Celebrity-Driven Media Platform Talkhouse Launches First-Ever Coronavirus-Friendly Film Competition and Movie Festival
Celebrity-Driven Media Platform Talkhouse Launches First-Ever Coronavirus-Friendly Film Competition and Movie Festival
Talkhouse, in collaboration with Elevated Films Chicago, has announced The Without Precedent Film Festival–the first-ever completely coronavirus-friendly film competition and festival. This remote film festival will stream entirely online, and the winning films will be announced and premiere Saturday, April 11th on Talkhouse’s website.
The competition calls for filmmakers at all skill levels to create a short film in 48 hours, and 90 percent of the film must shot in your home. Participants can either work solo or in groups of two to three adults (if they live with you). Submissions must incorporate a “mystery element” that is emailed to entrants at the start of the competition.
Entry into the competition is $10, and all proceeds will go to the Cinema Worker Solidarity Fund and Rethink Food. The deadline for entries is 11:59 pm EST on Friday, April 3rd. Participants can sign up using THIS FORM.
The festival will also live stream new “out-of-competition” short films from avant-garde filmmakers like Isabel Sandoval, Marion Hill, Sarah Salovaara and Harrison Atkins. More great talent will be announced in the coming days.
At Talkhouse, artists create the latest essays, opinions, podcasts and live events from today’s most in-demand creative talent. Talkhouse provides rare yet insightful juxtapositions such as Lou Reed reviewing Yeezus, and its celebrity one-on-one podcasts and live interviews offer riveting raw discourse.
We’d like to connect you with Talkhouse Co-founder Ian Wheeler to discuss the many steps his company is taking to make sure that arts and artists alike survive and thrive in the face of COVID-19.
For more information on how to get involved, visit: Without Precedent Film Festival
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March 28, 2020 at 12:24PM
Best Web Design Services
Design has a significant impact on the success of your website and business.
It takes just 50 milliseconds for people to form an opinion about a website. 94% of that first impression is designed related.
There are plenty of tools out there that allow you to build a website on your own. The best website builders have resources and themes that will improve your design. So if you fall into this category, following website design best practices for 2020 will definitely be useful.
But in many cases, it’s better to leave web design to the professionals.
Hiring a web designer is an excellent option for new websites as well as older sites that need a redesign. The best web design agencies and services take everything from the color scheme to navigation into consideration.
A web design service will provide you with a customized website design that’s perfect for your business or personal site.
The 10 Best Web Design Services of 2020
There are thousands of web designers and web design agencies on the market today. How can you know which ones to trust for something so important?
After extensive research, I’ve narrowed down the top ten web design services for you to consider.
We’ll take a closer look at the benefits and use cases for these web design services with an in-depth review of each one below.
Best Web Design Services Reviews
Lounge Lizard is more than just a web design company. It’s an agency that specializes in branding, digital marketing, web development, app development, and website maintenance. You can trust Lounge Lizard with a wide range of website needs.
This service ranks high on our list because they take a strategic approach to website design.
The team at Lounge Lizard focuses on brand communication, brand differentiation, and big-picture with each design. They craft websites that resonate with your target audience to boost engagement.
Here’s a quick overview of the web design services offered at Lounge Lizard:
Lounge Lizard runs a user experience analysis on your website. This analysis is intended to identify weaknesses in your design while keeping SEO in mind with any changes.
I’d recommend Lounge Lizard to anyone that needs brand strategy assistance. The team at Lounge Lizard goes above and beyond just designing your website. They take it one step further by making sure your brand message is clearly portrayed to the right audience.
Blue Fountain Media
Over 17 years of experience
Blue Fountain Media is another full-service agency. In addition to web design, they provide digital marketing services, technology solutions, business strategy, and branding solutions.
They have worked with some global brands like FedEx, Microsoft, and Sony.
Blue Fountain Media has over 17 years of experience designing websites. All designs are created with a purpose, with users in mind through each step of the process. Designs are also built for discoverability. Every Blue Fountain Media design is technically optimized for search engines.
Here’s how their process works.
First, the team gets to know you and your business. They dive deep into the existing data on your website and speak to key members of your organization.
Blue Fountain Media might also communicate with your customers through surveys and perform user testing on your existing website before making any changes.
You’ll get a proposed strategy related to the content, structure, and features of your new website design to ensure that aligns with the goals of your business. They will plan and deliver a sitemap to show the structure and hierarchy of the new design.
After the planning process is complete, the design will be implemented. The design team can follow any strict brand guidelines that you require. Wireframes and mockups are sent to you for feedback, so you’ll have a say each step of the way.
Blue Fountain Media can assist with copywriting for your landing pages, SEO, development, QA, and launch.
Full-service digital agency
Following a common theme, Big Drop is also a full-service digital agency. They specialize in web design, web development, branding, and digital marketing.
All designs are intended to be future proof and focus on human experiences. Some of their featured clients include Samsung, Citi Bank, and Activision.
The web designers at Big Drop believe that your website should be a natural extension of your brand’s story. They strive to create designs that truly represent you, your business, and your organization.
Big Drop has a five-step approach to their web design services:
Big Drop creates cutting-edge online experiences for website visitors. They have the unique ability to translate vague concepts into creative digital web designs.
Operating for more than 20 years
Mightybytes is a Chicago-based digital agency that’s been operating for more than 20 years. As a Certified B Corp organization, Mightybytes works with sustainable brands, nonprofits, and conscious companies.
This agency blends web design with brand strategy and development. They use sustainability best practices to meet the long-term growth of your organization.
In addition to design and UX, Mightybytes offers strategy consulting and helps bring digital products to life. They’ve worked with organizations like PNC Bank, YMCA, Northwestern University, DePaul University, and Feeding America.
Mightybytes solves web design problems with data. They conduct tests and analysis to that bring digital solutions to life.
They handle the following aspects of web design:
If you’re a nonprofit organization or sustainable brand, Mightybytes will be a top web design service for you to consider.
In business since 2007
Maxburst launched back in 2007. It’s a New York City-based web design agency. In addition to design, Maxburst also handles web development, SEO, company identity, social media marketing, and local search marketing.
Designs created by Maxburst offer a unique blend of both style and technology.
Maxburst specializes in high-end web design, print, and digital media. It’s an ideal solution for growing businesses. These designs will help you stand out from the crowd.
They offer specific solutions for ecommerce websites and CMS driven solutions.
Beyond designing your site, they can help you control and manage your content needs on a regular basis. From your photos and videos to the blog and newsfeed, Maxburst is there when you need them.
In business over 20 years
Intechnic offers services for brand strategy, digital marketing, user experience, and of course—web design. They’ve been creating high-performing websites, software, and apps for 20+ years with clients in 30+ countries.
Intechnic is a recognized leader in UX. They are members of the Forbes Technology Council and a HubSpot certified partner.
Here’s an overview of Intechnic’s web design services and capabilities at a glance:
Intechnic understands that your business is more than just a website. You need a platform that will generate results.
This agency specializes in solving problems with creativity to deliver results. I’d recommend Intechnic to websites that are underperforming. A redesign from Intechnic can help turn things around for you.
Intechnic commonly works with brands in financial services, insurance, government agencies, and nonprofits.
Voted best web design agency in San Francisco
EIGHT25MEDIA is based in Silicon Valley, the technology capital of the world.
For the last decade, they’ve provided creative web design services, strategy and consulting, and CMS services. EIGHT25MEDIA develops responsive websites and ecommerce solutions as well.
They have been voted the best web design agency in San Francisco. As a whole, their clients have raised $500+ million in funding for their startups.
The average EIGHT25MEDIA client sees a 200% increase in conversions on their newly designed website. They typically work with the following types of companies:
In addition to web design services, EIGHT25MEDIA also designs web applications and mobile solutions.
Skuba Design Studio
Network of local & regional talent
Skuba Design Studio launched 20 years ago in New Orleans. The founder started Skuba after spending 11 years working in advertising and design.
Today, Skuba has a network of local and regional talent that specializes in web development, graphic design, illustration, photography, and multimedia. They essentially have everything you need for a creative web project.
All designers and developers have a degree in their respective field, years of experience, and provide award-winning work.
With Skuba, your web design can target your existing customers as well as any new demographics that you’re trying to reach.
I’d recommend Skuba to those of you who have design needs beyond your website as well. They offer designs for things like:
Skuba Design Studio creates motion graphics, interactive designs, content management, mobile apps, and software development. All digital designs are optimized for search engines.
Designing websites for 20+ years
As the name implies, Taoti Creative is a web design service that specializes in creativity. They create unique and modern web designs that empower website visitors.
This creative agency builds brand experience designs that “move needles.”
For those of you who are looking for a bold website design, consider using Taoti Creative’s web design services. They’ve been designing websites for more than 20 years.
Taoti Creative is detailed oriented. This goes beyond just identifying bugs or defects. They strive to deliver the best possible product from architecture to compliance and user experience.
This innovative design team definitely delivers in terms of the “wow” factor. Your website can stand out from the crowd.
Taoti has exceptional customer service. Communication is a crucial component of the entire web design process. Expect to hear from them on a regular basis, as they update with you full transparency. Your input will heavily impact the final design product.
Taoti Creative is not for everyone. I’d only recommend this to websites and business owners who can take some risk with unconventional designs.
In business over 20 years
Over the past 20 years, Bizzuka has built and designed more than 2,000 websites. These designs are made to improve the online lead generation process.
Bizzuka is ideal for businesses selling high-ticket products or services. It’s a top choice for those of you who have a long and complicated sales process.
The designers at Bizzuka will improve the user experience through each step of the sales funnel on your website through its data-driven design best practices.
In addition to website design, you can also use Bizzuka for digital marketing and custom software solutions.
I’d recommend Bizzuka to B2B sellers who need a design update to boost conversions.
How to Choose the Web Design Service For Your Website
Everyone has different needs when it comes to web design. The right design service for me and my business might not be the best one for you. So how can you find the best web design agency for your business?
This is the methodology that we use and recommend here at Quick Sprout.
When it comes to web design, nothing speaks to me more than results. Every web design service should have an extensive list of websites that they’ve built in the past.
Browse through this portofolio and visit these websites. How do they look? How do those designs make you feel?
While every website is unique, you can usually get a feel for the approach taken during the design process. If you’re unhappy with the portfolio of previous work, you should look elsewhere for your design needs.
Industry and Business Type
There is no universal web design that should be applied to every website. Some designers specialize in specific industries.
For example, a tech startup would probably have very different website needs than a local accountant. A law firm shouldn’t have the same design as a creative agency.
Pick a web designer that has experience designing similar websites to your business type and industry.
The best web designers don’t use cookie-cutter templates. They take the time to get to know your business, brand, customers, and website needs.
Some will conduct UI and UX testing before they start designing. Others will take previous website data and metrics to focus on specific points to improve.
Regardless of the approach, it’s important for you to understand the design process and make sure that it’s something your comfortable with. The design team should also be using your input, to an extent, while they are creating a custom design.
In most cases, web design services do much more than just design websites. Lots of the best options also offer marketing services, branding tools, web development, and more.
Find a design service that has other tools that you can take advantage of. For example, if you need a developer and a designer, it makes sense to get both services from the same agency.
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March 28, 2020 at 10:42AM
The Best Water Delivery Services For Your Business
We all know it’s important to drink enough water. Dehydration can lead to headaches, lack of focus, and a loss of productivity. Not everyone likes the taste of tap water, so many businesses have high-quality water delivered.
If you’re looking to get fresh water delivered to your workplace on a regular basis, here’s a guide to help you choose the right water delivery service for your needs.
The 8 Best Water Delivery Services
The office water cooler serves several functions. In many offices, it’s a gathering place where coworkers can talk about the latest movie or what they did over the weekend. Of course, water coolers also keep us adequately hydrated so we can deliver the best work performance possible.
Whether your company is big or small, you want a water delivery service that delivers a fresh product that tastes good without costing a fortune. Here are eight water delivery services to consider for your business.
Single serve & bulk water
Sparkletts delivers a lot more than just water. Depending on your office’s needs, it can set you up with other beverages, breakroom supplies, coffee and tea, and accessories like water dispensers.
In business since 1925, Sparkletts serves businesses located mostly in the Southwest, including a number of them parks and attractions in California. Its other service regions include Austin, Dallas-Fort Worth, Houston, San Antonio, Las Vegas, Los Angeles, Bakersfield, Phoenix, Mesa, San Diego, Tucson, and Santa Barbara.
Sparkletts will deliver its own branded water in three- or five-gallon jugs. It also rents water dispenser units, coffee machines, and other equipment. The standard officer water dispenser is around $6 per billing cycle to rent.
If you prefer more variety, you can also sign up for delivery of other bottled water brands, sparkling water, and a large variety of coffee and tea. Of course, you’ll need breakroom supplies to go with them, and Sparkletts can deliver those, too. It delivers plates, napkins, coffee filters, creamer, sugar packets, and other supplies.
Individual servings or jugs
Absopure got its start in Detroit as an ice delivery company all the way back in 1908. The company is still based in Michigan and now delivers water and other breakroom supplies to companies throughout the Midwest.
Businesses can buy Absopure bottled water in individual servings, or they can select spring water dispensed from jugs in one gallon, 2.5 gallons, or five gallons. Absopure also sells purified drinking water, steam distilled water, and electrolyte water.
Absopure will also deliver and stock coffee, tea, or sparkling water. It also allows companies to rent the equipment they need to dispense hot and cold water.
If you prefer to use tap water, you can also purchase a water filtration system from Absopure. The company will even install it, so you can rest easy knowing it’s hooked up properly.
Jugs & bottled water options
ReadyRefresh delivers a variety of products, including water, tea, sparkling water, Starbucks coffee, and supplies like water dispensers. ReadyRefresh customers can pick water from spring sources or municipal water systems. For example, the company sells Nestle Pure Life water, which is sourced from municipal systems and then put through a 12-step purification process.
The brands ReadyRefresh offers include Acqua Panna, Arrowhead, Deer Park, Ice Mountain, Nestle Pure Life, Ozarka, Perrier, Poland Spring, S.Pellegrino, and Zephyrhills.
If you choose jugs of water, you can pick from three- and five-gallon recycled jugs. When you’re done with them, ReadyRefresh will collect them and then sanitize them before reusing them.
ReadyRefresh also offers several different delivery options depending on your needs. You can get a one-time order or set up automatic delivery every week, every other week, once a month, or once a quarter.
Only available in bottles
You’ve probably seen individual FIJI bottles in gas stations and grocery stores, but the company also offers a subscription service for its popular artesian water.
However, FIJI is a little different from other water delivery services. Unlike most other water delivery companies, it doesn’t deliver water in gallon size jugs. Instead, its water is only available in single serve bottles. You can choose a bottle size ranging from 300 ML all the way up to 1.5 liters. It also offers bottles with a sports cap in its 700 ML size.
If you love the taste of true artesian water, though, FIJI might be worth considering. The water is bottled at the source in Fiji, where it filters to an aquifer after passing over volcanic rock.
FIJI offers its pre-paid subscription service in three-month, six-month and 12-month terms. You can cancel at any time, but you won’t receive a refund if you cancel in the middle of a pre-paid term.
3 & 5 gallon options
Costco Water Delivery Services partners with local affiliates to deliver three- and five-gallon jugs of water to businesses around the country. Businesses can choose from spring water or purified water. You can also add on a water dispenser if you need it.
One potential downside is that you have to sign a one-year contract. For most businesses, however, this can be a benefit, since you only need to worry about bothering with the contract once a year.
The spring water is priced at around $7.50 per bottle while the purified water is cheaper at about $6.50 per bottle. If you need to add a bottom load water dispenser, the cost is about $3 per four-week billing cycle for Costco executive members and $5 per four-week billing period for Costco gold star members.
6. Diamond Springs
100% natural spring water
Diamond Springs delivers 100 percent natural spring water, as well as coffee, breakroom supplies, and snacks. Its service area covers Virginia, North Carolina, and South Carolina.
Water is available in three- and five-gallon jugs, and you can add a water dispenser if you need one. There’s also an option to buy a water dispenser if you want it for the long haul and want to save on rental fees.
Diamond Springs offers delivery every two or four weeks, and they say they can accommodate additional requests within 24 hours if you need extras.
The company also offers a large variety of snack delivery, but this service is only available in Virginia. For smaller companies, you can order snacks by the case. Product options include potato chips, crackers, granola bars, candy, and microwavable cups of soup.
If you have a larger company, such as an office with 50 or more people, Diamond Springs can install a vending machine that dispenses snacks and cold beverages.
Large variety of delivery services
Culligan is one of the most recognizable brands in the water delivery service industry, probably due to its commercials that air nationwide.
The company offers a large variety of water delivery services in a range of bottle sizes and dispensing systems, with its bottled water delivery service starting at $9.95 per month. Businesses can choose to rent or buy water dispensing equipment, and you can even have Culligan install a reverse osmosis system.
If your business is environmentally friendly, you can choose from a bottle-free water dispensing system. With these units, there is no plastic bottle, which cuts down on waste.
One downside is that Culligan doesn’t let you choose a specific brand of water. When you purchase their jugs of water, it comes from Culligan’s filtered system. If you prefer a certain brand, it’s a good idea to taste Culligan’s water before you sign up.
Culligan’s sign up process is a bit different compared to other water delivery services. When you contact them, they will pair you with a local Culligan representative. This rep will come to your business and assess your area’s water quality to help you find the best Culligan system for your needs. While some people like this personal touch, others just want to order water online without taking time out of their schedule to meet with a company representation.
8. Mountain Glacier
3 or 5 gallon jugs
Mountain Glacier is a smaller water delivery service, but it offers flexible delivery options. The company services businesses in Tennessee, Texas, and Indiana. Companies can choose from three-gallon or five-gallon jugs, as well as water dispensers. Companies can also purchase cases of water, and Mountain Glacier offers a free case when you buy five cases.
Mountain Glacier delivers water once a month, but the company says it will arrange for more frequent delivery if a customer requires it. The company uses all recycled water jugs, making it more environmentally friendly than some other water delivery providers.
How to Choose the Best Water Delivery Service for You
There are a lot of factors to consider when it comes to choosing a water delivery service for your business. Here are six things to keep in mind before you sign on with a company.
Obviously, cost is going to be a major consideration. Some water delivery companies offer discounts if you sign up for automatic billing or put your contract on auto-renew terms.
You should also consider the company’s billing practices. Is your business prepared to sign a one-year contract for water? Or do you prefer taking things a little more conservatively and sticking to a monthly billing cycle? Make sure you understand the contract’s cancellation terms so you don’t get stuck paying for water long after you decide to end the service.
Most companies need a way to dispense the water they purchase. Ask what kind of equipment and amenities the water delivery service offers. Many companies include coffee and tea delivery in their offerings, so you can take care of restocking your breakroom all at once.
If you need a water dispenser, look for a company that offers rentals and maintenance. This is the most hassle-free way to get water in your office. If the dispenser breaks or malfunctions, you can simply call up the company and get it serviced or replaced.
3. Water and Product Selection
While some people are happy with tap water, others prefer spring water or other beverages. If selection is important to you, look for a water delivery service that gives you a wide menu of options. For example, some companies source from natural springs, and companies like FIJI even offer water from remote parts of the world with their own aquifers.
You can also opt for jugs of water or a water filtration system the company installs. Keep in mind, however, that some employees won’t drink tap water, even if it has a filter attached. If you think your workers are more likely to drink from a water cooler, it’s probably best to stick with delivered water.
Also keep in mind that some water delivery services also offer coffee, tea, breakroom supplies, and snacks. If you want to bundle these services, it can be easier and less time-consuming to go with a water delivery service that can handle everything.
4. Bottle Sizes
The most common sizes you’ll see for water delivery are three-gallon and five-gallon jugs. Depending on the size of your company, these can last a month or longer.
However, some water delivery services offer a larger variety of sizes. Additionally, you can choose a service that delivers individual servings of water and other beverages.
Keep in mind, however, that individual bottles use a lot of plastic, and they can generate a great deal of waste in your office trash cans. If you don’t want plastic bottles piling up, you’re probably better off choosing the larger jugs.
5. Delivery Options
When you search for a water delivery service, ask about the frequency of the delivery options. While some companies can get by with water delivery once a quarter or every other month, some businesses will need water delivered once a month or maybe even weekly.
Delivery frequency can affect the price of the service, especially if your business needs a more frequent delivery schedule.
6. Subscription Options
Subscription options are usually closely tied to delivery options, as the price you’ll pay is often dictated by how often you need water delivered. On the other hand, you can often save money by signing up for a longer contract or bundling water delivery services with other things like breakroom supplies or coffee and tea delivery.
It’s definitely worth speaking with a company representative to see if you can negotiate a lower price. This is especially true if you have a large company that needs regular water delivery at multiple locations.
Ask a water delivery service if it will tailor a contract to fit your company’s needs. Many service providers are willing to make adjustments if it means securing business from a large company looking to purchase a large volume of products.
Keeping your employees hydrated can make them happier and more productive. A water delivery service is a good choice if you want to ensure a steady supply of great-tasting water for your workforce and your customers. Before you pick a supplier, make sure you review their offerings, contract terms, and delivery options.
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March 28, 2020 at 09:59AM
Social Media Use Surges: How Marketers Should Respond
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format with special guests, Tara Zirker and AJ Wilcox.
Tune Into the Social Media Marketing Talk Show
Watch the replay of this week’s show below.
About Our Special Guests
Use the timestamps below to fast-forward to our top stories in the replay above.
Facebook Struggles to Keep Up With Surge in Global Usage: Facebook, along with other social media and video-streaming sites, are seeing an “unprecedented” spike in traffic and usage as millions of users around the world are being urged to stay home. To maintain service stability throughout the surge in usage, the company is temporarily reducing bit rates for Facebook and Instagram videos in certain regions.
Engadget reports that Europe has already seen limits on bandwidth. A representative from Facebook states that the company is “…committed to working with [its] partners to manage any bandwidth constraints during this period of heavy demand, while also ensuring people are able to remain connected using Facebook apps and services during the COVID-19 pandemic.”
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YouTube Limits Streaming to Standard Definition by Default to Alleviate Network Strain: In a move similar to Facebook’s, YouTube switched to standard definition streaming by default in Europe to alleviate the peak in demand and traffic strain on the internet.
CNET states that the company rolled out this initiative in the European Union, UK, and Switzerland and announced plans to gradually expand it globally starting on Tuesday over a few days. The measure is expected to last about 30 days.
Instagram Launches New Way to Browse With Friends Over Video Chat and “Stay Home” Sticker for Stories: Instagram rolled out a series of updates to help users access accurate information, stay safe, and stay connected. One new feature is the ability to view Instagram posts with friends over video chat.
Instagram is also featuring a shared story at the top of the feed that highlights people practicing social distancing. To be included, simply use the Stay Home sticker in your stories. Users will only see shared stories from those they already follow on Instagram.
LinkedIn Rolls Out New Conversation Ads Format: LinkedIn adds a new messaging ad format that helps marketers “interact with [their] prospects in more personal and engaging ways.”
LinkedIn’s conversation ads format builds on LinkedIn’s message ads offering, formerly known as sponsored InMail. It allows advertisers to create “choose your own path” experiences and create full-funnel campaigns using various custom calls to action.
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March 28, 2020 at 05:06AM
Best HR Outsourcing Services
Human resources is a critical aspect of any business.
Historically, HR departments were reserved for larger organizations. Small businesses might just have a bookkeeper handle HR responsibilities.
But today, businesses of all shapes and sizes can leverage HR outsourcing to perform these crucial tasks. Large businesses can use HR outsourcing to reduce operational costs. Outsourcing tasks and roles is much more cost-effective than in-house employees.
What’s the best HR outsourcing service? Find out below.
The 8 Best HR Outsourcing Services of 2020
Lots of companies offer some form of HR outsourcing. Human resources is offered by most of the best PEO service providers on the market.
After researching dozens of HR firms and outsourcing services, I’ve narrowed down the top eight for you to consider.
I’ll give you an in-depth review covering the features, benefits, and other considerations for each one of these providers below.
Best HR Outsourcing Services Reviews
Full-service HR solutions
ADP offers both software and services for your HR needs. They provide solutions for small businesses as well as mid-sized organizations and enterprises.
One of the reasons why we rank ADP so high is because of its flexibility. You have the option to outsource all or just part of your HR management team.
Some of ADPs HR services include:
This provider offers business insurance as well as group health insurance for your employees. Since ADP is such a large company, they have leverage and bargaining power with all major health insurance providers.
So even small businesses can get access to exceptional plans for their employees, that they wouldn’t be able to get elsewhere outside of this network.
ADP has a support team of knowledgeable HR professionals that can be reached via phone, email, or live chat. They can create and distribute all of the necessary forms, policies, and job descriptions for your organization. You can even create a custom employee handbook in compliance with local and federal laws.
Furthermore, ADP offers HR guidance that can help improve your operational efficiencies.
From benefits packages to compliance and setting up employee self-service tools, ADP has it all.
Pricing based on # of employees
In addition to payroll, Paychex has:
It’s a top solution to consider for smaller organizations. While Paychex does have HR services for businesses with up to 90+ employees, it’s one of the best providers for businesses with 50 employees or less.
Paychex has an awesome mobile app that can be used to track things like hiring, labor costs, and employee turnover.
The app can also be used for employee self-service tools and employee training.
More than 670,000 organizations use Paychex. So this is definitely a company that you can trust with your most critical business needs.
For those of you who have an existing HR department in place, Paychex can act as an extension of this department by providing you a dedicated outsourced HR manager. They can assist with hiring, onboarding, and retaining top-level talent.
An outsourced HR manager from Paychex will handle workforce analytics, benchmarking, corporate culture strategy, manage benefits, and basic employee training.
It’s essentially everything you’d need in an HR manager, without having to hire a full-time in-house staff member.
Full-service HR solution
Insperity is a full-service HR solution. From technology to benefits, you can get a custom HR package based on the needs of your organization.
With Insperity, you can give your employees access to Fortune 500-level benefits. This includes medical, vision, and dental coverage.
Processing payroll, handling W-2s, W-4s, and employment verification can all be handled by your outsourced HR team from Insperity.
Insperity will help you with liability insurance, workers’ compensation, and other areas of risk management. This service provider can also assist with HR-related compliance for things like unemployment claims and government reporting.
Every business wants to retain the best talent. Insperity will help you create recognition programs, an employee handbook, and improve your employee training process.
I’d recommend Insperity to mid-market organizations. They do have solutions for businesses with 5-149 employees. But their main focus and expertise is for businesses with 150+ employees.
In addition to the full-service HR packages, you can also use Insperity for individual solutions like:
Like most of the best outsourcing services, Insperity offers new and up to date technology for all of its services.
With nearly 35 years in business and 70+ offices across the country, Insperity is a top consideration for HR outsourcing.
Best HR software
Zenefits is a bit different compared to some of the other options on our list. Technically, Zenefits is not an outsourcing service; it’s software for human resources.
But with that said, it serves the same purpose as an outsourced service in terms of ease and cost reduction. Zenefits will be a cheaper alternative than a full-service outsourcing firm.
This HR software was built for small businesses. It has everything you need to streamline your HR tasks and administration.
Some of the top HR features available on Zenefits include:
Zenefits has dozens of integrations already built into the system. The platform also has options for payroll, employee benefits, employee scheduling, and time tracking.
Most HR outsourcing services require you to get a custom quote from the provider. But Zenefits’ pricing is straightforward and available on the website. Here’s a quick overview of the plans and pricing for Zenefits:
Essentials — $8 per month per employee
Growth — $14 per month per employee
Essentials — $21 per month per employee
All of these rates are based on an annual plan. Zenefits does offer month-to-month rates for about 30% more per month. In addition to the base plans, you can add-on the following features to your Zenefits subscription:
If your small business needs to improve the way you handle HR tasks but don’t have the funds to completely outsource the service, Zenefits is the perfect solution for you.
Full service PEO provider
As the name clearly implies, Engage PEO is a full-service professional employer organization. This company provides a PEO experience that always aims to put the client’s needs first with its innovative business model.
Founded in 2011, Engage PEO quickly became one of the fastest-growing private companies in the country. They are licensed and serving businesses in all 50 states.
What makes Engage PEO so unique as an HR services provider? It’s the people.
Every member of their HR consulting team is an attorney. These legal professionals have significant experience with labor and employment law.
For those of you with complex HR legal needs for industries with strict compliance, Engage PEO will be a top choice for you to consider. Here’s a quick overview of some of the top outsourced HR functions offered by this provider:
As a PEO provider, Engage PEO also offers payroll and tax administration, workers’ compensation, risk management, employee benefits, and integrated technology solutions.
Full-service HR solution
TriNet is another full-service HR outsourcing solution. They provide flexible plans and services to meet the needs of all businesses, regardless of size.
This provider has experience working with businesses in a wide range of industries, including:
TriNet’s services will give you more time to focus on your business. These industry-specific solutions will help you attract and retain top-level talent.
The HR outsourcing services consist of HR consulting, benefit options, payroll services, and risk mitigation. You’ll also benefit from TriNet’s comprehensive HR platform. This technology contains tools for employee self-service and mobile access.
TriNet works with some of the best insurance carriers on the market today. You can give your employees medical, dental, vision, life, retirement, and disability coverage.
Some of TriNet’s top carriers include MetLife, Kaiser Permanente, Transamerica, Aetna, Aflac, MassMutual, and UnitedHealth Group.
In business for 20+ years
G&A Partners has been providing professional services to businesses for more than 20 years. They offer full-service HR outsourcing for things like payroll, benefits, compliance, workplace safety, performance management, and recruitment.
There are two different ways that your company can work with G&A Partners.
You can allow them to act as the employer of record with a PEO (professional employer organization) plan. Alternatively, you can pick and choose the services you need with their ASO (administrative services organization) options.
Think of it like this. The first choice is full-service, and the second is á la carte.
For those of you who already have an in-house HR department with the infrastructure in place, the ASO model will likely be a better option for you. If not, I’d recommend the PEO services.
In addition to human resources, G&A Partners offers payroll services, benefits packages, and HR technology.
This provider isn’t for everyone. Common industries served by G&A Partners include:
One unique standout of G&A Partners is its employee development services. This HR function includes candidate sourcing, job description, job postings, resume screening, and pre-hire assessments.
Once an employee is hired, this outsourced firm will handle onboarding, benefits enrollment, and performance management as well.
Tandem HR offers a wide range of human resources solutions for small businesses. This provider has the tools and expertise to help small businesses as they scale.
If your business is growing rapidly and you need an outsourced HR firm to grow with you, Tandem HR will be a top choice for you to consider.
I like Tandem HR because they do not believe in cookie-cutter solutions. Every business gets a fully customized plan based on its needs. As a full-service PEO provider, Tandem HR has tools and solutions for:
Most small businesses don’t have much of an HR infrastructure in place. Tandem HR can help you set that up and manage the entire department. As your organization grows, Tandem HR will grow with you.
These custom HR solutions will help you save time, save money, boost employee productivity, retain talent, and remain compliant at the state and federal level.
How to Choose the Best HR Outsourcing Service For Your Business
Every business has unique needs. That’s why choosing the right HR outsourcing service for your company is so important. With so many options at your disposal, how can you possibly know which one is the best?
This is the methodology that we use here at Quick Sprout. You can use it as well to help narrow down your choices.
Outsourcing firms typically have experience working with certain types of businesses.
If you’re a small business owner with no HR infrastructure, you want to choose a service that has experience building from the ground up with smaller organizations.
Large companies might not need that type of assistance. Instead, a larger business might just need a certain role or task outsourced.
Nearly every HR outsourcing firm has similar services. They might vary slightly from company to company.
Some of the companies on our list are PEO providers. Those options offer services that go beyond basic HR responsibilities. So if you need additional assistance with those types of tasks, a full-service PEO provider will be a top option for you.
Look for an HR outsourcing service that has the tools and technology to streamline your HR processes. Mobile apps and employee self-service tools should be standard.
Alternatively, you could consider using platforms like Zenefits. If you don’t have the funds to hire an outsourced HR service, this platform provides software to improve your HR tasks.
Does your business need something specific?
For example, maybe you own a company in an industry with strict labor compliance laws. In a situation like this, you’d benefit from an outsourced HR service like Engage PEO. They have attorneys that specialize in employment law.
Or maybe you need an HR service that can improve your payroll process. Paychex would be the best option if you fall into this category.
Whatever unique circumstances your business might have, there is usually a human resource outsourcing service that specializes in it.
What’s the best human resources outsourcing service? Here’s a recap of the top options reviewed in this guide:
From payroll assistance to benefits administration and HR software, there’s an option for every business of all shapes and sizes on this list.
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March 27, 2020 at 02:02PM
The Best Commercial Cleaning Services
Cleaning and sanitizing a business requires a lot more work than simply straightening up around the house. Whether you run a small retail store or a company with hundreds of employees, you need a professional cleaning service that has the staff, resources, and materials to handle a big job.
In other words, you need a commercial cleaner. While most of them operate nationwide, it’s common for them to franchise. Much like the chain fast food restaurants in your neighborhood look and feel like every other location around the country, they’re owned by a local person who follows corporate rules and regulations.
So how do you find a good commercial cleaning service? Fortunately, there are plenty to choose from. Even better, most have been in business for decades. These big national cleaners can handle everything from vacuuming your company’s carpets to sanitizing surfaces after a viral outbreak.
The 10 Best Commercial Cleaning Services
Commercial cleaners can tackle just about any cleaning task you have in mind. Most of the big names can even deliver medical-grade cleaning services, which requires certain protocols and products to remove bloodborne pathogens and microorganisms.
1. Anago Cleaning Systems
In business since 1989, Anago Cleaning Systems services just about every industry you can think of. Their site touts their experience in education, government, manufacturing, health care, hospitality, worship facilities, and property management. Basically, they do it all. They also offer cleaning services 24/7, which is ideal if you don’t want your customers or employees sidestepping cleaners during the day.
Every franchise in Anago’s network gives its customers a Total Satisfaction Guarantee, which means an Anago cleaning team will show up at your site within two hours if you call with any concerns after their initial visit. This is great for those times when you notice the cleaners missed a spot on the carpet or neglected to take care of some overflowing trash.
Headquartered in Florida, Anago has over 1,700 locations. Most locations are located in the United States, but the company also has a handful of franchises in Canada.
2. Bonus Building Care
Bonus Building Care is a smaller national cleaner compared to others on the list, but it has a good reputation online. It also has an impressive pedigree, having been founded in 1997 by Arleen Cavanaugh, one half of the husband and wife team who started commercial cleaning behemoth Jani-King. Using her experience and background in the commercial cleaning space, Arleen started Bonus Building Care after the couple’s divorce.
Headquartered in Oklahoma, the majority of Bonus’s franchisees are located in the south. Bonus also offers totally green cleaning through its BoGreen program, which uses plant-based cleaners rather than harsh chemicals.
Buildingstars was founded in 1994, and it breaks its commercial cleaning services down to five industries: health care, offices, financial, industrial, and educational. The company has four primary headquarter locations in Arizona, Missouri, Florida, and Illinois. It has around 800 franchisees spread across the United States.
As part of its routine office cleaning program, Buildingstars disinfects “common touch” areas like door handles, elevator buttons, vending machines, and water coolers. It also provides hand sanitizer stations to cut down on viral transmissions (since, as the Buildingstars website points out, 15 percent of men and 7 percent of women don’t wash their hands).
Buildingstars’ comprehensive cleaning service offers nightly cleaning, floor care, window washing, and carpet cleaning.
4. CleanNet USA
According to CleanNet USA, the company cleans over 160 million square feet of commercial space each day. The company got its start in 1987 and now operates about 1,700 franchises throughout the country.
CleanNet USA also oversees its franchisees by using proprietary quality control software that lets corporate keep track of maintenance standards. If needed, the company can step in and provide remedial training if a particular franchise is failing to meet CleanNet standards.
Businesses that use CleanNet can also track their cleaning services through the company’s mobile app. The company is headquartered in Virginia and also pairs with local licensed contractors to offer pest control, painting, and handyman services.
Founded in 1985, Coverall has over 8,000 franchises in the United States. The company’s focus is on medical facility cleaning, and it services over 14,000 health providers. This makes it a good choice for doctor’s offices, hospitals, dental clinics, dialysis centers, and veterinarian offices.
However, Coverall also operates in a wide variety of other industries, including business offices, schools, industrial, retail, and fitness centers. The company uses hospital-grade disinfectants, no-dip flat mops, HEPA vacuums, and microfiber cleaning cloths.
Unlike a lot of commercial cleaning services, Coverall offers a cost estimate on its website. While you’ll still need to get a quote to determine exactly how much you’ll pay, Coverall says that basic service for a small office a couple times a week ranges between $170 and $250 per month, with service for larger facilities spanning anywhere from $800 to thousands per month.
JAN-PRO got its start in Rhode Island in 1991. Today, it has over 8,000 franchises in the United States. Its main service offering is its EnviroShield® disinfection process, which adheres to the same cleaning requirements used to sanitize hospital operating rooms. JAN-PRO cleaners also use color coded microfiber cloths to avoid cross-contamination from one cleaning area to another.
Founded by a military veteran, the company also features a special program designed to make it easier for veterans to open a franchise. JAN-PRO also gives all its franchisees five weeks of rigorous training in the company’s procedures and protocols.
JAN-PRO also offers a satisfaction guarantee. If a customer is unhappy with a cleaning, the next standard cleaning service is free.
Jani-King bills itself as the “world’s largest commercial cleaning franchise company” and it has the numbers to back this up. The company operates 120 support offices in 10 countries and maintains a global network of 9,000 franchisees.
Jani-King handles just about every industry out there, including office buildings, retail, sports venues, hotels, health care, restaurants, college campuses, and manufacturing facilities.
The company is also one of the oldest commercial cleaning services on the list, having been founded in 1968. Jani-King offers a number of video reviews from big name clients on its website. Reviewers include the House of Blues, Methodist Hospital for Surgery, Marriott Hotels, and Coca-Cola.
8. ServiceMaster Clean
ServiceMaster Clean has been in business since 1929, when it started out as a moth-proofing company. It switched to commercial cleaning in 1952 and has grown to become one of the largest commercial cleaning services in the country, with over 8,000 company-owned and franchise locations.
ServiceMaster Clean also has several well-known brands under its corporate mantle, including Merry Maids and Terminix. One of the company’s mottos is “any building, any industry, we can clean it.” Indeed, ServiceMaster Clean counts every industry from banks and hospitals to schools and retail stores among its customers.
Steamatic is a bit different from the other commercial cleaning services on the list in that it offers disaster recovery services in addition to commercial cleaning. The company handles restoration and recovery cleaning following fire, mold damage, flooding, and wind damage from hurricanes and tornadoes.
The company also offers customers the option of bringing a Steamatic crew on site or shipping damaged items to a Steamatic location for cleaning.
If a customer chooses the “pack-out” option, Steamatic can handle the inventory, packing, transportation, and property storage. This can work well for things like document recovery, dehumidification, and art restoration, which are all services offered by Steamatic.
Steamatic was founded in Texas in 1948 and began franchising under the Steamatic, Inc. name in 1967.
10. Vanguard Cleaning Systems
Vanguard Cleaning Systems was founded in 1984. Today, it has over 3,000 franchisees around the United States and Canada. It also offers janitorial services, which can be convenient for a business looking to hire one company to handle both commercial cleaning and janitorial duties.
According to Vanguard, it operates over 18,000 commercial cleaning accounts. While Vanguard has earned a number of awards for its franchising opportunities, its site doesn’t list any cleaning or eco-friendly cleaning certifications.
How to Choose the Best Commercial Cleaning Service for You
Commercial cleaning can be a pricey addition to your business’s budget, so you want to make sure you get the most value for your investment.
And that’s exactly how you should view commercial cleaning services: as an investment. Ideally, you want to find a cleaner you can work with over the long haul. That way, you’re not constantly getting quotes and dealing with a revolving door of cleaning crews.
So what should you look for in a commercial cleaning service? What kinds of criteria should you use to measure the various companies side by side? Here are five tips for picking a cleaner that will keep your business sanitized and healthy for your employees and customers.
Look for a commercial cleaner that’s both reliable and knows your business. This means you want to look for a company that’s been around for at least several years. Fortunately, the majority of national cleaning companies have decades of experience under their belts, so this shouldn’t be an issue.
However, also make sure the cleaning service has experience handling your type of business. Some commercial cleaners are known for their excellent work in a medical setting. While they might be perfectly capable of cleaning your 10-person office, do you really need that level of cleaning? Furthermore, are you prepared to pay for it?
In this case, you’re probably just fine going with a cleaning service that focuses on retail stores or office buildings.
2. Availability and Flexibility
What kind of hours is the cleaning service willing to work? Does it charge more if you request a nighttime cleaning?
The reality is that most businesses don’t want a cleaning crew coming through in the middle of the workday. Not only is this disruptive to employees, but it can be a major turn off and inconvenience for customers.
A good commercial cleaning service will accommodate your schedule rather than trying to strongarm you into working around theirs.
The majority of national commercial cleaners state explicitly that they offer nighttime cleaning as a standard service.
3. Scope of Services
When you hire a commercial cleaner, you’ll often save money by combining two or more services. For example, many commercial cleaning companies offer janitorial services as well as cleaning. It’s also common to see cleaners provide regular maintenance cleaning along with more in-depth cleaning on a quarterly or semiannual basis.
Think about the cleaning tasks your office needs and what makes your facility unique. Do you have industrial work areas that gather a lot of dust or debris? Or maybe your office building features dozens of windows that require regular cleaning. These are all considerations you should take into account when looking for a commercial cleaner.
4. Supplies and Equipment
If you’ve ever hired a residential cleaner, you might have encountered a service that required you to supply the cleaning products and equipment. This isn’t something you want in a commercial setting. For one thing, the cleaners required to achieve a deep clean or a hospital-grade sanitation usually need to be stored in specific temperatures and under certain conditions.
Also, most business owners don’t have time to source a large volume of cleaning supplies and equipment, price it out, and manage the inventory needed for an entire office building or business with multiple locations.
A good commercial cleaning service will have its own cleaning products and equipment, and its workers will be trained on their proper use.
Additionally, many commercial cleaning services offer green or eco-friendly cleaning services that use plant-based cleaning solutions. If this is important to you and your business, ask a commercial cleaner what kind of products it uses, if it carries any environmental certifications, and if it’s willing to provide you with a list of ingredients in its products.
Most commercial cleaning services do their work at night. This means they’ll need to work inside your building when employees are absent and the office is closed to the public. You want to make sure you contract with a commercial cleaner that employs reliable and trustworthy professionals.
If your business handles sensitive records, such as patient information or customers’ financial account data, you need to know you’re working with cleaners who will take appropriate steps to protect records and documents.
You should also verify that the commercial cleaning service is insured. That way, you’re not responsible for any injuries a cleaner suffers while working on your property.
Life gets messy, whether you’re at work or at home. In a business setting, foot traffic and product production can create industrial size messes. Fortunately, commercial cleaning services have the manpower and resources to tackle even the biggest jobs. If you do your homework and take time to get a few quotes, you can find a commercial cleaning service that eases the burden of keeping your business in top shape.
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March 27, 2020 at 09:48AM
Instagram Hashtag Generator: +89% Higher Reach In A Month
When you get started with Instagram marketing, the primary thing you need is genuine followers interested in your products and services. You can buy Instagram ads to win the target audience, but I know one free and tested tool. Instagram hashtag generator by Toolzu has recently exploded my Insta-bakery with:
What is the secret? I can’t keep you waiting anymore – I simply found niche hashtags tied with my area, discovered the best proportion of hashtags, and put them in the post caption consistently.
Disclaimer: don’t expect instant effect from hashtags. You should test the combinations to figure out the best working hashtags for your audience. And yes, broad hashtags as #like4like won’t boost the organic post reach, leave them for the past.
After reading this 3-minutes guide with real examples and screenshots, you can get even higher results. Ready to give it a shot?
How to use Instagram Hashtags Generator – best practice
I’ll teach you on with a personal example. I should warn you – the process is as simple as ABC. Even my child can use the hashtag search.
Step #1 Sign up for free
Open the Hashtags finder in a new tab and register – it takes 2 minutes. You can use this tool 7 days for free. Believe me or not, this is the best Hashtag Generator I’ve tried. The only tool you can find hashtags on any language, view the expected time in the TOP and try the AI-search.
Step #2 Indicate keywords
Now you need to type up to 5 keys in the hashtag research bar. Or move to the alternative keys-free search I describe further. Like me:
My kind reminder – use different keywords for every product/ service you offer. It makes sense to create various keywords groups relevant to each photo. For example, I make birthday cakes, wedding cakes, and cupcakes, so I do separate research for each group.
Hack: type also keywords connected to your location. I do home-made bakery in Maryland so that I also put 4-5 location-specific hashtags. Thus, people who live nearby discover my bakehouse.
Search without keys – AI-algorithm
If the guesswork is time-consuming for you, take advantage of the robust AI Hashtags generator. There Are two ways on how to do this:
Upload an image. Alternatively, you can upload a picture from your device, and the AI-mechanism suggests you the hashtags after scanning.
Now let’s figure out how to make a perfect mixture of hashtags that are working. There are several tricks you should know, don’t mark the checkboxes randomly.
Step #3 Combine hashtags in the right proportion
Toolzu creators separated hashtags by groups regarding the difficulty of staying in the TOP of Instagram. This is super convenient. Let me clarify the difference between High, Medium, and Low difficult hashtags:
Attention: add hashtags in the caption, not in comments. Otherwise, the post reach won’t improve.
Now you have in-depth insight on how to mix hashtags like a pro. Save each combination in a document or a posting plan. Let’s continue the discovery.
Step #4 Create several sets
Don’t stop as long as one set is ready – you need a unique one for every picture you post. I mean, you should change the order of hashtags, monitor, and add new to the combination. If you copy 30 hashtags from post to post, they won’t work.
In a document or content plan mark, the hashtags resulted in higher reach, engagement, and impression.
Step #5 Track the statistics
If you have already switched to a business IG profile, you are familiar with posts analytics. In the post insights, you need to estimate the traffic from hashtags. It’s essential to understand the effectiveness of the hashtags to highlight your best.
Don’t give up and try a different set if one wasn’t traffic-boosting.
Extra hack: branded navigation hashtags
If you offer different product groups, let the viewers navigate easily through your posts via hashtags. For example, I make birthday, wedding cakes, cupcakes, and customized pastry. I used this recipe to name by branded tag:
For example – #sophie_birthdaycake, #sophie_weddingcake, #sophie_cupcakes, #sophie_custom
My clients love this – they can find products they are interested in one click.
Bonus tools for your promotion
If you explore Instagram marketing platform Toolzu, you’ll find more handy instruments. What I use:
I scan competitors and leading influencers in my field – bakery. I advise you to do the same. Just copy a user nickname and view:
The analyzer helps me to improve my content plan, explore trends, and stay on the cusp.
Sometimes I need to save Instagram videos, bakery tutorials, and tips on my device so that I can review them offline. Toolzu lets you download posts, IGTV, Stories for free. Just copy the link to a profile you need:
The wrapping up
I believe the free Instagram marketing toolkit will improve your strategy and help you to gain more views. Finally, during the first month of use, I managed to boost my Instagram-based sales by 89%, and I hope you’ll reach even higher results. My final advice – never stop testing new hashtags under your posts, analyze influencers in your niche, and come up with exciting content ideas. Try Toolzu to get your niche photography hashtags!
The post Instagram Hashtag Generator: +89% Higher Reach In A Month appeared first on Social Media Explorer.
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March 27, 2020 at 09:44AM
How to Use Social Media for Crisis Communications and Emergency Management
On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre of a major crisis, the pressure skyrockets. What should your brand say when the facts and the future are uncertain? And how should you say it when new developments are coming in by the hour, or minute?
Social media crisis communication for brands comes down to one reassuringly simple question: how can you help?
In this post we’re taking a look at social media best practices during a real-world crisis or emergency. That is, strategy and tactics for “challenging times”—earthquakes, hurricanes, wildfires, massacres, pandemics, economic collapse.
(Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.)
More than ever, real-world catastrophes play out on social media in real time. As social media professionals, our job is to help our audiences and communities come through hardship together.
So, here’s our guide to social media crisis communication.
The role of social media in crisis communications
In a crisis, social media’s role is much larger and more complex than simply checking Facebook’s Crisis Response tool. 55% of Americans get their news from social media. Meanwhile, first-person accounts and opinions from regular people break news, shape narratives, and influence opinion (as well as potentially affecting the news journalists even choose to report).
For teams working at the center of a crisis (say, government social media teams or health care professionals) social platforms are one of the top ways to get authoritative information to the population, fast.
And for those of us operating farther from the crisis, social media is how people connect and make sense of tragedy. Brands can’t ignore these conversations, but participation must be approached with care.
So, when the world’s in a tailspin, what role does social media play in a crisis communications plan?
In short, social media isn’t just where you say you’re helping, but it’s also where you find out how you can help, and, in many cases, roll up your sleeves and get to work.
Whatever crisis we face—as both professionals and regular people—we all hope that after it passes, we’ll come out changed for the better. On social media, that means strengthening trust and connections with our audience for the long term.
What does that look like? Here are our tips.
10 tips for communicating on social media during a crisis or emergency
1. Review—and possibly pause—your upcoming social calendar
Context shifts rapidly in a crisis, and brands (especially ones who already worry about brand safety) are right to wonder if, for instance, “finger-lickin good” is an appropriate thing to be saying in the middle of a pandemic. At best, you might seem tone-deaf, at worst, inappropriate messaging could endanger lives.
If you’re using a social media scheduler, you’ll want to unschedule upcoming posts. Have faith that all the hard work that went into your perfect National Donut Day post isn’t wasted, it’s just postponed.
For example, the usually mouthy Pop-Tarts Twitter account (along with many of our favourite snarky foods) went silent for 10 days as the COVID-19 pandemic started its spread across North America. When they did reappear, they had a message that was still on-brand, but also humane and reassuring.Source: @poptartsus
2. Have a social media policy in place
We can’t predict crises, but we can be prepared for them. Especially for bigger teams, your organization’s official social media policy is your best asset in responding as rapidly and effectively as possible. A good policy will provide a solid, but flexible, response process, as well as compile all the crucial internal information you need to move forward.
It’s also a helpful document to have in the case that some of your team members are affected by the crisis and compelled to share duties with non-team members.
Make sure your social media policy includes the following:
3. Know who’s on your “tiger” team
What’s a tiger team? A pack of ferocious specialists that assemble to work on a specific problem or goal. In this case, in the middle of an emergency or crisis, your existing social team might reconfigure, or call in additional firepower to handle the increased pressure.
Identify the people who are best suited for these roles, and delineate their responsibilities so that everyone can own their mission, and act. Tasks to assign include:
It’s also helpful to have people clearly responsible for:
4. Make sure employees are aware of your organization’s position
Communications begin at home, and however your organization moves forward, you’re going to need your employees informed and on board.
For instance, if you’re announcing relief efforts, donations, or other moves for the greater good, then proud employees can help spread the word through an employee advocacy program. This is also a good time to remind them of your organization’s social media guidelines for employees (including any crisis-specific amendments).
On the other hand, if your brand is in a tense position because of the crisis (layoffs, backlash, etc.), or emotions are running high, be prepared for employees to turn to social to express themselves.
Sometimes it’s impossible to get everyone pulling towards the same goal. In this case, social listening (see #7) can help you understand your employees’ concerns better. As well, your brand’s reaction in this scenario might be informed by your organization’s social media policy for employees.
Which leads us to our next point.
5. Communicate with honesty, openness, and compassion
This one is self-explanatory.
One of our favorite examples comes from Chiquita. This team obviously took the time to pause, re-orient and put in the work to fully integrate the #StayHome message into their social media plan during the first few weeks of the COVID-19 pandemic.Source: @Chiquita
On the other side of the coin, the International Olympic Committee reposted a generic encouragement to self-isolate, even as they were under fire for resisting pressure to cancel the summer games in Tokyo. Naturally, people noticed the hypocrisy and left many negative comments on the post (which has since been deleted, but still exists as a retweet by @shibsibs).
View this post on Instagram
The post was deleted by the time the IOC actually cancelled the games. (This left the team behind the account free to double down on their pandemic strategy of reposting videos of elite international athletes training in their homes with weird accessories, which was much more appreciated by their followers.)
Going further back, to the 2018 YouTube shooting, Twitter CEO Jack Dorsey found the right balance between human emotion and professional, social accountability in his response.Source: @jack
At the end of the day, honesty, compassion and humanity will win out. The brands who build trust during hard times are the ones who are transparent about the issues they’re struggling with—or responsible for.
6. Cite only credible sources
Resisting the spread of misinformation on social media has been a vital issue for platforms, government, and brands these past few years. But in a crisis, bad information doesn’t merely damage reputations, it can be outright dangerous.
While social platforms themselves may implement broader protective policies during a crisis, it’s absolutely necessary to have a fact-checking protocol in place before you share specious claims with your audience.Source: The New York Times, fake news that UNICEF does not endorse
And if, in the heat of the moment, you erroneously share misinformation, own the mistake right away. Most likely your audience will tell you.Source: Spin Energie
7. Use social media monitoring and listening to stay informed
Your social media team may well have been the first people in your organization to hear about the crisis, whether local or global. It’s just the nature of the job.
And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. How are other, similar organizations responding to the emergency? And how are their customers responding to their response?
Do you need to craft content around your relief efforts, or new operational policies? Does your customer service team need to ramp up fast?
These are just a few of the questions social listening can help answer. It’s a direct line to what your audience needs from you, so tap in.
8. Avoid “trend-jacking” or activities that appear profit-driven
Don’t attempt to “spin” a crisis.
Yes, it can be a tough line to pin down. Even legitimate moves towards altruism, if they seem showy or calculated, will leave a bad taste in the collective mouth, and damage your relationship with your customers.
For instance, when Blackbird—a boutique perfume and incense company that is typically mysterious, hip and edgy in their communications—hinted that they’d be selling not only fancy hand sanitizer, but face masks, they received such an immediate, outraged response that they had to post a clarification half an hour later attempting to explain their good intentions. (They weren’t going to sell the masks, but donate them to hospitals all along.)
The lesson? Coy teaser strategies don’t work in an emergency situation. Communicate clearly and directly so that you don’t end up muddying the waters.
Meanwhile, this PR firm’s post reads as a strange and unappreciated brag regarding the COVID-19 pandemic.
And of course, let’s not forget that back during the California wildfires in 2018, a shocking number of Instagram influencers were suffering from terrible thirst.
View this post on Instagram
In conclusion: avoid damaging your brand’s reputation on social media in tough times by doing what’s right and doing it humbly.
(And keeping your shirt on. Unless you’re Chet Hanks(?))
9. Leave room for questions
People will have questions. Be clear on the best way for them to reach you. Even if you’re not faced with a deluge of panicked customer service inquiries, take the time to engage with your audience, answer their questions, and provide reassurance.
For instance, Clorox’s coronavirus customer response team was on the ball during the coronavirus pandemic, dispensing clear, accurate answers where they could.Source: Clorox
Meanwhile, Ticketmaster’s customer service strategy during the COVID-19 pandemic—best described as “talk to the hand”—left outraged customers to grouse among themselves about the lack of refunds for cancelled events.Source: @ticketmaster
For their part, pharmacy chain Shoppers Drug Mart was accused of raising prices on toilet paper and hand sanitizer around the first wave of COVID-19 panic shopping. The brand’s customer service team addressed the concerns directly, while an official response was formulated.
10. Don’t disappear
Yes, we started this list by saying a pause may be necessary while you strategize, but—and this goes triple if your brand is close to the crisis—radio silence is not a long-term strategy.
While PopTarts knew their input wasn’t necessary during the initial phase of the COVID-19 pandemic, the same strategy from an airline company would be unthinkable.
And yet it happens: during the Deepwater Horizon tragedy in 2010, BP learned the hard way that an inadequate social strategy opens up gaps for someone else (or everyone else) to tell your story for you.
Since BP caused the oil spill in the Gulf of Mexico, this example is both a PR crisis and a real-world disaster. But the company’s lack of preparedness for online communication left the door open for a satirical Twitter account mocking their efforts that attracted 175,000 followers. (BP’s official account had 15,000, at the time).Source: TechCrunch
In hard times, we all need to take responsibility for what we can. Brands included.
Social media crisis communications examples
And now, to inspire you, we’ve collected some of our favorite examples of how brands have dealt with crisis and emergencies on social media.
This infographic encouraging app users to think strategically about the super-emotional topic of money during a shocking downturn is A++. Not only does it fulfill a genuine informational need, it shows a lot of empathy for what people are feeling and thinking.
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Free offerings from online companies skyrocketed in the self-isolation “housebound economy.” What we like here is how this meditation app took the opportunity to get even closer to its audience: going from prerecorded audio to daily livestreaming.
And yes, it’s also a stealth conversion tool. But only because the offerings are truly valuable.
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Bell Jar Botanicals
Admitting that you need help is hard. This post was an honest way to let loyal customers of a vulnerable small business know how they could help.
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David Suzuki Foundation
This is a stellar example of a brand providing support and value to its audience when they need it most. A week of digital forest bathing for people stuck indoors? Yes, please.
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Osmosis is an online health professional education company that leveraged its in-house content resources to help lead the informational charge on COVID-19. Their multi-pronged content strategy is truly inspiring: helping medical schools transition to distance learning; helping people stuck at home stay healthy; and providing all sorts of shareable educational content that could genuinely help lessen the load on the medical system.
While hospitals, universities, and public health organizations may not have the resources to commit to a full-scale social effort like this, the good news is that it’s right there for re-posting.
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This condom company elected to shamelessly advertise through a pandemic. They even came up with their own branded hashtag. But you know what? It’s a condom company, it pretty much has to be shameless. So it works.
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New York Police Department
From their position on the front lines of the COVID-19 pandemic, this team has demonstrated calm and measured hope on social media, doing what they can to alleviate confusion and disorder.
Providing information to help the population stay safe, as well as informing them what the reality looks like out there, is exactly the kind of service people need from their police departments in times like these.
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Here’s an example of a brand demonstrating some radical transparency. And also showing its audience that it will do the right thing even when no one expects it of them.
Their CEO explains: “We’re selling A LOT of coconut water right now. Sales are spiking. But it’s hard to be profiting off a global pandemic.”
World Health Organization
WHO, unsurprisingly, has been super active through COVID-19: livetweeting expert panels, reposting reliable (or even entertaining) content, and generally being both authoritative and consistent.
What’s more surprising is that their social team, unlike almost everyone else in late March 2020, wasn’t exclusively dealing in pandemic content. They also continued their work on tuberculosis, the Health For All film festival, and other topics. This kind of moderation makes sense for health and government organizations whose day-to-day involves life and death.
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All of these examples, though from vastly different industries, communicate with their social media audiences tactfully and efficiently during a crisis. Remember, the most important question to ask yourself is still: how can you help?
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March 27, 2020 at 08:33AM
How Coronavirus Might Affect Your Social Media Pages – and What to do About It
Your social media pages bridge the gap between you and your customers and clients, so during a crisis such as Covid-19, it’s important that you use this important communication medium. However, you may be wondering how to best manage your pages during a time of uncertainty, and ensure you keep hold of followers and customers. Here are some ways that coronavirus may affect your social media, and how you can handle these changes.
You may see an increase in traffic
A lockdown means that people are home more often, which means that whether they are supposed to be working from home or not, they’re likely to spend more time on social media. This can mean more reactions, messages and comments on your posts, both positive and negative, and you can deal with this by:
It can be difficult to manage your social media when you have a flood of traffic, so make sure you are prepared.
You may find it difficult to strike the right tone
Nobody wants to follow a social media account that’s all doom and gloom, but similarly, you can’t pretend that big things aren’t happening right now. It’s important to strike the right tone in your posts, being as upbeat as possible in difficult circumstances. It’s worth working with social media experts such as Move Ahead Media to put together a strategy and create content that’s positive, without being insensitive.
You may notice more hoaxes and scams
Unfortunately, a crisis can bring out the worst in people, and there have already been some high-profile cases where fake news about the virus has quickly circulated. If you are managing a social media account, be very wary of retweeting or sharing anything about Covid-19 from sources you don’t recognise. Not only could you potentially spread fake news that could put people at risk, you could also make your organisation look unprofessional.
People will rely on your site for updates
From closures to delivery information, your social media pages will become a hub during coronavirus, so it’s important to utilise them wisely. Post regular updates about what’s going on and assure people that you’re working hard behind the scenes. For example, if there will be delays, relay this information through your social media, so you don’t get the same question over and over.
Social media management can be tough at the best of times, so during a crisis, it can be hard to know what to post and how to respond. Follow the above tips and you can ensure you stay professional on your social media pages and build a strong relationship with your followers.
The post How Coronavirus Might Affect Your Social Media Pages – and What to do About It appeared first on Social Media Explorer.
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March 27, 2020 at 05:11AM
Creating Social Videos That Grow Strong Connections
Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video?
To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast.
Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency that helps businesses get mass attention. He hosts The Video Marketing Podcast and is author of the book, Producing Empathy.
Matt shares his HERO process for creating empathy-driven video and explains how any business can use storytelling to create marketing videos people will share.
Building Strong Connections With Video
A natural storyteller, Matt spent most of his 20s as a theater director in New York City before earning a graduate degree in journalism at Syracuse University’s Newhouse School of Public Communications. Matt then spent a few years producing TV news before becoming a digital video producer at Business Insider. He later built New York Magazine‘s digital video program from the ground up, which incorporated their other brands including Vulture and The Cut.
Next, Matt went on to build three new lifestyle channels for NowThis, the top global video news publisher on Facebook. After racking up billions of video views for NowThis Sports, NowThis Money, and NowThis Food, he left to start his own firm, Guide Social.
Guide Social is a video marketing company that creates both emotionally driven testimonial content and big, branded content campaigns for companies and personal brands. Guide Social’s videos are built around empathy-driven storytelling because empathy is what makes content go viral.
Matt aims to bring the human connection back to the world of social media marketing. At the beginning, there was a gold rush in digital marketing, with everybody flocking to the next funnel, and the personal nature of social media got lost somewhere. Matt feels like video is the conduit to bring those connections back because video is such an incredibly personal way to build a relationship with an audience.
If you’re a personal brand, video gives you the experience of really putting yourself in front of someone, face to face, literally just a few feet away. That’s a powerful connector. Great social media video is also about giving value to people in the way they want to consume it, and truly caring about what they want, need, and can use. It’s just like human-to-human relationships. Video feels more personal than other types of content.
You can build a deeper relationship with somebody using video than you often can with a blog or with any other platform online. This makes video the perfect medium to bring that empathy back and show that we’re all humans and can identify with each other’s emotions if we’re brave enough to really put ourselves out there.
It’s why Matt’s book is called Producing Empathy: People share and engage with content based on emotional identification or empathy. Being vulnerable, transparent, and valuable is the entire game. If you can force yourself to somehow break down your own walls, you’ll become known, loved, and trusted. This is where we’re trying to go, especially in social media marketing. That’s where video comes in. Being you is more powerful than being famous.
There’s a strong feeling of identification that comes with being able to see other people. Even on a podcast, you feel close to the person speaking because the experience replicates what it might be like sitting next to each other. You can get something that feels much more identifiable on video. Even in a selfie video, it feels like the person is speaking directly to you.
There’s something about looking into people’s eyes. We see ourselves in there. The eyes are a window into the soul. The audience gets just a little bit entranced and that can be a very powerful experience.
There’s also all of the nonverbal communication that happens when you look at someone’s face. The expressions of their mouth, the wrinkles on their forehead, and the way that they look away or look up and think—all of that adds a layer to the verbal communication. Those expressions convey something even in the absence of words. That’s a strong form of meta-communication, which is super-powerful.
There’s something deep that happens when you get a chance to see someone’s face. You get to see that they’re not acting; they’re being authentic and true.
The HERO System
Matt calls his system for creating social media video “HERO,” which is an acronym for hook, empathy, response, and over-deliver. It’s squarely focused on emotional identification, value, and empathy. It’s all about communicating the message, “I actually care about you; here’s the value I have to impart to you. Do you see yourself in me? If so, let’s go on this journey together.”
All of the big video programs Matt built for his previous employers were social media videos, geared toward algorithmic-based news feed platforms—which describes pretty much every social platform except potentially YouTube. The main way other social platforms differ from YouTube is in how you find video content.
On YouTube, you’re coming from a thumbnail; you’re coming from one place to another to get a video. Very often it’s based on search intent. With the algorithms, you’re just shown things. A video comes up and it’s a matter of, “Hey, here’s a gift. Are you interested or not?” You have a very limited window.
There’s also a difference in intent. When you go to Facebook, Instagram, or LinkedIn, you don’t necessarily have the explicit intent to watch video. You’re going there to get updated on your friends and your connections, and you may or may not choose to watch a video. With YouTube, you go there with the explicit intent to watch a video, and you’ll probably stick around longer on YouTube because that’s why you’re there.
On the algorithmic platforms, since we marketers are “disrupting” the user experience, we’ve got to create something that causes some sort of an emotional reaction to provide value.
The main currency Matt shoots for with social media video is the share because that’s what leads to virality. People will share content that they emotionally identify with because they want other people to emotionally identify with it too. People share content well before they watch even half of the video.
You have to optimize for the share, for the response, because that’s how you go viral. If that happens, it sends a signal that you’re creating something that people find valuable and connect with. On any of those algorithmic-based news feed platforms, we don’t go to the content—the content comes to us. We have to change the way we structure our videos to optimize for it.
Hook is the emotional reaction at the very beginning, the first 3 or 4 seconds of a video.
We have two sides to our brains. One side of our brain makes cognitive decisions for us such as whether we should have a ham sandwich or a turkey sandwich. We’re not talking to that side of the brain with our videos; there’s not enough time for that.
We’re trying to stop thumbs so we need to speak to the part of people’s brains that is much more connected to their bodies, to their emotions. We need to reach the nerve connections where if you touch a hot stove, you scream and run the other direction. That’s the brain that we’re looking for and we want to nail it from the beginning.
There are two ways to do that with the hook. The first way is if you have amazing footage; the best stuff gets front-loaded. Don’t wait. This is different on YouTube, because there, you need to do teases to get people more engaged in the content and send those signals to YouTube that people are watching a lot of your video.
It’s different on the algorithmic social media platforms. If you look at Facebook and Instagram engagement graphs, you’re going to see the drop-off rates plummet after 10 seconds. That’s fine because you’re reaching many more people, and you’re disrupting their experience—but if you’re putting your best stuff 30 seconds into your video, nobody’s going to see it. You have to stop them there at the very beginning.
You can put it in again later if you want because you’re telling a story the whole time. So if you can, hook them from the start with the best footage you have because that’s where the money is.
If you don’t have any great video footage, use a really good headline that’s specific and strikes an emotional chord. Think about BuzzFeed headlines; for example, “The Simple Reason Every Woman Is Curling Her Hair Wrong.” It’s so specific that every woman who curls her hair is going to empathize with that and so she’s in.
Even if I don’t have amazing footage that’s going to blow people away, I’m able to get them into the video through emotional connection instead of footage.
This text-on-screen format meets people where they are because they’re sitting on their phones, they’re often not able to listen, and you have a very short window. There’s no way that you can rely on a situation in which you’ve got no idea how they’re experiencing your content. If you just fly the text on-screen and you hit them over the head with it, then you can catch their attention. Hopefully, it’s a good-enough headline or video footage that it really cuts to their heart and makes them want to stop.
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Videos almost always autoplay in people’s feeds. If you don’t stop their thumbs from the start, you’ve lost your chance to get someone into your video content. This is why the worst thing you could possibly do is start your videos with a logo. There’s nothing more important than the first 3–5 seconds because it doesn’t matter how good your video is after that. If nobody watches it, what impact does it have?
It’s the same thing as putting a boring headline on a great blog. It could be the best-written piece of content in the world, but if you can’t get people into it, you’re going to have a fundamental issue with your content creation and distribution.
Emotional identification is the reason anybody clicks anything online. It blows them away or it’s going to give them value. It has the promise of connection or the promise of a relationship. We want to see ourselves, we want a mirror—that’s what we all subconsciously want when we’re looking for content online to engage with. This is a great way to think about value, because with content, you need to be squarely focused on giving value.
The best way to give value is by understanding how your audience feels and showing empathy. It’s an automatic two-way street. Empathy is an incredible process to go through with somebody and a great relationship-building piece if you can show empathy with content.
Empathy is also the best way to come up with a content strategy. What kind of content should you make? Well, what kind of things resonate with the lifestyles and lives of the people that you’re serving? What do they care about? What do they cry about? What do they laugh about?
Make sure that you’re choosing stories that will spur empathy and telling them in a way that continues to show that you emotionally identify with audience members and that they can emotionally identify with you. You’re letting them in and they’re letting you in. Then you’ll really get the opportunity to build an awesome connection with them, which can go so far from a business standpoint.
It’s not about your product and service, it’s about the people you serve. It’s not about you, it’s about them. When Matt is trying to help brands come up with the type of content to use, he takes them through what he calls a persona exercise. They come up with their ideal avatar, the ideal target customer. Then they think about that avatar’s entire lifestyle.
Many times, we see the audience only through our own very limited lens. We’re only looking at them through the lens of what we want, as if we were the only thing in their lives and the problem we solve is the only thing going on with them. Instead, we need to look at the entire lifestyle that they’re living.
Matt teaches a process called a lifestyle map. After doing the persona exercise, you make a lifestyle map where you put the avatar in the center and draw little bicycle spokes out. Each spoke is a different piece of that person’s lifestyle.
Let’s say we’re selling wedding dresses. We have our avatar, Sylvia, in the middle, and she’s getting married. The different bicycle spokes would be the different parts of Sylvia’s life. Is Sylvia’s life all about getting married? No. There’s a lot going on in Sylvia’s life and that’s what surrounds our avatar.
Depending on your product or service, your avatar could be a high-income individual who is extremely busy so we know that there are a lot of people in that avatar set who are lawyers and doctors. “Extremely busy” would be one core lifestyle trait.
Then we’d go down again and say, “Well, most of the people in this avatar set are moms.” So we would have “mother” as another spoke for Sylvia. Over here, we say that this avatar is mostly 30- to 35-year-old women. We can go around all of the things that matter to Sylvia, what she cares about in her life.
And then, as someone who sells wedding gowns, we can make content about motherhood, we can make content about busy lifestyles and issues with morning routines, and all of the things that make Sylvia say, “Oh yes, that’s me. Yes, I do have a problem with that.” It builds a relationship.
It’s got nothing to do with wedding gowns. That’s the part that a lot of marketers are going to struggle to grasp. It’s got everything to do with the challenges faced by the audience they’re trying to attract, and whether those videos resonate with that audience.
The key is creating a deeper relationship with that human being. Often, as marketers, we’re not playing an AOV, or average order value, game, which is, “I want you to buy something now and then go away.” We’re playing an LTV, a lifetime value, game. We want to create superfans. And you don’t create a super-fan by saying, “Hey, buy my wedding gown.”
Social media is becoming more personal and it’s going into private channels more often. It’s more important than ever to deepen those individual relationships.
Response is where the share happens. If you’re just creating content for people to consume, it’s going to be one-way and it’s probably not going to go viral. It could provide value but it’s not quite structured correctly. When you’re trying to get someone to emotionally respond to your content, this is where we structure stories in completely different ways.
The basic idea is to continue to front-load different parts of the story to create those cold opens so we can get the share in before we even get to the story.
Very often, when you’re structuring a social video script, you may get to a point where you want to just deliver context. You get people in, and you offer that hook and the promise of your headline—but if you continue just setting the stage with your next line, that’s not shareable content. The important thing is to locate the biggest empathy moments in your script, the biggest mirror moments that will really make people share those things.
Don’t do the most common thing right off the bat. Find the wackiest, craziest piece and put it right up front because you’re optimizing it for response. The response is done by the watcher but it’s cued by the way you compose the video. By front-loading your video after the hook with really valuable, interesting, or emotional substance, the hope is that your audience will hit Share before they’ve even watched the rest of the video, and then they’ll keep watching it.
It’s normal to tell a profile story in a very linear way: Start at the beginning and go to the end. But if you structure your video that way, when you’re mostly trying to distribute it from social platforms, you’re not optimizing it for shares. You need to think a little bit harder and develop that cold open.
One time Matt went to Switzerland to interview Paralympic athletes for a campaign with Toyota. He interviewed a Mexican mono-skier who started crying because he admitted to Matt that he’d thought about ending his life. His guest had never told anybody, because he had the accident at 14 years old and almost lost everything, including the will to live. Matt said to himself in that moment, “This needs to be in the beginning of the video. I need to make sure that people see this and experience this. Because this is the truth. This is empathy.”
A lot of people would have built up to that moment and made it the crescendo; but instead, Matt decided to reorganize it so that it was more of a cold open. He used it to get people feeling something for this man and going with him on this journey to move into it.
There’s nothing new under the sun with content. We’re all usually making the same stories. So you’ve got to exceed people’s expectations of value in that content because that’s what they’re going to remember.
The goal with any piece of content is to get it shared. But when it’s done, when people have consumed it, did they feel like they had at least one useful nugget they could take away from it that they hadn’t heard or experienced before?
How can you over-deliver value to show that you actually care? How do you show that you’re not just cookie-cutting these videos, you’re putting thought into them, you’re putting heart into them, and you care about the people who see them? You want to help them.
You know how you feel when somebody over-delivers for you in real life? They send you a card and you think, “Oh my gosh, I can’t believe this person took the time to send me a card in the physical mail.” You also feel slightly indebted, of course, so there’s a marketing tactic there. But also you feel a connection: “Wow, this person really cares about me.”
It makes you think about yourself and reflect on yourself. In video form, by over-delivering value, you’re showing that this isn’t just a marketing tactic; it’s actually us caring about you and your experience.
These are short videos so you’ve got a lot to do in only 60 seconds. The hook is 3-5 seconds, then the first most shareable piece of information, the second most shareable piece of information, a little bit of context, and then add that extra layer of value to over-deliver again.
There’s that factor, that little way to give perspective to it that nobody else would do. Historical perspective, maybe a quote from someone tracing it back to something, a different application of this knowledge, that little extra… It’s just a couple of lines, but it really makes a difference.
Key Takeaways From This Episode:
What do you think? What are your thoughts on using video to build stronger connections with your customers and prospects? Please share your comments below.
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March 27, 2020 at 05:06AM