Birdman Zoe Inspires Others with Social Media Success
In today’s era, those who would like to reach as many people as possible need to make sure they leverage the power of the internet. When it comes to the internet, one of the most powerful tools and social media. There are hundreds of millions of people who use social media on a daily basis. Some of the top social media platforms in the world including Facebook, Instagram, Snapchat, TikTok, and others. Therefore, there are many people who have discovered the power of social media, using it to inspire others, sell products, and inform others about helpful services. That is exactly how Birdman Zoe has found his success as well.
Daniel Desir, also known as Birdman Zoe, has built an empire. He said that he does not chase money, preferring instead to chase opportunities. He was born in a mixed household of Haitian and American descent. At a young age, Birdman Zoe lost his father. As a result, he started to feel a lot of pressure to become something. He would go on to graduate from John Jay College with a degree in criminal justice. Even though his passion was basketball, he decided that he did not want to go and play overseas. Instead, he decided that he wanted to be a presence in his son’s life. The only way that he was going to do this is if he made sure that he was around.
As a result, he wanted to explore opportunities closer to home. This is how he got involved in the music industry. Birdman Zoe worked hard to make connections and try to meet as many people as possible. It didn’t take long, as Birdman Zoe as he started to work with professionals such as Yung Joey, Waka Flocka, and Gucci Mane. Immediately, he realized that he had a talent for the music industry. He leveraged his street smarts and work ethics to help others build their music careers, making a name for himself as a producer.
Now, Birdman Zoe can be seen working with some of the top names in the music industry. He has already helped some of the top up-and-coming artists launch some tremendous albums, skyrocketing them up the charts. Without a doubt, Birdman Zoe has his name all over the Billboard top hits. Therefore, he is able to do anything that he puts his mind to. He is spotting new opportunities, swooping in to scoop up top talent, and making himself a household name. It will be exciting to see you Birdman Zoe goes from here. Without a doubt, for him, the sky is the limit and he is going to be the future of the music industry.
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October 19, 2020 at 11:41PM
12 Ways to Drive More Traffic to Your Company’s Linkedin Page
Is your company’s LinkedIn page languishing in the traffic netherworld?
There’s no shame in that. LinkedIn might be one of the most visited social media websites in North America, but its high overall traffic volumes split among millions of individual and corporate pages. Only a small fraction of LinkedIn users get the kind of traffic they deserve.
Now, how does one go about changing that? Simple: by implementing some time-worn strategies to drive more traffic to one’s LinkedIn page.
It’s not as difficult as it sounds. In fact, you can get started on some of the more straightforward initiatives on this list today and complete them in relatively short order. Read on to learn more about how you should proceed.
1. Focus on Telling Compelling Stories
Content marketing begins and ends with great content. That’s certainly true for content marketing on LinkedIn, where audiences are unusually discerning and attentive. If your LinkedIn updates don’t consistently tell compelling stories that your audience finds valuable to their decision making processes, you’re not utilizing LinkedIn’s potential to its fullest. And you’re all but certain to be leaving traffic opportunities on the table.
2. Use Bright, Engaging Visuals in Your Posts
Don’t neglect to use bright, engaging visuals to liven up your LinkedIn posts. These visuals don’t need to be professionally produced or needlessly complex. Asiaciti Trust’s LinkedIn page demonstrates the potent power of crisp, simple visuals in supporting the stories that you should already be telling on LinkedIn.
3. Repost Longform Content You’ve Published Elsewhere
If your company blog is already active and engaging, leverage it as a resource for your LinkedIn campaigns, especially early on. There’s no shame in reposting high-quality blog content on your LinkedIn page. Remember, it’s all about sharing compelling stories and adding value to the conversations your prospects want to be a part of.
4. Connect and Converse With Influencers in Your Field
Set a goal to connect with at least 10 influencers in your industry every month. Once you’ve made these connections, keep them going by engaging in meaningful (but respectful) conversations about the topics that matter to you most. If these conversations are publicly visible on your LinkedIn page, you’ll draw interested visitors and perhaps some participants as well. Even if they’re private, you can bet that your new influencer connections will reward you with mentions and endorsements.
5. Link to Compelling Content Written by Influencers (And Other Relevant Sources Too)
This is another way to leverage LinkedIn’s rich stable of influencers and authoritative content sources. Linking isn’t always a two-way street, and Google’s rules around reciprocal linking can be dicey, but your efforts will be rewarded to a greater or lesser extent.
6. Reach Out to Connections With Requests for Endorsements
Endorsements do more for your image than a dozen blog posts, especially when they come from influencers whose words matter to their followers. Don’t be shy about asking for endorsements from people who’d have legitimate reason to give you a public thumbs-up. Think past and present colleagues, business associates, vendors, employees, and members of your professional network.
7. Join Interest Groups Likely to Drive Traffic to Your Page
Joining and actively participating in LinkedIn interest groups, such as industry or professional associations, is a high-probability way to drive traffic to your LinkedIn page. The more you participate in conversations through these groups, the more you’ll be seen as a valuable member of the niche — someone whose content is worth consuming.
8. Publish LinkedIn-Exclusive Content and Promote It Through Other Social Media Channels
Speaking of content worth consuming: nothing drives traffic to a LinkedIn page like high-profile, LinkedIn-exclusive content. You’ll need to pull out all the stops to make this type of campaign successful, leveraging other high-traffic social media platforms like Facebook as well as your company website, press releases, and perhaps even earned media. Over time, a stable of content available only on your LinkedIn profile could turn it into a destination for prospects hungry for insights.
9. Commission Studies and Reports for Publication on LinkedIn
This tip closely follows on the one above. These studies and reports don’t have to be exclusive to LinkedIn, per se, but they should be “destination” reading or viewing. In other words, they need to stand out from the usual LinkedIn updates by way of scientific methodology and insightful conclusions that can’t be found anywhere else.
10. Be Honest, Authentic, and Raw (But Always Appropriate for the Workplace)
Authenticity always sells, even on businesslike venues like LinkedIn. But you do have to be careful to remain on the right side of the line between professional appropriateness and “not safe for work” territory. The price for crossing that line is too high to bear.
11. Create Your Own LinkedIn Group
If you can’t find a LinkedIn group worth joining? No sweat — create one of your own. You’ll attract a host of new followers and immediately gain recognition as an influential leader in your field, no matter how narrow it might be.
12. Engage in Targeted Content Sharing (But Don’t Let It Take Up Too Much of Your Time)
Lastly, be sure to share relevant content with individuals and small groups (including LinkedIn groups) to whom it’s likely to speak. This sort of targeted content sharing has a high probability of conversion when done right and can spark a virtuous cycle whereby newly turned-on prospects refer others to your LinkedIn domain.
Start Driving More Traffic to Your LinkedIn Page Today
Whew — that was quite a list. Do you feel more confident that you know what it takes to drive more traffic to your LinkedIn page? Are you ready to get started?
Ready or not, you’d do well to get on it. Every day, your competitors are putting their noses to the grindstone, working to shore up their LinkedIn profiles and draw more prospective to their pages. Give them too much room to run and they could elbow you off the court completely.
We know it won’t come to that, of course. You know what’s at stake, and you wouldn’t have gotten this far if you didn’t know what it took to reach your goals. Here’s to a more engaging, popular LinkedIn presence — not tomorrow or the next day, but today.
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October 19, 2020 at 08:55PM
Daily Crunch: Pakistan un-bans TikTok
TikTok returns to Pakistan, Apple launches a music-focused streaming station and SpaceX launches more Starlink satellites. This is your Daily Crunch for October 19, 2020.
The big story: Pakistan un-bans TikTok
The Pakistan Telecommunication Authority blocked the video app 11 days ago, over what it described as “immoral,” “obscene” and “vulgar” videos. The authority said today that it’s lifting the ban after negotiating with TikTok management.
“The restoration of TikTok is strictly subject to the condition that the platform will not be used for the spread of vulgarity/indecent content & societal values will not be abused,” it continued.
This isn’t the first time this year the country tried to crack down on digital content. Pakistan announced new internet censorship rules this year, but rescinded them after Facebook, Google and Twitter threatened to leave the country.
The tech giants
Apple launches a US-only music video station, Apple Music TV — The new music video station offers a free, 24-hour live stream of popular music videos and other music content.
Google Cloud launches Lending DocAI, its first dedicated mortgage industry tool — The tool is meant to help mortgage companies speed up the process of evaluating a borrower’s income and asset documents.
Facebook introduces a new Messenger API with support for Instagram — The update means businesses will be able to integrate Instagram messaging into the applications and workflows they’re already using in-house to manage their Facebook conversations.
Startups, funding and venture capital
SpaceX successfully launches 60 more Starlink satellites, bringing total delivered to orbit to more than 800 — That makes 835 Starlink satellites launched thus far, though not all of those are operational.
Singapore tech-based real estate agency Propseller raises $1.2M seed round — Propseller combines a tech platform with in-house agents to close transactions more quickly.
Ready Set Raise, an accelerator for women built by women, announces third class — Ready Set Raise has changed its programming to be more focused on a “realistic fundraising process” vetted by hundreds of women.
Advice and analysis for Extra Crunch
Are VCs cutting checks in the closing days of the 2020 election? — Several investors told TechCrunch they were split about how they’re making these decisions.
Disney+ UX teardown: Wins, fails and fixes — With the help of Built for Mars founder and UX expert Peter Ramsey, we highlight some of the things Disney+ gets right and things that should be fixed.
Late-stage deals made Q3 2020 a standout VC quarter for US-based startups — Investors backed a record 88 megarounds of $100 million or more.
(Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups. You can sign up here.)
US charges Russian hackers blamed for Ukraine power outages and the NotPetya ransomware attack — Prosecutors said the group of hackers, who work for the Russian GRU, are behind the “most disruptive and destructive series of computer attacks ever attributed to a single group.”
Stitcher’s podcasts arrive on Pandora with acquisition’s completion — SiriusXM today completed its previously announced $325 million acquisition of podcast platform Stitcher from E.W. Scripps, and has now launched Stitcher’s podcasts on Pandora.
Original Content podcast: It’s hard to resist the silliness of ‘Emily in Paris’ — The show’s Paris is a fantasy, but it’s a fantasy that we’re happy to visit.
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.
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October 19, 2020 at 07:00PM
Human Capital: Prop 22 puts the ‘future of labor’ at stake
Welcome back to Human Capital, where we look at the latest in tech labor and diversity and inclusion.
Because election day is quickly approaching and given that California’s Prop 22 puts the “future of labor” at stake, as Instacart worker and co-organizer at Gig Workers Collective Vanessa Bain told TechCrunch this week, we’re paying close attention to this ballot measure. Gig companies like Uber, Lyft, DoorDash and Instacart have put more than $180 million into Prop 22, which seeks to keep their drivers and delivery workers classified as independent contractors.
Before we jump in, friendly reminder that Human Capital will soon be a newsletter…starting next week! Sign up here so you don’t miss it.
Instacart began asking workers to pass out Yes on Prop 22 propaganda to customers
Vanessa Bain, Instacart shopper and co-founder of Gig Workers Collective, tweeted about how some shoppers were instructed to pass out Yes on 22 stickers to customers. The inserts and stickers were available at a store in the Bay Area over the weekend, but Instacart says there are no plans to expand that to other stores.
Many people, including Bain, questioned whether it was legal or not.
Instacart, however, told CNN the initiative was allowed under campaign finance rules. Additionally, I reached out to the Fair Political Practices Commission, but was told by Communications Director Jay Wierenga that “only an investigation by FPPC Enforcement (or a DA or the AG’s Office) determines whether someone or group violated the Political Reform Act.”
What is clear, however, is that it goes against what many workers want. We actually caught up with Bain ahead of the relaunch of TechCrunch Mixtape, where she discussed why she’s anti Prop 22. The episode goes live next week, but here’s a bit of a teaser from our conversation:
“The future of labor is at stake,” Bain told us earlier this week. “I would argue the future of our democracy, as well. The reality is that, you know, it establishes a dangerous precedent to allow companies to write their own labor laws…This policy was created to unilaterally benefit companies at the detriment of workers.”
Hundreds took to SF’s streets in protest of Prop 22
In San Francisco, there was a massive protest against Prop 22. While Prop 22 would provide more benefits than workers currently have, many drivers and delivery workers say that’s not enough. For example, Prop 22 would institute healthcare subsidies, but it falls short of complete healthcare.
Speaking of SF, 76% of app-based workers in the city are people of color
And 39% are immigrants, according to the latest survey of gig workers conducted by the Local Agency Formation Commission and UC Santa Cruz Professor Chris Benner.
This study surveyed 259 workers who drive or deliver for DoorDash, Instacart or Amazon Fresh. Other findings were:
California appeals court heard arguments in the Uber, Lyft gig worker classification case
California 1st District Court of Appeal judges heard arguments from Uber and Lyft about why they should be able to continue classifying their drivers as independent contractors. The hearing was a result of a district judge granting a preliminary injunction that would force Uber and Lyft to immediately reclassify their workers as employees. Uber and Lyft, however, appealed the ruling and now here we are.
As Uber and Lyft have argued drivers would lose flexibility if forced to be employees, an appeals court judge asked what part of AB 5 would require companies to take away that flexibility. Spoiler alert: there’s nothing in AB 5 that requires such a thing.
But a lawyer for Lyft, which has said it would leave California if forced to reclassify its workers, said he doesn’t “want the court to think that if the injunction is affirmed, that these people will continue to have these earnings opportunities because they won’t.”
Uber’s survey of workers on Prop 22 shows strong support for the ballot measure
But it’s important to note that of the more than 200,000 Uber drivers in California, only 461 workers participated in the study. Uber conducted this survey from September 23 through October 5 to see how drivers felt about Prop 22 and being an independent contractor. In that survey, 54% of respondents said they would definitely vote yes on 22 if the election were today while 13% said they would definitely vote no.
Those surveyed also weighed in on whether they prefer to be independent contractors; 54% of those surveyed said they strongly prefer being an independent contractor while 9% said they strongly prefer being an employee.
This week, Uber also encouraged riders to talk to their drivers about Prop 22 to see how they feel about it.
“First and foremost, the conversation about Proposition 22 should be about what gig workers actually want,” an Uber spokesperson said in a statement. “That’s why we are encouraging everyone who uses Uber or Uber Eats to ask their driver or delivery person how they really feel about Prop 22.”
Based on the wording of the in-app message, Uber seems confident most drivers do support Prop 22.
Facebook and Twitter ban Holocaust-denial posts
Both Facebook and Twitter took a step in their ongoing battles against hate this week by removing posts that deny the Holocaust, the systematic and state-sponsored mass murder of around 6 million Jewish people. On Monday, Facebook announced it would block posts that deny the Holocaust. Facebook said its decision was driven by the rise in anti-Semitism and “the alarming level of ignorance about the Holocaust, especially among young people.” On Wednesday, Twitter announced a similar stance.
BLCK VC launches Black Venture Institute
In partnership with Operator Collective, Salesforce Ventures and UC Berkeley Haas School of Business, BLCK VC’s Black Venture Institute wants to help more Black entrepreneurs become angel investors. The goal is to train 300 students over the next three years to be in a position of writing checks.
“It is these closed networks that have helped contribute to the lack of access for the Black community over the years,” BLCK VC co-founder Frederik Groce told TC’s Ron Miller. “Black Venture Institute is a structural attempt to create access for Black operators — from engineers to product marketing managers.”
GV finally has a Black female partner, Terri Burns
Terri Burns recently made partner at GV, formerly known as Google Ventures. Burns is now the only Black female partner at GV, which is wild. But, you know, progress, not perfection.
Throwback to when Burns spoke a bit about racial justice in tech and venture capital.
“Venture capital certainly plays a role,” Burns, then a principal at GV, told TechCrunch about the overall lack of diversity in tech. “VC is a tool that can enable businesses to scale greatly and quickly, and historically, this tool hasn’t been equally distributed. For example, VC has traditionally focused on founders from a small number of institutions and pedigrees that are not particularly diverse (in 2016 we learned from Richard Kerby, general partner at Equal Ventures, that 40% of VCs went to either Harvard or Stanford). With more equal distribution of funds across backgrounds, underrepresented people will have a greater chance at success.”
The Wing co-founder admits her mistakes
Audrey Gelman, the former CEO of The Wing who resigned in June, posted a letter she sent to former employees of The Wing last week. In it, Gelman apologized for not taking action to combat mistreatment of women of color at The Wing. She also acknowledged that her drive for success and scaling quickly “came at the expense of a healthy and sustainable culture that matched our projected values, and workplace practices that made our team feel valued and respected.”
That meant, Gelman said, The Wing “had not subverted the historical oppression and racist roots of the hospitality industry; we had dressed it up as a kindler [sic], gentler version.”
Here are some other highlights from her letter:
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October 19, 2020 at 06:28PM
The 3 Keys for Maximizing Your Social Media Marketing Budget
You can never go wrong with a social media campaign. With the rise of e-commerce, people are increasingly using platforms like Facebook and Instagram in creating opportunities for your business to engage the right audience. With nearly 54% of consumers using social media to research products and services, you will want to focus on getting your brand front and center through your social postings, ads, and outreach initiatives.
Maintaining an effective campaign is more difficult now than ever. Considering the high costs of running sponsored posts and creating content that clicks, it will be hard for your business to get noticed with only minimal resources. Fortunately, no budget is too small for a social media marketing campaign. It’s only a matter of using the right techniques and strategies. On that note, here are the three keys for maximizing your social media spending and getting more business.
Review your campaign
If you are getting less referral traffic from Facebook, Twitter and LinkedIn, then you might want to evaluate your campaign and identify what’s wrong with it. When you are spending the bulk of your marketing budget on social media, you are compelled to make changes to the way you engage your social audience.
For this, you will need to check your analytics reports and look for sudden drops in referral traffic which are attributable to certain types of content. It also helps to determine whether a certain platform works well for your line of business. If your web design company doesn’t generate any leads from LinkedIn, you might want to reallocate your resources to platforms that provide better results like Facebook or Instagram.
Track your spend
Knowing if your campaign is performing well is only one part of the equation. You also need to keep tabs on your spending. This is integral to measuring the ROI of your campaign. If the amount you spend to acquire a new lead is more than the value of the sale, then you will need to reduce your lead acquisition costs by offering better deals, retargeting, and upselling value-added services. You may also get more accurate insights by getting the help of a virtual business accounting service. This allows you to obtain details about your ad spend as well as overhead costs and make better decisions.
Invest in engaging content
At the end of the day, it’s not what you do to your budget that counts, but rather, it’s the content of your messaging. You want to forge a compelling social media presence that entices your audience to convert. Once you have drafted a proposed budget for your campaign, you will need to brainstorm for ideas that allow your prospects to see how valuable your business is to their needs. Take time to research the market and look for the trends that matter the most.
Don’t let your social media campaign lose steam. More importantly, don’t let your budget fizzle out without getting the best value from it. Take these three keys in mind and make every cent count!
The post The 3 Keys for Maximizing Your Social Media Marketing Budget appeared first on Social Media Explorer.
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October 19, 2020 at 06:21PM
The LinkedIn Insight Tag: What It Is and How to Use It
LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) and try to land a job at the startup with the best snacks.
It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight tag.
You might know the Insight tag by its aliases: the Linkedin tracking pixel, or the LinkedIn conversion pixel. Does a LinkedIn tag by any other name, uh, track as sweet? It sure does—as long as you’ve added it to your website code.
Read on to learn the benefits of the LinkedIn Insight tag, how to install the code, and how you can use it to create retargeting lists for your ads.
What is the LinkedIn pixel?
This will leave a cookie in the browser of any visitors. That way, whenever someone with a LinkedIn account comes to your website, you can target them again on LinkedIn later.
Source: LinkedIn blog
You can also use the Pixel to track conversions as potential customers click through LinkedIn ads to your site. What can’t this thing do?! (As it turns out: make me actual cookies, unfortunately.)
Facebook pixel does the same thing, but for your Facebook audience. (You probably guessed that though. You’re smart, I can tell.) Check out our installation guide for Facebook Pixel here.
Why you need the LinkedIn pixel
Data is power… but you can’t collect data if you don’t have tracking set up.
Adding a LinkedIn Insight tag to the pages of your website (including any subdomains or blog sections!) will allow you to track exactly who has visited your page.
The LinkedIn Pixel tracks conversions and events, offering an opportunity to learn what’s working—or what’s not—and gain valuable insight into your ad campaigns.
You’ll be able to track website interactions after they click so that you can retarget lost leads and purchases. You’ll also create better quality optimization and better analytics.
Later, you can use that information to specifically retarget those same people with LinkedIn ads.
All-knowing, all-powerful—you’re basically the Wizard of Oz, but for the world’s biggest business networking site.
How to create a LinkedIn pixel and add it your website
Source: LinkedIn screenshot
Source: LinkedIn screenshot
Source: LinkedIn screenshot
Then, let’s make sure that your LinkedIn Pixel actually is working.
Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.Get the free guide right now!
Keep in mind that it might take up to 24 hours to show up. If nothing is happening after you’ve practiced some patience, you might want to check out LinkedIn support on this topic.
How to use the LinkedIn pixel to create website retargeting lists
So now that you’ve got a LinkedIn Pixel in your life… now what?
It’s essentially a magic tool that can help you find out which LinkedIn members have visited your site. Not only that, you can specifically target demographics within the LinkedIn membership for a more specific marketing campaign.
Once your segments have generated 300 members, you’ll be able to set campaigns to deliver ads directly to a specific targeted audience.
Of course, the time it takes to do this will depend on the volume of traffic of your site. For a detailed break down, head to the official LinkedIn troubleshooting page.
Once it’s active, though, you’ll be able to customize subsets of your visitors to target people who have visited specific pages on your website, by using filters. Choose between “Pages That Start with This URL,” “Pages That Have This Exact URL,” or “Pages That Have URLs That Contain The Specified Text.”
If you’re looking to get started with LinkedIn Ads after you create your retargeting list, check out Hootsuite’s guide to promoting your LinkedIn page. (Something to keep in mind: you’ll only be able to retarget users who visited your site in the last 180 days.)
How to set up LinkedIn conversion tracking with LinkedInPixel
Another thing you can do with this helpful little Pixel (your new BFF, basically) is track conversions from your LinkedIn ads.
When your campaign has been running a while, head back to the Campaign Manager to take a look at the analytics and find out exactly how successful the whole marketing plan has been. You can even download campaign reports here for the account as whole, or specific campaigns.
I can guarantee you’ll do better than I did with the results of my fake example ad. You’re welcome:
So there you have it: that’s the inside scoop on the powerful tracking potential of the LinkedIn Pixel.
But there’s always something new to learn about the ever evolving world of this platform.
Easily manage your LinkedIn Page alongside your other social channels using Hootsuite. From a single platform you can schedule and share content—including video—and engage your network. Try it today.
The post The LinkedIn Insight Tag: What It Is and How to Use It appeared first on Social Media Marketing & Management Dashboard.
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October 19, 2020 at 06:06PM
How to Add Links to Instagram Stories with Swipe-Up
How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story, put in the extra effort of heading to your profile, and then actually click on your link. That’s where the Instagram swipe-up comes in.
Engaging your followers is much easier when you can use Instagram’s swipe up feature to add a link right to your Instagram Story.
Keep reading to discover:
Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.
What is the Instagram swipe up tool?
The Instagram swipe up tool revolutionized the way companies and influencers reached their audiences and gained more followers by allowing them to add links directly to their Instagram Stories. Viewers can swipe up on a story or tap an arrow at the bottom of their screen to access a link without leaving the Instagram app or navigating back to a business’s bio. It’s also an easy way to promote different content and products while providing powerful analytics to optimize posts.
Instagram swipe up requirements
Here’s the catch when it comes to this feature: There are certain requirements you need to meet before you’ll have access to it.
To use the Instagram swipe up feature you must:
How to add links to your Instagram story
Adding links to your Instagram Stories is a sure way to increase your conversions, boost organic engagement and make it easier for your followers to access the content you want to share. Here’s how to add a link to your Instagram Story for people to “swipe up” on:
1. Log in to Instagram and tap the camera icon at the top left of your screen.
2. Take a photo or video in the app or choose from your camera roll.
3. Tap the link icon in the top middle of your screen.
4. Paste your link (either a URL or IGTV).
5. If you’re on an iOS device, tap Done. If you’re using an Android, tap on the green check.
There are a few different opportunities to add links to your Instagram Stories including:
Note: You will need to turn on Instagram Shopping before being able to use the last three link options above.
Once you’ve posted your first swipe up, don’t forget to track your metrics so you can optimize. If you aren’t getting as many swipes as you want, make sure you have a clear call to action (what do you want your followers to do?) and that you don’t overload one post with too much information.
How to use links on Instagram if you don’t have 10k followers
The best benefit of the swipe up feature is that it allows you to easily share links with your audience. Even if you don’t have 10,000 followers, there are a few alternatives you can try so that you’re able to get your links in front of more eyeballs, leading to all of that good stuff like increased sales and more loyal followers.
Link in bio
You might already be doing this, but each link in bio strategy and tool can bring different benefits. Some IG users choose to put the one specific link they want in their bio or use link shortening tools for customization. You can also use tools that allow you to host multiple links on one landing page (less updating your links, more conversions!).
Use your DMs
Post your story and let your followers know that they can DM you for a direct link. It’s super easy for them, and a great way to build a relationship with your audience since it might feel even more personal when they receive the link directly from you.
Bonus: There is a relatively new ‘DM Me’ sticker you can use on your stories! Add this interactive sticker so your followers can easily tap to reply. Note that if you do not have access to this sticker, you may need to update your app.
Create a poll
Share your content and then create a poll that asks people if they want to be sent the link. All you have to do is check who said ‘yes’ to your poll and you can follow up with a link sent via direct message in the Instagram app.
Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.Download the templates now!
Want to keep growing your following so that you can get access to the swipe up feature even sooner?
Make sure you’re:
Here are more of our top tips for growing your Instagram followers organically.
Instagram swipe up examples
Brands all over the world are using the Instagram swipe up feature in creative ways. Here are a few examples of the feature in action to get you inspired.
That’s it! You’re ready to start using the Instagram swipe up feature to further engage your followers, increase sales and build deeper relationships.
Ready to start adding links to your Instagram Stories? Use Hootsuite to manage all your social networks (and schedule posts) from a single dashboard.
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October 19, 2020 at 04:27PM
Who regulates social media?
Social media platforms have repeatedly found themselves in the United States government’s crosshairs over the last few years, as it has been progressively revealed just how much power they really wield, and to what purposes they’ve chosen to wield it. But unlike, say, a firearm or drug manufacturer, there is no designated authority who says what these platforms can and can’t do. So who regulates them? You might say everyone and no one.
Now, it must be made clear at the outset that these companies are by no means “unregulated,” in that no legal business in this country is unregulated. For instance Facebook, certainly a social media company, received a record $5 billion fine last year for failure to comply with rules set by the FTC. But not because the company violated its social media regulations — there aren’t any.
Facebook and others are bound by the same rules that most companies must follow, such as generally agreed-upon definitions of fair business practices, truth in advertising, and so on. But industries like medicine, energy, alcohol, and automotive have additional rules, indeed entire agencies, specific to them; Not so social media companies.
I say “social media” rather than “tech” because the latter is much too broad a concept to have a single regulator. Although Google and Amazon (and Airbnb, and Uber, and so on) need new regulation as well, they may require a different specialist, like an algorithmic accountability office or online retail antitrust commission. (Inasmuch as tech companies act within regulated industries, such as Google in broadband, they are already regulated as such.)
Social media can roughly defined as platforms where people sign up to communicate and share messages and media, and that’s quite broad enough already without adding in things like ad marketplaces, competition quashing and other serious issues.
Who, then, regulates these social media companies? For the purposes of the U.S., there are four main directions from which meaningful limitations or policing may emerge, but each one has serious limitations, and none was actually created for the task.
1. Federal regulators
The Federal Communications Commission and Federal Trade Commission are what people tend to think of when “social media” and “regulation” are used in a sentence together. But one is a specialist — not the right kind, unfortunately — and the other a generalist.
The FCC, unsurprisingly, is primarily concerned with communication, but due to the laws that created it and grant it authority, it has almost no authority over what is being communicated. The sabotage of net neutrality has complicated this somewhat, but even the faction of the Commission dedicated to the backwards stance adopted during this administration has not argued that the messages and media you post are subject to their authority. They have indeed called for regulation of social media and big tech — but are for the most part unwilling and unable to do so themselves.
The Commission’s mandate is explicitly the cultivation of a robust and equitable communications infrastructure, which these days primarily means fixed and mobile broadband (though increasingly satellite services as well). The applications and businesses that use that broadband, though they may be affected by the FCC’s decisions, are generally speaking none of the agency’s business, and it has repeatedly said so.
The only potentially relevant exception is the much-discussed Section 230 of the Communications Decency Act (an amendment to the sprawling Communications Act), which waives liability for companies when illegal content is posted to their platforms, as long as those companies make a “good faith” effort to remove it in accordance with the law.
But this part of the law doesn’t actually grant the FCC authority over those companies or define good faith, and there’s an enormous risk of stepping into unconstitutional territory, because a government agency telling a company what content it must keep up or take down runs full speed into the First Amendment. That’s why although many think Section 230 ought to be revisited, few take Trump’s feeble executive actions along these lines seriously.
The agency did announce that it will be reviewing the prevailing interpretation of Section 230, but until there is some kind of established statutory authority or Congress-mandated mission for the FCC to look into social media companies, it simply can’t.
The FTC is a different story. As watchdog over business practices at large, it has a similar responsibility towards Twitter as it does towards Nabisco. It doesn’t have rules about what a social media company can or can’t do any more than it has rules about how many flavors of Cheez-It there should be. (There are industry-specific “guidelines” but these are more advisory about how general rules have been interpreted.)
On the other hand, the FTC is very much the force that comes into play should Facebook misrepresent how it shares user data, or Nabisco overstate the amount of real cheese in its crackers. The agency’s most relevant responsibility to the social media world is that of enforcing the truthfulness of material claims.
You can thank the FTC for the now-familiar, carefully worded statements that avoid any real claims or responsibilities: “We take security very seriously” and “we think we have the best method” and that sort of thing — so pretty much everything that Mark Zuckerberg says. Companies and executives are trained to do this to avoid tangling with the FTC: “Taking security seriously” isn’t enforceable, but saying “user data is never shared” certainly is.
In some cases this can still have an effect, as in the $5 billion fine recently dropped into Facebook’s lap (though for many reasons that was actually not very consequential). It’s important to understand that the fine was for breaking binding promises the company had made — not for violating some kind of social-media-specific regulations, because again, there really aren’t any.
The last point worth noting is that the FTC is a reactive agency. Although it certainly has guidelines on the limits of legal behavior, it doesn’t have rules that when violated result in a statutory fine or charges. Instead, complaints filter up through its many reporting systems and it builds a case against a company, often with the help of the Justice Department. That makes it slow to respond compared with the lightning-fast tech industry, and the companies or victims involved may have moved beyond the point of crisis while a complaint is being formalized there. Equifax’s historic breach and minimal consequences are an instructive case:
So: While the FCC and FTC do provide important guardrails for the social media industry, it would not be accurate to say they are its regulators.
2. State legislators
States are increasingly battlegrounds for the frontiers of tech, including social media companies. This is likely due to frustration with partisan gridlock in Congress that has left serious problems unaddressed for years or decades. Two good examples of states that lost their patience are California’s new privacy rules and Illinois’s Biometric Information Privacy Act (BIPA).
The California Consumer Privacy Act (CCPA) was arguably born out the ashes of other attempts at a national level to make companies more transparent about their data collection policies, like the ill-fated Broadband Privacy Act.
Californian officials decided that if the feds weren’t going to step up, there was no reason the state shouldn’t at least look after its own. By convention, state laws that offer consumer protections are generally given priority over weaker federal laws — this is so a state isn’t prohibited from taking measures for their citizens’ safety while the slower machinery of Congress grinds along.
The resulting law, very briefly stated, creates formal requirements for disclosures of data collection, methods for opting out of them, and also grants authority for enforcing those laws. The rules may seem like common sense when you read them, but they’re pretty far out there compared to the relative freedom tech and social media companies enjoyed previously. Unsurprisingly, they have vocally opposed the CCPA.
BIPA has a somewhat similar origin, in that a particularly far-sighted state legislature created a set of rules in 2008 limiting companies’ collection and use of biometric data like fingerprints and facial recognition. It has proven to be a huge thorn in the side of Facebook, Microsoft, Amazon, Google, and others that have taken for granted the ability to analyze a user’s biological metrics and use them for pretty much whatever they want.
Many lawsuits have been filed alleging violations of BIPA, and while few have produced notable punishments like this one, they have been invaluable in forcing the companies to admit on the record exactly what they’re doing, and how. Sometimes it’s quite surprising! The optics are terrible, and tech companies have lobbied (fortunately, with little success) to have the law replaced or weakened.
What’s crucially important about both of these laws is that they force companies to, in essence, choose between universally meeting a new, higher standard for something like privacy, or establishing a tiered system whereby some users get more privacy than others. The thing about the latter choice is that once people learn that users in Illinois and California are getting “special treatment,” they start asking why Mainers or Puerto Ricans aren’t getting it as well.
In this way state laws exert outsize influence, forcing companies to make changes nationally or globally because of decisions that technically only apply to a small subset of their users. You may think of these states as being activists (especially if their attorneys general are proactive), or simply ahead of the curve, but either way they are making their mark.
This is not ideal, however, because taken to the extreme, it produces a patchwork of state laws created by local authorities that may conflict with one another or embody different priorities. That, at least, is the doomsday scenario predicted almost universally by companies in a position to lose out.
State laws act as a test bed for new policies, but tend to only emerge when movement at the federal level is too slow. Although they may hit the bullseye now and again, like with BIPA, it would be unwise to rely on a single state or any combination among them to miraculously produce, like so many simian legislators banging on typewriters, a comprehensive regulatory structure for social media. Unfortunately, that leads us to Congress.
What can be said about the ineffectiveness of Congress that has not already been said, again and again? Even in the best of times few would trust these people to establish reasonable, clear rules that reflect reality. Congress simply is not the right tool for the job, because of its stubborn and willful ignorance on almost all issues of technology and social media, its countless conflicts of interest, and its painful sluggishness — sorry, deliberation — in actually writing and passing any bills, let alone good ones.
Companies oppose state laws like the CCPA while calling for national rules because they know that it will take forever and there’s more opportunity to get their finger in the pie before it’s baked. National rules, in addition to coming far too late, are much more likely also be watered down and riddled with loopholes by industry lobbyists. (This is indicative of the influence these companies wield over their own regulation, but it’s hardly official.)
But Congress isn’t a total loss. In moments of clarity it has established expert agencies like those in the first item, which have Congressional oversight but are otherwise independent, empowered to make rules, and kept technically — if somewhat limply — nonpartisan.
Unfortunately, the question of social media regulation is too recent for Congress to have empowered a specialist agency to address it. Social media companies don’t fit neatly into any of the categories that existing specialists regulate, something that is plainly evident by the present attempt to stretch Section 230 beyond the breaking point just to put someone on the beat.
Laws at the federal level are not to be relied on for regulation of this fast-moving industry, as the current state of things shows more than adequately. And until a dedicated expert agency or something like it is formed, it’s unlikely that anything spawned on Capitol Hill will do much to hold back the Facebooks of the world.
4. European regulators
Of course, however central it considers itself to be, the U.S. is only a part of a global ecosystem of various and shifting priorities, leaders, and legal systems. But in a sort of inside-out version of state laws punching above their weight, laws that affect a huge part of the world except the U.S. can still have a major effect on how companies operate here.
The most obvious example is the General Data Protection Regulation or GDPR, a set of rules, or rather augmentation of existing rules dating to 1995, that has begun to change the way some social media companies do business.
But this is only the latest step in a fantastically complex, decades-long process that must harmonize the national laws and needs of the E.U. member states in order to provide the clout it needs to compel adherence to the international rules. Red tape seldom bothers tech companies, which rely on bottomless pockets to plow through or in-born agility to dance away.
Although the tortoise may eventually in this case overtake the hare in some ways, at present the GDPR’s primary hindrance is not merely the complexity of its rules, but the lack of decisive enforcement of them. Each country’s Data Protection Agency acts as a node in a network that must reach consensus in order to bring the hammer down, a process that grinds slow and exceedingly fine.
When the blow finally lands, though, it may be a heavy one, outlawing entire practices at an industry-wide level rather than simply extracting pecuniary penalties these immensely rich entities can shrug off. There is space for optimism as cases escalate and involve heavy hitters like antitrust laws in efforts that grow to encompass the entire “big tech” ecosystem.
The rich tapestry of European regulations is really too complex of a topic to address here in the detail it deserves, and also reaches beyond the question of who exactly regulates social media. Europe’s role in that question of, if you will, speaking slowly and carrying a big stick promises to produce results on a grand scale, but for the purposes of this article it cannot really be considered an effective policing body.
(TechCrunch’s E.U. regulatory maven Natasha Lomas contributed to this section.)
5. No one? Really?
As you can see, the regulatory ecosystem in which social media swims is more or less free of predators. The most dangerous are the small, agile ones — state legislatures — that can take a bite before the platforms have had a chance to brace for it. The other regulators are either too slow, too compromised, or too involved (or some combination of the three) to pose a real threat. For this reason it may be necessary to introduce a new, but familiar, species: the expert agency.
As noted above, the FCC is the most familiar example of one of these, though its role is so fragmented that one could be forgiven for forgetting that it was originally created to ensure the integrity of the telephone and telegraph system. Why, then, is it the expert agency for orbital debris? That’s a story for another time.
What is clearly needed is the establishment of an independent expert agency or commission in the U.S., at the federal level, that has statutory authority to create and enforce rules pertaining to the handling of consumer data by social media platforms.
Like the FCC (and somewhat like the E.U.’s DPAs), this should be officially nonpartisan — though like the FCC it will almost certainly vacillate in its allegiance — and should have specific mandates on what it can and can’t do. For instance, it would be improper and unconstitutional for such an agency to say this or that topic of speech should be disallowed from Facebook or Twitter. But it would be able to say that companies need to have a reasonable and accessible definition of the speech they forbid, and likewise a process for auditing and contesting takedowns. (The details of how such an agency would be formed and shaped is well beyond the scope of this article.)
Even the likes of the FAA lags behind industry changes, such as the upsurge in drones that necessitated a hasty revisit of existing rules, or the huge increase in commercial space launches. But that’s a feature, not a bug. These agencies are designed not to act unilaterally based on the wisdom and experience of their leaders, but are required to perform or solicit research, consult with the public and industry alike, and create evidence-based policies involving, or at least addressing, a minimum of sufficiently objective data.
Sure, that didn’t really work with net neutrality, but I think you’ll find that industries have been unwilling to capitalize on this temporary abdication of authority by the FCC because they see that the Commission’s current makeup is fighting a losing battle against voluminous evidence, public opinion, and common sense. They see the writing on the wall and understand that under this system it can no longer be ignored.
With an analogous authority for social media, the evidence could be made public, the intentions for regulation plain, and the shareholders — that is to say, users — could make their opinions known in a public forum that isn’t owned and operated by the very companies they aim to rein in.
Without such an authority these companies and their activities — the scope of which we have only the faintest clue to — will remain in a blissful limbo, picking and choosing by which rules to abide and against which to fulminate and lobby. We must help them decide, and weigh our own priorities against theirs. They have already abused the naive trust of their users across the globe — perhaps it’s time we asked them to trust us for once.
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October 19, 2020 at 03:56PM
How TrueDialog Helps Higher Education Institutions Communicate With Students During Crises
TrueDialog’s SMS solutions uphold clear communications at colleges and universities, even during a global pandemic.
COVID-19 is the biggest crisis that the education sector has seen in a long time. No one could have prepared for the mass closure of campuses across the United States and around the world. Now, as colleges and universities are delivering classes and learning materials online, it’s more important than ever that these establishments have solid communication infrastructures in place. When teaching staff can keep in touch with students effectively during a crisis, they can help reduce isolation and minimize academic disruption.
Texting is an essential avenue of communication for students, particularly during times of crisis. As a leading provider of text messaging solutions, TrueDialog offers enterprise-grade SMS systems that connect staff and students not only during this turbulent time but also throughout regular day-to-day college life. Education institutions use TrueDialog to facilitate easy correspondence and incorporate all communication channels in one easy-to-use system.
TrueDialog recommends that higher education institutions create text messaging plans to enable seamless communication with students, both during lockdown and when students return to campus. Here’s how you can use TrueDialog’s SMS solutions to plan a text messaging strategy that will keep all students in the loop during a crisis or otherwise.
Creating a Text Messaging Plan
Before texting students, it’s important to plan how your college or university will use your SMS system during a crisis. TrueDialog recommends putting together a communications framework that identifies which groups of students need to receive messages and at which times. This timing is especially important during a crisis.
You can operate a frictionless texting procedure by creating templates in a calendar format so that you have a clear list of timetabled updates to send. You can then segment your contact list so that you’re only sending valuable messages to each student and meeting their individual needs. Once you’ve planned text updates and notifications for upcoming dates, it will be much easier to thread in additional updates when new circumstances come to light.
You’ll need to promote your text communications so that students know that the system is available and can sign up. Tell students how they’ll benefit from the text messaging plan on your social media platforms, in emails, on your website, and in voicemail greetings. Be sure to follow the text messaging regulations set by the TCPA so that you don’t breach any personal data legislation. If you’ll only be sending emergency messages, you need students to disclose only their phone numbers. However, if you’d like to tie promotional texts into your SMS plan, you’ll need to obtain explicit consent from students first.
TrueDialog’s One-Way and Two-Way SMS Communications
TrueDialog offers a one-way SMS system for education establishments that need to send mass notifications and a two-way SMS system for establishments that need to engage in text conversations with students. The system that your institution needs might vary during a crisis.
If you’ll be sending one-way text notifications, use a short-code phone number and a keyword to make opt-ins easy. Short codes have five or six digits and are used for mass communications. If you use a long code to send mass messages, you’ll risk mobile carriers marking your messages as spam and potentially blocking your texts.
Examples of one-way mass messages include texts notifying students of exam dates, assignment due dates, online class schedules, learning resources, virtual event reminders, motivational messages, admissions registration reminders, financial aid reminders, new program announcements, school closure updates, emergency alerts, quarantine tips, and COVID-19 case updates.
Meanwhile, if you’ll be engaging in two-way conversations, you’ll need to use a long-code phone number. These 10-digit codes aren’t suitable for sending mass messages but are perfect for one-to-one correspondence. Colleges and universities can use long codes to text individual students and get quicker responses than they would likely get through email. It’s important to include all two-way conversations in the text messaging plan so that administrators know which students they are responsible for communicating with. A consistent texting system ensures that each student has a single point of contact for each conversation, which avoids confusion and builds trust. You can also set up autoresponders so that students know when to expect responses from each member of staff.
Examples of two-way messages include texts discussing general questions about schedules, online class availability, and office hours; counselor questions about selecting classes for the next semester, obtaining financial aid, and securing career opportunities; and class-specific questions about particular topics, assignments, or exams.
Improving Communication With TrueDialog
Colleges and universities are expected to reopen in the fall when they will hopefully return to a new normal. The virus may be temporary, but the need for consistent communication is permanent. Higher education institutions are under immense pressure to adopt advanced communication systems under lockdown, and these solutions will remain pivotal when schools return to classroom settings. Clear communication is vital now and into the future.
Schedule a TrueDialog demo with a higher education SMS expert or start your free trial at www.truedialog.com.
The post How TrueDialog Helps Higher Education Institutions Communicate With Students During Crises appeared first on Social Media Explorer.
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October 19, 2020 at 03:30PM
How to Get More Instagram Traffic
Want to drive more traffic to your site from Instagram? Are you using all of the options available on Instagram? In this article, you’ll discover four places to drop your links on Instagram and discover pro tips and tricks to optimize your links for clicks. You’ll also find a valuable hack to bypass the link […]
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October 19, 2020 at 05:01AM