Daily Crunch: Twitter vs. Trump
Tensions escalate between President Trump and his favorite social media platform, Google and Microsoft considering investing in the Indian telecom market and the Raspberry Pi foundation announces a new Raspberry Pi.
Here’s your Daily Crunch for May 28, 2020.
After Twitter flagged a pair of President Trump’s tweets with a fact-checking label on Tuesday, White House officials denounced a specific Twitter employee and said that the president will soon sign an executive order “pertaining to social media.”
Meanwhile, in a series of tweets, Twitter CEO Jack Dorsey resisted the idea that the platform is becoming an “arbiter of truth” and instead said, “Our intention is to connect the dots of conflicting statements and show the information in dispute so people can judge for themselves.” He also said, “There is someone ultimately accountable for our actions as a company, and that’s me. Please leave our employees out of this.”
Weeks after Facebook acquired a 9.9% stake in India’s Reliance Jio Platforms, two more American firms are reportedly interested in the Indian telecom market. Google is considering buying a stake of about 5% in Vodafone Idea, the second largest telecom operator in India, according to Financial Times. Separately, Microsoft is in talks to invest up to $2 billion in Reliance Jio Platforms, Indian newspaper Mint reported Friday.
As always, you get a single-board computer that is the size of a deck of cards. It has an ARM-based CPU, many ports, Wi-Fi, Bluetooth and a big community of computer enthusiasts. The 8GB model costs $75, which makes it the most expensive Raspberry Pi out there.
This could have been Marqeta’s year to list as a public company on a major American stock exchange. Instead, in the wake of an American economy pushed over the edge by a global pandemic, the company has turned to an undisclosed financial services firm for another $150 million in equity funding.
Hans Vestberg, CEO of TechCrunch’s parent company Verizon, joined us for an episode of Extra Crunch Live. In our discussion, he spoke about how he’s managing the organization during this global crisis, his thoughts on work-from-home, acquisition strategy and the ways in which 5G will change the way we work and live. (Extra Crunch membership required.)
SpaceX and NASA made the call to scrub the launch since there were a couple of weather issues that prevented the attempt from taking place. The next window for the launch is Saturday, May 30 at 3:22 PM EDT.
Don’t waste any time arguing! These recommendations are 100% objectively correct.
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.
via Twitter – TechCrunch https://techcrunch.com
May 28, 2020 at 12:15PM
How Record Keeping Can Be A Marketing Tool for Social Media Events
Social media industry events are popping up all over the world as platforms like Facebook, Instagram, and Twitter continue to revolutionize how organizations grow their business. Because of this, every business owner wants to attend so they can learn the most cutting edge strategies from the popular marketing speakers.
If you plan on throwing your hat in the ring and want to create your own conference or seminar, there is one valuable data point that you should use for future events: ticket sales.
Your ticketing platform is going to be one of the best ways you can gather data about your customers that can help you sell tickets in the future. Not only can you learn about their demographics, but you can get a deeper understanding as to why they decided to come to your event and how they discovered it. Here are some things to keep in mind before you sell tickets so you can gather better marketing data for future events:
Keeping Good Records
Record keeping in the events industry is not just about keeping receipts and paying accounts. Records are used for research and the success of an event lies on the keeping good records and using them properly.
Track Your Sales
Before a ticket is sold, make sure each ticket is tracked. Know who the ticket was sold to, how they found out about the event, which payment method they used to pay for the ticket, and whether the event lived up to their expectations. A big ask for one little ticket! But it can be done.
How to Make Your Tickets Work as Marketing Tools
Every ticket (whether physical, online or complimentary) needs to be numbered. Each ticket should be assigned a name and if necessary, a code, depending on where it was sold and how it was paid for. Make sure a committee member is assigned to keep records. It is then their job to record and report on all this information.
Use Every Sales Point as a Way of Marketing Your Event
If your event has a website – post an ‘expression of interest’ form. Be cheeky and ask a few questions like ‘how did you hear about this event?’, ‘what topics are you interested in?’ and ‘have you attended this event before,’ prior to asking their name and email address. Wherever possible, use drop down menus – this helps standardize answers and will prompt the responder for an ‘appropriate’ answer.
Use Every Opportunity to Get More Information About Your Customer
“The more data you have about your customer, the better you will be able to guess what they want in the future” says Alex Robbins of the Coaching Institute. “We try and gather as much data which not only helps us sell tickets to our coaching conferences, but it helps us save money by making better decisions.”
When the tickets go on sale, email your potential attendee and ask a few more questions; “Do you want SMS updates of whose on the bill?’, “What payment method will you be using?”, “Do you need more information on travel to and from the event?” “What types of public speakers would you like to see at future events?” These questions are asked so you can get to know your attendees. This will help you tailor your event.
Keep Marketing Right Through the Event
During the event, have volunteers or committee members walk through the crowd and engage in conversation with attendees – what they like about the event, what they don’t, what has disappointed them and what they were pleasantly surprised with. Perhaps this research will find that that it wasn’t the event that disappointed people, but perhaps it was the weather or the fact that they couldn’t get a taxi home after the event.
Follow Your Sale Through After the Event
It’s also important to follow the ticket holder through. Give them a reason to get back to engage in feedback. Make the ticket a ‘lucky door prize’ or encourage attendees to log back onto the event website after the event. Treat the ticket holder like gold – keep talking to them and keep them engaged so they will revisit the event next time.
Keeping Good Records is Important to Your Event
Records such as attendee numbers, financial information and media mentions are useful not only for developing and evolving your event, but are also used to apply for future event funding and grants.
Think of Your Attendees as Real People
Every single person that thinks about attending an event, attends an event or leaves in disgust is important. Make sure every opportunity is used to engage in conversation with them so events can can be improved each time.
The post How Record Keeping Can Be A Marketing Tool for Social Media Events appeared first on Social Media Explorer.
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May 28, 2020 at 07:24AM
Jack Dorsey explains why Twitter fact-checked Trump’s false voting claims
On Wednesday night, Twitter CEO Jack Dorsey—rarely one to pick a political fight—took to his own platform to clarify the company’s decision.
In the statement, Dorsey referenced comments Mark Zuckerberg made to Fox News contrasting Facebook’s obsessively neutral approach to policing its platform with Twitter’s present situation. “I just believe strongly that Facebook shouldn’t be the arbiter of truth of everything that people say online,” Zuckerberg said. “Private companies… especially these platform companies, shouldn’t be in the position of doing that.”
Dorsey also denounced Trump’s online supporters and surrogates for going after the company’s executives, asking the Twitter’s newly energized critics, inspired by Trump’s own ire toward the company, to “please leave our employees out of this.”
On Dorsey’s own account and the official Twitter Safety account, the company clarified that its decision to add a fact-checking link to two of Trump’s tweets stemmed specifically from the possibility that they might “confuse voters about what they need to do to receive a ballot and participate in the election process.”
In the tweets the company added a label to—but did not hide or remove—the president states falsely that California’s governor is “sending ballots to millions of people, anyone living in the state no matter who they are or how they got there.” In reality, the state is only sending the ballots to registered voters. Trump also made fear-mongering false claims about the integrity of mail-in voting, a system already widely used around the country in the form of absentee ballots.
With his clarification, Dorsey linked to what Twitter calls its “civic integrity policy,” a set of rules prohibiting certain kinds of “manipulative behavior” on the platform. Per those rules, misleading information about how to vote, the documents required to vote or the date and time of an election of other civic process are prohibited. Under the policy, broader claims about elections “such as unsubstantiated claims that an election is ‘rigged'” are not prohibited.
Twitter’s list of possible enforcement actions includes forcing users to delete the tweets, locking their account if the misinformation is present in a bio or permanent suspension “for severe or repeated violations of this policy.”
Though the timing might be coincidental, Tuesday’s move by Twitter came on the heels of a series of tweets from Trump promoting a baseless conspiracy theory that MSNBC host and political rival Joe Scarborough was responsible for the death of a Congressional intern almost two decades prior.
On Wednesday evening, White House press secretary Kayleigh McEnany told reporters the president would soon sign an executive order “pertaining to social media,” widely expected to be a shocking though likely unsubstantial strike back at Twitter’s policy enforcement choices this week. The order may rehash the White House’s previous stalled efforts to threaten Section 230 of the Communications Decency Act—a vital legal provision underpinning the modern internet—and wield power against social media companies through the FTC and FCC.
Alluding to the expected retaliation, Trump tweeted “Stay Tuned!!!” to his more than 80 million followers.
via Twitter – TechCrunch https://techcrunch.com
May 27, 2020 at 11:45PM
Public Relations in the age of COVID-19
There have been so many different industries that have been adversely affected by this pandemic. Those effects can be seen in the form of furloughed workers; lay-offs and dramatic cut-backs from executives on their businesses. Journalism for instance, has been an industry that unfortunately has suffered tremendously through this pandemic in the form of lay-offs and the like.
Josh Nass PR has had a unique experience through the Coronavirus Pandemic. At the intersection of media and journalism, Josh Nass PR has been able to continuously provide their high quality communications services to their clients, while still managing to keep their staff on board. The agency has in fact picked up some business since the start of this pandemic.
A number of clients have retained Josh Nass PR over the course of this crisis, since their industries might now be relevant to members of the media, when under normative circumstances they wouldn’t be.
Executives of industries that might be experiencing these sorts of feelings include the urgent care industry; the life insurance industry; the nursing home industry and many others. The crisis communications practice of a number of public relations firms have ballooned over the course of this crisis.
Companies are in need of help in terms of communicating to their customer base about how they intend on managing the crisis; while ensuring their customers and employees’ needs are properly met. This balance is certainly a challenging one to strike; and there’s a reason that public relations firms have a function to play and a role to serve throughout.
These challenges include how to properly ensure that staff members are properly informed and educated about the companies’ policies during this pandemic. Those policies can include safety and security policies, that have been implemented in an effort to enhance the safety customers are feeling either physically in the store; or even If they are purchasing products through e-commerce platforms or digitally, but want to make sure the product is safe when they receive it. The reality is that communication is key; and that through this crisis, businesses small, medium and large have all had to cope with this new reality in a way that’s responsible both to their consumers, shareholders and staffs.
The reality is that there have indeed been some case-studies of companies that have done an outstanding job of communicating the issues to both audiences through this crisis. And in some cases, the difference in the quality of communication has even played a role in whether the company has been able to endure this crisis or not.
Communication is a fundamental part of running any business; and many business owners have difficulty grappling with this sobering reality. And even though many companies do have the benefit of having in-house communications and marketing teams, there is still often a need to bring in external public relations firms to provide strategic counsel when situations are as challenging as the current pandemic that we are all living through. Kudos to the firms that have proven to have an effective handle on both the value and the need to do so, even during this pandemic. Too often public relations is the first budgetary item that businesses cut, identifying it as an accessory as opposed to a necessity. In the COVID-19 world, public relations is key and its significance will only continue growing, with time.
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May 27, 2020 at 07:02PM
Appeals court rules in favor of Google, Apple, Facebook and Twitter in anti-conservative bias suit
The same day Donald Trump took to Twitter to threaten to regulate or shut down social media sites, the U.S. appeals court in Washington D.C. dismissed a lawsuit accusing top tech companies of silencing conservative voices. Filed in 2018 by nonprofit Freedom Watch and rightwing gadfly Laura Loomer, the suit accused Apple, Facebook, Twitter and Google of stifling first amendment rights.
The suit alleged that four of tech’s biggest names “have engaged in a conspiracy to intentionally and willfully suppress politically conservative content.” It specifically cited Loomer’s ban from Twitter and Facebook, following a tweet about Congresswoman Ilhan Omar. Also noted is her inability to grow an audience base and revenue on Google’s YouTube, suggesting that after Trump’s election “growth on these platforms has come to a complete halt, and its audience base and revenue generated has either plateaued or diminished.” Apple’s alleged role is less clear.
In the ruling, District Judge Trevor McFadden notes that Freedom Watch and Loomer failed to back up a claim that the companies were “state actors,” involved with the regulation of free speech.
“The Plaintiffs do not show how the Platforms’ alleged conduct may fairly be treated as actions taken by the government itself,” the judge writes. “Facebook and Twitter, for example, are private businesses that do not become ‘state actors’ based solely on the provision of their social media networks to the public.”
In other words, the companies cannot violate the first amendment, because banning users doesn’t constitute government abridgment of free speech. Per the decision, “Freedom Watch fails to point to additional facts indicating that these Platforms are engaged in state action and thus fails to state a viable First Amendment claim.”
via Twitter – TechCrunch https://techcrunch.com
May 27, 2020 at 05:40PM
Social Media for Investors
Technology is advancing rapidly and branching into multiple areas. One area we can see this is social media, which has gone from a means of communication to the most effective news outlet in the world and now, a powerful tool for investors.
Those of you who invest and don’t pay attention to this trend are risking your portfolio’s performance and putting yourself at a disadvantage to all the investors who are paying attention (And there are many!).
While technology is more powerful than it was 20 years ago, that isn’t to say that investors weren’t using it then either. In fact, we can trace the first use cases of investors harnessing the power of social media with the original social media: The humble message boards.
During the mass-adoption of personal computers and the internet, many forums and message boards began to develop around select niches, where suddenly a person could communicate with someone on the other side of the planet about a shared interest.
Many of these message boards were simple and archaic compared to today’s Twitter and Facebook, you would be lucky to be able to post an image, let alone a gif.
One of these niches that took shape was investing. Suddenly people from all around the world were converging on a few sites to discuss stock ideas, fundamental analysis, and general views on the markets. Many investors who would go on to have illustrious careers got started here, such as Michael J. Burry of ‘The Big Short’ fame.
Then came the tech bubble, which shot the forum’s popularity into the stratosphere. Towards the end of the 90s, new tech stocks were popping up every day and an entire class of casual traders emerged to trade them. Many forums were created just for this, with the names being mentioned seeing their prices skyrocket as over-leveraged daytraders piled into their small stocks.
Unfortunately, we all know how the tech bubble ended, and many of the daytraders who believed to have found a secret formula, saw their fortunes go up in smoke overnight. This painful experience highlighted the pitfalls of social media investing – novice investors pouring money they don’t have into stocks they don’t understand. But it also highlighted just how powerful this tool could be. Many of the smaller stocks saw their share price double overnight thanks to viral posts on these boards.
Social Media for Investors Today
As tech has advanced, so has the uses and offerings open to investors. The humble message board has morphed into a few very large and popular sites similar to Seeking Alpha. These are populated by a mix of posters from your everyday “average” investors to hedge fund managers, who open up their investment thesis’ up to public scrutiny.
Utilizing social media, some investors have created artificial intelligence algorithms that scrape the internet for mentions of a specific stock on famous social media sites like Facebook and Twitter in order to measure interest in the business. Another program scans a list of Google Trend search results related to a specific company to gauge how much popularity a business is garnering, and if there is a longer-term trend emerging.
Others have looked to advance the social media idea with the interactive capabilities granted by modern technology. While I mentioned that the message boards of the 90s could be dangerous, these social-trading platforms reviewed by Doughroller allow you to follow the portfolios of others live in real-time, with the option to buy those stocks in-app if you choose.
So What’s The Big Deal?
With the best social trading platforms, new investors can follow along in a way that is easier than ever. They can closely examine fellow investors and emulate an investing style suitable to their own affinity for risk. Add in a fun competitive element in which users can compete with friends, and you have a powerful tool for idea generation and improvement in investing ability.
These tools are only going to become more common and more powerful in future. With large brokers in a race to copy the features for their own platforms, it has become clear that social media for investors is here to stay.
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May 27, 2020 at 11:43AM
9 Tips for Staying Productive While Working from Home
In what seemed like the blink of an eye, millions of office-based employees had to start working from their homes. The COVID-19 pandemic meant that most offices were closed, and whenever possible, people began having to work remotely.
Now, while working from home might be the dream, it takes self-discipline and organization to be able to do it effectively over a long period of time. Ask anyone who works from home full-time—it’s not all working in your pajamas and getting out of bed later.
Once the novelty has worn off, you need to put some structure in place to ensure that you are still working productively and using your time efficiently.
Here are some tips to make working from home a success.
1. Create a Dedicated Workspace
Yes, you could lie on your bed with your laptop or sit on the couch for the day, but that doesn’t mean that you should. It doesn’t put you in the right headspace—not to mention all the physical issues it can cause for your back, neck, and posture.
Create a space that’s just for working in. If you have a spare room you can use for working, great. If not, a dining table or personal desk will work too. You want to create both a physical and mental space that’s conducive to working.
2. Plan Your Day, and Stick to It
It’s easy to get caught up in the convenience of being at home. After all, it’s great for work-life balance; but you need to stick to a schedule to make sure you protect that balance.
A chaotic day where you’re constantly distracted, working intermittently, and not being productive could end with you putting way too much extra time in after hours just to keep up with your workload.
Plan your schedule, tasks, and priorities each day, and stick to them.
3. Take Care of Yourself
Many people find that once they start working from home, they become more sedentary. Slipping into unhealthy habits is really easy when you’re so close to your own refrigerator or can order takeout at the press of an app.
Make your health and wellbeing a priority. Being at home can give you a great opportunity to practice making fresh, healthy meals. Prepare healthy meals and snacks in advance so that you’re not reaching for convenience food during your lunch break.
Movement has not only physical benefits, but mental ones, too. Set aside exercise time during your day as you would schedule an important meeting.
Since you’re saving time on commuting, one idea to try is doing a “virtual commute.” Every morning, before you start work, leave your house and walk or run a circuit around your neighborhood in place of your commute to the office.
A standing desk is also great for counteracting the aches and pains that sitting in front of a screen for long periods produces. You can even find a small unit that will stand on top of a desk or table.
5. Know When to Switch Off for the Day
Once your work is done, leave your home office, shut your laptop, and concentrate on enjoying your free time. Setting and sticking to regular working hours instead of working on-again and off-again throughout the day helps keep your work from intruding into your personal time.
6. Make Sure Your Tech Is Up to the Job
When it comes to remote working, you’re only as good as your internet connection. If your home connection is unstable, or you’re on a limited data plan, then you’re going to need to make sure you have a suitable connection. This can mean using WiFi amplifiers, updating your home router, or changing services altogether.
For the rest of your IT needs, your employer should provide you with whatever equipment you need to do your job remotely. This could be in the form of laptops. VoIP and conferencing equipment, headsets, etc.
Familiarize yourself with your company’s tech policy to make sure you are accessing company data securely. You’ll also need to know what to do if you have any technical problems. Do you need to contact your employer’s in-house team, or are they used a Managed Service Provider to run their remote setup? Know who to contact if you run into issues.
7. Eliminate Distractions
Working from home can increase your potential for getting distracted. Some distractions you may not be able to do anything about (kids, for example), but others, you can. It might be tempting to put the TV on in the background while you work—but before you know it, you’re three episodes into Breaking Bad and haven’t gotten anything else done.
It’s tempting to take care of household tasks too. Don’t spend your day catching up on dishes or laundry. If there are things you need to do, then schedule it in before it becomes a major drain on your productivity.
If you find that other responsibilities are tugging on your attention, write a list of the things you need to accomplish after work is done so you don’t forget them. Doing a mental brain-dump can help assuage your worries by promising yourself that you won’t forget and will get other essential things done.
8. Take a Break
It can be easy to lose track of time, especially when you don’t have the opportunity to walk around the office and talk to colleagues. If you’re prone to losing track of time, set an alarm on your phone or your laptop to remind you to step away from your screen for a few minutes every so often.
9. Get Some Fresh Air
Don’t stay cooped up in the house all day. Get outside, even if it’s just for a few minutes before you start working or during one of your scheduled breaks. It’s great for lowering stress levels and resetting your mind!
Use these tips to be more productive and maintain a better work-life balance while working from home!
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May 27, 2020 at 11:10AM
Facebook Automation Tools, Software, and Tips to Save You Time
There are a lot of things humans are better at than robots: Threading a needle. Roller skating. Kissing (for now). But in certain instances, technology has us beat. Take Facebook automation tools and software, for example.
Facebook automation software is designed to automatically handle the tedious maintenance of your brand’s Facebook page more efficiently and effectively than even the best social media coordinator could.
Of course, with great power comes great responsibility, as Spiderman’s Uncle Ben and also RuPaul have so famously said. Just because you can automate almost every Facebook action, doesn’t mean you should.
Good Facebook page automation is about streamlining the administrative stuff so you can focus on what really matters: serving up great, engaging content to your followers.
Read on for the do’s, and don’t’s of optimizing Facebook automation responsibly to make your social presence the most human it can be.
Table of contents
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
What is bad Facebook automation?
Bad Facebook automation is anything that looks or feels spammy.
Even when done with the best of intentions, these behaviours can get you blocked by users, or worse, the network all together.
Auditing tools can spot artificially inflated accounts in seconds. When 1,000 new “fans” start following you in one go, that can be a bit of a red flag… as can the fact that they don’t exactly “engage” with your content.
Facebook has an interest in making sure its site is full of real people having real conversations. They’re cracking down on automated followers now more than ever.
In fact, buying followers is actually a violation of the terms of service. Not only could your expensive fake friends be deleted, your account might be suspended all together. Is having an inflated number of followers worth the demise of your brand?
A good social media rule of thumb: if it would be sad behaviour at a birthday party, it’s probably sad online too. Earn your friends, don’t buy them.
Cross-posting automated messages from other networks
I totally get that doubling down on a post saves time,. But when you automate cross-platform sharing, you risk a sloppy post that can look carelessly spammy. Inappropriate hashtags, weirdly cropped photos or broken links aren’t exactly the kind of thing that inspires engagement.
This post from a fashion brand Fate Clothing was cross-posted from Instagram to Twitter, and cuts off mid-way. And what, Fate Clothing? And what?!?!
Automating likes and comments
Letting automation handle comments and likes is like buying a $5 Starbucks card for your partner for your wedding anniversary. It’s lazy and thoughtless (and maybe even a little dangerous).
This is the part of Facebook experience where it’s essential to be hands-on. If you give the robot free reign to like any post that mentions you, what happens when someone is complaining about your brand… or affiliating it with something unsavoury?
Comments, likewise, should be intentional and specific. Your brand’s reputation is at stake with every post you make, after all.
See above. Nothing says “please block me” quite like a generic spam letter popping up unprovoked in your Facebook messages.
What is good Facebook automation?
The most positive, legitimate reason to use Facebook automation is to save time so that you can focus on what actually matters — creating great content and genuinely connecting with your community. That might include…
Crafting messages specifically for Facebook to schedule for later is a legit timesaving tactic.
While automating what you say in a Facebook post might be questionable, automating when you post is absolutely a smart move.
Keeping up with the ideal posting schedule can be a challenge for sure. A little advance planning—especially when you’re in the creative zone!—can go a long way to ensure you’ve got the right content going up at the right time.
You can do this on Facebook itself, or with a third-party scheduler like Hootsuite (we’d be remiss not to mention it.) Keep in mind that scheduling is only possible with a Facebook for Business Page right now.
Saving replies for frequently asked questions
Having pre-composed responses ready to roll for common questions can be highly efficient. (Plus, it’s a great way to ensure that your conversations with customers stay on-brand.)
Of course every fan or customer is a unique and precious angel who deserves your utmost, individualized attention. But a pre-written response can help them get the information they need quickly, so it’s really a win-win.
For example, if you’re a restaurant and you receive approximately 1,000 messages per day asking if you do take out, this could be a useful tactic for you.
Using search streams to find relevant users, topics, and content
If Archie has taught us anything by trying to date both Betty and Veronica at the same restaurant on the same night, even with a pair of rollerskates, you can’t be everywhere at once.
Get a little help keeping track of all the news you need--including auto social searches by keywords, topics, hashtags and users—with automated search streams.
For example, you could set up one stream to monitor your competitors’ posts, one for a branded hashtag created by your business, and another for influencers that you work with regularly.
Repurposing content from other networks for Facebook
Tracking all of your social platforms via a third-party social media management app is a way to quickly and easily assess which posts are gaining traction out there in the world… and maybe find some inspiration for a Facebook post along the way.
Of course, “repurposing” doesn’t just mean copy and paste from your Instagram feed. (See our post on best practices for cross-platform posting here.) Facebook is a unique beast. Audiences here typically want a story, something inspiring and educational.
Automation in this case is about helping you identify topical trends so that you can build from there and customize a story specifically for your Facebook crew.
Using a chatbot for initial customer service interactions
Similar to having saved replies for FAQs, Facebook’s automated chatbots can help handle quick-and-dirty interactions so you can save your personal touch for more complex queries.
People exchange 2 billion messages with businesses via Facebook Messenger each month. That’s a lot of potential conversations: why not plan out automated Facebook message replies to filter out easy-to-automate requests like delivery tracking or appointment booking?
When used to supplement human interaction, not replace it, AI chatbots can improve service times and increase customer satisfaction. Dream team!
A/B testing ads
Want to make the most of your social media spend? Automate the tracking of your social media A/B testing.
You’ll get data on the fly for your slight variations, so you can adapt and react in the moment.
If the stats are saying that a face-swap photo of your CEO and your mascot is trending, boost that post! With that kind of clickthrough rate, who would dare fire you?!
Automating regular performance reports
“What can’t be measured can’t be managed.” It’s something neither Uncle Ben nor RuPaul has said (that I know of), but that doesn’t mean it’s not true! Analyzing past performance is key to improving your future performance.
9 Facebook automation tools to help you save time
Think of this list as your Facebook automation toolkit.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.Get the free guide right now!
The best Facebook automation tools and software are ones that free up your time for more important things. And in some cases, achieve things — like in-depth data collection and analysis — that would be downright impossible without the help of AI.
Besides allowing you to bulk upload and schedule up to 350 Facebook posts in advance, Hootsuite can also help you automate a bunch of other Facebook management tasks. You can curate custom streams for social listening, and get automatic reporting. Plus, with the content library, you’ve got access to high-quality, on-brand content in seconds to help you create new posts quickly.
You can also boost your top performing content automatically with Hootsuite. Want more views? They’re just a few clicks away.
Within Hootsuite, you’ve got access to Inbox, a super helpful tool for managing all your social conversations (private and public!) in one place. Facebook, LinkedIn, Twitter, the whole gang is here.
Tag or categorize messages, assign responses to your team, and most importantly, release that constant anxiety that you’re letting something fall between the cracks.
AdEspresso can auto-generate a variety of ad combinations based on the elements you’re testing, or you can test a preset combo. It’s pretty much the ultimate A/B testing tool for your Facebook ads.
Here, you can also select single or multiple audiences for trying out your sweet new ads. Whatever way you go, it’s a real power player.
This is a “one-stop shop” for handling your business assets — the place for tracking and reporting on Facebook ad performances. Here, you can also give access to partners or coworkers.
If you’re chatbot curious, just integrate Chatfuel to automate your Facebook inbox. Bonus: it’s got a drag-and-drop interface: no coding required.
Mentionlytics is like the ultimate gossip, but in a good way: the monitoring engine scans the world wide web (including news sources and blogs) for instances of your brand, competitors or keywords and pulls them right into your Hootsuite dashboard.
Think of BrandFort as your bouncer… the muscle to shut down the haters.
The AI-based content moderator detects and hides public complaints, hate and spam. It takes “positive vibes only” very seriously.
The Magento Facebook Product Catalog Synchronization plugin pulls catalog products onto Facebook, automatically formatted neat-and-tidy for the platform.
Get your various accounts, platforms and technology to play nicely together with the help of IFFT (“If This Then That”). It’s programming stripped down to bare bones: just build a “recipe” of chain reactions that will kick off with a single action.
For example, you could program your Twitter profile pic to change whenever you update your Facebook one. You could also archive all your Facebook status updates to Google Drive if you are a nerd who only gets satisfaction from looking at your work in a spreadsheet. (There are dozens of us! Dozens!
Used responsibly, social media automation can help you make the most of Facebook. Used irresponsibly, you’re treading into dangerous spammer territory. So go forth, and be the brand you wish to see in the world.
Use Hootsuite to save time and automate the busy work of engaging your Facebook audience. Schedule posts in advance, keep tabs on your competitors, automatically boost top performing content, and more. Try it today.
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May 27, 2020 at 08:45AM
After Twitter fact-check, Trump threatens to regulate or close down social media platforms
Once again, Trump has doubled down. Following the addition of a fact-checking warning label added to his tweet about mail-in ballots, Trump took to the platform yet again to denounce it. In what may be his strongest words to date against a service that has largely given him free rein to this point, the President suggested that social media services would have to be regulated or shut down. Republicans have long held that social media sites harbor an anti-conservative bias.
“Republicans feel that Social Media Platforms totally silence conservatives voices,” he tweeted. “We will strongly regulate, or close them down, before we can ever allow this to happen. We saw what they attempted to do, and failed, in 2016.”
That last bit appears to be a reference to the role platforms like Twitter and Facebook played in the 2016 election. Trump then went on to reassert earlier claims about mail-in ballots, accusing a push for easy access to voting amid a pandemic of being a “free for all on cheating, forgery and the theft.”
It was precisely those claims that earned him a Twitter fact-checking label in the first place. As of this writing, however, no such label has been added to the new tweet sent a little after 7AM ET this morning. It’s been a busy couple of days for Trump on his favored social media platform, following the long holiday weekend. Last night he accused the service of “stifling free speech,” in spite of Twitter’s long-standing reluctance to either delete tweets or ban Trump over perceived TOS violations.
This morning the President took to Twitter to once again tie a cable news morning host to an old conspiracy theory about his late-wife host and declare “Obamagate” worse than Watergate.
via Twitter – TechCrunch https://techcrunch.com
May 27, 2020 at 08:06AM
How To Create & Manage Your Monthly Instagram Strategy
Do you struggle coming up with new post ideas for your Instagram page? If you’ve decided to use Instagram to market your business, you know it’s just a matter of time until you’ll start repeating yourself. When you can’t come up with an idea, you’ll end up wasting time and feel anxious. And by then it might be too late. Your followers have already started losing interest.
So what can you do? There’s gotta be a better way to post on the app.
And there is. Many social media markets have overcome this problem by having a strategy in place. Knowing exactly what to post ahead of time, can help you save time and stay organised. As a small business owner, you need that flexibility so you can focus your efforts on more important parts in their business. In this post, I will show you exactly how to build a monthly strategy in order to make the most of your Instagram presence.
We’ll start from research, show you how to create and schedule content ahead of time and finally, teach you how to use Instagram statistics to monitor your progress.
But before we jump into the strategies, how do you know whether Instagram is the best platform to market your business? If you’re a small business owner you have limited time. The last thing you wanna do is hop onto another social media platform that may turn out to be a waste of time you could spend growing your business.
To help you decide if Instagram is for you, ask yourself this:
Now let’s move on to the exciting part! Want to build a successful marketing plan for Instagram? Let’s talk STRATEGY!
How to Create a Monthly Instagram Strategy
Step 1: Know Your Goal with Instagram
Start developing your Instagram strategy by writing down at least one goal for Instagram. Think of what exactly do you plan to achieve using Instagram over the next 6 months? Without a goal in mind, you’ll burn out very fast and probably give up on your marketing efforts before you see any results. Many marketers choose to use Instagram for one of the following reasons:
Then, pick a goal that is in line with your overall business goal. This will make it easier for you to see the value of Instagram as an integrated marketing tool. Here are some examples of goals that you can use for inspiration:
Let’s say your overall business goal for the next 6 months is to get more leads from social media. Then, set an Instagram goal that can help you work towards achieving this big business goal. You can decide to focus your Instagram efforts into directing traffic to your website. So, with a clear goal in mind, now you can go ahead and plan your content.
Increase the no. of new customers from social media
Increase the website clicks by 30%
Step 2: Create a Monthly Content Plan
So, now that you have a clear goal in mind, you can go ahead and plan your monthly content. You know you can’t just post a series of photos and expect your clients to engage with you. So, what are you going to post then? Any good content strategy should start with a content plan that supports your Instagram goal.
Now that you understand that the content you post must be intentional, let’s create your content plan! For that, you’ll need the following:
#1. Find inspiration
The thing about Instagram marketing is that you don’t have to reinvent the wheel. While your goal should be to keep your branding unique and authentic you can always look for inspiration. One of my favourite ways to get inspired is to look at top brands and influencers. These companies hire experts to create and manage their content and it’s clearly working for them.
Below is an example of an Instagram feed that combines different post types. There’s a good mix of graphics, photos and quotes that when put together tell a story.
You can also look at how famous brands write their captions. Notice how @guardian uses a friendly and casual tone that sounds as if a real person is talking.
#2. Content Pillars (Topics)
Start by defining 3 – 4 content pillars that are specific to your industry. Once you have your main pillars (topics), it’s going to be much easier to come up with content ideas.
If you’re running a travel agency, your content pillars can be:
#3. Content Types
These are the content types you’ll be posting on Instagram. You want to ensure you’re posting valuable content for your audience. If not, they won’t engage. So the best way to make your followers interact with your posts is to create content that matches with the buyers’ readiness. For that, each post should either:
Pro Tip: Not all customers are in the same stage of the buyer journey. So you should rotate your content types to ensure you’re reaching a broader customer base and meeting your customers at their readiness level.
#4. Post Formats
Create a colour coding system for your post formats. Think of what types of formats your audience will engage more on Instagram. Assign a colour code for each of the following post formats:
#5. Create a Monthly Content Plan
It’s time to put it all together in a single worksheet that’s going to help you create and manage content more effectively. Start by creating a new worksheet. In the first column on the left, list your 3 – 4 content pillars as individual rows.
Topic 1 (eg. travel destinations)
Topic 2 (eg. travel tips)
Topic 3 (eg. expat living)
In the 2nd, 3rd, 4th and 5th columns write the 4 content types: educate, entertain, inspire and convert as a header. Finally, create colour codes for your content formats. Once you’re done, the worksheet should look something like this:
#6. Create a Posting Calendar
On a separate sheet, create your posting calendar. In your posting calendar, you’ll assign each post a date and time. This will vary based on your industry, time zone and followers demographics. To find out your ideal times for engagement and comments you can check your Instagram app for more insights into your followers.
Once you’re happy with how your content calendar looks, you can go ahead and create your content. Each post should be complete with imagery, captions and a set of descriptive hashtags. As a final step, you can load your images and captions into a digital scheduling tool that will automatically post your content.
Step 3: Monitor Your Monthly Progress
So, now you may wonder “How do I know if my Instagram strategy is effective”? And that’s a good question. You don’t want to waste your time with something that isn’t working. To get the best picture of your monthly progress you should track relevant metrics.
Here’s an example.
Let’s say your Instagram goal is to increase website referrals by 30% over the next 6 months. The metrics you choose to monitor need to be able to measure your progress accurately.
Instagram goal = Increase the website referrals by 30% in the next 6 months
You can use the following KPIs to track your performance:
KPI1 = % increase in the number of website clicks
KPI2 = % increase in conversions from Instagram
Once you’ve decided on your metrics, you can track them using an Instagram analytics app. Below is an illustration showing the number of website clicks.
Wondering where to find insights?
Now that you know how to create and manage your Instagram content strategy, you’re able to save more time and work efficiently. You don’t have to worry that you’ll run out of content ideas. By tracking your performance on a month-to-month basis, you’ll know exactly how effective your content is. If your content strategy isn’t working, you can take immediate actions and correct it before it’s too late.
Name: Alle Ceambur
Instagram: https://instagram.com/allebusinesscoachBio: Alle Ceambur is an expert in Instagram Marketing. Alle is a Content Marketing Strategist and Lead Writer on Share My Insights blog. She’s all about creating strategies and loves sharing her knowledge of content and Instagram marketing. She loves cappuccinos, has read all of Agatha Christie books – and is constantly on the lookout for her next adventure.
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May 27, 2020 at 06:22AM