Twitter tests new conversation features from twttr prototype, rollout planned for 2020
Twttr, the prototype app Twitter launched earlier this year, has been testing new ways to display conversations, including through the use of threaded replies and other visual cues. Now, those features have been spotted on Twitter.com, giving the service a message board-like feel where replies are connected to original tweeter and others in a thread by way of thin, gray lines.
As you may recall, the goal with twttr was to give Twitter a place outside of its main app to publicly experiment with more radical changes to the Twitter user interface, gain feedback, then iterate as needed, before the changes were rolled out to Twitter’s main user base. Since its arrival in March, the prototype twttr app has focused mainly on how threaded conversations would work, sometimes including different ways of labeling the posters in a thread, as well.
Currently, for example, twttr labels the original poster — meaning the person who started a conversation — with a little microphone icon, similar to Reddit. It’s also testing a way to view the tweet details in a card-style layout you can activate with a tap.
But its main focus continues to be on the display of the threads themselves.
Following its launch, the work on twttr slowed as did the excitement over its exclusive, invite-only Twitter experience. Instead of being a continual testbed of new ideas, twttr mostly rolled out small tweaks to threads. And it never branched out beyond conversation redesigns to test entirely new features, like Twitter’s recently launched Topics, for example.
In August, Sara Haider, who had been heading up the design of Conversations on Twitter — a role that included running twttr — announced she would be moving to a new team at the company. Meanwhile, Suzanne Xie, who had just joined Twitter by way of the Lightwell acquisition, stepped in to lead Conversations instead. She confirmed at the time that part of her role would be working with the twttr team to bring its best parts to the main Twitter app.
That work now appears to be underway.
Noted reverse engineer Jane Manchun Wong spotted a conversation tree layout being developed on Twitter.com, identical to the one found on twttr.
And just this week, the feature was tweaked a bit more to include the ability to focus on a specific tweet, even from a permalink — also similar to twttr’s card-style layout, which highlights tweets you tap within a thread in the same way.
Wong wasn’t opted into an A/B test on Twitter.com to view this feature but rather found it through her investigative techniques, we understand.
Twitter confirmed what she found is part of the company’s broader plan to bring twttr’s features to Twitter — a rollout that will take place next year, a spokesperson said.
In addition, the company is considering how to use the twttr app to experiment with other features going forward, it says.
via Twitter – TechCrunch https://techcrunch.com
November 27, 2019 at 03:32PM
Twitter plans to remove inactive accounts
Tech, Twitter, Mashable Video, Social Media, and Tech
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November 27, 2019 at 03:04PM
Twitter forgot about dead people, pauses plan to release inactive accounts
Twitter forgot about dead people.
The social media giant awkwardly copped to that fact late Wednesday morning with a tweet admitting that, perhaps, its recently announced plan to free up inactive accounts for new registration may not have been entirely thought through. Specifically, the company admitted to overlooking the impact such a process might have on accounts that once belonged to the dearly departed.
"We’ve heard you on the impact that this would have on the accounts of the deceased," wrote the company. "This was a miss on our part."
Indeed, the idea that inactive accounts would be removed from the service — thus freeing up the Twitter handle to be registered again by a new users — is problematic for all kinds of reasons (think: fraud). That it might also wipe the digital record of one's loved ones is yet another unpleasant wrinkle in the plan.
Which is why, at least for now, the entire thing has been put on hold.
"We will not be removing any inactive accounts until we create a new way for people to memorialize accounts," Twitter explained.
When reached for comment about when Twitter might create such a process for memorializing accounts, a spokesperson told us they had "no further details to share at this time."
In other words, it might be a while.
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November 27, 2019 at 02:40PM
Twitter to add a way to ‘memorialize’ accounts for deceased users before removing inactive ones
Twitter has changed its tune regarding inactive accounts after receiving a lot of user feedback: It will now be developing a way to “memorialize” user accounts for those who have passed away, before proceeding with a plan it confirmed this week to deactivate accounts that are inactive in order to “present more accurate, credible information” on the service. To the company’s credit, it reacted swiftly after receiving a significant amount of negative feedback on this move, and it seems like the case of deceased users simply wasn’t considered in the decision to proceed with terminating dormant accounts.
After Twitter confirmed the inactive account (those that haven’t tweeted in more than six months) cleanup on Tuesday, a number of users noted that this would also have the effect of erasing the content of accounts whose owners have passed away. TechCrunch alum Drew Olanoff wrote about this impact from a personal perspective, asking Twitter to reconsider their move in light of the human impact and potential emotional cost.
In a thread today detailing their new thinking around inactive accounts, Twitter explained that its current inactive account policy has actually always been in place, but that they haven’t been diligent about enforcing it. They’re going to begin doin so in the European Union partly in accordance with local privacy laws, citing GDPR specifically. But the company also says it will now not be removing any inactive accounts before first implementing a way for inactive accounts belonging to deceased users to be “memorialized,” which presumably means preserving their content.
Twitter went on to day that it might expand or refine its inactive account policy to ensure it works with global privacy regulations, but will be sure to communicate these changes broadly before they go into effect.
It’s not yet clear what Twitter will do to offer this ‘memorialization’ of accounts, but there is some precedent they can look to for cues: Facebook has a ‘memorialized accounts’ feature that it introduced for similar reasons.
via Twitter – TechCrunch https://techcrunch.com
November 27, 2019 at 02:15PM
How to maximize content through repurposing
Time and time again, you read a blog post on creating content but we all know that sometimes it can be hard to come up with new content ideas let alone take out time to create the content. It’s when you’re in this type of situation that you begin to search for more ways to create content without actually creating new content. Stealing content from isn’t an option too.
Enter Content Repurposing.
Content repurposing is a way of taking your old content and presenting it in a new way that’s refreshing to the reader. If you’re wondering how you can repurpose your old blog post to be seen as new content, we’ve studied a few pro bloggers and top companies like this leader in web design in Nigeria(https://check-dc.com/services/web-design ) that have taken this approach and we’ve compiled some content repurposing strategies for you
Yes, a blog post that’s heavy on facts and figures can easily be turned into an infographic design. You can use infographics to tell stories in a timeline format too.
I know what you’re thinking. How can I turn a blog post to a social media post without making it boring? A good way to do this will be to take a fact or figure or quote from the blog post and turn it to a nice social media banner design. Make sure the excerpt you choose for the design is one that would command attention.
Converting your blog post to audio format is another great way to give new life to your content. When making content into an audio format, it is important to learn not just to read the written word but present it in a dialogue form such that the listener feels like he or she is part of the conversation.
If your blog has a string of related content, you can arrange them to form a guide or ebook. The amazing part about this is that you can even use the ebook or guide to get website visitors to subscribe to your mailing list by first collecting their emails before giving access to the download.
You saw this coming, didn’t you. This may sound like a whole lot of work but putting your already existing content on video is a good way to captivate your audience. Video also gives you the opportunity to easily go in-depth into things that may have been difficult to explain via text format. Also, people are more open to watching videos compared to reading blog articles because they find it more convenient.
It’s not everyone that knows of your blog or websites that reads your content every time you upload it. A newsletter is a good way to let people that don’t directly go to your website know of the recent updates on your website. Converting some of your old posts into small digestible newsletters is one of the numerous ways to repurpose your content.
Slideshare is a platform by Linkedin that allows you to upload your slide presentations and share it with a massive audience. Repurposing your existing content by turning them into slide presentations can help you reach a whole new audience. Slide presentations also allow you to pinpoint takeaways from your blog posts and present them in a simple or summarized manner
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November 27, 2019 at 12:59PM
Blastup Review & 11 Alternatives You Should Use Instead
With constant changes to Instagram’s algorithms, it’s hard for any business or service to get their posts seen. When you do get them seen, it’s harder to get likes or new followers. Algorithms can shift who sees your posts and it may not be the right people. Keep reading below for a review of Blastup and other alternatives to improve your Instagram interactions.
There are a few things you should look for when working with services that provide Instagram likes and followers. The top priority is safety and security. You want to find a company that will follow Instagram’s terms of service. There is nothing worse than losing your account because you are suspected of connecting with Instagram bots and fake accounts. Look for someone with a great reputation and who understands social media well.
When they know what they are doing, you can focus your attention elsewhere. Make sure you have a budget and you stick to that budget. If you pay for premium services that you cannot afford, you can slow your own growth when you cancel too soon. Make sure their services match your needs. It wouldn’t make sense to use one service for Instagram and another for Facebook, there are lots available who can cover multiple platforms.
Lastly, be mindful of what information you have to provide. Some services don’t need more than your goals and your Instagram username. You can be confident that you won’t have to worry about your account being hacked or altered. Even worse, you avoid being blocked from your own social platform. Some services do require your password so that they do the work for you. They can be legit services but you want to ask plenty of questions about the safety of your account. Don’t be afraid to question their policies, this is your bread and butter.
Top BlastUp Alternatives
What is Blastup?
Blastup is a service that allows you to purchase new likes and new followers. Or you can select an automatic like system for a flat monthly rate. They are popular in the social media marketing for bringing results quickly and efficiently.
The system is easy to use and offers quick results. You can choose to purchase likes, followers, or a combination of both. They send them out as quickly as you want or they can delay the likes to fit your style. They have two interesting features that can be helpful. You can use their service to download videos and pictures and post them to your account.
Want to keep up with Follower count without checking Instagram? You can type in your username on their website and get the count instantly. They also have customer support available 24 hours a day, seven days a week.
Blastup Pros and Cons
All services have pros and cons and Blastup is no different. Here are a list of Pros and Cons to their service.
1. Free Trial – it’s great to have a free trial to make sure you like the service. It can also lead to questions you hadn’t thought to ask before.
2. Affordable plans – always a plus to be able to save money or stick within your budget
3. Automatic Likes Per Month – you pay a flat rate each month and get likes without visiting the website.
4. They do not require your Instagram password. You never have to worry about anyone interfering with your information or content.
1. They claim to be the only site who offers real likes and real followers. Other sites make the same claim.
2. They don’t provide transparency on who is liking and following your account. It makes it hard to know if it’s bots or real people.
3. There is no indication of how many likes you get for the monthly flat rate. There isn’t a way to know if it’s worth the deal or not.
Is Blastup Safe?
For the most part, it appears safe. Reviews have been positive about the service and that is a great sign. Anytime you buy likes and followers, there should be some precautions to protect your account.
Always choose delayed likes and followers so that you don’t set off any red flags. Always make sure your content is relevant to your business or service. Lastly, make sure you are following guidelines regarding posting ads.
YoViral is similar to other services that offer likes and views from real Instagram users. You can have them all delivered immediately, or at a rate you designate. We always recommend you draw it out over a longer period so you don’t trigger Instagram’s algorithms.
The platform automatically detects your new uploads within seconds. It then starts sending real likes to you automatically. Getting started is a two-click process and takes less than a minute to order. All you need to provide is your username, then select the plan you want (based on how many likes/views you want). Once completed, the service will begin at your selected preference.
ViralRace is a service just like Blastup and is one of the fastest services available. You can purchase likes, views, and followers. Setup just takes a few minutes and they will deliver within an hour to your posts. You are in control of what you purchase and when you receive your likes, followers, and views.
They guarantee to connect you with authentic Instagram users. This is important because it will boost your engagement quickly. They also guarantee that you will be able to land a sponsorship deal or be highlighted on the Discovery page.
Famoid is a slightly different service as they provide a bot to manage all your social network accounts. Its primary goal is to get you more followers on Instagram but can be used with other platforms. Facebook, Twitter, and YouTube are the other options available if you desire to tie in all your campaigns.
They provide likes, followers, and views from authentic users. Because of the authenticity of the engagement, they do have a slower growth rate than other services.
They also offer a few other tools that can be a benefit to you. Need help with managing comments or automatic posting? Famoid has you covered. The site accepts credit cards and PayPal for payment.
SocialCaptain’s focus is to be the best growth tool on the market. They work at providing authentic likes and followers to every account they work with. It will magnify your exposure and boost your engagement rates.
They use the best in filtering programs and top of the line automation technology. They have a standard plan that provides unlimited like, follows, and comments combined with an analytic feed each day.
They do have a Turbo package that guarantees ten times the growth. They will also connect you with access to a dedicated support channel. Their service isn’t as speedy as others but it’s not the slowest either.
SocialGrowths is dedicated to Instagram accounts only and boasts four years of experience. They limit their services to likes and followers only. The best Instagram bots work with real and authentic Instagrammers to provide organic growth.
Each account receives an additional 200 free followers when they sign up, a significant amount to help boost your presence. You will also receive 50 free likes per post and seven days of organic promotion.
They guarantee their service is 100% secure and safe. Reviews of the service are positive and no one has complained of losing their accounts.
BigBangram is unique because they offer more interactions than their competitors. Automated likes, follows, unfollows, direct messages, posts, and comments are on the menu. This provides a wide variety of engagement and options for automation. With this many options, automation will save you a lot of time and effort.
You can choose from a variety of plans or customize your own package. Customization will save you money on things that don’t fit your needs. Extra services like their posting module and comment tracker are well worth investigating.
The posting module allows you to edit photos and write captions in advance. Comment tracker saves you time when responding to comments. They are gathered in one place, no matter which platform, so that you can tackle them quickly.
7. Mr. Insta
Mr. Insta is the oldest service in this list. The company began in 2013 and have served over a million clients. The service works with Instagram, Facebook, Soundcloud, and YouTube. You can buy likes, followers, subscribers, and views for each account.
This is an excellent service for those who have more than one social media platform and want to streamline their efforts. Mr. Insta provides a free trial where you can choose ten free likes, followers, subscribers, or views for one of your accounts.
This company is backed by a solid reputation, which can make those nervous about risk comfortable. It’s hard to get a million clients and the fact that they have speaks volumes about their service.
8. Social Hype
For those with a tight budget, Social Hype will be an answer to your wallet.Their plans are the most affordable for the number of features that are available. You won’t ever be caught up in a contract, you can cancel anytime you want to.
There are three different price packages available with Social Hype. Standard package provides automated activities, post scheduling, and advanced targeting filters. The premium package gives you faster growth speeds and the capability to add up to three Instagram accounts.
The Agency package is meant for larger businesses that have up to 10 accounts. You receive a dedicated account manager on hand for assistance with your needs. The account manager is only available with the Agency package.
Gramblast is one of the few sites to explain how they get genuine followers. They advertise customer account (you) until they reach the purchased number of followers.
These are genuine followers and the company guarantees they don’t violate any Instagram rules. They also check on the account for two weeks to make sure the followers are sticking. A nice addition to the service to ensure quality growth.
Pricing is in the middle of the road and they have a strong focus on customer service. They are a slower service with claims. It will take between 10 and 45 minutes to supply all the followers you purchase. It’s another positive sign that they are working with real Instagrammers. Reviews are positive regarding their services and is well worth checking out.
10. Social Sensational
Social Sensational is a personal service to provide organic growth to your Instagram account. Other companies plug in your Instagram handle and dive right in, which is a detached way to work. Social Sensational starts you off with a consultation with an account manager. You discuss your target market and growth goals with them. They help you make them attainable and realistic while working for you.
Your account manager will do the work on your Instagram account and put plans into action. You get to sit back and watch your desires come to life. At any time, you can request detailed growth reports to see how well the service is working.
You can also request adjustments to the service at any time.. They have packages for influencers, businesses, and brands alike. This service is fantastic for those that want to talk to a designated person and develop a relationship with a company.
Buzzoid has served over a million clients, making them one of the top competitors to consider.. There are so many services by other companies available, reaching one million clients is a great sign of good work. They work solely with Instagram accounts, meaning they specialize on best practices for that social network.
Pricing is a bit higher than their competitors, but they promote two types of followers. Regular users are promised to be the best of the best. Engaged followers are those who truly are interested in your account and want to follow you.
They also offer an automatic program that adds followers every time customers upload a new image or video. Their customer service has an excellent reputation and is important when considering working with any service.
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November 27, 2019 at 11:30AM
Cheap social media marketing methods to boost your business online growth
In case no one has told you yet, social media is the perfect place to be if you are a business owner. Not just because it presents your business with its billions of users, but for its multiplicity of cheap options. Unlike other traditional marketing methods, such as media and broadcasting, social media doesn’t need you to spend hundreds of thousands before you can become a household name in your field or industry. In fact, depending on how effective your strategies are on social media, you can even gain more global recognition, and at a faster rate, than a competitor who has settled for other marketing techniques. Such is the effectiveness of social media marketing.
In this day and age, having a functioning business social media profile is no longer an option; instead, it is now a necessity. Take it or leave it, 8 out of every 10 consumers, nowadays, start their purchasing process through online research. And out of these eight, six will turn to social media as their starting point. To further put that into perspective, people go on social media to research about products, check reviews, and read comments before proceeding with their purchases. And guess what, there’s simply no putting a marker on the types of products people search for. From regular groceries, like candies to industrial products like the Base IBC Container Heater, medical products to fashion accessories, consumers use social media for researching almost anything.
With such alarming facts and figures, it is clearly evident that you would be doing your business a whole lot of good when you get it on the digital fray. And luckily for you, we’re here to share with you some cheap ways to go about this.
Post catchy content
You’ve probably heard this one before, and once again we’re stating it again. One of the cheapest social media marketing methods you find out there is content creation. It is so cheap and effective, so much so that you can even create the contents yourself without necessarily spending a dime. With content creation, all you need to do is understand what your audiences pain-points are and create contents that solve these issues. For instance, if your business is a furniture-based one, you can create contents stating the differences between plywood and MDF, which is better, which is best for certain conditions, and so on. The whole idea is to inform your audiences about things they probably wouldn’t find elsewhere, thereby promoting your digital presence and recognition in the process.
Facebook is king
With its over two billion users, Facebook represents the best social media channel for businesses. And guess what, you don’t even need to drill a hole in your wallet to use it. Start by creating a Business Fan Page for your business. Pay special attention to the page layout, as visual component plays a key role in user experience.
It must be noted though that you can only reach so many people through organic (unpaid) advertising on Facebook.
If you want a paid advertising method that’s cost-effective and saves you a lot of time, consider running a Facebook Ads campaign; there’s a reason why 94% marketers prefer Facebook Ads over any other paid digital marketing channel.
Create visual content
Did you know that it only takes a few dollars to create an instructional visual content (a video)? Well, contrary to popular opinions, video creation doesn’t necessarily have to cost a fortune. And more importantly, social media users appreciate visual content more than textual content. The reason is because people don’t really have all the time in the world to sit and digest your textual posts (provided the social channel you’re even using allows you to post lengthy contents); instead, they want a quick response to their queries, and this is what they get with videos. Little wonder why many businesses have started embracing the idea of video creation. In fact, according to a recent study by hubspot, it was revealed that 87% of businesses, these days, have started using video as a marketing tool. And out of which 76% confirmed how much it helped them improve their online growth and increase sales.
Check with your web host to get ad promo credits
Sometimes in life, enjoying some benefits is all about one’s ability to stay in the know. If I’m to take an educated guess now, I’m sure not many business owners know that they can actually enjoy some social ad benefits from their website hosting package. If your budget doesn’t allow you to run massive ad campaigns, look for coupons and discounts for paid Google ads or Facebook ads.
In addition to many online sites, a few web hosting services also offer ad discount codes to their members. Contact your web host and see if they offer ad coupons too.
Become a dedicated social networker
There are several social media networks you can join – Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc. Create business accounts on all these platforms (if they’re right for your business) and start connecting with your audience.
Infographics have become immensely popular in the digital marketing world. People find them great because they make it so easy to digest even the dullest information. In addition, people love to share them, so they are an incredible way to drive up links and referral traffic
You can decide to create an awesome infographic on your own if you don’t mind the challenge. With a little understanding of Adobe Illustrator and some free vector kits, you can create an infographic yourself.
Create a referral program for your customers
How about offering your present customers a free month of service? It could also be a free product or maybe some other kind of reward for referring new customers. The can mean a lot your business growth.
Remember, word-of-mouth can be a pretty powerful marketing tactic for a business. According to The New York Times, 65% of new business comes from referrals. Forget about using other cheap social media marketing tactics; this costs you almost nothing.
Use email marketing
Yes, guys, email marketing still works!
It’s a great way to attract new customers and get them to engage with your business. It also gives you incredible opportunities to maintain relationships with your existing customers. The best way to do this is by offering a highly valuable piece of content to your website visitors who sign up for your newsletters. For example, you can get a free eBook detailing the #1 digital marketing strategy to triple your sales when you sign up for our newsletter.
Host a contest
Nothing draws the crowd quite like the promise of free goodies. You don’t really need to break your bank for an expensive prize; a stylish backpack or fancy coffee mugs might be enough to attract some users.
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November 27, 2019 at 09:21AM
How to Get More Leads on Instagram: 10 Highly Effective Tactics
Want to know how to get more leads on Instagram? Most social marketers don’t think of Instagram as a lead generating platform. But if you do it right, it can be very effective.
Social media leads are potential customers who express interest in your company and provide information that marketers can use to follow up with.
Roughly 80% of accounts follow a business on Instagram, which is already a pretty good sign of intent that marketers can tap. Even better: 80% of Facebook survey respondents say they use Instagram to decide whether or not to buy something.
Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.
How to get more leads on Instagram
Use these tips to make the most of Instagram lead generation.
1. Use Instagram lead ads
The first—and most obvious—way to get more leads on Instagram is to use lead ads. Instagram lead ads are designed to help businesses collect customer information such as email addresses, phone numbers, birthdates, and job titles.
These ads can help businesses learn more about customers, improve direct marketing campaigns, and more.
For example, the real estate agents app Homesnap used lead ads to learn about prospective home buyers. Greenpeace Brasil ran an Instagram Stories lead ad campaign to collect signatures for a petition.
To create Instagram lead ads, you’ll need an Instagram business account. That means also need a Facebook Page. Learn how to set up an Instagram business account.
All Instagram ads are created in Facebook’s Ads Manager. To create an Instagram lead ad, select Lead Generation as your marketing objective. Facebook recommends you select Automatic Placements to ensure cost-per-lead is optimized and kept to a minimum.
To make sure your ad runs on Instagram, your creative must adhere to the Instagram ad specifications. Consider adding pre-filled sections to your forms, as they often improve completion rates. Instagram can pre-fill email address, full name, phone number, and gender using information from customer accounts.
Customer information collected from Instagram leads can be used to fine-tune your Instagram ad targeting strategy or set up Lookalike Audiences. These audiences help you target people on the platform with similar profiles, allowing you to boost exposure and reach new prospects.
If boosting app downloads, website visits, or sales-related leads is your goal, conversion ads may be a better fit. Learn more about the different kinds of advertising on Instagram.
2. Add Action Buttons to your profile
If you have a business account on Instagram, you can add action buttons to your profiles. If you like, your profile can include a link to your email, phone number, and business address so people can get in touch with your company.
In addition to those buttons, Instagram provides better options for lead generation, including Book, Reserve, and Get Tickets action buttons. These buttons bring people to forms by Instagram providers, including Appointy, Eventbrite, OpenTable, Resy, and others. You will need to choose one that your business uses.
To add an Action Button:
3. Optimize the link in your bio
With limited link real estate on Instagram, it’s crucial to use the link space in your bio to its fullest potential.
Your link should point customers to whatever objective you wish to accomplish. That could be newsletter subscription, product sales, or a survey. Remember, you can change your link as often as you like.
Here are a few pointers for optimizing Instagram bio links:
Need some help sprucing up your Instagram bio? Find inspiration from these excellent examples.
4. Design a landing page that delivers
Congratulations! Someone has clicked on your link. Now you need a landing page that won’t make them regret the decision.
Hootsuite put together a guide for Instagram ad landing pages, and many of the tips apply here. The page should be scannable, create a seamless visual experience, and have a content that matches what people are expecting to find. Whatever promise your call-to-action sets up, your landing page should deliver.
For some brands, that means using tools that turn feeds into clickable landing pages. Shoe company Toms does this with a link to its website in the upper right corner.
Madewell takes a similar approach, but makes its feed more shoppable, with posts that itemize and link directly to its products.
Other brands elect to link to specific pages on their website. Take design house ban.do, which swaps out links depending on what it’s promoting. Around the holidays, a gift guide is a great idea.
Here are some handy link-in-bio tools.
5. Use the “Swipe Up” feature on Instagram Stories
Another place where Instagram lets people embed links is Instagram Stories. If your account has more than 10,000 followers, this is a feature you should use to your advantage. (Need more followers? We’ve got several tips that actually work.)
Not convinced? One-third of the most viewed Instagram Stories are from businesses. Plus brand-led Instagram stories have a completion rate of 85%.
Stories can be tend to be more effective than a bio link, since all it takes is a swipe to act on an impulse. Remember, don’t make someone regret the impulse. A good landing page is needed here, too.
How to add a link to Instagram Stories:
If the link will stay online long enough, consider adding the story to your highlights. This increases its visibility and gives second-guessers a chance to revisit.
Learn more about how you can use Instagram Stories for your business.
6. Tailor creative around your goal
The best push for Instagram lead generation is a strong call-to-action. The two-to-six word phrases like swipe up, shop now, click the link in our bio, can pack a lot of punch—especially when paired with the right content.
Your visuals and your call-to-action should always work together to fulfill the same goal. If you’d like someone to click the link in your Instagram bio, your post and caption should entice them to do so. Your call-to-action should be the final push or nudge in that direction. Want someone to swipe up on your Instagram Story? Give them a reason to do it.
On posts, draw attention to your call-to-action with an emoji. In Instagram Stories, use stickers or text to give your audience direction. Make sure that your creative leaves room for these call-to-actions, and doesn’t overcrowd the “See More” icon.
View this post on Instagram
View this post on Instagram
7. Create shoppable content
Tagging products in Instagram is not just a good way to increase sales. Even if a tap does not result in a buy, you can consider it a lead collected on an interested customer. And Instagram Shopping has received plenty of interest. More than 130 million accounts tap on product tags every month.
This type of intel is invaluable when put into the hands of savvy marketers. You can use it to see what products your audience is interested in, or target ads to customers who have engaged.
To create shoppable Instagram posts, start by making sure your account is eligible. You’ll need to have a Facebook catalogue, which you can create using Catalogue Manager, or with a Facebook Partner. After your catalogue is connected, you need to sign up for Instagram Shopping. From there, you can start adding product tags to your posts and stories.
With Instagram Insights, you can track product views (the total number of times people click on a tag), and product button clicks (the total number of times people clicked purchase on the product page).
Shoppable posts also stand a chance of showing up in the Explore feed, which more than 200 million accounts visit daily. Instagram is also testing shopping posts as ads, which will provide marketers with ways to target and collect new leads from window-shopping customers.
Learn more about Instagram Shopping features.
8. Partner with an Instagram Influencer
Partnering with influencers can be an effective strategy for new Instagram lead generation.
Choose an influencer with strong brand affinity but only partial follower overlap. This will ensure that your partnership will reach new prospective followers and leads. Credibility is important, too. If an influencer has the trust of their fans, they may have more power to sway them than you do—especially if you have a young company.
With tests underway, soon Instagram users will be able to shop looks from influencers, too.
View this post on Instagram
9. Run an Instagram contest
A creative way to collect leads on Instagram is through a contest, sale, or promotion.
Ask followers to complete a survey or comment on a post for a chance to win a prize. Add a tag-a-friend element, or partner with an influencer to broaden the scope of the contest and generate more leads. Here’s some Instagram contest inspiration.
Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.Get the free checklist right now!
Or consider running an exclusive sale or promotion on Instagram. As Instagram explains on its blog, “With a limited time, Instagram-only promotion, you can create a sense of urgency and prompt people to shop.” The more people you prompt, the more leads you get.
10. Feature popular products often
This tip comes straight from Instagram. As the company explains on its business blog, shoppers are not always ready to make a purchase the first time they see your product.
Instagram recommends you check the Insights tab to find the product posts that perform best. Then post popular content regularly, so you can keep your product fresh in their mind, build consumer confidence, and create more opportunities for them to buy.
For its launch of Futuredew, the cosmetics brand Glossier posted about the product in its feed more than 10 times in less than five weeks, and even created a story highlight for it. Importantly, the same post was never used twice. The company mixes product shots with influencer endorsements and interactive storytelling.
View this post on Instagram
View this post on Instagram
View this post on Instagram
Maximize your reach by posting regularly, posting at the right time, and posting in different formats. Some Instagrammers may only look at your stories, while others look exclusively at posts. Share in both formats to improve your odds. But if you do, remember to tailor content accordingly.
Coming soon: Set a product launch reminder
In September 2019, Instagram started testing a way for businesses to give customers the option of setting reminders for product launches.
Select brands have been testing a product launch sticker in Instagram Stories that lets people sign up if they are interested in receiving news about new releases.
So far it’s only available to 21 companies—including Benefit, Levi’s and SoulCycle—but keep your eyes open for it in the future. You can use the product launch reminder to gage customer interest while collecting a list of people who want to stay informed about your brand.
Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today.
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November 27, 2019 at 09:17AM
How to Advertise “Boring” Businesses Successfully on Social Media
Some businesses were made to be on social media. Fashion brands, travel agencies, hotels; all of these businesses sell based on their visual appeal, but not all companies can compete. Insurance companies, for example, are hardly attractive to look at. Because you don’t have beautiful products to photograph and then share, or have an attractive location to inspire wanderlust, you have no business being on social media, right?
Providing a genuine source of information and an authentic viewpoint are all you need to succeed online. With the right tips, tricks, and imagery, you can build a thriving community and boost your sales, customers, or clients, you just need to get started:
Create Informative Infographics and Images
You won’t have picture after picture of beautiful editorials, and that’s okay. Infographics and informative pictures can actually be just as useful in gaining and growing a community as these. Dental clinics, for example, can easily offer small snippets about dental health and tips on how to enjoy better breath, whiter teeth, and what to do in certain cases.
These small, digestible pieces of information should link to a more informative article or video on your website. This will then drive those who are interested in visiting your website into booking an appointment with you. These informative graphics can offer two benefits. One, you can help people to be healthier, and two, you can encourage those who have dental issues to your door.
Be Fun With Your Pictures
You don’t have to offer beautiful pictures, but they should be at least entertaining. Fun videos and pictures of your work can go a long way towards encouraging visual engagement on sites like Twitter, Instagram, and Facebook. So long as your staff are okay with having their faces posted on your site, then you should use them. It translates to online users that you are small and authentic. You can also help alleviate fear in younger children as a parent could show the face of a dentist to their young apprehensive child before they plan on a visit. Photos can help to humanize your business.
Show the Behind the Scenes
Create Educational Campaigns
In order to really hit the mark, you are going to want to create educational campaigns. This doesn’t have to be too difficult. Simply devise short series of posts that build on concepts that help your customers understand what you do better. This way new followers can easily catch up and learn something new, and old followers can enjoy bite-sized pieces of facts to take with them through the day.
Engage with Your Community
No matter which social site you use, engagement should be key. You will want to respond to all comments from your followers and to any direct messages at the very least. Other ways you can engage with your audience is to work with shops in your area. Working with some of the other businesses that are located in your plaza, for example, means that you can collectively benefit from each other’s efforts, as your goal is to attract the attention of people who can visit and shop with you.
You can do a lot to drum up interest online by offering genuine help and useful information. Be fun, be playful, and be engaging. You also shouldn’t broaden your efforts too far. If you are local, then you not only need the attention of are those who live within a mile drive from you, but also way beyond.
The post How to Advertise “Boring” Businesses Successfully on Social Media appeared first on Social Media Explorer.
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November 27, 2019 at 08:14AM
How to Improve Your YouTube Video Views
Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos?
In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate.
Why YouTube Click-Through Rate Is Important
Five hundred hours of video are uploaded to YouTube every minute, which means the platform needs to be very selective about what content they promote. If you want to grow your YouTube channel and improve visibility, CTR is one of the top metrics to focus on. It’s the number of people who click on your video when they see it appear on YouTube. To illustrate, if your video gets 1,000 impressions and 100 people click on it, you have a CTR of 10%.
If your CTR is very low, YouTube will stop suggesting your video to people. If it’s high, the platform will give it more reach. Here’s how CTR is reported on in YouTube Analytics.
You can only build CTR on YouTube from impressions on:
YouTube does not log your CTR when a video gets viewed:
Any time you publish a new YouTube video, your goal should be to get as many clicks per impression as possible in the first 48 hours. This lets YouTube know people care about your content. The image below shows an initial 48-hour promotion burst.
To understand why CTR is such a vital metric, you need to understand how YouTube works. For the platform to grow and dominate the world of online video, it needs to provide an amazing experience to users. That means showing the best content first. The platform works out what’s good and what’s not by using two additional metrics: watch time and audience retention.
YouTube Watch Time and Audience Retention
Watch time is almost always touted as the key stat to measure on YouTube, with good reason. YouTube uses it to judge the quality of your content and channel.
Suppose someone spends 10 minutes watching your video on “How to Build a Business,” but another video on the same topic only keeps people watching for 3 minutes. This data signals to the algorithm that the video with the higher watch time should be moved up in search ranking or suggested to more people.
Longer view times signal better content. Additionally, if someone then watches another of your videos right away, it gives your whole channel more watch time, signaling to the algorithm that your channel’s content is high-quality, too.
To understand audience retention, let’s revisit the “How to Build a Business” video example. While the watch time is a signal that the longer video was of higher quality, the shorter video might actually be better. To make sure YouTube doesn’t promote a low-quality long video over a higher-quality short one just because it gets a longer watch time, it uses the measurement called audience retention.
Audience retention is the percentage of a video that gets watched. So if on average people watch 20% of a 19-minute video and 90% of a shorter 3-minute one, it’s a sign that the shorter one was a better experience for viewers.
YouTube uses watch time and audience retention together to help decide what it promotes.
Where CTR Fits in
You can now see why watch time and audience retention are vital on YouTube. But no matter how amazing your video content is, without people wanting to click on it, you can’t build watch time or audience retention. This means you need to stand out on the platform so people will click on your content. Then watch time and audience retention will come into play.
Even though YouTube states, “Half of all channels and videos on YouTube have an impressions CTR that can range between 2% and 10%,” it’s not particularly helpful. There’s no exact percentage that’s considered a good CTR. You’re better off keeping an eye on your average channel CTR and always aim to beat it. Once YouTube has picked up the right signals from your content, they’ll start pushing you up the ranks.
CTR is often highest right after upload when your most passionate fans and subscribers dive in to see the new video. This image shows a significantly higher CTR on the first day of release as a result of that.
If your content rocks and has a good watch time, audience retention, and CTR, YouTube will show it to a broader audience, meaning you’ll get more impressions.
If you somehow go viral, your content will be pushed out to a huge number of people all over the platform. But this new, broader audience may not have the same interest in your niche so while you might get more impressions and views, you’ll likely see a decrease in your CTR. Therefore, lower CTRs on popular videos are nothing to worry about. If they’re pulling in the views, then your CTR, watch time, and audience retention have worked as planned already.
#1: Find Your YouTube Channel and Individual Video CTR
First, let’s look at how to check the CTR for your YouTube channel and individual videos.
To find your overall average channel CTR, go to YouTube Studio and select Analytics in the left navigation.
Then click the Reach tab and choose the time frame you want to focus on in the upper-right corner.
To find an individual video’s CTR, open YouTube Studio and select the video you want to learn more about.
Click Analytics in the left navigation and choose Reach to see that individual video’s reach.
Pro Tip: Keep an eye on your best-performing YouTube videos. If the views begin to drop, check your CTR. You might find new competition has entered the market and knocked you down the ranks, reducing CTR.
Now that you know how to find your CTR in YouTube Analytics, let’s look at some ways to increase the CTR of your YouTube videos.
#2: Zero in on Your Niche and YouTube Target Audience
To increase your CTR and project your video across YouTube, you need a loyal following. Making sure your channel has a clear niche and target audience is how you build one.
If one day you’re making YouTube videos about cars and the next knitting, your subscribers—the people who are most likely to click on a new video in that crucial first 48 hours—will start to ignore you. Why? Because the chances are the knitters don’t care about cars and the car enthusiasts don’t care about knitting sweaters.
Focus on one specific topic and you’ll get significantly higher CTR. To illustrate, if you’re in marketing, you might pick an area like Facebook ads to start. Then narrow that down to using video in Facebook ads.
Over time, you might become known as the Facebook video pro. Once your channel is established and you’ve built a following, you’ll have the right audience at your fingertips to promote more general Facebook content to.
By homing in on your niche, you’ll get fewer views to start but they’ll be more focused, helping you achieve a better CTR and higher rankings in YouTube search. You’ll also build the foundation on which your channel can grow.
#3: Use Tools to Research YouTube Video Titles
The next area we want to look at is YouTube video titles. To present your titles in a way that people will want to click on them, you need to research the terms people are already using to search for content like yours.
Ubersuggest is a free tool that tracks search terms on Google but it can also be useful for YouTube. The two platforms are part of the same company and they’re used in the same way.
Ubersuggest is easy to use. Type in the topic or title you’re considering as a starting point, and it will show:
TubeBuddy (free and paid plans, starting at $9/month) is another must-have free tool for anyone using YouTube. It’s a browser plugin that accesses the platform and gives you a whole host of powerful features. The one I want to focus on right now is their keyword planner.
Like Ubersuggest, you type in the keyword ideas and TubeBuddy will show:
The related keywords are where the real value lies.
To use the TubeBuddy’s keyword explorer, first you need to install the extension in your browser. Then click the toolbar icon, which is shown below.
From here, go down to Extension Tools and select Keyword Planner.
Now type in your keyword and click Explore.
You’ll see your score, score analysis, and related keywords. The related keywords will give you food for thought. Ideally, you’re looking for a keyword with high search volume and low competition with poorly optimized videos, but these are rare. If you’re a new or small channel, I advise approaching keywords that have low competition and a moderate search volume to get things moving.
Make a note of the best keywords; you’ll be using them as part of your multi-level keyword strategy discussed later in this article.
Quora is a question-and-answer website. People type in their questions, and other people answer them. Enter your video title into the platform and check out the results. While Quora won’t tell you how competitive the search term is, you can get an idea of how much interest there is for your title.
Are there lots of questions asked about it? How are they phrased? Are people providing lots of answers?
TubeBuddy and Ubersuggest lack the one thing Quora has on its side: the human connection. Sometimes Quora throws out a surprise or two with how you might structure your title. At the very least, it will give you an idea of what confuses the audience about your topic, which the other tools won’t make as obvious.
Pro Tip: After you’ve published your video, go back and post it as an answer on Quora in your first 48 hours to drive up that YouTube watch time.
#4: Structure Your YouTube Video Titles to Appeal to Your Niche Viewers
To grow your YouTube channel, you need to improve the chances that anyone seeing your content while searching your niche clicks on it.
To do this, you need to structure your video titles to appeal to search queries. The more exact the title, the more relevant it is to the viewer, and the more relevant it is, the more clicks per impression your video will get.
Let’s look at two different video titles: “How to Build an Automated Email Nurture Campaign Using HubSpot” and “Building an Automated Email Nurture Campaign.” The first title is very specific and tells the potential viewer a few things about the video:
Having HubSpot in the title makes it more likely to appear in search and alongside other videos about the same software and topic. This will result in a higher percentage of clicks from a colder audience because it’s relevant. As long as you provide the right experience after the viewer hits Play, the audience retention and watch time should be high, too, because the content is in line with the title.
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The second title, “Building an Automated Email Nurture Campaign,” is far too general to build a solid CTR. Not only will it be a lot harder to rank in search but also if someone who’s using a different system than HubSpot clicks Play, the watch time will suffer because the content won’t be relevant to them.
Your CTR could still be high but it won’t work hand in hand with your content. So in this instance, a high CTR could be damaging as people hit Back and look for a video that matches their platform. This will impact your watch time and audience retention.
Usually, this is what happens when a video hits its peak and YouTube decides to promote it to a broader audience. It shouldn’t be your goal to rank for more general topics from the start.
#5: Devise a Multi-Level Keyword Strategy to Help YouTube Videos Rank in Search
Once you’ve researched potential keywords for your video title, you want to make sure you use a multi-level keyword strategy in your title. This will help you get a higher CTR and rank your content in search.
Let’s look at the video “How to Pitch Your Business in 60 Seconds” as an example. As you’ve probably guessed, it’s about giving a 60-second elevator pitch.
The video title has a three-level keyword strategy.
Level 1: “How to Pitch Your Business in 60 Seconds.” This had very few but very relevant searches. There was less competition for the term, which meant it ranked, and because it was so relevant to the researched search terms, it received a high CTR, too.
In its infancy, this particular video also had a high watch time and audience retention, which meant YouTube moved it up the ranks to our desired level-2 search term. It’s worth noting that this took almost 9 months so it doesn’t happen overnight for highly competitive terms.
Level 2: “How to Pitch Your Business.” This was very competitive with many monthly searches. The title remained relevant to the video’s content, so the CTR remained high, as did the watch time. Eventually, this moved the video to the top spot on YouTube and Google search above videos with significantly more views.
Level 3: “How to Pitch.” This was the most competitive term, but it was also too general. People searching for videos about pitching tents or throwing a ball could see it, which could have damaged the CTR. In this case, we got lucky, because there are a lot more searches about pitching a business than a tent or baseball, so the CTR remained above 11%.
Eventually, the video did appear on page one for “How to Pitch” and was the only video with fewer than 100,000 views to do so. It’s slowly moving down the ranks as more competition comes in from various niches but it’s not a concern.
To get your videos in front of the right people who will click Play, you need to build these levels into your title. Once your initial subscribers have seen your video and YouTube begins to show it to others, the level-1 keyword means it will stand a chance of getting a few very targeted views and clicks.
The result of this is what propels it to your more competitive level-2 keyword—the one you really want. You can see from the image below just how long it can take to move from level 1 to level 2 and build your views.
You don’t need millions of impressions to start. CTR is a percentage, so if 100 people have your video put in front of them and 30 people hit Play, it signals to YouTube that so far, people are interested in the topic and they should show the video to a few more people.
As long as watch time and audience retention stay high after the click, the video will move up the ranks and you can start to appear for your level-2 keyword.
Remember to keep your video titles as targeted as you can so they’re super-relevant to a smaller number of people. But also design your titles so they can scale up and compete for more traffic with more searched-for keywords that maintain your CTR.
#6: Create Eye-Catching YouTube Thumbnail Images
Imagine if Hollywood could only advertise movies using a single poster—nothing else. How seriously would they take that image? In YouTube land, your video thumbnail should get just as much consideration. It’s the most powerful way to draw someone’s eye to the title and boost your CTR.
To understand the importance of thumbnails, you need to realize that your video isn’t just competing against other videos on the same topic; it’s competing against every other video on YouTube. You don’t know where your content might end up.
To visualize this, it might end up in suggested views fighting against videos from all other niches. As you can see in the image below, suggested views is a very competitive place.
Your video could end up ranking in search, meaning you need a way to differentiate it from the hundreds of other videos on the topic or it could end up on the home screen, which is another level altogether.
Design Your YouTube Thumbnails to Stand Out
Your video’s thumbnail is the key to increasing CTR. It’s your chance to connect with viewers on a visual and emotional level that the YouTube algorithm won’t ever understand. It’s your film poster. With 90% of the top-performing videos on YouTube using custom thumbnails, you need to learn how to design them because the automated default thumbnail YouTube gives you will only hurt you.
YouTube provides a guide for thumbnails that will get clicks. They suggest including a human (usually the presenter), some text, and an emotional expression. The arrows below point out each of these criteria to show you how common this approach is.
The issue with this is that once YouTube shared this guide, everyone followed it, as Brian G. Johnson recently noted. Brian scrapped this formula and just used a red image with bold text across the video with a contradictory statement on it. The result of the red image and text was a huge boost to his views because the thumbnail popped.
Your thumbnail needs to stand out and that doesn’t mean copying what everyone else does.
Include a Person
The problem with not including a human is the amygdala—the part of the brain responsible for facial recognition. That’s right, our brain has a special area specifically for remembering faces, not branding, text, or color.
As a result, many channels build recognition with a face on their thumbnails. I’d still recommend this method, especially for smaller channels. You can copy someone’s style and branding but you can’t clone them. After people watch a few videos and enjoy them, seeing a familiar face will no doubt boost your CTR the next time they see your content.
Add Thumbnail Text
When it comes to thumbnail text, you have a few options. Option one is to be matter-of-fact and say exactly what the video is about or shorten it with fewer words that complement the title.
Option two is to provoke or intrigue with headline architecture. Take the following thumbnail as an example. It’s from a video about how YouTube now promotes longer videos.
The matter-of-fact option would be to mirror the title: “The New Rules on Video Length.” The provocative option would be, “Short Videos Are Dead?” which then has some gaps filled in by the text title. You have to be careful to avoid creating clickbait but the viewer will decide that once they click Play.
Select Imagery That Evokes Emotion
There are several ways to express emotion through a thumbnail. The most common is with an over-the-top expression. Of course as a brand, you might not want to represent yourself this way. Another option is to find an image relevant to the content that could cause an emotional reaction, usually a story.
Tell a Story With Your Thumbnail
Consider telling a story with your thumbnail image. Give people a window into what your video is about or use one of the more intriguing and creative scenes from the video.
You’ll notice the top YouTube channels now shoot their thumbnails specifically to help tell a story because pulling a still from a video might not always work for that purpose.
It’s all about standing out to get more clicks so sometimes you have to take creative risks. Here’s an example of a thumbnail story used in a video about paying to promote YouTube videos.
Thumbnail Branding and Layout
If someone enjoys one of your YouTube videos, you want them to discover more of your content. Using a consistent, branded look in your thumbnails will help people recognize your content in a competitive sea of other creators’ videos.
Design a template with the same fonts and colors, keep it consistent, and add your story images to that.
Pro Tip: The bottom-right corner of the thumbnail will display the video length on mobile phones and obscure part of the thumbnail. Make sure you keep any vital text or image out of that area.
You can choose from many different tools to create your thumbnail. Photoshop is an obvious option. Make your image size 1920 x 1080 and start creating.
A free option is Canva. They have a series of rather slick thumbnail templates that you can edit to your own style. You can see a few of their templates below.
TubeBuddy has a thumbnail builder, too. While it’s not going to win you any design awards, if you’re smart about the main image you use, you don’t need a degree in graphic design to make an impact.
You might have noticed this article focuses a lot on the first 48 hours of a video’s life—that’s when YouTube does a lot of its testing. Unfortunately for smaller channels, you can’t rely on YouTube showing enough people your latest release for the stats to add up and make a difference, especially if you have a small subscriber base.
Hopefully, you’ve developed a following elsewhere, like an email list. You’ll find that your most engaged audience—whether on Facebook, Twitter, email, and so on—will click on your video and boost its CTR on release and watch it longer.
Create a page on your site or blog that you devote to your latest video and then promote that as much as you can in the first 48 hours. Embedding a YouTube video on your site won’t count as a click but sending people to a devoted blog or landing page with no other distractions will see a significantly higher watch time than on YouTube.
This watch time will send the right signals to YouTube to push your video out to more people. Your subscribers will boost the CTR on YouTube, and your other followers will help with the watch time on your website. If you’ve done everything discussed in this article, you should see your CTR increase and the views come in. And as long as your content is engaging, your channel will grow.
While the first 48 hours of your video’s life are the most important, YouTube will test your content a little further down the line (rumored to be after 6 months) to give it a second chance. Go through your old videos and find those with high watch time and audience retention but low CTR. Improve the thumbnails, make sure your titles are searchable, and follow the multi-level keyword system. You may find your best-kept secrets finally get the recognition they deserve.
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What do you think? Will you try this approach when naming your YouTube videos and designing your thumbnails? Share your thoughts in the comments below.
More articles on YouTube marketing:
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November 27, 2019 at 05:02AM