness and Cyber, and 8 Gold Lions. Snickers "Hungerithm" won six Golds and 21 Lions in total. It's the second year in a row that a BBDO agency has been named Agency of the Year at Cannes (last year's winner was Almap BBDO in Brazil). advertisement advertisement Andrew Robertson, President and CEO, BBDO Worldwide, stated, "Let me put it simply: clients are interested in work that works. There is plenty of data to confirm the correlation between spectacular award-winning work and spectacular effects. I am very proud of, and grateful to, all of our award-winning agencies, but I do want to single out Clemenger BBDO's work. 'Meet Graham' is literally unforgettable and saved lives. Snickers 'Hungerithm' creatively leverages a powerful platform, smart use of data, and retail integration to deliver spectacular results." BBDO Lion-winning agencies this year includes Almap BBDO Brazil, AMV BBDO in UK, ANR BBDO in Sweden, BBDO Argentina, BBDO Bangkok, BBDO Chile, BBDO India, BBDO New York, CHE Proximity in Australia, Clemenger BBDO Melbourne, Clemenger BBDO Sydney, Clemenger BBDO/Touchcast New Zealand, Colenso BBDO New Zealand, Contrapunto BBDO Madrid, Energy BBDO Chicago, Impact BBDO Dubai, Pages BBDO in Dominican Republic, Proximity Barcelona and Proximity Madrid. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH June 25, 2017 at 03:04PM |
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