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Reporters’ Cameras Replaced With A Motorola Phone http://ift.tt/2tM02Qa Reporters’ Cameras Replaced With A Motorola PhoneFor three months, photojournalists at a Sao Paulo newspaper tried out a new gadget Smartphone companies and newspapers traditionally do not partner with each other, but it might be time to start. Motorola and Brazilian Daily Estadao Cover News teamed up to execute a special project they call the Hello News Project. All of the photographs and videos on Brazilian Daily Estadao Cover News’ website and newspaper were shot by photographers on a Motorola cellphone for three months. The Hello News Project was aimed to make it more convenient for staff to take photos and for readers to see the high quality of photos that the new Moto Z phone offers. The project began at last year’s Cannes Lions International Festival of Creativity and stemmed from Motorola’s interest in trying out branded content. Staff photographers were given the phone along with an attachable Hasselblad True Zoom lens as an addition asset. The best pictures were featured in advertorials and in a photo exhibition in Sao Paulo. The campaign has already won an award and may potentially have a shot at the Cannes festival this year. Creating branded content through an organic process is difficult to pull off. Its overtness can have an adverse effect but when done successfully like this campaign, it has the potential to reach a wider audience and win over consumers. Mobile Marketing via PSFK http://www.psfk.com/ June 26, 2017 at 05:36AM
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