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TIME Tells All: Consumers Want More Custom Marketing Content http://ift.tt/2sZWcD8 Two in three consumers have greater trust in custom content than traditional advertising, according to a new study conducted by Time Inc. aimed to understand how audiences respond to and engage with custom content. “In addition to trust, the study, which garnered insights from over 17,000 GenZ, Millennials and Gen X respondents, reveals that custom content is perceived as thoughtful and provides value,” reads the report summary emailed to MMW. The study results include the following insights:
“Our study shows that consumers are very open to custom content as a more relevant, creative and interesting way for brands to connect,” said Chris Hercik, Senior Vice President, Creative + Content, The Foundry @ Time Inc. “At the Foundry, we think of consumers’ needs and desires throughout the design process to create campaigns that are engaging and thought-provoking.” The post TIME Tells All: Consumers Want More Custom Marketing Content appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG June 28, 2017 at 05:03AM
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