What Is the Impact of COVID-19 on Affiliate Marketing? https://ift.tt/3eBcysj Every part of the economy has been impacted by the COVID-19 (coronavirus) pandemic. Some industries have been hit harder than others. Some of the industries that have taken the brunt of the pandemic include movie theaters, restaurants, and the airline industry. One of the areas that have been hurt by COVID-19 is the world of affiliate marketing. With many individuals and families having to stay in their homes as they grapple with this unprecedented disruption in their lives, many affiliate programs have been cut and their commissions have been slashed. In many respects, people are concerned that this is going to be worse than the Great Recession that took place in 2008. With this in mind, it is important to take a closer look at the impact of the pandemic on the world of affiliate marketing. First, it is important to note that the impact of affiliate marketing has been uneven. Just as COVID-19 has impacted different industries to different extents, affiliate marketing is being impacted in different ways across different industries as well. This mixed impact is one of the most common themes among both affiliate marketing leaders and company managers. For example, health, medical supplies, and entertainment supplies have actually grown in the world of affiliate marketing during the pandemic. On the other hand, affiliate offers that involve flights, hotels, and gyms have dropped tremendously. Some people are looking to renovate or upgrade their homes during the pandemic by adding new appliances. Kevin King (Cleanup.Expert Editor – Los Angeles, CA) has some helpful information for those looking for new appliances. One of the important steps people should take involves an inside look into online appliance reviews. Another major development when it comes to affiliate marketing is a severe drop in ad revenue. This has to do with a shift in consumer behavior during the COVID-19 pandemic. This drop spans everything from real estate to rideshare programs. Many affiliate marketing professionals are reporting a drop of 20 percent or more. With so many people being stuck in their homes, there is simply a drop in the level of user engagement. As a result, revenue from ads is down as well. This is one of the biggest challenges that has been cited by professionals in the affiliate marketing industry. Finally, many businesses are seeing a shift in how their products are performing. Some of the products that might not have been staples of their businesses are actually performing well while their prior core products are dropping. For example, there has been a shift in the cosmetics industry as a result of the COVID-19 pandemic. Now, hand sanitizer is one of the hottest products as people try to stay safe. On the other hand, traditional makeup might not be as popular as people stay in their homes. These are only a few examples of the manner in which COVID-19 is impacting the world of affiliate marketing. While the pandemic might be temporary, this could lead to a lasting impact on the manner in which consumers look for and purchase products. The post What Is the Impact of COVID-19 on Affiliate Marketing? appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog May 31, 2020 at 10:36PM
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Facebook Updates Creator Studio https://ift.tt/3gBmcgi Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio as well as new Twitter Camera and conversation management features. Tune Into the Social Media Marketing Talk ShowListen to the replay of this week’s show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS. Watch the replay of this week’s show below. Use the timestamps below to fast-forward to our top stories in the replay above.
divider Facebook Creator Studio Updates: The Facebook Creator Studio app is starting to roll out the ability for creators to manage their content “on the go.” With this update, users can publish and schedule new Facebook posts within the same Creator Studio app where they check content insights, respond to messages and comments, and make edits. This update is available on both iOS and Android. Earlier this week, social media strategist and IT security specialist Valon Kerolli shared that Facebook appears to be testing the ability to create stories on Creator Studio on desktop. Screenshots were shared by Matt Navarra.
In a post on her public page, Mari Smith added that this update was spotted on “some public Facebook Pages.” However, Facebook hasn’t provided any details or information about its broader availability to all pages. Twitter Rolls Out Updated Twitter Camera With New Features: Earlier this year, Twitter updated the native Twitter Camera to include colorful caption panels and larger image formats for captured photos. Last week, the company rolled back these changes and added two new camera features: the ability to attach up to four images captured with the camera in an individual tweet and the ability to reply and retweet with photos or videos.
Twitter Experiments With Potential Native Tweet Scheduling Tool: Twitter appears to be testing the ability to schedule tweets on a specific date and time. The Next Web reports that the ability to schedule tweets only seems available to “some folks on Twitter for desktop,” and the company hasn’t confirmed any other details about this potential new feature.
Twitter Tests New Comment Moderation and Conversation Management Controls: Select Twitter users can now limit who can reply to their tweets and join the conversation to “Everyone,” “People you follow,” or “Only people you mention.” The company officially confirmed that these new settings are only available to a “limited group of people globally on Twitter for iOS, Android, and twitter.com.” However, the tweets will be visible to all Twitter users. Become the Social Media Marketing Rockstar for Your BusinessMeet your secret team that makes you look like a social media genius and empowers you to embrace change! We’re a genuine community of marketers from your friends at Social Media Examiner. And we’re here to support you. Think of us as your career insurance policy. We keep you focused on what matters. We make sure you won’t be left behind as the changes keep coming. Join the Social Media Marketing Society. Get access to monthly online training, expert support, and a thriving community of marketers who will empower you to succeed. CLICK HERE TO ENVISION A BETTER FUTURE
In a separate tweet, Twitter announced that expanded threaded conversations are now available to web and iOS users. Following a successful test in its prototype app, twttr, the new layout for replies offers lines and indentations to make it easier for users to understand who they are replying to and how conversations are flowing.
Along with this update, the company moved engagement icons such as likes, retweets, and mentions behind an extra tap to make Twitter conversations more natural to follow without the distraction of these action buttons. Twitter Tests Warning for Users to “Rethink Replies” Before Tweeting: Twitter is testing a feature that will reduce bullying and harassment on its platform. The experiment is limited to iOS for now and will prompt users to rethink their replies before they hit send on potentially offensive tweets.
Twitter Previews Design for Audio-Only Tweets: A member of Twitter’s design team, Owen Williams, mocked up what audio tweets might look like and shared it on his personal Twitter profile. As the images show, Twitter’s potential “Hear and Now” audio tweets may look and function like videos in which clips are natively uploaded and attached to tweets.
Instagram Tests Badges on Live Video and IGTV Ads: Instagram is doing “more to support creators” with the introduction of badges in live video, IGTV ads, and updates to shopping. Badges on live videos, which fans can purchase and use to “show their love” to creators, will be tested next month with a small group of creators and businesses, and eventually expand across the U.S., Brazil, Australia, UK, Germany, France, Italy, Turkey, Spain, and Mexico. People interested in getting early access to badges can submit a form to Instagram. Along with badges, Instagram began testing mobile,15-second ad units for IGTV with a few creators and advertisers in the U.S. and will expand them slowly over time. TechCrunch reports that “at least 55% of the revenue from advertising will go to the creator.”
In addition to badges in Live and IGTV ads, Instagram is also exploring ways to make it easier for creators to generate more shopping and branded content. In parallel with last week’s debut of Live Shopping on Instagram, the platform expanded access to Brand Collabs Manager, which connects creators or influencers with potential brand partners. Want to catch our next show live? Click here to subscribe or add our show to your calendar. Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives! Join Now Doors close soon! Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p May 30, 2020 at 05:03AM 3 Digital Tools Your Business Continuity Plan Should Have Following the COVID-19 Pandemic https://ift.tt/2XKUW6n You thought you had a great business continuity plan, right until disaster hit. If that disaster is COVID-19, you are not alone in the consequences of the pandemic. From skyrocketing unemployment numbers to small and medium-sized businesses being forced to close, businesses have faced several challenges due to coronavirus. Now more than ever is the time to implement a thorough business continuity plan before things escalate towards a worse scenario. Once the COVID-19 pandemic hit, businesses experienced a rise in online threats, from attacks on banking software to security threats against international health organizations. While this isn’t exactly surprising, since hackers take advantage of vulnerable companies in any crisis, it is a good reminder to look into what can be done to improve your business continuity plan so that you’re in a better position for the next emergency. Below are three of the top things you should implement or investigate to keep your business up-to-date to reduce the impact of potential threats against the digital side of your company and thrive during the COVID-19 pandemic: Automation Using the Latest ToolsWhen the majority of Americans migrated to working from home, businesses are seeking out the most efficient remote technology solutions. From video conferencing software to automated workflow tools, your company may have had to consider a slew of new work patterns, applications, and software solutions that you probably did not anticipate needing prior to 2020. Using the latest tools allows for your business to utilize technology as it evolves. A business continuity plan should rely on using the best tools so that workers can do their job most efficiently, whether it continues to be remote, or whether it slowly integrates into an office position again. Automation for processes such as email communication, employee onboarding, and more is the ideal way to improve the efficiency of your employee’s workdays. It is critical to implement tools to smooth out bumps and to make the most out of the technology available for your company. VPN or Cloud Solutions for Remote WorkingAs of March 27th, 16 million Americans started working remotely from positions that had previously been in offices. Two months later, that number is likely much higher. If your employees are part of those 16 million people suddenly scrambling for appropriate technology at their makeshift home offices, a great place to improve the security of your technology is via a virtual private network (VPN) or cloud solutions. A VPN or Virtual Private Network allows your team to connect to in-house servers securely rather than send or access data over their at-home Internet connection. This ensures that the security protocols already in place on your servers—such as encryption or multifactor authentication—are maintained and your data is kept secure. If you don’t rely on in-house servers, cloud solutions can be a great option, and many businesses are already harnessing its impressive remote power. Some well-established businesses may cringe at the idea of moving their information to the cloud, with fears that it is not secure. However, the reality is that migrating to a cloud solution with secure hosting is an ideal option to keep your data and information secure. Many hosting companies offer automatic data backups and other security services to ensure your information remains protected at all times. To learn about the risks and security precautions of these services, and to better understand how they could be implemented for your business continuity plan, you can learn more at Pluralsight’s article “Top 3 Types of Cloud Services.” Partner with a Managed Service ProviderThe final step to implementing a thorough continuity plan is to consider using an outsourced managed IT service provider, which can help pinpoint security risks and suggest tools to better your business. A managed IT services company can help reduce the IT disruptions to your business and help implement tools and cloud solutions as mentioned above. The most obvious benefit of using an outside source is that a managed service provider is an expert in the field of technology. While your business focuses on a specific niche, so does an IT services company. A managed service provider can decrease threats to your company, decrease any down time, and help you create a plan to improve security and accessibility for your employees. Not to mention, a whole team of professionals through an MSP is often much cheaper than hiring even a single in-house IT professional. If you are experiencing repercussions of COVID-19, you should consider adding these services to either your current operations or your business continuity plan to reduce any chances of major losses to data theft or accidental data loss when working remotely. The post 3 Digital Tools Your Business Continuity Plan Should Have Following the COVID-19 Pandemic appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog May 29, 2020 at 04:38PM
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Daily Crunch: Trump takes aim at social media companies https://ift.tt/2ZQN8Ts President Trump follows through on his threat to challenge the legal protections enjoyed by social media and internet companies, Magic Leap’s CEO is stepping down and China sees its biggest autonomous driving round yet. Here’s your Daily Crunch for May 29, 2020. 1. Trump signs an executive order taking direct aim at social media companies Yesterday, President Donald Trump signed an executive order targeting the legal shield that internet companies rely on to protect them from liability for user-created content. Next, we’ll almost certainly see a court battle over whether the order is legal and enforceable. While Trump and Attorney General William Barr have expressed interest in undermining Section 230 of the Communications Decency Act before, this week’s action was prompted by Twitter’s decision to add a fact-checking link to the president’s tweet about voting by mail. That conflict isn’t going away either, with Twitter adding a “public interest notice” to another of Trump’s tweets for glorifying violence. 2. Magic Leap CEO Rony Abovitz is out Magic Leap founder and CEO Rony Abovitz announced that the company has secured a new bout of funding — but that Magic will be attempting a major turnaround without him at the helm. 3. SoftBank led $500M investment in Didi in China’s biggest autonomous driving round As China’s largest ride-hailing provider with mountains of traffic data, Didi clearly has an upper hand in developing robotaxis, which could help address driver shortages in the long term. But it was relatively late to the field. 4. Cisco to acquire internet monitoring solution ThousandEyes Cisco’s Todd Nightingale, writing in a blog post announcing the deal, said that the kind of data that ThousandEyes provides around internet user experience is more important than ever as internet connections have come under tremendous pressure. 5. Fintech regulations in Latin America could fuel growth or freeze out startups Promoteo co-founder Ximena Aleman looks at what impact regulation has had so far in Latin America, and what needs to happen to strike a balance between sector growth and public trust. (Extra Crunch membership required.) 6. Uber UK launches Work Hub for drivers to find other gig jobs during COVID-19 The ride-hailing giant rolled out a similar feature in the U.S. back in April, offering drivers the ability to respond to job postings from around a dozen other companies, as well as the ability to receive orders through other Uber units: Eats, Freight and Works. 7. Join us June 3 for a contact-tracing and exposure-notification app development and deployment forum We’re working with the COVID-19 Technology Task Force, as well as Harvard’s Berkman Klein Center, NYU’s Alliance for Public Interest Technology, Betaworks Studios and Hangar. We’ll be playing host to their live-streamed discussion around contact-tracing and exposure-notification applications, including demonstrations of some of the cutting-edge products that will be available in the U.S. to tackle these challenging, but crucial, tasks. The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. Social Media via Twitter – TechCrunch https://techcrunch.com May 29, 2020 at 01:12PM Twitter Reddit challenge US rules forcing visa applicants to disclose their social media handles5/29/2020
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Twitter, Reddit challenge US rules forcing visa applicants to disclose their social media handles https://ift.tt/3evLUB1 Twitter and Reddit have filed an amicus brief in support of a lawsuit challenging a U.S. government rule change compelling visa applicants to disclose their social media handles. The lawsuit, brought by the Knight First Amendment Institute at Columbia University, the Brennan Center for Justice, and law firm Simpson Thacher & Bartlett, seeks to undo both the State Department’s requirement that visa applicants must disclose their social media handles prior to obtaining a U.S. visa, as well as related rules over the retention and dissemination of those records. Last year, the State Department began asking visa applicants for their current and former social media usernames, a move that affects millions non-citizens applying to travel to the United States each year. The rule change was part of the Trump administration’s effort to expand its “enhanced” screening protocols. At the time, it was reported that the information would be used if the State Department determines that “such information is required to confirm identity or conduct more rigorous national security vetting.” In a filing supporting the lawsuit, both Twitter and Reddit said the social media policies “unquestionably chill a vast quantity of speech” and that the rules violate the First Amendment rights “to speak anonymously and associate privately.” Twitter and Reddit, which collectively have more than 560 million users, said their users — many of which don’t use their real names on their platforms — are forced to “surrender their anonymity in order to travel to the United States,” which “violates the First Amendment rights to speak anonymously and associate privately.” “Twitter and Reddit vigorously guard the right to speak anonymously for people on their platforms, and anonymous individuals correspondingly communicate on these platforms with the expectation that their identities will not be revealed without a specific showing of compelling need,” the brief said. “That expectation allows the free exchange of ideas to flourish on these platforms.” Jessica Herrera-Flanigan, Twitter’s policy chief for the Americas, said the social media rule “infringes both of those rights and we are proud to lend our support on these critical legal issues.” Reddit’s general counsel Ben Lee called the rule a “intrusive overreach” by the government. It’s not known how many, if any, visa applicants have been denied a visa because of their social media content. But since the social media rule went into effect, cases emerged of approved visa holders denied entry to the U.S. for other people’s social media postings. Ismail Ajjawi, a then 17-year-old freshman at Harvard University, was turned away at Boston Logan International Airport after U.S. border officials searched his phone after taking issue with social media postings of Ajjawi’s friends — and not his own. Abed Ayoub, legal and policy director at the American-Arab Anti-Discrimination Committee, told TechCrunch at the time that Ajjawi’s case was not isolated. A week later, TechCrunch learned of another man who was denied entry to the U.S. because of a WhatsApp message sent by a distant acquaintance. A spokesperson for the State Department did not immediately comment on news of the amicus brief. Social Media via Twitter – TechCrunch https://techcrunch.com May 29, 2020 at 11:41AM
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The Best HR Software https://ift.tt/3gwg6hk Human resources software helps businesses of all sizes manage various aspects of HR processes. From employee onboarding to payroll, benefits, training, and more, HR software makes everything easier for your HR staff and employees alike. Without HR software, organizations face a bottleneck in the HR department. The only way for employees to access information is by calling HR, sending an email, or physically visiting the HR office. These scenarios aren’t realistic for the modern workforce, especially with so many people working remotely or in the field. The best HR software provides employee self-service tools so people can access crucial information from anywhere. When HR solutions were first released, it was typically licensed as on-premise software. But today, cloud-based technology has made it much easier for businesses to attain and use HR tools to streamline their processes. Whether you’re a first-time buyer or looking to switch from your existing HR solution, you’ve come to the right place. I’ll help you find the best HR software for your business. The Top 7 Best HR SoftwareAfter researching dozens of HR solutions on the market today, I’ve narrowed down the top seven that you should consider. Continue below to learn more about the features, benefits, prices, use cases, and potential drawbacks of each one on the list. #1 – Zenefits — Best Overall Human Resources Software• All-in-one HR solution Zenefits is our top overall recommendation for human resources software. It’s trusted by 11,000+ businesses and used by more than 400,000 employees. As an all-in-one HR solution, Zenefits provides features for compensation packages, employee onboarding, PTO management and requests, employee management, and more. Zenefits has built-in compliance features and safeguards in place to help you prevent accidental mistakes. The software automates the majority of compliance tasks and government filings as well. With Zenefits, you’ll be able to increase employee productivity throughout your organization. Your staff can use Zenefits for things like self onboarding, choosing benefits, and signing documents. Here’s a quick overview of the plans and pricing for Zenefits: As you can see, these rates are very affordable. Depending on the size of your organization and the needs of your HR department, there’s a plan for everyone. Payroll is not included in any of the base plans, but you can add it on for $6 per employee. For a limited time, Zenefits is offering one free year of payroll to help small and midsize businesses during the COVID-19 pandemic. There are some restrictions; for example, you must sign up for an annual HR subscription plan. Try Zenefits free for 14 days. #2 – BambooHR — Best Human Resources Management System (HRMS)• For small and medium businesses For businesses seeking a complete HRMS solution, BambooHR will be a top choice for you to consider. This software is trusted by more than 17,000 companies and has 1.56+ million active employee users. As a human resources management system, the primary focus of BambooHR is on the people within your business. The software specializes in hiring, onboarding, compensation, and company culture. Designed for small and medium businesses, the solution makes it easy for business owners and HR departments to collect, maintain, and analyze data about their employees. This information will ultimately help the way you hire new talent and create a culture that empowers your team. Some of the top features offered by BambooHR software include:
BambooHR also has an exceptional mobile app that’s ideal for employees and HR administrators alike. You can purchase add-ons for things like performance management and time tracking. Pricing for BambooHR is not available online. You’ll need to contact their sales team to get a quote. Unfortunately, payroll isn’t available for this software. So you’ll need to run your payroll elsewhere. Check out our guide of the best online payroll services for some guidance in that department. Try BambooHR free for seven days. #3 – Namely — Best HR Software for Mid-Sized Companies• Made for mid-sized businesses Namely is a full-service HR solution for mid-sized organizations. It’s trusted by 1,400+ businesses, so it’s not quite as popular as some of the other options on our list. But don’t let that number fool you. Namely’s HR solution has everything you need to manage a mid-sized HR department at scale. With Namely, you’ll benefit from core features like:
The software processes over $10 billion in payroll each year, so it’s great to have that feature built-in. You’ll have access to live HR advisers, a learning management system, a living handbook, and OSHA logs to manage your HR compliance. Namely has enhanced services for things like benefits consulting as well. The software is easy to use, and employees love it. Accessing pay stubs and requesting time off is just a few clicks away from the web portal or mobile app. On average, HR departments save 11 hours per week by switching to Namely. Imagine how much more productive you could be with an extra 572 hours per year to spare. Namely integrates with third-party tools for things like applicant tracking, e-sign, time and attendance systems, background checks, international payroll, and more. If you’re using already using a tool and can’t find it on the pre-built list of integrations, you can build your own through the secure Namely API. Pricing for Namely HR is not available online. You’ll need to request a free demo and quote. #4 – Gusto — Best HR Software For Small Business Payroll• Trusted by 100k+ businesses Gusto is best known for its online payroll services. But the platform also has additional HR features, making it perfect for startups and small businesses. More than 100,000 small businesses trust Gusto for payroll and HR. The platform is super easy to use. Business owners who are managing payroll and HR on their own without a dedicated department can still navigate through Gusto with ease. Gusto automatically calculates and files local, state, and federal taxes. It seamlessly integrates with tools like Quickbooks, Xero, Clover, TSheets, and more. In addition to payroll, you can use Gusto to manage small group health insurance. There are more than 3,500 medical, dental, and vision plans available through Gusto’s licensed advisors. Other employee benefits options available on Gusto include 401(k) retirement, 529 savings, workers’ compensation, HSA, life and disability, commuter benefits, and more. Use Gusto to manage compliance for things like HIPAA, COBA, Department of Labor, IRS, ACA, and ERISA. Here’s a quick overview of Gusto pricing:
Gusto also has a free plan for businesses that haven’t hired W-2 employees. You can use Gusto to pay 1099 contractors for just $6 per month per person. All Gusto pricing is month-to-month, so you can can cancel at any time without a long-term commitment. #5 – SAP SuccessFactors — Best HCM Software Suite• Ideal for SMEs SAP SuccessFactors specializes in HR software for HCM (human capital management). They put a unique twist on HCM and HRMS with the SAP SuccessFactors HXM suite. If you’re not familiar with the acronym HXM, it’s probably because it isn’t an industry term. SAP coined the phrase “Human Experience Management” for this product suite. This cloud-based human resources software is segmented into four different categories of products:
As you can see, the product suite covers everything your HR department could possibly need. The platform is robust and feature-rich, but it’s likely overkill for most small businesses. I’d recommend SAP SuccessFactors to larger organizations and SMEs. A small and mid-sized enterprise would benefit more from some of the advanced features offered in this product suite, especially in terms of analytics and workforce management. Pricing for SAP SuccessFactors is not available online. You’ll need to contact the customer service team via phone, email, or live chat to get more information. #6 – People HR — Best For Applicant Tracking and Recruitment• Applicant tracking system The People HR software is best known for its applicant tracking and talent recruitment features. But it also has a wide range of human resources essentials that you can benefit from. This UK-based company provides HR services to companies throughout the world. In terms of the HR essentials, People HR provides features for:
Payroll is not built-in to People HR, but the software integrates with ADP, Sage Payroll, Ceridian, and Activpayroll. The ATS (applicant tracking system) is the feature that really makes People HR shine. It allows you to easily attract, identify, and secure top-level talent. Publish open positions, screen for talent, manage your shortlist, and send an offer directly through the platform. Here’s a quick overview of the plans and price points for People HR:
As you can see, the rates are extremely affordable, even for smaller organizations. Although it’s worth noting that the recruitment and applicant tracking features aren’t available in the Team or Professional plans. You’ll need to upgrade to Enterprise or Elite to access those features. Try it for free; no credit card required. #7 – Sage Business Cloud People — Best For Multinational Organizations• Made for mid-sized businesses Sage offers a wide range of products for businesses across all different shapes, sizes, and industries. From accounting tools to management and more, this is probably an organization that you’re familiar with. With that said, Sage Business Cloud People is an ultra-specific HR solution. It’s designed for medium businesses with a global presence. Managing HR when you have employees in different locations across the globe can be quite challenging. But Sage makes this easy by helping you create a single global policy for your entire organization while remaining compliant with all local and national regulations. The platform is ideal for businesses with 200 to 5,000 employees. Small businesses should look elsewhere for HR needs. Sage is robust enough to scale with your medium-sized company as it grows. It has everything you need to attract, maintain, and manage your workforce at a global level. Compared to other HR services on the market today, the setup for Sage Business Cloud People is a bit complex. They advertise as offering “rapid implementation,” but if you read the fine print, it says you can go live in as little as 90 days. Three months is a long time to get set up. So if your HR needs are time-sensitive, this platform probably isn’t for you. Pricing for Sage Business Cloud People is not available online. Contact their sales team to book a free demo. How to Find the Best HR Software For Your BusinessWith so many HR solutions on the market today, finding the best option for your business can feel like a daunting task. Fortunately, I’ll explain what factors and elements you need to take into consideration as you’re evaluating prospective solutions. This is the methodology that we used to pick the winners on our list. Business SizeThe first way to narrow your options down is by the number of employees you have. Startups and small businesses with 20 employees won’t have the same needs as a company with 200 or 2,000 employees. Startups and small businesses should look to solutions like Zenefits or Gusto. Namely and SAP SuccessFactors are better for medium businesses. It’s important to make sure that your HR software can scale with you as your company grows. HR NeedsWhat exactly do you need HR software for? My needs might not be the same as yours. Not all software provides every single HR capability. So you need to identify the main reason why you’re seeking HR software. For example, you won’t find payroll on the feature list for the majority of software on our list. In most cases, you’ll have to pay extra to get payroll on the few platforms that do offer it. Other solutions address specific needs, like human capital management (HCM), applicant tracking systems (ATS), and human resources management system (HRMS). Some providers address ultra-specific needs, such as HR software for managing international employees. Additional FeaturesIn addition to your core needs, you should look to see what other additional features are offered by the software you’re evaluating. Mobile apps and employee self-service tools are nice to have. Time tracking, time-off management, onboarding tools, and dozens of other features won’t necessarily fall into the “core HR” feature list. But they’re still great to have if you’re trying to optimize your HR department. Just don’t let a long list of additional features distract from your primary HR needs. PriceMost HR software is billed on a monthly basis per employee. These rates can start as low as $5 per employee per month. Some platforms charge a base rate for your core plan, and then charge a per employee rate on top of it. Other software has different per employee rates based on the features available in the plan you select. Not every HR solution has transparent pricing available online. In some cases, you’ll have to contact the sales team to request a quote and demo. Always test out the software with a free trial when its available before you commit to anything long term. ConclusionWhat’s the best HR software on the market today? Generally speaking, there is no “best for everyone” solution. Zenefits is our top overall recommendation because it meets the needs of most businesses. For those of you searching for a complete HRMS, try BambooHR. If your priority is small business payroll, choose Gusto. Mid-sized organizations should learn towards solutions like Namely. People HR is our top recommendation for applicant tracking and recruitment. Check out SAP SuccessFactors for an HCM product suite. For mid-sized organizations with international employees, we recommend Sage Business Cloud People. Regardless of your business size, industry, or HR needs, you can find what you’re looking for using this guide. Social Media via Quick Sprout https://ift.tt/UU7LJr May 29, 2020 at 11:15AM
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Anatomy of a Tech Startup Team https://ift.tt/2yIt3DB Infographic brought to you by Wrike project management software as a service The post Anatomy of a Tech Startup Team appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog May 29, 2020 at 10:03AM LinkedIn Elevate Shutting Down Heres the Best Alternative to Managing Your Employee Advocacy5/29/2020
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LinkedIn Elevate Shutting Down – Here’s the Best Alternative to Managing Your Employee Advocacy https://ift.tt/2TQ7Q2a As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. So what does that mean? Depends if you want the “good news” or the “bad news”. The good news is when Elevate integrates into Pages, it will become free. The bad news is, it’s losing some functionality. Which has some looking at other solutions. If you’ve been using Elevate, you realize what a pivotal role employee advocacy now plays in marketing. As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. And get this – more people trust a regular employee (53%) than a CEO (47%). Even more people trust a company technical expert (65%). Consequently, many marketers and organizations are actively looking for a new solution to manage employee advocacy once Elevate shuts down. Here’s where Hootsuite can help. Hootsuite has been a longstanding, trusted partner of LinkedIn’s for more than 10 years. Working alongside LinkedIn, our employee advocacy solution is a great fit to support Elevate customers that are exploring other options. Hootsuite Amplify makes it extremely easy for employees to safely share pre-approved content to become brand advocates, or personalize content for thought leadership pieces. Not only that, it caters to all digital skill levels. There are so many reasons for companies to support employee advocacy. First, it helps the bottom line: 57% of socially engaged organizations are likely to increase sales and leads. It helps with recruiting: 58% of socially engaged organizations are more likely to attract top talent. But it’s not just the company that benefits. Done right, employees reap the benefits of advocacy as well, by enhancing their credibility and positioning themselves as industry experts. Hootsuite Amplify is a robust, comprehensive tool that can:
Incredibly easy to use and available on desk-top or mobile, Amplify enables a company to boost employee engagement, by creating pre-approved content for your entire organization to share. That means messaging is accurate, clear and most important of all – on brand. Amplify also fulfills all the compliance requirements for companies operating in regulated industries (Financial Services, Government, Healthcare) and Higher Education. It’s a given that employees amplifying your content across their social channels generates more brand awareness. It also leads to more web visits and inbound leads. But most of all, it builds consumer trust, as employees share your brand’s more “human” side. Really, no matter your industry, you can’t underestimate the power of employee amplification in today’s marketing landscape. Curious to learn more about Hootsuite Amplify? We’re here to help! The post LinkedIn Elevate Shutting Down – Here’s the Best Alternative to Managing Your Employee Advocacy appeared first on Hootsuite Social Media Management. Social Media via Hootsuite Social Media Management https://ift.tt/1LdunxE May 29, 2020 at 08:56AM
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How to Use Google Analytics to Eliminate Uncertainty https://ift.tt/2AmRvL7 Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of MeasurementMarketing.io. He has extensive courses on Google Analytics, Tag Manager, and much more. Mercer explains the methodology of measurement marketing and how it can inform your marketing decisions. He also shares his A.C.E. Method for measuring the customer journey and three useful Google Analytics reports to get you started with measurement marketing. What Is Measurement Marketing and Why Does It Matter?In times of uncertainty, visibility becomes incredibly important. People used to say, “There are known unknowns, and then there are unknown unknowns.” As business owners, we can’t afford that randomness anymore. Right now, we have to steer the raft through what are essentially rapids and try to get our teams through them without getting knocked overboard or hitting the rocks. We need visibility to do that. Essentially, measurement marketing is about gaining that visibility. A sales process is a conversation. If you were at a store and someone was trying to sell you a set of golf clubs, the two of you would have a conversation. That’s happening right now with websites—people are essentially having a conversation with a website. Measurement is the idea of listening to that conversation. Marketing is when we respond and keep the conversation going. Tools like Google Analytics and Tag Manager help you listen to the customer’s side of the conversation. By tracking how far down a page they’re scrolling, what buttons they’re clicking on, and what pages they’re seeing, you can get an idea of their interest. Your marketing might then involve changing copy on website pages, changing the offers that you’re giving them, or changing your audience targeting. That’s the whole measurement marketing process. When you’re a measurement marketer, you have the highest potential visibility into that conversation so you can steer the ship and get through, regardless of what’s going on right now, so you can grow. Back in the day, results were all that mattered. As long as you knew the results you were getting, could prove your results, and could talk about the results, everything was fine. But now that’s not enough. You still have to know the results but you also have to know how you’re getting those results—what’s working—so you can constantly improve things. Get Started With Measurement Marketing: UTM StructureThe best way to figure out what is and isn’t working as quickly as possible is to ask two questions. One, where’s your traffic coming from? And two, what results are you getting from that traffic? Google Analytics makes it really easy to figure out where the traffic is coming from via UTM parameters, which you can put on the end of URLs to track and identify traffic sources. If you click on different emails in your own inbox, you’ll see that the end of most of the clickable URLs will probably include the phrases “utm_source=”, “utm_medium=”, and “utm_campaign=”. Those little identifiers are the UTMs. Using UTMs, you can get very specific details on where your traffic is coming from. Instead of just going into your Google Analytics and seeing that traffic came from Google’s organic search engine, or referral sites, or that it was direct/none—which is basically Analytics saying, “I don’t know”—UTMs allow you to see traffic that came from a specific podcast, speaking, or an email that was just sent out. Once you get really good at identifying your traffic, you can tie it to results to learn which traffic sources are actually bringing you which sort of results. Using UTMs starts with the structure. SourceThe source is typically defined as whatever the brand name of the traffic source is. If you’re advertising on Facebook, that brand name is going to be Facebook. utm_source=Facebook If the traffic source is coming from YouTube, that brand name is going to be YouTube. utm_source=YouTube If the traffic source is coming from email, that brand name is going to be the name of the software you use; for Mercer, that would be Infusionsoft. It’s easy to figure out. utm_source=Infusionsoft MediumMedium is the type of traffic coming from a traffic source. Say the traffic coming from Facebook (the source) is paid traffic. Your medium might be CPC (cost per click). utm_source=Facebook&utm_medium=CPC If you want to track traffic from your organic posts on Facebook, your medium might be Social. utm_source=Facebook&utm_medium=Social If the traffic is coming from an affiliate link, the medium might be Partner. utm_source=Infusionsoft&utm_medium=Partner If you send out an email from your personal email, like Mercer often does, the source might be your last name and the medium would be Email. utm_source=Mercer&utm_medium=Email CampaignPeople often come to Mercer and say things like, “We sell widgets. We just did a big promotion for the spring campaign and we want to know how well Facebook and email worked for it.” Mercer looks and sees that in Facebook, they labeled their campaign Spring-Widgets. utm_source=Facebook&utm_medium=CPC&utm_campaign=Spring-Widgets And in their emails, they just called it “Spring.” utm_source=Infusionsoft&utm_medium=Email&utm_campaign=Spring The links are tagged with separate and independent campaigns, and that fractures everything so you can’t really see the whole story. Mercer has a program called W.I.N. Monthly Pass. All of the traffic from Facebook, email, and podcasts is tagged with the campaign of WIN. utm_source=Facebook&utm_medium=CPC&utm_campaign=WIN utm_source=Infusionsoft&utm_medium=Partner&utm_campaign=WIN utm_source=SocialMediaExaminer&utm_medium=Podcast&utm_campaign=WIN Mercer can go into Google Analytics, look at his campaigns report, click on the WIN campaign, and see a neat little story that clearly lays out all of the traffic sources that are working to make the campaign happen, combined under that campaign. If they weren’t combined—and most people’s campaigns aren’t—all of those traffic sources would be siloed into separate campaigns. The story would be fractured and a lot harder to see. You would have to use the search query inside Google Analytics to reveal each separate part and piece it together. To illustrate, you would search for everything that contains the words “widget” and “spring.” Google Analytics will pull up all of the variations but you’ve got to piece the story together and analyze it yourself. Mercer much prefers to open Google Analytics, quickly get a report, see the action he needs to take, and go take that action. Structured UTMs help with that. As long as you’re following some sort of a consistent structure, you can put in a query for any UTM term you’re using and the data will be summarized for you. Why Keep Source, Medium, and Campaign High-Level?Source, medium, and campaign should all be kept broad and high-level so you can mix and match as much as possible. This is where most mistakes are made. People experiment with different names and wind up fracturing their campaigns. Remember, it’s all about the structure here. How well do your Facebook traffic tags coordinate with your email traffic tags? When you structure your UTMs appropriately, you can go into Google Analytics to quickly see a story that says, “60% of your Facebook traffic was paid traffic, 30% of it was shared traffic, and 10% of it was referral traffic.” That lets you know where all of your Facebook traffic is coming from and you can tie those different types of traffic from Facebook to results that you’re getting. This gives you an idea of what you can do next with those traffic sources Google Analytics can also show you your email traffic broken down—Infusionsoft vs. Mercer. If you want to compare traffic from your organic posts on social media vs. paid traffic from social media, the trick is to stay consistent with your medium. utm_source=Facebook&utm_medium=CPC utm_source=Facebook&utm_medium=Social utm_source=YouTube&utm_medium=CPC utm_source=YouTube&utm_medium=Social utm_source=Twitter&utm_medium=CPC utm_source=Twitter&utm_medium=Social Then you can look at all of your traffic from Facebook, for example, and see how it breaks down between “CPC” and “Social.” Or you can look at all of your Social traffic and see how your organic traffic breaks down by social media platform. Term and ContentTerm and Content UTMs are useful for adding differentiators such as an email subject line. utm_source=Mercer&utm_medium=Email&utm_campaign=WIN&utm_term=WIN-monthly-passes-now-available If you have three different subject line tests going on; you’d see the traffic results broken down by subject line. utm_source=Mercer&utm_medium=Email&utm_campaign=WIN&utm_term=WIN-monthly-passes-now-available utm_source=Mercer&utm_medium=Email&utm_campaign=WIN&utm_term=Get-your-WIN-monthly-pass-today utm_source=Mercer&utm_medium=Email&utm_campaign=WIN&utm_term=A-WIN-monthly-pass-is-waiting-for-you The Content section is where you can put the differentiators to further segment your traffic. For instance, if you have three different lists in your autoresponder series, you can segment the groups in the Content tag. Or in a Facebook ad, you might segment your traffic according to which image was used in an ad you’re testing. The headlines and offers are the same but the content tag will tell you which image performed better. utm_source=Facebook&utm_medium=CPC&utm_campaign=WIN&utm_term=Get-your-WIN-monthly-pass-today&utm_content=horse-image utm_source=Facebook&utm_medium=CPC&utm_campaign=WIN&utm_term=Get-your-WIN-monthly-pass-today&utm_content=ironing-board-image Use the A.C.E. Method to Define Google Analytics GoalsFor years, Mercer taught people how to set up destination goals and event goals in Google Analytics. All seemed fine until one brave soul finally asked him, “Okay, I get it. But I have no idea what a goal should be.” Mercer realized he had totally missed covering this part as a trainer. How do you figure out what a goal should be? Mercer now has a model he’s been teaching for a number of years—the A.C.E. system:
Most people measure the completion side of things but using goals is about getting more visibility into the customer journey. You don’t want to know only what your results are; you want to know how you’re achieving those results because when you know that whole story, you can actually improve it. What does this look like in action?
Mercer uses destination goals because they’re easy to set up. You can also opt for event goals, which require a bit more effort and the use of Google Tag Manager with Google Analytics. Tag Manager will measure user behavior based on an action you define. To visualize this, if your offer page has a 30-minute video on it, the offer page might load up and that might trigger an event goal to signal awareness. When that video plays 50% of the way through, that might trigger an event goal to signal engagement. You can also set event goals to trigger as people scroll to certain depths of the page. If you know that you have a long sales page and the details of the price are three-quarters down, you can trigger an event that goes off as they hit that portion of the page. The type of goal you use doesn’t matter. What’s important is how you use them strategically. The whole point of measurement marketing is listening for the user’s side of the conversation so you can keep the conversation going. When you understand that conversation better, it’s easier for you to respond appropriately because you understand whom you’re talking to. Look at your customer journey and set up goals to reflect its three stages: Become the Social Media Marketing Rockstar for Your BusinessMeet your secret team that makes you look like a social media genius and empowers you to embrace change! We’re a genuine community of marketers from your friends at Social Media Examiner. And we’re here to support you. Think of us as your career insurance policy. We keep you focused on what matters. We make sure you won’t be left behind as the changes keep coming. Join the Social Media Marketing Society. Get access to monthly online training, expert support, and a thriving community of marketers who will empower you to succeed. CLICK HERE TO ENVISION A BETTER FUTURE
Then you can measure drop-off and you’ll start to have a better understanding of what that customer journey looks like. Sometimes, you’ll see opportunities where a lot of people are aware but nobody engages. That’s a very different problem to solve than when a lot of people are aware and engage but nobody buys. You end up with the same result, which is no sales but you’re getting there from two different directions. Using A.C.E. goals, you can see both sides and take better actions to optimize your own site to improve the customer journey. Properly Assess Traffic Attribution With the Source/Medium ReportThe Source/Medium report is under Acquisition in Google Analytics. Navigate to Acquisition > All Traffic > Source/Medium. Mercer refers to this report as the “super report” because it’s the most useful one in Google Analytics. The Source/Medium report shows your traffic sources on the left, and on the right, it shows you all of the results of those traffic sources. You can use the Conversions drop-down on the right side of the report to filter your results for each of your goals. You’re only allowed 20 goals per view (plus eCommerce). You get 25 views so you have to be careful about how you utilize those 20 goals. You can create one view for one particular product and have goals set up to X-ray this one process from this product. Then you can have another product with a whole different set of views or a set of goals that are associated with that view. The report will help you tie traffic to results. You’ll not only see which traffic source caused sales, but you can also see things like which traffic source delivered awareness or engagement, or actually got someone to complete the purchase. Now you can think differently when it comes to things like Facebook and say, “On this set of ads, I’m going to do more of a content marketing play. I’m just going to make them aware of the product. If some of them accidentally buy, that’s awesome. But this set of ads is to cause awareness.” Then as soon as awareness happens, you can say, “Now I’m going to send a new set of ads to target the people who are aware, and I’m going to make sure that they engage and scroll and really understand the message. Again, if they buy, they buy, and that’s great—but that’s not what it’s designed for.” Then you can retarget that final group with separate ads that promote different incentives to buy now—maybe it’s a coupon code, a bonus, a guarantee, or something else that you’re offering. That measures to completion, and you would be able to measure that entire journey in Google Analytics and see that whole story. Because you’re using proper UTMs, you can tie in attribution better and you get a much better story. It’s not just “Facebook caused a result,” it’s “here’s how Facebook is working: this particular ad created more awareness, this one got more engagement, and this one ultimately completed the deal.” All TrafficAnytime you open Google Analytics, you should be looking for the answer to a question. Say you have a lot of traffic showing up under the Direct/None segment of your Source/Medium report and you want to know, “Where is this traffic coming from?” Direct/None is untagged traffic so you don’t know where these people came from; they just showed up. Many times, if you’re not tagging things like links in your email, this is your email traffic. But if you’re using UTMs as much as you can and you still have a lot of direct/none, you might want to find out what pages those people are seeing first. You can do Acquisition > All Traffic > Source/Medium and click on the Direct/None result. Then use the Secondary Dimension to add in Landing Page. This will show you the first page of the journey for people who fall into the Direct/None segment. If you notice the landing page is the blog post that you promoted in your email yesterday, that’s a clue. Maybe you missed an opportunity to tag that link. Session DurationOften you want to know whether the session duration is high or low because it’s an indicator of interest. If you have ads running on Facebook and one of them has a really short session duration, it might signal that it’s a misleading ad: users are bouncing very quickly versus an ad that leads to a longer session duration. When you look at the UTMs and the Source/Medium analysis, and you see these session durations organized by traffic sources, that will be the durations for those traffic sources. If you’re looking at the Landing Page report, it would be for the landing pages—independent of the traffic sources, because they’re organized by landing. The real trick—and again, the technical aspects of it don’t matter as much—is what to do with the number. What are good benchmarks for a bounce rate or session duration? The answer is: it doesn’t really matter; the truth is in the trend, the power is in the pattern. That’s how you read these reports. If your average site-wide is 1 minute for session duration, and this particular Facebook traffic is 10 seconds but the other one is 3 minutes, the exact numbers don’t matter as much as the pattern. This one is much more engaged than this other one. That’s where you can get in and take action. Facebook Ads Metrics vs. Google Analytics MetricsFacebook ads metrics often tell a different story than Google Analytics. Why is that? Each platform only has access to certain things so they’re giving you their version of the truth based on what they have to work with. Facebook Ads Manager defaults to a 28-day window for attribution. Let’s say someone clicks on an ad and lands on the page but doesn’t buy. Sometime later, they look at a blog post and become a lead of that site by signing up for the email list. Then 3 days later, they buy from an email they receive. A pixel will normally fire to signal that conversion back to Facebook. Facebook will say, “I see a conversion happened. Who do I have that matches that record? Oh, this person clicked on this ad. This ad caused this sale.” It doesn’t mean it happened that day; it just means the sale happened within that 28-day window of attribution. Meanwhile, Google Analytics’ default window is longer than Facebook’s—it’s 6 months. And Google Analytics says, “I see Facebook sends a bunch of traffic but they’re not doing anything.” This is another reason why you need ACE goals— you’ll see things like awareness and engagement. Google Analytics only says the sale came from email. Well, they’re both right. Facebook contributed to the sale, but the last action—according to Google—was that email. That’s where you have to use discernment to try to determine the truth. Facebook Ads Manager only has access to Facebook information so it can only work with what it’s got. Google Analytics is a little more open to other platforms and other traffic sources, so it has bigger visibility and can give you a different version of the truth. Neither is right or wrong; they’re just two different versions of the story. More on Attribution WindowsMercer likes tightening up his attribution windows. He likes looking at how fast a Facebook ad should do what he needs it to do, then how fast an email should do the thing he needs it to do. In Google Analytics, he typically does a 7-day window because his transactions are digital and thus faster. People buy the course or they don’t buy the course. Let’s say you have a very strong list of people who love buying from you. Your Facebook ads vendor spends a bunch of money on engagement ads that target your audience to go click on your blog posts. Two days later, you send an email to those same people. You’re going to get a ton of sales that are going to be attributed to Facebook—but is it really Facebook that caused that or is it the email? Facebook would say they caused that because that’s what they’re being told. Google Analytics would say that email did it because that’s what it would see. If you keep measuring in this way, sometimes you’re going to have a cloudy story so consider measuring differently. Maybe if it comes from email, you don’t tell Facebook that a conversion happened. You could set up base goals and say that the goal for a Facebook campaign isn’t to get people to buy, it’s to get people to engage with blog posts. Or you could just decide that Google Analytics is your single source of truth, and that’s all you care about. Google has access to all of the traffic sources so you can get the most complete story. This is why Mercer likes ACE goals. Someone might wind up buying the product from your Facebook campaign but that’s not what you’re trying to do. You’re trying to get them to go to the blog post so you can get them to virtually raise their hand and say that they’re interested in this type of messaging. Then you can go tell the second Facebook ad campaign to have that next level of conversation with those people who have shown an interest. That second ad does a better job of getting them focused on the sales page and now you can measure engagement on the sales page. For people who didn’t engage, you can try to re-pitch them with a third set of ads with stronger closing messages, more urgency, and more scarcity. Do whatever is required to get them to cross the line within a couple of days. If they don’t buy, then they just follow the campaign. Otherwise, you can measure all that in Analytics, and then you can see it working. It’s not just “Facebook caused sales,” it’s “Facebook caused this many people to become aware, this many people to engage, and of those, this many people to purchase.” Interpreting ResultsMercer teaches five pillars of measurement marketing: Planning, Building, Reporting, Forecasting, and Optimizing. Planning involves figuring out which questions are important to answer, what information you need in order to get those answers, and what actions you’ll take based on the answers you get. Building involves Tag Manager and Analytics setup. Reporting involves looking at the Source/Medium report or building a Data Studio dashboard. Many people skip Forecasting because it requires you to market forward. Most people are just going into the data and trying to figure out where the mystical insights are that will make them a better marketer. But that’s basically hacking through this data jungle, trying to find the one thing that would turn things around, if only you could recognize it. Instead of trusting that, you can go into it with a sense of, “Here’s what should have happened. Did it happen?” When you do that, those insights light up. They aren’t hidden anymore and you don’t have to wonder what to look for. If you forecast using ACE goals—assuming you had the numbers and the measurements down—you could say, “This Facebook campaign has spent $100. I should have at least 50 people aware of the product.” Then you would be able to measure that and say, “Did it make 50 people aware? Yes, it did. Great. Now, this other campaign, I spent $50, and I should have 25 people engaged. Did 25 people engage? Yes; great. Then this other campaign, I spent $25, and it should have at least five people close. Did they? No. Nobody closed. It did not perform as expected. Let’s go back and figure out why.” Mercer has something called the “I’s On The Journey” report that he customizes to understand the conversation that’s happening on a page. On his offer page, he has the Impression, which is when the page first loads; Introduced, if they’re still there 10 seconds later; Interested, when they’ve scrolled halfway down within 30 seconds; Investigated, when they’ve looked at the offer in the browser window for at least 3 seconds; and then Initiated, when they clicked to move forward. Not all people who show up on the page are going to take that entire journey but Mercer has an understanding of what “good” looks like when it comes to the drop-off. He can look at his sales page and know if things are performing the way they’re supposed to. If he sees one that’s kind of fat at the top—where lots of people are impressed and introduced but nobody’s interested or investigating—then he realizes he has top-copy, lead issue problems. If he sees people who are interested but no one’s actually investigating—which means they’re not looking at the offer for 3 minutes or 3 seconds—then he knows he has to change the offer, the compelling, or the body copy because he’s losing them in the middle. Because he can see all of that, he can then work with his copywriting team to adjust the messaging. Key Takeaways From This Episode:What do you think? What are your thoughts on using Google Analytics to guide your marketing decisions? Please share your comments below. Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives! Join Now Doors close soon! Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p May 29, 2020 at 05:01AM
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How to Use Google Analytics to Eliminate Uncertainty - 408 https://ift.tt/3caSsDD Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, in this episode I interview Chris Mercer. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of MeasurementMarketing.io. USEFUL INFORMATION: Explore the Social Media Marketing Society Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. Social Media via Social Media Marketing Podcast https://ift.tt/1LtH18p May 29, 2020 at 04:57AM |
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