Stormlikes Review + 10 Better Alternatives to Use https://ift.tt/2P2E1It Building your presence on Instagram can be a daunting process if you do it the old-fashioned way. In this day and age, there is a service for everything online. Likes and comments are everything to boosting your Instagram presence and there are bots and companies that can help boost your interactions. It doesn’t replace the authentic connections you make with your target market. They work together to help boost your presence so that you can attract more people to your account. That will lead to an increase in sales and get the world to notice you. Today’s review looks at Stormlikes, a popular tool used by thousands, and alternatives that offer better services. Our goal is to provide you with enough information to get the right service for your needs. Top Stormlikes Alternatives
What is Stormlikes?Stormlikes is a marketplace where you pay for real users to like and comment on your Instagram photos. You need engagement to build your presence and Stormlikes is a useful tool. The plans are affordable, customizable, and is quick. There is no waiting period to see responses, they come in right away. Stormlikes guarantees that all likes and comments come from real Instagrammers. It’s a quick and easy way to increase your presence in a short amount of time. Stormlikes FeaturesThere are a lot of features to choose from and all of them will get you excited about their service. As stated before, likes and comments hit your post as soon as you order. You won’t have to worry about a waiting period. The account customization options are mindblowing. You decide the speed of comments and likes. This is helpful so that you are not blocked from posting because of too many actions on your account taken too quickly. You can adjust who likes the posts based on country, gender, and age. Posting a video? Stormlikes matches your like count with view counts. If you have 20 likes, you will have 20 views on the video. This ensures that the likes are genuine and you have enough views to get your video noticed. Stormlikes Pros and ConsAs with any service, there are pros and cons to working with them. The pros include the affordability and free trial offer. If you have a problem, there is customer support 24/7. We all know that the worst issues happen outside of traditional office hours so it’s great to have that support. Service plans are affordable and customizable. Payment options include PayPal or a major credit card. When it comes to cons, it’s pretty limited and associated with the legitimacy of likes. There isn’t a lot of information on how they obtain the accounts that like and comment. The company promises one won’t be blocked from Instagram for using their service. Yet, there is no information on how an Instagrammer can join their community and get paid to like and comment on the posts. It is because of this lack of transparency, people are a bit weary. However, the company does promise organic interaction with live people. This was the only con we could find with the program. Is Stormlikes Safe?Overall, Stormlikes is safe to use. When paying for services, the website is protected from hackers so your financial information is safe. While you may have recurring charges, the site does not have your credit card information held anywhere and they don’t have access to it. When it comes to your Instagram account, they do not need your password. All they have to have is your account name so they can set up alerts for your posts. Those alerts notify them to send Instagrammers. It is wise to pace how often you receive likes and comments. 2,000 likes in a couple of minutes is likely to wave a few red flags to your account. To stay within Instagram’s Terms of Service, you will want those paced out to look natural. Here are the top Stormlikes alternatives available. 1. YoViralYoViral allows you to buy likes and views from engaged Instagram users. You can have them all delivered instantly, or at a more gradual pace if you prefer. With YoViral’s monthly plan, the platform automatically detects your new uploads within 30 seconds. It then starts sending real likes to you automatically, for an unlimited amount of posts. Lots of big name influencers and brands have already a lot of success with the service. There is a two-click process and it takes only seconds to order. All you have to do is enter your username and then select how many likes/views you want per post. Once completed, your order is delivered at your selected preference. 2. ViralRaceViralRace allows you to buy 100% real and engaged followers, likes, and high-quality views. The platform sends your content to real and active Instagrammers who already like content that is similar to yours. Their process allows VitalRace users to gain real followers and likes quickly. You can choose between instant or gradual delivery, based on your personal preference. It gives you real engagement whenever you post. It’s an ideal option for businesses and influencers who want to use social proof to reach the discover page and to attract brand deals quicker than usual. 3. FanBumpFanbump is an Instagram marketing service that delivers Instagram growth with real engagement. This company strives to maintain powerful growth for your account. It’s fairly similar to Stormlikes, with the main difference with cost and levels of service. They use cutting-edge software to help you gain success in building a successful following for your Instagram account. The engagement they promise and deliver is organic and authentic, a relationship that will last a long time. One thing that sets them apart from Stormlikes is that they offer phone consultations. Talking to an account manager one-on-one is a great way to lay out a social media plan that meets your budget and your desired outcomes. 4. Hashtag for LikesIt’s important to know that Hashtag for Likes is not a bot. It is completely safe and reliable to use with your Instagram profile that focuses on hashtags and not followers. With this service, your engagement is organic and it adheres to Instagram’s terms and conditions so that you don’t get suspended or banned. Hashtags for Likes is lucky enough to find themselves a niche in a very overcrowded industry that they can grow in. This is the equivalent of a goldmine! Everyone uses hashtags and hashtags are the lifeblood of Instagram. Hashtags for Likes can tell you what existing hashtags will fit your account and niche. They will also tell you which ones to avoid.They can even custom design a hashtag for you to use. It’s a great service that has a different focus than some other marketers that focus on Instagram. 5. Stellation MediaStellation Media is a powerful Instagram story viewing software. It is capable of viewing thousands of targeted accounts stories on Instagram . You simply connect your account on your dashboard and select the target audience you want. Your account will begin viewing the stories of the accounts that match your preferences. When your target audience checks to see who has viewed their story, your account will be there. This in turn creates interest for that Instagrammer to check out your page and follow and engage with you. The purpose of this growth strategy is to bring the right Instagrammers to your account that will engage with you, be interested in your content, and what you have to offer. This method is 100% safe and you will not have to worry about blocks or bans to your account. It does not breach any of Instagram’s terms of service. This is a great service because it takes a different approach with Instagram and targeted marketing. Not many marketers focus on the Instagram Stories the way this company does. 6. KickstaKicksta is an easy platform to join. All you need to join is your email address. Kicksta focuses on gradual increase of activity on your Instagram with leads to the right target audience. You continue to provide excellent content and engagement with everyone on your posts. Kicksta’s software works all day, every day. You will always be growing your brand online, even while you sleep. With regular reports of engagement, you can keep up on what works and what doesn’t. It’s easy to customize your plan and engagement so that you are always getting the best service. 7. UpleapUpleap is not an Instagram bot, it’s account management. Each Instagram account has an account manager that manually works for the account. Upleap does all the work for you, all organically and completely safe. When you sign up for Upleap, your account manager will work on your platform page to follow and engage with other people on Instagram. They work hard at engagement on your posts and on other people’s posts. They do everything you would do. Upleap is perfect for you if you want to hand off the hard work to a professional who knows social media better than you. Especially if you don’t have the time to devote to learning and growing your following. 8. Story ViewsIt’s no secret that Instagram Stories are everyone’s favorite feature. This is why you need a third-party company that has the knowledge and software to make yours stand out. By engaging with other people’s Instagram Stories, StoryViews will help bring more traffic to your profile and your own stories. These interactions will increase your followers and boost your online presence. StoryViews works with you to find the right target market for your business. As soon as they sit down with you and figure this out, they will begin work on your stories and engaging with those who are in your target audience. The packages are affordable and well worth the money. While the company is similar to Stellation Media, this team does have a slightly different take on the use of Instagram Stories. Both can be used in conjunction if you want a solid focus on Instagram Stories. 9. OneUpOneUp is a great system that helps your Instagram account and a number of other social platforms. The service takes your week (or month) worth of posts and post them for you. You choose how frequently the post goes live, which platform you want it on, and what time of day to post. Instagram and Instagram Stories are direct published, you do not need to press a button on an app. Pricing plans are affordable and easy to match to your social media needs. All plans come with a 7-day free trial so you can make sure it’s a right fit for you. Imagine creating your posts ahead of time and handing them over to someone else for content management. The ability to create a post that can be used once a month, quarter, or year would also save you a lot of time. They make posting easy and beneficial to you. 10. InstaboomInstaboom doesn’t focus on you buying likes or comments, they focus on building your presence organically. Using the latest in artificial intelligence, they predict you can increase your followers by 2,000 in a month. Sometimes as much as 4,000. Instaboom provides you with a dedicated account manager to devise the best plan to grow your online presence. Their software plays a big part in finding the best content and your target market to appeal to other Instagrammers. It is important to note that Instaboom does require your Instagram password so that they can log in and handle the work for you. Plans are a little pricier but come in a range of options to best meet your needs. Their cancellation policy requires you to cancel a day before the next billing cycle. If you cancel, all followers you have obtained are yours to keep. The best thing about Instaboom, you don’t have to do very much work at all. It allows you to worry about other aspects of your business. The post Stormlikes Review + 10 Better Alternatives to Use appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 30, 2019 at 11:08AM
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Finding The Perfect Social Media Influencers For Your Brand https://ift.tt/2R5gk4F Successful brands partner with social media influencers to bring their products and messaging to their targeted audiences. In fact, 63% of marketers pair up with up to 10 or more social media influencers for every campaign. Influencers can use their knowledge, opinions, and authenticity to connect your brand with their own audiences as a trusted peer. Finding the perfect influencers to introduce your brand takes careful research. Here’s what you need to know about identifying influencers for your company. Know Your Target AudienceMany marketers first testing the influencer partnership fail to ensure that their target audiences and a particular influencer’s audience are the same. For example, if you are a refurbished electronics company that sells noise cancelling headphones, wireless in-ear headphones, and portable speakers, it won’t be a good match to consider sponsoring a beauty blogger or a YouTuber who posts vegan cooking videos – no matter how popular they are or how many followers they have. A better bet would be to partner with a music fan, a gadget tester, or a game reviewer. You need to understand that not every influencer has the same kind of target audience.
It is crucial to ensure that their target audience is the same as yours so that your products are shown to a relevant crowd. Know Your InfluencerWhen trying to locate an influencer for your company, you need to first evaluate the contenders to avoid ending up with the wrong influencer or even a fake one. Here’s what you need to look for: Reach -- The total number of followers they have on social media or following their blogs. Engagement – What is their engagement rate? That is the best indication of how many of their followers are really interested in their content. Bigger isn’t always better – Instagram influencers with only 1k to 5k followers actually engage more with their followers than influencers with a bigger following. Authenticity – Does the influencer sound authentic when promoting a product, or is it obvious they are being paid to? Personality – Look for an influencer whose style and personality are in alignment with your brand’s messaging and values. Niche – Does their niche align with your business, products, or industry? Where to Look for InfluencersDon’t think that you have to restrict yourself to celebrities. In fact, micro-influencers engage more and have over 20 times more purchasing conversations with their target audience. Where can you find the best influencer for your brand? On Social Media The quickest way to find the right influencer for your company is to look for people who are already talking about your brand. Social media shout-outs and blog posts that mention you will help you find influencers. Check out some listening and monitoring tools such as Simply Measured, Mention, or Hootsuite to track your mentions. Influencer Marketing Platforms Influencer marketing platforms let you search their database of influencers and filter by social platforms, engagement, categories, and reach, and even track and measure your campaigns when running them. Tribe, HYPR, BuzzStream, BuzzSumo, and Grin are a few of the more popular influencer marketing platforms. Found an Influencer?The right influencer partnerships can lead your campaign to success. For the best results, focus on building a long-term relationship by providing fair compensation, sharing freebies, introducing them to your own networks, and keeping open communication even when your current campaign has ended. The post Finding The Perfect Social Media Influencers For Your Brand appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 30, 2019 at 09:44AM
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How Zach Evans Mastered The Art Of Connecting With People Via Social Media Strategy https://ift.tt/2OY5Z7V Zach Evans has managed to harness his passion for piano technique with the reach of social media to create a membership program that has become a multi-million dollar company. Over the course of the last couple of years, he has learned which techniques and content work to help get his brand in front of his target audience, which is people just like himself. Achieving Success Through Proven StrategyEarly on during his social media endeavors, Zach Evans learned that high-quality videos were essential for grabbing the attention of viewers on YouTube. Without quality offerings, there won’t be large numbers of subscribers and followers, which translates to the bottom line in his line of business. Luckily, he has plenty of compelling information paired with smart, modern marketing techniques and strategies that help capture the attention of a bigger audience. Consistency is also a factor when it comes to gaining more followers. It is important to reach as many people as possible by posting at regular intervals and during peak hours. These efforts alone won’t convince viewers to keep watching, however. His has used his charismatic personality and humor to help connect with people combined with compelling topics that draw attention. Highlights In His Marketing EffortsZach Evans knows that social media alone won’t allow a business to succeed. That is why he has also engaged viewers with a TEDx Talk where he discussed his strategy and what particular points of interest have been the most helpful. When it comes to social media, however, it is obvious that his efforts have paid off in the form of followers. He currently has over 100,000 followers on YouTube as well as Instagram, but in excess of 400,000 on Facebook. Keep in mind that he has managed to accomplish all of this in just over 3 years, which is quite a feat today, especially with the amount of international competitions present in his field. Most of all, he wants to ensure that he keeps his customers and followers by producing a superior product. His system has proven to be highly effective and has produced incredible results for those who have become a member of Best Piano Tips. The website offers free sign-up for his online piano course, which is packed with tips and information to help students become piano super humans. Zach Evans came from humble beginnings, but managed to overcome adversity and he has worked hard to learn these amazing skills and techniques that he is now passing on to those who wish to improve their playing ability by taking advantage his online courses. But skill alone wasn’t the only part of his formula for success. He also learned how to master the art of producing useable, marketable material for social media and the internet to propel his brand to great success. The post How Zach Evans Mastered The Art Of Connecting With People Via Social Media Strategy appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 30, 2019 at 09:24AM
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Marketing Lessons from WeWork’s Debacle https://ift.tt/37O72jH Guest article by Rod Smith, CEO of Verum CBD The amazing rise and the even more amazing crash of the uber-startup WeWork, along with the CEO and the man behind it all, Adam Neuman, offers some sobering lessons in the world of high finance, marketing, and customer service. A brief look at the company’s strategy and company culture reveals several major areas where entrepreneurs can take away plans of what NOT to do when their company is on the cusp of international success. Being generous is one thing . . . But being profligate with company profits is another. In WeWork’s case, things really started to fall apart two years ago when they sponsored the First Annual WeWork Creator Awards. The first prize was a cash award of one million dollars. That was flashy enough, but Neuman had to hold the award ceremony in the most expensive venue in America — Madison Square Garden. Although the Garden does not normally give out its rental fees to the public, most experts are pretty certain that WeWork paid, and paid through the nose, over a million dollars for one night at the Garden. They could have held the ceremony at any of dozens of other venues where the in-house marketing team would have moved mountains to get them plenty of free publicity. Now that would have been at least semi-reasonable, if the publicity have been crushing — but curiously enough, the WeWork marketing and advertising team didn’t maximize this event on social media, so it slipped through the cracks in newspapers and on radio and TV. But that’s not the real boo-boo here. The most egregious part of the package came after the award was given, when Neuman and his panel of judges decided that the contestants were so brilliant and deserving that a half dozen runners up should be awarded cash prizes of anywhere from twenty-five to fifty-thousand dollars. Just for showing up. It added up to several million more dollars, that had not been budgeted out beforehand. WeWork’s extended credit network began drying up from that point onward. Contracts, not just daydreams WeWorks found much initial success with its idea of turning the workplace into a practical utopia where employees were encouraged to be the best they could be in a relaxed and supportive atmosphere. But as the hype grew, the consequent contracts for renovating and renting WeWork-designed work spaces did not keep pace. Neuman and his company, in effect, became the victims of their own success. The more positive feedback that came in, the more the company was willing to take chances on extending their own credit to clients who needed a while to catch up with their other vendors. It’s a common story in business history; promises made in good faith, but eventually defaulted on in the face of cold hard business reality. There is no substitute for that tried and trite cliche: Show Me The Money. Like the ancient mythological Greek Icarus, Adam Neuman flew too close to the sun with his brilliant ideas and lack of backup planning and sound infrastructure. His fall is a sad lesson to all entrepreneurs. The post Marketing Lessons from WeWork’s Debacle appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 30, 2019 at 09:07AM Famoid Review & The 12 Best Alternatives Available https://ift.tt/35Lk5jN Famoid is one of many services out there that helps you grow your social media following by making it possible to buy followers and likes. Is it the best option out there? Will it put your account at risk? Will you end up with a bunch of fake accounts that don’t actually do you any good? We’ll take a closer look at the service and what you can expect, while also providing you with 12 alternatives you can use. Top Famoid Alternatives
What is Famoid?Famoid is a platform that provides follower services for Instagram, Facebook, and YouTube.For the purpose of this review however, we will only be taking a look at the services they provide for Instagram since that is what many of the alternatives in this list also provide. Features of FamoidFamoid provides followers, likes, and views for Instagram, Facebook, and YouTube. If you purchase YouTube Services, you also have the option to buy video views. Delivery occurs within 48 Hours regardless of which service you order and for which network you order it for. For Instagram, you can purchase packages for followers, likes, views, and automatic likes. You can purchase the followers plan when you need to add followers to your Instagram page. If you want people to view your Instagram videos, you can buy the views plan. The automatic likes package is designed to deliver a constant stream of likes on all of your Instagram posts. The plans are organized by volume so it’s easy to choose the one you want. Plans and Prices for Famoid ServicesFor Instagram, there are three different plans. You can choose to purchase followers, likes, or views. Followers are priced at anywhere from $3.95 to $249.95. Likes are available for anywhere from $2.95 to $168.95. Views are available from anywhere between $2.95 and $99.95. You can buy 100 followers for $3.95. You can buy 250 Instagram followers for $5.95. You can buy 500 followers for $8.95 and 1,000 followers for $15.95. If you want to kick things up a notch, the highest volume you can purchase it one time is 25,000 followers at the $249.95 price point. If you want to buy 100 likes, you’ll pay $2.95. You’ll pay $78.95 for 10,000 likes, where all other packages will fall between those two price points. If you want to buy 100 views, you’ll pay $2.95. If you want to buy 10,000 views, you’ll pay $59.95. All other packages fall between those two price points. When it comes to automatic likes, you will pay $129.95 for 100 likes and $399.95 for 500 likes. You cannot purchase more than 500 likes at one time. The only other option is to purchase 250 likes for $249.95. Pros and Cons of FamoidPros:
Cons:
Final ThoughtsThe family platform has a variety of services and options to choose from to help you build your online presence. Their affordable plans are easy to understand and used and it only takes a few hundred dollars to build a solid social media presence. However because you don’t have the option to gradually deliver your likes, followers, or views, it could look suspicious to Instagram and possibly risk your account being shut down. This, combined with the lack of a guarantee or refund policy makes us wary about recommending it to our readers. Let’s take a look at the top 12 alternatives to Famoid you should consider using instead. 1. YoViralYoViral is an Instagram tool that sends your content to real, engaged people. They choose from a pool of Instagram users who are most likely to give you likes and views. You have the option to choose between gradual and instant delivery as determined by the needs of your campaign. Investing in a monthly plan gives you the advantage of receiving likes within one minute of posting new content to Instagram, as the platform will automatically detect new uploads. In a matter of seconds you can join the many brands and well-known influencers who are already using this service to give themselves a competitive edge. 2. ViralRaceViralRace is a trustworthy Instagram growth service dedicated solely to that social media network. With it, you can buy one hundred percent real engaged followers and high-quality views. It works by pushing your content out to real users who are likely to engage with content like yours. Instead of relying on randomly selected users, ViralRace aims to push your content to members of your target audience. You have the flexibility to choose between rapid instant or gradual delivery of followers using the service. Beyond followers, you also have the option to obtain likes as soon as you post. As a respected engagement marketplace, it can help your brand or company build the social proof you need to foster new business relationships and collaborations with influencers. The activity can also help you reach Instagram’s Explore page faster to explode your viral growth. 3. AiGrowAiGrow is a managed Instagram platform. It uses artificial intelligence and machine learning to attract the type of followers you want for your account. All of this is done organically so you have real engagement with actual Instagram users. The plans come with a 5-day free trial so you can see what you’re getting into before you buy. AiGrow also includes an intelligent direct message system and a powerful Instagram scheduler so it goes beyond allowing you to buy engagement. 4. StormlikesStormlikes is a marketplace where you can buy likes and comments on your Instagram account. The aim of this service is to increase your engagement so you can build your online presence. There is a free trial offer so you can see what you are getting before you commit to purchasing a plan. The service allows you to target a specific audience based on country and gender so you are able to get real Instagrammers that match your target audience. Here is a detailed Stormlikes review we did recently. 5. AudienceGainAudience gain allows you to buy likes and followers for a number of social media platforms including Instagram, Twitter, YouTube, and Facebook. You can also use it to grow your SoundCloud, Twitch, Snapchat, and LinkedIn profiles as well. For Instagram, they have packages for followers, likes, automatic likes, and video views. You pay based on the number of likes or followers you wish to purchase. You can spend as little as $8 for 500 worldwide followers from real Instagram ads. 6. Mr. InstaInsta is a platform you can use to grow your Instagram, SoundCloud, Spotify, YouTube, Pinterest, and Facebook social media profiles. You’ll get the most options when it comes to your Instagram account. You can choose to buy followers, automatic followers, likes, automatic likes, comments, and views. You’ll have the ability to purchase multiple packages and the option to secure free followers. 7. iDigiciDigic is a platform where you can buy Instagram likes, followers, and views. Prices start at $3.68 for followers and likes and $2.43 for views. The base packages at these prices include 100 followers, 100 likes, and 100 views respectively. Promises that all of the activity comes from real and engaged Instagram account so you don’t have to worry about fakes or bots. Followers are delivered instantly as are likes and views. Plans allow you to purchase as many as 1,000 followers and 1,000 likes at a time and up to 5,000 views at a time. 8. Socials GrowthSocial Growth is a platform that allows you to increase your Instagram engagement with real likes, views, and followers. It aims to provide organic grows so you can increase your popularity naturally. All it takes is three steps. You pick your package, enter all of your relevant data to ensure that the followers and Views you get come from people in your target audience. Then you make your payment and watch your Instagram account grow. You’ll get instant followers, likes and views as soon as you sign up for your plan. Socials Growth comes with a lifetime retention warranty so you keep all of the followers likes and views that the platform delivers forever. 500 followers starts at just $14. 9. InstapromoteInstapromote, you have yet another platform that allows you to buy Instagram followers, views, and likes. All of your orders are delivered quickly and come from authentic accounts that are part of the target audience you define based on various demographics. You can find a number of packages available at a variety of price points so you can buy only what you can afford. It is possible to purchase customized followers and auto like packages so that you have engagement to go along with all of your social media promotion strategies. 10. SkweezerSkweezer is another Instagram only gross platform that makes it possible for you to buy authentic followers and likes. Unlike many of the platforms available to choose from, Skweezer does not rely on the use of bots to deliver the products you order. In addition to likes and followers, you can also purchase Instagram comments and automatic likes. There’s also the option to buy active Instagram followers which suggests to us that buying regular Instagram followers or using their free followers service may mean that you get real accounts that aren’t actively monitored. Check out our Skweezer review, too. 11. BuzzoidBuzzoid Easy for you to grow your Instagram following and engagement. You can purchase followers, likes, or views and start seeing an increase in activity in a matter of minutes. Buzzoid promises that all likes and followers with immediate delivery are 100% real so you don’t have to worry about fake accounts or spam. There are a number of packages to choose from. All you have to do is provide your Instagram username and email address and they can start working on your order. Your password is not required. 24-hour customer support is available and full refunds are available for people who are not satisfied with the service they receive. 12. SocialGrowrSocialGrowr, another name for the Kicksta platform, Is an Instagram growth platform that allows you to buy real Instagram followers that are targeted for organic growth. You can get started in a matter of seconds. Rather than purchasing followers, likes, or views as a one-time purchase, you choose between a standard plan for $49 a month and a Premium plan for $99 a month. the standard plan is designed to give you moderate growth with 10 targets. If you want 40 targets and the ability to use Advanced targeting, you’ll need to invest in the premium plan. If you were thinking about using Famoid to foster faster Instagram growth, we suggest starting with one of these other Alternatives and seeing what kind of results you get. This way, you can at least get guaranteed follower growth that will last even after you decide to stop paying for the services. The post Famoid Review & The 12 Best Alternatives Available appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 29, 2019 at 11:02AM How to Get Leads Through Social Media https://ift.tt/35IG8HW Have you tried to get more customers through social media, but are unsure if you’re doing it correctly? Using social media to reach customers is nothing new, and it’s what a lot of companies do to achieve customer contact. If you use social media in smart ways, there will be countless ways to get more leads that will require less energy and time. In this article, we will give a brief explanation of what leads are and why you should think about them, as well as list some of the most effective methods. What Are Leads and Why Are They Important?Leads, or lead generation, are individuals who have shown an interest in your business, usually by filling out a form with contact information or actively contacting your business. The individual has not bought or engaged in anything else yet, and he or she is at the start of the buying process. In marketing, we also talk about leads that are defined as “marketing qualified lead“. These are people who, based on their digital behaviour, have shown great interest in your business. This can be, for instance, how many times the person has visited your website, shared something from your company’s social profiles, or other actions. In order to get more leads through social media, you also have to be good at branding. Social media should be a platform where customers and potential customers can get to know your business on a more personal level. Have an Active and Up-to-Date Company Social ProfileFind out which social platform your customers and potential customers are actively using, and keep an active profile on this platform. For example, if you have a young audience, Instagram may be the place to be. Some older audiences will often be more active on Facebook. Find out what your customers are interested in and keep your profile up to date. A good idea might be to start a business blog so that you can share posts and inspire customers to visit your website. ContestsLaunching a contest in social media will help generate activity and engagement around your company’s social profile. This way, you may have found several good leads, as they have to accept contest conditions to enter. Here are several ways to do it:
The essence of the contest should be your company’s services or products for branding purposes. Let Your Customers DM Your Business ProfileFacebook business profiles allow you to have a chat feature, or Facebook Messenger for Businesses. That is, when the customer clicks into your profile, a small chat box will appear with an automated message. When the customer answers, the message will go directly into your message inbox. If you get a message here, you’ve already captured the interest and got a lead. On Instagram, you don’t have the same opportunity, but you can post “stories” where followers can answer questions, such as funny or interesting questions or polls. These will also end up in your inbox – giving you leads. RemarketingWhether you’re a retail store selling women’s clothing or a bank offering refinancing opportunities, you should inspire people to click on links that lead to your website or to take a look at one of your company’s social media profiles. This way, you can implement remarketing. Remarketing means advertising towards customers, or a potential customer, that has already been in contact with the company or visited the business page. If you’ve already tried Facebook advertising or Google Ads, you should also test out the remarketing feature. When you advertise through the remarketing feature, the customer will, through cookies, receive a reminder that they have visited your business in the form of an ad. Remarketing is an efficient way to get more qualified leads. The post How to Get Leads Through Social Media appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 29, 2019 at 08:24AM
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How to Use Instagram to Generate Organic Leads https://ift.tt/2ssRDFb Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Her live course is called Instagram Intensive. Jenn explains how to optimize your Instagram profile for lead generation. She also shares several ways to optimize Instagram content to give it the best chance of converting Instagram viewers into leads. Instagram for Lead GenerationInstagram is probably not the platform most people would think of first for lead generation. A few years back, someone told Jenn that lead generation wouldn’t work on Instagram. Jenn thought, “Challenge accepted.” She knew it could be done but she’d never put a solid method behind it before. She decided to make it her mission to show people that they could do it. The reason it works is that Instagram is so good at driving high-quality traffic. You don’t get a lot of traffic from Instagram but because users have to first see the content, read the caption, click on the link in the bio, and then get to that destination, they’ve already taken three or four steps to get there—which means they genuinely want to be there. You’re more likely to get a high-quality conversion, which is how you get people to sign up for webinars or registrations, do the downloads, get on your email list, and so on. You get those high-level conversions from a platform like Instagram. We’ve been so focused lately on Instagram’s bright shiny object, Stories, and all of its beautiful images that we forget that you can get people to take an action that can drive them off-site. We’ve all kind of given up on that. We think that if we don’t have the Swipe Up feature on Stories, we can’t drive traffic. But there are some workarounds you can use, even if you don’t have the Swipe Up link, to get people to your website, your profile, the link in your bio, or wherever else you’d like them to go. It starts with whatever your funnel looks like. You might be looking for direct sales out of a post in your stories or on your feed. You might be looking to grow an email list or get people to show up at an event. Maybe you’re in a non-profit industry and you’re trying to generate more awareness. You could even use it to grow your podcast listener base. Whatever lead generation is for you, you can absolutely use Instagram to push them there. Optimizing Your Instagram ProfileFirst, your profile has to be set up and maximized for that type of conversion. You have to write Instagram captions that are going to get people to follow through on a call to action. Your content has to get their attention in the feed to get them to even read the caption. And finally, you need to look at metrics and insights within your Instagram content to understand which type of content is actually driving the conversions because high-engagement content may not be high-converting. Name and UsernameThe name and username are the only searchable criteria on Instagram, which means whatever you put in your bio isn’t actually searchable at the moment (though there are rumors it’s in testing). So if you’re an Instagram expert, you won’t show up in search for “Instagram expert” if it doesn’t say those words in either your name or username. “Blogger” is in the first line of Jenn’s bio, and is also the category designation under her name. Jenn built her whole business on being a blogger; that was how she started out. She became the world’s forefront blogger on Instagram marketing. She’s known as a writer so people usually come to her from some sort of written content. Even though she does more video and audio now, she’s still known as an author and blogger first, and then as a speaker and consultant. Your “name” can be more than your name, and you can also use emojis. The appearances of some emojis differ slightly between operating systems but they’re essentially the same on both Android and iOS devices. It’s preferable to use emojis to separate words, not necessarily to replace them. If you’re really tight on characters and you can find a clear emoji that replaces a word, go for it, but emojis can be easily misconstrued. Instagram BioJenn says people’s bios are often inadequate or inaccurate because they’re written in marketing-speak. They wrote their bios when they first started their accounts, and now they don’t know what’s in there or why. The bio is your 30-second elevator pitch, and it’s usually the first impression when somebody comes to your profile. Most of the people who read your bio are only going to read it the first time they come to your actual account. Once they’re following you, they have no real reason to go back and read it. So the bio should be written for a first-time visitor. It should clearly communicate who you are, what you do, and what’s in it for the viewer who’s reading it. It should also contain some sort of call to action such as an arrow pointing down to your URL. It should give that first-time visitor a really clear message of who you are. Feel free to use emojis and slang, and show your personality and voice—you only have 150 characters to do this so it’s not a lot of space. Jenn advises having somebody else write your bio for you because people are usually horrible at writing their own bios. You either want to write 4,000 characters or you just want to speak about your business the way you see it, not the way your customers should see it. Ask your employees, family, friends, or a colleague to write it for you. Jenn’s Instagram bio was written by Elisa from Tailwind. Elisa wrote up Jenn’s bio for a podcast, and Jenn asked if she could steal it because Elisa had captured her personality in a way that Jenn never would have been able to do herself. You want to make sure a new audience understands really quickly the value in following you—and in taking actions such as clicking on your links or action buttons. Your bio can be 150 characters. If you generate a long-form paragraph, that’s about five lines of text. But typically, you don’t want a long run-on paragraph; it doesn’t read well, and it’s not visually appealing. Jenn recommends short, individual bullet points with a cute emoji at the start of each line that relates to the content of that bullet point. Putting line breaks into your bio can be tricky. Android users have an easy-access return key; it’s a bit more hidden in iOS. You can build your bio in a note on your phone first and then paste it in. The key is that you can’t have a space as the last character. You need to backspace all the way up to the last letter, number, or punctuation mark and then hit return. You also can’t have an emoji as the final character on the line. If you do that, when you hit return, the return doesn’t count. You’ve got to make sure that the last character is either a single punctuation mark or a single character. Jenn also advises being aware of what lies above and below “…more.” Make sure the first sentence or bullet point is a very clear description of what your business is, the most obvious definition of what you do. “Mom to a mini-fashionista,” is one of Jenn’s bullets. However if that were the first item, people would assume her profile was about children’s fashion. They wouldn’t think of her as an Instagram expert. Make sure that the first bullet point is clearly descriptive of your actual business mission. Then add some personality into those subsequent bullets—more of the quirkiness and fun factor that distinguishes your brand. Link in BioThe URL below your bio is super-important because that’s your one good clickable link anywhere on Instagram. You want this to go exactly where you want visitors to go. You want to send them to an actual destination. A lot of people use a service like Linktr.ee that creates a landing page where you can list multiple links. Jenn recommends setting up a designated landing page on your own website that is clear of any pop-ups, sidebars, or distractions, and to basically recreate a Linktr.ee-style multi-link environment on that page. You can have three, four, or five specific links there because now you own that traffic, so you can retarget them with ads. You can look at your Google analytics and see where they’re going. This is key when it comes to managing your lead generation because you want to know that users came from Instagram to land on this page. Where did they go from there? Are more people clicking on a webinar registration than on an eBook download? Do you have more people clicking on your course information than you have on your blogs? Having your own landing page allows you to track those metrics of where they’re going and how long they’re staying on your site so you can better target your audience. Usually, you want this landing page to be somewhat hidden so it’s not a published URL that you would use anywhere else. It could still potentially be found in a Google search or some other location if it’s public on your website; however you generally want to minimize the risk of any sort of cross-contamination so you can more accurately measure those analytics. And you’d only want to use that link on Instagram. To illustrate, Jenn’s is jennstrends.com/Instagramlinks, which goes to a dedicated landing page with six clickable images. She recommends limiting your page to a maximum of five or six options; if users have to scroll too much, they’re not as likely to click through. Jenn’s landing page header says, “Welcome to Jenn’s Trends! I’m so glad my post on Instagram inspired you to find out more.” She’s specifically calling out the fact that you’re coming from Instagram, which personalizes the user experience. Instagram Action ButtonsIf you have a business or creator account, your profile can feature Instagram action buttons. Jenn says these are more useful for actual sales than for lead generation. Call, Text, Email, and Directions are the four default action buttons. But business profiles now have expanded options including Book Now, Buy Tickets, and others, many of which are linked to third-party tools. To visualize this, if you use Eventbrite to sell tickets and you already have an Eventbrite account, you can link that button through Eventbrite. If someone is looking to buy tickets to your event, they can actually click on the Buy Tickets button directly from your profile, open the Eventbrite page, and complete the sale without ever leaving your Instagram profile. If you’re using Instagram for list-building or other types of lead generation, you do still have to rely on the “link in bio” call to action and format to get people to that landing page. The action buttons focus more toward direct transactions. Instagram Content That ConvertsInstagram CaptionsOnce you’ve built your profile, the next place to concentrate on is your post captions because they get users to the link in your bio. Your Instagram caption has to have a really strong opener. When you’re scrolling through Instagram, you see the photo or video, and then you see the username, one or two lines, and “… more.” The caption is truncated; you’ve got at most two lines of text, including the username. There’s no preview option so you just have to guess from experience where that caption will cut off. If your first sentence is some rambling randomness that makes no sense and isn’t motivating for visitors, they’re not going to click “… more” to read your caption—which means they’ll never see your call to action. And that’s why you really want a really strong opening. Whether it’s five words or 20 words, you need to capture their attention right off the bat. Think of that first sentence like a great blog post title, a great email header, or something that’s really going to get them to click. Use emojis and capital letters, draw their attention, make a bold statement, ask a question, something that makes them click “… more.” Now they’ll read the caption. Within the caption, have some sort of call to action such as asking them to click on the link in your bio. You can put some emojis around it, put in capital letters, or make it stand out so people see that very clear call to action. Instagram doesn’t provide analytics on how many people click “… more,” but the algorithm does recognize it as a positive action and it helps your content rank better. It’s an engagement metric but we don’t get to see it. You may have people reading all of your captions but if they don’t like it or leave a comment, you don’t know that they’ve taken any action on it. It’s key to know what your content’s purpose is and know who your target audience is. Jenn does a lot of educational content and will start off in capital letters, “BREAKING NEWS” or “INSTAGRAM NEWS” so people know immediately that this is something they’re going to want to know. Sometimes she’ll use stars or fire symbols. One of Jenn’s co-authors wrote a post that started out with, “Be like a postage stamp…” People were intrigued by what she meant by that and they clicked. She continued with, “Stick to one thing until you get there,” and went on to talk about shiny-object syndrome. The purpose of the post had nothing to do with a postage stamp; it was her metaphor to get people in and it was intriguing because people didn’t know what it meant at first. People clicked on it to see where she was going with that story. It motivated people to find out. Do People Look at the Picture First or the Caption?It depends on the image and sometimes the source. If you see something from the local news station, even if you don’t get a lot out of the photo, you’re more likely to look at the caption because you know it’s a news story and you want to see if it’s relevant to you. But then there are some people whom you follow for their pretty pictures, and you may not even care about the caption because you just want the pretty pictures. Similarly, you need to know what the purpose of your content is so you can train your audience to do what you want. If they’re not used to you writing good captions or having calls to action, you have to start training them slowly by using shorter captions. Don’t use long ones. Don’t put a call to action in every single post. Start out with something witty, some entertainment value, to capture their attention and encourage them to click “… more.” Give it at least 3–4 weeks to build this up. As people get used to it, then they click more frequently and you can start doing more calls to action. Call to ActionThe most common call to action that everyone recognizes is, “Click on the link in my bio.” It sounds so redundant but everybody intuitively knows how to get there. Jenn’s friend Tanya writes really long captions, but then down at the bottom where she says, “Click on the link in my bio,” she actually lists her username again. It becomes more clickable, rather than having to scroll all the way back up in the caption to go back; it’s basically tagging herself. It makes it super easy because now if someone is scrolling—and we all want to save that half-second of our lives by not scrolling backward—she says, “Click on the link in my bio at @Tanya.Plummer.Health.” Boom. They don’t want to scroll backward. They’ll do it, but the easier you can make it for people, the more likely they are to actually pursue that action. Get Expert Social Media Marketing Training!Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. Sale ends Friday, November 29th, 2019.CLICK HERE TO LEARN MOREThere’s no definitive word count on captions, but they’re limited to 2,200 characters. That’s a good long scroll; you can microblog with that. Line breaks work the same as in the bio; just make sure there are no spaces at the end and don’t use an emoji as the last character. If you have that emoji in there and you hit the return key, it looks fine when you’re writing it, but as soon as you hit Publish, that return is eradicated for some reason. If you prep your caption on a Google or Word doc and copy/paste it, those returns do work as long as there’s no space at the end. Attention-Grabbing Instagram ContentHow do we get their attention? That’s the hardest part. People are scrolling through a busy Instagram feed and it’s constantly moving. You need your content to stop their scroll. Jenn always tells people not to use her account as an example; it’s the opposite of what she tells people to do because it’s usually a photo of her with a text overlay. She doesn’t actually like using text on images on Instagram. But in her case, from an educational perspective, the moment people see her photo with a text overlay that says, “New Feature,” “Breaking News,” or “Instagram Update,” they stop immediately and take action on that post. A lot of her content looks like that and it drives a ton of engagement and conversions for her. One of Jenn’s recent posts says, “Wait! Stop! This is crazy!” in her branded font and colors, with a picture of her holding up her hand. She was literally telling them flat-out to stop. The post contained an offer for the BC Stack, a special limited-time promotion on a collection of marketing products. This post got a ton of engagement. It was a converting-based post. It wasn’t meant for engagement, it wasn’t meant to get likes; it was meant to get clicks. When it comes to content, we just want to get people’s attention. Maybe that means bold colors; maybe it’s minimalist design. If you have a really busy photo with a lot of colors and distractions, it’s easier to scroll past that. If you have a very muted, white and gray background with a beautiful pop of yellow color, it’s going to stand out on the feed and visually capture attention. Jenn has seen brands that utilize a solid-colored wall—so they’re next to, say, a blue wall—and the object of focus is placed in front of this bold color in a very minimalist way. It’s going to drastically change what they’re seeing in the feed against the white background, the text, and all these other busy images. So minimalist can work. Something with certain color patterns—usually blue, Jenn says—gets people’s attention better. Words on ImagesOn Facebook we’ve been told—at least on ads—not to use too much text on images, although there appears to be no such guideline on Instagram. You still can’t have text covering more than 20% of images in ads because Instagram uses Facebook’s advertising tools. But in terms of organic content, there appears to be no negative impact, aside from the fact that most people on Instagram don’t want to see words on images. They want pretty pictures and they want videos; they want something visually appealing. If you’re taking a graphic with a banner and a whole bunch of text and a date and a time and directions and all these things, that’s probably going to fail on Instagram because it’s way too cluttered and busy, and it just doesn’t look Instagram-worthy. That’s not what people want to see on the platform. Frequency of Instagram Lead Gen PostsYou don’t want every single post to be a promotional post; that applies to any platform. Not everything is a sales pitch. It really comes down to where your action-based content falls. If 60% of your content is fluffy engagement-type content and 40% is CTAs, then those posts may be where you put some sort of wording on the image itself—minimal, just a few words. Even when you look at Jenn’s, they’re usually something like, “Instagram News.” It’s minimal text content to avoid detracting from the actual image, but just enough to capture people’s attention. You could also post a creative image with no words on it that will stop them; for instance, a picture of you making a crazy face with the caption, “Wondering why I’m making this crazy face? Because I’m so excited to tell you about something…” The photo gets their attention because you’re being over-the-top. The caption is now going to tie it in but you’re not giving it away just yet. It’s going to force users to click “… more” to figure out why you’re so excited. Instagram Image CarouselsJenn didn’t always love image carousels on Instagram—but she does now. Before, people didn’t really understand the whole concept of swiping left and right, and it was confusing. But now Instagram has actually started to re-show carousels if they’re ignored the first time they appear in someone’s feed. When there are two or more images or videos in a post, if you don’t respond to the first image when you see it in your feed—meaning you don’t click “… more,” and you scroll past it—Instagram will now show it to you again. Instagram’s algorithm chooses which of the subsequent images to show you based on your personal algorithmic interaction so it looks like a different post. This creates greater chances for exposure; if people don’t like your first image, you get to show it to them again. It’s almost like a little split test. Unfortunately, Instagram doesn’t currently show us the analytics on which images perform best. Jenn used to recommend putting a little arrow in there for people who missed the dots below a multi-image post to indicate that there was more to see, but at this point, she says enough people know how it works and can swipe on their own. People used to put “Swipe Right” in their captions, but now that just uses up valuable caption real estate. If they do swipe, though, if they’re in any way navigating through those images, even if they don’t like it or leave a comment, the algorithm is ranking that content for them. Instagram VideoVideo is great—but Jenn says it gets no preferential treatment in the feed. Videos and photos are treated exactly the same by Instagram’s algorithm. It’s up to your audience. Jenn’s audience knows she doesn’t do videos. If she posted a video, she suspects it would tank. But certain podcasters or other people whose audiences are built around video and audio content are more likely to have better results. Videos can be up to a minute long so you can put a call to action in there, and explain what the lead magnet is, why they’d want to sign up, or what they’re going to get out of coming to the event, etc. Now we’ve also got IGTV, which is a huge component of tying into lead generation. IGTV videos get a 1-minute preview in the feed. When the preview is over, viewers can go over to IGTV if they want to keep watching. Even if you don’t have a Swipe Up link on stories, anybody can put a link in the caption of an IGTV video. You can use up to 30 hashtags on your IGTV videos in the description, and you can put any link on any account on IGTV. But it won’t show up until they switch over to IGTV, so they have to follow through. You have to make that first minute of your IGTV video really good and compelling to get them to go over to IGTV and watch through. But once they’re there, you could keep them for a minute and a half, a minute and 15 seconds; they only have to watch a few more seconds once they get to IGTV. And, now on IGTV, they’ve got a clickable link in the description for your call to action that says, “Make sure you open the description of this video and click on the link.” To clarify: the caption that shows up on the Instagram preview will be the caption from the IGTV video. The link just isn’t clickable on the preview; it becomes clickable once they’re watching over on the IGTV tab. Image Shape/SizeSquare images or vertical images with a 4:3 ratio are great for taking up as much of the screen as possible. Horizontal landscape videos and images aren’t good because you lose that real estate on the top and bottom. Square images maximize the real estate as it’s built for the platform. Vertical 4:3—think portrait mode, slightly taller than wide—gets a little more real estate in the feed and is thus more likely to capture attention. You have more space to scroll past. It’s more time for them to stop and take action on that image. Instagram StoriesA story sequence can absolutely lead people to your website—however, you need to get them there. If you don’t have the Swipe Up link, then at the end of your sequence, you can say “Click on the link in my bio” and tag your handle. This way, users don’t have to go back out to your profile; they can just click the hyperlink in your story. Jenn will sometimes put a clickable tag to her profile in a story, minimize it, and put a GIF sticker right on top of that tag that says, “Click Here.” They don’t even see the username behind it; they just see the sticker. And when they click on that sticker, because the tagged username is behind it, it’s now basically a hyperlink sticker. A Note About Dark Mode: Jenn warns that the increasing prevalence of dark mode on both Android and iOS devices means that if you’ve been designing images to pop against a white background, you now have to consider what your content looks like on a black background as well. If you’re doing black-and-white images, make sure they have a good contrast level against the black. If you’re really paying attention to this, you can see if you experience a shift in that engagement. Everyone can use dark mode but not everyone will, so it’s a split demographic. Some people turn on dark mode automatically at a certain time, which means they could see two variations of the same piece of content in the same day. You can use Photoshop or another design tool to get an idea of how your content looks. If you have certain branded colors or a certain style aesthetic, just do a quick analysis to see how it performs on a black background. Maybe it looks better, maybe it doesn’t really make a drastic difference, but it’s worth keeping in mind. Instagram InsightsIf you have a business or creator profile (not a personal profile), click the three-line button menu in the top corner, then click on Insights to see your data and analytics. The very first tab is Content, which will show you your feed posts with Stories below. Click See All on the Content tab to open up all of your archived content that you’ve ever uploaded to Instagram since becoming a business profile. You can now sort how you view this content. At the very top, it defaults to a particular sort such as, “Showing all content for engagement in the last one year.” You can choose to filter it by content type and then sort based on engagement, likes, follows, comments, clicks, websites, or other options. You can search up to 2 years back. Jenn often looks at a year’s worth of data but you can also look at intervals as short as 7 days. If you search by engagement, it will sort to show you your most engaged posts. You can identify patterns—maybe every time you include your dog in the photo, you get crazy good engagement. But when you change that metric to sort for top-performing posts based on clicks for the last year, maybe you’ll see that your top click-generating posts contain a photo of you, not your dog. The key thing to look at if you’re going for lead generation is website clicks—you want to know what’s driving conversions, not just engagement. Of course you want the high-engaging posts because that keeps your content relevant and high in the feed so when you do a conversion-based post, it will be seen. If everything is conversion-based, then you’re going to lose interest and reach. But you want to know, in terms of conversions, what’s more likely to drive those results, capture their attention, and actually get them to take that next step. When you’re doing a post where you want people to take action on something, look at the metrics to ensure you’re creating the right type of content and the right types of captions. Do some A/B testing. If you’re running a contest or a campaign for a certain time period, try different captions and look at your metrics to find out which drove more clicks—the first sentence, the caption length, the call to action—you can now look at these stats. The next time you run a campaign, you can start to isolate what’s going to drive better results. Analytics are currently only available on the phone. The current data is only ever for the last 7 days so you want to make sure you check your metrics on the same day each week if you’re tracking things like follower growth (general metrics are available for up to 2 years). If you use a third-party tool such as a dashboard management tool for metrics, that will allow you to look at metrics on your desktop and to look at some different data points. Discovery of the WeekInstagram has announced a brand-new app called Threads. It’s a dedicated camera-based app from Instagram and a stand-alone for direct messages with your close friends. Threads is designed for privacy and speed, and for doing photos, video messages, and even stories with your Instagram close friends list. There is no public feed. It’s all private chat. Threads is almost like Facebook Messenger for Instagram. The reason it’s called Threads is that you reply back and forth to stories on a conversation thread. You can turn on notifications for this app and leave them off on the Instagram app, so if you only want to get notified of a certain chat thread inside of Instagram with certain people, you can do that. Threads leaves all of your DMs in the native Instagram app as well; this just adds an extra level. You can go over to this app instead of Instagram proper (and potentially get distracted by stories or the feed or the search) and just jump into direct messages only. You can also go to all of your DMs in this app, not just those designated as “close friends.” Just go to the settings and tap the triple-line hamburger menu and all of your DMs show up right there, too. It’s got a few extra bells and whistles like statuses and different threads, but overall, it’s very simple and streamlined. If you don’t want to get bogged down by all of the other aspects of your Instagram life, but want to go back and forth quickly and easily and even allow notifications for DMs, you can do that with this app. Threads for Instagram is free for both Android and iOS. Key Takeaways From This Episode:Discover the latest tactics and master social media marketing in 2020! Don't miss this event! What do you think? What are your thoughts on using Instagram to generate organic leads? Please share your comments below. Social Media via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p November 29, 2019 at 05:04AM How to Use Instagram to Generate Organic Leads - 382 https://ift.tt/2XV8zzO Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, in this episode I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. USEFUL INFORMATION: Check out Social Media Marketing World We'd love you to review our show on Apple Podcasts. Social Media via Social Media Marketing Podcast https://ift.tt/1LtH18p November 29, 2019 at 04:57AM Buzzoid Review + 15 Better Alternatives to Use https://ift.tt/2DpQmAV Growing your followers and engagements on social media platforms can be a hit or miss. It’s hard to know what is going to attract them or repel them. You might have a rush of new followers and comments, then things get quiet again. If you are looking to improve your engagement, increase your followers, and get noticed on Instagram’s Discover page, we can help. Today, we review Buzzoid and their services. We also include some alternatives to help you find the right fit for your needs. Before you continue, we encourage you to take the time to review Instagram’s terms of service. It changes often and so do the algorithms. Staying on top of the rules and working around changes will help you keep your social engagement to your standards. It is also important to have a set budget and stick with it. Utilize free trials every chance you get. It can help you decide whether or not to spend the money on the service. Be realistic about what you want to gain from your purchase. Working with a company who understands that followers aren’t just numbers can help you tremendously. Lastly, be sure you understand their refund policy or if there is a money back guarantee. It can have an impact on their reputation and put you at ease over the risk. Top Buzzoid Alternatives
What is Buzzoid?Buzzoid provides an online service where you can buy likes, followers, and comments for your Instagram account. They have been around since Instagram was first launched, making it one of the oldest services in the market. They focus solely on Instagram making them a well-regarded expert. Buzzoid works with all sorts of clients. From the local musicians and artists to larger companies, they offer service to anyone who needs it. Buzzoid FeaturesBuzzoid promises daily profile views and a steady amount of likes to your posts. It doesn’t matter the format of your post (photo or video), they work to make sure that all your content does well. They offer real or engaged followers. All followers are real Instagrammers, engaged followers are one specific to your target market. You can also choose the speed at which you receive your likes, comments, and followers. Buzzoid Pros and ConsBuzzoid is a great company to work with. As with all businesses, there are pros and cons to their services. Here is what we found: Pros: 1. Affordable pricing and payments can be made via credit card or PayPal. 2. Great options to cater to your needs 3. Easy setup and no requirement of your Instagram password. Cons: 1. They only cater to Instagram. If you have several social media accounts, you won’t be able to bring those on board. Unless you want to pay a separate service to take care of those accounts. 2. No retention rate available – it would be nice to know how successful their service is at keeping those new followers you are buying. Is Buzzoid Safe?Since you can control how often and when you receive your likes and followers, we think so. You don’t give them anything aside from your email address and your username. You don’t have to worry about someone hacking into and stealing your account. As long as you choose delayed likes and followers, you should stay within Instagram’s terms of service. Here are the top 15 Buzzoid alternatives available. 1. ViralRaceViralRace is a similar service, where you can buy followers, likes, and views. Their platforms pushes your content to active Instagrammers who have previously engaged with content similar to yours. This means that ViralRacers users can rapidly generate authentic likes and followers. You get to choose instant delivery or gradual, depending on your personal or business preference. ViralRace is similar to YoViral. It uses instant, automatic, and authentic Instagram likes with each post you make. ViralRace is a leading engagement marketplace for businesses and influencers. Anyone who is looking to use their social presence to attract brand deals and be featured on the Discover page quicker. 2. YoViralYoViral is a service that allows you to buy 100% real likes and high-quality views from real Instagram users. You can choose instant delivery or delayed to your liking. They also have a monthly plan available. You pay a flat fee and YoViral will detect your new uploads to Instagram within 30 seconds. YoViral will then send you real likes automatically. One of the great things about YoViral is that they do not impose a daily post limit. You can publish as much as you want and get your requested amount of likes and views on each post. This is one of the many reasons why mega influencers and brands are currently using YoViral. Sign up is easy with their 2-click process. Within seconds you can plug in your username and select the plan you want to order. That order is delivered instantly, or gradually. 3. AudienceGainAudienceGain is a great alternative if you use Instagram, Twitter, Facebook, and/or YouTube. One of the best things about the service is that they promise a high retention rate and reviews support their claims. They offer a huge audience and reasonably low prices for their services. They also have a refund policy, so you won’t be out much if you are unhappy. It is also important to note that AudienceGain provides a solid and quick customer service team available 24/7. 4. InstaboostgramInstaboostgram is another service that is known for their affordable prices. They also offer a 60-day, 100% satisfaction, money-back guarantee. What is most amazing is their replenishing policy. They boast working with authentic Instagrammers but they do replenish any followers you have lost in a 60-day period. You may lose these followers because of their disinterest or Instagram has removed their accounts. One way that they compensate for possible losses is by oversupplying your account. 5. Genuine LikesGenuine Likes is a new service to the market but is gaining steam at an impressive rate. They offer super cheap deals to make themselves a viable competitor. They promise real Instagram users and quick engagement. They also offer a 100% money back guarantee. Genuine Likes also sticks to Instagram’s do’s and don’ts so you are well within their terms of service agreement. Signup is easy and payments are accepted through PayPal 6. KrootezKrootez is a service created by a team of social media experts. They are devoted to Instagram only, making them a good alternative if you only use Instagram. They work with authentic Instagrammers for quality likes and comments. Their Instagram growth service works to bring you fast delivery and the best services possible. They have instituted a 100% money back guarantee, so the investment isn’t totally lost if it doesn’t work out. The one question everyone asks about the Instagram followers is “where do they come from”? Krootez maintains a database of followers from around the world. If you want some targeted followers, you can contact management and set that up. 7. Friendly LikesLooking to become an Instagram star? Friendly Likes is the answer. Affordable prices and quick responses are what they provide.They will help boost your followers, likes, comments, and video views. Everything you will need to be discovered on the Discovery page and elevate your status. 8. SK Followers ProThis company is in India and is extremely affordable. They promise speedy delivery and are gaining speed as being an impressive competitor. They advertise real Instagram users but they do not provide how they have obtained those followers. It also appears that you cannot choose the delivery rate. Before agreeing to a purchase, read the fine print carefully to ensure you are comfortable with their practices. Don’t be afraid to ask questions! 9. FollowersUpFollowersUp is an answer to the musicians out there. They work with Instagram, YouTube, and Soundcloud. Followers, comments, likes, and high-quality views are at your disposal when you need it. Prices are affordable and delivery is instantaneous. FollowersUp also has a refund policy, so you won’t have to worry about your investment.They also claim their services are 100% safe to use and you won’t have to worry about violating terms of service. 10. SMM SumoSMM Sumo knows how to engage in this market with similar services with a twist. They work with multiple social platforms, like many others. Instagram, Facebook, and YouTube are standard. If you use Spotify to promote your music, SMM Sumo is the service you want to work with. They have lots of options and you will be able to buy what you need and leave what you don’t behind. SMM Sumo has been in the market since 2013 and is going strong. They offer a 100% money back guarantee, that shows true confidence in their services. SMM Sumo has worked with over 50,000 clients and have built a solid reputation. Delivery is quick and customer service is available at any given moment. They also want to add a personal touch by talking with you about your goals and your budget. 11. SocialFollow.coThis is an unusual service that provides free Instagram followers when you follow other accounts. There is a sign up where you provide your basic information and create a password. You do not provide much regarding your Instagram account. At this point, SocialFollow asks you to choose a few of your interests. If you’re using SocialFollow for a business or brand account, then you need to choose interests that relate to your niche and/or industry. After you’ve signed up and selected your interests, the next thing you must follow 10 Instagram accounts from SocialFollow. You will then receive your first gift of 50 followers. You must follow, and keep following, other accounts in order to receive your free followers. If you unfollow any of the accounts, they’ll be notified to unfollow you as well. This is a great way to get free followers without paying a dime. And you are supporting other Instagrammers who are looking for the same type of help. 12. KenjiKenji is an automation tool that many need and don’t even know it. They use machine-learned artificial intelligence to target and interact with potential followers. It does the work around the clock, saving you precious time. Kenji also offers a HyperTarget function that looks for followers of your competitors and engages with them. There are two monthly subscriptions you can choose from and you are not limited in how many followers you achieve during your subscription. 13. StormlikesStormlikes is a reputable online service for many Instagram accounts. People enjoy the customization of their service and the quick turnaround. They are competitively priced and you can adjust your target market. You can select the gender, age, and country to reach the right people at the right time. Stormlikes also matches video views to the likes. You get 20 likes, you will get 20 views on your video. 14. Social GrowthsSocialGrowths is dedicated to Instagram accounts only and offers four years of experience. Services are limited to likes and followers only. SocialGrowths works with authentic Instagrammers to provide organic growth. Each account receives an additional 200 free followers, 50 free likes per post, and seven days of organic promotion. They guarantee their service is 100% secure and safe. 15. GramblastGramblast is one of the few sites that are transparent on how they get genuine followers. They advertise your account until you reach the purchased number of followers. These are genuine followers and the company guarantees they don’t violate any Instagram rules. They also check on the account for two weeks to make sure the followers are sticking. Gramblast prides itself that it ensures quality growth. Pricing is in the medial range and they have a strong focus on customer service. They are a slower service than their competitors. It will take between 10 and 45 minutes to supply the followers you purchase. It’s a positive sign that they are working with real Instagrammers. The post Buzzoid Review + 15 Better Alternatives to Use appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 28, 2019 at 11:42PM Making the Connection: Standout LinkedIn Strategies https://ift.tt/2QWrpFd To individuals familiar with Facebook and Twitter, LinkedIn can seem like a bold new frontier. For one, the audience is vastly different than that of your average Facebook user—and that means your approach to leveraging the platform should be different, too. With that said, there are two basic social media principles that are especially important for posting on LinkedIn:
Here’s a glimpse at LinkedIn by the numbers:
Work at a B2B company? Listen up:
Interestingly, LinkedIn isn’t being leveraged as a content platform—despite the fact that more than 90% of marketing executives name LinkedIn as a top source of quality content. Only 1 million users have published an article on LinkedIn (a valuable thought leadership and SEO vehicle), and just 3 million users share content each week. This is a significant opportunity to reach and engage influencers, potential employees, new clients, and more. Here’s how to do so effectively. 1. Define the “why” Lead generation and thought leadership are the two most common reasons that professionals and companies use LinkedIn as part of their content strategy. Why you use the platform will significantly inform your approach. A thought leadership-focused strategy will tap the voices of your senior executives and typically involves more engagement via their personal pages, with amplification via company pages. Sales-focused strategies tend to leverage company pages most often, highlighting your expertise and services via external links. This is also an opportunity to share LinkedIn articles from mid-level staff—demonstrating their capabilities to potential clients or partners. 2. Choose your channels LinkedIn is evolving into a hybrid social network and publishing platform. This means your approach might be a bit more complex than Twitter or Instagram, where content most often comes from the same user (or page). There are three core avenues for distributing content on LinkedIn:
Your content approach can tap all three—though for the purposes of this article, we’ll focus on an effective interplay between personal profiles and company pages. 3. Identify contributors Because articles can only be published via personal profiles, you will need to identify contributors for any content you aim to create directly on LinkedIn. (Keep in mind much of this content is ghost-written, especially for senior-level and C-suite professionals.) This means that your content approach (such as tone and cadence) should be more nuanced that other channels. Articles that come from a senior executive will have a different tone and depth than those written by junior-level employees. But, it’s absolutely appropriate to include content from all levels of your organization. 4. Share away Once articles are published, share them via your company page (or in your group). Content is more likely to be read when you add meaningful commentary to your company post (versus simply sharing the link alone). Why is this important? While articles can be viewed by any LinkedIn member, they will only appear in the feed of the user’s connections. So, if your CEO has 500 connections and publishes an article, their potential audience is just 500. Once you’ve shared that same article via a company page, your audience broadens significantly. 5. Go external That leads to an important point – that a LinkedIn strategy can only produce a return if you have an audience to reach and influence. If content is going to be shared primarily via your LinkedIn company page, dedicate resources to building that audience. Share the profile via your executives’ personal profiles and on your other social media platforms. It’s as simple as pushing a link out on Facebook, Twitter, Reddit, etc. with copy demonstrating the value of following on LinkedIn (exclusive executive interviews, job postings, etc.) And don’t forget the low-hanging fruit: link to LinkedIn on your website, blog, newsletter, and other owned channels. 6. Don’t forget the basics There are a few tricks to get your content seen by more users:
If the above seems daunting, you’re not alone. LinkedIn can be one of the most lucrative channels for marketers, but it requires a thoughtful and strategic approach. Our team is adept at crafting and managing LinkedIn approaches for both individuals and companies—and we’d love to take on yours. The post Making the Connection: Standout LinkedIn Strategies appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog November 27, 2019 at 04:59PM |
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