https://ift.tt/2QOB5kW
10 Massplanner Alternatives to Get More Instagram Followers https://ift.tt/2Djf3yN Massplanner was a social media automation tool for Instagram and other social media platforms. Though it was one of the best in the industry at the time, it shut down in May 2017, leading its users to find alternatives for post scheduling and follower growth. Post scheduling isn’t that difficult, and now many of the social networks have options built-in to their platforms – but it is still time-consuming. If you are still struggling to find something to replace Massplanner with, here are 10 alternatives that will help you get more Instagram followers. And as an added bonus, many of these platforms can be used with more than just Instagram, allowing you to get even more bang for your social media buck. 1. YoViralYoViral allows you to buy high-quality likes and views from real Instagram users. You can choose to have them all delivered immediately or at a rate of your choice. If you opt to purchase one of their monthly plans, the platform will automatically detect new uploads within 30 seconds and starts sending real likes to you automatically. This speed and convenience is why many influencers and brands are using this platform already. It has a two-click process and takes seconds to order. All you have to do is enter your username, then select the plan you want, then your order is delivered at your chosen preference. 2. ViralRaceWith ViralRace, you can buy 100% real and engaged followers, likes, and high-quality views. The platform pushes content to real, active Instagrammers who already like content similar to yours. The process allows ViralRace users to rapidly gain real followers and likes. You can choose between instant or gradual delivery, depending on your preference. It offers real engagement whenever you post, so it’s an ideal option for businesses and influencers who want to use social proof to reach the Discover page faster and to attract brand deals. 3. Follow AdderUnlike Massplanner, which catered to various social media platforms, Follow Adder is only available for Instagram. As an Instagram bot, it covers everything you may want to automate and use, such as scheduled posts, likes, followers, comments, and hashtag analysis searches. With it, you can follow users that are following accounts similar to yours so you can make sure you build an audience of followers that are part of your target demographic. This keeps everything relevant to what you’re promoting while ensuring the authenticity of the followers and engagement you earn. You can also use Follow Adder to run contests weekly, bi-weekly, or monthly, which can help promote your business and increase product sales. 4. JarveeIf you’re a Windows user, or willing to run a Windows virtual machine if you use Linux or Mac, then you can take advantage of the Jarvee social media automation software. In addition to Instagram, this program lets you automate Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Tumblr. You can schedule your posts across all your major social media platforms, and Jarvee will optimize the posting schedule so that your posts go live at the right time for maximum engagement. Instagram specific tools allow you to follow, follow-back, and unfollow real, targeted users. You’ll also be able to auto-repost, auto-like, comment, and delete posts. The platform also makes it easy to conduct hashtag and user research to build a targeted audience and manage your direct messages. 5. FollowingLikeNow known as FollowingLike II, this tool lets you run thousands of social network accounts across a number of platforms at the same time. These include Instagram, Facebook, LinkedIn, Reddit, Tumblr, and Pinterest. Features include: auto-follow, unfollow, follow back, like, unlike, pin, comment, share, add friends, video, send direct or private messages, and more. You can use the app to combine basic function modules or create complex workflows to execute automatically based on your needs. The software simulates human operation so you can keep your account in good standing with the social media giants. Because FollowingLike II doesn’t rely on the social platform’s API, the program isn’t limited by the site’s API. You can choose a plan for a single account, a plan for multiple accounts, or the full version that includes all features and functions for all supported platforms. Instagram actions include follow and unfollow, share photos or videos, like photos, unlike photos, comment on photos, send direct messages, Instagram user search, photo search, followers search, following search, unfollow back users, search photos by user, get the post author, get users associated with me, and home like. 6. HootsuiteHootsuite is among the most popular social media automation platforms because it works with Instagram, Facebook, YouTube, Twitter, LinkedIn, and more. Hootsuite allows you to manage all of that from a single dashboard. The platform builds personas and profiles for your followers so that when someone sends you an email, direct message, or comments through one of the profiles you’ve attached to the system, it’s added to the persona in your system. If the user sends you another contact message on another platform, Hootsuite cross-checks and finds their persona and adds the comment there, too. This allows you to keep all your communications in a single place to eliminate potential issues with cross-communication. It’s worth noting that Hootsuite does not actually make the posts to Instagram, and instead allows you to create and schedule the posts, and then sends you a notification when it’s time to post since there is no posting API. As such, you’ll need to be available to actually push the post live at the scheduled time, and if you do not do so, no post will go onto Instagram. You’ll also have to copy and paste the caption you create for the post. Compared to other social media automation tools and Massplanner alternatives, Hootsuite is also really expensive, because the free version only works for up to three profiles. After that, you’ll have to pay $20 a month to manage 10 profiles, and at $500 a month, you’ll still only be able to manage 50 profiles. 7. CombinCombin, originally known as Syneract, is another Instagram-only tool, but it offers scheduling, automation, and analytics. Though it’s only geared toward managing a single Instagram account at a time, it’s a good Massplanner alternative for people who were using it mostly for a scheduling tool rather than an Instagram bot, but both options are available. The starter account is free but only allows for a single Instagram account with 50 results for posts, 25 search results for users, and 100 daily actions. From there, you’ll need to pay $10/month for the growth plan. If you want more, you can increase the plan. If you want to add the scheduler, the free option allows you to schedule 3 Instagram posts per week, up to 15 Instagram Stories per week, with location tagging and bulk image uploading. Paid plans start at $7/month for the scheduler. You’ll have to sign up for both products individually if you want to use them both. The Growth tool allows you to grow your Instagram audience, target certain people for you to follow, machine learning user analysis, advanced Instagram search, repetitive action automation, and more. The Scheduler tool allows you to plan and schedule both Instagram Post and Instagram Stories. You can create dozens of stories with a single click, and style your Instagram grid layout. Combin is a software available for Mac, Windows, and Linux devices that run the Ubuntu operating system. 8. SocialPilotSocialPilot is an automation tool for easier social media management. It allows you to connect and manage 50 or more social profiles on each social network from a single dashboard. Not only can you upload up to 500 posts with bulk scheduling, but you can get important analytics information to see how your growth is going. You can also share the account with team members so other people can complete social media tasks. Plus, you can review their posts and updates before approving them for scheduling. The tool also allows you to respond to comments, messages, and posts across Facebook Pages from a single Social Inbox, so you can have conversations in real-time. Short on things to post? SocialPilot includes content curation, discovery, and custom feeds so you can get relevant and evergreen content from across the web, delivered directly to your account. You can schedule it on your list and allow it to reach your targeted audience. Add RSS feeds to put your favorite blogs in auto-sharing mode. If you’re more a visual learner, you can visualize your social media strategy on a calendar – with the calendar tool comes in handy when you want to keep track of your posts on various accounts. It’s also possible to reach a wider audience by boosting your Facebook posts directly from the SocialPilot dashboard if you have your Facebook Ads account connected. This makes for a seamless ad management experience. With the browser extension, you can schedule and share content from anywhere on the internet, and with native mobile apps, you can schedule and manage your content from your mobile device using either the SocialPilot Android or iOS app. 9. OneUpOneUp is a web-based tool so you do not have to download a program to your computer and do you do not need to have OneUp running for it to post. With this platform, you can easily schedule and automatically recycle your social media posts. One thing that sets this platform apart from the other alternatives on this list is that allows you to schedule Google My Business posts to help you boost your appearance in Google’s local business results. None of the other scheduling and automation tools on this list offer Google My Business as an option, though many still advertise offering Google+, which is now a defunct platform. OneUp allows you to categorize your content so you can manage it without needing a content calendar template or spreadsheet. You can schedule your posts in seconds with a drag-and-drop visual calendar and the categorized queues. You can schedule your posts to automatically repeat at your chosen interval, or you can auto-post them via RSS feeds. There’s a bulk uploader so you can upload and schedule multiple posts at once – allowing you to plan for the week or month in a matter of minutes. With the video and GIF uploader, you can natively add videos and GIFs to your posts. Not only does the platform work for Instagram and Google My Business, but it also works with Twitter, Facebook, LinkedIn, and Pinterest. Pricing starts at $9/month after a 7-day free trial. 10. InstatoThis is an Instagram bot that allows for total Instagram automation. You can automatically gain followers, schedule posts, keep an eye on hashtags and check locations. It also allows you to reply to comments on your posts automatically. To make the most of the bot, all you have to do is find the right settings for your account. If you’re in charge of multiple Instagram accounts, you can easily manage multiple accounts from a single dashboard. There are several packages to choose from, almost tailor-made to suit your needs. Depending on your available budget, you can choose the packages that work best for your business. Plans range from $29.95/month to $99.95/month and can be canceled at any time with no fee. Instagram automation tools help make it easier to grow and manage your audience and content, so you can spend more time creating the content to support your marketing campaigns. None of these tools are meant to completely replace creating content and engaging with your audience, however. Make sure you still have time every day to take at least a few minutes to check and make sure everything is running smoothly. This way, if you notice something is out of whack or doesn’t post according to your original plan, you can address it quickly, rather than potentially alerting your audience to the fact that you’re using automated bots, and not really paying attention to the account. The post 10 Massplanner Alternatives to Get More Instagram Followers appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 26, 2019 at 12:54AM
0 Comments
https://ift.tt/33dUjTO
Top Digital Marketing Trends For 2020 https://ift.tt/2pQ0IH3 Digital advertising is evolving each day with advances in technology and increased demands from consumers. Marketing techniques that may have worked a few years ago are no longer viable and could hurt a brand more than help boost awareness. Businesses have to constantly stay up to date with the new digital marketing trends to remain ahead of their competition and keep up with constant search algorithm updates. The companies thatembrace innovation are the ones that disrupt the world of advertising and are the ones seeing the biggest gains. Below are some important digital marketing trends businesses should implement in 2020 to increase revenue and reach a broader digital marketplace. “Authenticity is ignored by most SEO agencies,” states Dan ODonnell, owner of Crevand SEO, a New Hampshire search optimization agency. “Cookie-cutter approaches or pre-packaged marketing plans just don’t work anymore. Consumers are demanding more from brands.” Chatbots can easily be integrated into applications, websites and social media platforms. Many brands also use chatbot technology to gather data from the web to be used for implementing better marketing strategies based on demographic data. 3. Social Media Is Taking Over
One aspect of voice search that poses problems for marketers is that voice-search technology returns a single result for each query. Search engines return multiple results for each search query and consumers have the ability to quickly glance at numerous results and select one of many options. A number three ranking position in a search engine results page generates site traffic. With voice search returning only a single result, a brand must be in the top position to gain any attention.Consumers are content letting a computer make their selection for them and diminish their power to make their own decisions. All of the branding, marketing, and industry positioning goes out the window if the voice search algorithm does not select a particular brand first. Based on multiple variables, some of which are reviews, pricing, product return rates, purchase history and click through percentages, a computer delivers the best option to a consumer. But what if the variables the algorithm uses are not the same variables that a consumer uses to rate products or services? As technological advancements continue to shape the digital marketing industry it will require businesses to be more creative in their approach to reaching consumers and demand a much larger effort of grasping changes in user-behavior on marketing platforms. The post Top Digital Marketing Trends For 2020 appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 25, 2019 at 10:08PM Someone hired Mark McGrath and Anthony Scaramucci to break up with their boyfriend on Cameo11/25/2019
https://ift.tt/35CpA4y
Someone hired Mark McGrath and Anthony Scaramucci to break up with their boyfriend on Cameo https://ift.tt/2XNUvYB A man named Brayden has had a rollercoaster of a past few days. Bad news: His relationship ended. Good news: Sugar Ray's Mark McGrath broke the news. Better news: Anthony Scaramucci broke the news, too, and the whole thing is probably an enormous prank. A video has been circulating on Twitter that allegedly shows Mark McGrath (of Sugar Ray) breaking up with Brayden on Cheyenne's behalf via Cameo, the app where users can pay celebrities to send personalized video messages to their contacts. Each celebrity charges a different rate. McGrath's (as in, the guy from Sugar Ray) is $100 per video. McGrath seems a little — just a little — uncomfortable with sending a breakup video, but he manages the emotional complexity of the situation pretty well. He even draws a parallel between Brayden's relationship and his own marriage, which is a weird move but also quite sweet. "[Cheyenne] wants you to know that you mean a lot to her ... but she's having difficulty staying in this long-distance relationship," he says. "It's tough — I've been on the road for years, and I've been with my wife a long time, and the biggest obstacle in our relationship is the distance between us." "You never know what the future may hold!" he adds. McGrath is, blessedly, also sensitive to the stressors in Brayden's life. For one thing, Brayden is working on his thesis, which is an enormous source of anxiety even if your girlfriend hasn't chosen to use Sugar Ray's Mark McGrath as a proxy in your breakup. "Probably not the best timing, Cheyenne, if he's doing his thesis," says McGrath. Still, he encourages Brayden to stay positive. "If you're working on a thesis you've got a good life ahead of you," he says. Good point! He also conveys his hope that he, Cheyenne, and Brayden can all hang out one day, which sounds like it would be uncomfortable but perhaps not as uncomfortable as the current situation. Hilarious, right? Well, there's more where that came from. White House communications director Anthony Scaramucci, who is also on Cameo, apparently sent a very similar video. Same scenario, same Cheyenne, same Brayden. The Mooch's take on the situation is a lot less optimistic than McGrath's, but it's also more realistic. At the very least, he seems to understand that Brayden's situation absolutely sucks — especially when he's mid-thesis. "Listen, it's a bummer. I'm sure you were really into her," he says. "But the truth of the matter is, it's a message. Life goes on." Like McGrath, he also takes a moment to compare Brayden's life to his own, except instead of marital troubles on tour, he invokes getting fired from his White House job after six days. "If you're having a bad day just think of my ass getting shot up in the White House, blown to pieces, and my life. It'll put it into perspective for you." Fair point and incredibly disturbing imagery! So, is there a Cheyenne? Is there a Brayden? Perhaps not. But, more importantly, have you figured out which of the world's top two celebrities (Mark McGrath and Anthony Scaramucci) you'd choose to end your relationship for you? Probably. At the very least, this was a moderately successful prank or viral marketing stunt — even if it cost a minimum total of $200. We're sure there are more Brayden/Cheyenne videos where those two came from. And if anyone is actually working on their thesis, good luck to you in this busy time. We've reached out to Cameo for comment and will update if we hear back. Social Media via Mashable https://ift.tt/2DCFv97 November 25, 2019 at 04:25PM
https://ift.tt/2pOTHpX
Top Marketing Tips and Strategies for Security Companies https://ift.tt/2QWiDa2 Marketing security can be a tough sell. It’s a service that people may need but are wary to commit to because it carries the negative connotations of being robbed. Companies also don’t want to resort to fear-mongering, which can be unethical if taken to extremes, so it’s best to find your target and try to put a positive spin on your advertising. Let your customer know you’ll take care of the security so your customer can concentrate on the business. So, we spoke with a security camera provider in GetSCW to check out some strategies that can be used in this industry. Testimonials and Referrals Ask customers to provide testimonials that you can use on your corporate website and in advertising. This provides credibility for your company and an example of a positive history. Another way to gain positive, and free, marketing is to ask satisfied customers for referrals. It’s a simple step but one owners of many smaller companies often ignore or are too shy to do; just leave extra business cards. Find businesses that are in a similar field or cater to a similar target audience — for example, a private investigator who doesn’t do security or a limo service that caters to wealthy clients — and agree to refer customers to each other. Find Your Niche Take a look at the background and training of your employees. If there are common themes — for example, if many employees are former police officers — mention that in your marketing. If your business often takes private patrol contracts for neighbourhoods, position the business as patrol security firm in ads that target neighbourhoods. Try not to mention more than a few specialties in your advertising, though, as doing so may confuse your target market. Website Many people turn to the Internet for research before calling companies. Ensure that your website is up to date and easy to navigate. To maximize the number of visitors to your site, incorporate keywords and phrases, such as “private security services” and “security guards.” Also try to incorporate local terms potential clients would use, such as “Birmingham security firms” or “Tampa private security company.” This makes it more likely that local customers will find you close to the top of their search. Blogging Blogging is a smart way for the head of a company to establish himself as an expert in the field. It increases name recognition for the both the blogger and the company. A blog can offer security tips, news and company information, sharing news about awards and other company achievements. A Twitter account provides links to blog updates also can help drive people to the website, increasing traffic and the number of potential customers. Pay Per Click Advertising Many security companies find that pay-per-click advertising is a great way to go. This option allows you to get at the top results of the search engines. You have to pay for the advertising, but depending on the keywords you’re targeting, it can be cheap or extremely expensive. You need to look at your competition and the PPC prices. It’s a good idea to research a number of keyword options to ensure that you’re not going over budget on your marketing. The great thing about PPC marketing is that you can set it up and find out what is working for your company and what isn’t. You can make changes to your advertisements to ensure that you’re getting the most for your money. The post Top Marketing Tips and Strategies for Security Companies appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 25, 2019 at 01:15PM
https://ift.tt/2QOQKRu
Neighbor to Neighbor: How to Market a Small Town Business https://ift.tt/2XLxCp1 Trying to promote a small town business? Looking for ways to get new customers to your local business? If you don’t have the number of customers you want coming to your small town business, you may need to boost your marketing efforts and start thinking outside the box. Luckily, there are a variety of ways to promote a business in a small town that can get you results and help your business start thriving as it should. Below we’ll tell you how you can market a small town business successfully. 1. Use Local SEO TechniquesOne of the best things you can do to market a local small-town business is to make use of local SEO tactics and techniques. Even if your business is small it’s still important to have a great website that showcases your goods and services. Once you’ve launched a website, you’ll also need to use SEO techniques to get more visitors from Google and other search engines. Local-specific SEO tactics include signing up for a Google My Business (GMB) page, using local keywords on your site, and getting positive reviews for your business online. You should also ensure that your site is completely mobile-responsive so that people who are searching for your type of business while on-the-go in your town can easily find your business. 2. Try PPC AdvertisingIn addition to using SEO techniques, you should also consider making use of pay-per-click (PPC) advertising online. PPC ads can allow you to target your potential customers easily and effortlessly and you can easily target potential customers by location. You can also use other targeting features as well to target the specific audience that may be interested in your goods or services. PPC advertising is also very cost-effective, and unlike traditional marketing methods, you’ll often only pay for the actual results you get. 3. Add Your Business to Online DirectoriesIf you want your business to do well locally then it’s important that you make use of online directories such as Yelp, Foursquare, and City Advisor. These sites are a great place to add your business listing and many people use these to find goods and services in a specific location. Being on these sites will make it more likely that customers and clients will come to your physical business location as well. Especially important is to make sure that your satisfied customers are leaving positive reviews for your business on these sites. Ask satisfied customers to leave reviews for your business on Yelp, Facebook, Google, and other online directory sites so that word about your business will spread. 4. Get Local Media and Press CoverageAnother way to do well with your small town business is to try to get local press coverage. If you have any interesting changes going on with your business or if you have an important story to tell you may be able to get some coverage from media outlets. Try sending some of the local media outlets a press release from time to time and try to get in touch with someone at your local paper. Reporters and editors are often starved for things to write about so they may be happy to hear an interesting story about your business that they can add to their magazine or newspaper. 5. Use Referral MarketingWord-of-mouth marketing and referral marketing can also be incredibly beneficial for marketing a local business. Try to find some ways that you can make use of word-of-mouth to spread the word about your business. Online reviews and testimonials may be one piece of the puzzle but there are other options as well. You may want to start a referrals program in which you give discounts to customers who send friends and family your way. If you operate an interstate moving company, for example, you may want to give a discount to the person who referred your business as well as to the person they referred to you. Even a small referrals discount can have a big positive effect on getting your business results and building your reputation within your community. 6. Give Away Promotional ItemsGiving away freebies and promotional items can also be helpful for marketing your business withing a small local community. Remember, however, to start small with this as you don’t want to have an endless pile of koozies and pens collecting dust in a storage room. Simply handing out a few items at a local event or at a special event at your store or business can work wonders and can get a lot of people to come into your door. It can also be very helpful for improving brand recognition. 7. Get Involved With Your CommunityAnother great way to do marketing in a small town is to be sure that you get involved with the local community. Getting involved with local fairs, festivals, football games, and charity events or even sponsoring them can help you to get your business name out there while also doing good in the community. Getting involved with local events can help to increase word-of-mouth and can go a long way in boosting brand recognition for your business. By doing marketing in this way, you’ll also avoid being pushy with your marketing strategy but will still get your name out there at the same time. Using These Tips to Market a Small Town BusinessIf you’re trying to market a small town business you should be happy to learn that there are plenty of ways to do it. By using the tips above you’ll be able to promote your business and get the steady stream of customers that your business needs to succeed. Looking for more business tips? Keep exploring our blog now to find more helpful business advice and tips. The post Neighbor to Neighbor: How to Market a Small Town Business appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 25, 2019 at 08:24AM The 6 Biggest SEO Mistakes That Are Keeping Your Business From Skyrocketing https://ift.tt/2sfSb12 Google has a reward-and-punish system when it comes to ranking pages. As much as it loves good content and relevant pages for searched keywords, Google’s algorithm is equally dedicated to derank or sometime deindex sites with poor SEO. While you want to implement all the best SEO practices you also want to sidestep the bad ones that can hurt your traffic. The following are 6 biggest SEO mistakes that are keeping your business from reaching its full potential. Not Getting Help From a Reputed SEO CompanyPerhaps nothing else sums up the importance of hiring a good SEO company than the popular saying, “a bad friend is worse than an enemy.” You are much better off not hiring an SEO company than hiring one that implements obsolete tactics or adopts risky ways to get you traffic. There are plenty of “SEO firms” who are out there for quick projects. Meaning they neither have the expertise nor the intention to make any long term positive changes for their clients. They keep on implementing cookie-cutter SEO campaigns for all their clients without really understanding the goals and industry requirements. A lot of these companies also measure their success by metrics and parameters that make no difference to the bottomline of the businesses they are serving. Long story short, stay clear of shady SEO firms and know how to identify reliable SEO companies. Client reviews on independent listings sites are a good place to start. Adding Dates to URLsThe problem with having URLs with dates on them is that Google believes that the content is only relevant for that particular year. This means the content created loses its value over the years. Unless you keep on changing the date and keep on updating the content, which is impractical. A lot of the times the dates in the URLs are auto generated by WordPress and other CMS platforms. You need to make sure to remove them when uploading a new post. Deprioritizing User ExperienceIt’s not just targeting the right keywords and implementing a killer PPC strategy to draw in traffic. It’s also about ensuring that people who do end up in your site stay there and keep coming back. That’s where user experience comes in and Google is prioritizing that over other parameters when ranking sites. If people visit your site and then instantly hit the back button to go back to the search page, Google considers the content of that page to be irrelevant. If it happens time and time again then Google may derank the page for the searched phrase. There is no quick fix to the user experience issue. Some sites have huge chunks of text written in small fonts and a boring language that causes users to bounce. While others may have an outdated design that’s failing to resonate with the audience. Not Focusing Enough on Creating Interesting ContentForget keywords, forget the nitty gritties of SEO and digital marketing. Are your blog posts interesting? Do they really solve a problem that hasn’t been solved before? Is the content written in a way so that it appeals to all and in a font size that’s comfortable to read? All of these factors play a critical role in ensuring your blog posts get enough traffic and social shares. Apart from creating interesting textual content, try and add custom vector designs to convey what you are trying to say visually. Add infographics or videos whenever there is an opportunity without making it seem forced. Really go in-depth and create content that’s interesting to the influencers in your business. Exclusively Targeting Highly Competitive KeywordsTargeting highly-competitive keywords can be a waste of resources, especially if your business site is not an authority site. It has little hopes of outranking the established sites that have tons of content on that search term. A better approach is to make a list of low-competition keywords and get a flow of traffic for those search terms. Once your site gets some momentum, start targeting mid to high competition keywords to witness a boost in traffic. Forgetting Those Long-Tail KeywordsWhile it’s important to shoot for those high-volume primary keywords that are relevant for your business, it’s also a good idea to go for the long-tail keywords. Long-tails are easier to rank for as they are usually less competitive. Long-tail keyword variations can also be used to target people who are searching for specific services and products and are much more likely to convert. The post The 6 Biggest SEO Mistakes That Are Keeping Your Business From Skyrocketing appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 25, 2019 at 08:24AM
https://ift.tt/34iRZw9
How to Use Facebook Ads to Promote Limited-Time Offers https://ift.tt/34eIJci Do you want to promote limited-time offers this holiday season? Wondering how to create an automated Facebook ad sequence to deliver daily specials? In this article, you’ll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive offers. Prepare Your Holiday Campaign Assets in AdvanceThe holiday shopping season in the U.S. is typically launched on Black Friday—the day after Thanksgiving—which is always on the fourth Thursday in November. Because this is the biggest shopping day of the year, most businesses offer significant savings on their products to compete in the gift-giving extravaganza. This phenomenon isn’t limited to the U.S., though; the holiday fever extends around the entire world to boost sales. To stand out from the competition this holiday season, consider running Facebook ads to promote limited-time offers. There are several options to time the countdown of your offers, including:
Any number of shopping days until the gift-giving celebrations of your choice would work. To maximize potential sales, use a multi-faceted solution that involves Facebook video and retargeting ads to deliver your offers automatically. A few days prior to your campaign going live, you’ll need to have the following areas covered:
Follow these steps to set up your automated holiday campaign for success. #1: Design Your Facebook Ad CollateralYou’ll need one trigger video ad and one additional ad for each day of your holiday campaign. To visualize this, in a 12 Days of Christmas campaign, you’d need one trigger video ad and 12 additional product ads. Design these ads in advance. Below is an example of a trigger video that could work well to garner attention for your holiday campaign. To optimize your video for all placements, keep it between 5 and 15 seconds so it will run anywhere that Facebook places ads. You can also change the parameters of your video to square or vertical for better viewing on the Instagram feed and Stories.
When creating images and videos for your series of ads, make sure the content is cohesive by sticking to a similar theme throughout all of the ads. This will increase the likelihood that people who watched your initial audience-building video will recognize your daily campaigns that remind them that your sale is live and active. The following images were created in Canva with free photos and text overlays. Keep your visuals simple and bright to capture attention more easily. #2: Run a Facebook Video Ad to Populate Your Custom AudiencesFor this type of promotional ad campaign, it’s a good idea to create a few custom audiences in Facebook Ads Manager to reach the people who are looking for your promotions. Custom audiences are warmer audiences that are already familiar with your brand. They’re much more likely to buy from you than a perfect stranger who’s never heard of your company. One of the fastest ways to build Facebook custom audiences that you can later retarget is to run an ad campaign with a video—this will be your trigger ad. A slide show video that highlights the upcoming specials you plan to promote for the holidays is a great way to raise awareness about your campaign. You can choose to target a saved audience based on the theoretical demographics, psychographics, and other interests of potential customers; lookalike audiences of existing customers or followers; or existing audiences based on website visitors, page post engagers, or contacts in your database. You can create a variety of custom audiences including:
If you want to remarket to people who have visited your website previously, you must already have the Facebook pixel installed on your site. Facebook lets you target people up to 180 days (6 months) after they’ve visited your website. #3: Set Up Your Automated Multi-Day Facebook Ad Retargeting CampaignTo enhance the chances of people visiting your site during the holidays, you can mimic the delivery of a daily email sequence with a Facebook ad sequence that’s triggered by your initial video ad. This method of advertising can vastly increase the visits to your online store to see what you’re promoting because the ads will be forced to the top of your audience’s social feeds or placed strategically within articles, games, or other apps via the Audience Network. Your ad sequence will start on the first day of your sale, promoting the specific items that are on special for a limited time. Be sure to have your website ready for these holiday price changes, or set up coupon codes that only work on the days in question. Be sure to include any applicable coupon codes in your daily ads, or on the product pages themselves with the dates they’re valid. Set up the ads for each day of your holiday campaign. You’ll retarget these daily ads based on either video views (of the trigger video) or link clicks to the landing page (in the video ad) in separate ad sets. Keep in mind that your retargeting audience size must be large enough for Facebook to spend your budget. Sometimes Facebook won’t spend the whole budget set for ads unless the objective is broad enough or the audience is big enough. This is something you’ll get a feel for once you’re used to running ads. Get Expert Social Media Marketing Training!Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. Sale ends Tuesday, November 26th, 2019.CLICK HERE TO LEARN MORETo make sure your ads will deliver enough impressions and reach your audiences, you may want to set up one campaign with the Reach objective, and then duplicate the campaign and change the objective to Traffic or Video Views (if the media is video). Be aware of any changes you need to make throughout the campaign, ad sets, and ads when you change the campaign objective. If your warmer audience is larger (such as tens of thousands or more)—or you decide to market to a cold audience—you may want to use the Conversions objective with the purchase event chosen for optimization from the ad set. To do this, you must also have the purchase standard event code on the purchase confirmation page that people go to after they check out from your shopping cart. It’s helpful to put the value of the products in the code as well (if your system allows for that) so you can see the actual return from your ads in your Facebook ads reporting tool. Remember, the purchase standard event code must be placed after the Facebook base pixel code or immediately after the body code. Here’s the purchase standard event code:
Note that when optimizing for purchase conversions, Facebook will automatically select people in your audience to send your ads to first who are more likely to convert, which is great for a larger audience. However, this may not be ideal if you consider most of the people in your audience are as likely to buy as anyone else because they’re a more familiar audience, such as a custom audience of those who already know your brand. There are two ways to make adjustments for this on a campaign with the purchase conversion objective:
#4: Schedule Your Complete Facebook Campaign in Advance to Ensure Approval by FacebookSchedule all of your Facebook ads ahead of time to run on the days you’ve set up to ensure they’re approved ahead of time. Facebook can be finicky and slow when approving your ads so keep these policies and guidelines in mind:
You can find more guidelines about Facebook’s ad approval process here. Facebook’s advertising policies are available here. If your ads aren’t approved, take action as quickly as possible to correct them based on the information provided by Facebook, and then resubmit them. Further disapproval may require getting on chat support or going back to the drawing board. Pro Tip: Collect Email Addresses to Follow Up With RemindersWhen placing your Facebook video ad, make sure you send video viewers to a landing page where they can give their email so you can remind them of what items are on sale during your campaign. It’s always a great idea to send them to a thank-you page after they sign up for your list so you can entice the visitor to check out your store or take the next step in your marketing funnel. On that thank-you page, add the lead standard event code below your Facebook base pixel code to measure that action appropriately. Here’s the lead standard event code:
Be ready with a fun, welcoming email to send to new subscribers asking them to mark their calendars and visit your online shop for items they’d like to bookmark for the sale. Set up an email sequence that will start on the first day of your sale promoting the specific items on special for a limited time. Send additional emails every time something new is on special. ConclusionNow that you know what to do to grow an audience quickly with Facebook video ads, capture subscribers for your list, and set up remarketing ads, consider staying in touch with your audience by sending them valuable information throughout the year. Regularly reaching out to your audience with something educational or entertaining will help you stay top of mind when someone is looking to make a purchase. If you run a pet store, for instance, you could provide dog training tips, information about how to help a cat get rid of those pesky hairballs, or instructions on how to make a safe and sturdy cage for guinea pigs and rabbits. There’s no need to produce new content for everywhere you post. Repurpose educational content from your blog to your Facebook page, to an image on Instagram, or a quote on Twitter. Email links to your blog and other social channels to keep your subscribers actively clicking. Regularly advertise valuable information throughout the year as well so your audience is much larger by the time the holidays come around again for your next limited-time offers. Discover the latest tactics and master social media marketing in 2020! Don't miss this event! What do you think? Have you set up an automatic Facebook Ad campaign for your business yet? What tips can you provide? Share your thoughts in the comments below. More articles on Facebook ads:Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p November 25, 2019 at 05:06AM
https://ift.tt/35uexKw
20 Thanksgiving horror stories from Twitter to stress you out before the big day https://ift.tt/37Aqznm Thanksgiving dinner is high-stakes. It's labor-intensive. And people have a lot of opinions about it. Basically, it's a recipe for disaster. As home cooks across the country prepare their fridges for this year's feast, stories of Thanksgiving dinners gone wrong are also popping up on Twitter. Take them as funny anecdotes or serious warnings, but please take that Pyrex off the stove and don't forget to defrost the turkey this year.
Good luck out there. Social Media via Mashable https://ift.tt/2DCFv97 November 24, 2019 at 01:36PM
https://ift.tt/2QOAVKr
Hamed Wardak And Valen Of Wicked: A Dual Identity https://ift.tt/2qEwM13 Hamed Wardak grew up a gifted child who showed promise of a unique intellectual prowess at a very early age. With a short and varied professional life behind him, Hamed Wardak has not only demonstrated intellectual courage, but chameleon-like agility of thought combined with a focused, creative approach to his professional assignments that commonly places Hamed one step ahead of the curve. When Success Is Engrained From the BeginningHamed Wardak was born the son of Defense Minister Abdul Rahim Wardak in Kabul, Afghanistan, in 1977. He spent the better portion of his developmental years between Pakistan and the United States. Hamed Wardak graduated valedictorian of his class at Georgetown University in 1997, earning a degree in Government and Political Theory. Hamed Wardak was also the first student from Georgetown University to receive the prestigious and historic Rhodes Scholarship upon graduating. Following his reliable educational performance in the United States, Hamed Wardak immediately return to his native land of Afghanistan to help those that were in need during the Afghan Civil War. After fighting the good fight for his country’s freedoms, Wardak promptly returned to the USA and positioned himself quickly as a business leader with global reach working for corporate heavyweights like Merrill Lynch and Technologists Inc. Technologists, Inc. acted as a social architect and contractor for the United States Government, constructing and sustaining business development endeavors in connection with the US Department of Defense and the United States Agency for International Development (USAID). Under Hamed Wardak’s authority, Technologists, Inc. generated $44 million in design and manufactured numerous international deals to benefit Afghanistan. The Entrepreneurialism of Hamed WardakAbsorbing many lessons from the corporate world, Wardak saw a creative adventure at his fingertips. Taking a sharp right turn from the corporate monologue, Wardak embraced his entrepreneurial readiness and moved on to create his clothing line, Ludas Athletics, specializing in athletic apparel. Hamed Wardak spent his days planting and watering the seeds of his growing business, but when the entrepreneur finished at the office for the day, Hamed Wardak did not quit there. Wardak picked up his socially-attuned pen and began moonlighting as a contributing editor for The Huffington Post. Undercover PhilanthropyFurthermore, Ludas Athletics was not your run of the mill apparel brand. Hamed Wardak strategically built and used his new business as a platform to raise global awareness of many philanthropic efforts that Wardak had begun to work and fight for from a very early age. Hamed Wardak became an instrument of change for the refugee population of the world, devoting not only his time and innovative ideas to their plight but by reserving Ludas Athletics profits for the UN refugee agency, UNHCR. As far as philanthropy is concerned, Wardak assists in easing the lives of suffering refugees displaced from their homeland just as he was at a young age. Wardak also devotes a portion of every week developing educational opportunities for the underprivileged and underserved youth across the globe. This charitable work consistently colors and refocuses Wardak, driving him to make the life-altering professional choices that he has made. When asked how to build a successful business, Hamed Wardak emphasizes that it is critical to find the best possible talent, no matter the enterprise. Moreover, he believes the best possible talent should come equipped with a giving heart ready to work hard in pursuit of both professional and philanthropic achievements. Wardak believes many young people are moving into the professional workforce today who have an army of highly-developed skills and a giving, empathetic nature. Still, employers do not always take the time or make an effort to seek them out. What Keeps Hamed Wardak Motivated?So much success at such an early age begs the question: How does Hamad Wardak keep himself motivated? He says that doing well comes, in part, from feeling well and taking good care of oneself both physically and from an emotional perspective. He follows a strict physical regimen that includes early morning sessions at the gym that can run up to three hours or more. Wardak also uses his passion for his work, the techno/electronica music that Valen of Wicked creates every day to energize and excite him. Who is Valen of Wicked?Today, Hamad Wardak produces cutting-edge and culturally-focused techno music. The name of his performance alias is Valen of Wicked. Valen of Wicked’s musical landscape is raw yet painstakingly-created, angry yet thought-provoking, and full of the passion that fuels its creator. “Valen” symbolizes the honor and courage of Wardak’s character forged by the many challenges he has overcome in lif0e thus far. “Wicked” taps into the darkness rooted inside all of us. In the case of Hamed Wardak or Valen of Wicked, this darkness begins to shine as he channels it into a mesmerizingly authentic musical supply that can be heard throughout the world in techno music venues from New York City to Rio, from Ibiza to Hong Kong. Creating high-quality electronic music takes a broad skill set and a significant amount of discipline. Hamed Wardak infuses those qualities along with fastidious self-control and hungry determination that helped him succeed in the business pursuits of his early years directly into his musical endeavors. With a youthful mastery of the software applications, sound production technique, and a deep understanding of the techno music panorama, Hamed Wardak, now Valen of Wicked, is, once again, has set himself ahead of the curve. Hamed’s hard work and focus are paving the way for Wicked to quickly becoming a staple within the electronic and international music niche. Meaning and enthusiasmThere are purpose and meaning behind the music created by Valen of Wicked. Wardak sees music as being key to communication between different cultures, and, when he mixes down the right beats, he is speaking a universal language. Additionally, Hamed Wardak believes that music can be an intricate part of any individual’s healing process, whether their pain is physical, spiritual, or a mixed hybrid. Valen of Wicked isn’t about merely entertaining; it’s about bringing people together and sustaining the soul. The Hamed Wardak BlogHamed Wardak’s newest pet project is a blog space that he only took on recently. Hamed Wardak Speaks, or The Hamed Wardak Blog focuses mainly on his new musical craft. Hamed and his team of writers curate all of the content on the site. The blog focuses on a unique and ever-changing electronica sound from every region of the globe. Wardak keeps a close eye on the present techno beat and how that is displaying itself. There is a new entry on Wardaks’ blog about the Iceland Airwaves Festival. Icelanders hold this annual event in Reykjavik and have since 1999. Iceland is a country with a population of only 350,000, so it may seem like an unusual place for an event that attracts the very latest and dynamic of the techno world, but that is the case. The country has a history of musical activism that dates back to the 1980s when alternative Icelandic acts like the Sugarcubes protested corporate destruction of the environment in the name of profit, imperialism, and social inequalities through groundbreaking art. Currently, there is tremendous unease in Iceland as traditional industries such as fishing and agriculture are losing jobs to automation. There is also a spirit of hope that the country can persevere through this time of change by focusing on attracting more tourists to their beautiful country. The Iceland Airwaves Festival stands as a central symbol of this national resilience, and it is attracting more and more visitors from outside the country, especially from Europe and the United States. Visitors come to the festival to hear techno acts and find themselves attracted to the rugged beauty of Iceland’s rugged landscape. The Reykjavik local government works with the festival’s organizers to create the best possible experience for all. When Will We See Valen of Wicked on Stage in ReykjavikPerhaps very soon, Valen of Wicked will get his chance to pay homage to this great country’s fight for their homeland. Hamed Wardak certainly knows a thing or two about that specifically harrowing fight. The post Hamed Wardak And Valen Of Wicked: A Dual Identity appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 23, 2019 at 07:08PM
https://ift.tt/2xZ1YIq
Facebook Lets Advertisers Control Where Ads Appear https://ift.tt/2OecVik Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new brand safety controls and transparency tools for advertisers, upcoming Facebook ad updates, and more with special guest, Kim Garst. Tune In to the Social Media Marketing Talk ShowListen to the replay of this week’s show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
About Our Special Guest
Use the timestamps below to fast-forward to our top stories in the replay above.
divider Facebook Introduces New Brand Safety Controls for Advertisers: Facebook unveiled a series of tools aimed at helping brands control the placements and context in which their ads appear on the platform, Instant Articles, and across the Audience Network. These new tools include account-level controls in both Business Manager and Ads Manager, improved delivery reports, dynamic content sets, and publisher white lists.
Facebook also announced a new safety partner, Zefr. According to Facebook, Zefr, a contextual data company, will work alongside DoubleVerify, Integral Ad Science, and OpenSlate “to help ensure the brand safety controls and tools can continue to serve advertisers’ needs.” Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020: As part of Facebook’s latest Graph and Marketing API update, the company announced plans to implement limits on how many ads a page can run at any time. Facebook notes that the ad limits will impact “just a small percentage of advertisers,” but won’t share more details about the limits until early next year. Facebook Rolls Out Responsive Ads With Multiple Text Optimization: Marketing Land reports that Facebook is introducing a new responsive ad feature called Multiple Text Optimization over the next few weeks. This new ad feature is similar to Google’s Responsive ads, which gives advertisers the ability to create, test, and optimize several alternative text options for headlines, ad copy, and descriptions all at once. Get Expert Social Media Marketing Training!Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. Sale ends Friday, November 22nd, 2019.CLICK HERE TO LEARN MORE
Facebook Brings Machine Learning Into Dynamic Ads Creation Process: Facebook is applying machine learning to help brands “automatically deliver more tailored ad experiences to each person” and create “personalized ads that can scale.” According to Facebook, this solution can be leveraged within Facebook dynamic ads created for catalog sales, traffic, and conversion objectives in Ads Manager or via the Marketing API. Facebook Adds More Monetization and Management Updates for Video Creators and Publishers: In addition to expanding Brand Collabs Manager and Facebook Stars “in the coming weeks,” Facebook is also introducing a new data visualization in Creator Studio called Traffic Source Insights. With this new tool, publishers and creators will clearly see how their content is distributed across Facebook and be able to optimize for each source. Facebook Adds Three New Tools for Fundraising: Facebook added three new tools to help non-profits raise funds across its family of platforms. These updates include Donate stickers for Facebook Stories and a “Donate” button for the Instagram profiles of nonprofit organizations. Facebook is also extending the ability to broadcast gaming charity live streams to more Level Up gamers.
Facebook Experiments With a New Meme-Making App, Whale: Facebook quietly released a meme-making app called, Whale, marking the social network’s “latest attempt to attract younger users.” Whale was developed by the New Product Experimentation team inside of Facebook and is currently only available via the Apple App Store to Canadian users.
Wikipedia Co-Founders Launch New Social Network, WT:Social: Wikipedia co-founders, Larry Sanger and Jimmy Wales, launched WT:Social, a social media platform to rival Facebook and Twitter. The new platform is being billed as “a news-focused social network” and will be run as a donation-funded non-profit.
Social Media Examiner founder and CEO, Mike Stelzner, signed up for WT:Social and shared his initial impressions of the site on his personal Facebook profile. Discover the latest tactics and master social media marketing in 2020! Don't miss this event! Want to catch our next show live? Click here to subscribe or add our show to your calendar. Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p November 23, 2019 at 05:07AM |
Amazing WeightLossCategories
All
Archives
November 2020
|