The High Line Designers Have Created A New Network Platform To Help Future Parks Avoid Mistakes6/28/2017
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The High Line Designers Have Created A New Network Platform To Help Future Parks Avoid Mistakes http://ift.tt/2slKHnr The High Line Designers Have Created A New Network Platform To Help Future Parks Avoid MistakesTo ensure other reusable space projects don't run into any of the same issues the High Line did, a new network was created to offer advice A reusable space project in New York called The High Line, a linear park that was originally an unused railroad area, was opened to the public in late 2014. Though the location remains a success, it still continues to have problems with public opinion. To help future reusable space projects avoid these same issues, Robert Hammond, a founder of an organization called Friends of High Line who engage with the community of the park, created a new organization called the High Line Network. The High Line Network will communicate to other reusable space projects to inform them of the problems and issues The High Line community dealt and deal with. The High Line Network currently talks with 19 other projects in the United States. Mobile Marketing via PSFK http://www.psfk.com/ June 28, 2017 at 05:35AM
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3 Important Ways Social Media Can Boost Your SEO http://ift.tt/2tjJ1Q4 Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is the place on the web where our audiences gather, share and engage every day. But over the years, there’s been some confusion on how these two tactics work together to achieve marketing results—and understandably so. Back in 2010, Google told Search Engine Land’s Danny Sullivan that links shared on Facebook and Twitter were used as a ranking signal. Then in 2014, Google’s Matt Cutts released a video stating Facebook and Twitter pages were “currently” treated like any other web page for search—i.e. social media was no longer a direct ranking factor. However, regardless of whether social signals are used as a ranking factor—when done right—social media can most definitely enhance your SEO efforts. How? Below I share three reasons why, as well as some tips to make your social content more SEO friendly. #1 – Your social media efforts can lead to quality backlinks.While ranking science on backlinks has evolved over the years, the number of quality backlinks a website has is still an important ranking factor for search engines. As a result, link building or link earning is still a widely-used tactic among marketers—and your social media pages can be the perfect staging ground for enticing links. The logic here is pretty simple. Social media marketing is all about sharing your best of the best content, and fostering engagement around that content. The more engaging your content, the more people will share, and the more opportunities people will have to find and link to your content. #2 – Social media increases the visibility of your content—which is ultimately the goal of SEO.Social media pages give your website and blog content another place to live and encourage discussion. And while your pages can be so much more than a promotional platform, one of the greatest social media benefits is the potential reach your content could get. Of course, I asked my TopRank Marketing comrade Steve Slater, Digital Advertising & SEO Manager, to weigh in here, too. Here’s what he had to say. “Whether or not social shares and metrics have an impact on ranking without them you are 100% at the mercy of Google organic,” he said. “Without social or paid or any promotional efforts, you are basically hitting publish and hoping for the best. You’re hoping that your content will just ‘go viral and take off.’ So, I think the question is not really, do social signals impact rankings? But rather, is anyone going to see this if I don’t promote it?” #3 – Social media helps build brand awareness—which can carry over to users’ search queries.Your social media pages add another digital space for your target audience to find you and engage with you, allowing you to build up your audience and your brand. Of course, when this happens people will more easily recognize you in search and be more inclined to click. In addition, that brand awareness you’ve built on social could mean more branded organic search traffic coming to your site or your other social pages (since those often rank in branded searches, too). Quick Tips to Intertwine Social & SEOWhile social media can add a nice little boost to your SEO efforts, the reverse—of course—is also true. Here are a couple quick tips for marrying social content and SEO.
Be the Best Answer for Your AudienceAt TopRank Marketing, we practice what our CEO Lee Odden likes to call “The Best Answer Strategy.” For marketers, this means crafting an integrated marketing strategy that helps you be the best answer for your audience—whenever and wherever your audience is searching. And a component of that strategy is certainly leveraging social media marketing and SEO individually, and together. For more best answer tips, continue to peruse the TopRank Marketing blog, and feel free to share your thoughts or questions in the comments of any post. Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | 3 Important Ways Social Media Can Boost Your SEO | http://ift.tt/faSbAI The post 3 Important Ways Social Media Can Boost Your SEO appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI June 28, 2017 at 05:31AM
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Super Mario Bros Recreated As A Life-Sized AR Game http://ift.tt/2tjVmDj Super Mario Bros Recreated As A Life-Sized AR GameAbhishek Singh recreated the first level of Super Mario Bros as an augmented reality game where you play as Mario With the advent of technology, video games now feel more lifelike than ever before. But what about the old classics we used to love to play? Programmer and developer Abhishek Singh found a way to bring the original Super Mario Bros game from 2D to augmented reality. Singh used Microsoft HoloLens and Unity3D to recreate the first level of the game, and even did a run of it in Central Park (in full Mario costume, of course) in order to show how the game’s mechanics work when you’re in Mario’s role. Of course, anyone playing this game would look rather odd, jumping up in the air or slamming down imaginary mushroom enemies, but the payoff behind the headset is worth it to actively play one of the most famous video games of all time. Watch the classic Mario game come to life in the video below: Mobile Marketing via PSFK http://www.psfk.com/ June 28, 2017 at 05:21AM
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How Crowdsourcing Can Help Detect Counterfeit Products http://ift.tt/2s1ii71 How Crowdsourcing Can Help Detect Counterfeit ProductsAllVirtuous was created to monitor the market and build evidence around any potential counterfeit items When fake products find their way onto the market, everyone from the customer purchasing the item to the business who sells the real product, suffers. To help protect companies and consumers from these injustices, AllVirtuous, a technology company based in California, created an application service of the same name to develop evidence of counterfeit items getting distributed on the market. Brand managers can use the information on this application to monitor trends on the market and receive a vulnerability rating of their products to develop a better idea of what they need to do. The information on the website includes images, prices and geolocation. This information can make it easier for law enforcement agencies to act against claims of violations on intellectual properties. Mobile Marketing via PSFK http://www.psfk.com/ June 28, 2017 at 05:14AM
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Microsoft Is Creating A Blockchain-Based Digital ID Network http://ift.tt/2sgFsdN Microsoft Is Creating A Blockchain-Based Digital ID NetworkMicrosoft and Accenture want to create a digital network where refugees can prove their identity from any location in the world Microsoft and Accenture Plc teamed up in a United Nations supported project to provide legal identification to 1.1 billion people through a digital network using a blockchain. This project was aimed to assist refugees who may not have their papers on them, granting them access to education and healthcare. The digital identification service would allow any refugee to access their records at any location, even if they left their documents in their native country. The program connects to multiple organizations, having them communicate to one another to prove a person’s identity rather than relying on only one service to store all the records. So far, only one prototype was created, built from an existing Accenture platform used by the UN High Commissioner for Refugees. Both Microsoft and Accenture have invited other companies to join their project. Mobile Marketing via PSFK http://www.psfk.com/ June 28, 2017 at 05:07AM
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TIME Tells All: Consumers Want More Custom Marketing Content http://ift.tt/2sZWcD8 Two in three consumers have greater trust in custom content than traditional advertising, according to a new study conducted by Time Inc. aimed to understand how audiences respond to and engage with custom content. “In addition to trust, the study, which garnered insights from over 17,000 GenZ, Millennials and Gen X respondents, reveals that custom content is perceived as thoughtful and provides value,” reads the report summary emailed to MMW. The study results include the following insights:
“Our study shows that consumers are very open to custom content as a more relevant, creative and interesting way for brands to connect,” said Chris Hercik, Senior Vice President, Creative + Content, The Foundry @ Time Inc. “At the Foundry, we think of consumers’ needs and desires throughout the design process to create campaigns that are engaging and thought-provoking.” The post TIME Tells All: Consumers Want More Custom Marketing Content appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 28, 2017 at 05:03AM
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First Look: Radius8 Joins Salesforce Partner Program http://ift.tt/2tjF8dr On Tuesday, Radius8 announced that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud, “the fastest path to unified commerce.” If you’re not familiar, Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and brick and mortar. And now, as part of Salesforce, we’re told that brands can deliver “completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.” From the official announcement: Radius8 delivers a location-specific merchandised online experience around the radius of each physical store based on data in that store and local signals surrounding the store to help Commerce Cloud customers achieve greater conversion of online traffic and increased store foot traffic. By combining data from the brick and mortar store with local signals such as weather, events happening nearby, local sales trends, and social feeds from platforms like Twitter, Radius8 enables customers to maximize the profitability of the both their digital and physical stores. “Consumers are demanding highly relevant cross channel experiences, yet most retailers offer no online visibility to the local store or leverage the local signals surrounding that store that can create contextually relevant engagement,” Radius8 CEO Sandeep Bhanote tells is. “With Radius8, a retailer’s digital presence becomes location aware so that every customer gets a unique experience based on their geolocation and the surrounding local market influences. For example, a national retailer’s website could provide a unique experience to someone who is at the beach in Miami where it is sunny and 95 degrees than someone who is walking to work in the rain in NYC.” The post First Look: Radius8 Joins Salesforce Partner Program appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 28, 2017 at 04:47AM
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CallRail Confirms International Numbers for Global Call Tracking Service http://ift.tt/2s14uJy CallRail, a popular call tracking and analytics provider, has announced the launch of International Numbers, a new offering that “gives international companies and agencies with international clientele access to CallRail’s tracking capabilities.” As you may recall, previously, CallRail only supported tracking numbers, call routing and outbound dialing in the U.S. and Canada. Now, “to meet existing customer demand and fill a void in the marketplace for advanced call tracking and analytics abroad,” the company has expanded its call tracking offering to six new countries: Australia, Brazil, France, Germany, New Zealand and the U.K. “For marketing agencies with international clients or marketers based abroad, our new International Numbers feature is an ideal fit for stronger campaign management,” said Andy Powell, CEO of CallRail. “Call tracking has proven to be a powerful tool for businesses of all shapes and sizes regardless of location. As everyone becomes more mobile and customers call businesses directly with ease, CallRail can help these businesses gain stronger insight into what’s driving conversions and what customers need.” Marketers can attribute calls to their marketing source at the ad, campaign or keyword level with support for dynamic number insertion in every country. English-speaking countries are also able to activate CallRail’s advanced Conversation Intelligence engine, which uses machine learning, call metadata and transcriptions to instantly identify leads. To learn more, check out CallRail here. http://ift.tt/2tk02JS The post CallRail Confirms International Numbers for Global Call Tracking Service appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 28, 2017 at 04:26AM Comcast, Other Broadband Providers Side Against AT&T In Throttling Battle http://ift.tt/2sYLw7N Breaking ranks with AT&T, four other large Internet service providers are asking the 9th Circuit to rule that the Federal Trade Commission has the authority to prosecute AT&T for allegedly duping wireless consumers who purchased "unlimited" data plans. "At first glance, [our] position might seem surprising," Charter, Comcast, Cox and Verizon write in papers submitted Monday to the 9th Circuit Court of Appeals. "On closer inspection, however, this position aligns with the companies’ desire to reinstate a predictable, uniform, and technology-neutral regulatory framework that will best serve consumers and businesses alike." The four broadband companies are asking the 9th Circuit to reverse a decision issued last year by a three-judge panel, which ruled that the FTC couldn't prosecute AT&T due to its status as a "common carrier." That ruling stemmed from a lawsuit filed by the FTC against AT&T in October of 2014, when the agency alleged that AT&T misled consumers by selling them unlimited data, but throttling their broadband connections after they used between 3 and 5 GB a month. The alleged deception occurred between 2011 and 2014 -- before mobile broadband was considered a common carrier service. advertisement advertisement The appellate judges said in their initial ruling that the FTC can't sue common carriers like AT&T -- even when the complaint centers on a non-common carrier service. Those judges suggested in their opinion that AT&T's longstanding role as a telephone carrier gave the company common carrier service for all purposes. The FTC -- backed by consumer groups, and the Federal Communications Commission -- urged the 9th Circuit to reconsider the ruling. Last month, the court agreed to do so. Charter, Comcast, Cox and Verizon are now siding with the FTC. The companies argue in papers submitted Monday to the 9th Circuit that Internet service providers like themselves should be subject to the FTC's authority. "If the FTC is divested of jurisdiction over certain non-common carriage activities, it is likely that a variety of federal, state, and local government agencies that lack the appropriate reach, perspective, and experience in consumer protection matters will attempt to fill the perceived 'regulatory gaps,' thereby creating a patchwork of unreasonable, duplicative, and inconsistent rules," the companies write. "This will make it less likely that consumers are adequately protected and more likely that businesses will operate in an uncertain and uneven regulatory environment." The broadband providers' move appears to reflect their preference to be subject to FTC authority rather than FCC rules, says Matt Wood, policy director at the advocacy group Free Press. "They like the idea of uniform privacy rules at the FTC," Wood says. He adds that the FTC -- unlike the FCC -- lacks the authority to pass regulations about matters like privacy. Instead, the FTC can only target companies that engage in deceptive or unfair practices, such as failing to follow their privacy policies. "Cable companies and phone companies other than AT&T seemingly prefer what they consider to be weaker oversight by the FTC, rather than either the strong rules the FCC adopted last year or various state bills instead," Wood adds. (Last year, the FCC passed rules prohibiting broadband providers from drawing on consumers' Web-browsing histories for ad targeting without their opt-in consent. Congress invalidated those rules earlier this year, sparking state lawmakers in at least 10 states to introduce new broadband privacy regulations.) Many observers interpreted the appellate court's initial ruling as effectively depriving the FTC of authority to police any practices of broadband providers -- including their billing methods and privacy policies. Observers also said the initial ruling could leave broadband providers without federal regulatory oversight, if the FCC follows through on Chairman Ajit Pai's plan to scrap the 2015 decision classifying broadband access as a "Title II" common carrier service. That's because, the ruling suggests that even if Internet access is no longer regulated as a utility, many ISPs would nonetheless be outside the FTC's authority. Comcast and the other ISPs may now hope to weaken the argument that Pai's plan to de-classify broadband as a utility will leave the companies without federal oversight, according to Blake Reid, director of the Samuelson-Glushko Technology Law & Policy Clinic at Colorado Law. "My take on it is that it they're trying to head off at the pass an argument that the efforts to declassify Internet service providers under Title II will result in this regulatory gap," he says. He adds: "It's pretty striking nevertheless to see a bunch of Internet service providers arguing that a federal regulator should have authority." Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH June 27, 2017 at 05:48PM Revolving Door: Parker Succeeds Brien As CEO Hearst's iCrossing http://ift.tt/2tlSXst Mike Parker has been named CEO of Hearst’s iCrossing. He succeeds Nick Brien, who is leaving for Dentsu Aegis as CEO Americas and US. Parker joined iCrossing as head of its West Coast operations in 2015. Parker was also responsible for the agency’s global mobile marketing practice and digital media partnerships. He was appointed president, U.S., in 2016, managing the strategic, creative and commercial success of the agency’s offices across the country. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH June 27, 2017 at 05:20PM |
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