Top Digital Marketing Trends For 2020
Digital advertising is evolving each day with advances in technology and increased demands from consumers. Marketing techniques that may have worked a few years ago are no longer viable and could hurt a brand more than help boost awareness. Businesses have to constantly stay up to date with the new digital marketing trends to remain ahead of their competition and keep up with constant search algorithm updates. The companies thatembrace innovation are the ones that disrupt the world of advertising and are the ones seeing the biggest gains. Below are some important digital marketing trends businesses should implement in 2020 to increase revenue and reach a broader digital marketplace.
“Authenticity is ignored by most SEO agencies,” states Dan ODonnell, owner of Crevand SEO, a New Hampshire search optimization agency. “Cookie-cutter approaches or pre-packaged marketing plans just don’t work anymore. Consumers are demanding more from brands.”
Chatbots can easily be integrated into applications, websites and social media platforms. Many brands also use chatbot technology to gather data from the web to be used for implementing better marketing strategies based on demographic data.
3. Social Media Is Taking Over
One aspect of voice search that poses problems for marketers is that voice-search technology returns a single result for each query. Search engines return multiple results for each search query and consumers have the ability to quickly glance at numerous results and select one of many options. A number three ranking position in a search engine results page generates site traffic. With voice search returning only a single result, a brand must be in the top position to gain any attention.Consumers are content letting a computer make their selection for them and diminish their power to make their own decisions.
All of the branding, marketing, and industry positioning goes out the window if the voice search algorithm does not select a particular brand first. Based on multiple variables, some of which are reviews, pricing, product return rates, purchase history and click through percentages, a computer delivers the best option to a consumer. But what if the variables the algorithm uses are not the same variables that a consumer uses to rate products or services?
As technological advancements continue to shape the digital marketing industry it will require businesses to be more creative in their approach to reaching consumers and demand a much larger effort of grasping changes in user-behavior on marketing platforms.
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November 25, 2019 at 10:08PM