WPP Agency Consolidation Continues
WPP continues to consolidate brands throughout its agency empire.
The holding company has confirmed that it is placing the e-commerce specialist Salmon, which it acquired in 2013, under the Wunderman fold. Separately it’s merging two healthcare communications agencies -- greyhealth group (ghg) and Sudler & Hennessey—in the Australia-New Zealand region.
Wunderman is launching a new division called Wunderman Commerce to which Salmon will contribute. Salmon will continue to operate as a standalone brand within Wunderman, working with both Wunderman and other WPP companies. Salmon has operations in London, Amsterdam, New York, Seattle, New Delhi, Beijing and Melbourne.
According to the holding company, the addition of Salmon will enhance Wunderman’s offering to include enterprise-level retail and mobile commerce capabilities. Salmon’s expertise includes delivering strategy, platform integration and customer experience solutions across platforms including IBM Watson Commerce, SAP Hybris, Intershop and Magento.
Salmon in turn will gain access to Wunderman’s clients, global scale, CRM capabilities and offshore marketing automation centers.
The new merged entity in the AUNZ region will be known as Sudler Sydney, and it’s designed to create one bigger agency with broader capabilities across the healthcare communications sector.
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June 26, 2017 at 04:12PM