How A Personal Finance Blog Can Create Content To Help Their Readers And Build Website Traffic

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The world of personal finance is vast ranging from mortgages to the immense variety of investing strategies. A personal finance blog can attract quite a bit of traffic with the right type of content being produced regularly. The same old generic content is not going to draw people to the site especially if a catchy title doesn’t deliver in terms of a great piece of content. The right amount of traffic can make it quite easy to monetize a blog with ads as well as sponsored posts among other opportunities. The ability to build a blog and earn a living off of it allows quite a bit of freedom for a blogger to work anywhere in the world. The following are tips to help a personal finance blog create useful content for readers as well as build a decent average number of blog visitors per week. 

Provide Actionable Tips

Providing actionable tips like that of picking up a freelance job or side gig to knock out debt more efficiently is a perfect example. Finding great loans like LoanMart provides is another sample of advice that can make a huge difference in a person’s financial health. Putting together lists of tips for those people wanting to save, invest, and pay off debt can create loyal readers. Readers are likely to read for years if the advice of the blog helped them retire earlier, get rid of a nagging debt, or increase their quality of life through increased income. Even topics like the psychology of debt can be important as it might cause a reader to be more proactive understanding how it can impact their mental health. 

Answer Specific Questions 

Doing a certain day of the week where reader questions are answered specifically can be a huge deal. Answer 20 to 30 questions will help create a sense of community among the readers as they will see most people have similar or identical problems they encounter from time to time. Providing examples of the other contributors’ problems they might have had can allow a sense of rapport to be built. Most people have to learn about financial topics if their parents did not teach them as there are no classes in school prepping you for certain topics. 

Allow Readers To Contribute

Readers contributing to the blog should not be an excuse to allow poor quality content. This does provide some relief on those running the blog if a reader contributes monthly with an article that attracts decent numbers in terms of social shares as well as traffic. Readers can also do a great job of providing content ideas that they would like to see created or expanded on. Asking the readers then looking for topics mentioned multiple times can help create a portion of the company blog’s editorial calendar. Allowing the owner of another blog to contribute can provide a backlink as well as expand exposure to the audience of the other blog if they allow you to contribute to their blog in return. 

A Podcast With Reader Questions Can Help Fill Out An Hour

There are some personal finance topics that are immensely complex and can be tough to understand in a long article. Podcasts allow listeners to get in-depth explanations that can hold their attention far better than text would. People are turning to podcasts as their new favorite content to listen to on a way to work. A personal finance podcast that garners a following will only expand the blogs traffic overall. Stay true to the blog’s brand on the podcast and do not give bad advice due to a sponsor asking for an endorsement of the financial products/services. 

The building of a successful personal finance blog begins with the content. Take time to create a strategy around what readers want to see as well as what data collected dictates. Google Analytics will be a huge help with this but take a look at other tools that provide data on the success of pieces of content.

The post How A Personal Finance Blog Can Create Content To Help Their Readers And Build Website Traffic appeared first on Social Media Explorer.

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September 4, 2019 at 09:32AM

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Twitter trolls Instagram by posting screenshots of tweets to Instagram

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It looks like Twitter is finally using Instagram.

On Wednesday, Twitter's official Instagram account shared its first posts and in doing so savagely called out Instagram for the fact that so many people use the photo-sharing app to post screenshots of tweets.

In six separate Instagram posts, Twitter posted a screenshots of an Aug, 9 2019, tweet from @Miagrassia28 that reads, "instagram is literally just screenshots of tweets and i think @Twitter should call them out." Burn. ?

Image: screenshot / instagram

As you can see in the screenshot, @Miagrassia28's tweet only had six likes at the time of Twitter sharing it to Instagram. Read more...

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September 4, 2019 at 09:07AM

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How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet

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Need to spec out a plan for a client? Wondering what the core elements of a good social marketing strategy ought to include? In this article, you’ll find a good strategy, workflows, and more. #1: Clarify Your Social Media Strategy to Develop a Clear Path Forward Marketers know that having a documented strategy is strongly […]

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September 4, 2019 at 05:00AM

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How to Use Social Media to Promote your Business

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There are tons of social media sites these days. So how do you know which one is best for promoting your business? It’s crucial to choose the platform. When deciding which to use, you should consider your target customers. 

Try to find out which sites the majority of your customers use so that you can easily connect with them. Also, remember to consider which outlets would be the best fit for your business. Read on to find out more ways.

Be Social

It’s easy to neglect social media accounts, but it’s important not to. The whole point of social media is to be, drumroll, please, social! Being social means liking others’ posts, leaving comments, and asking questions. Encourage your audience to initiate conversations, propose new ideas, and ask questions!

If you find that you don’t have the time to devote to your social media accounts, assign someone to be in charge of them. Make sure your accounts are organized. If not, your followers may get bored. 

With diligent planning, you are less likely to repeat the same post or have lulls in your online presence. Extended absences from your accounts could cause people to lose interest. If they lose interest, they may stop following your page.

Don’t Over-Promote

You don’t want to bombard your followers with promotions. It’s easy to fall into the habit of advertising your business, but this is not a good idea. Most people like to look at social media because it’s entertaining. They want to look at pictures, funny GIFs, and read engaging articles. 

Your probably wondering, “Why do I need social media if I can’t promote my business on it?” The answer is less is more. There is a rule called the one-in-seven rule that many marketers follow. The name speaks for itself. Promotional posts are okay about once every seven posts. 

Create Intriguing Material

It is important to provide value to your followers. Post something they will find useful, funny, or entertaining. 

Post about a variety of topics. Some people want to read articles about cars, some want to read about food, and others want to read about sports. Don’t get stuck posting about one topic. Also, remember that it is not your personal account. Post about things outside of your personal interests. 

To Sum it Up

There are over 3 billion people on social media. It’s a great way to reach people far and wide if it’s used correctly. We hope our advice will help you expand your customer base.

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September 4, 2019 at 03:13AM

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How to Advertise on Social Media as a Solopreneur

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Digital advertising in large companies and agencies are massive undertakings. Typically, there’s a lot of planning, a huge budget, and a different team, or at least a different person, to handle each area – campaign strategy development, content writing, creative design, and analytics. It’s a lot!

It’s no surprise then, that handling digital advertising for your solopreneur business on your own can be crazy confusing and overwhelming. It’s just you, your tiny budget and your already-packed schedule trying to handle the jobs of five people. No wonder it’s so frustrating.

Luckily, as solopreneurship grows, more tools are being developed daily to help you with online advertising so you don’t have to feel so overwhelmed. Even social media networks have acknowledged this fact and are making their ad platforms a lot easier for solopreneurs and small businesses to use.

Let’s take a look at each area of the advertising process to see how you can make your advertising a lot more manageable, yet effective, when handling it on your own.

Develop Your Campaign 

While most social media channels make it super-easy and frictionless to just boost or promote a post in your feed and get along with your day, taking this approach isn’t recommended if you don’t have a plan first. Otherwise, you’ll be spending money continuously with no real end goal in mind and you won’t know if you’re truly making a positive impact in your business.

Developing a campaign is all about getting clear on why you’re advertising, what you hope to achieve and how you’ll know if you achieved it. To make this super simple, you only need to focus on five key things needed to get your campaign started:

1. Goal – What’s the ultimate business result you want to achieve?
2. Audience – Who will you be targeting with these ads?
3. Channels – What social media channels are best, based on the audience you’ve selected?
4. Messaging – What the biggest takeaway message or action you want people to take?
5. KPIs – What are the key performance indicators (i.e. metrics) that will let you know you are succeeding?

When you are clear on these, it makes it a lot easier to move forward with creating the actual ads you’ll be using, since you now know exactly what you’re working towards.

Creative Design

For solopreneurs without the huge budget to hire graphic designers, creating graphics with popular tools like Canva has become the standard. However, with videos and animated graphics performing 7.5 higher than image posts on social media, you’ll want to step your game up to get the most traction from your ads.

Source: HubSpot

Don’t panic! Creating video content doesn’t have to be hard. As a matter of fact, one of the best apps for this – Pixaloop, which allows you to turn images in videos and animated graphics – can be used directly on your smartphone.

With Pixaloop, you can take professional-looking images with your smartphone and animate them to look as if parts of the photo are moving. Most people never even realize they’re looking at a still image to begin with. Here’s an example of how Pixaloop makes images come alive:

Mobile apps like these have developed incredible animation technology that brings so much life to regular images, which means higher CTRs for your ad campaigns.

So now, you get the best of both worlds – fantastic, eye-catching creative video without spending a boatload to hire a creative to do it. Now you just have to get these ads up and running!

Content Development

Coming up with social media content is often one of the most daunting tasks for solopreneurs, but it absolutely doesn’t have to be. If there’s one technique worth borrowing from the pros, it’s that of, well, borrowing. Instead of trying to reinvent the wheel every time they need to come up with content ideas, they simply review content from others and use that as inspiration for their own work.

Most social media channels actually have such inspirational content readily available for their business customers. Facebook shares success stories and creative inspiration on their Business site. Twitter also has a few success stories and an Inspiration category on their blog. 

Success stories from brands on Facebook [Source: Facebook Business]

Other great places to find inspiration are swipe files like this Twitter Ad Examples Pinterest board from Jess Bahr and dedicated inspiration blogs like Swipe-Worthy, AdEspresso and Really Good Emails.

Analytics

Reading social media analytics can be the worst part of advertising. You’re staring at a bunch of numbers on the screen wondering which ones matter and which ones you can ignore. Thankfully, at the beginning of this process, you outlined your goal and KPIs, which means your job of analyzing campaign results just got a whole lot easier!

While you want to put the strongest focus on these critical numbers, the other statistics may come in handy as well. Once you’ve done your overall analysis, sometimes you’ll need to go deeper into the numbers to get a better understanding of your results.

For example, if your main goal was to drive traffic to your site, you may want to get granular to see which specific posts drove the most traffic, and, of those, which one drove the overall best results. This way, you know exactly which one you should keep using if you plan to do more ads in the future. To continuously optimize ads, make sure to review once every few days to see how your ads are performing and make changes if necessary.

Most social media platforms understand a solopreneur’s need to keep close track of all campaigns and make sure that budget is not being wasted away. Make sure you use each platform’s built-in analytics platform to analyze your campaigns and ensure your KPIs are being met:

• For Facebook, make sure you understand how to read Facebook’s Ads Manager analytics. On top of that, learn how to read your Facebook Page Insights.
• If you’re advertising on Instagram, this is where Facebook’s Ads Manager analytics come into play as well, since that is the platform you must use to advertise on Instagram in the first place.
• For Twitter, take a close look at Twitter’s built-in analytics platform.
• For LinkedIn, make sure you understand how to read LinkedIn’s insight metrics. Be extra careful with LinkedIn ads, since the CPM on LinkedIn’s platform tends to be higher than average.
• If you use YouTube, learn how to read your channel’s analytics.

Getting the Hang of Things

Social media advertising is definitely not the type of thing you set and forget. However, after doing it a few times, you will not only develop your own system, but you will understand your audience a lot better, and become a lot savvier with creating content and ads that drive the results you need. Of course, the more you succeed at that, the more successful your business will be overall.

In order to get there, you must get started. The sooner you do, the faster you’ll build your skills and become the social media ads pro you need to be to run a thriving solopreneur business.

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September 3, 2019 at 04:50PM

Will Hiding Likes Really Make the Internet a Better Place?

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As part of a unique experiment to see if it can improve the user experience and encourage more engagement and activity, Instagram is hiding the number of “likes” that are shown next to every photo or video posted on the popular social media platform. An experiment that started in Canada is now being rolled out to six more countries (Ireland, Italy, Japan, Brazil, Australia, New Zealand) and rumors are starting to build that “like hiding” could be coming to the United States in the near future. As a result, it’s only fair to ask: Will hiding “likes” really make the Internet a better place?

Inside the world of Instagram “likes”

The big problem, of course, is that the number of “likes” appearing next to any photo or video has become a metric of success for social media users. A photo, for example, is successful if it gets thousands of likes, but a complete failure if it only attracts a handful of likes. One the surface, this might seem to make a lot of sense. What could be more democratic than asking people to vote on whether or not content is good? In theory, this should encourage people to post the best possible content.

But here’s the thing: people have taken the concept of “likes” too seriously, and that has led to a lot of very negative behaviors across Instagram. One practice that particularly stands out here is the ease and availability of buying “likes” from third party companies. If you can’t get enough organic activity on your Instagram photos, then why not just pay a few bucks and buy up hundreds or thousands of likes and followers?

The habit of using “likes” to judge the relative success (or failure) of Instagram content can also lead to a lot of online bullying. Imagine a bunch of teenagers posting photos to Instagram and waiting for approval from the “cool kids,” only to find out that the queen bees or top jocks at the school have chosen to freeze them out by withholding “likes.” For young adults craving social status and social approval, that could be a huge hit to their self-esteem.

In fact, even among older users, many people simply delete any photo that does not get an arbitrary number of likes, all to create the overall impression that everything they post online is truly spectacular. (Oh, that photo of me post-workout still makes me look fat? Better delete it, and post an even better photo tomorrow!) Someone scrolling through their Instagram feed would only see a highly curated feed of photos with lots of likes.

A possible solution to the “like” problem

Instagram really isn’t re-inventing the wheel here when it comes to hiding likes. Instead of posting a real-time counter of how many likes a photo or video gets, it will simply state, “Liked by username and others,” where ‘username’ is the first person who liked the photo. The idea here is that users will not obsess over how many likes their photos are getting – as long as a photo gets two “likes,” it’s going to be just as impressive as a photo from an A-list celebrity that gets 10,000 “likes.”

At least, that’s the thinking over at Instagram HQ. But is really possible to re-engineer human social behavior so easily? For thousands of years, humans have been competing socially, looking for ways to raise themselves up and keep others down. If it’s not the “like” button, there’s bound to be some other social media feature that can provide a go-to metric for success. That’s not being cynical, that’s just recognizing what makes us human.

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September 3, 2019 at 02:15PM

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The armed robber meme is some nice morbid fun

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September 3, 2019 at 09:37AM

5 Ways to Improve E-Commerce with IoT

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Over time, thanks to technological advancements and the increasing use of the Internet for shopping online, e-commerce has seen a steady and healthy growth. Predictions regarding the future of retailing involve a heavier growth in the digital space than actual, physical retail stores. 

This rising trend in online retailing has presented retailers with greater opportunities, which they need to take on with a rather technological approach. When technology is concerned, IoT is the most relevant computer technology. Devices and systems that are IoT-enabled make operations more efficient and more reliable for ecommerce businesses. 

How Ecommerce Gains from Internet of Things

Below are some of the most prominent ways in which e-commerce can benefit from IoT.

Inventory Management

E-commerce businesses usually need more control over their operations, especially when it comes to managing inventory sitting in their warehouses. Inventory systems that integrate IoT tools such as RFID tags and IoT sensors allows for stronger control and automated management. 

Using IoT for e-commerce businesses eliminates the need for managers or employees to physically count merchandise and update records manually as the system is very close to being self-sufficient. Access to real time information about inventory assists in the collection of useful, updated data which forms the foundation of a robust inventory management system.

Relationship between End Consumers and Manufacturers

Internet of Things makes sure that the relationship between consumers and manufacturers progresses smoothly, turning eventually into a long-term relationship. 

An example of this could involve the way IoT allows e-commerce retailers to benefit from fresh streams of revenue through the creation of business models such as offering post-purchase ongoing services like remote monitoring and predictive maintenance. 

Tracking & Logistics

IoT ensures greater visibility for retailers over the entire process of order fulfillment, enabling them to be better at meeting demands of online shoppers. Having an uninterrupted & efficient supply chain management is vital for every e-commerce business. 

This modern computer technology (IoT) lets e-commerce businesses keep track of every customer’s order constantly up until the time they receive their order. Technologies such as GPS & RFID enable location tracking as well as other details that ensure smooth and efficient deliveries, e.g weather locations and traffic status. Managing logistics this way helps both customers and retailers keep track of the order and stay on the same page. 

Shopping Processes

Automated checkouts are a product of Internet of Things, making the shopping process very easy and user-friendly for customers who simple have to ‘walk-in, buy and walk out’, with the billing costs and details received on their smartphones. An example of this is Amazon Go.

Future expectations from this system include predictive systems which will automatically know when a previous customer is ready to make a purchase again. They will then, on the basis of their shopping lists, pack relevant products beforehand. 

Consumer Experience

IoT can help e-commerce businesses in staying customer-focused to a great extent. This innovative computer technology allows retailers to make sure that their customers have a comprehensive and personalized online shopping experience, which ultimately results in better customer engagement and satisfaction.

Personalized data gathered regarding consumer behavior plays a key role here. IoT feeds on data such as online browsing & shopping patterns to enable e-commerce retailers to tailor-make offers, products and services for individual customers in an efficient manner. Using IoT this way makes the process of attracting customers and influencing their buying decisions possible today.

IoT for e-commerce is all about integrating devices, technology and data which can help the e-commerce industry grow even more to have an even larger impact on businesses in the future! 

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September 3, 2019 at 09:04AM

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An interview with Robin Xiong, Data Scientist at CouponBirds

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1. Could you briefly introduce yourself? What are your main interests outside of work?  

Hi, my name is Robin Xiong. I majored in Network Engineering at university. Before I went to college, I knew nothing about computer science. But when I started to learn computer technology, I fell in love with this incredible creation which can solve so many problems in such an efficient way. And naturally, I started to work as a data scientist when I graduated.

There were circumstances when I found the field and work difficult, but the more I was trapped, the more I was motivated to figure it out. In the process of solving these problems and growing my experience, I have been filled with admiration of the wisdom of the past and the profoundness of computer science. I feel that computers and engineering are gonna be my lifelong partner. After work, I usually look through interesting stuff about computers on the Internet like creative algorithm and minigames. I also go for sightseeing and spend some time on mobile games which could cheer me up.

2. When was the first time you heard about the field and how did you end up working in it?

I haven’t been exposed to the field until university, but I was deeply attracted by its inscrutability and also accuracy at the same time. I love using it to deal with different problems I have never tried. The more I engage, the more I realize that there’s an extremely wide space waiting for me to explore. I thought it would be a good chance to practice and enhance my ability at work. So after graduation, I couldn’t wait to find a job which allows me to solve real problems and accumulate experience. What I’ve learned from work powered me up and help me a lot in the following challenges, which makes me feel fulfilled and happy. I believe that I’ll stay in this industry for life due to my obsession with computer science.

3. What is your current role at CouponBirds?

Currently, I’m working at CouponBirds as a data scientist and concentrating on improving the website. CouponBirds is a platform providing online coupon codes and deals with the best quality to users. 

To be specific, I manage the data for CouponBirds, aiming at offering faster, wider-covered and more accurate coupon data. In addition, I conduct analyses of user behavior to find out their preferences and try to optimize our product. In one word, users’ needs are our direction of working and serving. And we welcome any advice to help us improve and make CouponBirds a better place for couponers. 

4. What has been the most exciting part of your work in CouponBirds?

There is a group of lovely colleagues at CouponBirds who always come together and work things out. I love the people here and the energetic working environment which I think are so important for my progress. The most exciting part of my work is that more and more users come to CouponBirds to look for coupons, and this means great recognition of our hard work. Meanwhile, I really appreciate that an increasing number of users are sending feedback and advice to us. From their messages, we realize our shortage and what users really need and we are now aiming at providing them with a better experience.

5. Which tools and software are essential for your team?    

The most used tools in my daily work are Python and Mysql. It’s convenient to use Python when dealing with data, especially in data cleansing, modeling, and other functionalities. It has some really helpful modules, too. The database is also an essential part. For me, I’m used to Mysql and of course, everyone can choose with their own preferences. As for data visualization, my favorite is certainly BI which is powerful to make report forms but also easy to apply at the same time. 

6. What does the future of CouponBirds look like? How does a data scientist stay up to speed on the latest innovations?

In the near future, we’ll try to tag “CouponBirds” with “The Best Coupon Site”, which means when online shoppers are in need of coupons, CouponBirds will come out first in their minds. And this is just a small step. With the rise of big data, my job is to provide the personalized service with massive data analyzing. We will provide our users with prompt and convenient coupon hunting experience and gain more love and trust from them I believe.

7. What would be your three top tips for early career data scientists looking to develop in this field?

First of all, there are several branches of data processing such as data analysis and data mining. So you must have a specific direction in the beginning. You can start with learning what exactly are these methodologies about. And then you can start to learn what you are interested in. 

My advice is to read and study more books and practice in the meantime. Only when you practice, you can realize if you have really acquired new knowledge. You can also learn in working as there are practical data and requirements in projects. Solving data-related problems allows you to improve yourself at a rapid speed. Last but not least, I believe that math is the basic knowledge and skills for this job. So, do spend some time on mathematics and you’ll find data science is so handy.

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September 3, 2019 at 07:35AM

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Steps to Get Instagram Influencer Marketing Right

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Influencer marketing can be a great way to get your product to a new audience in the digital age. It can be more budget-friendly than traditional advertising, and it is very effective because people view influencers as friends who can be trusted to suggest the right products.

If all of these benefits sound great to you, you probably want to rush out and find Instagram influencers right now. However, companies new to influencer marketing can make mistakes that harm them instead of helping. If you want to get things right, you need to take the time to research and plan carefully. Follow these steps to build your influencer marketing strategy.

Step 1: Create Clear Goals

The first thing you need to do is think about what you hope to achieve from your marketing. Is your main goal getting more people to visit your stores or do you just want to raise general brand awareness on social media? Some people want to gain more followers for their business, increase profits, or expand their market to a new area. Think about this carefully so that you can develop the right approach.

Step 2: Find Influencers to Work With

Step 2 is essentially the most important part of this whole guide. No social media campaign can run smoothly if you are trying to use influencers that are a poor fit for your brand. Of course it is helpful to find Instagram influencers with a high follower count and a strong presence in your desired industry, but there are more metrics to consider. Check to see how engaged the influencer’s audience is, and consider the influencer’s type of follower to make sure they can market to your desired audience. Some companies find it better to work with smaller influencers that have a very devoted following in a specific niche while others do best with bigger celebrities that reach a more general audience. You may also want to research the influencer to ensure they do not have any past controversies.

Step 3: Consider How to Reach Your Audience

It is important to remember that “influencer marketing” is actually a broad subject. When you decide to increase your social media presence, think about how you actually plan to do that. Do you want influencers to show themselves using your product in passing or do you want them to do an in depth review? Things like having an influencer run a contest where their followers win your products or getting an influencer to collaborate with you and create branded products can generate a lot of interest.

Step 4: Get the Influencers Onboard

If you followed step 2 correctly, then you should have a substantial list of influencers you would like to work with. However, finding Instagram influencers is only half the battle. You also have to get them to work with you. Many influencers are very selective, so you need to craft a pitch that appeals to them. In general, it is helpful to make a pitch that acknowledges the influencer’s worth to your company and shows how your company aligns with their own personal brand.

Step 5: Stay on Brand

Most influencers want a lot of freedom in how they will promote your product, but this does not mean you should just give them money or perks, walk away, and hope for the best. Instead, you may want to craft a general marketing guide to give to influencers. Let them know about key parts of your product or service they should highlight, and give them lists of topics, words, or other brands you do not want mentioned in the post. You may even want to craft a mood board that captures the general style of post you appreciate. Give the influencer plenty of freedom to discuss your product in a way that works for them, but provide gentle guidelines to ensure all influencer marketing remains on brand for you.

This might sound like a lot of work, but it can actually be very simple when you have a good marketing team. Taking the time to properly plan your marketing strategy can ensure that you build an online social media presence that benefits your company.

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September 3, 2019 at 05:39AM