How A Personal Finance Blog Can Create Content To Help Their Readers And Build Website Traffic

How A Personal Finance Blog Can Create Content To Help Their Readers And Build Website Traffic

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The world of personal finance is vast ranging from mortgages to the immense variety of investing strategies. A personal finance blog can attract quite a bit of traffic with the right type of content being produced regularly. The same old generic content is not going to draw people to the site especially if a catchy title doesn’t deliver in terms of a great piece of content. The right amount of traffic can make it quite easy to monetize a blog with ads as well as sponsored posts among other opportunities. The ability to build a blog and earn a living off of it allows quite a bit of freedom for a blogger to work anywhere in the world. The following are tips to help a personal finance blog create useful content for readers as well as build a decent average number of blog visitors per week. 

Provide Actionable Tips

Providing actionable tips like that of picking up a freelance job or side gig to knock out debt more efficiently is a perfect example. Finding great loans like LoanMart provides is another sample of advice that can make a huge difference in a person’s financial health. Putting together lists of tips for those people wanting to save, invest, and pay off debt can create loyal readers. Readers are likely to read for years if the advice of the blog helped them retire earlier, get rid of a nagging debt, or increase their quality of life through increased income. Even topics like the psychology of debt can be important as it might cause a reader to be more proactive understanding how it can impact their mental health. 

Answer Specific Questions 

Doing a certain day of the week where reader questions are answered specifically can be a huge deal. Answer 20 to 30 questions will help create a sense of community among the readers as they will see most people have similar or identical problems they encounter from time to time. Providing examples of the other contributors’ problems they might have had can allow a sense of rapport to be built. Most people have to learn about financial topics if their parents did not teach them as there are no classes in school prepping you for certain topics. 

Allow Readers To Contribute

Readers contributing to the blog should not be an excuse to allow poor quality content. This does provide some relief on those running the blog if a reader contributes monthly with an article that attracts decent numbers in terms of social shares as well as traffic. Readers can also do a great job of providing content ideas that they would like to see created or expanded on. Asking the readers then looking for topics mentioned multiple times can help create a portion of the company blog’s editorial calendar. Allowing the owner of another blog to contribute can provide a backlink as well as expand exposure to the audience of the other blog if they allow you to contribute to their blog in return. 

A Podcast With Reader Questions Can Help Fill Out An Hour

There are some personal finance topics that are immensely complex and can be tough to understand in a long article. Podcasts allow listeners to get in-depth explanations that can hold their attention far better than text would. People are turning to podcasts as their new favorite content to listen to on a way to work. A personal finance podcast that garners a following will only expand the blogs traffic overall. Stay true to the blog’s brand on the podcast and do not give bad advice due to a sponsor asking for an endorsement of the financial products/services. 

The building of a successful personal finance blog begins with the content. Take time to create a strategy around what readers want to see as well as what data collected dictates. Google Analytics will be a huge help with this but take a look at other tools that provide data on the success of pieces of content.

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September 4, 2019 at 09:32AM