WPP Agency Consolidation Continues

WPP Agency Consolidation Continues

http://ift.tt/2sK8NM9

WPP continues to consolidate brands throughout its agency empire. 

The holding company has confirmed that it is placing the e-commerce specialist Salmon, which it acquired in 2013, under the Wunderman fold. Separately it’s merging two healthcare communications agencies -- greyhealth group (ghg) and ‎Sudler & Hennessey—in the Australia-New Zealand region. 

Wunderman is launching a new division called Wunderman Commerce to which Salmon will contribute.  Salmon will continue to operate as a standalone brand within Wunderman, working with both Wunderman and other WPP companies. Salmon has operations in London, Amsterdam, New York, Seattle, New Delhi, Beijing and Melbourne. 

According to the holding company, the addition of Salmon will enhance Wunderman’s offering to include enterprise-level retail and mobile commerce capabilities. Salmon’s expertise includes delivering strategy, platform integration and customer experience solutions across platforms including IBM Watson Commerce, SAP Hybris, Intershop and Magento. 

advertisement

advertisement

Salmon in turn will gain access to Wunderman’s clients, global scale, CRM capabilities and offshore marketing automation centers. 

The new merged entity in the AUNZ region will be known as Sudler Sydney, and it’s designed to create one bigger agency with broader capabilities across the healthcare communications sector.

WPP AUNZ CEO Mike Connaghan stated: “We are constantly looking to optimize our portfolio of companies and offer clients the strongest possible solution. Merging these two strong healthcare specialists is a natural evolution, creating scale and more opportunities for our people and clients alike.”

Operating under the WPP Health & Wellness AUNZ division, Sudler Sydney will be led by Peter Bernard, formerly ‎Sudler & Hennessey managing director.  The merger affects the Australian arm of each agency but not the global ghg or Sudler & Hennessey brands.

Mobile Marketing

via MediaPost.com: mobile http://ift.tt/2oB2PsH

June 26, 2017 at 04:12PM