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How to Increase the Average Order Value on Your Ecommerce Store https://ift.tt/2CDuwuH As an ecommerce shop, you always need to come up with new ways to increase your revenue. But with that said, it’s a common misconception that you need to find new customers to generate more sales. That’s simply not the case. In fact, there are plenty of ways to increase revenue without acquiring new customers. Rather than trying to get more transactions on your ecommerce site, you should be focusing on tactics that increase the amount of each transaction. Don’t get me wrong. Obviously, new customers and more transactions are great news for your business. But it’s not the only way to make more money. What’s the average order value on your platform? This is a metric that you should be tracking at all times. If you’re unfamiliar with average order value, abbreviated as AOV, it’s really easy to calculate. Tactics that improve your AOV work for new customers and existing customers alike. It’s all about how you display information on your website. I know what some of you might be thinking. Your current average order value is adequate. Do you really need to make any changes? Absolutely. When it comes to what’s acceptable as an AOV, the sky’s the limit. Don’t settle for anything less. There is always room for improvement. Use this guide as a reference for increasing your AOV. Once you apply these strategies, your ecommerce revenue will increase as a result. Set a minimum for free deliveryFree delivery has a major impact on ecommerce conversions. In fact, 60% of consumers will abandon their shopping carts during the checkout process if they’re presented with extra costs, like shipping. So I’m definitely a big advocate of not placing those shipping costs on your customers. But with that said, you don’t need to offer free shipping for every order. Here’s what I mean. At the end of the day, someone has to pay for the shipping. It’s either going to be you or the customer. So those shipping costs should be included in the base cost of your products. That way, shipping is perceived as free to the customer, but you’ll still be able to cover those costs with their purchase. If you want to increase the average order value, set a minimum purchase amount for free shipping eligibility. REI uses this strategy on their website. Take a look at this shopping cart. The total cost of the of the cart is $22. But this total isn’t enough to be eligible for free shipping. REI reminds their customers in two places on this page that they ship orders over $50 for free. As a result, people will be more inclined to add additional items to their cart. Why pay for shipping if they don’t have to? Assuming the customer in this scenario takes the bait, REI was able to increase the purchase amount of this transaction by more than double the initial value. Upsell on the checkout pageThe most successful ecommerce shops find ways to upsell their customers right before they finalize the purchase process. However, you need to be careful if you decide to implement this strategy. Here’s why. Upsells shouldn’t take away from the initial purchase intent. By the time your customers reach your checkout page, they already added items to their cart and want to convert. Don’t let your upsell be a distraction that eventually hinders them from completing the purchase process. The buying process needs to be as fluid as possible with minimal friction. So don’t make the upsell be an extra step. Let me show you a great example of an upsell from Jetties Bracelets that conveys what I’m talking about. Based on what the customer added to their shopping cart, the website automatically generated an upsell of other items that are frequently purchased together. If the customer wants to add these upsells to their cart, all they need to do is click one button. This takes the value of this order from $9 to $27. As you can see, a simple upsell on the checkout page can triple the order amount. Just make sure that it isn’t too distracting or forced upon the customer. You still want them to convert, even if they don’t go for the upsell. Offer package discountsBundle or package discounts provide an incentive for customers to spend more money. The concept behind this tactic is simple. You can generate more profits by focusing on your pricing strategy. Most pricing models make it more expensive to buy a singular item. But if the customer is willing to buy higher quantities of that item, they’ll receive a discount depending on how much they’re willing to spend. It’s the basic strategy behind “buying in bulk,” which is common for B2B companies. However, you can apply the same method to your B2C ecommerce shop. Customers shouldn’t have to buy thousands of an item to get a quantity discount. Look at how MeUndies accomplishes this. They use this strategy all over their ecommerce site. For starters, they advertise that customers can save up to 35% off items by purchasing packs. Then, if you look at their navigation menu, “packs” is one of the five options for segmenting products. They reinforce these discounts when a customer clicks on a pack to purchase. For this pack of underwear, MeUndies offers a discount for buying three as opposed to just one. However, if they buy a 6-pack, the cost per pair goes down even less. Customers will benefit from additional savings if they buy a 10-pack. The price of one pair of underwear is $20. But if they buy a 10-pack, it’s $15 per pair. This strategy encourages people to spend more money because it makes them feel like they’re getting a better value. Customers can get a 25% discount by spending more money. As a result, you’ll benefit from getting a higher average order value. Include a gift wrap optionAnother way to increase the AOV of your ecommerce shop is by enhancing the value of your products. What can you do to make your products more valuable? One strategy that I like is the gift wrap option. During the holidays, 82% of shoppers plan to buy gifts online. But holidays aren’t the only time of the year when people buy gifts. People get gifts for birthdays, weddings, graduations, and retirements, as well as other milestones and accomplishments. So your gift wrapping feature should be available 365 days per year. Look at how Target uses this strategy on their ecommerce store to increase their AOV. On the checkout page, there is an option for shoppers to select if their order includes a gift. If the buyer wants gifts wrapped, it’s going to cost them an additional $5.99 per item. So an order with three gifts adds roughly $18 to the shopping cart. At this point, it’s all about convenience for the customer. Without this option, the customer would have to get the gift sent to their house, then wrap it themselves before delivering it or re-shipping to the final recipient. There is nothing convenient about that. But the gift wrap option eliminates these steps and ultimately improves the customer experience. So they’ll be happy to spend more money. Charge more for personalized itemsLet’s continue talking about ways to enhance the value of whatever you’re selling. If you can figure out how to apply this concept to your business, it can result in a major increase in revenue. That’s because consumers say that they are willing to pay 20% more for personalized products. You need to recognize this fact, and adjust your personalization strategy accordingly. Check out how The Perfume Shop does this on their ecommerce site. They give their customers a chance to get custom engravings on certain bottles. However, this upgrade comes with at an additional cost. But as we saw, customers are willing and able to pay more for customization. It would be unreasonable for them to expect a premium feature like this to be available at no additional cost. Incentivize minimum spending thresholdsWe talked about minimum spending thresholds earlier. Having a minimum order amount for free shipping eligibility is an example of this strategy. But with that said, free shipping isn’t the only way to encourage higher spending with thresholds. You can set up a discount based on spending amounts. Here’s an example from the Rue21 ecommerce website. Customers can take advantage of getting 30% off of their order, which is a significant amount. However, there is a catch. In order to get the 30% discount, they must spend a minimum of $40. This strategy works well because it also has a deadline. As you can see, they have a running clock for when this promotion expires. So customers will feel as though they need to act fast to get this discount before it’s too late. By combining these two strategies, Rue21 is able to increase their conversion rates while increasing their AOV at the same time. Use BOGOHave you heard of BOGO? BOGO stands for “buy one, get one.” It’s up to you to decide how you want to fill in the sentence after that. Buy one, get one free. Buy one, get one half off. You’ve got lots of options to choose from. The reason why BOGO works so well is because psychologically, it encourages people to spend more money. After all, how could they pass on such a good deal? Here’s what I mean. If you have a buy one, get one free sale, then that implies that if someone buys two items, they’ll get two free. If they buy three, they’ll get three free, and so on. Maurices uses this strategy on their website. It’s the first thing that you see when you navigate to their ecommerce homepage. Don’t let BOGO limit your creativity here. You can run other promotions based on the same concept. For example, buy two, get one free would encourage people to spend even more money. Either way, this strategy can help you increase your average order value. Give cash backIf you create a cash back system on your ecommerce site, it gives people an incentive to spend more money. The more money they spend, the more cash back they’ll receive. Ultimately, they’ll benefit from these rewards as much as you will. So it’s a win-win scenario for everyone. The Kohl’s cash system is a great example. For every $25 that a customer spends, they’ll receive $5 in Kohl’s cash. This promotion is valid on their ecommerce shop, as well as in their physical store locations. So for those of you who have brick and mortar shops in addition to your ecommerce platform, you may want to consider a similar structure. Once customers spend money, they receive Kohl’s cash in the form of a coupon. These coupons are automatically stored on their customer profiles. Kohl’s doesn’t have any limit on this spending. So if a customer spends $1,000 on a transaction, they’ll get $200 in Kohl’s cash as a reward. I know what some of you are thinking. If the cash back eventually gets redeemed, wouldn’t it lower your average order value for those future purchases? Not necessarily. It’s unlikely that people will spend only the amount of their reward for those future purchases. Plus, you can set dates for when the cash back can be redeemed, which is what Kohl’s does. So there’s a chance not all of these rewards will even be used. Recommend products to your customers58% of consumers are more likely to buy from online retailers that recommend products based on their purchase history. In addition to their previous purchases, you can also recommend products based on what your customers are browsing for. For this strategy to be effective, it works best if you encourage people to create a customer profile. Then it’s easier for you to monitor their behavior. It’s also effective for those of you who have a mobile app. In fact, personalized recommendations made my list of the top 10 features of a successful mobile commerce app. When you recommend products to your customers, it speaks to them. We talked about this earlier when we discussed upselling. But you don’t need to wait until the customer reaches their shopping cart to offer recommendations. Here’s an example from Sephora’s website. In addition to recommending and showcasing their bestsellers, they also have a “recommended for you section” on their homepage. The items displayed will vary depending on who is browsing. For example, let’s say your ecommerce shop sells sports equipment. One of your customers recently purchased a new set of golf clubs on your website. The next time they visit your site, you could recommend golf balls, tees, golf spikes, and other similar accessories. These recommendations will ultimately help you increase your AOV. Create a loyalty program based on spending tiersLoyal customers spend more money. 82% of consumers are more likely to shop from businesses that offer loyalty programs. Plus, repeat customers spend 67% more money than new customers. That’s why you need to learn how to increase sales by implementing a customer loyalty program. However, there are so many different types of loyalty programs out there. One of my favorite options is to create a program based on spending tiers. This is the best way to get your existing customers to spend more money each time they shop. Here’s a look at the Nordy Club benefits, which is a loyalty program from Nordstrom. As you can see, the benefits get better as customers reach each spending level within a calendar year. These loyalty programs reward your customers that spend the most money. For the most part, people probably won’t spend $500 or $2,000 in one purchase. However, they may be willing to spend an extra $50 or so on each transaction to get them one-step closer to the next rewards tier. By encouraging them to spend more, your average order value will increase. ConclusionWhile new customers are always great for company growth, they are necessarily a requirement for increasing your revenue. Instead of prioritizing customer acquisition, you should focus on strategies that encourage both your existing customers and prospective customers to spend more money on your ecommerce site. The average order value is a metric that you should be tracking. Regardless of your current AOV, I’m confident that you can improve that number. Not sure where to start? Use this guide as a reference. If you implement the strategies that I’ve outlined above, you’ll notice a significant boost in your ecommerce average order value. How is your ecommerce shop taking steps to increase your AOV? 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6 Factors That Improve Your Video Engagement On Social Channels https://ift.tt/2PmdtEa 6 Factors That Improve Your Video Engagement On Social Channels Social channels are a great place for video content to flourish. Around 10 million videos are watched on Snapchat every day. On Youtube, in the same time period, more than 500 million hours of videos are consumed. Over at Facebook, average daily video views go well beyond 8 billion. Instagram also reports that the number of videos produced per day has increased by 4x and time spent watching video on Instagram has gone up by more than 80% year over year. What this means is that the social media audience has a huge appetite for video. So brands know that they can engage more audience using this content format. However, this demand is also leading to 300 hours of Youtube video upload every minute. In fact, more video content is uploaded online in 30 days than the major US television networks have created in 30 years! Almost every social channel is experiencing similar fate making it difficult for marketers to gain exposure with video content. In fact, studies reveal that only 1.2% of videos go viral on Facebook. So what happened to yours? To help you cut through the content noise and boost your video’s performance, we have laid down six pointers. Let’s explore them one by one:
Everyone loves a good story. And that’s not all. Stories also tend to increase the value of the product they are associated with. An eBay listing of spoons paired with a short story attracted 64% higher bids than one without a story. And this storytelling is the key to your online video success, especially social success. On social channels, people are more likely to engage with videos that entertain or resonate or are useful than ones which are simply a sales pitch. So an attention-grabbing story is the first key to unlock social engagement through video. Take cues from Oreo’s video strategy. In their videos, instead of selling the product, they build stories keeping Oreo at the core. Whether you go back to the time when they did an Oreo drone dunk or when they showed consumers how Oreo fits in their everyday life, Oreo has mastered the art of creating engagement through their video content. Key Takeaway: When crafting videos for your audience, focus on weaving the information into a meaningful story. To make the story more compelling, you can use the video subject to reflect qualities of your target consumer persona.
The video engagement is directly related to length. In fact, on social platforms, this effect is a bit amplified because of the content noise. Hubspot found that Instagram videos that received the most comments fell somewhere around 26 seconds. In fact, the same study revealed that the optimal length doesn’t go beyond the 2 minute mark The reason for this can be explained by an important finding by Wistia. When they tested the impact of length on engagement, results showed that there is a significant drop-off in engagement after 2 minutes. But length too can have different meanings on different platforms. For instance, the optimal video length for Twitter falls around 45 seconds but for Youtube it goes up to 2 minutes. Key Takeaway On social channels, users are already interacting with so much video content that hitting the sweet spot in terms of length becomes extremely crucial. So ensure that your video doesn’t exceed the 2 minute mark.
The mode of uploading video on social platforms affects engagement significantly. People are less likely to interact with third party links and more with native formats. This can be attributed to the ease of watching the native video (third party links redirect you to other page) as well as platform’s algorithm working to boost native content. In fact, native videos on Facebook start playing automatically while a Youtube video needs to be tapped on. So it doesn’t come as a surprise that native videos on this platform outperform third party links in terms of reach as well as engagement. Here, native videos get 185% higher interaction rate than non-native ones. Key Takeaway Go for native uploads than sharing links from other sources. Native video upload is a crucial key to unlocking engagement on social media as social channels are boosting native content in their own environment.
Is your video mute-ready? Most social video viewing happens without sound. So having subtitles in your video can enhance your engagement. In fact, 39% of people are more likely to watch a video entirely if it has subtitles in it. Additionally, the completion rate of a video has a huge impact on the sales. If people stick around long enough to watch the full video, they are more likely to take the next step and complete the purchase or heed whichever call to action (CTA) you have at the end. Key Takeaway To ensure that your video gets engagement and that user doesn’t leave the video without understanding the content, make sure to include subtitles in it.
Many social channels operate on hashtags. Take Instagram and Twitter for example. These hashtags are often responsible for giving required visibility to content, including videos. So a factor that has the potential to improve your video engagement on these channels is content that is created around trending topics. Similarly, video engagement can be enhanced on Instagram with the use of hashtags (where you can use up to 30 tags) while on Facebook, hashtags can be helpful but should be used in very limited quantity. These hashtags can help your content go viral especially when they are created around current trends. Key Takeaway Tap into the power of trending topics and relevant hashtags to boost your social engagement.
To drive engagement through video content on social channels, both platform and mobile optimisation is necessary. First let’s explore the platform optimisation factors. Another factor which significantly boosts your social video engagement is mobile optimisation. As per CoSchedule, 91% of social media users are accessing these channels via mobile. So mobile-ready social videos are more of a necessity than an option. In terms of mobile optimisation, other than video length, various other factors count. Like the mode in which video is consumed. For instance, Facebook reported that vertical videos are generating higher watch times and more engagement than traditional horizontal formats. Similarly, short videos perform better than long-form content. Also, subtitles are a key component in mobile optimisation. Key Takeaway When creating social videos, make sure to optimise them keeping your mobile audience in mind – keep them short, include subtitles, and go for vertical mode.
Conclusion Video engagement on social channels is dependent on a number of factors. From video content to quality to mobile optimisation, various factors go into the making of a successful video. The above few factors can significantly contribute to increased video engagement. Do include them in your social video checklist. Social Media via Social Media Explorer https://ift.tt/2onGYog October 24, 2018 at 09:59AM
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How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences https://ift.tt/2SgVo8S Do you want to improve your Facebook ads? Wondering how the Facebook split test audience variable feature can help? In this article, you’ll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns.
What Is the Facebook Split Testing Feature?The Facebook split testing feature lets you become a more data-driven marketer. You can answer important questions about different components of your campaigns, as opposed to just making assumptions. Facebook lets you test five different variables—including ads, delivery optimization, audiences, placement, and multiple variables—so you can see what works best and improve future campaigns. In this article, we’ll look at how to use the audience split test to identify your most profitable audiences. The split testing feature is able to deliver statistically significant data (compared to running a campaign without it) because it divides your audience into random, non-overlapping groups. The randomization helps ensure the test is conducted fairly because other factors won’t skew the results of the group comparison. It also ensures each ad set is given an equal chance in the auction. Note that within a Facebook split test, you can have up to five variations of your test variable (five different ads using the creative split test, five different audiences with the audience split test, or five different placements with the placements split test). Using Facebook’s attribution system, the cost per result of each ad set is calculated and compared. The ad set with the lowest cost per result, such as cost per video view or link click, wins. Facebook then uses the data from the test itself, in addition to thousands of simulations based on it, to give you a confidence level in the results. It’s reported as a percentage and is the likelihood you’d get the same results if you ran the test again. After your test is complete, you’ll get a notification and email containing the results, highlighting the winning test variable. You can use the audience split test when targeting the different types of traffic temperature—cold, warm, and hot—with multiple campaigns at each level of your sales funnel. Here’s how: #1: Find the Most Responsive Audience to Your Content Ads by Split Testing Different Cold AudiencesBefore getting into how to create this Facebook split test, it’s important to understand why it’s best to lead with content and not just rely on sales-based ads to cold audiences. Creating valuable video content is one of the most effective ways to warm up cold audiences, and build awareness of your business and news feed recognition. This, in turn, increases engagement when you finally position a product or service offering. Using the audience split test and the video views objective, you can answer the question of which audience generates the lowest cost per video view. In this example, you’ll create a split test that compares a lookalike audience against a saved audience built from interests because these are the two main types of cold audience. Create Your Campaign and Select the Audience Variable for the Split TestTo create a Facebook split test campaign, click the green Create button in your Ads Manager dashboard. Depending on how you’ve previously created campaigns, either the Guided Creation workflow or Quick Creation workflow will appear. If you see the Guided Creation workflow, click the Switch to Quick Creation button in the upper-right corner of the screen, as shown here: As with any Facebook ad campaign, the first step is to select your campaign objective. Because you’re using video content as the ad, select Video Views from the Campaign Objective drop-down list. Then toggle the Split Test switch on. When you do this, a variable selection box will appear. Select the Audience variable and then choose how many audiences you want to test (between 2 and 5). In this case, you want to test 2 different audiences. Name your ad sets according to the audiences you’re testing. For these two ad sets, use Ad Set 1 Lookalike Audience and Ad Set 1 Saved Interest Audience, respectively. Because you’re only changing the audience variable, the test will use the same ad, so name both ad rows Ad 1. Create Your Ad Sets and Select Your AudiencesNow you’re ready to move to the Ad Set element of the Facebook split test campaign. Here, you’ll create two different ad sets each with their own audience. To navigate to the Ad Set level, click on Ad Sets in the top right of the campaign navigation. Ensure that both of your ad sets are selected. (There should be a checkmark in the box next to each ad set.) Then click Edit to open the edit window. First, you need to set a budget for your campaign. The budget needs to be large enough to ensure your test produces sufficient results to confidently determine a winner. In a bid to prevent people from running inconclusive tests due to low budget, Facebook will give you a suggested budget based on previous tests. If this is your first time running a split test, they’ll give you a mandatory minimum budget instead. Choose either a daily or lifetime budget. I recommend setting a daily budget because Facebook is rolling out the option to continue to run the winning ad set after the test is over. Then decide how you want your budget distributed across the two ad sets. You want a fair test, so select Even Split. The daily budget for each ad set below is £25 per ad set for a total of £50 per day. Next, you need to set your schedule. When creating a Facebook split test in Ads Manager, the schedule must be between 3 and 14 days. The reason Facebook gives you a set range for your test time is that tests shorter than 3 days may produce insufficient data to confidently determine a winner. Tests longer than 14 days may not be an efficient use of budget since a test winner can usually be determined within 14 days. Start with a 7-day timeframe because it will ensure you can gather enough data without unnecessarily wasting budget. Finally, select the checkbox that ends the test early if a winner is found, which will help you save budget. While you’re editing both ad sets together, set your delivery optimization and placements too. Because this is a video views campaign, you want your ads to appear in the Facebook news feed, suggested video section, and the Instagram news feed. Also stick to the suggested 10-second view delivery optimization. Now you’ll edit the ad sets individually to add in the different audiences. Deselect one ad set by unchecking the checkbox. Then navigate to the Audience section of the selected ad set where it says Audience (Variable). Add in your audience and set your demographics. To add a lookalike audience, click in the Custom Audiences field and search for the lookalike you want to use. If you haven’t previously used lookalike audiences, click here for a step-by-step guide to creating different types of lookalike audiences. Next, add the audience for the other ad set. To do this, deselect the ad set that you just edited and select the other ad set. This time, select a saved audience for interests you’re comparing to the lookalike audience. Now that your two ad sets have different audiences, the error message in the top-right corner should disappear. If it doesn’t, go back and check your ad sets individually to make sure that you have a different audience for each. Create the Ad for Your Facebook Split Test CampaignThe final step to creating an audience split test campaign is to create the ad that will be shown to your audiences. The ad itself will remain the same because you can only test one variable at a time. Navigate to the Ad level of the campaign, select both ad sets, and click Edit. In the top right, click 2 Ads. Now at the Ad level with both ads selected, build your ad. Choose the identity, and add the copy and creative. Also ensure the Facebook pixel is toggled on. In this case, you’re split testing audiences at the top of the sales funnel for an Awareness campaign, promoting video content to warm up cold audiences. So choose your video creative from the video library or by uploading it into your ad account if you haven’t used it previously. Then create the copy for the ad. With video content at this stage, keep the copy short and concise, with the aim of encouraging users to watch the video. Next, check the look of your ad in the ad preview panel and review the summary of your split test campaign above that. When you’re happy with your campaign, click on Review & Publish to set your campaign live. #2: Use the Audience Split Test Feature to Target Different Warm and Hot AudiencesNow that we’ve walked through the process of creating an audience split test, apply the same steps to create split test campaigns targeting the two remaining audience temperatures. We’ll look at two examples of how to use the split test feature to target different warm engagement audiences on Facebook and different hot audiences of your website traffic. What’s More Effective at Driving Website Traffic: Page Engagement or Video Custom Audiences?Click Create in your Ads Manager dashboard, but this time, choose the Traffic objective. Toggle the Split Test switch on and select the Audience variable. Name your two ad sets and ads based on your audiences and move to the Ad Set section. Once at the Ad Set level, with both ad sets selected, set your campaign budget, test duration, placements, and delivery optimization. Then deselect one of the ad sets, and in the audience section of the remaining ad, choose your page engagement custom audience. Next, deselect the ad set you’ve just edited and select the other ad set. Then choose your video custom audience from the Custom Audiences field. Finally, select both ad sets, click Edit, and click on Ads to take you to the Ad level. With both ads selected, create your offer ad. If it’s a discount promotion on a particular product, for instance, set the website link to the product page on your website. What Generates the Most Sales: a 30-Day or a 180-Day Website Custom Audience?To create an audience split test that targets two or more different audiences of website traffic, follow the process outlined earlier. But this time at the Ad Set level, select your website custom audiences built from the Facebook pixel. This will allow you to find out which audience is more effective: a smaller, 30-day audience targeting everyone who visits your website or a larger 180-day audience. With this type of campaign, it’s helpful to present testimonials in your ad copy, which build the trust required to get your target audience to come back to your site and convert. ConclusionThe Facebook split testing feature lets you test different audiences against each other to discover which ones deliver the best results based on your campaign goal. By using it throughout your sales funnel, you can target the different audience temperatures and engage with people at different levels of awareness and consideration for your products or services. What do you think? Have you tested audiences with the Facebook split test feature? What types of audiences have you compared? Please share your thoughts in the comments below. More articles about Facebook ads:Social Media via Social Media Examiner https://ift.tt/1LtH18p October 24, 2018 at 05:11AM
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How to Post to IGTV https://ift.tt/2Je1XVE IGTV has been out for a while, but many Instagrammers are still wondering, “what is IGTV?” While some Instagrammers like to think of IGTV as Instagram’s attempt to rival Youtube, IGTV is far more than that. Both a feature on Instagram and its own standalone app, IGTV lets any Instagram user upload long-form videos for vertical viewing. What is IGTV and how do I use it? This vertical streaming is a game-changing innovation that makes it easier for users to watch their favorite brands and influencers from their mobile phones. Interested in expanding your brand with IGTV? Here are the initial four steps to start using the new platform as part of your Instagram marketing strategy.
You can watch and upload videos on the native Instagram app, but influencers and brands that are serious about using IGTV need to create a channel. Start by downloading the app, then signing into Instagram. Do this by going to settings and tapping “create channel”. Much like TV channels, IGTV allows every Instagram user to become their own channel. Though IGTV is a different platform, your followers will transfer from the regular Instagram app to IGTV.
Once the IGTV channel is up, you can start uploading your videos. Navigate to your channel, then tap the avatar. Next, press the “+” icon. This will allow you to upload a new video. You will then be prompted to choose a video that is already on your camera roll. If you already have content created, go ahead and upload it. If you are ready to create content, keep in mind that the videos will be viewed vertically.
While IGTV is all about video content, you still need to create some written content for your videos. When writing the description, you can include links and hashtags. This is an essential step if you hope to expand your audience and make money with IGTV. Be sure to do proper hashtag research to include the right keywords that will help you attract new viewers. Similarly, including relevant links to your store or webpage will ensure that your viewers can find out more about your brand or purchase any products that were included in the video. Once you’ve added your description and a creative title, you’ll need to choose an appropriate cover photo. For the cover photo, you can either create a custom image or use a video thumbnail. Whatever you choose, be sure to pick an image that will catch the attention of your followers.
Once everything is in place, press “post” and that’s it! You’re ready to takeover IGTV with incredible video content. As you start planning for your next videos, be sure to regularly check in on the analytics of your first post. By monitoring the amount of engagement your video on IGTV receives, you’ll be able to better determine what type of videos your followers respond to. As an extension of Instagram and a standalone app, IGTV promises to be an exciting addition for influencers and brands willing to create exclusive content for the app. As you get used to the app, challenge yourself to make more engaging and higher-quality videos. While IGTV is more laid back than other video sharing platforms, quality content is always key. Some of your followers are probably still be asking “what is IGTV and how do I use it?” so make sure you stay ahead of the game! Social Media via Social Media Explorer https://ift.tt/2onGYog October 23, 2018 at 05:15PM
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Envoy raises $43 million to digitize your office https://ift.tt/2PkLmoA The office might not seem like an area in desperate need of disruption, but Envoy — a Silicon Valley company used to sign in over 100,000 visitors at offices across the world each day; and a TechCrunch SF office neighbor! — has raised $43 million to do just that. The company started life five years digitizing the sign-in book with a simple iPad-based approach, and it has moved on to office deliveries with an automated system that simply involves scanning a barcode. In both cases, alerts are routed directly to the person collecting the goods or visitor using an app. The concept is simple: no more pen and paper, no calls or prompts, everything goes digital. The result is an easier life for office workers and more efficiency for front desk staff, who have more time for important items. A basic version of Envoy is available for free, but the feature-rich options include two-tiered plans ($99/$249 per month) and bespoke packages for more advanced integrations. This new Series B capital takes Envoy to $59.5 million raised to date. The round was led by Menlo Ventures with participation from existing backers Initialized Capital and Andreessen Horowitz. Envoy’s previous round was a $15 million Series A in 2015, and its seed investors include Marc Benioff as well as Initialized Capital partners Gary Tan and Alexis Ohanian. Envoy has certainly expanded since that first $1.5 million seed deal. CEO and founder Larry Gadea, who spent four years at Google after joining at 19 and later worked for Twitter, told TechCrunch in an interview that its customer base spans 72 countries. Over 32 million visitors have been signed in to date and Gadea is particularly proud that 80 percent of its 10,000 daily companies — which includes well-known names like Yelp, Mailchimp and Rakuten — are based outside of Silicon Valley. That, he rightly asserts, is evidence that the issue isn’t just a Silicon Valley/first world problem like so many ideas spun out of The Valley can be. “The growth has been absolutely nuts. It’s a very viral product… people see it, use it and then take it back to their company,” Gadea, who joined Google from high school in Canada, explained. “The majority of our deals happening through inbound.” Organic growth is a good start, but $43 million is a lot of money and it’ll be used to go push things further still and expand the Envoy team which is currently at around 100 people. You can expect more new office digitizations from the company since its ultimate goal is to make the entire office smarter. That could include products like meeting room booking and other small pieces which, when put together, Gadea hopes will allow workers to concentrate on their work not unnecessary admin. Just as Envoy has done with front desk staff. “We’re known for the front desk and sign-in but where I think it’s really interesting, and where our future is, is that the rest of the office is just so broken,” he explained. “There’s so much low-hanging fruit we can go after.” Gadea explained a little more in an Envoy blog post announcing the new round:
The ultimate vision is a kind of ‘office OS’ platform that other companies can build off. Gadea compares the potential impact to what Nest has done to the home with its smart products, which started with the thermostat. Gadea is still working on a name for the platform, and he isn’t saying exactly what features it might include. Certainly, now that there’s an additional $43 million in the kitty, expectations for what might (first) appear to be a modest proposal for the front desk have been raised. Social Media via Twitter – TechCrunch https://techcrunch.com October 23, 2018 at 12:29PM Titanic II will set sail in 2022 and it's going over on Twitter about as well as you'd expect10/23/2018
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Titanic II will set sail in 2022 and it's going over on Twitter about as well as you'd expect https://ift.tt/2EHMpLz Titanic II will set sail in 2022 and it's going over on Twitter about as well as you'd expect
By Chloe Bryan
Titanic II, a replica of the original Titanic, will make its first voyage in 2022. It will have room for 2,400 passengers and 900 crew members, just like the original Titanic. Also, it will trace the precise route of the original ship. What could go wrong? If this idea seems flatly stupid to you, you're not alone. (We might as well recreate the Hindenburg.) But, like most stupid ideas, it caused people on Twitter to make some good jokes, particularly in response to tweets from TIME and USA Today about the announcement.
Titanic II will have a slightly more difficult task than its predecessor. It will begin its journey in Dubai, then travel to Southampton, U.K. — the starting point for its copycat journey to New York. So far, we're not sure when tickets will be available, nor how much they'll cost. What, did you want one? Oh my god. You sucker. We assume they'll at least up the lifeboat count? Social Media via Mashable https://ift.tt/2DCFv97 October 23, 2018 at 10:53AM
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The Complete Guide to Using LinkedIn Hashtags https://ift.tt/2ytGunE LinkedIn hashtags were introduced in 2018. And while you may already be familiar with Instagram hashtags and Twitter hashtags, LinkedInâs hashtag terrain is a little different from the other social networks. Just like Twitter or Instagram, a LinkedIn hashtag is any combination of letters, numbers, or emoji that follow the # symbol. #FunFact: the technical term for a hashtag is octothorp. Using hashtags on LinkedIn will make your content more discoverable and help you connect with members that may be interested in your company. But, since LinkedIn is a professional platform, itâs important to keep hashtags work appropriate. Hashtags that are trending on other sites arenât always a good fit for LinkedIn, especially #CareerEndingTwitterTypos, #WhyIQuit, and other memes that are unlikely to fly with your superiors. This guide will cover hashtag basics, delve into specific tips and tricks for using hashtags on LinkedIn, and highlight some of the most popular hashtags being used on the platform. Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a weekâs worth of LinkedIn updates in just three minutes. How to use LinkedIn hashtagsWhere can you use hashtags on LinkedIn? In your posts (LinkedIn calls these âupdatesâ) and LinkedIn articles. Adding hashtags to your LinkedIn updates and articles gives them a higher chance of being discovered by LinkedIn members who follow or search for the hashtag youâve used. How to add hashtags to your LinkedIn update:
How to add hashtags to your LinkedIn article
You can also add hashtags to your profile Headline and Summary, but these will function the same way non-tagged keywords do. Instagram only just added hashtag link functionality to bios, so maybe LinkedIn will soon follow suit. 16 LinkedIn hashtag tips and tricks1. Use hashtags with mint copyDonât leave your hashtags hanging. Even if youâre sharing an image or video, hashtags are no substitute for stellar copy. Your posts should always include at least one line of descriptive copy and include a call-to-action. Hashtags can be placed after copy, or embedded within copyâso long as it makes sense to do so. As a best practice, write your copy and then see if certain keywords can be made into hashtags. #Do #not #hashtag #every #word. Not only will this look like spam, thereâs no point in tagging words that arenât important. Always remember the goal of your post, and use hashtags to facilitate them, not compete with them. 2. Include punctuation, but in the right placesLike hashtags elsewhere, Linkedin hashtags can only include letters, numbers and emoji. Any spaces or symbols used within the tag will break the link. That means no apostrophes, commas, exclamation points, or hyphens. Here are some key punctuation doâs and donâts:
3. Donât overdo itThere are no limits to the number of hashtags you can use in a post on LinkedIn. That said, we recommend that you limit each post to a maximum of five hashtags. Otherwise youâll end up sounding like this. Using too many hashtags on LinkedIn could also result in the LinkedIn Algorithm marking your post as spam. 4. Make sure your hashtags are publicIf you run a business profile on LinkedIn, your profile and posts most likely already are public. But it never hurts to check. Simply edit public profile settings settings to Make my public profile visible to everyone. That way your hashtag will be searchable by all of LinkedInâs 562 million membersânot just your personal LinkedIn network. For individual posts, click Post Settings and select Public + Twitter if youâd like to share your post and hashtags on Twitter as well. Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a weekâs worth of LinkedIn updates in just three minutes. Get the free guide right now!5. Find your brandâs nicheThereâs a niche community online for every industry and subject, and they often use specific hashtags. Whether your followers are self-described #avgeeks or #girlswholift, using the right niche hashtag will connect you to an online community thatâs passionate about your industry. Look for industry-specific LinkedIn hashtags here. Make sure to also check Instagram, Twitter, Reddit or other online forums for inspiration. 6. But donât be afraid to use popular hashtags, tooNot everyone is familiar with niche tags, so strike a balance by using popular general hashtags, too. 7. Consider location-based hashtagsMore than 70 percent of LinkedIn users live outside of the United States. If your post or article is about a certain region, or directed at a particular geography, it could be worthwhile to add a destination hashtag. 8. Use LinkedInâs suggested hashtagsLinkedIn will automatically suggested relevant hashtags when you begin to write a post. If they seem like a good fit, include them. But donât add them just for the sake of it. Be deliberate in your hashtag use. 9. Follow hashtags to discover more ideasStart following hashtags relevant to your brand. Posts with the hashtags you decide to follow will show up in your LinkedIn feed. You can also pin your favourites to your homepage. You can start following LinkedIn hashtags in a few ways, but the easiest way is to add it here. A list of the hashtags you follow on LinkedIn can be found from the homepage in the left sidebar under Your communities. Click each hashtag to get a glimpse of how others are using given hashtags. Look to see if members are using additional hashtags that you could be following and using, too. For further inspiration, click Discover more at the bottom of your hashtag list. 10. Identify your most successful postsUse LinkedIn Analytics to identify which of your posts and articles have performed the best. What hashtags did you include? If a certain hashtag is frequently found in your top posts, that one may be a keeper. 11. Use event hashtagsMany professionals use LinkedIn to network before, during, and after industry conferences and events. These days most events have hashtags. Use an event hashtag to signal your companyâs presence or involvementâwhether virtual or in person. Hereâs a #FunFact: The first hashtag ever used (on Twitter) was #barcamp. It was suggested by Chris Messina, the self-described hash godfather for networking at a technology conference series. 12. Make sure your hashtag means what it shouldDodge a LinkedIn Etiquette fail by making sure your hashtag means what you want it to. For instance, Blackberryâs use of #RIMjobs to announce Research in Motion job opportunities might have led to a few awkward job interviews. See also #CLitFest and #hobbitch. The easiest way to make sure your hashtag is safe to use, search the hashtag in question and carefully examine the results. 13. Create a campaign or company hashtagCreate a hashtag to coincide with a brand campaign or recurring company initiative. Here are a few doâs and donâts to consider before you get started:
Brands can also use LinkedIn Elevate to create a company hashtag. The company hashtag can be automatically appended to employee posts, which helps to increase the visibility of your company and tag company-related content. 14. Record your LinkedIn hashtags for future useWhether you use the note app, a Google Doc, or spreadsheet, recording your LinkedIn hashtags is a good idea. You can organize them by category or popularity, and keep track of campaign hashtags or timely hashtags such as #InternationalWomensDay or #EarthDay. Doing this will help you save time in the long run. 15. Know when to @ mentionDonât use a hashtag where it may be better to @ mention. If youâre trying to tag a company or person, tagging them with the @ symbol followed by their name is a better way to get their attention. Plus, that means you can focus on keyword hashtags instead. 16. Donât take hashtag literacy for granted#TFW no one likes your LinkedIn update because they donât know âTFWâ stands for âthat feeling when.â #DYK LinkedInâs demographics skew slightly older than other social media sites? So donât assume everyone in your audience will be familiar with hashtag acronyms like #TFW, #DYK (did you know), #ICYMI (in case you missed it), or others. Stay on tone for your brand and for your audience. #TFW may work on Twitter, but not on LinkedInâs more professional platform. Use LinkedIn Analytics to make sure youâre familiar with your audience demographics. If youâre not sure a hashtag acronym will succeed, run it by someone who matches your audience profile. Popular LinkedIn hashtagsTo see how many people are following a LinkedIn hashtag, enter the tag in the header search bar. The results will show how many members are following the tag. General#Mindfulness #Creativity #Leadership #Innovation #Management #Motivation #Tips #Productivity #Careers #GettingThingsDone Social media and marketing#AdvertisingAndMarketing #Branding #KnowYourSocial #SocialNetworking #SocialMedia #SocialMediaMarketing #SocialMediaAdvertising #DigitalMarketing #ContentMarketing #OnlineAdvertising #Marketing #Sales Small business and entrepreneurship#Business #BusinessInteligence #SmallBusiness #Entrepreneur #Entrepreneurship #SocialEntrpreneurship Women on LinkedIn#WomenInBusiness #WomenOfLinkedIn #WomenInScience #ProfessionalWomen Personal networking tags#Networking #LetsWork #WhatInspiresMe #ONO = Open to new opportunities #PersonalDevelopment #PersonalBranding Manage your brandâs LinkedIn presence the smart wayâuse Hootsuite to schedule updates, target posts, engage with followers, and measure the impact of your efforts. Try it free today. Social Media via Hootsuite Social Media Management https://ift.tt/1LdunxE October 23, 2018 at 08:58AM
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How to Use Instagram Nametags for Marketing https://ift.tt/2yS32h6 Want a quick and easy way for people to find you on Instagram? Have you heard about Instagram Nametags? In this article, you’ll discover how to find and customize your Instagram nametag so people can quickly follow your Instagram account.
What Are Instagram Nametags?Nametags on Instagram are very similar to Snapchat’s snapcodes and Facebook Messenger codes. They’re designed to be scanned quickly, and easily take people to your profile or allow them to follow you. If you’ve tried to grow your Instagram audience by telling people your Instagram username, you’ve likely encountered situations where this becomes an arduous process. The biggest challenge is getting people to spell your name correctly in the search bar on Instagram. If you have underscores, dots, abbreviations, or anything out of the ordinary in your username, the challenge is only magnified. Nametags are an easy solution to this. They allow users to quickly scan your code without having to add or type any information, and immediately have the option to view your profile or follow you. In addition, having your nametag available or on display can be a not-so-subtle trigger to encourage someone to follow you, without you having to specifically ask them to do so. It’s a less pressured interaction with your customers or audience. Here’s how to get started using Instagram nametags. #1: Scan an Instagram NametagYou can scan a nametag two ways. The first way is to go to your Instagram profile, tap on the three-line button in the top-right corner, and choose the Nametag tab. Then tap Scan a Nametag at the bottom of the screen. The second way is to open your Instagram Stories camera, and tap and hold the screen when you’re ready to scan a nametag. This is a significantly faster way to access the scan camera. Once you’ve scanned a nametag, you see a screen that allows you to visit that account’s profile. If you’re not already following that account, a large button is also available to follow that account. If you’re already following the account, the pop-up will let you know this is the case. There is one small challenge if you see someone’s scannable nametag on Instagram or elsewhere: you can’t easily “scan” it while viewing it on your phone. The camera that allows you to scan nametags has to be open, and you can’t open that camera when you’re on another social media platform or elsewhere on your mobile device. The solution is to take a screenshot of the nametag when you come across it. Then go into your Instagram account to access the Stories camera or the nametag camera. If you open your Stories camera, go to the photo or gallery option in the bottom-left corner and tap on the image you just took of the nametag. This will pull the nametag into the camera and automatically scan it for the connection. If you open the Nametag camera via your profile settings, tap the gallery button in the top-right corner of the screen to open your camera roll. Select the screenshot of the nametag you want to scan and the scan process will automatically happen. #2: Find and Customize Your Instagram NametagAll users have access to the Nametags feature on Instagram. You automatically have a nametag set up for your account, but you can customize it. To access your nametag, go to your Instagram profile settings tab (the three-line button in the top-right corner of your profile). From the list of options, select Nametag. There are three options for the background of your nametag—Color, Emoji, or Selfie—all of which are editable for your own preference or branding. To navigate among the three options, tap on the type of background option you want to customize at the top of the screen. Then tap on the screen background to change the color, open the emoji keyboard (to select any emoji), or change the selfie effects. Once you have a background you like, simply tap the “X” to close the window. Your changes are saved automatically. Tip: Be creative and selective with your background options. If you’re choosing from the color gradient backgrounds, select one that aligns with your brand colors. If you’re opting for an emoji background, choose an emoji that’s relevant to your brand. For example, if you’re a photographer, select the camera emoji. If you’re a florist, choose a flower emoji. #3: Share Your Instagram NametagYou can distribute your Instagram nametag a variety of ways, limited only by your creativity. Here are some ways other brands are sharing their nametags. Display Your Nametag Prominently in Your StoreChocolate Johnny runs Perfection Chocolates in Australia and the @perfectionchocolates Instagram account. He has been a big fan of snapcodes and is now including Instagram nametags in his store. A simple card placement throughout the store and on the display cases makes it easy for customers to follow him. In these situations, customers are already in his store, talking to him or the other employees, and enjoying the products. They’re highly likely to want to follow him on Instagram, given the relationship building that’s already happening in the store. Share Your Nametag at EventsYou can also display your nametag at trade shows and expos. Many times, you’re promoting your business to potential customers at these events. Providing them with an opportunity to connect with you on Instagram before they leave can increase the chances of conversions and sales after the event has ended. And it’s not a business card that gets lost in the bottom of a bag or ends up in the trash when they get home. Emily at Lone Mountain Farms recently did this for an expo she attended. She printed out cards with her nametag for @lonemountainfarms, customized with a fun farmer emoji, to place around the booth and make connecting easy. Francesca at @francescavitali.paperjewelry put out her nametags around her booth to make it easy for people to connect with her Instagram account without having to spell out her account name every time or risk people not being able to find her account due to spelling. If you regularly attend business conferences or networking events, save your Instagram nametag image as your phone’s lock screen photo. This way, when you’re at an event and want to connect with someone, simply open your phone to the lock screen image and it’s ready to be scanned. Again, this makes it easy to connect with fellow attendees in a unique way that’s not just another business card. Many conferences have video boards that play a loop of content created around a hashtag. You could post your nametag to Instagram and/or Twitter using the event hashtag and get your nametag to appear on the video screen for all of the other attendees to see. Likewise, if you coordinate these conferences or events, have your brand’s nametag as a static image on the video board throughout the event to encourage attendees to follow your account. If you’re hosting an event where you’re providing desserts or treats, consider having custom, edible decorations designed with your nametag, making for delicious and functional advertising! Cross-Promote Your Nametag on Your Social Channels and BlogPromote your nametag on other social media platforms to capitalize on the audiences you have on those other platforms. Amy Boyle shared the nametag for her @amyboylephoto Instagram account on Twitter and asked her audience there to follow her over on Instagram. Amanda Robinson with @shewakeboards uses a Facebook Messenger bot to regularly interact with her audience. She’s adding her Instagram nametag to her bot to cross-promote and drive more followers to her Instagram account. Mike Allton at the Social Media Hat has an exit pop-up enabled on his website to encourage site visitors to follow him on Instagram. People on his site are already invested in his content and blog posts, all of which get shared and announced on his Instagram account, so it’s a logical fit to follow him on Instagram and find out about new blog posts. As someone who regularly speaks at conferences and teaches webinars, I plan to include my nametag in slide decks in my presentations. It will make it easier for audience attendees to follow my Instagram account and connect with me after the session is complete. How to Encourage Users to Scan Your Instagram NametagOnce you decide where to promote your Instagram nametag, here are some tips for encouraging users to scan it. Educate Users About How to Scan Your NametagYou should also be cognizant of your audience and prepared to help them understand how to use scannable nametags. We as marketers often jump on these new features but everyday users may not be aware of them or understand how to use them. Include helpful tips or guidance to teach your audience how to scan and use nametags if necessary. Evergreen Credit Union is on Instagram as @evergreen_credit_union and has included its nametag on digital displays, along with sharing instructions of how to scan and access the nametag. Give Users an IncentiveThink about the incentive you provide in asking people to follow you. While Instagram nametags are fun and exciting right now, everyone is sharing their nametags and asking for follows. But why should anyone new follow you? What’s the advantage for them? Consider promoting your nametag when you run a campaign for a free giveaway or download. If you’re running an Instagram contest and want to encourage participation, share your nametag with that offer to participate. If you shared a tutorial or live video to your Instagram stories that’s valuable to your audience, cross-promote it to other social media platforms, along with your nametag so people can easily find you and watch the video. Anne Buttar runs @missannekemp on Instagram and is planning to offer a free book download as an incentive that will be augmented by sharing her nametag to other social media sites and marketing methods as she works to grow her follower count. Pro Tip: It’s worth pointing out that you should be careful about how and where you post your Instagram nametag. For instance, placing it on a billboard isn’t a good idea. In this situation, cars are driving by quickly and don’t have time to stop and scan. The same thing could be said about putting your nametag on a vehicle, where if someone driving is close enough to read it, they’re too close! ConclusionInstagram nametags are a quick and easy way to let others connect with you. While the end goal on Instagram should never be solely about follower counts, this feature will help you add followers more easily and make connecting with new people more efficient. What do you think? Are you excited to try out the Nametags feature? Or are you already using nametags for your business? Please share your thoughts or tips in the comments below. Social Media via Social Media Examiner https://ift.tt/1LtH18p October 23, 2018 at 05:04AM Twitter says it has removed several accounts affiliated with Infowars and Alex Jones https://ift.tt/2RbfbWf Twitter has cleared more Infowars related accounts off its platform. The company told CNN today that it permanently suspended 18 accounts affiliated with the far-right website, known for spreading misinformation and conspiracy theories, on Monday after “numerous violations and warnings.” It added the removals were in addition to five Infowars affiliated accounts that had been already been banned. Alex Jones and Infowars, which he launched in 1999, had their accounts permanently suspended by Twitter last month, one of the last major social media platforms to do so. Infowars, however, had been using affiliated accounts to get around the ban and promote its content, according to a Daily Beast report last week. These included the accounts of Infowars’ “Real News” show, the Infowars store (which sells Jones’ line of dietary supplements) and “News Wars,” which promoted videos by Infowars. All of these accounts, and several others, were mentioned in the Daily Beast article and included in Twitter’s purge on Monday. Alex Jones and Infowars are notorious for spreading some of the most pernicious conspiracy theories to emerge recently, including ones claiming the Sandy Hook and Parkland school shootings were faked. Their articles and videos have also frequently included racist and homophobic content and frequent calls for violence. A wave of social media and tech companies began suspending accounts maintained by Alex Jones and Infowars in August for violating their policies on hate speech and violence. After weeks of prevarication and half-measures, including a brief temporary ban, Twitter permanently removed both @realalexjones and @infowars at the beginning of September. The list of platforms Infowars and Alex Jones are now barred from include Twitter, YouTube, Spotify, and the App Store. TechCrunch has contacted Twitter and Infowars for comment. Social Media via Twitter – TechCrunch https://techcrunch.com October 22, 2018 at 09:58PM
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How Ryan Stevens Became the King of Social Media and Wants to Help You Do The Same https://ift.tt/2SaGfpB Ryan Stevens started his first business at 16 years old with a desire to begin building his empire. Stevens created and saw the number of businesses from the ground up including a clothing line, a B2B call-center, a credit restoration company, a pool construction company, and a number of others. Stevens even qualified and earned his series 7 and was a successful stock trader. Through developing these companies, Stevens learned all the trials and tribulations an individual would face whilst creating their own business. He took this expertise and created Digital Wiz Marketing. Digital Wiz Marketing took off very first month with a modest profit of US$30,000. Stevens was single-handedly revolutionizing online marketing strategy and Digital Wiz Marketing became the number one marketing company in Las Vegas. Digital Wiz Marketing gave Stevens and igniting passion for helping other companies grow and succeed. Stevens, while helping other companies grow, used other forums such as Google, YouTube, Facebook etc. saw the mounting potential and social media marketing through Instagram. Stevens conducted research, and through the utilization of other services promising to grow his following and his business realized that there was a need for a service that worked organically to help reach real followers that would be interested in his business. With that, the idea of Instagram Growth Wizard was born. Even with all his vision, no one could imagine the tremendous effect Instagram Growth Wizard would have on the online marketing world. Now the cost of marketing to Instagram’s network of 1 billion monthly active users is pennies compared to the world before Instagram Growth Wizard. Stevens’s, creating a service to grow and engage others organically is the success behind Instagram Growth Wizard. Instagram Growth Wizard is the #1 organic growth service and is the most important step for any business to reach their full potential. Due to Stevens’s confidence in the effect of his service, he is now offering a one day free trial so that anyone can see how it works with no commitment. Stevens, isn’t stopping anytime soon. Keep up with his story and his daily tips for success by following him on Instagram. The post How Ryan Stevens Became the King of Social Media and Wants to Help You Do The Same appeared first on Social Media Explorer. Social Media via Social Media Explorer https://ift.tt/2onGYog October 22, 2018 at 06:49PM |
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