How to Be Successful on Social: Prime Your Pump!
In a previous post, I mentioned Napoleon, and how just as many battles are won through logistics and planning as by bullets and bombs. Success in battle, as in social media, comes from having an army of supporters before you even take one step onto the field.
But how do you begin to assemble that network in the first place? How do you command attention, convey authority and earn your followers’ respect? You have to look, act, and be the part. You must be confident, capable—ready to address the naysayers and yet leverage those who look to you for leadership. In short, you have to prime your pump!
Keep Your Followers From Getting Cranky
Remember those old hand-cranked water pumps you’d often see on farms or campgrounds? Perhaps you even grew up with one in your own front yard. Think back to a time when you ran to one of these pumps in thirsty anticipation of a cold drink, only to find that when you cranked the handle, nothing came out.
Along comes your friend who cranks the handle once and—whoosh! Out comes the glorious, crisp, cold water from what seems like the depths of the earth. From that point on, the water flows unabated. You drink with abandon with every new crank of the handle, and you can literally fill barrels with the rewards of your efforts. Getting thirsty yet?
Similarly, when you present yourself to the world on social media, don’t disappoint your followers by not being ready to provide value right away. Prime your pump so that when people come to visit they’ll reap the rewards of interacting with you on the first pull of the handle. Prepare your public profile and persona so that it clearly states your mission and your value to your target audience. Have a great picture that speaks volumes about you without having to say a word. Craft a snappy bio that doesn’t require a dictionary or a degree in fine arts to figure out. Above all, don’t make your audience have to do a bunch of work before you provide them a payoff.
A Primer in Personal Branding
Pop quiz: think of a soft drink. Now think of a running shoe. Chances are you thought of Coke and Nike, respectively. These brands have spent considerable money over the years so that whenever you think of getting a drink or going for a run you immediately think of their brands.
To achieve business or personal opportunities in the world of social media, we need to think of ourselves as our own personal brands. When our target audience thinks of the products or services we sell, or the ideals that we stand for, we want them to immediately think of us.
The good news is that with the power of social media, building a brand no longer takes millions of dollars and dozens of years. You can start building your personal brand and priming your pump by following the simple steps outlined above. Be ready for greatness, because greatness is ready for you!
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February 23, 2017 at 05:39AM
4 Advanced Automation Tools To Streamline Your Social Media Without Sacrificing Your Voice
According to Social Media Examiner’s 2016 report, “At least 90% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.”
Here’s what I say to that:
Automate as much of your social media marketing as you can, so that you do have time to test different strategies and find the approach that works best for you.
Automation Tools: The Key to Social Media Success
View automation like you would a new personal assistant. You know they’re there to relieve some of your workload, but you’d never send them into a meeting with your largest client and tell them to pretend to be you. Social media is just like that. The random tasks that require more data entry and repetition can be automated easily enough; everything else should be personalized.
Now, in terms of which automation tools you should use, I always suggest starting with the more affordable options first. If you’re new to the social game, it’s best to get your feet wet when first testing the waters. Here are my favorite cheap tools to get started:
Jetpack by WordPress.com
Jetpack is a fully-loaded plugin for WordPress that helps users automate a whole host of items for their website. One of those items, as you may have guessed, is social media.
Once you’ve downloaded the plugin for your website, visit the Settings tab within WordPress and click on “Sharing”. This is your new Publicize tool, courtesy of WordPress. It will enable you to:
As I said, too much automation is never a good thing on social. While it’s great to have a tool like this to automatically share your new content on social media, people will start to notice if that’s the only activity you’ve got going on.
Hootsuite is a great way to manage the activity on your social media accounts from a single platform. It’s also a fairly comprehensive tool when compared to some of the other social media management tools available.
So if you’re looking for a tool where you can:
Start with Hootsuite.
If you haven’t heard of Feedly before, this is what’s known as an RSS feed aggregator. In other words, if you enjoy reading content from 11 different websites, but don’t want to visit each site separately in order to do so, use Feedly.
People want to engage with businesses like they would with people. If your social media page shows post after post of your own content, your audience may get the sense that you only care about pushing your own agenda. But if they noticed that you share relevant and interesting content from other sources… Well, then, they’d see you as a well-informed and impartial thought leader who simply wants to talk about important matters, even if they don’t come from your own blog.
In other words, when you find something share-worthy on Feedly, add it to your Hootsuite.
Zapier works similarly to the Jetpack Publicize tool. The main difference is that Zapier automates the connection between a lot more than just WordPress and your social media.
Think about all the different ways you could connect your social media tools to everything else you use. Google, newsletters, WordPress, cross-social platforms, and more. Just create a Zap to make the connection, and you’ll be ready to go!
Social media has been the source of many headaches for marketers, entrepreneurs, and others just trying to figure out how to make this marketing channel work for them. Rather than spend too much time navigating the basics, automate as much of that as you can with the tools above. Then you can focus on being strategic about where to post, when, how frequently, and with whom you should share it!
The post 4 Advanced Automation Tools To Streamline Your Social Media Without Sacrificing Your Voice appeared first on Social Media Explorer.
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February 22, 2017 at 10:18PM
Facebook Rolls Out Major Video Updates: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Facebook Announces Autoplay Sound, Picture-in-picture View, and Other Updates to Video: Facebook rolled out four major updates “that make watching video on Facebook richer, more engaging and more flexible.” These updates include autoplay sound that “fades in and out” and the option to minimize Facebook videos to a “picture-in-picture view” as you continue to scroll through the news feed. Facebook also introduced a larger format for watching vertical videos on both iOS and Android devices and officially announced a new Facebook video app for TV. Facebook’s TV app is expected to roll out “soon” to app stores for Apple TV, Amazon Fire TV, and Samsung Smart TV “with more platforms to come.”
Twitter Features Periscope Video in Top Trends Section of Explore: Twitter announced that users will “now see Periscopes surfaced in top trends” section of the Explore tab. TechCrunch reports that live videos in this section “will be marked with a bright red ‘LIVE’ label for easy spotting” and will offer the same viewing experience as in Periscope “with the ability to heart and comment on the video content, as well as retweet.” As reported earlier this year, the latest version of the Explore tab now features “trends, Moments, search and the best of live video” but is currently only available on Twitter for iOS. On Twitter for Android, live Periscopes can be found in the Moments section.
Facebook Rolls Out New Job Posting and Application Features for Desktop and Mobile: Facebook announced that page admins can now “create a job post, track applications and communicate directly with applicants” on their business pages or through a new Jobs on Facebook section on the site. As with other Facebook posts, admins also have the option to “boost job posts to reach a larger or more relevant audience.”
Likewise, job seekers can just easily apply for jobs with a new “Apply Now” button found on Facebook’s job listings. This button generates a pre-populated form “with information from [the user’s] profile on Facebook.” However, Facebook notes that applicants will be able to “review and edit their information before submitting it” to a business. Facebook’s new job search features are rolling out to both desktop and mobile “over the next few weeks,” but are currently limited to the U.S. and Canada. Facebook hasn’t announced when these new job search features will be more broadly available.
Our Take on Top News This Week
In this week’s show from Friday, February 17, 2017, Michael Stelzner and guests discuss the top news in social media. Topics include major updates to Facebook video (8:15), new job search features on Facebook (28:30), and new Amazon Alexa tools and data for marketers (34:54). Subscribe to future shows here.
More News to Note
Facebook Announces New Accountability and New Data Choices for Marketers: Last year, Facebook revealed several reporting mistakes that might have seemed relatively minor but collectively added momentum to calls from the ad industry for better data and more third-party oversight from Facebook. In response, Facebook announced several upcoming initiatives such as providing more impression-level data and three new buying options for video ads across Facebook, Instagram, and Audience Network that are expected to provide greater “transparency, choice, and accountability.” Facebook also committed to an audit by the Media Rating Council “to verify the accuracy of the information” it delivers to its partners. Facebook plans to roll out these updates over the course of this year.
LinkedIn Adds New Features to Premium Memberships: Two LinkedIn consumer subscription options, Premium Career and Premium Business, now offer “a multitude of exclusive data insights, as well as unlimited access to newly launched LinkedIn products like LinkedIn Learning and LinkedIn Salary.” Premium Career members can now access a range of insights for LinkedIn Jobs such as “connections at a hiring company, jobs you’d be a top applicant for and companies that are growing quickly for professions similar to yours.” Premium Business members now have access to new data insights like employee growth trends on any company page and “an enriched Who’s Viewed My Profile experience.” LinkedIn also expanded its recently released salary comparison tool, LinkedIn Salary, so LinkedIn Premium members can access salary data without having to enter their own salary information and can filter job listings by salary.
LinkedIn Rolls Out Three New Products for Job Searches and Hiring: LinkedIn released three new product updates that allow hiring managers and recruiters to “focus on the right candidates and improve [their] response rates by 2-4x” on LinkedIn job listings. These new features include Open Candidates, Apply Starters, and Contractor Targeting. With Open Candidates and Apply Starters, businesses can “uncover members who’ve signaled that they’re thinking about making a move by sharing their profile and job activity with recruiters.” The Contractor Targeting tool presents employers with LinkedIn members who are “likely to be interested in contract roles based on their preferences or profile history.” LinkedIn states that these new features help businesses discover job candidates “who aren’t just ‘passive’ or ‘active’ but instead are open to new opportunities.”
Twitter Removes Blocked or Muted Accounts From Notifications: Twitter announced that users will no longer see any replies or conversations started from accounts they’ve blocked or muted in their notifications. While this update effectively filters abusive users out of a user’s notifications, it will prevent positive replies to the same conversations from showing up “unless the replies are from people [they] follow.” Twitter explains how this new antiabuse measure will impact muting and blocking on the Twitter Help Center site.
Amazon Launches Online Hub for Marketers: Amazon launched an online hub to help marketers “get started with creating ‘skills’ (Amazon’s word for apps) for the Echo device family.” Marketing Land reports that the new hub “currently lists 20 agencies ‘with expertise in designing, developing and optimizing Alexa skills,” including Razorfish, Mobiquity, VaynerMedia and others.” Brands that are interested in building their own Alexa skills can be connected to the Alexa Skills Kit, exclusive Alexa data, and development tools and providers to help them get started. A new report from VoiceLabs suggests that “by the end of this year around 33 million voice-first devices will be in circulation… News, games, education, lifestyle, weather and sports are top content categories for these devices.” These new tools and resources from Amazon allow marketers to “join the growing voice movement.”
YouTube Now Boasts One Billion Automatically Captioned Videos: YouTube announced that “the number of [YouTube] videos with automatic captions now exceeds a staggering 1 billion.” YouTube also reported that users “watch videos with automatic captions more than 15 million times per day.” YouTube has been able “to scale the availability of captions” by combining Google’s automatic speech recognition (ASR) technology with the ability for creators to correct transcription errors. According to YouTube, this technology, combined with improved speech recognition tools, machine learning algorithms, and expanded training data, has resulted in a 50% leap in accuracy for YouTube’s automatic captions in English. YouTube will continue improving the accuracy of its automatic captions, as well as expanding this progress to its nine other supported languages, which include Dutch, French, German, Italian, Japanese, Korean, Portuguese, Russian, and Spanish.
Reddit Updates Public Front Page: Reddit is “making some small but significant changes to the front page that gets presented to anyone who isn’t logged in.” Where new users would have previously seen r/all, “a set of 50 default high-traffic subreddits” that were selected by the site, they will now “be sent to r/popular, which will supposedly come from more sources with a few restrictions.” TechCrunch reports that logged-in users who have their own subscribed subreddits shouldn’t experience any changes to their Reddit front page.
Google Maps Officially Rolls Out Favorite Places Lists: As announced earlier this year, Google Maps has officially rolled out the ability to “create lists of places, share your lists with others, and follow the lists your friends and family share with you – without ever leaving the Google Maps app.” Google offers three different preset lists types, including Favorites, Starred Places and Want to Go, but users have the option to create custom lists that can be public, private, or shared with a link. Favorite Places Lists are available on Google Maps on both Android and iOS and on desktop.
Upcoming Social Media News Worth Following
YouTube Will Stop Supporting 30-second Unskippable Ads in 2018: In an official statement given to Campaign, Google announced that YouTube will “stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.” The spokesman confirmed that other advertising formats shorter than 30-seconds, including the 20-second spots, will remain unskippable.
Facebook Updates Community Standards Policy: Facebook founder and CEO Mark Zuckerberg revealed an upcoming shift in Facebook’s Community Standards policy and established the central tenets of the next phase of Facebook’s mission around support, safety, information, civic engagement, and inclusion. TechCrunch reports that along with this update, Facebook will give users the ability to define “what is and isn’t objectionable and influence the local defaults of those who don’t choose voluntarily.” Facebook also plans to give local groups more admin tools; expand AI detection of bullying, self-harm, or other issues; fight polarized or sensationalized news and more.
YouTube Kids Announces Upcoming Smart TV App: YouTube announced that a YouTube Kids app will soon be available “for download on a number of internet-connected LG and Samsung Smart TVs.” YouTube reports that YouTube Kids boasts “over 30 billion views in the app to date and over 8 million active viewers” and features both original and syndicated content.
Quora Updates Anonymity Policies and Practices: TechCrunch reports that Quora “will begin cracking down on spam and harassment by reviewing all anonymous content before it’s distributed on its network.” Quora will restrict anonymity on its site to either asking questions or sharing answers, but won’t allow it for actions such as voting, commenting, suggesting edits, and more. However, the article also notes that anonymous content will now be “untraceable” to encourage users “to seek out or share more personal or sensitive experiences in their questions and answers.” These changes will go into effect on March 20, 2017.
Musical.ly Tests New Video Messaging App, Ping Pong, on iOS: Musical.ly launched a new video messaging app called Ping Pong on iOS “in what appears to be a test ahead of a public debut.” TechCrunch reports that Ping Pong is the fourth app to be released by Musical.ly, which had “over 100 million users as of last fall.”
Some Interesting Studies to Note:
2017 Small Business Marketing Trends Report: Infusionsoft’s research data based on a survey of 1,000 small business owners across the United States explores respondents’ current and future digital marketing plans for 2017. Some 56% of respondents say they expect to spend more on social media this year than last year. Further, 33% plan to spend more on digital advertising and 32% plan to spend more on search engine optimization. The report also examined the most popular tactics small business marketers are planning to use. The top choices include social media (70%), email marketing (44%), digital advertising (42%), and search engine optimization (39%).
2017 Digital Trends: In this seventh annual trends survey, Econsultancy and Adobe identify and examine “the key digital trends, challenges and opportunities” marketers should consider in 2017. This new report is based on a global survey of more than 14,000 marketers and ecommerce professionals and covers topics such as customer experience, mobile, data-driven marketing tactics, and personalization. It also explores how companies are handling digital transformation and committing to “creating a great customer experience” in the future.
Instagram Emoji Study: New research from Quintly explores how Instagram emojis are being used and how they impact engagement. The study examined 6.2 million Instagram posts by 20,000 brands and individual user profiles in 2016. The findings reveal that 56% of Instagram accounts included at least one emoji in their image or video posts in 2016. The study also found that posts with at least one emoji had an average interaction rate of 2.0. In comparison, Instagram posts that didn’t include at least one emoji had an average rate of 1.77, representing 17% lower interaction. The study also revealed the top 10 emojis used in 2016.
What do you think of the updates to Facebook video? Have you checked out the new Job Search features on Facebook? Please share your comments below.
February 17, 2017 at 09:03PM